HomeMy WebLinkAbout1995-04-19; Library Board of Trustees; MinutesMINUTES
MEETING OF
TIME OF MEETING: 3:OO p.m.
DATE OF MEETING:
PLACE OF MEETING:
LIBRARY BOARD OF TRUSTEES
April 19, 1995
La Costa Branch Library
CALL TO ORDER:
President Woodward called the Meeting to order at 3:OO p.m.
ROLL CALL:
Present: Library Board Trustees Woodward, LHeureux and Moss. Board Trustee Curtin arrived at
3:07 p.m.
Absent: Library Board Trustee McCann.
Also Present: Cliff Lange, Library Director
Geoff Armour, Assistant Library Director
Carolyn Ayars, Friends of the Library
Elissa Maas, EMRG Consulting Group
APPROVAL OF MINUTES:
On motion by Library Board Trustee Moss, the Minutes of the Regular Meeting held March 15, 1995, were
approved as presented.
AYES: Woodward, L'Heureux and Moss
MONTHLY LIBRARY DIVISION HEADS REPORTS
President Woodward referred to the reports contained in the packet, and asked for comments or
questions.
Dr. Lange stated that the Literacy Potluck dinner will be held this Saturday night at 6:W p.m., at the
Harding Community Center.
Board Trustee L'Heureux stated that the Adult Learning program always delights her.
Board Trustee Moss stated that she is impressed with the amount of their own time staff members spend
going out and speaking to the public.
LIBRARY BOARD COMMENTS'
Board Trustee L'Heureux announced that the Arts Associates will have their Art Cart at the atrium in the
Library on May 1 from 1 :00 p.m. to 3:OO p.m. This is a specialty gift shop on wheels that will ultimately
support the gallery in the new library.
April 19, 1995 LIBRARY BOARD Page 2
LIBRARY BOARD COMMENTS (Continued)
Board Trustee Moss stated that she is writing a letter to the Mayor with reference to the grant funding, 8s
she was disappointed that the decisions of the Committee were overridden by the Mayor and City Council
after that Committee spent considerable time studying and listening to presentations. She said that for
the Mayor to come up with additional funding for two organizations was notfair to the others who did not
get funding. Ms. Moss said that as a representative from the Library Board, she disagreed with this stand
and wanted to inform the Board that she was writing a letter stating her opinion.
PROPOSED 1995-96 LIBRARY BUDGET
Dr. Lange stated that the budget as contained in the packet is not an increase over the previous years and
is actually slightly less than last year, without cutting hours or any major services that impact the public.
Or. Lange answered questions of the Board Members regarding this budget.
LIBRARY PRIORITIZED FUNCTIONS AND SERVICES
Or. Lange stated that the prioritized list is a refined version of the list presented to the Board last month.
He said there was a short time frame for submitting this list to the Finance Department, and it is possible
that the hategic pannin&will change this list.
The Branch Library Presentation Item was moved to the end of the Agenda.
:cur(r~~Ltt
LIBRARY STRATEGIC PIAN ..
Uissa Maas, Consultant, EMRG Consulting Group, explained their process of asking questions to formulate
a plan and time line. She said they look at the kind of impact the libraries want to make on the community
they serve. After all the information has been gathered, there will be a written document with a list of the
areas for change.
Ms. Maas then went through the questions contained on the Carlsbad City Library Board Discussion
Questions, as follows:
What do vou feel are the most important services the librarv provides?
Check out books, if theresometimes they are not.
Reserve books.
Work with reference.
Take reference study class.
Hunt things on the index.
Computer use.
Magazines and ne-papers.
Find the right college reference book.
Story hours -- all children programs.
Used to be the social center. (Now the Mall is the social center)
Intellectual center.
Political center.
"Movers and shakers' of the community were there.
Only large building in town.
Place to pick up information/brochures/information/book, or whatever.
Place to come (for newcomer to community) to get information about the community.
Place to study.
April 19, 1995 LIBRARY BOARD OF TRUSTEES Page 3
The most important services the libraw Provides. (Continued)
Useful collections.
Genealogy
Videos for entertainment.
Music.
There used to be an art rental area.
Learning different types of books.
Meeting place.
Form closer relationship with people of the community.
Board Members discussed having study centers at the libraries and feel the teenagers need a place to
study.
Where else do you aet the information and services arovided bv the librarv?
Their own libraries.
Reader's Digest.
Main Street.
Purchase books.
Video stores.
Who do vou feel the librarv is here to serve?
Everyone.
People who value its services.
Geography of Carlsbad makes outreach difficult.
Non-residents get services at the Carlsbad libraries.
Business community. (Not as much as they should)
How do vou think the librarv helps people?
Helps learn about the rest of the world.
Helps learn about their community.
Helps them learn to read.
Helps them to get jobs.
Entertainment.
Saves money.
Helps financial rating of City.
Helps how people rate the City.
Library is a center.
Helps people learn about fund-raising.
Helps people get to know other people.
Library is a safe place.
At the Centro, helps people with the programs there.
Learn new skills.
April 19,1995 LIBRARY BOARD OF TRUSTEES Page 4
What are some of the areatest challenqes facing the library?
Financial.
Disseminating information, teaching people to use the equipment and feel comfortable.
Teaching people to use computers and computer material in the library.
The new library location to serve all of Carlsbad - challenge to sell themselves to the people (the north
and south split in the City).
Marketing to community.
Technology and welcoming environment in the library.
Will technology at some future time replace libraries?
Carlsbad community.
Large senior population.
Formerly bedroom community.
Tourism will increase.
Computer technology companies.
Barrio.
If vou could chanqe one thinq about the librarv, what would it be?
Build the new library.
Open more hours to sewe the people--and include Sunday hours. - ..
More parking lots.
More copies of new books available sooner.
Study rooms.
Meeting room.
Increase staff and bring back sofas (or comfortable seating).
What makes YOU proud of the Carlsbad City Librarv?
Staff and what they put together for the people.
Top live in utilization in the State.
Ability to get what you need and be part of the community.
Very good leaders.
Ms. Maas stated that all of this information will be put together to determine a sense of direction.
DIRECTOR'S REPORT:
Dr. Lange reported there will be a program at the Mira Mesa Branch Library on Friday, April 28, from 4:OO
to 6:OO p.m., "Libraries Change Lives". President Woodward stated he would attend and Board Trustee
Curtin will let Dr. Lange know Mether he can attend.
Dr. Lange stated he will be in Sacramento on May 2 for the Legislative Day. He announced the
Foundation Workshop next Tuesday, at 7:30 a.m.. On Wednesday, May 17, the Chamber of Commerce
will hold its annual trade show from 330 to 7:30 at the Airport. The Friends of the Library will have a booth
there and also the Library.
Dr. Lange stated that May 17 is the date for the Board Meeting, and with the approval of the Board, the
Meeting will be held May 24.
April 19,1995 LIBRARY BOARD OF TRUSTEES Page 5
FRIENDS OF THE LIBRARY:
Carolyn Ayars reported there will be another book sale May 20.
GENEALOGICAL SOCIEM:
No report.
SERRA ADVISORY BOARD:
President Woodward reported the Board is proposing to use $2,000 to $2,500 to spread out to help the
Serra Library System.
PUBLIC COMMENT:
None.
ADJOURNMENT:
By proper motion, the Regular Meeting of April 19,1995, was adjourned at 512 p.m., to be given a Library
tour by Chris Holt. . ..
Respectfully submitted, k&/$$J
Harriet! Babbitt
Minutes Clerk
ADULT LEARNING PROGRAM
Monthly Report
March 1995
1. Learner Orientations
The first four Learner Orientations were conducted during March. Teams of
experienced learners in the program led group orientation sessions for adults interested
in entering the program. Such topics as time commitment, setting goals, and
perseverance were discussed, and new learners were given tours of the Adult Learning
Program and the Main Library. All new learners entering the program in the future will
attend an orientation session before being interviewed and matched with a tutor.
2.
On March 17 and March 31, discussions focused on 1) identifylng key instructional
elements needed by adult learners, 2) restructuring of tutoring to concentrate on the key
elements, 3) development of a Tutor Orientation, and 4) restructuring of tutor training
and increasing the number of trainers.
During the month, several aspects of the Strategic Plan were already being
implemented, including the Learner Orientations, timely assessment and matching of new
learners, and facilitation of some learners studying more than twice a week with a tutor.
Additionally, the ratio of learners to tutors has been increased, with more tutors now
tutoring more than one learner, each at a separate time.
Strategic Planning for Adult Learniw Program
3. Small Group Learning
Planning for two small group learning situations was begun during March, one to be held
on Wednesday evenings and one on Saturdays. Both groups will be integrating a variety
of literacy skills, with the goal of producing the next issue of Pen to Pauer, the program’s
joumal of learner writings. Each group will be facilitated by 2 experienced tutors.
- 4. Workstations
Final specifications were developed with Chuck Walden of Utilities and Maintenance,
the staff of Office Pavilion, and Adult Learning Program staff, tutors, and learners for
workstations which will go into the computer lab and one classroom.
- 5. OPACS
Options for installing OPACS at the Adult Learning Program and Centro de
Informacib were explored and cost estimates received.
6. Peeasus West
The Coordinator interviewed 4 adult learners at Pegasus West, a day treatment facility in
Oceanside for chronically mentally ill adults. Options for providing literacy services for
these adults, some of whom live in Carlsbad, at the Pegasus West site, with other
Pegasus clients as tutors, are being discussed.
CHTLDREN'S VTVZSTON
MONTHLY STATEXIENJ
MARCH I995
Thetre wme hevu highLigb 06 AYLL~ event: and much wa leatuzed by coo&ckna;ting
huch a phogm.
comment on the evem they ,mu.
Utitk my hitadd, and uliee have a ~ind 4eport/i: wkich W be hepanate @om tkin tepokt.
7 ULiee be AaLLing a aunvey to tuhm aking them io heviw and
Aha, 7 ULiee be hevieuting OWL godb and objectivu
The Intenact Club &torn Cahenbad High School made a mahvdow dondon 06 toya to the
Ckiedhe~'~ UivAiovu 06 MA, Centrro and Bunch.
wkiee pahentb choohe boob dot the t'pnihj.
Thue toya keep ckiedhen happy
COLLECTION DEVELOPMENT AND ACQUISITIONS
STATISTICS REPORT
March 1995
Current Month Fiscal
Items Received B&T Direct PMSC Total to Date Year ......................................
-------------- ................................................
Books - Adult
Main 308 194 502 4 I 543 Branch 159 19 178 1 , 040 Centro 0 7 7 205 subtotal 467 220 687 5,788
Books - Children
Main 210 28 Branch 40 0
Centro 0 29 subtotal 250 57
238 1 I 691
40 519
29 140
307 2,350
Audio - Adult 110 44 154 1,198
Audio - Children 4 15 19 433
Video 32 26 35 93 1,124
Total Received 863 362 35 1 , 260 10 I 866
B IS T = Baker IS Taylor
PMSC = Professional Media Services Corporation
Genealogy - Local. History Statistics FY 1994 - 1995 March 1995
HOLDINGS :
Ti tlss
Volumes
Current Total Total. Total Month Additions Holdings Holdings Additions Current FY Last FY
114 1,885 32 I 659 30 , 774
238 2,501 41,916 39,415
Description of holdings: Titles Volumes Cataloged in INLEX
Books 9 I347 11 I 857 Non-Circ. 15 I 3.82
BOOkS - GEN-CIRC 822 Circ. 822
Books - Microform 17,118 18 I 590 Microf om 14 I 853
Periodicals - Bound 453 3,199 Total 30 I 957
Periodicals - Microform 159 1,810
Maps 179 183
Microfilm (census, etc. 1 5,384 5 I 409
CD-ROMs 19 46
Microforms added this month:
Film
Fiche
CALENDm YEAR GQALS: This month Total calendar year Volunteer hours 36 108
Attendance 181 647
NSDCGS book/equipnt expenditures $5 , 060.30
Programs held 4 12
$9 , 530.85
ACTIVITY: This This +, - Total Total Month Month This FY Last EY Last EY Reference questions 1, S26 1,427 + 99 11,663 14,607
Daily average 56 53 +3 52 49
11,231 Researchers registered 1,105 1,346 - 41 8 , 763
Daily average 41 42 -1 39 38
Circulating checkout 231 2 59 - 28 1,517 2,010
Daily average 9 10 -1 7 7
City This This county This Thcs sts- * ' . .This
Carlsbad 194 256L Am= da 2 6 Alaska 1
Month FY mth FY * - MQilth
-- 6
1 1
Fallbrook 31233Biverside 33 258 flew York 2
Oceanside ~~~ '0 9 48Oreaon2
S.D. City etc. 183 _1481 ,--Texas2
San Marcos 79432 -- -- -- 1
Del Mar area 15 85 prn 1 1 Arizona
East S.D. area 23 a 7 125 Colorado 3
Encinitas area 57 394 1 7
Escondido area 66 530 Oranae 81 722 Jew Mexico
..
Washinuton 3 -- 126 819 -- Vista -- - -- -- -- -- - other
I
This
FY
1
23
33 7 2 6 12 10 9
1'
24 -
LA COSTA BRANCH LIBRARY
Monthly Report
March 1995
CIRCULATION
Branch circulation totaled 23,952 for March. This total included
9,253 children's items, 12,015 adult items and 2,684 video tapes. Daily circulation was 887 items and hourly, 83. This is a .5% drop in the total circulation from March of 1994, an improvement from the 5% decrease of February's statistics. .
USERS
This month's total user count increased 5% over March of 1994. The total number of users was 20,746, averaging 72 an hour and
768 each day. There was a 2% decrease in the statistics of February 1994 to 1995.
CHILDREN'S
The children's area was kept lively this month with preschool storyhours and 10 class visits. Pat Burnini, Children's Coordinator conducted 3 bilingual class visit/storyhours for 52 local head start students. Each Thursday afternoon the Book Buddies program drew small groups of children to listen to volunteers read and tell stories.
A special Multi-cultural program arranged by John Quarterone was performed on Saturday, March 25. The Chinese Red Lion Dance directed by A1 Wong attracted a small audience in front of the library and coffee house.
HAINTWANCE
After a prolonged wait, Utility Maintenance crews arrived with a punch list to "fix things up a bit". Their efforts have repaired ceiling tiles that had been stained from recent rains, doors that needed adjusting, walls that needed touch-ups, end panels that needed tightening, etc. etc. The result is improved safety and appearance for public as well as staff.
STAFF
Four individuals requested interviews for employment eventhough no openings were available. There is a potential in the near
future for both a clerical and a page opening to occur. One candidate could easily be chosen from this field of four.
I
> (v
n Lu
a
Q 6 m cn I
0
FY
94-95
'n,',,a Graphics
PARTNERSHIPS FOR CHANGE/CENTRO DE INFORMACION
Monthly Report
March - 1995
1.- Centro de Infomcih Newsletter. Over 1400 copies of the March and April Centro
de Informaci6n Newsletter in English and Spanish were distributed in the community
during the last week of March.
2.- AddtPr07 * E. On March 8, an adult educational presentation was held at the
Centro. The topic was Positive Parenting - Domestic Violence. This presentation was
conducted by Ms. Gloria Fedenco, a family counselor, from San Diego Counseling Service.
On March 9, the Head Start program held its monthly parents meeting. The Festejando
a las Madrecitas (Mother's Day) Committee met on March 20. The Spanish Literacy
Tutoring met eight times this month.
3.- children's Pro- - E. In conjunction with the Children's Department at the Main
Library, the Centro de Informaci6n celebrated Multicultural Month with a special program.
On March 14, Hipama, a group of dancers from Solana Beach, came and performed in the
cafeteria area at Pine School. This group of children danced Mexican folklore music and
wore typical dresses. On March 16, the "C" Platoon of the Carlsbad Fire Department came
to Thursday afternoon bilingual storyhour and presented the Bum Institute Puppet Show. The Sewing Club met four times this month. The "Taller de Arte" (Art workshop) met two
times this month. The bilingual storyhours have been continuing on Wednesdays and
Thursdays.
4.- State Consultant Interview. On March 20, Pat Turin, consultant to the California State
Library, interviewed Assistant Library Director Geoff Armour, Partnerships for Change
Coordinator Lynda Jones and Centro Supervisor Lizeth Simonson. The purpose of the
interviews was to gather information for the development of handbooks for libraries which
want to improve their services using the Partnerships for Change philosophy.
5.- President's Youth Service Award. During this month, Miguel Ibarra, a volunteer at the
Centro, was selected as the Library's nominee for the President's Youth Service Award. The
President's Youth Service awards were created to recognize and encourage youth in
voluntary community services. The award ceremony Will be on April 25, at California State
University, San Marcos.
6.- Interview Board. On March 28, Centro Supervisor Lizeth Simonson served as a.
member of the interview board for the new position of Bilingual Library Associate at the
City of Chula Vista. This position requires the abilities to interact and provide information
to new users, Spanish-speaking patrons and regular patrons. This is the first person that
library patrons will encounter when they enter the new South Chula Vista Library.
SpanisWEnglish bilingual skill were mandatory for this position.
REFERENCE ACTIVITIES FOR MARCH 7 995
2eference ques:ic~ns tctaled 3353 during the nont:: 07 March.
ar; increase of 1 10 we: last year. Reserves totaled i 828,
a:: increase of 104 over last year. On1 ine Searches totaled 42,
an increase of 3 over last year. Interlibrary Loans totaled 185
;terns received and 95 items were sent to other libraries.
Stirins the month of March. there were 2 Reference Skill Classes
a~c: 2 Jo5 and Career Search Classes. There was 1 booktalk presented
by Penny Thompson at Las Villas de Carlsbad on March IO.
3r; Ma-% 2. there wes ^a Reference Materials Seiection CcImmittee Meeting:
$329 wzs s2e;l: or: Neb Ma:e:;als and $732 was spent on Updates. :9anks to the
3- "="e- *.. cs :I 3: tne =';o?E oc :3e Lib:?-),.
turai 9iivrsi:y Wcrkshc; or War:? !?
c LiSrary for a newspaper rnc'exer's
Technical Services Report
March 1995
In March, Technical Sarvices staff added 1,434 books and 304 audiovisual items to the library's collection. A total of 955 books and 362 -\-TI items were withdrawn from the csllection.
There has been an increase in the last few months in the number of items sent to storage. Although this is a number we don't usually report, moving materials to stzrage does involve work on
the part of the Technical Services staff, since the catalog must be altered to show the new location and status fcr every piece.
In December, the library had 7,020 itzms in storage; by the end of March, we had 11,157, an increase of 59%. In Ylarch, staff transferred 1,079 items, mostly from tne main library.
Usage of the dial-access catalog rcse last month from the prior
month. Datrons callztd in 167 clmes in March, 3'37 in February.
Main Street usage rcse slightly, from 198 to 227.
Planning for Internet access continues to occupy staff. the month, Chris Pickavet attended an excellent presentation on Internet access for local government. Speakers who had already implemented the Internet were able to give us insights on how
much time it actually takes to maintain city documents on-line, provide links to other city-provided information, supervise accounts, and so forth, as well as highlight some of the federal and state information that is available. Gordon Peterson, from
the city's Information Systems department, also attended. Chris and Cliff also attended a meeting on a grant application in which the Serra Cooperative Library System, to which the library belongs, is a partner. If this grant is successful, it will help defray the hardware, software, and telecommunications costs involved in making the library catalogs of the public libraries in San Diego and Imperial counties available to patrons at any of the libraries through the Internet. Unfortunately, we will not know if the grant has been approved until September.
Early in
0
Personnel
Maintenance/Operation
Capital Outlay
DEPARTMENT:
LIBRARY
1,949,300 1,911,500 1,923,500
487,900 479,450 501,250
CITY OF CARLSBAD
1905-96 BUDGET
DEPARTMENT SUMMARY
ACCOUNT NOS.
401 0 - 4070
1993-94 1994-95 1994-95 1995-96
BUDGET CURRENT EST1 MATE REQUEST
Grand Total
~~~ I 2,437,200 2,390,950 2,424,750
Full Time Positions I 1 26.75 I 26.75 I 26.50
Hourfy/FTE Positions I I 33.92 I 33.64 I 34.03
WORK PROGRAM:
The Carlsbad City library provides educational, informational, and recreational services for ail community
residents; provides both print and non-print resources that respond to the interests and needs of a diverse
population; provides convenient access and adequate space for users and resources: and promotes a
broad awareness of the library and its services. The library contributes to the enrichment of Carlsbad’s
citizens by supporting lifelong learning and the pursuit of knowledge.
NOTE: The budget figures above are for General Fund only. In addition, the following grant and revenue
funds are part of the overall budget:
AUDIOVISUAL INSURANCE - $145,000
PUBLIC LIBRARY FUND - $33,000
CLSA REVENUES - $260,200
SIGNIFICANT CHANGES:
The Centro program, which reaches out to Hispanic families in Carlsbad’s downtown neighborhood, is being
fully incorporated into the library budget after five years of federal grant funding.
The use of state grants is consistent with projected revenues and unappropriated balances available.
1%’
I
Grand Total
Full Time Positions
Hour!y/FTE Positions
FUND: ml
Lt4 8,Wo 496~~0 973, !a0
y. Y Y
3 ,Y9 a 099 2 .‘is
CITY OF CARLS8AO
1995-96 BUDGET
PROGRAM SUMMARY
1995-96 1993-94 1994-9s 1994-95
BUDGET CURRENT ESTIMATE REQUEST
310,c905 30<, 4u’J 307, OCC Personnel
3- PROGRAM: ADMINISTRATION
FUND: GENERAL
MAINTENANCE OPE
GRAND TON
2 6 6
- 275 275
WORK PROGRAM:
Provide leadership for the library and its ten divisions: plan for the growth d resources and facilities; manage all budgel
and fiscal matters; and coordinates relaims with local and State government the Ubrafy Board, the Friends of the
Library, and the Sera Caoperative Library System.
PROGRAM ACTIVITIES: PERFORM AN CE 0 B 3 ECflVES:
Budoet Preoarsllon and Fund Accoumlnq: Prepale
depanment budget; process invaces, wanants and
requisdions; mondor expenditures: maintain fiscal
records
Stratealc Plannlng: Develop Long-range plans for new
to meef current and Mure needs.
Communttv Rclatlons: Manage programs, exhibas,
graphic ans. and all external public relatrons.
1. Refine automated fund accounting and OCKXder
2 Monitor and distribute up-1edate acfount balances
IflformalKXl.
to all dnrlsrons.
GMpfetC f4 92i- F?* 1. Bsrslsp Strategic Pbn for the library tor-
and expanaed library services. resources, and facilities 7.
1. Work closely with K)cal media to promote the library.
2 Sponsor at least one aduit program and two enhibrts
3. Produce flyers, newslenen, and other graphics for
4. In cooperarion with the Friends d the Ubmy,
per moan.
the library and other City departments.
ut least S0,oOO through book sales.
Repons and Grants: Handle grants and reports a!
Local and State levels. 1. Prepare detailed monthty statistics on library use.
2 Write annual reports tor State and Local us8.
3. Manage grants supporred ,by State and Federal
funding.
Internal Msnaoement:
library's dNiSiOnS and for the Cuitural Am Mice.
Provide leadership for the 1. Supervise the library's ten divisions.
2 Manage use d faciiities and rexXrrcoS.
3. Develop policies and procedures for all library
operations.
SIGNIFICANT CHANGES:
One Management Anatyyd and one Graphic Mist remain unfunded in this budget. -- a fl&dFht~ IVd u~?A+ QW?UT&~~ kZ$~tr'rcmT
7,'.
CIP/ OF CARLS6AO
1995-96 BUOGET
PROGRAM SUMMARY
FUND: 001
?
/ ./
2 PmnModilications:
SIGN I FICANT CHANGES:
87
FUND: 001
Personnel I
Marntenance/Ooeration I
Capital Outlay !
Grand Total !
Full Time Positions
Hourty/FE Positions
CITY OF CARLSBAO
1995-96 BUDGET
PROGRAM SUMMARY
a3g.cioc I a3v700j a35,000
IG&%?O I IO&WO : 13, qco!
0 0 GI 3357q 3Y81'160 I
31 3
/
L
3 95,0cd
3
3, Y 7.75 J
1993-94
BUDGET
1994-95
CURRENT
1994-95 1995-96
EST1 MATE REO UEST
PROGRAM: REFERENCE SERVICES
FUND: GENERAL DEPARTMENT: U BRARY
I 1 1991-92
ACTUY
PEFiSONNEi
CAPTAL OWY
I
0 0 - I
WORK PROGRAM:
The Reference Oivisicn assists tne public wdh information needs; provides instruction in the use af rOSOurc8t; Md
perlorms specialized research sewitxs for local bwmess, government and the public.
PROGRAM ACTlVlTl ES:
General Reference Servlces: Respond to in-person
and telephoned reference quesrons; place holds on
books, audio and video matenals; provide library
instruction classes and tours; select new and replaw-
mem materials: give beck talks for communrty groups.
lmerllbraw Loan: Send to and reCewe from other
libraries requests for books, rnlcrofilm, and photo-
copies
Perlodlcala: Manage a collectm olHmagazines
and)iphewspapers. and related hackfiles.
Onllnc ScrvlccJ: -. PravldepubliciMtnrctiorr In tho use of seif-service computer data bases. continua to
index the culsbad JaumlSun us~g computer mft- ware
503
i?5
4
A-N9 6M&-cr77,tm/
SIGNIFICANT CHANGES:
WORKLOAD MEASURES:
1990-91 1991-92 1992-93 vlr3-99 -
1. Reference Qussfions:
64,m 68,083 75,345 74, sry
1. Intertibray Loans:
1,756 1,498 1,120 I, us7
1. Periodical Requests:
48,852 60,733 74,964 7qpz
1. Online Smcfms rQB:
99 2% 3 75 189
PERFORMANCE OW ECTIVE:
@" 3 on e dw eu 1, e 'r I t
88
_.
4
P 1
f
c
I
1
I
I
1
I
I
I
-
CrrY OF CARLSBAD
1995-96 BUDGET
PROGRAM SUMMARY
Personnel 9 78,060.00 $ 78,700.00
Mamtenance/Operation I,050.00 1,~OO.OO
Capital Outlay 1 ,POO.OO 0
5 78,?00.00 $ 78,300.00
1 ,300.00 1,400.~0
0 0
WORK PROGRAM:
Grand Total 79,600.00 79 ~00.~0
The GenealogyAocal History Divsion provides HOrmrnion mNIcI), lnsWamd ' assbkum, urd mrch 8afviws to
the public The Dwtsron Head manages the &rectron, dassrr~ig urd -ion d I cdlaction d 42,
It ts a Collection of excellence ma! dm researchers from d OVII Sarthem CaWomia LzP-
79,700.~0
PROGRAM ACTIVITIES:
Full Time Posrtions
HourtyRE Posdiont
General Reference Servlcca: Respond to in-person
and telephone reteronce nqm; provide libruy hstruciion and tours; gwe mlks to visiting Southern
California groups
1 1 1 - 95 .95 1 .95
Coordlnstlon wtth NSDCGS: The Notth San D@go
Coumy Genealogical S Iaed as I lurppon
group for tnis This division will
acquisaon of materials. program planning, and truning of researchers
s I G N I FICANT CHANGES:
PERFORMANCE OBJECTIVES:
1. ~ister10.o0O~~
2 PIoEQSs 14,000 inquiries.
3. Pbn and hdd uierua!iuns tor visiting groups.
FUND: 001
Personnel JlJ 980
Maintenance/Operatlon I 0
Capltal Outlay 0
CIN OF CARLSBAO
1995-96 BUDGET
PROGRAM SUMMARY
C;r7,9uo 52) /bo
0 6,700
0 I
Grand Total
Full Time Positions
I a7,(/00 JZ 4UO 1 5$,000
Hour!y/FTE Positions 0 1 0.76
PROGRAM: CENTRO DE INFORMAC16N
FUND: GENERAL
DEPARTMENT: LIBRARY / /
1993-94
BUDGET
I f 1
/ l.c os >I "0 I t 0
ACCT NO. 001424
27,400 3' .75
WORK PROGRAM:
The Centro de lnformacidn meets the information needs d Spanish-speaking adults and children, especially in Barrio
Cartsbad. Bilingual staff introduce neighbomood residents to library Secvices,. which indude print and nokpnnt
Spanish-language and bilingual materials, educational programming for adults and children. and information and refenal
Sewices. The Centro de Inforrnaci6n staff are activefy invoked in the communrty and work in partnership wRh schools
and other communny agencies to enable Spanish-speaken to become active and SucCeSsful partrcipants in this Society.
PROGRAM ACTIVITIES: WORKLOAD MEASURES:
1990-91 1991-92. 1992-93 - 43 -49 Outreach: The Centro de lnformaci6n is an active 1. Individual Patron VSitS: - 5,170 10,138 17, 76/ panner in comrnuntty activities and offen a welcoming
and CuRuraIty sensitive environment that enables
Spanish-speaking residents to make us8 of public
library services.
Proarammlnq: The Centro de lnfwmacidn responds 1. Program Anendance:
to cornrnunrty information and educational needs by
providing a variety d adult and children's programs
and providing a srte for neighborhood group mmings.
- 1,400 2- 4/ /q57
8 months only: Nav. 1991 -June 1992
90
FUND: OO/
Personnel
Maintenance/Operation
Capital Outlay
Grand Total
CIN OF CARLSBAD
PROGRAM SUMMARY
1995-96 BUDGET
/&Sd5d0 /6% 600 /63, 700
39, Jc 9 32,3co 33,306 - c c
I (i?, god 146, 400 /y6,s00
PROGRAM: & L J&2W'j ACCOUNT NOS. 9030
Full Time Positions 2
Houriy/FfE Positions 3r49
a a_
3.7 8 356
3.f *I
-a
3
3
1
1
PROGRAM: CHILDREN 'S SERVICES FUND: GENERAL DEPARTMENT: LIBRARY ACCT NO. 0014030 -
MAINTENANCE OPERATION
WORK PROGRAM:
The Children's Library seives children from preschool through Junior High and introduces ywng people to the wonders
of reading The Owision provides library skills classeJ, group tours. reading incentive prognmS, and aUWilieS thad
educate or encourage crearvrty me Division also assists teachers and aduR audents in education, child development
and CtillOren's lflerature
PROGRAM ACTIVITIES: WORKLOAD MEASURES:
1990-91 1991-92 1992-93 1943 -'Sv> ---
General Reference Sewlces: Respond to in-penon 1. Reference Questions: and telepnme questions, provide reader's amsory,
library sk111s nstru,?ion. group tours, and class VISRS.
Collectlon Development: Selea new materials, both 1. Children's Circulation:
print ana non-print, and provide collection maintenance
and stack organuation. There has been an increas-
ingly heavy demana on the colleaion due to limited
hours and c13sures at other libraries.
190.791 200,685 230,034
Prowrm Acttvttlea: Includes Summer Reading Club,
special holiday and seasonal events. annual shoR story contest. soelling bee. pet show. and cuttural ennch-
ment programs. Introduces children to lieraure and
. . encouraoes creamy Cooperatwe programs wnh the
Centro provide rnuLcuRural exprlences.
1. Program Attendance:
10,134. 7,638. 7,511 8,745
Programs now held In library where space limits
IpIendMcB. Regaration now required.
PERFORMANCE OBJECTIVES:
1. Vslr,Carlsbad schools and prssent programs at
2 Present at laas 12 children's programs per month.
w
bast- . 08Je 4ye4L
SlGN I FlCANT CHANGES:
None.
91
GIN OF CARLSBAD
1995-96 BUDGET
PAOGRAM SUMMARY
1993-94
BUDGE
1994-35
CURRENT
1994-35
EST1 MATE
7 995-96
fi EC UE ST
PROGRAM: TECHNICAL SERVICES
FUND: GENERAL
DEPARTMENT: LIBRARY ACCT NO. 0014040 P
WORK PROGaAhl:
Teccnnical Services Oivisicn catarcCs ma pepares library rnaenals fcr suolic use: maintans :ne library’s online
aatatwe; MU manages :ne library’s autornaed circulation system. mine caaog, ana relared arncmated operatans.
P ROGXAM ACTIVITIES: WORKLOAD MEASURES:
;d im1-q IW-W J9f3-[49f
Procasslnq: Cawogs and processes botn pururased Rems and ifis. AeOa~rs damaged matenu and arranses for Eindrng ana recincins
1. Rems Cataloged and Procrssrd-
~ :d :a,= 169J3 13, st7
2799 2277 2,3w
f
1
2 ners Hamled inding: 2 2585
1. hems Mad to Oataaase Database Mahrttnrncc: Adds new derm to the oniifm
database and deletes mfonnaion for lost or discarded
materials.
i
Wd 18,452 16,903 17, Sd7
2 kerns Wnhdrawn.
Id 11,836 ’2%’ la, sa7
PERFORMANCE OBJECTIVES:
SIGNIFICANT CHANGES:
NOM.
92
FUND: w/
,
Personnel
MaintenancelOperetion
Capttal Outlay
Grand Total
Full Time Positions
Hourly/FTE Positions
CITY OF CARLSBAD
1995-96 BUDGET
PROGRAM SUMMARY
/O/,JOQ 10 1, $0 0 fol, 0
t, bo 0 I, 600 t, 600 - - c
/Os, 000 Io&, 900 /0;2,po
z 3- a-.
I
li
I
I
I
I
1
I
PROGRAM: COLLECTION DEVELOPMENT AND ACQUISITIONS FUND: GENERAL
DEPARTMENT: LIBRARY ACCT NO. 001-4041
L
PERSONNEL
MAINTENANCE~~ON
CAPrrAL Otp?3Y
I GRAW~TAL
t,FdU TIME POSmONS -'
/ HOURLYFE POSITIONS
4
/&92 1 1d r ACTUAL I , AciuAL
s 110,432-l s 97,056
-1 BUDGET
1,410
s nw.os3ls 102soOI
1 f 21 21
I I I i 01
WORK PROGRAM:
Coordinate the selection of maerials and plan collection development for the library. Allccae and monitor all materials
budgets. Order and recewe all prim and non-print matNialS
PROGRAM ACTIVITIES: PERFORMANCE OBJECTIVES:
Plsnnlng: Develop plans for the collection of mater-
iak ment prorleseP
BudQetlnq: Prepare drvision and library-wide n'tat@rlalS
1. Review and updare the library's collection develop
1. Track maenal accounts by mor subjects.
2. Track vendor discounts. budgets; monRor expenditures for department and
maerals.
Coordlnstc Sclcctlon of Matcrlsls: Coordinate 1. Coordinate selection and ordering of at least 10,OOO
seleaion and ordering of print and non-prim matenJs. new print and non-print materials.
-.
SIGNIFICANT CHANGES:
None.
93 i
CIN CF CARtSBm
1995-96 EUOGE
PAOGWM SUMMARY
1993-34
BUCGtr 199j-95
CURRE3T
PROGRAM: MEDIA SERVICES
FUND: GENERAL DEPARTMENT: LBRARY
5- 7
1
ACCT NO. 0014052
MAINTENANCE OP?%TION
1'
WORK PROGRAM:
Media Services provides a wide range of professional media produclion SBTVICBS in suppon of all Ci departments and
tneir communications needs. Sewices include photographic, vdeo, audio, publication illusuatlon, sync-slide shorn,
and developing and maintaining locally relevant stock image colleaions.
PROGRAM ACTIVITIES: PERFORMANCE OBJECTIVES:
Public lnformatlon Medla: Produce City related 1.
photographic, video. and audio lnformation for dis-
tribution to newspapers, magazines, local publications.
radio, TV stations.
lrnaae Research & Develooment: Develop and 1.
marntam a fully indexed City image retrieval and
storage system for slides, pnm, negatives. video, and
audio. 2.
Medla Produalon Developmcm Provide audio, 1.
2
video, and photograghc media services for the preser-
vation and documentation of such locslty srgniWani
informaion as oral history, historical phatos/docu-
ments, and exhibits of specaal City activities.
Reference SUDDO~ Help fill in for vacant reference 1.
posrtion.
[?4S-Y6 Produce at least 150 media projects in
Maman and update a data-based image system for
27,000 slides and 7,000 pnms.
Input image index data and file retrieval to automate
system.
CIeate a least 150 City related media productions
in support d City goals and objectives.
Panicipaie in k~al and regional civic organizations
for me purpose cf generating media produdom.
Provide about 10 hours per week d support for
0-u. l26?&zbwJcG bETe A7 . ..
SIGNIFICANT CHANGES:
To provide support for the unfunded pastion In referents, the Media Services Manager will reduce 58Nic8s to Other
Maintenance and operation expenses have bee0 reduced for supplies. This will reduce media availability to other City
/'
. .. City departments. This will provide lime for the Medii Services Manager to assist with .\
departmem, wwri ,muldei ,+ or7 Ammy orKr. /' ,/
/' i
!& 67) (d#d&?- &X7LcX : - i , - *-
94
f‘
Personnel
Marntenance/Ooeration
Capital Outlay
cln OF CARLSBAO
1995-96 BUOGET
PROGRAM SUMMARY
%,bCO 4D Lcc 4c,3rc
ab,? SC -2L P5-I3 a< 25‘0
G c 0
FUND: 00
2 Full Time Positions
HourfylFTE Positions c
2 2
0 0
The Adult Learning Program is the library’s adult literacy service. The program
provides bee, multidimensional learning experiences that enable English-speaking adults
to develop basic literacy skills for independent lifelong learning and decision-making.
The program provides literacy services that support positive self-esteem and the
application of new literacy skills in daily life, at work, and in the community.
PROGRAM ACTIVITIES
1. Individual assessment and
planninp:
The program conducts a
thorough assessment of each
adult learner’s literacy skills
and deveiops an appropriate
individual learning plan.
2. Literacv skill development
The program provides a
variety of learning
experiences--including one-to-
one tutoring, computer-
assisted instruction, and small-
group study--which are
appropriate for each adult
learner’s skill needs in basic
reading, writing, math, critical
thinking, and general
knowledge.
WORKLOAD
MEASURES
1. Learners assessed €OF
skills at entry
2a. Matches of learners
with tutors (one-to-one)
2b. Learners studying
2c. Volunteer tutors
instructing
2d. Instructional hours
completed
- 90-
91
89
- - =
-
81
152
143
4649
-
- - 91 -
92 - = 70
-
84
145
131
3689
- -
- 92 -
93 - = - 12
-
106
136
128
4847
- -
= a3 -
?4 - - = 68
- 82
133
113
4505
- -
FUND: Oo/
Personnel 232,403 d 33,000 d 3' ;, 9%-
Main tenanceiOperation - !q io0 G-7, Sod 60.5'33
Capital Outlay / - e
CITY OF CARLSBAO
PROGRAM SUMMARY
1995-96 BUDGET
23qp.
PROGRAM: C Q ACCOUNT NOS. yo 70
03
PE.7SOFlf.IEL
WlfJ IENANCE 0
CAP1 rAL ou1 LAY
www TO~M’ /
The Branch Library provides selvrcos for South Carlsbad. These services include print and non-print malerlals.
refererice services, soecial programs for childreri arid rnonthly changes in exhibils and displays.
1991-92
A1
/
4 lay’$ ,87,331 ,-
,’ 3,668 0 0 0
I
S 279,418 S 197,147 f XI9.029 f ZW.400
.-‘ 2 2 2 2.75
- - 7 25 6.75 -
PHOGRAM ACTIVITIES:
-- l?efererice: Assist palrons in using !tie library, answer
refererico C;ueStiC)riS. resewe specific lilles arid request
riialerials fiorii oilier libraries.
Clrculotloi: Circulate pririt and rion-priril materials to
childreri arid adulls, handle patron registralion, Collect
fees aiid fiIlt3.S and track overdue derns.
Colleclloii Oevelouinerit: Evaluate tlie Branch collec-
tion. select piiril arid non-prinl materials.
Proqrariiriilriq: Plan. schedule and develop programs
for clilldren. Conduct classroom visits and lours.
Llbrnry Moiiageirieiit: Manage Branch Library. staff,
vulurileers, cullscliori, and facility. Mairdain awafeness
of comriiunity.
WORKL AD MEASURES:
1391.92 1992.93 1973-p P-
1. Relerenc Questions:
26,104 28,354 ZZ 137
1 Circulalr :
235.473 237 j3 ?-’
903
f
33&% 39,140 4:,449 $3
g 71 1. Program ttendance:
. . &- 1,140+ 57 1
1. Schedule and supervise naff.
2 Hire and lrain new naff.
3. Prepare monthly narrative and non-prirl niedla
collection.
4. Activety mainlain a current topical prirtf and wi-
prim media collection.
5. Maintain a safe and efficient facllity.
6. Survey the needs of and irneracl wilt1 ltie members
d the community.
SIGNIFICANT CHANGES:
FQND: /y/
c:7f OF CARLSEX
t995-96 BUOGET
PROGRAM SUMMAHY
PROGRAM: AUDIOVISUAL INSURANCE FUND: AV INSURANCE DEPARTMENT: LIBRARY ACCT NO. 1414051
MAINTENANCE OPEF(A7lON
c4PITAL OWY
WORK PROGRAM:
Special revenue fund to support library audiovisual ~01leCTion development. replacement and related supplies.
processing, and equipment.
PROGRAM ACTIVITIES: PERFORMANCE OBJECTIVES:
Collcctlon bcvcloorncnt: Evaluate, select. and order 1. Select order, and process a least ZOO0 new
new and replacement audlovlsual rnaerials. audiovisual matenals and al4ast 800 new VIC&D
tapes.
-
SIGNIFICANT CHANGES: d 0 d =
73
1 Personnel /
CIN OF CAREBAD
PROGRAM SUMMARY
1995-96 BUDGET
I - -
FUND: /$O
~~ ~ ~~
Maintenance/O peration 34,000 Yd,oOO 1 33,. oa 9 I Capital Outlay -
Full Time Positions
Hourly/FTE Positions
I
/ 4 -
c - 4
_c 1
Grand Total 34,000 33; 00 9
PROGRAM: PUBLIC LIBRARY FUND (PLF)
FUND: STATE GRANT
DEPARTMENT LIBRARY /- ACCT NO. 1808110
1592-93 ~ =lk94 1994-%/.7
PERSONNEL s 0s. os 5.4" 0
ACNAL -- BUDGET BuW
MAINTENANCE OPERA N 3,233 ,.. 17,431 1;m 39.m
/
CAPITAL OUTLAY 7' 16,793 41,500 O?
GRAND TOT&/
/
WORK PROGRAM: /
The California Public Library Fund Act provides an annual per capita grant to public library jurisdictions provided they
meet the maintenance of effon requirement (no cuts in general fund suppon from the previous fiscal year). AMeu@b
PROGRAM ACTIVITIES: PERFORMANCE OBJECTIVES:
Varlous SDcclal Prolects
SIGNIFICANT CHANGES:
1. Grant funds will be used primarily as affsets ol
General FundM
101
FUND: 130
Full ;me Posrtions
CIN OF CARLSBAO
1995-96 BUDGET
PROGRAM SUMMARY
c - I
77
PROGRAM: CALIFORNIA UBRARY SERVIC€S ACT (CLSA) FUND: STATE- gwu&
DEPARTMENT: LIBRARY /J7 ACCT NO. 1808101
/ S 140,519 S 252.366 S X9.381 S 225,100
’ 01 0 0 0 - - 0 0
WORK PROGRAM:
Projected reimbursements and unappropriated carryover from me California State Lbrary to tne City for loans of
materials to non-residents. Payment IS wed on a reciprocal usage formula
PROGRAM ACTIVITIES: PERFORMANCE OBJECTIVES:
yevenLc Adrnlnlstratlon: Rembursernents and carryover are wed 10 -SI n the CQSt of librafy operaions.
1. State gwn hrnds will be used to pay for pM at the
Branch operating budget as well as to dfset Gener-
al Fund by covering the purchase of all adutt fiction
and non-fiction ad the fflibrary heid and !k$t
-unrs/ a:, TdtiVdrs.
SIGNIFICANT CHANGES:
1 00
CARLSBAO CITY LIBRARY
PRIORITIZED FUNCTIONS AND SERVICES
INTRODUCTION
Three essential elements must be present in order to have a library: a facility; a collection of
materials; and a staff to maintain and interpret the collection and the services that it supports.
Library staff have identified more than fifty functions or services that support or are an integral part
of the three essential elements identified above. Further analysis and discussion by staff has
consolidated the number of functions and sewices to a prioritized list of ten. This consolidation
was achieved by recognizing that many of the functions were components or subsets of other
functions or services, or many of the functions and or services are repeated in different facilities or
at different work stations throughout the library system. Sub-components, with their related costs,
are shown where appropriate. Staffing costs are included in the cost figures for those functions or
services that require staff.
PRIORIN 1 : FACILITIES COST: $1 70,000 COUNCIL GOAL II, IV
The 1ibrary.system is composed currently of four public service facilities(Main Library, Branch
Library, Centro, and Adult Learning) a storage facility that is paid for by the Purchasing
Department, and space for Media Services and Graphic Arts in City Hall. Only storage,
Adult Learning and the Branch Library involve rent. Space for the Centro is currently rent-
free. After the new library is built, the Branch and the Adult Learning Program will be moved
to the existing Main Library (Cole Library) and rental of the storage facility will be terminated.
Due to limited existing space, none of these operations can be moved to City-owned space.
Alternatives to Consider:
a. Some facilities savings might be realized by negotiating tower rents.
b. Using a smaller storage facility by packing materials in boxes rather than on shelves.
However, materials would then not be retrievable for the public.
c. Build the new library.
PRIORITY 2: COLLECTIONS COST: $409,000 -COUNCIL GOAL 11, IV
Books, reference materials, magazines and journals, videotapes, and audio materials
.epresent the essence of the library. Without these resources, the library would have no
reason for existing. If collections are not kept up-to-date, they rapidly lose their value to the
public who seek current and accurate information. The present collection of materials has
been built over many years and is probably one of the City’s most valuable assets. In terms
of dollars, the entire collection is worth about ten million dollars. But its real value is the
information it contains that is made accessible to the public, and that only happens because
of a facility and a staff.
Alternatives to Consider:
a. Cuts can be made in the materials budget without totally destroying the library’s
ability to function. A 10% cut in the materials budget, for example, would result in a
savings of approximately $40,000, based upon the current materials budget; however,
the quality of the collection declines.
b. Some of this loss could be made up through donation of money from the Friends of
the Library.
COLLECTION SUPPORT COST: $780,000 COUNCIL GOAL 11, IV
Collection Development, Technical Semices, and Circulation staff select, order, receive,
catalog, process, check in and out, shelve, and generally manage and maintain the library’s
collections. All of these functions rely heavily on automation for their accomplishment.
These functions are an example of integrated sub-components of a major function or service
that cannot be eliminated without eliminating the ability to provide the basic service in the
first place.
Alternatives to Consider:
a. Outsource cataloging.
b. Buy processed books.
C. Purchase more self check-out machines.
d. Reduce number of check-out terminals.
PRIORITY 3: REFERENCE AND COST: $660,000 COUNCIL GOAL II, IV, V
INFO. SERVICE
The library provides six reference/information desks in three of its public facilities: Main
Library-Adult Reference Desk, Children’s Desk, Genealogy Desk: Branch Library-Adult
Reference Desk, Children’s Desk; Centro-Reference/Circulation Desk. The library staff
assist the public with information needs; provide instruction in the use of resources; and
perform specialized research services for local business, government and the public.
Providing information is another vital library function that is not downsized easily.
Alternatives to Consider:
a. Reductions in hours of service at selected desks.
2
b. Combining desks, for example Children’s and Adult.
c. Reduction or elimination of types of service, such as telephone reference.
d. More end user, self-service opportunities.
PRIORIN 4: ADULT LEARNING COST: $97,000 COUNCIL GOAL II, Ill
The Adult Learning Program is the Library’s adult literacy service which provides individual
tutoring for English-speaking adults who need to improve their basic reading, writing, and
math skills in order to function effectively in daily life and participate fully in society. The
program provides tutoring and computer-assisted instruction through the use of volunteer
tutors who are trained by Library staff. At any one time, approximately 100-150 learners are
being tutored. This program was established in 1984, and has been staffed by two full-time
employees who have trained and supervised over 500 tutors who have tutored close to a
thousand adult learners. Over twelve thousand volunteer hours are contributed every year
by the tutors.
Alternatives to Consider:
a. More use of volunteers.
b. Reduction in hours of operation.
c. More effective use of computer-based instruction.
PRIORITY 5: ADMINISTRATION COST: $490,000 COUNCIL GOAL II, Ill, IV
Administration provides overall management of the library, including budgeting, planning,
community relations, grant writing and policy development. Library Administration also
oversees the city’s Arts Office. Activities carried out by Administration affect all library
divisions and provide leadership and support for them in carrying out their mission.
Alternatives to Consider:
a. Library Director has recommended establishing a Library Foundation to provide
private sector funding support for the library.
b. Library Director has proposed establishing a coffee cart in the library atrium to
generate additional revenue.
3
PRIORITY 6: EQUIPMENT
MA1 NTENANCE
COST: $1 10,000 COUNCIL GOAL II
This function supports all of the library’s personal computers, printers, microform readers
and reader printers, FAX machines, and miscellaneous office equipment.
Alternatives to Consider:
a. Contract out for maintenance of microform readers and reader printers, including
replacement machines.
b. Contract out for computer printers and their maintenance.
PRIORITY 7: PROGRAMS AND COST: $20,000 COUNCIL GOAL II, V
EXH I BITS
Adult Programs and Exhibits is carried out by one hourly, 19 hours per week, employee who
plans and secures programs and exhibits for the main library and the La Costa branch.
Children’s programs are planned and secured by the Children’s Division staff, by staff of the
La Costa branch and the Centro. These programs include story hours, puppet shows,
special presentations by singers, magicians, etc. The annual summer reading program has
many special events and reaches over 800 children each summer.
Alternatives to Consider:
a. Reduce the number of programs and exhibits.
b. Use only free program presenters.
PRIORITY 8: GRAPHICS COST: $15,000 COUNCIL GOAL II
Graphics is responsible for the design and production of flyers, newsletters, library forms.
and other items for the library and other city departments. An hourly, 19 hours per week.
employee is responsible for this function which was formerly done by a full-time employee
Alternatives to Consider:
a. Produce material only for the library.
4
' PRIORITY 9: MEDIA SERVlCES COST: $80,000 COUNCIL GOAL II
Media Services provides professional media production services for the library and-all city
departments. An archive of 27,000 slides and 7,000 prints Of various library and city
activities is also maintained.
Alternatives to Consider:
a. Establish full cost recovery system (charge back) for Media Services provided to other
city departments.
b. Other city departments contract out for photography.
c. City departments do their own "non-professional" photography. Higher level profes-
sional work provided by centralized Media Services.
PRIORITY 10: HOURS COUNCIL GOAL II. V
Hours of library operation have a direct relationship to the cost of providing sewice. Both
the main library and the La Costa branch are open 64 hours per week. Reduction in hours
would decrease both part-time hourly personnel cost and utilities. For every ten hours cut,
there is a direct savings in part-time salaries of about $55,000.
TOTAL COST: $2.8 MiLLION
5
1. What has been your experience as a user of the services offered by the
Carlsbad City Library?
! I
a) What do you feel cre the most imporfunf sewkes the llbrary provides,
b) Where else do you get the informution and services provided by the
library?
I j
I
2. Who do you feel the library is here to serve?
3. How do you think the !ibrary helps people?
4. What are some of the greatest challenges facing the library?
4. If you could change one thing about the library, what would it be?
5. What makes you proud of the Carlsbad Clty Library?
!
I
CaAsbaJ City LiLpapy - StPoteqic Planninq Time.& Task
I Task I Product
Usage Dale
Quality (nformalion
Library Finances . Commuhih, Demraphics
Service B Financial Profile
Community Ovewiew
Stakeholder Analysis - . Patron Survey . Educalin Focus Group . Student Survey
Bustness Focus Group * Elected Oificial Interviews
8 Latino Family Focus Group . 'The Hatd To Reach Public" . Stan Inppt
Library Board . Senwrs ,
. A written report of shared concern and needs. This
information is support for
creating the vision slatement.
= The division heads. management
and library board reps. utilize
input from the varicus slaksholdei
groups te create the vision
statement
Written from the
community's perspective
sharing he value and
impacl of the libraly. . A separale statement of
core values for the library.
m liends AHectirq Ihr? library
9 Issues identified from data.
I . A wriften slatemenl lhat
highlights he malor issues
thal are lacing the library
on the national, stale and
local level. = A one page summary
which identifies the
strengths and weaknesses of We library; and
opportunities and threals
found in the outeide
snvironmenl
'
SWOT Analysis
= Di vision heads manaaers and
library board representatives
the library based on the
slakeholder input and key issues.
shows how the library will
develop the mission and roles of
. Division heads, manegers. library
board rrpresentatives devebp a
prioritized set 01 goals for lhe library that cover a 3 to 5 year . Strategies are developed for each
goal to show how the goal will be
achieved.
I
f I perlod.
ti
i
1
A priorlizsd $81 of strategic
pels to guide resource allocaticm. . Should be no more than 3 . Written strategy to 5.
slalements thal show how
to achieve Ihe goals.
. Needs lo be
completed In
April
Complete
April 20
Complete
April 20 . Schedule
April 5 . schedu/e
Survey 6 4120 . April 19 = Complete
Hold day long
workshop In
early May to
develop draft . A werkor two
laker. the group
he lhe linsl
8 Day long
workshop to
idenlify and
categorte the
major Iswet facing the IRHary.
.~ssueSoIw~ ad internal end
external.
June
Day long krorkihop in early Jdne lo develop 4e rnldon
rlatement
D A week 04 two laler,
strategies! I
CARLSBAD CITY LIBRARY
STATISTICS
March 1995
CIRCULATION
MAIN LIBRARY Print/Audio Video Equipment
TOTAL :
BRANCH
Print/Audio Video
TOTAL :
CENTRO TOTAL :
GRAND TOTAL:
REFERENCE OUESTIONS
Centro Genealogy Chi1drenI.s Adult Online Branch
TOTAL :
PIA/GRAP HICS PROJECTS
Media Graphics
TOTAL :
Mar.
1994
66 , 457
14 , 468
6
80,931
21,303 3,056
24,359
1,400
106,690
229
1,427
2 , 592
7,243
39
2,806
14,336
62
19
Mar. 1995
65,586
12 , 058
17
77 , 661
21,615
2,682
24,297
1,730
103 , 688
304
1,526
2 , 249
8,353
42
2,679
15 , 153
40
21
% Chanqe
-1 - 17 + 183
-4
+1 - 12
---
+ 24
-3
+ 33
+7 - 13 + 15 +a
-5
+6
- 35 + 11
81 61 - 25
PEOPLE COUNT (Daily Average)
Centro Main Library Branch
TOTAL :
ATTENDANCE AT PROGRAMS
Centro Genealogy Adult Children’s : Main
Branch
TOTAL :
3-1 BRARY LOAN S
Requests by Carlsbad Received by Carlsbad Requests of Carlsbad
Filled by Carlsbad
NEWREGISTRATIS ON
Centro Main Library
Branch
TOTAL :
Mar. Mar. 1994 1995 % Chanse
109 135 + 24
1,919 1,837 -4
731 768 +5
2,759 2 , 740 -1
620 599 -3
206 181 - 12 106 91 - 14
1,472 1,904 + 97
165 273 + 65
2 , 569 4,048 + 58
14 3 17 3 + 21
167 18 6 + 11
477 388 - 19
86 95 + 10
25 37 + 48
401 327 - 18
1,496 1,304 - 13
1,070 940 - 12
1.928 11.738 10
779 993 u
2
i
Y
r 2 m 'T:
T-
O 8
0
0 9
0
0 9
0
0 9