HomeMy WebLinkAbout2015-09-16; Carlsbad Tourism Business Improvement District; MinutesMEETING OF:
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MINUTES
CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
MEETING
September 16, 2015
1:30 p.m.
1635 Faraday Avenue, Room 173B, Carlsbad, CA 92008
1:33 p.m.
Conducted by the City Clerk as follows:
Canepa, Magar, Nayudu, Samietz, Stripe
Akers, Becerra
Ill. APPROVE MINUTES OF AUGUST 11, 2015
ACTION:
Motion by Board Member Nayudu to approve the minutes of August 11, 2015, seconded by
Board Member Canepa. The motion passed 4-0 with Board Member Magar abstaining due to his
absence from the August 11, 2015 meeting and with Board Members Akers and Becerra absent.
IV. AB 09-15-119 APPROVE APPOINTMENT TO VISITCARLSBAD BOARD
ACTION:
Motion by Board Member Nayudu to appoint Rob Stirling and Troy Wood to the VisitCarlsbad
Board, seconded by Board Member Canepa, passed unanimously with Board Members Akers and
Becerra absent.
REPORTS AND DISCUSSION ITEMS:
V. STAFF REPORT
Staff Liaison Cheryl Gerhardt delivered a PowerPoint presentation (copy on file in the Office of
the City Clerk) reporting the financial update for the CTBID.
Financial Highlights:
• July CTBID revenue collections= $126,427. This represents an all-time high.
• July TOT revenue= $2,913,745
• July occupancy rate= 87.9%
• Last 12 months CTBID revenue is up 8.7% over the prior 12 month period
• Last 12 months TOT revenue is up 13.2% over the prior 12 month period
• Current reserve balance= $527,049
• Average occupancy rate last 12 Months= 71%
• Total number of hotel rooms= 4,400
Ms. Gerhardt reported that starting next month she will be breaking out figures for timeshare
separately from Short Term Vacation Rentals to better track TOT's for each.
Revenue was up at $1.16 million for CTBID with $1.3 million budgeted for expenses with a reserve
of $500,000.
VI. 09-15-120 SELECT PROVIDER FOR OUTSIDE DIGITAL MARKETING SERVICES FOR
VISITCARLSBAD
Board Member Samietz summarized the committee's selection process and noted the reasons
why the committee made the final selection of Civilian, Inc. Board Members Magor and Stripe
contributed their reasons for also selecting Civilian, Inc. to provide the digital marketing services
for VisitCarlsbad.
Board Chair Stripe noted that the vote on Resolution No. 2015-6 is contingent upon the successful
amendment to increase the budgeted amount as per Resolution No. 2015-7.
ACTION:
Motion by Board Member Magor to approve Resolution No. 2015-6, seconded by Board Member
Canepa, passed unanimously with Board Members Akers and Becerra absent.
Motion by Board Member Nayudu to approve Resolution No. 2015-7 amending the previously
budgeted amount of $231,887 for VISITCARLSBAD, seconded by Board Member Magor passed
unanimously with Board Members Akers and Becerra absent.
PUBLIC COMMENT: Mr. Sam Ross with VisitCarlsbad updated the Board Members regarding
sales lead strategies and will provide additional information at a future meeting.
For purposes of complying with the Brown Act, further discussion will be delayed until the next
meeting.
VII. NEXT MEETING: October 13, 2015 at 1:30 p.m.
GENERAL COUNSEL COMMENTS: None.
ADJOURNMENT: By proper motion, the Board Meeting of September 16, 2015 was adjourned
at 1:58 p.m.
Barbara Engleson
City Clerk