HomeMy WebLinkAbout2016-05-25; Carlsbad Tourism Business Improvement District; MinutesMINUTES
MEETING OF:CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT
BOARD MEETING
DATE OF MEETING:May 25, 2016
TIME OF MEETING:1:30 p.m.
PLACE OF MEETING:1635 Faraday Avenue, Room, 173A, Carlsbad,CA 92008
CALL TO ORDER:Board Member Becerra called the meeting to order at 1:30 p.m.
ROLL CALL:Present:Stripe, Malaspina, Canepa, Becerra, Samietz, Sims, Idris.
Absent:None.
CONSENT CALENDAR:
III.MINUTES OF THE JANUARY 27, 2015 MEETING
Motion by Board Member Malaspina,seconded by Board Member Idris to approve Item III.
Motion carried 5 -0-2 with Board Member Samietz and Board Member Becerra abstaining.
IV.MINUTES OF THE MAY 6, 2016 MEETING
Motion by Board Member Sims, seconded by Board Member Samietz to approve Item IV.Motion
carried 6-0-1 with Board Member Idris abstaining.
REPORTS AND DISCUSSION ITEMS
By consensus of the board, at staff's request, Item No.VI was moved to the beginning of the
meeting.
VI. AB 05-16-132 APPROVE CONTRACT WITH VISITCARLSBAD
Adopt Resolution 2016-4 entering into a contract with VisitCarlsbadfor tourism promotion
services forfiscal year 2016-17.
Chair Stripe stated that there were changes made to the contract. Stripe, Malaspina, Canepa had
been previously appointed to a subcommittee to review the changes and decide on different
reporting variations that they would like to see provided.Staff member Cheryl provided an
overview of the changes that the subcommittee agreed upon.
Chair Stripe asked Sam from VisitCarlsbad to provide their presentation.Sam stated that Civilian
would be providing the report.
Patricia and Annie from Civilian provided the report for the board via a PowerPoint presentation
(on file in the Office of the City Clerk). The presentation included the following points:
Campaign ROI
May 25, 2016 Carlsbad Tourism Business Improvement District Board Meeting Page 2
•Overview on Measurement
•Current progress
Shoulder Season Marketing Overview
•Marketing Strategy
•Activities
Campaign Performance
•Optimizations (updates)
•Analytics
Looking Forward: FY16/17
•Performance Review
•Planned Optimizations
Motion by Board Member Becerra, seconded by Board Member Sims to adopt Resolution 2016-
4 authorizing the Chairperson to enter into agreement between the Carlsbad Tourism Business
Improvement District and the Carlsbad Convention and Visitors Bureau for tourism promotion
services for the period July 1,2016 through June 30, 2016 and to reflect changes to the dollar
amount in Section 5,contingent upon approval by VisitCarlsbad's board approving the new
contract. Motion carried unanimously.
V. AB 05-16-131 ADOPT 2016-17 ANNUAL REPORT
Adopt Resolution 2016-3 approving the Fiscal Year 2016-17 CTBID Annual Report and
Budget.
Staff member Cheryl provided a brief overview of the report.
Motion by Board Member Sims, seconded by Board Member Samietz to adopt Resolution 2016-
3 approving the annual report. Motion carried unanimously.
VII. AB 05-16-133 ELECTION OF OFFICERS
Adopt Resolution 2016-5 electing a new CTBID Board Chair.
Staff member Cheryl provided a brief overview of the item.
Board Member Becerra nominated Tim Stripe.
Motion by Board Member Becerra, seconded by Board Member Malaspina to adopt Resolution
2016-5 electing its Board Chair as Tim Stripe. Motion carried unanimously.
VIII. NEXT MEETING
The Board agreed to hold the next meeting on July 27, 2016 at 1:30 p.m.
GENERAL COUNSEL COMMENT:
None.
PUBLIC COMMENT:
Christina Vincent passed out materials on Life in Action.
May 25, 2016 Carlsbad Tourism Business Improvement District Board Meeting Page 3
ADJOURNMENT:
Meeting was adjourned at 2:40 p.m.
Fa 'fp a edina
Deputy City Clerk