HomeMy WebLinkAbout2015-10-13; Carlsbad Tourism Business Improvement District; MinutesMINUTES
MEETING OF: CARLSBAD TOURISM BUSINESS IMPROVEMENT
DISTRICT BOARD MEETING
DATE OF MEETING: October 13, 2015
TIME OF MEETING: 1:30 p.m.
PLACE OF MEETING: Room 173A, Faraday Administrative Center, 1635 Faraday Avenue
I. CALL TO ORDER: Chair Stripe called the Meeting to order at 1:30 p.m.
II. ROLL CALL Present: Canepa, Nayudu, Becerra, Samietz, Stripe.
Absent: Malispina.
Chair Stripe announced that Larry Magor has resigned.
CONSENT ITEMS:
►II. APPROVE MINUTES OF THE SEPTEMBER 16, 2015 MEETING
Motion by Board Member Nayudu, seconded by Board Member Ulrich, to approve the minutes for
the September 16, 2015 meeting. Motion carried unanimously with Board Member Malispina
absent.
REPORTS AND DISCUSSION ITEMS:
IV. STAFF REPORT
Staff Liaison Cheryl Gerhardt provided the financial update for the board via a Powerpoint
presentation (on file in the Office of the City Clerk).
Financial Highlights
• Aug CTBID Revenue collections = $110,813
• Aug TOT Revenue = $2,356,447
• Aug Occupancy rate = 77.3%
• Last 12 months CTBID rev is up 7.7% over the prior 12 month period
• Last 12 months TOT rev is up 10.8% over the prior 12 month period
• Current Reserve balance = $537,452
• Ave Occupancy rate last 12 months = 70%
• Total number of hotel rooms = 4,400
V. AB 10-15-122 REPORT BY VISITCARLSBAD
Mr. Sam Ross with VisitCarlsbad provided the year-end report update for the board via a Powerpoint
presentation (on file in the Office of the City Clerk).
CTBID Meeting —October 13, 2015 Page 2
After Mr. Ross's presentation, Staff Liaison Cheryl Gerhardt explained to the board that the
VisitCarlsbad budget shows a surplus of $33,365 but $11,000 was a surplus from last year and so in
reality, they only underspent by $22,037. She explained that Mr. Ross has to state where he wants
to allocate the $22,037 surplus funds this year and the board may make a motion to approve or
deny his request and provide direction. After discussion, Mr. Ross requested to have $8,000 go into
the Labor Costs line item and release the remainder $14,037 to the CTBID.
Motion by Board Member Canepa, seconded by Board Member Ulrich, to accept report from
VisitCarlsbad for period ending June 30, 2015, approve increase of Labor Costs line item for budget
commencing July 1st, 2015 by $8,000 and release remainder balance of $14,037 to the CTBID's
reserve fund. Motion carried unanimously with Board Member Malispina absent.
VI. AB 10-15-123 CONSIDER FUNDING VISITCARLSBAD GROUP SALES
Mr. Sam Ross with VisitCarlsbad introduced the item and provided description of what the position
in discussion will start off as and later on grow to become.
Mr. Ross will start the position off at a lower level and is asking for $100,000 to be appropriated to
VisitCarlsbad to immediately start the hiring process.
Motion by Board Member Nayudu, seconded by Board Member Becerra, to adopt Resolution 2015-
7, amending contract with VisitCarlsbad and appropriating additional funding for group sales with
the amendment to the Job Description under "Position Summary" as follows under paragraph 4: "A
key component of this position is to develop leads, or lead generation, that are then distributed to
all Carlsbad hotels." Additionally, the board also requested that in the Job Description, under
"Position Requirements," line item 3 be rephrased as follows: "Develop leads and other assets to
be used..." Motion carried unanimously with Board Member Malispina absent.
VII. NEXT MEETING
The Board agreed to hold the next meeting on January 27, 2016 at 1:30 p.m.
GENERAL COUNSEL COMMENT: None.
PUBLIC COMMENT: None.
Cheryl presented Board Member Nayudu with an award for her years of service. This will be her last
meeting as her term is over in November.
ADJOURNMENT:
By proper motion the CTBID Advisory Board meeting held October 13, 2015, was adjcre00
p.m.
Fa 4ef 1 ledina
Deputy City Clerk