HomeMy WebLinkAbout2017-02-23; Carlsbad Tourism Business Improvement District; MinutesMEETING OF:
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CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT
BOARD MEETING
February 23, 2017
2:00p.m.
1635 Faraday Avenue, Room 173A, Carlsbad, CA 92008
Board Member Stripe called the meeting to order at 2:04p.m.
Present:
Absent:
Stripe, Canepa, Becerra, Samietz, Sims, ldris, Malaspina
None
CONSENT CALENDAR: None.
Ill. Minutes ofthe July 27, 2016 Meeting
Motion by Chairperson Stripe, seconded by Board Member Canepa to approve Item 111.1. Motion
carried 6-0 (Becerra abstained).
Ill. Minutes ofthe October 19, 2016 Meeting
Motion by Board Member Becerra, seconded by Board Member Samietz to approve Item 111.2.
Motion carried 4-0 (Stripe, Malaspina abstained).
REPORTS AND DISCUSSION ITEMS:
IV. STAFF REPORT
Staff will provide the following staff reports at this time:
1} Mid-Year financial update.
Staff member Cheryl Gerhardt provided a brief overview of the report.
Financial Highlights:
• December CTBID Revenue collections: $84,093
• December TOT Revenue: $1,284,583
• December Occupancy Rate: 58.78%
• Last 12 months CTBID rev is up 2.5% over the prior 12 month period
• Last 12 months TOT rev is up 4.7% over the prior 12 month period
• Current Reserve balance: $658,758
• Average Occupancy rate last 12 months: 69%
• Total number of hotel rooms: 4,373
February 23, 2017 Carlsbad Tourism Business Improvement District Board Meeting Page 2
V. AB 02-17-138 VISITCARLSBAD FY 2016-17 MID-YEAR UPDATE
1} Receive presentation from VisitCar/sbad for period ending Dec. 31, 2016.
Chairperson Stripe asked Sam Ross from VisitCarlsbad to provide their presentation. Mr. Ross
provided an overview of the report.
After receiving the presentation, the Board agreed to add four (4) standing items on the agenda,
starting at the next meeting. Those items are: Quarterly Reports on Digital Advertising (Civilian);
Group Sales; Public Relations (Wagstaff); Web site and the Visitor Center.
The Board also requested Mr. Ross send his FY 17-18 proposal to the Board by Mar. 31, 2017.
The plan should include what can be achieved with an increased budget. This item will be
discussed the next Board meeting in April.
VI. NEXT MEETING
The Board agreed to hold the next meeting April13, 2017 at 2:00p.m.
GENERAL COUNSEL COMMENT:
None.
PUBLIC COMMENT:
None.
ADJOURNMENT:
Meeting was adjourned at 3:15p.m.
B~mt~
Staff Liaison