HomeMy WebLinkAbout2011-02-15; City Council; Minutes (2)DRAFT
City of Carlsbad
Council Policies and
Practices
This document contains excerpts from the Carlsbad Municipal Code as well as
other past practices and previously undocumented guidelines for the effective and
efficient operation of the City's business from a council member perspective. This
manual is not meant to be a complete list of all of the important laws and
regulations of the city but rather a user-friendly supplement to assist in
understanding and determining the practical application of the general methods
by which the City conducts its business.
The hierarchy of City rules and regulations is as follows:
State Constitution - State Laws for State concerns.
Carlsbad municipal code - Resolution and Minute orders.
Carlsbad City council polices
Carlsbad administrative policies
Departmental/Division policies
This manual is organized as follows:
I. Council Relations
II. Council/Manager- Attorney Relations
Appendix A
Appendix B
Appendix C
Council Relations
Mayor Responsibilities
• The mayor (or in his/her absence, the Mayor Pro Tern) shall be the presiding officer at all
meetings of the city council. 1.20.190 and 200
• The mayor, with the approval of the city council, shall make all appointments to boards,
commissions and committees with the exception of the planning commission, and unless
otherwise specifically provided by statute. 2.06.070
• Requests for council representation at public events should be directed to the Mayor,
through the council secretary. The Mayor may decide to attend the event him/her self or
the Mayor may assign other council members as deemed appropriate.
• The city manager shall consult with Mayor on any agenda setting matters not otherwise set
forth in this manual or in the City code.
Council Responsibilities
Confidentiality - No member of the city council, employee of the city or any other person present
during a closed session of the council shall disclose to any person the content or substance of any
discussion which took place during said closed session unless the city council first authorizes the
disclosure of such information by a majority vote. 1.20.050
Council Meeting Items
Agenda setting
• Items of business may be placed on the agenda by the direction of a member of the
council, the city manager or the city attorney.
o Council originated items shall be submitted to the city manager by Friday, twelve
days prior to the scheduled council meeting. The city manager shall promptly give
copies to the other members of the city council for their review and comment.
Comments must be returned to the city manager by Wednesday, seven days prior
to the scheduled council meeting. The city manager shall include any such
comments as a part of the agenda item. If time constraints require it the mayor may
approve expedited processing for a council originated item provided copies are
made available to the other members of the council, the city attorney and the city
manager as soon as the item is prepared and, to the extent possible, any comments
received shall be incorporated. 1.20.060
o Citizens may have an item listed on a future agenda by submitting a letter to the
City Manager. Unless the Mayor, with the consent of the Council, otherwise
directs, such presentations shall be limited to ten (10) minutes.
Reconsideration of agenda items 1.20.390
• A motion to reconsider any action taken by the council may be made only at the
meeting such action was taken. It may be made either immediately during the same
session, or at a recessed or adjourned session thereof. Such motion may be made only
by one of the council members who voted with the prevailing side. Nothing in this
section shall be construed to prevent any council member from making or remaking
the same or any other motion at a subsequent meeting of the council.
• A motion to rescind, repeal, cancel or otherwise nullify prior council action shall be in
order at any subsequent meeting of the council. The effect of such action shall operate
prospectively and not retroactively and shall not operate to adversely affect individual
rights which may have been vested in the interim.
2
Meeting length
• It is Council's policy to adjourn meetings no later than 10:00 P.M.
Correspondence—Availability to the public 1.20.070 and 080
• Correspondence addressed to the city council shall not be a matter of public record
unless it is received and filed by the council at a regular, special, or adjourned meeting
of the council.
• Correspondence shall not be read aloud at a council meeting unless requested by
majority vote of the council.
• Correspondence concerning a matter on an agenda for consideration by the council,
which is received prior to twelve noon on Thursday preceding the meeting, shall be
made a part of the agenda item.
• Any agenda related writings or documents provided to the majority of the Council,
Board or Commission after distribution of the Agenda packet, will be available for
public inspection at the City Clerk's counter located at 1200 Carlsbad Village Drive,
Carlsbad, CA 92008. In addition, a binder containing all agenda related writings and
documents will be held by the Deputy City Clerk at each Council, Board or Commission
meeting and available for public review.
Action on items of Legislation
• As a general rule, the City Council, as a body, will only take official positions on issues
that have a direct impact to the city of Carlsbad or a related entity. Individual Council
members may send letters on their own behalf on any issue of their choice.
• As a general rule, the City Council will not take positions on State ballot propositions
unless requested by the majority of the Council.
• The City Council adopts from time to time a Legislative platform. The purpose of
the Legislative Platform is to clearly outline the position of the City Council on priority
issues and matters that impact the city's ability to operate effectively, without
precluding the consideration of additional legislative and budget issues that arise
during the legislative session. Letters of support or opposition that meet the intent
of the platform can be sent by the Mayor without further concurrence by the Council.
Council Teamwork Protocols
1. Council Members treat each other and citizens with dignity and respect.
2. Council Members give / receive feedback to another Council Member personally.
3. Council Members will focus comments on the issues, not each other.
4. Once Council makes any decision, all Council Members will respect it.
5. Council Members will be sensitive to their obligation to conduct the public's business in
public.
6. Council Members will keep each other informed (i.e., no surprises, ask questions).
7. Council Members must take responsibility for utilizing the chain of command (i.e., go
through the City Manager).
Council - Manager/Attorney Relations
Powers and Duties of the Manager and Attorney are in Appendix C
Correspondence
• The city manager is authorized to open and examine all mail or other written
communications addressed to the city council, except correspondence addressed to
individual council members, and to give it warranted attention to the end that all
administrative business referred to in said communications and not requiring council action
may be acted upon between council meetings; provided, that all communications and any
action taken pursuant thereto shall be reported to the city council. 1.20.080
• Correspondence requiring council action shall be placed on an agenda as soon as
practicable, together with a report and recommendation from the city manager. 1.20.080
• All responses to requests for information will be shared with all council members, no
matter which councilmember made the original request.
Questions to Staff at a Council Meeting
Every council member desiring to question the city staff at a council meeting shall, after
recognition by the presiding officer, address his questions to the city manager, or the city
attorney, who shall be entitled either to answer the inquiry himself or to designate a member
of his staff for that purpose. 1.20.220
Other Guidelines:
• Any council person may, as an individual, request pertinent information on municipal
affairs and citizen complaints from the city manager and from department heads through
the city manager. These requests will be answered promptly. 2.12.110
• Council members shall work through the City Manager in the execution of the
administrative affairs of the City. No individual council member shall give orders or
instructions to any subordinates of the city manager. A vote by the majority of the City
council in a properly noticed public meeting is required to direct the City Manager to do
any significant work product and/or to add goals/projects to the current list. 2.12.110
• The City Attorney shall take his/her orders and instructions from the city council only when
sitting in a duly convened meeting of the city council, and no individual council member
shall give any orders or instructions to the city attorney. However, any council member
may, as an individual, request pertinent information on municipal affairs from the city
attorney. These requests will be answered promptly. 2.14.060
• With each other and with city manager/staff, the Council will criticize in private,
compliment in public
• Concerns about any city staff should be directed to the city manager.
• Requests for work to be brought back for Council consideration may be made when an
item is under discussion on the agenda or during the council comments section at the end
of the meeting.
• If requested through the City Manager, staff will support Mayor or a Council member in the
writing of public opinion pieces, letters to the editor, or other media releases when the
issue is one that the council as a group has voted upon or has otherwise indicated their
support/opposition (i.e. Through the legislative platform). All media releases will be done
under the name of the Mayor. These pieces cannot be used in campaign literature.
• At the direction of the City Manager, staff may attend or prepare notes for Council
members presentations to community groups when the purpose is to represent the City
Council as a whole. No mention of the campaign, solicitation of funds, or other reference
to city council elections may be made. If asked, the council member should express that
they are representing the City as a council member/mayor not as candidate. No
advertising for the event can mention the election or the candidacy.
Council Policy Manual
The city manager shall maintain a council policy manual to contain such written policies as
the council may adopt. The purpose of council policies is to indicate how the council intends
to rule in the future on particular matters of a recurring nature which are subject to their
discretion. Policies shall be numbered and dated and shall remain in effect until rescinded.
1.20.580 Appendix A contains a list of policies that the council may want to review during
the 2010-2011 fiscal year. Appendix B contains a complete list of council policies currently
in effect.
Appendix A
Policies for future consideration:
The following policies have been mentioned over the past few months as ones the City Council may be
interested in discussing in the upcoming year.
• RV parking in city and along Carlsbad Blvd.
• Short term vacation rentals
• Sign policies: for businesses; for campaign signs
• Wayside Horns; quiet crossings for railroad crossings
• Community Activity grants (including special events)
• City as a landlord; uses of city owned property
• Expenditure limit (CMC Chapter 1.24: not a council policy)
• Recycled water: policy on cost relationship to potable water
• Tree policy (including effect on sewer laterals)
Appendix B
Council Policies - Organized by Topic
Internal administration
1 Adoption of Council Policy Statements
2 Travel Policy
3 Employee Education Program
6 Uniform Allowance
7 Uniform Allowance & Rental
9 Vehicle Acquisition Operation & Maintenance
14 Standing Operating Procedure for City Studies
22 Purchasing Procedures
60 Employee Computer Purchase Program
67 Contracting Procedures
72 Mobile Handheld Device
70 Insurance Requirements
Parks/Rec
4 Street Trees
13 No Smoking in City Recreation Facilities
25 Parks & Rec Review of Future Park Facilities
23 Open Space Maintenance Districts
48 Naming of Parks, Facilities & Amenities in Parks
Council/Citizen Items
5 Citizen of the Year
10 Agendas for City Council Meetings
11 Cable Television
19 Procedure for Creating Standing Committees
27 City Council Policy Development Process
39 Administration - Legislative Program
47 Appointments to Boards, Commissions & Committees
69 City Support of the Use of Volunteers
76 Ticket Distribution Policy
37 Special Events Liability & Risk Mgmt Requirements
28 Facility Use Regulations
75 City Government Channel Policy
Planning/Development
16 Developmental Policy - Critical Planning Areas
17 Public Facilities Element of the General Plan
20 Street Naming and Addressing Policy
34 Review of Applications for Development Projects
30 Bus Stop Facilities in Major Projects
32 Public Facilities Management System (PFMS)
56 Development Agreements
44 Neighborhood Architectural Design Guidelines
43 Proposition E Excess Dwelling Unit Allocation
65 Signs on Public Property
66 Development of Livable Neighborhoods
64 Wireless Communication Facilities
40 Child Care Policies
52 Americans with Disabilities Act
Transportation/Streets
15 Traffic Safety Policies and Warrants 21 Street Overlay Program
26 Vacation of Streets and Quitclaim of Easements
41 Policy on Undergrounding Overhead Utilities
63 Acceptance of Roads
Finance/Fees and Revenues
24 Establish Administrative Fees
33 Financing of Public Improvements
54 Procedure for Refund of Appeal Fees
53 Administration - Unclaimed Money
49 Procurement Policy - Recycled Products
55 Public Works Contracts
74 General Fund Reserve Guidelines
61 Request for City Contributions to Grad Nite Activities
Utilities
18 Relocation of Utility Facilities
35 Sewer Master Plan
42 Reclaimed Water Use
46 Solid Waste Management
50 Mandatory Recycling Program Enforcement
Housing
57 Affordable Housing - Inclusionary Housing Projects
58 Sale of Affordable Housing Credits
73 City Option to Purchase Resale Affordable Housing
68 Inclusionary Housing Incentive Credit Schedule
Environmental policies
29 Interim Agricultural Policy
71 Energy Conservation and Management
31 Energy Conservation Incentive Awards Program
Donations/Grants
45 Sponsorships and Acceptance of Donations
51 Community Activity Funding
8
Appendix C
Powers and Duties of the Council's Appointees
City Manager Section 2.12.035
• Generally: administrative head of the government of the city under the direction and
control of the city council, responsible for the efficient administration of all of the affairs of
the city, to enforce all laws and ordinances of the city and to see that all franchises,
contracts, permits and privileges granted by the city council are faithfully observed
• Control, order, and give directions to all heads of departments and to subordinate officers
and employees of the city under his jurisdiction through their department heads
• Appoint, remove, promote and demote any and all officers and employees of the city,
except the city clerk, city treasurer and city attorney, subject to all applicable personnel
ordinances, rules and regulations.
• Conduct studies and effect such administrative reorganization of offices, positions or units
under her direction as may be indicated in the interest of efficient, effective and
economical conduct of the city's business.
• Recommend to the city council for adoption such policies, measures and ordinances as she
deems necessary or expedient for the health, safety or welfare of the community.
• Attend all meetings of the city council unless at his request he is excused there from by the
mayor individually or the city council, except when his removal is under consideration. She
may take part in all matters coming before the council.
• Keep the city council at all times fully advised as to the financial conditions and needs of
the city and make such recommendations as he may deem desirable.
• Prepare and submit the proposed annual budget and the proposed annual salary plan to
the city council, with a message describing important features thereof, and be responsible
for its administration after adoption.
• Responsible for the purchase of all supplies, materials and equipment for all the
departments or divisions of the city for which funds are provided in the annual budget, and
prepare and submit to the council as of the end of the fiscal year a complete report on the
finances and administrative activities of the city for the preceding year.
• Make investigations into the affairs of the city and any department or division thereof, and
any contract or the proper performance of any obligations of the city; further, it shall be
the duty of the city manager to investigate all complaints in relation to matters concerning
the administration of the city government and in regard to the service maintained by public
utilities in the city.
• Exercise general supervision over all public buildings, public parks and all other public
property, equipment and supplies, which are under the control and jurisdiction of the city
council.
• Executive manager for the municipal water district. The executive manager shall be the
administrative head for the water district and report directly to the board of directors.
• All officers, City Attorney and other subordinate officers shall assist the City Manager in the
functions of her office.
• Examine and approve for administration all agenda items coming before the City Council.
City Attorney. (Ord. NS-160 § 2,1991; Ord. 1212 § 1 (part), 1978)
Chief legal officer of the city, act as the legal counsel for the municipal water district:
• Advise the city council, its committees, its various boards and commissions or any city
officer, when requested, upon all legal questions arising in the conduct of city business;
• Prepare or revise ordinances or resolutions when so requested by the city council or by the
city manager;
• Make recommendations for ordinances, resolutions or other documents or procedures
affecting the legal position of the city;
• Give his opinion upon any legal matter or question submitted to him by the city council,
any board or commission of the city, the city manager, or any other city officer;
• Attend all city council meetings, unless excused by the city council, for the purpose of
giving the city council any legal advice requested by its members;
• Attend such meetings of other boards and commissions of the city as he shall deem
necessary and proper or as the city council may direct;
• Prepare for execution, or approve as to form, all contracts and instruments to which the
city is a party, and approve as to form and for filing all bonds and insurance policies
submitted to the city;
• Make the following reports:
o Immediately report the outcome of any litigation in which the city has an
interest to the city manager and the city council,
o Make an annual report to the city manager and the city council as of July 31st of
each year of all pending litigation in which the city has an interest and the
condition thereof and of the state of his office;
• Enforce city laws and regulations through office hearings and court proceedings, both civil
and criminal;
• Review and analyze all state and federal legislation affecting the city;
• Appear on behalf of the city before such legislative committees and regulatory agencies as
the city council may direct;
• Represent the city in all legal actions to which the city is a party and for which other
arrangements for legal counsel have not been made;
• Perform such other duties as may be imposed by statute, by any ordinance of the city or by
other action of the city council;
• Employ special counsel when City Council deems it in the best interest of the City.
• All officers, City Manager and other subordinate officers shall assist the City Attorney in the
functions of his office.
• Approve as to form and legality all agenda items coming before the City Council.
10
Not part of document at this time
Council/ Boards and Commission Roles
Process for forwarding item to the city council by the Planning commission:
1. If a Commissioner(s) feels that an issue needs to be brought to the attention of the City
Council, the Commissioner shall make a motion to place an item on a Planning Commission
agenda for discussion.
2. A majority vote is needed to approve placing the item on a Planning Commission Agenda
for thorough discussion.
3. The Planning Commission item will then be included on a Noticed Hearing Agenda.
4. The item will be discussed during the noticed Planning Commission Hearing.
5. The Planning Commission will then vote on whether to forward the item to the City Council
for consideration at a City Council Workshop. A majority vote of the Planning Commission
is needed to forward the item to the City Council.
2/14/2011
A Look Back to Move Forward
Lisa Hildabrand, City Manager
The Good Times
Mid 2000's
Change in Adopted Budget
General Fund
Year Adopted 2004 2005 2006 2007
-1000 permits issued
annually
Numerous parks under
construction
Housing prices jumping
New hotels opening
Car sales booming
City revenues up by 7-
9% per year
2/14/2011
What Was Happening
2007 to early 2008
HOUSING
PRICES
DECLINING
BEAR STEARNS
RESCUE!
The Slowdown
2007 to early 2008
Change in Adopted Budget
General Fund
. $12C_o
1 $10
$8
$6
$4
$2
$-
: v
A
Year Adopted 2005 2006 2007 2008
^CARLSBAD
City Actions
May 08: Reduced traffic
impact fees
June 08: Adopted "hold
the line" budget
- 2% total increase
- Slight reduction in
positions
2/14/2011
What Was Happening
September 2008
DOW DROPS
778 POINTS
Largest single day
in history
— AIGemergency loan
What Was Happening
The Rest of 2008
(Etmes
FEDERAL BUDGET
DEFICIT
REACHES RECORD
$237.2 BILLION
CARLSBAD
APPROVED!
BUSINESS
St.ii.rti A f>»n:«r l&. J-iMW Nt'AVS
JOBLESS CLAIMS
SOAR!
2/14/2011
The Crash
Late 2008 to Early 2009
Change in Adopted Budget
General Fund
CARLSBAD
City Actions
January 2009
- $6.2 million in budget
reductions
- Instituted managed
hiring freeze
— Realigned workforce to
generate personnel
reductions
What Was Happening
Early to Mid 2009
"-NEWS
DOW DIPS BELOW
7000 FOR FIRST
TIME SINCE 1997
FINALEDITION
Obama signs
$819 billjoneconomicimuius package
Jobless cla
hit alt time
2/14/2011
City Actions
April 09: Business forum, economic stimulus
ideas. Implemented:
— Diagonal parking
- Seasonal theme events and Endless Summer campaign
- Increased grant writing
— Fees held, Extended tentative maps
- Development Review Team recommendations
- Business Incubator RFP
- Village lighting
The Great Recession
2009
Change in Adopted Budget
General Fund
City Actions
July 2009
- Adopted GF budget $9.2
million less than
previous year
- Total 14 less positions
than previous year
- Balanced budget
2/14/2011
The Recovery
Late 2009 to 2010
POST WORLD WAR II RECESSIONS
No*. 1948 • Oct.1949
Jui. 1953-May1954
Aug. 1957 -Apr. 1958
Apr. 1960 • Feb.1961
Dec 1969 • Nov. 1970
Nov. 1973-Mar. 1975
tel 1980 ..i MO
M 1981 - Nov. 1982
M 1990-Mar, 1991
Us 2001 - Nov. 2001
D«c. 2007 -Jun. 2009
• Ended in June
2009
• Slow Recovery
- No jobs
- Underwater
mortgages
- Drag from
investment losses
- Stagnant real
estate market
City Actions
Adopted 2nd tier pension plan and full pick up
of pension costs for safety employees
In negotiations with general employees
Continual evaluation of vacancies
Implementing technology to reduce operating
costs
Developing alternative service delivery options
2/14/2011
Carlsbad's History
Change in General Fund
Budget Personnel
15,000
1C.OOO
5,000
(5,000)
(10,000)July July July July July July
2005 2006 200? 300£ 20C9 2010
20
10
-10
-20
ll
II
July July July Jjly July Jul)
2005 2006 2007 2908 2009 2010
Carlsbad's Financial Forecast
Chuck McBride, Finance Director
2/14/2011
City of Carlsbad
Ten Year Financial Forecast
Overview
National Economy
• Unemployment Decreasinr
• Gross Domestic Product lncreasin[
• Consumption Sluggish
• Housing Remains Weak
Overview
State Economy & Budget Deficit
• Unemployment Remains High
• Slow Recovery
• Governor's Proposals
2/14/2011
Overview
Regional Economic Trends
• USD Economic Indicator
• Local Unemployment
• Commercial Vacancy
Assumptions
No Change in Timing of New Facilities
Infrastructure Replacement transfer
remains at 6.5% of GF revenues
CalPERS Rates
Golf Course
2/14/2011
2/14/2011
Questions
General Fund Preliminary FY 2011-12
Forecast
Actual
2009-10
REVENUES 118,063
2.0%
TOTAL REVENUES 118,063
EXPENDITURES
BASE: 101,045
-0.7%
Capital outlay 3,963
Contingency 75
Transfers:
Infrastructure Replacement (6.5%) 6,538
Golf Course Ops Transfer
Miscellaneous Transfers 177
LLD #1 Transfer
Golf Course Land Transfer 267
TOTAL BASE 115,202
ADDITIONAL BUDGET ITEMS:
New Facilities:
Civic Center (net of vacated facilities)
Public Works Center
Joint First Responders Training Facility
Aviara Park Community Center
Alga Norte Park (net of fees)
Alga Norte Aquatic Complex (net of fees)
Pine Park Comm Ctr
Poinsettia Park-Phase 2
Leo Carrillo Park Phase 3 and Barn
Veteran's Memorial Park
Library Expansion
Robertson Ranch Park
Business Park (Zone 5)
ITOTAL EXPENDITURES 1 1 5,202
3%
(REVENUES OVER (UNDER) EXP 2,861
Percent of Budget 2%
Projected
2010-11
111,136
-5.9%
111,136
101,300
0.3%
0
500
7,224
207
254
1 09,485
109,485
-5%
1,651
2%
Projected
2011-12
112,548
1.3%
112,548
104,930
3.6%
50
500
7,316
1,740
214
378
115,128
Projected
2012-13
117,182
4.1%
117,182
107,587
2.5%
100
500
7,617
1,700
221
560
118,285
Projected
2013-14
122,610
4.6%
122,610
110,365
2.6%
100
500
7,970
1,600
231
515
121,281
Projected
2014-15
127,786
4.2%
1 27,786
114,594
3.8%
100
500
8,306
1,400
240
541
125,681
Projected
2015-16
135,491
6.0%
135,491
1 1 9,470
4.3%
100
500
8,807
1,100
250
572
130,799
Projected
2016-17
143,484
5.9%
143,484
124,545
4.2%
100
500
9,326
1,100
255
605
136,431
Projected
2017-18
149,218
4.0%
149,218
129,735
4.2%
100
500
9,699
1,100
265
690
142,090
Projected
2018-19
157,175
5.3%
157,175
135,066
4.1%
100
500
10,216
1,100
275
673
147,931
Projected
2019-20
162,874
3.6%
162,874
140,553
4.7%
100
500
10,587
1,100
286
709
1 53,834
Projected
2020-21
170,446
4.6%
170,446
146,197
4.0%
100
500
1 1 ,079
1,100
296
744
160,017
27
13
115,168
5%
(2,620)
-2%
54
13
118,353
OO/
(1,171)
-1%
404
55
760
440
14
122,954
4%
(344)
0%
415
57
781
452
14
127,401
4%
385
0%
427
59
803
465
14
132,567
4%
2,925
2%
440
60
828
479
500
250
138,989
5%
4,496
3%
454
62
854
494
516
258
144,727
4%
4,491
3%
468
64
880
509
532
266
150,649
4%
6,526
4%
1,100
481
66
906
524
547
274
751
158,484
5%
4,390
3%
1,100
495
68
931
539
562
281
751
164,743
4%
5,703
3%
Economic Development
Work Plan
CITY OF
CARLSBAD
FY 2010-11
Carlsbad Community Vision
Core Value #4
Strengthen the city's strong and diverse economy and its position as an employment hub in north San
Diego County. Promote business diversity, increased specialty retail and dining opportunities, and
Carlsbad's tourism.
•Business Cluster Analysis
•Business Outreach Visits
•Chamber of Commerce
Protocol
•Establish "Business
Assistance Team"
'
•GIS/Web Database
•Website Update
•Quarterly E-Newsletter
'Missing Segment Analysis
'Annual Broker Event
'Technology Business
Incubator
'Establish "Business
Assistance Team"
-
•Envision Carlsbad Phase II
•Development Review
Team (DRT)
•Development Review
Process (DRP)
Improvements
•Car Country Carlsbad
Dialogue Implementation
Business Retention and Expansion
Item I$taftWL._
Business Cluster I Completed:
Analysis • Initial identification and analysis completed with ADE's economic development strategy.
Future Actions:
• Economic Development Manager to refine the analysis and develop strategic action plan.
Business
Outreach Visits
Completed:
• Business visits to establish contact, develop relationships, and expedite issue resolution
where completed to Life Technologies, Isis Pharmaceuticals, No Fear, Anchor Audio,
Forecast 3d, and Carlsbad Research Center Board,
Future Actions:
• Economic Development Manager to further develop outreach protocol for staff and city
representatives.
Chamber of
Commerce
Protocol
Completed:
• Initial introductions and contact information established for working more closely with
the Chamber of Commerce.
Future Actions:
• Economic Development Manager to develop protocol for continuing to enhance
connections with Chamber.
Establish
"Business
Assistance Team"
Completed:
• Team established in January.
• Success stories include Beckman Coulter, Isis Pharmaceuticals and Life Technologies.
Future Actions:
• Creating mission, purpose, and protocols (complete in February/March 2011) for city
staff and city representatives.
Business Attraction
Item Tstatus
Missing Segment
Analysis
Completed:
• Initial segment analysis completed through ADE's economic development strategy
report.
• Short-term Economic Development Communication Strategy completed, working with
city Communications Division.
• Economic Development Marketing Messages completed.
Future Actions:
• Economic Development Manager to refine segment analysis and develop outreach
protocol.
Annual Broker
Event
Completed: n/a
Future Actions:
• To be completed later this year by Economic Development Manager.
Technology
Business
Incubator
Completed:
• Issued RFP on September 16, 2009 - no proposals received.
• Post RFP, worked with North SD Economic Development Council for approximately nine
months - no responsive proposal ever submitted.
Future Actions:
City's approach to be re-evaluated by Economic Development Manager.
Establish
"Business
Assistance Team"
Completed:
• Team established in January.
Future Actions:
• Creating mission, purpose, and protocols (complete in February/March 2011) for city
staff and city representatives.
Information Enrichment
Item ] Status
GIS/Web
Database
Completed: n/a
Future Actions:
• Finalizing updates to Economic Development Website pages which will include an active
link to industriai/office/retail brokerage listings in Carlsbad - complete in March/April
2011.
• Maintain & enhance database and usability as necessary.
Website Update Completed:
• Economic Development Marketing Messages completed, which are being used in
updating Economic Development Website pages in conjunction with city
Communications Division.
Future Actions:
• Finalize updates to Economic Development Website pages - complete in March/April
2011.
• Maintain & update as necessary.
Quarterly
E-Newsletter
Completed:
• Researched various Economic Development newsletters from other cities.
• Short-term Economic Development Communication Strategy completed, which identifies
business-oriented newsletter as an important communications strategy.
Future Actions:
• To be completed later this year by Economic Development Manager.
Process Enhancements
Item Status
Envision Carlsbad
Phase II
Completed:
• Envision Carlsbad Working Paper No. 2, The Local Economy, Business Diversity, and
Tourism, completed.
Future Actions:
• Economic Development Manager to be an on-going active participant in Envision Carlsbad
GP Update.
Development
Review Team
(DRT)
Completed:
• DRT has been in place since May, 2008 and meets monthly to monitor major projects and
ensure project review timeliness.
• DRT success stories include isis Pharmaceuticals, Paseo Carlsbad, Lowes/Palomar
Commons, and Hilton Carlsbad Beachfront Resort & Spa.
• Produces "Development Project Monitor" on a quarterly-basis.
Future Actions:
• Continue to utilize DRT and improve project status reporting.
Development
Review Process
(DRP)
Improvements
Completed:
• DRP recommendations 2/3rds complete.
Future Actions:
• Second 6-month status report to be distributed in February 2011.
• Complete implementation of all recommendations by June 30, 2011.
Car Country
Carlsbad Dialogue
Implementation
Completed:
• Series of four collaboration meetings between the Car Country task force and city staff
completed.
Future Actions:
• Summary Recommendations Report in preparation for presentation to CC in 4th quarter
2010/11.
New Rules for Elected Officials
In Times of Economic Meltdown
by Frank Benest This is a challenging new era for local elected officials
charged with governing in the midst of economic meltdown.
Typically candidates have run on platforms to make community improvements. Once
elected, governing board members have historically enjoyed access to some "slack
resources" to respond to ever-increasing community demands. With the economic melt-
down, no slack resources exist for new projects. In fact, ongoing budget cutbacks, layoffs
and demoralized employees all threaten local government's ability to deliver services.
A Diminished Capacity to Respond
Local governments are experiencing permanent fiscal stress that undercuts their ability to
respond to the big issues of the day. The financial crisis is exacerbated by a talent crisis as
a whole generation of Baby-Boomer professionals retire. Elected officials' policy innova-
tions are futile without staff talent to execute them.
To make matters worse, employees are feeling fearful, pessimistic and even victimized.
In a culture of fear, creativity cannot flourish, and consequently local government
cannot overcome its problems.
10 New Rules
Based on my work with public agencies, I have crafted 10 new rules for local govern-
ment leaders grappling with the current adverse economic conditions.
Identity the "core."
To allocate scarce resources, governing boards must first identify core versus
non-core businesses or program areas. For example, in one Northern Cali-
9 fornia county, the county manager contacted city representatives to identify
core and non-core businesses, with the intent of identifying possible func-
tions that cities might wish to contract out to the county. The two top core functions
that cities wished to keep in-house were land-use planning (determining the physical
character of the community and promoting economic vitality) and park programming
(affecting the quality of life in a community).
Without first deciding on what is core, governing boards may protect public safety pro-
grams at all costs and consequently gut the library and recreation services that are also
vital to a community's well-being. continued
Frank Benest, Ph.D., is former city manager of Palo Alto. He currently serves as the senior
advisor to the International City/County Management Association for Next Generation
Initiatives and can be reached at <frank@frankbenest.com>. This article was prepared in
collaboration with the Institute for Local Government.
!-.«..»„„. -\nt 1
io New Rules for Elected Officials in Times of Economic Meltdown, continued
2 Focus on a few priorities.
The governing board as a whole must identify a few
9 priorities (three to five at the most) and then relent-
lessly pursue those priorities with limited resources. To assist
the board in this courageous conversation about hard choices, itO
is wise to engage a broad range of community groups and thus
make the resulting priorities more legitimate and enduring.
When new demands for local government action arise, as they
will, the governing board must insist that any new demand
replace an existing obligation. When 1 first arrived in Palo Alto
as the new city manager, the department directors identified
39 high-priority projects approved by the council. With the
assistance of city management, the council was able to identify
and then focus on five priorities. We then hung banners in the
council chambers, one banner for each priority. When someone
suggested a new priority, the mayor or the city manager could
then ask which banner the council would like to remove.
3 Subtract, subtract, subtract.
To aggressively pursue a few priorities with shrinking
W resources, governing boards must help their organiza-
tions relentlessly subtract. When I became city manager in Palo
Alto, we created a 90-day "Office of Bureaucracy-Busting."
Employees submitted hundreds of ideas to eliminate ritualistic
activities that drained resources and provided no added value.
Some ideas were simple and easy to implement, such as elimi-
nating quarterly activity reports that no one read or verbatim
minutes of commissions. Other ideas were more complicated,
such as re-engineering and simplifying the city's contracting pro-
cess, which ultimately reduced the time needed, to approve major
contracts from six months to three.
An organization must "accelerate" so it can effectively pursue
a few priorities or respond to new demands in economic hard
times. To accelerate, it must subtract.
In a culture of fear, creativity
<a<»cannot flourish.
4,Limit requests for new analysis and
reports.
While governing board members may resist a commu-
nity groups demand to immediately respond to some problem
with a new service, the board often directs staff to conduct a
new analysis or prepare a report. In good times, these kinds of
governing board reactions to new demands may mollify constitu-
ents making the service request. In bad rimes, such referrals of
nonpriority items to staff simply divert scarce staff resources and
undercut the local government's ability to perform.
5 Have the courage to say "no."
Once a governing board identifies core program areas
W and a few priorities, it must remain focused and help
the organization stay the course. Elected officials must have the
courage to say "no" when groups make new demands.
6 Avoid a zero-risk environment.
To overcome the resource challenges facing local
Q government, governing boards must encourage in-
novation. Examples include self-service kiosks for certain kinds
of permits, selling computer support or other services to adjacent
public agencies, or sharing public safety services with other juris-
dictions (for more on this topic, read "What You Need to Know
About Regionalizing Public Safety Responsibilities" at www.
westerncity.com).
The problem is that local governments are risk averse. In fact,
in an economic meltdown, the media, community groups and
elected officials jump on any mistake and personally criticize
committed staff. In such a hypercritical culture, most employees
will hunker down and avoid taking any calculated risks.
Innovation does not occur in a zero-risk environment. Learn-
ing from mistakes is a key element in the innovation process.
Employees must be encouraged to experiment, test ideas and fix
problems and mistakes along the way.
If governing boards do not protect creative and risk-taking
employees from abuse, no innovation will occur — regardless of
exhortations from the dais.
7 Pursue nongovernmental solutions.
Local government can no longer be the center of all
ft problem-solving. Elected leaders must put the issue
or challenge in the center and work with private, nonprofit and
other community partners to address the problem. Elected lead-
ers need to focus on their roles as conveners and facilitators and
avoid proposing new direct services.
nf ra Titioc
8 Free up funds for a few targeted
investments.
Even in severe budgetary times, a local government
must make a few strategic investments to position itself for the
future. Consequently, it must "over-cut" to enable investing in
areas such as employee development, information technology,
critical capital improvements, energy efficiencies and strategic
partnerships that address neighborhood violence or promote
economic development.
9 Provide meaning and emotional
support to staff.
* Again, elected officials cannot achieve their policy
agenda without the commitment of creative staff. To maximize
employees' effectiveness, it's important to understand what moti-
vates them. While salary is one motivator, people work for more
than just a salary — particularly in the public sector. For many
public employees, work-related rewards include the opportunity
to contribute to their community's quality of life, help others and
achieve a sense of accomplishment.
As Daniel Pink says in die book A Whole New Mind, "meaning is
the new money." Elected officials should translate their requests
to staff in terms of the meaning of the work. For example, board
members need to talk about the meaning of a new bike lane in
terms of making biking safer and promoting healthy lifestyles.
Elected leaders are key translators.
Public agencies face a "productivity paradox." At precisely the
point that local governments need giant leaps in productivity to
overcome the cuts, productivity spirals downward. Elected offi-
cials can help the organization survive difficult times by showing
concern for employees, providing encouragement and recogniz-
ing employee efforts. Simply telling employees to "suck it up"
does not help overcome the productivity paradox.
continued on page 21
Recycled Water turning waste into
The other 1%
a resource for me future
Where does the treated waste water go?
Committed to».:••'." ;;:" t;
helping California public agencies
to fulfill their mission.
How waste water becomes
recycled water
"Napa Sanitation District believes that recycling water is an environmentally responsible way to
conserve scarce water supplies in the Napa Valley. Meyers Nave's assistance in assuring compliance
with Federal and State regulatory schemes in this area has been invaluable!'
~ Jill Techel, Chair
WWW.MEYERSNAVE.COM
800.464.3559
io New Rules for Elected Officials in Times of Economic Meltdown, continued from page 15
-jt f\ Help develop tafent and rebuild
I I I organizational capacity.
JL \S 9 Without talent, the governing board cannot solve
the problems facing the local government. In times of severe
budget cuts, the local government faces a "free exiter" problem.
The "stars" or "A players" of the organization can freely exit and
get a job with better pay elsewhere. If they stay, they may look
for new opportunities as the economy improves. Employees,
especially the "A players," will stay as long as they are growing
and stretching. In fact, learning is the new social glue that holds
organizations together.
To support employee development, board members must resist
gutting talent development budgets. The good news is that talent
development programs are inexpensive. Cost-effective programs
include talent exchanges with odier agencies, leadership acade-
mies or educational webinars sponsored by a consortium of local
governments, and interim or rotational assignments.
Courageous Conversations
Certainly, following these 10 rules will not be easy for elected
officials. Adhering to the new rules requires focus, discipline
and will. Perhaps more than anything, elected leaders must
exhibit courage.
Courage has always been a key attribute for leaders. Given the
hard choices facing elected officials, courage will become a hall-
mark of effective governance. Convening stakeholders, starting
courageous conversations and engaging all groups in difficult
decisions will become the core competencies of leadership.
Elected officials are stewards of our local governments. To help
our organizations adapt to change, governing board members
must understand the nature of their environment; communi-
cate a new reality to employees, labor unions, community and
other stakeholders; and focus on new roles and behaviors. If
elected officials adhere to these new rules of governance, their
local governments can survive and even thrive in a perma-
nently disrupted world. H
JO B P O R T UNI T 1
City of Alhambra, CA
Characterized by charming, well-manicured residential neighborhoods
and a growing number of businesses, Alhambra (pop. 93,000) is a
premier family-oriented and economically prosperous community
located just east of Los Angeles in the San Gabriel Valley. An
award-winning City, Alhambra is recognized for a favorable combination of housing,
business, employment, and recreational opportunities. This full-service City has 645 FTE's
and 2010/11 operating budget of $132 million. Four outstanding career opportunities
are available with the retirement of key members of the City's Leadership Team.
Finance Director Department performs
all accounting, purchasing, cashiering, treasury
management, banking, debt administration,
payroll, billing, collections, business and
animal licensing, warehouse operations,
biennial budget and CAFR. Staff of 18 FTE's
and 2010/11 budget of $2.1 million. Filing
date is February 7, 2011.
Fire Chief Responsible for providing
fire safety, emergency services, and the
delivery of emergency medical services to
the community. Accomplished through four
engine companies, one truck, one urban
search and rescue, and two paramedic
ambulances out of four stations. Staff
of 80 FTE's and 2010/11 budget of $2.1
million. Filing date is February 7, 2011.
Please send your cover letter and resume electronically to: apply@peckhamandmckenney.com
Call (866) 912-1919 for more information or to request a detailed brochure. The brochure is
also available on our web site at www.peckhamandmckenney.com.
Development Services Director
Comprised of five divisions including
planning, building, housing, economic
development, and redevelopment. Oversees
the development and maintenance of the
City's built environment; the creation of a
vibrant and stable local business community;
and the rehabilitation and creation of
affordable housing. Staff of 13 FTE's and 4
contract employees and 2010/11 budget of .
$14.3 million. Filing date is February 14,2011.
Police Chief Two Captains oversee
the divisions of Field Services and Support
Services. Department coordinates with other
City Departments to produce outstanding
overall service to the community. Total staff
of 267 FTE's and 2010/11 budget of $21.9
million. Filing deadline is February 14,2011.
PECKHAM
MCKENNEY
www.westerncity.com
CITY OF
CARLSBAD
Major Projects
At a Glance
Project Name
Lead Department
4fe"? ^£!??J^^J^?^^^M^?£^^?^
Parks and Recreation
Description Third party assessment of existing design and operations plan of
proposed park. Results of assessment wil! identify necessary code
updates of existing plans and specifications. It will also identify
alternative design and operations scenarios that could reduce
general fund operating subsidies.
Cost Design and operations assessment; $36,000
Current projected development cost for Phase I; $40 million
Status and Timeline Findings of design and operations assessment to be presented at
the March 15, 2011 City Council Workshop
Project Name
Lead Department
Description
Cost
Status and Timeline
Golf Course Renovations
Parks and Recreation
Identification of possible adjustments or renovations to The
Crossings Golf Course. The renovations would be designed to make
the course less difficult to play in order to increase the number of
rounds played. Additional renovations are being explored to create
a consistent food and beverage area for golfers that would not be
affected by banquets and special events.
To Be Determined
Findings and recommendations expected April 2011
Lead Department
^pj^cjomtnendgtions_
Community & Economic Development (TRAN, P&R)
Description To collaboratively explore ways to physically and economically
improve car Country Carlsbad and generally to improve relations
between the City and the car dealers. The four areas of focus
identified through the collaboration process include: traffic &
safety; signage; general appearance; specific plan updates.
Cost
Status and Timeline
Summary Recommendations Report work being completed by city
staff. Facilitator contract for collaboration meetings completed.
Future costs dependent upon CC direction on Summary
Recommendations Report.
Series of four collaboration meetings between the Car Country task
force and city staff completed. Currently preparing Summary
thRecommendations Report for presentation in 4 Quarter 2010/11.
CITY OF
CARLSBAD
Major Projects
At a Glance
Project Name
Lead Department
Description
Cost
Status and Timeline
Project Name
Lead Department
Description
Cost
Status and Timeline
Oak Yard Vision/Re-Purpose Strategy
Housing and Neighborhood Services
Develop and prepare a phased strategy for the development of the
Oak Street Yard into a Cultural Arts Center/Community Activity
Center.
No funding appropriated for project to date. Stakeholders to be
consulted to develop an estimate of costs for a phased approach to
redevelopment of the site.
Initial research and preliminary plan prepared to implement a
phased strategy for the development of the Oak Yard into a Cultural
Arts Center/Community Activity Center. Next steps include
interviews with stakeholders to discuss and refine or redefine the
phased strategy for redevelopment of the Oak Yard, and to prepare
a business development strategy to enhance arts, culture and
entertainment activities within the Village Area. Anticipated
completion date for draft redevelopment strategy: June 30, 2011
State Parks Land Exchange
City Manager
Development ancl Execution of a Land Exchange Agreement with
State Parks for property along Carlsbad Boulevard, south of Cannon
Road (Manzano Drive).
Costs associated with the Land Exchange are part of the Carlsbad
Boulevard Realignment Project. Approximately $3 million has been
set-aside to date in the CIP from Gas Tax funds.
An MOD between State Parks and the City has been drafted and is
currently being reviewed by attorneys' for the State. The State has
indicated that they may have the document executed as early as
the end of February or 1st part of March 2011. Staff is currently
working on a project timeline that will include preliminary design
and environmental reviews that will be necessary to complete the
Land and Water Conservation Fund conversion requirements and
the Exchange Agreement.
CITY OF
CARLSBAD
Major Projects
At a Glance
Lead Department
Carlsbad Boulevard Realignment
Transportation Department
Description Prepare preliminary design and environmental documents to
facilitate land exchange with State Parks and future realignment of
Carlsbad Blvd.
Cost Approximately $3 million has been set aside to date in the CIP from
Gas Tax funds for preliminary design, environmental documents,
and appraisal efforts. Preliminary road realignment costs are $50
million
Status and Timeline City has received statement of qualifications from consultants,
professional services contracts for Council consideration 4th quarter
of FY 10-11, schedule will be driven by environmental review
process, estimate 1 to 3 years to complete 30% design to facilitate
land exchange.
Project Name
Lead Department
Description
Cost
Status and Timeline
Traffic Management System
Transportation Department
Interconnection of City traffic signals into centralized control center
and signal timing optimization. Installation phasing to meet CIP
budget.
$912,000 allocated over four years in CIP. Estimated M&O increase
of $50,000/yr.
Pilot program complete, finalizing bid documents for FY 10-11
installation, FY 10-11 focused on PAR & ECR.
Project Name
Lead Department
Description
Cost
Status and Timeline
La Costa Avenue Traffic Calming
Transportation Department
Prepare traffic calming improvement recommendations to reduce
speeds and improve the quality of life on La Costa Ave. between El
Camino Real & Rancho Santa Fe.
Cost estimates range $1 - $3 million depending on type of
improvements. Current CIP appropriations $ 1,140,000 for 6 traffic
signals, traffic calming improvements will reduce or eliminate
number of traffic signals.
Installing interim safety improvements, traffic calming process and
strategy options for Council consideration 4th quarter FY 10-11
CITY OF
CARLSBAD
Major Projects
At a Glance
Project Name
Lead Department
Description
Cost
Status and Timeline
Recreational Vehicle Parking
Transportation Department
Address concerns with beach RV parking and citywide RV nuisance
parking.
Beach RV parking restriction - implementation cost minimal.
Citywide parking restriction - sign installation to be determined
once number of signs estimated.
Ordinance regulating RV beach parking for Council consideration
March 2011, options for regulating citywide RV parking for Council
consideration March 2011.
CITy OF Projects and Programs
^CARLSBAD for Discussion
Getting Started
Economic Development
Alga Norte Community Park
Golf course renovations
Car Country Working Group Recommendations
Oak Yard reuse plan
Manzano Land Swap with the State and Carlsbad Blvd. Realignment
Traffic Management System
Traffic calming on La Costa Avenue
Recreational Vehicle Parking in the City
Potential New
City Owned Real Estate Master Plan
Barrio Enhancement Plan
Village Main Street Program
Update to Sign Ordinance Policy
Short Term Vacation Rental Policy
Neighborhood Outreach Program for Council
Others???
<jj^ cur OF Projects and Programs
& CARLSBAD Underway
Authorized & Underway
Aqua Hedionda dredge project
Automated Meter Reading
Citizen Relationship Management Program
• Corporate Yard Relocation
• Desalinization Plant Review
• Development review process recommendations
• Envision Carlsbad - General plan update
• Fire Station 3 Relocation
• Green Building Codes
• Human Resources Management System
• Hydro electric project
• Joint First Responders Training Facility construction & operations
• Labor negotiations
• Lake Calavera Master Plan implementation
• Landscape Improvements to Pine Park (Madison Property)
• Leo Carrillo Barn Restoration
• Managed Service Delivery
• New Restrooms at Pine Park
• Power Plant, CEC and emergency ordinance
• Prop D Implementation
• Solid waste strategy and contracts
• Vista-Carlsbad Interceptor
• Water and sewer master plans
• Water Recycling - Next Phase
• Westfield lease and project review
HowesWeiler&Associates
LAND USE PLANNING AND CONSULTATION
1. Look at revising the existing PM 2'one to allow for a wider variety of uses.
2. The City should look for realistic, feasible solutions rather than obstacles or solutions
that are impossible to implement, especially for small businesses attempting to locate
in Carlsbad.
3. Delegate more decision making authority to the Planning Director. This could greatly
speed up the processing of smaller projects that currently have to go to a Planning
Commission hearing under the current ordinances requirements, such as CUPs,
CDPs, etc. The City has a good staff whose judgment should be trusted. Project
noticing should be conducted similar to a project requiring approval at a public
hearing, however, if no comments are received from the public then the Planning
Director could approve the project. If an adjacent property owner has a concern with
a project approval by the Planning Director, they have the ability to appeal to the
Planning Commission and City Council.
4. Encourage the staff to be open to new ideas and concepts. Just because it has never
been done before in Carlsbad, does not mean it is not a good proposal or would
adversely impact the City.
Tel. 760.929.2288 Fax. 760.929.2287 Email, info@hwplanning.com 5927 Balfour Court, Suite 202, Carlsbad, CA 92008