HomeMy WebLinkAbout2017-04-13; Carlsbad Tourism Business Improvement District; MinutesMEETING OF:
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CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT
BOARD MEETING
April13, 2017
2:00p.m.
1635 Faraday Avenue, Room 173B, Carlsbad, CA 92008
Board Member Stripe called the meeting to order at 2:00 p.m.
Present:
Absent:
Stripe, Canepa, Becerra, Samietz, Sims, ldris, Malaspina
None
CONSENT CALENDAR: None.
Ill. Minutes of the February 23, 2017 Meeting
Motion by Board Member Sims, seconded by Board Member ldris to approve Item 111.1. Motion
carried 7-0.
REPORTS AND DISCUSSION ITEMS:
IV. STAFF REPORT
Staff will provide the following staff reports at this time:
1} Financial update.
Staff member Cheryl Gerhardt provided a brief overview of the report (report on file at Office of
the City Clerk).
Financial Highlights:
• February CTBID Revenue collections: $85,665
• February TOT Revenue: $1,335,890
• December Occupancy Rate: 66.3%
• Last 12 months CTBID rev is up 2.1% over the prior 12 month period
• Last 12 months TOT rev is up 4.2% over the prior 12 month period
• Current Reserve balance: $642,595
• Average Occupancy rate last 12 months: 70%
• Total number of hotel rooms: 4,373
V. AB 04-17-139 VISITCARLSBAD QUARTERLY REPORTS
1} Receive Public Relations, Group Sales, Digital Marketing and Visitor Center reports.
Chairperson Stripe asked Cheryl Gerhardt to provide the presentation. Ms. Gerhardt provided an
overview of the report.
I
April13, 2017 Carlsbad Tourism Business Improvement District Board Meeting Page 2
VIII. AB 04-17-142 VISIT CARLSBAD PUBLIC RELATIONS CAMPAIGN PROPOSALS
1} Consider adopting resolution 2017-1 amending contract with VisitCarlsbad adding additional
public relations campaigns.
The Board received a presentation from Wagstaff regarding proposed marketing campaigns
(Powerpoint Presentation on file at the Office of the City Clerk) . The Board approved the
"Kidifornia" and "Millennials: Colors of Carlsbad" campaigns. The amount appropriated will be
determined by the revised proposals to be provided by Wagstaff to the Board. The contract
amount will be in an amount not to exceed $125,000.
Motion to approve Resolution 2017-1 made by Board Member Canepa and seconded by Gary
Sims. Approved 7-0.
VI. AB 04-17-140 TOURISM MARKETING SERVICES FOR FISCAL YEAR 2017-18
1} Presentation from VisitCarlsbad on their 2017-18 proposal to provide tourism marketing
services.
Sam Ross gave a report from VisitCarlsbad regarding their proposed 2017-18 services. Mr. Ross
stated the budget proposal is an increase of 33% from 2016-17.
The Board voted to form a subcommittee to review the budget. The subcommittee members are
Tim Stripe, Ulrich Samietz and Hector Bacerra.
VII. AB 04-17-141 CTBID GRANT REQUEST
1) Consider funding CTBID grant application from San Diego Aviators.
The Board accepted the recommendation from VisitCarlsbad to take no action on the request.
VI. NEXT MEETING
The Board agreed to hold the next meeting May 17, 2017 at 2:00p.m.
GENERAL COUNSEL COMMENT:
None.
PUBLIC COMMENT:
None.
ADJOURNMENT:
By proper motion, the Board Meeting was adjourned at 4:05 p.m.
~ ~~~ Bridget D arais