HomeMy WebLinkAbout2004-03-17; City Council; Minutes (2)MINUTES
SPECIAL MEETING OF: DATE OF MEETING: TIME OF MEETING: PLACE OF MEETING: Farmers Buildinq
CITY COUNCIL SPECIAL MEETING
March 17, 2004
1O:OO a.m. - 2:OO p.m.
The Mayor called the meeting to order at 1O:ll a.m.
present along with the City Manager and the City Attorney.
All Council Members were
Mr. Sterling introduced the discussion of City HalllFacilities Scenarios Planning, Goals
Discussion, Project and Priorities and review of Scenario Planning. Mr. Sterling
introduced scenarios for the Connecting Community, Place and Spirit and explained
that there will likely remain open questions and issues following the workshop. He
explained and presented four maps divided by the axes between centralized and
decentralized facilities and single and multiple uses and two synthesis maps labeled the
“Grand Coastal Plaza” and the “Golden Road”. The City Manager explained the goal of
the workshop is to set the “nervous system” for the City and emphasized the importance
of this groundwork, which is laying the foundation for the future of civic centerlcity hall
facilities.
The Mayor explained the goal of uniting the community so that no part of it feels
disenfranchised. Council discussion followed.
Mr. Sterling introduced the four scenarios and then introduced Glenn Pruim, City
EngineerlDeputy Public Works Director who presented the No. I scenario, which is a
centralized, single use civic center and discussed the pros and cons associated with it.
(See Exhibit I entitled “Scenarios: Carlsbad Game, February 12, 2004).
The Mayor inquired whether or not there were any cost estimates associated with the
various scenarios. Mr. Pruim explained that there were none developed at this time.
He also explained that this alternative would require 15 - 20 acres.
Senior Management Analyst Linda Kermott presented Scenario No. 2, which is a
centralized civic center containing mixed uses and discussed the pros and cons of this
approach. She explained that such approach would require about 20 acres. Council
Member Hall noted the need to complete traffic studies associated with each scenario
and that the costs associated with each one will be important considerations for the
Council.
Municipal Projects Director John Cahill presented Scenario No. 3, which is a
decentralized, single use civic center and discussed the pros and cons of that approach.
Council Member Kulchin inquired where the City Hall was in this scenario and Mr. Cahill
explained that it was proposed for the Farmers Building. Public Works Director Lloyd
Hubbs indicated that this scenario contemplates more public services in the
neighborhoods. Council Member Hall asked if additional staffing would be required and
noted that this arrangement may not be the most efficient scenario.
Building and Code Enforcement Manager Pat Kelley presented Scenario No. 4, which is
a decentralized, mixed-use scenario in a commercial setting. Government uses
combined with commercial and private uses constituted this scenario. The nerve center
of the City would be a city hall located at the Farmers Building. Council Members
discussed this scenario including the additional staffing that would probably be required,
the expectations of the citizens and what should be appropriately offered at the city hall.
Mr. Sterling then explained that these four scenarios had been studied by staff and the
best parts of each of them combined into presenting two different synthesis scenarios.
Community Development Director Sandra Holder presented the first synthesis entitled
“Grand Coastal Plaza”. She explained that it would include some centralized
components and some decentralized components and explained possible sites
including the area north of the Flower Fields and south of Cannon Road. This use
would be complimentary to the existing surrounding uses.
Finance Director Lisa Hildabrand presented the second synthesis scenario entitled
“Golden Road” explaining that there would be community city halls containing certain
components of a decentralized and centralized approach and that city offices would be
located at the Farmers Building. She further explained that the safety services would be
moved to these buildings in an effort to reduce separation and that this alternative might
require additional buildings and additional land.
The Mayor anticipated that this visioning process would require more information to the
City Council as the vision is created and implemented.
The Police and Fire Chiefs responded to the Mayor’s question that it would be
preferable to continue the administration services of these services at the site where
departmental employees are located.
Council discussion of the various scenarios continued. Council Member Packard felt it
was appropriate to continue attempts to acquire the Manzano property currently under
state ownership and adjacent to existing City ownership. Council Members concurred.
Council Member Hall inquired when fiscal impacts should be considered. Mr. Sterling
responded that the Council was encouraged to establish the vision first and then to
direct staff to return with further reports and studies including reports and studies on
community needs, what uses should be available in a civic center and elsewhere
throughout the City.
The Mayor then adjourned the special meeting for lunch at 1 I :55 a.m. and reconvened
to continue the presentation and discussions at 12:32 p.m.
Mr. Sterling reviewed the morning session, the Connecting Community, Place and Spirit
“Draft Guiding Principles” dated January 22, 2004 (on file in the office of the City Clerk)
and asked the Council to compare these principles to each of the two scenarios.
2
The Council discussed each of the principles and aspects of Connecting Community,
Place and Spirit and felt that Scenario No. 1 satisfied and supported each element and
gave reasons for consistency and/or support for each principle.
Mr. Sterling then inquired whether Scenario No. 1 met with the Council's Mission, Vision
and Values and discussed its "Five Year Vision Statement".
Council Member Hall expressed the need to see the designs and renditions of a
campus setting and Mayor Pro Tem Finnila envisioned a multi-purpose use of a campus
setting. Council Member Kulchin expressed her desire to look at existing examples of
such uses in other cities.
Mr. Sterling then asked the Council to look at the consistency between Scenario No. I
and its mission and values and Council Members concluded that this scenario satisfied,
complimented and was consistent with the Council's Mission and Values.
Mr. Sterling suggested that this scenario would plant the seeds for the future
development of the city halllcivic center facilities and that it will take several years to
unfold. Council Members acknowledged such a time frame but expressed a desire to
get started.
Mr. Sterling then asked Council Members to compare Scenario No. I with the quality of
life strategic goals and Council Members felt that this scenario satisfied all relevant
elements of its strategic goals.
Mr. Sterling then asked for staff input and Public Works Director Hubbs explained staffs
concern for traffic considerations in this area and suggested relocating the existing
Village Transit Station to Cannon Road making this a potential transportation hub and
have the possibility of reducing traffic and congestion.
The Mayor expressed the need for a report and recommendation on the funding to
support this vision.
Mr. Sterling asked whether or not there were any fatal flaws in this scenario that have
not been considered.
The Mayor inquired as to when and how the public will be involved in this visioning
process. The City Manager explained that it will be a transparent process and that the
public will be involved at all times and locations that the Council specifies.
Mr. Sterling invited Council Members to indicate likely uses and locations representing a
vision for civic center and city hall facilities and uses which would then be followed up
by the City Manager through staff review and return to City Council with appropriate
reports for future Council actions necessary to implement this vision. The uses and locations are set forth on the map attached hereto as Exhibit 2 and the digital image of it
is on file in the office of the City Clerk.
3
Mr. Sterling then summarized the workshop and the Mayor asked for public comment.
There being none, the Mayor thanked everyone for their thoughtful participation and
careful input and adjourned the meeting at 1 :45 p.m.
RONALD R. BALL
City Attorney as Clerk Pro Tern
Note: City of Carlsbad, C.C.P.S & Leadership Team, Scenarios: Carlsbad Game, Round #1,
February 12,2004, Sterling Insights is on file in the City Clerk’s Office.
4
enarios:
Carl
Round #I
February 12,2004
@ 2004, Sterllng Insights, Inc. All rights reserved.
EXHIBIT 1
Table of
Contents
About the
Synthesis
How
to Use
Table of Contents
TWamsm-v
Overview: Purpose
Participants
Process
Outcomes
Event:
The Carlsbad Game - Mapping Scenarios for Future Facilities
Four Scenarios
1. City Hall 2. Grand Civic Plaza
3. City in the Mall
4. Community City Halls
Synthesis Scenarios
1. Grand Coastal Plaza
2. Golden Road
(Centralized & Single- Use)
(Centralized & Mixed-Use)
(Decentralized & Single-Use) (Decentralized & Mixed-Use)
(Coastal & mostly centralized)
(Inland & mostly decentralized)
This Event Synthesis presents the key findings from this Carlsbad
Leadership Team and CCPS Team work session. The ideas and diagrams
presented here will be used in planning the future location and
arrangement of City government offices, civic centers and other facilities.
This synthesis was developed by Joe Sterling, Sterling Insights, Inc. after
the event.
Use this documentation like a scrapbook. Punch them for a
three ring binder and add them to other notes from strategic
planning sessions. Read it aloud, mark up the pages, highlight
them, add to them, make references, etc. The first time through it, look for the information and ideas that intrigued you
and sparked your imagination during the session. Show it to
friends who weren’t at the event and tell the story, work the issues, and have fun.
City of Carlsbad CCPS Team & Leadership Team Carlsbad Game Round #I February 12,2004
Overview
The leaders of the City of Carlsbad
including the CCPS Team
executive staff met at the Farmers
Building on February 12, 2004 to
develop scenarios of potential
arrangement for future civic
centers and city government buildings. The participants
mapped out several options and
weighed the pros, cons, and
implications of each approach.
These are the notes from that
half-day session.
Purpose
Participants
Ball, Ron
Crawford, Kevin
Elliott, Jim Holder, Sandy
Hubbs, Lloyd
Mannen, Frank
Patchett, Ray
Hildabrand, Lisa
Pruim, Glenn
Kelley, Pat
Haas, Cynthia
Metcalf, Don
Kermott, Linda
Brown, Val
German, Joni
Process
City Attorney
Fire Chief
Admin. Services CCPS Team
Public Works
Asst. City Manager
City Manager
Finance
CCPS Team
CCPS Team
CCPS Team
Police
Public Works
Communications
Communications
The intentions for this event were: The event featured:
0 Engage the LT in visualizing and
thinking through various options
for the arrangement of city
government building and
centers of civic activity that will
be built in the future.
0 Explore the different worlds
created by combining two sets of priorities for future city
government infrastructure:
centralization vs.
decentralization; single-use vs.
mixed-use.
0 Generate maps that can be used
to communicate the various
options as City Council and
others begin to weigh the
options.
Provide an opportunity for the LT to dialogue with CCPS Team
about the strengths and weaknesses of each option.
Narrow the options to those that
best meet the city's mission,
mandates, Council goals, and
can usher Carlsbad into the next
phase of its development over
the coming decades.
Module 1: Welcome
Overview of the approach to this
application of scenario building. The
mapping process and "game pieces"
are explained.
The participants were divided into
four groups, each one focused on a
different combination of priorities.
Four distinct worlds were created
by the juxtaposing degree of
mixed-use and degree of
centralization. Participants then
reported to each other followed by
dialogue on the strengths and
weaknesses of each scenario.
0 Module 2: Map it!
Module 3: Implications/Criteria
Participants first worked to mitigate
the weaknesses found in each of
the four scenarios. They then
examined their scenario according
to its implications and fit to Council goals, CCPS principles, and
practicality.
Module 4: Refine & Combine
Participants took the best of all
their work and developed two
scenarios with different emphases.
One had an inland center of gravity,
the other a coastal center of
gravity.
Overview
Design and lead facilitation
by Joe Sterling, Sterling
Insights, Inc.
Outcomes
These are the key outcomes:
CCPS Team and the LT were
exposed to each other's thinking
and sense of priorities regarding
future City of Carlsbad
infrastructure.
Six potential arrangements were
developed. Two of these being a
synthesis of the best ideas of
the day.
0 Some analysis of the
implications of each
arrangement. More work needs
to be done in this regard on the
two synthesis maps to really
understand what arrangement
should be presented to the
Council for consideration.
~
Ci of Carlsbad CCPS Team & Leadership Team Carlsbad Game Round #1 February 12,2004
The Carlsbad Game
-s
Carlsbad Game : Possible Facilities Arrangement
Arranging Government & Civic Structures
for Carlsbad's Next Phase
As Carlsbad leaders prepare for the end-
game in building out the city, how city government facilities and major amenities are arranged will be very important. The location and character of these significant
facilities will have a major influence, more
than they do now, in determining the
identity, character, and tone of a mature
Carlsbad. There are unique challenges to
design an arrangement of government and civic places. These should be in keeping with
the City Council's values and strategic goals and the guiding principles of the Connecting Community, Place and Spirit commitment.
A Starting Framework
To provide an initial framework for exploring
design options, two key questions were
applied:
How centralized or decentralized should the
government services and their facilities be within the Carlsbad city limits?
What should be included in and around these
facilities (i.e.; mixed-use or single-use)?
These questions/continuums come together
to create four scenarios/worlds that can be
creatively mapped to reveal potential
arrangements for Carlsbad's major facilities.
GAME PIECES
Neighborhood Services 1 Commercial I Uses
Services Cultural Center
& Museum
Administration Services 1 Other Government (State & Federal) E Administration
Police Administration
Training Center
1 Firing
Equipment [ Yard J
[ Plaza/Public 1 Gathering I Public Works Opnces
1 Community I Development
Am phitheatre u
Conference Center
Game pieces were
duplicated to
represent actual
numbers of certain
city facilities and a
representative
number of
community facilities.
Game pieces were placed on maps of
Carlsbad that
highlighted city
parks, open space,
commercial areas,
roads, etc.
The four scenarios portrayed different
arrangements,
each with its own
strengths and
weaknesses.
A commitment to
new technology
through wired and
wireless access
was assumed in all
scenarios.
City of Carlsbad CCPS Team 8 Leadership Team Carlsbad Game Round #1 February 12,2004
The Carlsbad Game
-.
Carlsbad Game : Possible Facilities Arrangement
Exploring Four Worlds in Three Rounds
The press of daily problems and work can drive even the most creative people into habits of
thinking and perception that can eventually blind them to new opportunities and elegant
solutions to problems. Through the lens of the four worlds created by the scenarios, the
participants were given exercises to force them to see Carlsbad in ways they wouldn't
ordinarily. Here are the steps they took:
Round 1: Create Four Worlds
Teams used "game pieces" to represent structures/buildings (see facing page for the key) the
government services, civic amenities, commercial, and neighborhood facilities based on their
assigned scenario. For example, City In The Mall (the decentralized and mixed-use scenario)
calls for scattering government structures in and around commercial and residential settings
throughout the city.
This round of work produced four unique arrangements of facilities shown by labeled game
pieces displayed on 36'' x 48" maps of the city. Next teams were asked to assess; What are the strengths and weaknesses of the arrangement you've created? Who does it serve? How does it leverage existing facilities? What new facilities would be required?
Round 2: Refine and Troubleshoot
Next teams were asked to refine their initial work to solve weaknesses that appeared in their
first round of work. What does it take to fix the problems that would come with that scenario? In the time they had, they thought through the implications this scenario would generate for stakeholders, citizens, etc. How does it fit with the criteria for success the City Council's
strategic goals and CCPS Principles? Is it doable? Is it inspiring - worth doing? (See the
Implications & Criteria page at the end of this document for a list of implications and criteria
participants explored).
This round of work produced a refined set of four maps that began to converge. Each team worked to solve the weaknesses inherent in their scenario by applying some of the strengths they found in other scenarios.
Round 3: Synthesize Down to Two Options The participants dialogued about the merits of each of the four worlds they had created and highlighted the common themes that made each strong. These became standard features in the third round. Following the dialogue, participants divided into two groups to build two new plausible scenarios that contained the best of the all their work to date, but that were thematically different.
Future Rounds: Research the Details & Apply the Political Process
Having generated two plausible scenarios to offer the City Council, some of the next steps will be: I) actually visit the sites to see, hear and feel the concepts on the ground; 2) test the concepts against City Council goals and CCPS guiding principles; and 3) conduct the next level
of feasibility study to expose more of the costs and benefits of each concept; 4) engaging the
City Council.
Ci of Carisbad CCPS Team & Leadership Team Carlsbad Game Round #l February 12,2004
The Game Map
The Game Map of Carlsbad
The Game Maps:
The Carlsbad ctty map used for thts scenario exercise is
pre-printed (36" x 48") to
show roads, parcels, city
parks, Are statiins, schools,
and exlsthg city
buildings/structures. The
areas zoned for commercial
use and the parcels owned by
the City are highllghted.
The large red and green stickers placed on the map
indicate sites suggested for
new structures and uses.
These vary from one scenario
to the next.
City Facilitks
Oak
Senior Center
Harding Calavera Park/Comm. Center
Farmers
Safety Center
CMWD
Golf Course
Stagecoach Park/Comm.
Center 6 Fire Stations
Girls Club
Alga Norte Park
Veteran's Park
Pine Park Aviara Park
Poinsettia Park
= Suggested City Facilities = Suggested Nan-City Facilities
Ci of Carlsbad CCPS Team & Leadership Team Carlsbad Game Round #1 February 12,2004
"City Hall"
"City Hall" Scenario
Centralized & Single Use
General Description:
In the world of "City Hall" the City government buildings, facilities and personnel are
arranged in a manner that is characterized by:
A single use government office facility geared toward internal city services and business
transactions. This building would create a massive structure, an imposing image on the Carlsbad cityscape. This arrangement has a familiar institutional tone.
Some Specifics to Consider:
Location of this multi-service center at a major intersection is desirable (research indicates
that twenty times as many people drop into community centers when they are located near
major intersection as when they are buried in the middle of residential blocks). The location
should be pedestrian friendly and within one block of a major intersection,
Many paths lead to City Hall - public transportation
Ample parking around the City Hall structures
City departments are co-located so information, work and relationships flow naturally
Regional wireless internet capabilities between them
Offered in a
Centralized City Hall
Fire Administration & Operation
All city offices (Faraday, Farmers, Safety
Center, CMWD,
Training Center
Firing Range
Police Administration
Lending Library
Other Government Services (state, federal,
etc.)
NOT Offered in a
Centralized City Hall
Golf course
PW Maintenance Yard (Oak)
Plaza/Public space Gathering Spaces
Amphitheater
Second Senior Center
Conference Center Cultural/Historical Center
Strengths
Internally very efficient and communication is
Potentially least cost
Strong government identity
Public gathering place/node
Easy access and central location
User friendly: one-stop-shop
easy
Weaknesses:
Isolates government
Creates "us vs. them" image/mentality
NE, SW, SE Underserved
Doesn't connect to the south
~
City of Carlsbad CCPS Team 8. Leadership Team Carlsbad Game Round #I February 12,2004
"City Hall" Scenario Map
Centralized & Single Use
Reffnc & lmubbshoot Elements to address Initial
consideration of weaknesses
within this scenario:
strengths Added:
Keep existing:
Parks
0 Fire Stations
Libraries
0 Senior Center
0 Community Centers
Weaknesses Addmssed: Use old City Hall for a
cultural/historical center
Put a second senior center in
the south
Locate a public plaza at
Manzano
0 Locate the PW maintenance
yard at the current Safety
Center address.
City Facilities
Non-City Facilities
City of Carlsbad CCPS Team 8 Leadership Team Carlsbad Game Round ll February 12,2004
"Grand Civic Plaza"
"Grand Civic Plaza" Scenario
Centralized & Multi-Use
General Description:
In the world of the "Grand Civic Plaza" the city government buildings, facilities and personnel
are arranged in a manner that is characterized by:
Campus setting for all city government functions surrounded by and interspersed with
commercial, residential and cultural structures used by residents and visitors day and night.
Some Specifics to Consider:
Many paths lead to the Civic Center, including footpaths and bike trails, public transportation.
Areas for outdoor artisans to display crafts and teach hands-on classes right in their shops;
Saturday Arts and Crafts Fair, farmer's market.
Combination of City buildings, shops, restaurants, childcare, and plaza and green space
provides options for all kinds of interaction. The courtyards where buildings meet the
surrounding park spaces each have small shops and cafes creating intimate outdoor living
rooms. These open, outdoor gathering areas, with lush landscaping, water features, and
sculpture become places for outdoor meetings - inviting and inspiring; includes an
amphitheater performance space.
Venue for public meetings, gatherings, and events. Civic groups, school clubs, professional
associations, visiting conferences, and others take advantage of this first class facility and
setting. The Civic Center provides a marketplace for non-city civic services/volunteerism.
Qualities
Scale: 1 square mile
Economic diversity
Easy access
Dynamic
Outdoor
Friendly
Energy
Open
Elements:
Regional transportation hub
Interactive tele-council
All City Govt. Depts.
Other Governments
Culture/Art elements
Connected to trails Public education
Meeting Rooms
Child/adult care
Presentations
Restaurants
Qualities
All generations present
0 Revenue generator
One-stop-shopping
Pedestrian friendly
Natural space
Pride
Fun (Mickey Mouse!)
Elements:
Commercia I services
Recreation classes
Internet access everywhere
Public services
TV connection
Strong use of
technology
Theater History
Council
Strengths
Creates experience
0 Revenue possibilities
Location supports
Del Mar Plaza Plus
Fits CCPS guiding
0 Easier to build - green
Carry city into cutting
recreation
principles
field start
edge future
Weaknesses:
cost
Connectivity
Harder to access services
Summer traffic (if in
Politically difficult to do coastal location)
~~
City of Carlsbad CCPS Team L Leadership Team Carlsbad Game Round #1 February 12,2004
"Grand Civic Plaza"
"Grand Civic Plaza" Scenario Map
Centralized & Multi-Use
RMne & TmubMhoot
Elements to address initial
consideration of weaknesses within this scenario:
Weaknesses Addred:
Pollticsl Issues:
"Baby Grand" (put PW, firing
range, poiice at other site)
Publicly attractive (theater,
public space, not just offices
Revenue positive
Serve public needs at facility (CCPS guiding principles)
Enhances traffic circulation
(vs. existlng situation at
PAR/Carlsbad Blvd.)
Access Issues:
Push some services into parks
and libraries
Use existing facilities
Connecthrity Issues:
Intemet/network access
(broadband/wireless)
Do all city business online
Parks and libraries still exist
Market these sites
Make sure parksjlibraries are
Conferencing facilities attract
Share city buildings with
information centers
community activity
community
cost Issue9:
Create financing by selling
existing properties (Faraday,
Farmers, Old City Hall, etc.)
Com me rcia I d eve1 ope r/ lea se back
Dedicate increases sales tax or property tax
Volunteers and fund raisers
!
Traffic Issues:
0 Telecommute/use
technology
0 Flex-schedule
0 Use public transportation
0 Off-site parking
0 Walk-able area/zone
Joint-use expand the individual's experience
= City Facilities
= Non-City Facilities
City of Carlsbad CCPS Team 8 Leadership Team Carlsbad Game Round #I February 12,2004
"City In the Mall"
"City in the Mall" Scenario
Decentralized & Multi-Use
General Description:
In the world of "Store Front City in the Malls" the City government buildings, facilities and
personnel are arranged in a manner that is characterized by:
A satellite network of multi-service centers spread equally throughout the city to
provide a complementary level of service to neighborhoods in addition to a main
City Hall complex, Team's addition: High visitor volume and high visibility including public
meeting spaces and outdoor opportunities. Volunteers used. Some opportunities to
commercialize City services.
Some Specifics to Consider :
Located in existing commercial, multiple services provided (i.e. acquisition of a business
license, fee payments, course registration)
Could also serve as community meeting spaces during non-business hours and they must be
located near major intersections to ensure visibility and sense of connectedness to the main
City Hall.
The commercial centers should include storefronts to include such staples as restaurants, dry
cleaners, coffee shop, and bakery. "Each shop should be small, compact and easily
accessible like individually owned shops with small public spaces for gathering spaces
interspersed between and around them forming public outdoor rooms.
On Site Government Services
Cashering
Business license
Permits
Recreation Registration
Code EnforcementlMediation
Police and Fire
Records
Library
Land Use Information
Passport
City Store
New Resident Orientation
Symbiotic Services:
0 Coffee/Public spaces FedEx, Kinko's, business support
0 Colleges, regional training
County Recorder/Assessor
Ticketmaster
We1 I ness faci I i ty
Strengths Revenue opportunities - commercial
User friendly
0 Builds partnerships with merchants & others
0 Connects city with community more strongly
0 May alleviate service burdens on other city,
Service levels would be high
The more automation/web use, the less staff
requirement over time
Lease space - No significant building cost
0 Consistent with CCPS/CC strategic goals
0 Implementation is doable
Create a low risk pilot site for proof of
opportunities within city facilities (e.g.;
design and graphics services)
state, federal government (e.g.; web
librarian)
concept and learning; duplicate and improve
over time.
Weaknesses :
0 Government could be seen as competitor
with private enterprise (tax advantage)
Leasing costs
0 Risk exposure from property management
~
City of Carlsbad CCPS Team & Leadership Team Carlsbad Game Round #I February 12,2004
'' City in the Mall" Scenario Map
Decentralized & Multi-Use
Refine a Tmucdarhoot
Elements to address initial consideration of weaknesses
within this scenario:
Strams Added:
Efficiency - limit services to
easy sells, high demand/high
yield
Automate repetitive tasks and
make as much as possible
available online in a kiosk
fashion with an attendant to
assist users to navigate. Provide a consistent "menu" of
services (a la Taco Bell,
McDonald's).
Weaknesses Addressed:
Competition - Partner with
local merchants to diminish
competition or appearance
thereof.
providing lots of training in the
business model to employees and volunteers. Sell low risk
products/services.
Perception of Values Erosion -
provide training internally on
city values, vision, etc. Make
customer service more
powerful.
trade dress, menus, branding
at all facilities
Risk - Diminish risk by
Confusion - Use consistent
Yenu at all QQun3.m Malls Facmes I. I. I
Cashier/Business License Connections
Meeting Spaces Passports
Recreation Registration
Resident Orientation Permits
Library Ticketmaster
Records/Information Coffee/Outdoor
Front Counter
= City Facilities
Non-City Facilities
Ci of Carlsbad CCPS Team 81 Leadership Team Carlsbad Game Round #I February 12,2004
"Community
"Community City Halls"
City Halls" Scenario
Decentralized & Single-Use -
General Description:
In the world of "Community City Halls" the City government buildings, facilities and
personnel are arranged in a manner that is characterized by:
Government uses only satellite centers to provide ancillary services in addition to
existing community services. The city services are visible and easy to find anywhere in the city. Communities all over the city are represented by a local facility, most of which are
in or near a park.
Some Specifics to Consider :
0 These focus on creating a destination for learning about issues and events in the community
0 Uses existing Community Centers/city owned sites to provided additional city services
Would provide hubs for city workers and services throughout the city
In many cases would create a "walk to" destination from local neighborhoods, or easy access
during regular sporting events; capitalize on built-in foot traffic in these locations
Services Offered in the
Community Service Centers
Development Services Cashiering
HR
Library (central distribution)
Police Substation
Council Ofice
Recreation Park/Facilities Maintenance
Strengths
0 Easy access/walk-able community
0 More economical - no acquisitions required
Creates strong government identity
Small = friendly >> volunteer attractiveness
Weaknesses:
Staffing costs
Operating expenses Communication and inefficiencies
Possible citizen confusion
Training needs
Site constraints - parking, etc.
City of Carlsbad CCPS Team & Leadership Team Carlsbad Game Round %I February 12,2004
"Community City Halls"
"Community City Halls" Scenario Map
Decentralized & Singie-Use
Rcrlpna & Troubleshoot Elements to address initial
constdetstion of weaknesses
within this scenario:
Strengths Addad:
Use schools after hours
Use volunteers
Operate service centers on
weekends and evenings when
citizens can use them
0 Create community forums
Weaknesses Addressad:
Have fewer service centers
Make services available
through internet
Development Services
Cashiering
HR
Library (central distribution)
= City Facilities
m Non-City Facilities
City of Carkbad CCPS Team & Leadership Team Carlsbad Game Round #l February 12,2004
Synthesis Map #l -
Synthesis #l: Grand Coastal Plaza
Scenario: One way to bring together the best of the four scenarios
General Description: In the world of "Grand Synthesis Plaza" the city government buildings, facilities and
personnel are arranged in a manner that is characterized by:
Grand Coastal Plaza is located near but not at the coast (Carltas,
Veteran's Park, or Manzano). It has the benefits of the Grand Civic
Plaza arrangement, but keeps the training center, firing range and
equipment yard inland.
Some Specifics to Consider :
City Hall elements including all core city services
*Ocean and lagoon views
Can create the "coastal corridor" from Veteran's Park to Manzano
Commercial synergies with the company stores
Inside and outside components that connect with the Carlsbad identity
Outlying city services still exist (including neighborhood commercial centers,
i.e.; partner with Kinko's or other enterprise for City in the Mall effect)
Amphitheater
Place a cultural center in the old City Hall building
Has a neighborhood service center in the south
Uses property on the coast for mixed-use and public gathering
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City of Carlsbad CCPS Team & Leadership Team Carlsbad Game Round #I February 12,2004
Synthesis Map #I: Grand Coastal Plaza
Scenario: One way to bring together the best of the four scenarios
= City Facilities = Non-City Facilities
City of Carlsbad CCPS Team & Leadership Team Carlsbad Game Round #I February 12,2004
Synthesis
Synthesis #2 -
#2: Golden Road
Scenario: A second way to bring together the best of the four scenarios
General Description:
In the world of "Grand Synthesis Plaza" the City government buildings, facilities and
personnel are arranged in a manner that is characterized by:
The Golden Road scenario is more decentralized than Synthesis #l
but retains strong focal points:
Inland government center & a conference space near the airport
Lagoon facing amphitheater
Beachfront plaza with commercial and public gathering spaces
Training center, firing range and equipment yard inland.
Some Specifics to Consider :
City Hall elements including all core city services located inland
Ocean and lagoon views from amphitheater
.Trails and paths through open space knit together the focal points
Place a cultural center in the old City Hall building
Has two neighborhood service centers in the south, one at the coast and two
Uses property on the coast for mixed-use and public gathering
Cannon Road becomes an important east/west connector
in the north
City of Carlsbad CCPS Team & Leadership Team Carlsbad Game Round #1 February 12,2004
Synthesis Map #2: Golden Road
Scenario: A second way to bring together the best of the four scenarios
0
= City Facilities
City of Carlsbad CCPS Team & Leadenhip Team Carlsbad Game Round #l February 12,2004
II Non-City Facilities
Implications & Criteria
Implications & Criteria
Each of the scenarios need to be evaluated according to the implications it will have and how
well each fits the criteria for Carlsbad's future set out in the City Council's documents and the
Connecting Community, Place and Spirit commitment. The following is not an exhaustive list
of issues to look into for each scenario, but it is a place to start.
Implications:
What are the consequences, desirable and undesirable, of the scenario created? Consider the
following:
How easy would it be to deliver core city services in this arrangement?
Enhanced-core? Non-core?
How would services be delivered in this scenario from the view of the citizen? What synergies or hassles would this create among citizens, staff, visitors?
What kinds of traffic, transportation and circulation would this create or require?
What would this mean for internal City processes? Efficiency levels?
How would this scenario influence our relations with neighboring cities?
Criteria:
How does this scenario fit with the City's current criteria along the following parameters?
What changes in criteria would this scenario cause or demand to succeed?
Service levels?
Availability of properties for this arrangement?
Expense and time required for building it?
Expense to operate it? Consistency with City Council strategic goals?
Consistency with the CCPS direction?
How doable is it from a physical sense?
How doable is it from a political sense? Is it inspiring?
City of Carlsbad CCPS Team & Leadenhip Team Carlsbad Game Round #1 February 12,2004
Next Steps
Next Steps
These maps will be used as a starting point for City Council
discussions.
Engaging the Council in
developing the final set of
scenarios and options will
ensure that their perspective
of the political process can be
incorporated into the thinking
behind these visions of the
fu t u re.
Sterling Insights, Inc.
1646 Peutz Valley Road
Alpine, CA 91901
619-659-1234 voice
619-615-2003 fax
Joe@SterlingInsig hts.com
www.SterlingInsights.com
City of Carlsbad CCPS Team & Leadership Team Carlsbad Game Round #1 February 12,2004
ity
e rios:
March 17, 2004
INSIGHTS
0 2004, Sterling Insights, Inc. All rights reserved.
EXHIBIT 2
L-
Overview
The leaders of the City of Carlsbad
including the Mayor, Council, City Manager, Leadership Team and
CCPS team met at the Farmers Building on March 17, 2004 to
refine scenarios of potential
arrangement for future civic centers and city government
buildings. The Council mapped out
their vision building on the staffs scenario and mapping work. They
weighed the pros, cons, and
implications of each approach and
achieved consensus on a final
map. These are the notes from
that six-hour session.
Participants Faci I itation
Carlsbad Mayor and City Council
City Manager and Leadership Team
CCPS Team
Design and lead facilitation
by Joe Sterling, Sterling
Insights, Inc.
Process Outcomes
The event featured: These are the key outcomes:
0 Module 1: Welcome
Overview of the purposes and
process for the event.
0 Module 2: Presentation of Maps
Staff presented the four foundation
scenarios bu i It around conti nu u ms of centralization and mixedjsinge
use. This was followed by
presentation of the two synthesis
scenarios (Grand Coastal Plaza and Golden Road). After each
presentation Council responded
regarding strengths and weaknesses of each scenario.
Module 3: What's In, What's Out
Council dialogued about the
elements that all agreed should be
included in a final map as well as some that would not. In the process
they selected the Grand Civic Plaza
map as the basis for their final map. They developed a list of
considerations that would have to
be addressed in any arrangement
going forward.
0 Module 4: Testing for Alignment
with CCPS and Council Goals
Council analyzed their emerging
map for alignment with the CCPS
guiding principles and their own
strategic goals.
Module 5: Marking out the Map
Council located the map labels for
each element on their map to demonstrate their consensus on the
arrangement they adopted. The
conditions were double checked so
that staff would have direction in
their research going forward.
Council achieved consensus on a
new map which built mostly
upon the Synthesis Map called Grand Coastal Plaza presented
by staff.
A significant improvement was keeping fire and police
administration with field
personnel at the Safety Center.
researched was developed. Staff will research these and provide
to Council information they can
use for further definition of the
vision and decision-making.
A list of considerations to be
~ ~
City of Carlsbad Council's Map Civic Center & City Facilities March 17, 2004
City Council Synthesis Map #l
Citv Council brings together the best of all the scenario work to date
Current City Hall
afety Center
campus Equipment Yard Manzano at current City Hall
’ City of Carlsbad Council’s Map Civic Center & City Facilities March 17, 2004
.- -
\
', Implications & Criteria
I
I \ -
Considerations
The following considerations need to be studied and resolved to pave the way
for implementing the Council Map vision.
Financing acquisitions and construction
Ongoing maintenance and operating costs
"Open space" concerns
Shuttle services - rationalize all the services around Car Country
Public/Private partnerships
Walk-ability and beauty
Coastal Commission
Utilize current city hall for historic/culture/education facility
Conference Center - needs study
Neighborhood Service Centers - study citizen needs
Regional training facilities
Acquire Manzano - create a space there that is mostly park-like (think
Powerhouse park in Del Mar) with a small mixed-use building including
quality dining, snack shop, fishing pier, multi-purpose room for weddings
and gatherings. Account for significant parking needs.
Sterling Insights, Inc.
1646 Peutz Valley Road
Alpine, CA 91901
619-659-1234 voice
619-615-2003 fax
Joe@SterlingInsig hts.com
www . Ste rl i ng In si g hts . corn
City of Carlsbad Council's Map Civic Center & City Facilities March 17, 2004