HomeMy WebLinkAbout2018-04-18; Carlsbad Tourism Business Improvement District; MinutesMEETING OF:
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CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT
BOARD MEETING
April 18, 2018
2:00 p.m.
1635 Faraday Avenue, Room 173A, Carlsbad, CA 92008
Chairperson Stripe called the meeting to order at 2:00 p.m.
Present: Stripe, Canepa, Idris, Malaspina, Rauch, Sims
Absent: Samietz
(C) Ill. APPROVE MINUTES OF OCTOBER 23, 2017
Motion by Board Member Sims, seconded by Board Member Malaspina, to approve the minutes
of the October 23, 2017 meeting ofthe CTBID Board of Directors. Motion carried 4-0 with Board
Members Canepa and Rauch abstaining, and Board Member Samietz absent.
(C) IV. APPROVE MINUTES OF JANUARY 24, 2018
Motion by Board Member Sims, seconded by Board Member Malaspina, to approve the minutes
of the January 24, 2018 meeting of the CTBID Board of Directors. Motion carried 4-0 with Board
Members Stripe and Idris abstaining, and Board Member Samietz absent.
(C) V. APPROVE MINUTES OF FEBRUARY 20, 2018
Motion by Board Member Malaspina, seconded by Board Member Rauch, to approve the
minutes of the February 20, 2018 meeting of the CTBID Board of Directors. Motion carried 4-0
with Board Members Idris and Sims abstaining, and Board Member Samietz absent.
REPORTS AND DISCUSSION ITEMS:
V. STAFF REPORT
Cheryl Gerhardt provided a financial update through March 31, 2018 to the Board.
Board Member Samietz arrived at 2:08 p.m.
VII. AB 04-18-162 VISITCARLSBAD QUARTERLY REPORTS
The Board received reports from Visit Carlsbad on Public Relations, Group Sales, Digital Marketing
and the Visitor Center.
VIII. AB 04-18-163 TOURISM MARKETING SERVICES FOR FISCAL YEAR 2018-19
The Board received a presentation from Visit Carlsbad on the FY 2018-19 proposal to provide
tourism marketing services.
April 18, 2018 Carlsbad Tourism Business Improvement District Board Meeting Page 2
Chairperson Stripe reminded the board that no action needs to be taken at this time. Ms.
Gerhardt asked the board for their recommendations.
Board Member Sims stated he is in favor of increasing funds for marketing; however, he is not in
favor of adding another position or adding funds for rebranding.
Board Member Malaspina agreed with Board Member Sims but did state that Tamara with Visit
Carlsbad does need additional help.
Board Member Rauch commented that he would like to see additional sources of revenue. He
stated that he feels the budget is too high.
Board Member Canepa stated that adding a position is concerning. He suggested perhaps hiring
a part-time position instead of a full-time position. Mr. Canepa also stated that he would like to
hear more on the grants as well as the rebranding project.
Board Member Idris stated his concurrence with the concern over the rebranding project and
adding another position.
Board Member Samietz stated he is concerned with the rebranding proposal.
Chairperson Stripe stated that the Board does not agree with increasing the budget for the
rebranding proposal or adding another position. He asked that Visit Carlsbad return at the next
meeting to address these concerns.
Ms. Gerhardt asked for clarification regarding the direction for staff. Chairperson Stripe stated
Visit Carlsbad needs to rework the proposed budget and that the Board would like to maintain
$300,000 to $400,000 in reserves.
VIII. NEXT MEETING
The Board agreed to hold a special meeting May 9, 2018 at 2:00 p.m. Agenda topics to include:
1. Proposal by Visit Carlsbad for fiscal year 2018-19
GENERAL COUNSEL COMMENT:
None.
PUBLIC COMMENT:
None.
ADJOURNMENT:
By proper motion, the Board Meeting was adjourned at 3:16 p.m.
Staff Liaison