HomeMy WebLinkAbout2016-01-27; Carlsbad Tourism Business Improvement District; MinutesMINUTES
MEETING OF: CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT
BOARD MEETING
DATE OF MEETING: January 27, 2016
TIME OF MEETING: 1:30 p.m.
PLACE OF MEETING: 1635 Faraday Avenue, Room, 173A, Carlsbad, CA 92008
CALL TO ORDER: Chair Stripe called the meeting to order at 1:30 p.m.
ROLLCALL:
CONSENT ITEMS:
Present:
Absent:
Stripe, Malaspina, Canepa, ldris, Sims.
Becerra, Samietz.
Ill. APPROVE MINUTES OF THE OCTOBER 13, 2015 MEETING
This item was continued to the next meeting.
REPORTS AND DISCUSSION ITEMS:
V. AB 01-16-124 CTBID GRANT REQUEST
Chair Stripe moved Item V forward.
City Attorney Paul Edmonson made a correction for the record to staff report section under
Environmental Impact. The CEQA Regulation should read as "15378" not "153789",
Staff Liaison Cheryl Gerhardt introduced the item. Allocated 94500 out of 150000. LPGA Kia Classic
grant request of $50,000. The VisitCarlsbad Board is recommending approval at the $25,000 level.
The Board discussed the different options available.
Motion by Board Member Malaspina, seconded by Board Member Canepa, to approve Resolution
No. 2016-1 funding the LPGA Kia Classic in the amount of $25,000. Motion carried.
IV. STAFF REPORT
Staff Liaison Cheryl Gerhardt provided a financial update for the board via a Powerpoint
presentation (on file in the Office of the City Clerk). She stated that overall there was a 70%
occupancy rate in this 12 month period.
Frank ldris arrived at 1:57 p.m.
The Board took a small recess at 2:02 p.m. at which time Frank ldris was sworn in by Deputy City
Clerk Faviola Medina. The meeting reconvened at 2:03 p.m.
Christina Vincent provided a Tourism Economic Update for the board via a Powerpoint presentation
(on file in the Office of the City Clerk). Ms. Vincent also provided a Tourism Industry Study
CTBID Meeting-January 27,2016 Page 2
Recommendation Action Timeline to the board that consisted of task descriptions that needed to
move forward.
VI. AB 01-16-125 VISITCARLSBAD FY 2015-16 MID YEAR UPDATE
Mr. Sam Ross with VisitCarlsbad provided a VisitCarlsbad FY 2016-16 Mid-Year Update for the board
via a Powerpoint presentation (on file in the Office of the City Clerk). Mr. Ross presentation
consisted of a Mid-Year Profit and Loss report as of December 31, 2015.
VII. AB 01-16-126 UPDATE FROM VISITCARLSBADS' DIGITAL MARKETING SERVICES PROVIDER
CIVILIAN
Patricia and Annie from Civilian provided a VisitCarlsbad 2015 Shoulder Season In-Progress Review
for the board via a Powerpoint presentation (on file in the Office of the City Clerk). The presentation
included the following points:
Overview of Activity: Start to Now
Shoulder Season Marketing Overview
• Objectives and Goals
• Revenue Overview
• Target Audience
• Marketing Strategy, Tactics & Messaging
• Key Performance Indicators
Analytics
• Findings
• Planned Updates
• Conversion Rate Estimator
90 Day Outlook & Execution
VIII. NEXT MEETING
The Board agreed to hold the next meeting on April 20, 2016 at 1:30 p.m.
GENERAL COUNSEL COMMENT: None.
PUBLIC COMMENT: None.
ADJOURNMENT:
By proper motion the CTBID Advisory Board meeting held January 27, 2016, was adjourned at 3:21
p.m.
Medina
Deputy City Clerk