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HomeMy WebLinkAbout1995-05-24; Library Board of Trustees; MinutesMINUTES MEETING OF: TIME OF MEETING: 3:OO P.M. DATE OF MEETING: May 24,1995 PLACE OF MEETING: LIBRARY BOARD OF TRUSTEES City Council Conference Room CALL TO ORDER: President Woodward called the meeting to order at 3:OO p.m. ROLL CALL: Present: President Woodward, Library Board Trustees L'Heureux and Moss. Board Trustee Curtin arrived at 3:04 p.m. Absent: Library Board Trustee McCann. Also Present Were: Cliff Lange, Library Director Geoff Armour, Assistant Library Director Milt Cooper, Genealogy APPROVAL OF MINUTES: On motion by Library Board Trustee Moss, the minutes of the regular meeting held April 19, 1995, were approved as presented. AYES: Woodward, L'Heureux and Moss MONTHLY LIBRARY DIVISION HEADS REPORTS President Woodward referred to the reports contained in the packet and asked for comments or questions. Board Trustee LHeureux said she was continually impressed with the Adult Learning Program. She thought the move to change a city ordinance to allow obsolete computers and other city equipment to be donated to non-profit organizations is a good idea. Or. Lange stated that the Ctty Purchasing Officer and Lynda Jones are working on this. Board Trustee Moss stated she and her husband were impressed with the Adult Learning Pot Luck. Board Trustee LHeureux asked about the "Hire A Youth" Program and was advised that this is a federally funded summer employment program. Board Trustee Moss asked when the ESL video will be released. Or. Lange said he didn't have a date at this time. President Woodward stated "Paws to Read" buttons and T-shirts are available in the Children's library Dr. Lange mentioned that Wells Fargo is funding the Summer Reading Program for three library systems now: Santiago, Inland, and Serra. May 24, 1995 LIBRARY BOARD OF TRUSTEES Page 2 LIBRARY BOARD COMMENTS President Woodward asked if it would be possible to change the date of the June meeting from the 21st to the 28th. Two board members will be out of town on that date, so it was decided to let the meeting be held on June 21. FOUNDATION WORKSHOP REPORT Dr. Lange distributed information sheets covering how to start up and operate a Foundation, how to budget, etc. He said he found the workshop very useful and informative. Monterey County Library was used as a model, showing how to set up and operate a Foundation. Board Trustee L'Heureux said she thought it was a "doable" thing. President Woodward said we have to consider who will run the Foundation and thought we will need a consultant. Board Trustee Moss noted that Newport Beach Library thought a Foundation was a conflict with the Friends of the Library as it might take away donations to the Friends. Dr. Lange said he has discussed it with the Friends Board and they informed him that they are only interested in raising money with sales of books and running a book store in the new library. They agreed the Foundation should be established with at least one person from the Friends on the Foundation Board. Board Trustee Curtin asked if any Foundations have been established in the last three or four years. Dr. Lange stated there are three that he knows of: Newport Beach, Monterey County and Thousand Oaks. He added that this is a nationwide trend for libraries looking for survival. Board Trustee Curtin said San Diego County is in bad shape economically and thought it would be questionable as to whether people would contribute to a Foundation. Dr. Lange responded that we would go after big business in the Industrial Park of Carlsbad in addition to bequests and charitable trusts. He reiterated that this really is a matter of survival and thinks we really need to do this. Board Trustee Curtin questioned whether the citizens would rather donate than be taxed for the library. He wondered if we would want to consider taxing. 6 President Woodward said he was concerned about directors of these organizations. What kind of money do they get and who would select the Executive Directof? Dr. Lange said he is still studying this and has some potential candidates to look at. He also has a meeting set with the Ci Attorney tomorrow to discuss the legal aspects. Dr. Lange stated it will be a lot of work but he thinks it is worthwhile. STRATEGIC PLANNING UPDATE Dr. Lange reported that library division heads and two library board trustees attended the first meeting with the consultant this week. He said we have a lot more survey information than we had the last time we did surveys. Lots of people were interviewed who do not use the library. Dr. Lange said he is interviewing city council members. Also, a library staff survey was conducted. The whole focus of these surveys is to look at the library from the communi's point of view, not just the library's. The rest of the meetings will be held mostly in June, while the library is closed for recarpeting. Board Trustee L'Heureux said she was very upset with the session at first as she did not understand the "jargon" being used. After discussing it more with various people she decided it is a process that is valuable. May 24,1995 LIBRARY BOARD OF TRUSTEES Page 3 Board Trustee Moss agreed that her group did not understand what was needed to be done at the session. She thought that nobody learned anything they did not already know or suspect. Board Trustee Moss added that she felt we should not spend time and money on bringing in non-readers. She said, if people do not read already they will never become readers. We should concentrate on people who do read. Assistant Director Armour said when non-readers find out we have videos, reference books, etc. they are interested in using the library. Dr. Lange said we need to do a better marketing job and more public relations on the library. He stated we held business workshops in the library and we had a booth at the Chamber of Commerce Trade Show last week. These are the kind of things that help to market the library. 1995-96 CITY CAPITAL IMPROVEMENT PROGRAM BUDGET Dr. Lange distributed copies of the Issue Statement on construction of the South Carlsbad Library, prepared by the City Finance Department. This statement was presented to the council at a workshop on the Capital Improvement Program. Council did not make a decision at this workshop but will make a decision on June 20, when they will hold a public hearing. In this Issue Statement, council were offered three alternatives: 1. Move the planned library improvements back one year, which will defer the opening of the South Carlsbad Library to 2000. 2. Upon opening the South Carlsbad Library, plan to close the Cole Library until its reopening is required to meet growth management standards. 3. Maintain the planned construction of the new library beginning in fiscal year 1996-97 and subsequent remodel of the Cole Library in 1998-99 as shown in the proposed CIP. Dr. Lange stated he did not feel Item 2 is a viable option. He still wants to begin construction in 1996- 97. The major impact would hit the general fund around the year 2000. Looking at a one-year remodel, there would have to be an interim facility while the Cole Library is closed. Dr. Lange stated his major concern is that space problems are getting worse all the time. We will run out of storage space very soon. We will also have to have the architects back and redo some of the things we planned five years ago. This will be an additional cost. Or. Lange and Assistant Director Geoff Armour have worked on the possibilities of running the new library. We would have to have the six unfilled positions back. With those six unfilled positions back, the new library could operate, especially with the help of the self-checkout machine. PROPOSED RULES OF CONDUCT POLICY STATEMENT Assistant Director Armour distributed a draft of the proposed rules of conduct policy. He said these rules came from the division heads group initially because of an increasing and ongoing issue with teenagers, junior high in particular. Mr. Armour stated that kids are not bad by themselves but when they get together in groups behavior is out of control. In one instance, two girls engaged in an actual fist fight, which eventually involved their mothers in the same kind of behavior. We need something in writing to show patrons when serious and out of control actions occur. Board Trustee Curtin made May 24, 1995 LIBRARY BOARD OF TRUSTEES Page 4 various suggestions for changes in the rules and said we have to decide how to administer the rules and get legal advice. Mr. Armour noted all suggestions and will prepare a revised draft for the board's consideration. LIBRARY DIRECTQR'S REPORT Dr. Lange reported that the recarpeting of the library will be done on schedule. The library will be closed from Saturday, June 17 through Saturday, June 24. We will reopen on Monday, June 26. There will be lots of publicity on this closing; there will be signs and a news release. On the library budget, Dr. Lange reported there have been no significant changes and the budget will be reviewed by the city council on June 6. Dr. Lange said he attended a Planned Giving Workshop yesterday. It was outstanding, with lots of good information. He will share more on this workshop at,the next board meeting. The Friends book sale was very successful. Dr. Lange said there were more books than he has ever seen at one of these sales and the Friends netted something in excess of $5,000. The self-checkout machine has been moved to the main library. It has been functioning for two or three weeks and the library will arrange to have volunteers assist patrons in using the machine. Local Legislative Day was very successful. There were about 100 people in attendance, including several legislators. The featured speaker was the State Librarian. Dr. Lange reported that he attended CIA Legislative Day in Sacramento. He met with several legislators to talk about Library Bond Act Bills and stated that Mr. Kaloogian and Mr. Morrow were both concerned about the State's benefit indebtedness and the prevailing wage. Dr. Lange wrote Mr. Morrow and sent him a copy of the State Analyst's report on the state indebtedrsss. Mr. Morrow did call to discuss the matter but Dr. Lange was not here to receive the call and ha:: '.t been able to reach Mr. Morrow since then. School librarians also attended and CIA will be 'II -- ng with them next year. . . FRIENDS OF THE LIBRARY No report. GENEALOGICAL SOCIETY Milt Cooper reported the Genealogical Society now has 61 1 members. People are coming from as far north as Los Angeles and as far south as East San Diego. The library now has quite a reputation. SERRA ADVISORY BOARD President Woodward reported the Reference Committee applied for a grant to print an updated edition of the brochure "Guide to U.S. Government Publications in San Diego County"; the Young Adult Services Committee applied for a grant to conduct a resource sharing session to assist in better serving teens and their needs; the Public Relations Committee applied for a grant to design and print Serra Cooperative Library Informational bookmarks. All three of these grants were awarded by the Serra Advisory Board. May 24, 1995 LIBRARY BOARD OF TRUSTEES Page 5 PUBLIC COMMENT None. ADJOURNMENT By proper motion, the meeting of May 24, 1995 was adjourned at 4:35 P.M. mlly submitted, 'Pamela A. Batho Secretary ADULT LEARNING PROGRAM Monthly Report April 1995 - 1. Adult Learniw Promam Strategic Planning Intensive work continued on the Adult Learning Program's strategic planning and restructuring. In April, planning focused on designing Tutor Orientations and Tutor Trainings. Tutor Orientations will be held frequently and will be general introductions to adult literacy, adult learners' needs, logistics of the Adult Learning Program, and requirements of volunteers. At the completion of the 3- hour orientation, potential tutors may sign up for a Tutor Training, which will be limited to 8 new tutors at a time. Tutor Trainings will focus on specific methodologies, making extensive use of the computer lab, and will be facilitated by experienced tutors. - 2. Learner Orientations VISTA Volunteer Shirley Taylor and Program Coordinator Lynda Jones met with the teams of adult learners who have started conducting Learner Orientation sessions for new learners entering the program. Together, the staff and learners evaluated the orientations held so far and planned how to incorporate improvements for future sessions. 3. Small GWUD WritinP Class Experienced tutors Elaine Tietz and Victoria Mack spent April developing structure and materials for the program's first small group Writing class, scheduled to begin May 10. The 2 tutors will work with 6-10 intermediate and advanced learners one evening a week for 12 weeks, incorporating discussion, reading comprehension, critical thinking, writing, and editing skills. The end product will be an "Opinion" page in the program's Pen to Pawr writing journal. Ms. Tietz is the co-author of ComDlete Book of Effective Personal Letters (Prentice-Hall) and Ms. Mack currently works as an editor for a computer magazine based in Carlsbad. - 4. Peeasus West Satellite Promam On April 18, Coordinator Lynda Jones and VISTA Shirley Taylor met with staff and 6 clients at Pegasus West in Oceanside, a day treatment facility for chronically mentally ill adults. Specific plans were made for starting literacy tutoring on-site at Pegasus as soon as a donated computer can be obtained. Lynda Jones is working with City Purchasing Officer Ruth Fletcher and the Information Systems staff on the possibility of changing a city ordinance to allow obsolete computers and other city equipment to be donated to nonprofit organizations such as Pegasus. Pegasus is pursuing other possibilities. Meanwhile, the 2 Pegasus clients who will be tutors were given initial training by Shirley Taylor in the Adult Learning Program's computer lab. Adult Learning Program April 1995 -2- - 5. 6. - 7. - a. - 9. - 10. Serving Adults with DeveloDmental Disabilities On April 14, Lynda Jones met with Dr. James Cleveland, Director of Education and Psychological Services for San Diego Regional Center, and with Judy Jamell, Coordinator of the Independent Living program of Community Interface Services in Carlsbad. Regional Center and Community Interface have over the years referred many adults with developmental disabilities (primarily mental retardation) to adult literacy programs. This meeting resulted in draft guidelines that can be used by agencies serving adults with developmental disabilities and by adult literacy programs so they can cooperate and ensure the clients’ best interests are realistically served by both. Guidelines will be shared with other programs throughout the county as they are finalized. Annual Potluck and Proeram On April 22,Lover 100 adult learners, volunteer tutors, and their family members celebrated another year of learning by having a potluck and program at Harding Community Center. Special guests included City Council members Ramona Finnila and Matt Hall, Assistant City Manager Frank Mannen, Library Trustee Joan Moss, Library Director Cliff Lange, and Assistant Library Director Geoff Armour. Five adult learners and two tutors spoke to.the gathering about how the Adult Learning Program has changed their lives. San DiePo County Libraw Adult Literacv Services In April, the Adult Literacy Services of the San Diego County Library held a tutor training at the County’s San Marcos Library for new tutors living in the Vista/San Marcos area. The training was paid for by the San Diego Council on Literacy. The County Library plans to offer adult literacy tutoring at the Vista and San Marcos Libraries, cooperating with the Carlsbad and Escondido Libraries’ literacy programs in serving North County. Literacv Network In April, Coordinator Lynda Jones chaired the Nominating Committee of the San Diego County Literacy Network. A slate of Network officers and representatives to the San Diego Council on Literacy Board of Directors was recruited, and recommendations for changing the term of service were developed. Classroom Reoreanization Utilities and Maintenance staff on April 28 completed the first phase of relocating furniture, primarily files and storage cabinets, to reorganize the classrooms and computer lab. Final purchase orders were submitted for computers and furniture. California Libraw Literacv Services Grant (CLLS) The third quarter report to the State Library for the library’s CLLS grant was submitted. CHILDREN'S SERVICES MONTHLY STATEMENT APRIL 1995 In Children's Services, our circulation topped 19,000 for the month and reference questions were over 2,000. Spring Break, but were held during the rest of the month. Regular programs were: Storyhours for 2 to 5 year olds, Storytime for 3 to 5 year olds, Grandparents Storytime for 4 to 10 year olds on Saturday morning (Grandparents Storytine celebrated its second year anniversary this month.), Prime Time Club for lst, 2nd and third graders, and Storycraft. presents a story and then the children do a craft that is related to the story in some way. Some of our regular programs were suspended during the Storycraft is designed for preschoolers and their parents. It Our two special programs this month were The Story of Passover and the Short Story Contest. program that explained the origins and customs of Passover and included songs, puppets and food. Judy Shupack presented the Passover program. She put together a great Our 14th Annual Short Story Contest was judged by children's author Paul Robert Walker of Escondido. Children's staff reads all the entries and picks out the most likely stories which are given to the judge. of deciding which deserve first, second and third place. Mr. Walker presented a short talk telling about his experiences as a young and aspiring writer. As one of his specialties is the retelling of folk tales in book form, he gave an example by relating the story of Pecos Bill and Lightning, with great verve and enthusiasm. He then presented the prizes provided by the Friends of the Library. Mr. Ualker had also taken the time to write a note for each winner with praise and advice. He was an excellent judge, and everyone involved learned something from the experience! The judge has the difficult task Patrons are becoming accustomed to the new shelving that the Friends of the Library provided. and visible, consequently the audio-cassettes are being being used more frequently. It made it possible to have the juvenile audio collection more centralized Children's staff at Hain, Branch and Centro are coordinating very closely this year for Summer Reading Program. is "Paws To Read" and will feature many dog related programs and activities. The theme this year for preschool through elementary age Children's staff met with the director of the Hire-A-Youth program. This program provides job training for disadvantaged youth and free help to non-profi t organizations. We hope to participate in the program this summer. -______ ___~_~ ~~ COLLECTION DEVELOPMENT AND ACQUISITIONS STATISTICS REPORT April 1995- Items Received Books - Adult Main Branch Centro subtotal Books - Children Main Branch Centro subtotal Audio - Adult Audio - Children Video Total Received 251 144 58 10 0 29 309 183 98 78 0 176 5 42 13 60 124 31 9 29 395 4,938 68 1,108 29 234 492 6,280 103 I, 794 120 639 13 153 23 6 2,586 . 155 1,353 38 '471 136 49 254 1,378 6 9- '-- ,- 754 352 69 1,175 12,041 -------------------------------------------------------------------- Direct-ordered' Videos Cataloged at PMSC B C T = Baker 61 Taylor PMSC = Professional Media Services Corporation Geneal6gy - Local' History Statistics EY 1994 - 1995 Apr i 1. HOLDINGS : Current Total Total Total. Month Additions Holdings Holdings Additions Current FY Last FY Titles 87 1 I 972 32 1 746 30 , 774 Volumes 4 2,998 42,413 39,415 Description of holdings: Titles Volumes Cataloged in INLEX Books 9 , 398 11,952 Non-Circ. 15 398 832 Circ. 832 Books - Microform 17,122 18,950 Microform 7 Periodicals - Bound 455 3,201 Total 31,402 Periodicals - Microform 159 1,810 Maps 179 183 Microfilm (census, etc.! 5,414 5,439 CD-ROMs 19 46 r Books - GEN-CIRC Microforms added this month: 387 950 5 , 983 Fiche 21 4 , 794 91,430 Film 1 CALENDAR YEAR GOALS: This month Total calendar year Volunteer hours 41 149 Programs held 4 16 At tendance 220 .. 668 NS~S book/equipment expenditures $2,436.09 $11,966.94 ACTIVITY: This This +I - Total Total Month Month This FY Last FY Last FY Reference questions 1 345 1 , 328 + 17 13,008 14 I 607 Researchers registered 1 026 1 , 046 - 20 9 I 789 11,231 Daily average 41 40 +1 39 38 Daily average 54 51 +3 52 49 Circulating checkout 212 160 c 52 1,729 2,010 Daily average 9 6 +3 7 7 DISTRIBUTION OF RESEARCHERS: City This This county This . his state ' ' Month FY Malt3 FY Carlsbad Del Mar area East S.D. area Encinitas area Escondido area Fallbrook Oceanside S.D. City etc. San Marcos Vista 140 11 29 _.11 61 34 152 215 52 90 This This Month FY 12 35 -- 33 13 13 17 72 24 1 7 -- 12 1 7 109 LA COSTA BRANCH LIBRARY Monthly Report April 1995 CIRCULATION Branch circulation totaled 21,616 for April. This total included 11,264 adult items, 7,995 children's items and 2,357 video tapes. Daily circulation was 865 items and hourly, 82. This is a 3% drop in total circulation from April of 1994. However, daily circulation increased -8%. The hourly rate remained the same at 82 items circulated. USERS This month's total user count increased 1% over April of 1994. The total number of users was 19,395, averaging 73 an hour and 776 each day. STAFF Mieke Van de Kamp begin her new duties on May 3. Mieke is a Jirnior at Carlsbad High and headed toward a career in nursing. She has volunteered since 1992 as a Candy Striper for Scripps Memorial Hospital in La Jolla. Courtney White left her page job at the Branch to become more involved with gymnastics intruction at the Encinitas YMCA. was hired as a new page in April and will ESL Pat Brunini took a two days of leave without pay to consult with RMC Research, a firm in Massachusetts that also makes Reading Rainbow Videos to help them develop an ESL video for PBS. project is funded by the Annenberg Foundation. Known well for her skill in teaching English as a Second Language (ESL), Pat was asked to bring her expertise to the development of this video series. Each of the 24 videos is 30 minutes of instruction to be used in the classroom or at home. It could easily become a standard item for collections in the San Diego area public libraries. The CHILDREN'S AREA Jane Jacobs, a local Carlsbad resident graciously donated a beautiful and useful 3 cornered window seat to the children's area on April 6. The large oak seat was quickly recovered in blue fabric by Pat Brunini the following day. The seat became an immediate hit with children as a place to "get cozy" while reading a story. 6 f7 Lu I v 1 Q 0 I-- - I. .,: ...... .................................. .:.....~;.~. :.,:i ;L -,a Graonics I TOTAL :EDIA SL4TSf9403 I I 1 PARTIVEXSHIPS FOR CHANGE/CENTRO DE INFORMACION Monthly Report April - 1995 1.- Adult Pro- * R. On April 6, the Head Start program held its monthly parents' meeting followed by a parent training session on Volunteering In Head Start. Former Head Start parents who are currently Head Start employees gave examples of how volunteering in the program changed their lives and helped them reach their goals. On April 27, California Highway Patrol Officer Ignacio Q. Garnica presented an informational program about safety regulations for all motorists. The Spanish Literacy group met 6 times this month. 2.- children's Pro- ' E. On April 13, following the afternoon bilingual storyhour, children of all ages enjoyed an Easter egg hunt. Both parents and children attended this program. The Sewing Club met 4 times this month. Regular bilingual storyhours have been continuing on Wednesdays and Thursdays. 3.- Communitv OuWach - Libraw Stratenic Planning. On April 5, Partnerships for Change Coordinator Lynda Jones, Centro staff members Josk L. Maldonado and Lizeth Simonson, and bilingual parent Mercedes Rivas attended a Migrant EducationlBilingual Parents' Meeting. Attending this meeting were parents; the school principals from Buena Vista, Jefferson and Pine; School Board member Tracy Carmichael; migrant education staff, and a Carlsbad High School counselor. This group was participating as a focus group and provided comments on how the Carlsbad Library is helping them and their families and offered suggestions as to how the library can improve its services to meet the community's needs in the near future. 4.- Presidential Service Awards. On April 25, Miguel Ibarra, a Carlsbad High School student and a volunteer at the Centro, was honored at the Presidential Service Awards Ceremony held at California State University San Marcos. Miguel was recognized with other young people in North County for their community service. Miguel received his award from the President of California State University San Marcos, Dr. Bill Stacy. 5. Citv Cound Visit. On April 4, Council members Julianne Nygaard and Ramona Finnila visited the Centro de Informacih to congratulate and thank the Centro's staff for earning the Helen Putnam Award for the City. REFERENCE ACTIVITIES FOR APRIL 1995 Reference questions totaled 771 1 during the month of April, an increase of 101 3 over last year. Reserves totaled 171 9, a decrease of 3 over last year. Online Searches totaled 49, a decrease of 27 over last year. Interlibrary Loans totaled 1 13 items received and 75 items were sent to other libraries. During the montb of March, there were 2 Reference Skill Classes and 1 Business Workshop. There was 1 booktalk presented by Susan Simpson at the Women’s Club of Carlsbad on April 4. There was also 1 library tour. -- Callie Ahrens attended an Investment in Excellence Facilitators meeting on April 4. On April 6, there was a Reference Materials Selection Committee Meeting: $901 was spent on New Materials and $535 was spent on Updates, thanks to the generosity of the Friends of the Library. Callie Ahrens went to a Staff Development Committee Meeting on April 18. Char Kennedy attended a Focus Group Meeting with teachers and administrators from Carlsbad Schools on April 20, along with John Quarterone, Cliff Lange, and Geof f Armour. On April 26, Callie gave a demo of the CD-ROM Library to several home school students. Char Kennedy presented a Business Resource Workshop to members of the Carlsbad Chamber of Commerce and several SCORE representatives on April 28. A questionaire was passed out to get feedback about the information needs of the business commun i ty. Technical Services Report April 1995 In April, Technical Services staff added 981 books and 377 audiovisual items to the library's collection. A total of 437 books and 118 A-V items were withdrawn from the collection. Remote access to the catalog was down slightly. Patrons with computers used the dial-access catalog 475 times in April. Main Street usage was 167. Preparation for the transfer of the 3M Selfcheck unit from the La Costa Branch to the Main Library took a lot of Mary Sasso's time this month. New cabling was installed and furniture moved to clear a space adjacent to the atrium. Mary also worked with staff artist Walt Herd to prepare signs and bookmarks. The unit was made available for public use on May 3. Several people of the staff were involved in compiling supporting information for grant applications being submitted by other agencies in the area asking for federal funds for Internet access. The National Telecommunications and Information Administration (NTIA), part of the Department of Commerce, 'is making funds available through the Telecommunications and Information Infrastructure Assistance Program. Because they have indicated that cooperative, multi-type projects will have a greater chance of success, agencies asking for the funds are soliciting the local public libraries to participate. One application, put together primarily.by the San Diego Data Processing Corporation and the City of San Diego Public Library, is called San Diego Area Telecommunications--Library and Regional Justice (San Diego AT-W) . The "Justice" part involves ARJIS, the Automated Regional Justice Information System. Agencies in both San Diego and Imperial Counties would participate. The other application is centered on the San Diego north county area. Spear-headed by staff at Cal State San Marcos, it would link local colleges, public agencies, and Indian reservations. Grant awards will not be announced until September. The whole process is very competitive; NTIA expects thousands of applications, but will award fewer than 50 grants. If either application is successful, we will receive equipment and software in exchange for making the Internet available to the public, a senrice which we had already planned to provide. .e -- Terry Bradshaw, out on maternity leave for the past few months, returned to work on May 1. We're very glad to have her back. California State Library Tapping Community Resources Creating and Operating a Library Foundation --i California Public Library Foundations (reported as of April 1995) Bruggemeyer Memorial Library (Monterey Pa&) Burlingame Public Library Clayton Commuuity Library (Contra Costa County Library) Corona Public Library county Of Los Angeles Public Library Cupertino Library (Santa Clara County Library) DanvUe Library (Contra Costa County Library) Del Norte County Library District Escondidopublic Library Fkkrton Pubk Library Gla~ioraLibrary And Cultural Center HarrisonMcmxlal * Library (Cannel) LosAngelcsPublkLibraory MontcmycoUntyFreeLibraries Mt. Diablo Lihary (Contra Costa County Library) NapaCity-CountyLibrary NewpartBeachPublicLibrary MarincountyFreeLibrary MillvallcypublicLibrary OaklandPllbliCLibrary OflGUiOCityLi€X2Uy PalmspriagspublicLlbrary PaSaQenaPublicLibrary RedondoBeachPublicLibrary S-puMicLibrary San Francisco PubkLibmy SanJosePuMicLibrary San Marin0 public Libary S~MiXCQFUbk~ SanRamonLihary(c0atraCostaCountyLibrary) ShasaLcQantYLibary Sol~QlOnrty~~ SOIKSpLCormtyLibrary Sun C!hy Branch Library (Riverside City & county Public Library) ThausandoalrsLibraqy TorranceFublicLibaary Upland Public Library WhittierPublkUbrary Tapping Community Resources Creating and Operating a Library Foundation Jim Bower. Marketing Comrnunitations Dallas Shaffer, Monterey County Librarian P. 0. Box II 78 Morgan Hill, CA 95038 (408) 842-6804 April - May, 1995 Funded by the federal Library Services and Construction Act I CREATIKG OPERATING A LIBRARY FOUNDATION WORKSHOP AGENDA - 1995 Welcome Agenda review Why a Library Foundation? Getting Started: How to Form a Foundation BREAK .. Conflicts or Partnerships: Strengthening Relationships with Stakeholders LUNCH Basic Foundation Operations Finances, Budgeting, and Record Keeping Develop Your Action Plan BREAK Growing the Foundation Wrap-up and Evaluation Gail McGovern Jim Bower Dallas Shaffer Jim Bower Dallas Shaffer Jim Bower Dallas Shaffer all Jim Bower Jim Bower and Dallas Shaffer Tapping Community Resources 1 BENEFITS OF A FOUSDATION 0 Revenue Board Expertise Strengthen Political Position .. Input from Community Leaders Increase Public Awareness Provide Collaborative Opportunities Increased Customers & Supporters Staff Growth WHEEL OF FORTUNE Board Member Skills The Board of Directors should recruit members with diversity. including ethnic, geographic, age and gender Tapping Community Resources 3 MONTEREY COUXTY BOARD OF SUPERVISORS POLICY REGARDIXG FUNDS RAISED BY FOUNDATIOS FOR MONTEREY COUNTY FREE LIBRARIES On September 24. 1991 the Monterey Count? Board of Supervisors unanimously endorsed the principle that funds raised bv the Foundation for Monterey County Free Libraries will be used to strengthen the library system by providing materials and services not feasible with existing public funds. Foundation funds will not be used to replace public finds. Tappiq Community Resources 4 1. 2. 3. 4. 5. 6. 7. 8. LEGAL STEPS TO ESTABLISH A CALIFORNIA KO%-PROFIT CORPORATION - 1995 Select a name. Call Secretary of State's Same hilabilit\- Section to check if available. Telephone number (916) 322-2387' or (916) 654-7960. Prepare -bticles of Incorporation. including names and signatures of five directors. Prepare Bylaws. decide on membership structure; number, etc. Prepare California State Tax Exemption Application. Request Franchise Tax Board Form 3500 and Instructions, telephone number (800) 338-0505. Attachments required include: 0 0 Proposed first vear budget 0 Specific purposes of foundation 0 Articles of Incorporation and Bylaw Planned fundraising and other activities Apply for State Tax Exemption and file Articles of Incorporation. $30. plus notice to verifv address, $5. The Secretary of State receives all the documents, forwards the tax exemption application to the Franchise Tax Board. Telephone number (800) 338-0505. Time: approximately 30-60 days Prepare your Federal Tax Exemption Application. 501 (C) (3). You must include a copy of the Articles of Incorporation with California Secretary of State's certification stamp. Call IRS 1-8OO-TAX FORM to obtain: 0 0 0 Form 8718 User Fee for Exempt Organization Determination Letter Request Package 1023 Application for Recognition of Exemption with instructions Form SS-4 Application for Employer Identification Number (even if not planning to have any employees) Publication 557 Tax-Exempt Status for Your Organization 0 File Federal Tax Exemption Application package Cost: $150 if expect to earn less than $10,000 per year for at least four years; $465 if expect to earn more (YES!) Time: two to six months Follow up with local congress member's office. . Mail Federal Determination Letter to the Franchise Tax Board. Based on The California Non-Profit Corporation Handbook, 2nd Edition, by Anthony Mancuso. Nolo Press, 1993. Tapping Community Resources 5 -_ BOARD MEMBER JOB DESCRIPTION 0 Make a time Commitment Attend Meetings Serve on Committees Make an Annual Gift 0 Participate in Fundraising 0 Set Foundation Operating Policies Set Foundation Goals 0 Learn Library Operations 0 Advocate Library’s Mission 0 Hire and Supervise the Executive Director 0 Review Financial Reports 0 Require an Annual Audit 0 Ensure IRS Form 990 filed TaDDind Communitr Resources 6 LIBRARY FOUXDATION EXECUTIVE DIRECTOR JOB DESCRIPTION PURPOSE: To provide leadership to the staff in carrying out the policies established bv the Board of Directors; to suqest new policies and programs for the Board's consideration; and to achie1.e the organizations main goals. k I I N I hl CM QUAL I F I CAT1 0 N S : 0 Bachelors degree from accredited University 0 Minimum 5 vears in managerial positions; 2 years in non-profit management. KYOWLEDGE, SKILLS AND ABILITIES: 0 Ability to recruit and motivate volunteers 0 Ability to develop coalitions of people of diverse backgrounds and expertise and lead to common vision and plan of action 0 -4bilitv to manage complex fiscal operations and budget 0 Excelient marketing/selling skills .. PREFERRED: 0 Knowledge of libraries 0 Knowledge of the community KEY RESPONSIBILITY AREAS: Board and Volunteer Manace ment: Recruiting, training, guiding, supporting and recognizing volunteers to carry out the mission of the foundation. Administration: Manage the daily fiscal, personnel, and office operations. Fundrais in g : Plan, monitor and evaluate all fundraising/development efforts, helping volunteers and staff to develop new and more effective methods. Public Relat ion$: Act as spokesperson of the organization with media, governmental bodies. Jnd community organizations. Provide leadership that will enhance the image of the library founddtion. Planning: Provide vision and leadership in developing, maintaining and carrying out long range planning. Salary Range: $40.000 - $65,000 Benefits: Full Benefits Tapplng Community Resources 7 START-UP BUDGET (12 months) Printing - Stationary Brochure Design & Printing Consultant Non-Profit Fees Design Logo & Letterhead $400 - 500 $300 - $1,000 $400 - $800 .. $2,000 - $4,000 $5,000 - $8,000 Total $8,100 - $14,300 -. 1995 FOUNDATION BUDGET REVENUES Programs (Restricted) Adult Literacy Children Services Homework Centers Technology Year Round Reading Board Donations Unrestricted Restricted Fund Unrestricted Unrestricted Interest Mern bers hip Special Events Bequests Total Revenues EXPENDITURES Program Grants Operating Expenses Admin. Asst. Legal and Professional Consulting6 taff Newsletter Off ice Planned Giving Solicitation Training Special Events Total Expenditures s25.000 $10.000 ~10,000 s 5,000 s 10 .ooo $12.000 $56,000 $3.000 $3 .OOO S 3.000 s 12 .ooo 3 1.000 s 150,000 $89,000 $5,000 $5,000 $4,000 $44,400 $2.000 $1,000 $1,000 d 1,000 $600 $2,000 $150,000 Tapping Community Resources 9 -_ CUSTOM ACTION PLAN 0 Program & Service Needs 0 Board of Director Needs Staff Skills Sources of Start-up Funds 0 What is our first step(s) Tapping Community Resources 10 FOUNDATION FOR ~’IONTEREY COUNTY FREE LIBRARIES ANNUAL REPORT SUMMARY During 1994 the Foundation for Monterey County Free Libraries raised S 160.000 to support the library’s adult literacy programs, totally fund the homework centers. fund a part-time children’s coordinator position, purchase 500 childrens audio cassette/book sets. assist with the Greenfield fund-raising, and complete the funding for a second bookmobile. BACKGROUND The Foundation for Monterey County Free Libraries was founded in 1990 as a result of the Mark Massel bequest and the hard work of several community leaders. The Foundation’s mission is to raise funds to enhance the services of the County Library and open windows to a larger world. .. PROGRAMS Since 1992. the Foundation has funded: 0 The Adult Literacy Program that provides free one-on-one tutoring for an average of 100 adults at any given time. The Homework Centers (grown from one to seven) provide after school tutoring and help for children grades K-12. 0 A 10 hour/week children’s program coordinator who enhances the staff’s ability to provide quality services to children. 0 The purchase of children’s audio cassette/book sets from a Community Foundation grant. 0 Two new bookmobiles with major grants from Beverly Cleary and the Harden Foundation. This allows the library to reach many geographically isolated residents. $75.000 $60,000 8 10,000 $7.500 $220,000 TOTAL $372,500 Tapping Comm-ity R-OW-CCM 11 a ANNUAL REPORT 1995 GOALS -4dult Literacy $25,000 0 Homework Centers $57,000 , 0 Children’s Pro, aram $38,500 0 Electronic Info Delivery $5,000 The Foundation has established a Planned Giving program and an Associate Membership category, which provides discounts at manv local bookstores. These accomplishments are due to the dedication, hard work and donations of many volunteers, the President’s Advisory Council, and especially the Board of Directors: Nancy Ausonio, Castroville Daryl Bowen, Marina Albert Esparza. Salinas Marlys Maher, Salinas Katharine Massel. Carmel Valley Carl Nielsen. Pebble Beach Mary Orradre, San Ardo Barbara Schwefel, Salinas Bertha Ayers. Marina Gail Delorey. Salinas Ralph Kuchler, Monterey Dee Maitland, Salinas Fran &Fadden Salinas Susan Nino. King Citv Granville Perkins, Castroville Pam Verduin. Salinas Dallas Shaffer, County Librarian Jim Bower, Executive Director SPECIAL THANKS A large number of individuals and organizations have made ongoing significant contributions. Notable among the latter are the Community Foundation for Montere? County, the Harden Ranch Foundation, Household Credit Services and Pacific Bell. 1994 Revenues 1994 Expenditures Tapping Community Resources 11 b CREATING--AND OPERATING A LIBRARY FOUNDA4TION BIBLIOGRAPHY Barber, Peggy & Linda D. Crowe. G> New York. Neal-Schuman. 1993. Drucker, Peter F. Managigq the No n-Profit Orunization. New York, HarperCollins, 1990. :$. Evanston, Urban Libraries Council. 1993. Hardy, James M. Developinq Dynamic Boards: A P roactwe =\;D . proach to Building NonDrofit Boards of b. Erwin, Tennessee. Essex Press, 1990. Jeavons. Thomas H. Public Li braries and Private Fund Raisinp: -L u . Evanston. Urban Libraries Council, 1994. )( Mancuso. Anthony. a Berkeley. Nolo Press. 2nd Edition. 1993. Steele, Victoria & Stephen D. Elder. Becoming a Fundraiser: The Pr incide s and Practice of Librarv DeveloDment . Chicago. American Library Association, 1992. Swan, James. Fundraisin- U for the Small Pu blic Librarv: New York, Ned-Schuman, 1990. A Ho w- T 0- D 0- It Manual for Librarinns. .. Bergan, Helen."Where the Money is: How to Add Names to your Prospect List." Iibrarv Adm inistration and Mawement . Summer 1993: 137-143. See also interview of Bergan in same issue. Carrigan. Dennis F! "The Roles of Library Directors in the Political Economy of the City." Public J ibrarics. NovemberDecember 1992: 337-342. Carrigan, Dennis P. "The Director as Entrepreneur." Pub1 ic Iibrar ies, July/August 1993: 200-203. Fleming, Helen Ruth. "Library CPR: Savy Marketing Can Save Your Library." Jibrarv .T ourn.11. September 15, 1993. of J .ibrar ation. Issue 12.4 (1990). Devoted to various aspects of library fund raising. v Admlplstr .. Krull, Jeffrey R. "Private Dollar$ for Public Libraries." J ibrarv Joud J~~UWY, 1991: 65-68. Shearer, Kenneth. "Confusing What is Most Wanted with What is Most Used; A Crisis in Public Libr,irv Priorities Today." Public Libraries, July/August. 1993: 193- 197. Tapping Community Resources 1 2 Public Library Private Fu n d - Rai s i n g A Report Based on a Survey bMiS P. carfigan Oennis P. Carrigan is Assistant Dean of the College of Library and Information Science atthe Universityof Kentucky. Lexington. He has a particu~ar interest in library manage- ment. Private fund-mising by public libraries is likely to grow in importance as tax mvenues to libraries fail to keep up with needs. The experiences of directors whose libraries have undertaken fund-raising may prove valuable to others considering it. A news story in a recent issue of Library Journal carried an ominous headline: 'Governor Slashes County of Los Angeles PL Budget." The consequences were sum- marized: Ten libraries to close, acquisi- tions cut to zero; up to 360 layoffs expected in'worst catastrophe for public libraries.' The library's 'worst night- mare has come true." but, according to the article, the nightmare isn't confined to one California public library: "Gover- nor Pete Wilson is proceeding with a plan to shift $2.6 billion in property taxes away from services such as librar- ies to public schools." Although the funding situation for public libraries may be the worst in California, it is also dire elsewhere. An- other issue of Library Joud con- tained articles with these headlines: Towa Libraries' Budgets Halved" and "Library Buildings Slump at the Polls."* Still, in that issue, the author of an article on fee-based services reported that although fees are charged by only a minority of public libraries, those that do charge "are responding to difficulties faced by almost all libraries," as state and local funding has decreased at the same time that demands for servicee have inaeased. 3 Charging fees is only one reaction to reduced tax support. Library directors, trustees, and Friends have solicited donations for as long as there have been public libraries, although not in great numbers. That may be changing. Given the economic realities confronting pub- Submitted January 1993; accepted May 1993. lic libraries, the need to raise money from private sources-individuals, corporations, foundations-can be ex- pected to grow and fund-raising remain a permanent part of the financing of public libraries. Consequently, the fund-raising methods employed by experienced directors provide a valu- able lesson for the uninitiated. To obtain information about success- ful fun$-raising, a questionnaire was sent to the directors of100 public librar- ies, serving populations from 25,000 to more than 1,000,000~ Directors were asked to return the questionnaires even if their libraries were not engaged in private fund-raising. Respondents were asked if their names could appem, some declined. Eighty-three questionnaires were returned (an 83 percent response rate), of which sixty-one reported expe- rience with fund-raising. Table l shows the number of libraries surveyed in each of the six population groups, the num- ber responding in each group, and the number engaging in fund-raising. Survey Fhdings The sixty+ne libraries reported raising a total of $24.7 million over the three fiscal years 1989-9.) through 1991-92. Table 2 shows the total amount raiaed over the three yeam for each population group and the mean amount raised per library in each group. How did they do it, for what purposes did they do it, and what could other directors learn from those experienced in private fund-rais- ing? The following discussion is based on the sixty-one responses, although the total number of answers is not always sixty-one; not every respondent an; swered all questions, and some ques- tions allowed for multiple answers. Respondents ranked the importance of the individuals and groups involved in fund-raising on a scale of 0 (no impor- tance) to 5 (most important). The li- brary director received the greatest number of 5s (a), while the board of trustees, Friends' organization, and tax-exempt foundation were tied for sec- ond place (17,17,17). Designated staff members (e.g., 'director of develop ment") received thirteen 5s, while 'other" and fund-raising counsel (professional hnd-raiser retained as consultant) received six and three re- spectively. Another way to indicate the relative importance of the fund-raisers is to total all of the rankings given each, i.e., all of the 5s,4s, 3s, 2% and 1s given the direc- tors, the board of trustees, etc. As table 3 shows, the top three were director (total = 213), Mends (1811, and board (1651, followed by designated staff member (1361, tax-exempt foundation (1171, "other" (621, and counsel (56). In all, twenty-nine of the sixty-one librar- ies responding (47.5 percent) gave some weight to tax-exempt forindations. Twenty-four directors confirmed that their staff includes a fund-raiser or a development peram; the larger the library, the more likely is this the case. Purposes What do libraries do with the money that they raise? The survey respondents indicated that books and audiovisual materials were their first funding pri- orities (37) followed closely by program- ming (36). After programming came January/February 1994 31 Table 1 Number of Libraries Surveyed, Responses, and Engaging in Fund-Raising, by Population Group -. No of bbranes No of hbranes No of Libranes Engaging in Population in Survey Responding Fund-Raising More than 1 million 6 5 (83 3%) 4 500.000 to 999,999 10 8 (Bo 0%) 8 250.000 to 499,999 15 11 (73 3'%0) a 100,000 to 249,999 38 33 (86 8%) 24 50.000 to 99.999 16 12 (75 0%) 8 25,000 to 49,999 15 14 (93 3%) 9 Total 100 83 61 Table 2 Amount Raised through Fund-Raising, by Population Group, 198S90 and 1991-92 Amount %sed (in thousands) Population No. of libraries Total Average More than 1 million 4 $ 4.741 $1.185 500.000-999.999 8 5,876 734 250.000-499.999 8 6,538 81 7 100.000-249.999 24 5.732 239 50.000-99.999 8 1,577 197 25.000-49.999 9 272 30 Total 61 $24,736 funding for equipment (251, endowment (221, additionshenovations (17). and "other" (16). Finally, ten libraries sought funds for new buildings. It is noteworthy that more than oncthird (36.1 percent) of the respondents-look- ing to the future, perhaps-indicated endowment as a purpose for fund-rais- ing: An endowment will continue to pro- vide money annually, through even the leanest years. Identifying Prospects.. . Where does hd-raising begin? The logical first step is identifying hding ~~urces or pmepects. Ofthose surveyed, fifty-five respondents claimed succes~ in raising money from individual contributors, forty-five had been suc- cessful approaching corporations, and thirty-nine succeeded with foundations. There are a variety of ways to iden- tify prospects, but some were mentioned more frequently than others: efforts by members of the library's board of trus- tees and/or its Friends'organization are a valuable resource, and so is knowing which individuals and businesses con- tribute to other local nonprofit organ- izations. Karen Drake, director of the Chandler public Library (Ark), reported: We target sectors of the community (i.e., businesses, service clubs, individu- als) and put committees in charge of identifying prospects in each sector." Many respondents stressed the im- portance of personal contacts. Libby Collins, director of the Sara Hightower Regional Library in Rome, Georgia, summed it up very well: The executive director of the Friends knows everyone in town and how deep their pockets are." Some respondents consult founda- tion directories in their quest for fund- ing murcea, and several larger librariea retain professional fund-raisers to identify prospects. Library usexa are po- tential contributors, too, according to a director who considers patrons who place reserve book requests as prospects for donations. Another director devel- oped a 14,000-item mailing list from among the subscribers to the library's calendar of events and new library card holders. Active patrons, too, can frequently help identify prospective contributors. Some libraries are lucluer th'iin oth- ers. One fortunate director reported that hs county probate judge is a former library director. When estates come be- fore him with non-assigned nonprofit donations, he encourages that the li- brary be named. . . . and Approaching Them How is a prospective donor approached? The most frequent response was through personal contacts and board appeals. Dan Bradbury, director of the Kan- sas City Public Library (Mo.), (where fund-raising income exceeded $1.4 mil- lion in 1991-92) commented on the im- portance of the personal touch, noting "[the] peer approach is the best when possible." Cheryl Hackworth, develop ment director at the Allen County Pub- lic Library in Fort Wayne, Indiana, emphasized the importance of kard members and other 'connected' people." Diane Duquette, director of the Kern County Public Library in Bakersfield, California, takes the concept of net working among the well-connected a step further, 'Powerhouse individuals meet with other power brokers in the community to challenge them at break- fast, luncheon, and dinner meetings subsequent to cultivation events at local clubs." Directors outlined a number of the variables at play when approaching a funding prospect. One library founda- tion executive director said that the se- cret ia to have 'the right volunteer asking for the right amount at the right time for the right cause." Merna Smith, associate director of research and development at the Salt Lake City Pub- lic Library (Utah), emphasized the importance of "finding the right individ- ual to make the contact." The Opening Line.. . How important is a snappy opening line to the eventual mcceas of a library's appeal? Responses were mixed, with most respondenta indicating that the opening line should be tailored to the situation at hand. The proponents ofopeninglines tend to begin their pitch with an appeal to the donor's civic-mindedness: Maria- Eugenia Cossio, executive director of the San Antonio Public Library Founda- tion (Tex.), opens with We know you care about education." Evelyn Hoffman, development director at the Lm Angels 32 Public Libraries Table 3 Relative Importance of Individuals and Groups to Fund-Raising Number Totd of 5s Points Olrector 23 (1) 213 (1) Board 17 (2): 165 (3) Staff 13 (3) 136 (4) Friends 17 (2)' 181 (2) Foundation 17 (2)' 1 17 (5) Counsel 3 (51 56 c7) Other 6 (4) 62 (6) Te Public Library, favors We'd like to give you an opportunity to invest in the fu- ture of your community." But Executive Director Pat Woodrum of the Tulsa City-County Library (Okla.) recom- mends keeping the opening gambit sim- ple: We need your help!" Rather than employ an opening line, the director of a small library in upstate New York suggests using a"theme" that stresses the role of the public library in the community, and another upstate New York library director noted that he focuses on his institution's financial dif- ficulties as well as its importance. In this same vein, a third director in the rural Southeast emphasizes the need for good library service in an area with few community resources. . According to Kay Harvey, a founda- tion executive at the Broward County Library Foundation in Fort Lauderdale, Florida, more important than deliver- ing an opening line is developing a rela- tionship and stating the library's mission clearly: " look for [a] match with the donor's needs and interests." Shir- ley Alexander at the Hennepin County Public Library in Minnetonka, Minne- sota, agrees: "he focus of each contact is on the individual, 80 no single opening line is recommended. Development of rapport and determining their interests is key." . . . And Making an Impression After making a successfil approach, what steps can a library take to sell ita appeal to potential donors? The cornu- nity relations director of a very large public library admits to relying on "let- ters of pleading to library users." But acoording to other survey respondents, there probably are as many ways to help sell an appeal as there are donors wait- ing to be sold. Being well prepared is very important, says SUS~ Coldberg, director of the Minneapolis Public Li- brary; the appeal to a prospective donor should be made 'carefully and in a well-thoughtaut manner-preferably by someone who knows the donor. Advance material should be sent+oncise, ef- fective.- Thomas Nicholas of the Autora Pub- lic Library (Colo.) emphasized the im- portance of letters to prospects "whether they donate or not-someday they will." It should also come as no surprise that some prospective donors (to put it bluntly) can be bought. One library de- velopment officer cited a case in which his library sparked the interest of a potential donor by offering him an op portunity to sponsor a very visible com- munity activity. The director of a small public library in upstate New York wrote that contact with a prospective donor usually is made by someone who knows the pmspect and who "states the library's need, asks for help, and offers recognition." Never underestimate the importance of recognition. Dennis Bruce, county librarian in Spartanburg, South Carolina, put it succinctly: "Ego is a factor. me1 individual may want to name a room . . . [a] corporate donor usually wants a plaque in the lobby." Any discussion of the care and feed- ing of prospective donors would be in- complete without mentioning the importance of combining library func- tions and food. Cheryl Hackworth wrote that at her library, Sal prospect is in- vited to lunch and a tour of the library by a foundation board member. The needs of the library are discussed at that meeting." Edward Szynaka of the Pasadena Public Library (Calif.) de- scribed a similar approach that is sure to get results: A prospect is invited to lunch at the library, aRer which the director delivers the hard sell, and a "peer or friend does the dosing." (But watch out for those fund-raising feaste: Denver, Colorado, librarian Rick Ashton says that he gained fifteen pounds in five years as a result of the many lunches and dinners he has at- tended to advance his library's cause!) Tailoring the Appeal.. . Should the fund-raiser alter the appeal to match the interests of a potential donor? This question raised a number of issues. When respondents were asked if business donors should be approached differently than individual donors, thirty respondents said yes, but seven- teen disagreed. Kay Harvey sided with the majority, commenting with regard to business donors, 'Sell marketing as- pects, medidcommunity exposure . . . tie in to business goals, targeting audi- ences." Another director advised that The focus is always on the donor's interest. With businesses, emphasis would be placed on the quality of the work force, economic development, and business collection." A prospective individual "usually re- quires more research [than does a pro- spective business donor] to determine his or her interests, priorities, capacity to give, etc.," according to John Manos, director of development at the Denver Public Library. Kay Runge, director of the Davenport Public Library (Iowa), notes that while a business that is known to support community projects %ill either vote [a library request] up or down," individuals "sometimes need to be convinced they should be donors." Should the form that the appeal takes be driven by the intended use of the money? Nearly twice as many respondenta (28) thought so as dis- agreed (16). One foundation executive director stressed making a distinction between fund-raising for the endow- ment as opped to seeking money for current needs, as he believes the two require different approaches. Debbie Sales, director of development at the Iowa City Public Library, agreed that endowment and current-needs hding require different appeals: "Operating funds need to be general appeal, ex- plaining what happens because of the gift, i.e., summer reading programs, larger collections, etc. Endowment girts can be more specific, showing the long- term effect of a growing collection." But Dan Bradbury disagrees: "Your approach [should be] based on what you think will work, not based on how the gift would be used." Susan Goldberg also feels that the appeal should cer- tainly be based on [the] donor's needs and interests.' Thomas Nicholas ob- served that Wonom have a need to do something specific rather than general. The objective is to personalize as much 8s possible." In fact, the value of basing an appeal on a particular project was a recurrent theme among respondents. By way of showing how specific a request can be, Januaryfiebruary 1994 33 consider the library Friends’ group who reported sparking community interest in a renovation pruject by encouraging every patron to buy a brick! A final observation on +loring an appeal comes from Stephen Kershner, director of the Bloomfeld Hills Public Library (Mich.): “Programs seem to be harder to ‘sell’ than a building project. ‘Bricks and mortar’ are tangible and leave monuments to people.” (His view, incidentally, was shared by only eleven respondents; sixteen indicated that this has not been their experience and thirty-three didn’t know.) Making the Pitch When a prospect has agreed to contrib Ute, should a library specify how much of a donation it wants? Respondents favored being specific over leaving it to the donor’s discretion by a three to one margin (33 to 11 1, with eight indicating that they play it both ways, depending on the situation. If a contribution isn’t immediately forthcoming, should the first %on be taken as the last word, or is it better to keep trying, at the risk of being irritat- ing? “Back off seems to be the advice of the majority ofthose sampled: only thir- teen of fifty-one thought it worthwhile to press the issue, and eight individuals adopt a wait-and-see attitude. Yet, judging by the comments this question evoked, it appears that everyone seema to leave the door open for a future try. Shirley Alexander finds it preferable to take no for an answer, but will “try to leave an opening for another contact.” So does Lee Brawner, director of the Metropolitan Library System in Okla- homa City, who “plan[sl to revisit” whenever his request is turned down. Kay Runge ala0 can take a no, but “only for this time or project.” Among those who believe that per- sistence pays off is Dan Bradbury, who advises to keep trying, %ut always ask a different question.” The director of a California library also keeps tqing af- ter the first brush-off. but “No more than three times!” The bed advice might be that from Libby Collins who says keep trying, “But don’t imtate.” Variety of Events Of course there’s more than one way to make money; nearly 78 percent of those responding stage special fund-raising events. Their experiences show that there’s no limit to the imagination when it comes to library fund-raising, the ever-popular used-book sale notwith- standing! Dinners are a favorite event. The Friends of the Louisville Free Library (Ky.) sponsor an annual Author Dinner, which typically has between 300 and 400 in attendance. The Broward County Library Foundation hosts a YNight of Literary Feasts,” according to Kay Harvey. (The foundation also features a Lunch and Lecture Series for the lighter appetite, as well as a series of Literary Lectures that appear to be calorie-free.) Diane Duquette says the Kern County Public Library sponsors, among other events. a major donor dinner. At the other end of the culinary spectrum, the Las Vegas-Clark County Library Die- trict (Nev.) hosts a chili cookoff. On the high end of the fund-raising scale is the Mobile, Alabama, Public Li- brary’s Friends’ annual gala, which raises as much as $3O,OOO, according to Library Director Dallas Baillio, and Ed- ward Szynaka reports that two $100-a- plate galas held for the Pasadena Public Library each year net more than $lOO,Ooo. There also are many ways to raise money without dishing up a meal. Auc- tions are always popular. A large urban library undertakes a baseball auction to support its summer reading program. The Salt Lake City Public Library has conducted an auction of autographed books, and another library reported a successful art auction. The Sterling Heights Public Library (Mi&) includes celebrity auctions, murder-mystery parties, and icecream socials on its list of fund-raising eventa Taking a cue &om public broadcast- ing# the San Antonio Public Library Foundation conducts a two-hour Tele- fest,” similar to a telethon, during which the public is asked to pledge support. The Metmpolitan Library System in Oklahoma City tried a dance in conjunc- tion with a cowboy poetry gathering, and the Pika Peak Library District (Colo.) spom an annual “Great Pikes Peak Cowboy Poetry Gathering.” According to Director Constance Tif- fany, the Glendora, California, Public Library’s “All American Sociable” helped raise money for children’s books, nnd a trivia contest benefited the litera- cy program. Lynnda Wangsgard, direc- tor of the Weber County Library in Ogden, Utah, reported sponsoring a Breakfast with Santa as well as a Dance ‘til You Drop event. At the Bloomfield Township Public Library, patrons could ‘adopt-a-chair” to help furnish the com- munity room. Finally, garage sales and flea mar- kets, those fine exemplars of American capitalism, proved successhl hd-rais- ers for both John Frazen, director of the East Meadow Public Libraxy(N.Y.1, and Director James Honey, of the Vestal Public Library (N.Y.). Diplomacy Is a Must Occasions arise when a donor offers a collection or funds for a collection in a subject in which the library has no interest. Such situations require diplomacy to decline the offer without alienating the giver or eliminating the possibility of future contributions. Only halfof those responding had received an unwanted contribution (27 out of 54), but their comments emphasize the im- portance of having a written policy con- cerning*. A director in California noted that his library has “a very specific gift pol- icy.” The Salt Lake City Public Library has one as well, which is a model of clarity, brevity, and comprehensive- ness. Another .California library re- ported an incident in which a would-be donor appealed the director’s refusal of his gift to the board of trustees; the board upheld the director‘s decision. Of cotuse, in the bestcase scenario, the diplomatic library or foundation di- rector is able to convince the donor to change the giR to meet the library’s needs. Kay Harvey makes certain to “offer various other plans, solutions.” Susan Goldberg ale0 lruggests alterna- tives to giRs she cannot accept, and Lee Brawner has succesefirlly convinced a prospective donor to modify his offering to make it akeptable to the library. Some unwanted collections can be accepted if they can be self-supporting. We ask for additional monies for an endowment to take care of the collec- tion,” aocording to Maria-Eugenia Cob sio. Director Dale Gaddis of the Durham Public Library (N.C.) says that the pm spective donor of an unwanted collec- tion is asked to provide funds for building the collection and for providw access to it. Contributions offered with strings attached need not always be unaccept able, according to Director Rick Spear of the Lewiston Public Library (Maine). His library accepts restricted funds if 34 Public Libraries e figure I. IibwFund-RaisingAffectedthe the conditions are sufficiently broad. He gives as an example a contribution re- stricted to the purchase of children’s materials. When there appears to be no compro- mise, of course, the unwanted gift must be tactfully declined. The development officer of a large Western library refers would-be donors to a more appropriate recipient, offering to arrange a meeting to bring them together. The extra effort is appreciated by the donor; such thoughtfulness may pay a dividend in the future, whether or not another re- cipient actually can be found. Valerie Matt, director of the Albemarle Re- gional Library in Winton, North Cam- lina, also makes a point of suggesting an institution that may be more interested in the collection, as does Edward Szy- naka, whose library’s girt policy re- quires him to state that were the library to accept the gift. it would have to be sold and the profits applied to a library project. Some respondents who found no al- ternative to =regretfully declining un- wanted gifts shared their diplomatic solutions. John Manos reported that his library was offered a conservation col- lection that was a decade out of date. The library estimated the costs to up date the collection and added to that an endowment 6gure whose income would provide one-half of the collection’s maintenance costs. Presented with this figure, the would-be benefactor with- drew the offer. The Berkeley Public Li- brary (Calif.) was offered a special collection of no interest to the library; the offer was declined, citing lack of Budget (LibrariesServingover lO0,OOO). staff and space. In Bloomfield Hills, a prospective benefactor offered the li- brary funds to develop a videocassette collection on the condition that the would-be benefactor would choose the titles. Fortunately, reports Stephen Kershner, state law requires library staff to select materials, so the offer could be declined diplomatically. Tax Dollars Not Reduced Directors were asked about an issue of particular concern, specifically whether raising private funds might result in a reduction in the amount of tax dollars coming to the library or in a lower rate of increase. No respondent found this to be the case; Mty answered no and six did not know. In some instances, the state formula for funding public librar- ies does not permit a reduction of tax money, as in Oklahoma, according to k Brawner. Dennis Bruce’s experience in Spartanbug has been ideal: raising money privately “has leveraged more public money.” Constance Tiffany has had a similar experience in Glendora, where raising private money has enaour- aged an increase in public funding. Do directors believe it is more dif6- cult to raiee private funds in a tmubled economy? The surprise is not that thirty-four answered yes, but that twelve answered no. Eleven said they did not know. In Sum: Diversity and Agreement Nearly half (47.5 percent) of the respon- dents gave some weight to the efficacy of the “tax-exempt foundation” as a fac- tor in fund-raising, and that percentage held uniformly among all six library pups regardless of library size. In con- trast, the 39.3 percent with a staff posi- tion for fund-raising tended to be only the larger libraries. Ideally, a library raises private funds for an endowment, never touching the principal. More than one-third of the respondents raised funds for that purpose, and library size was not a factor. Methods for identifying and ap proaching prospective contributors were identified, and two were cited re- peatedly: efforts by trustees. Friends, and foundation board members (who are uniquely qualified for the task of fund-raising), and the importance of personal contacts. Fund-raising ability should be considered when trustees, F‘riends. and foundation board mem- ber~ are chosen. By nearly two to one, respondents said that the approaches to prospective business and individual donors should differ. By the same ratio they said that the appeal to a prospect should vary with the intended use of the money. There were many opinions on the importance of opening lines, but by a margin of three to one, respondents said that they favor asking for a specific amount rather than an unspecified contribution. Two respondents in three recommend taking no for an answer rather than risk offending, although many prefer to ”leave the door open.“ Most reassuring is the fact that no re- spondent found raising private money adversely impacted the library’s share of tax =venue. Finally, the fact that half of the re- spondents had been offered unwanted gifb shows the importance of diploma- cy, of having a written & policy. and of having a board that will affirm staff decisions. Wave of the Future public library funding has three compo- nents: tax revenue, fees, and pnvate arntributions. Opposition to fees makes them unlikely to become a slgruficant source of revenue. Tar revenue will re- main the major component, but its adequacy is declining. Therefore, dlrec- tom and trustees have two options. pro- vide a level of Service that reflects decreased funding or increase fundmg through private means. The latter IS the obviouk-but dSicult--choice It Januaryfiebruary 1994 35 requires reliance on private cuntrjbu- tions, a largely undeveloped resource, but one that an increasing number of hies are being forced to investigate. New demands will be placed on di- rect~= and trustees; the pressures on those responsible for hd-raising will be relentless. According to Ronald Dub- berly, director of the Atlanta Fulton Public Library in Georgia, "Private dol- lars tend to be very costly to raise in terms of time and effort. When you get a private dollar, you generally get it only once," 80 that it has to be "re-raised" every year.l And yet, despite the chal- lenges presented by private fund-rais- ing, given today's fiscal reality for public libraries, it appears to be the wave of the future. References and Notes 1. "Governor Slashes County of Los An- geles PL Budg&,"Libmty Journal 18, no. 12 (July 1993): 13. 2. Evan S. Lifer and Michael Rogers. "News," Library JoumaZ 118, no. 11 (June15,1993): 15-16,19;RichardB. Hall, 'Library Buildings Slump at the Polls," 34-39. 3. Wendy Smith, 'Fee-Based Services: Are They Wotth ItTLibmry Journal 118, no. 11 (June15.1993): 40. 4. The author will provide details about the selection of the 100 libraries to anyone who nquesta such informa- tion. 5. Dennis P. Carrigan, The Roles of Li- brary Directors in the Political Econ- omy of the City,'Public Libraries 31, no. 6 (Novh. 1992): 342. REPRINTED WITH PERMISSION OF ?HE AMERICAN LIBRARY ASSOCIATION, FROM PUBLIC LIBRARIES, JAN/FEB 1994, COPYRIGHT @ 1994. 36 public Libraries -- ur--c=-*==; d-.zz~t, ,-yLTi c 1.1 K -I --C~SL.LT;~G GZCLP c 1&37fS200355 r'. 22 Carlsbad City Library Board Discussion Questions c 4 1. What has been your experience as a user of the services offered by the Carlsbad City Library? a) What dc you fcel are the Mcsf importonf sefvices' the library provides. U 8 8 w I w 8 8 I W 8 8 W W W .I Check out Scoks if there cre reserved books. Wcrk wifh reference Take reference study clcsses. Use tke secrch cctatog Use the cQmputers 2esd magozines and collese catalogs Sitthg in the children's department Story hours ,411 :he children's pfogrcms Socicl, arris3c. polifical center Everyone who's who is invclved with the library I The oniy building for gathering in the 1960s 8 Pick up information (in whatever form) - community or other inicrrnarion A picce to study Useful collecficns (historic photographs and genealogy) MUSIC Art cdiection could be borrowed Different kinds of books Meeting roorI Close relaticnship with people in the community Videos - .- b) Where else do you get the informalion and services provided by the libraw? Bookstores Personal ljbrary 1 Mainstreet .I Readers Digest .! Video stores 2. Who do you feel ?he library is here to senre? .; For everybody For those people who value its servlces .I Geography of the city makes outreach difficult Non residents get service at our library .I Business community (not as much us they should) 'Responses in italics reflect those felt to be the most importoni services provided by the library. m a 8 m m 8 8 rn rn It helps them learn - cbout themselves and the community. Jobs Read Entertainment Can get it checcer ai the library Helps fie fincncial rcting of the city. The library is z center Helps people learn about fundraising Helps people get io know others The library is c scfe place. Helps aecEle iearn new skills Prosrams ct ??e Centra are helpful. 4. What ore some of the greatest challenges facing the liorary? Financial Teaching pecple to use computers, materials in the library. New libray lcctltion tc Serve all people in the community (north/south split). Marketing tc the community Technctogy cnd welcoming environment to the community. Will technolcgy at some future time replace libraries? Serving the total Carlsbad community - .Large senior population -_ -- aWcrkers don'T live here. WTcurism Ccmpufer technology companies .Barrio kids are coming home more. .Mast grom is in LaCostc. . you could change one thing about the library, what would it be? Build a new one Open mQre hours to serve more people Sunday hours Improve the physical support (Le, parking lots) of the buildings Have rnuffiple copies of books Meeting rooms Study rooms Increase the staff Bring back comfortable seating 6. What makes you proud of tfie Catlsbad City library? 9 Staff and what they put together to help people m We have hung in there Ability to get whd you need and be a part of the community. State stats show Carlsbad near the top. Have had good leaders FOCUS Group Text Carkbad Unified School District - Draft How do you use the library? 8 8 8 8 8 8 8 W W 8 8 8 I rn 8 a a R I II R I rn 8 I Personal Ese Pleasure L! rescsch Rcsearch bcyond the textbook for supplemental information .Rivenile marerids are helpful Historic materials on Carisbad Get ansuers to children's questions Donations to the library [ my boob] -Magazines Trace1 and comumer infomarion Place to read 3r hangout Audio/video materials Personal and for lessons In-depth information on special topics Access issues Independent reading &: research [~mdeents] Mainstreet access Summer reading program Infomarion on special hemes Work more on cooperation on special muterids Special materials Need city library card Weeklv visirs - .- Rofesshnal Use Give the kids more responsibiiity - trust them to get a libnry card. There was a lot of discussion about who needs to sign and when for a student to obtain a library card. The CORS~~S was that if a child wants a library card, make it easy - don't put up barrim or create a situation which says from the "git go" that we don't trust how they 411 use their materids. rrhe middle school principal present shared how his li'brary card was something magical fix him as a child To him it meant that he belonged to the library and with this little card. he could get a book.] Creating new skills [writing] :Veed more lead time on notice of .ypeciulpmpams. Greater understanding of grading cycIes and schedule of projec% Give the tirneline as much in advance as possible Collaboration with California Young Rcadcr project Special tours to learn about the library and get c'ivds .4bout 112 the kids unable to get what they need Jr. Highers - encourage them to ask questions May not know how the phrase their questions Re careful to diversify assignments Middle school students can be tentative in their approaches to people. 8 ked help learning how to use library resources Need to stirndate the love of reading in children 1619729205055 P.E The library needs to be more user friendly Nith young people Work tlith beginners and younger readers as well Reading progctms for families Have city li bray staff participate in school lib- orientations Post pictures-of city libnry suflat schooI library buIlctin boar& For students to see. If' possibie. have 3 vidco on how to use the city library st thc schools. 5taff at die. cir). librap- - wear butlons that say ASK &ME ked !o coordinate class visits or use of special subjects. [Advanced notice both wqs.1 Vo system presently exists to coordinatc support for classroom assignments. Hate john mend Iibnry tcchs. meetings for the schools. ked to get to know each other better [the library and school stafEs] Let's have open house at the city library for the tcachcrs as a means of orientvion Foster collaberxion - the librq as our loth school. .. How to share technolow and future development of electronic access to in formation. %'ill it be possible For the city library to cfectronically access the school's collection '? Need information on how to call the library and Isavc message after hours [this is often when teachers are woriung on lessons.] Have something for the phone - like emergency numbers with the library numbers on it. Use of E-mail to communicate new resources, This includes the Valley Jr. High bulletin board. Put the city Ii5rary on the mailink list. [Mormauon to parents] Evoive together in tcthnoiogy development. Share inforqation. Develop a plan for tec hmolog together. We have a vested interest in learning how to work qith this together. Lib rary/Schooi Partnerships 8 .' , Remedial reading in summer Get parents involved Literacy /math tutoring Cross-age reading meep firom l00Shg face] After school programs [homework centers]. We are pretty good [the schools] with IC4 It is the children fkom 4 - 8 where we don't have much to offer except me after school athletic programs. Ways to poll resources to expand range of Wexpertise TV fm night for families to read at the libmy Lack of reading interest at the uppn elementary and middle school Silent reading a staple in schoob Schools have limited media rcsomes. What can the public library provide? Professional librarian3 piarming together Share a print out of AV. holdings and library CD-ROM products Systematically insmvice teaching staff on what the library has Keep up bilingual Services at the Centra BOKOW the idea hm WaiMart - havin8 greeters at the library. Maybe this could be a form of coniniunity -ice in the City of Carlsbad. I:se more young aduIt volunteers as greeters in the Iibrary. Make an emphasis on recruiting bilingual youngsters I L -. 1 I DON, THANK YCU FOR THINKING OF ME FOR THE PLANNING TEAM. UNFORTUNALY 1 HAVE TO PICK UP MY SISTER FROM THE AIRPORT THAT AFTERNCON. I WCULD LIKE TO OFFER THE FOLLWING SWGGESTICNS: 1. I HAVE CKEN FOUND THAT THERE IS A LOT OF RESEARCH BOOKS ELEMENTARY STUDENTS AND HJGH SCHOOL STUDENTS, BUT THERE SEEMS TO BE A NEED FOR MIDDLE SCHOOL LEVEL MATERIAL. 2. COULD 'NE SUPPLY THE LIBRARY WITH A COPY OF THE RECOM- MENDED FiEADING LISTS FOR BOTH ENGLlSH AND HISTORY, 1 WOULD SEE A SECTION SET UP SO KIDS COULD READILY FIND THE APPROPRIATE BOOKS 3. PEGGY TAUGHT A LESSON ON THE READER'S GUIDE TO MY STUDENTS. THERE WAS A LOT OF INFORMATION TO BE LEARNED, BUT WE CIDN'T HAVE THE MAGAZINES TO SUPPORT THE STUDENTS RESEARCH. PERHAPS THE LIBRARY COULD HELP US OUT WITH THIS TYPE OF PROJECT. 4. THE LIBRARY HAS A GREAT SELECTION OF HISTORIAL VIDEOS. COULD THEY BE MADE AVAIUBLE FOR TEACHERS TO RESERVE AHEAD OF TIME. PERHAPS WE COULD MADE RECQMMENDATlONS FOR FUTURE PURCHASES OF HISORRIAL SCIENCE, OR PARENTING VIDEOS. ALSO, COULD THE TEACHERS NOT BE CHARGED FOR THE VIDEOS AND AUDIOS 5. A F€W YEARS AGO 1 TOOK A GROUP OF STUOENTS TO THE LIBRARY AFTERSCHOOL TO CHECK OUT BOOKS FOR AN ENGLISH ASSIGNMWT. I MOST OF THE KIDS HAD NO LIBRARY CARDS, OR DID THEY KNOW USE ANY OF THE COMPUTERS AT THE LIBRARY. PERHAPS THE LIBWRY COULD HELP US WITH THIS I I ISSUE STATEMENT CONSTRUCTION OF SOUTH CARLSBAD LIBRARY I Bac ka rou nd The Cole library is very popular with both residents and non-residents. It is one of the most used libraries in the State with an average daily traffic of 2,000 people and each year the demand for services at the Cole !ibraty continues to increase. The Director reports that it cannot continue to operate effectively and will beccme more and more inefficient over time. The South'Carlsbad library is cptimisticarly scheduled for construction in the proposed 1 995-96 Capital Improvement Program in 1996-37. iunding for building the library is currently available utilizing Community Facilities District (CFD) No. 1 revenues. Construction of the library was postponed due to projections of insufficient operating funds for next few years. The library will take approximately wo years to construct and considering current scheduling would open to the public in the Spring of 1999. There are issues regarding construction of the South Cadsbad library which impact growth management and the City's operating and capital budgets. Operating Costs - With the scheduled opening of the larger library, operating costs to the General Fund would increase. Although the Cole library would close for its scheduled remodel and current employees would move to the new library, several positicns would need to be filled. To contain costs, six positions are unfunded in the Library budget; filling those positions would add $230,000 to the General Fund operating budget. in 2001, after the Cole library is reopened, additional staffing would be required at a estimated cost of $775,000. Thus, the cost to staff and operate the South Cartsbad library and remodeled Cole library would increase the challenge of balancing the General Fund budget. Capital Expenditures - The cost to construct the new library is $1 1.2 million and will require the CFD's first issuance of bonds. In order to issue debt for the library and to continue the pace of street and interchange projects scheduled in the ClP, projected increases to the CFD vacant land tax rates would need to be implemented. For example, at the end of two years the tax rates for undeveloped property with residential medium (RM) land use mweed. to be increased to $1 , 152, up from the current $1,004 per developable acre. Industrial vacant land tax rates could almost double, rising from their current $483 per developable acre, to $943 per acre. Estimates show that the CFD will support the bond issue, even though the district has a current delinquency rate of 18%. Recovery of CFD tax delinquencies is calculated into projected CFD tax rates. ARer five years, the County will move to collect delinquent property taxes through tax sale and the City would recover its proportionate share from the proceeds. CFD tax delinquencies would be disclosed when the bonds are issued. It is likely the City would covenant with bondholders to foreclose on any new CFD delinquencies. Sufficient bonds to construct the new library could be issued since the taxes paid by most of the district property owners are current. Growth Management Standards - Library standards in the Growth Management Plan require .a square feet of library space per Capita. The Library performance standard calls for scheduling Inconstruction within a five year period." In other words, when the demand for the facility reaches a certain level, the City has a "five year period" in which to finance and construct additional facilities. In 1986, Citywide Plan performance standards used the assumption of 1,250 units per year. The Yive year period" means the demand equal to 1,250 units per year for five years, for a total of 6,250 units. The actual number of units issued since November 1986 totals 3,270 units, slightly more than half of the original assumption used in the Citywide Plan. Translating this into demand for facilities, it is clear that the actual demand created since 1986 is significantly less than what was originally projected. Demand for library facilities can be allowed to accumulate for longer than five calendar years and still be in compliance with the intent of Growth Management, provided that the total number of dwelling units issued after November 1986 does not exceed 6,250. The same concept can be applied to parks and City administrative facilities. This finding is especially important for facilities that have a financial guarantee for construction but which must be delayed for other reasons, such as a shortage of operating funds. Alternatives At this time, Council may wish to consider the following alternatives to the planned year of construction of the South Carlsbad library and subsequent remodel of the Cole library: -. . 1. Move the planned library improvements back one year, which will defer the opening of the South Cadsbad library to 2000. 2. Upon opening the South Cadsbad library, plan to dose the Cole library until its reopening is required to meet growth management standards. 3. Maintain the planned construction of the new library beginning in fiscal year 199697 and subsequent remodel of the Cole library in 1998-99 as shown in the proposed CIP. .. . , - -. . . . . _. -. Y Q 0 u) u) Q Q LL o(l VI 0) 0 C c ii n I- 0) C n E 8 3 u) E 0 - U z 0 IC T-, x r m 0 0 u, 9 0, 0 - 0 m 9 9 0 0 0 8 9 a 0 r 0 m 9 9 0 9 8 0 0 9 CIRCULATION MAIN LIBRQY Print/Audio Video Equipment TOTAL : BRANCH 11 Print/Audio Video I' TOTAL : CENTRO TOTAL : GRAND TOTAL: REFERENCE QUESTIONS Centro Genealogy Children's Adult Online Branch TOTAL : MEDIA/GRAPHICS PROJECTS Media Graphics TOTAL : CARLSBAD CITY LIBRARY STATISTICS April 1995 Apr. Apr. 1994 1995 61,609 58 , 541 14,259 10 , 190 19 22 75 , 007 68 , 753 15 , 879 19 , 515 3,055 2,352 18 , 934 21,867 1,146 95,967 225 1 328 2 135 6 698 76 2,252 12 714 31 31 62 943 91 563 294 1,345 2 115 7 711 49 2,363 13 877 53 34 87 % Chancre -5 - 29 + 16 -9 + 23 - 23 + 15 - 18 -5 + 31 +1 -1 + 15 - 36 +5 +9 + 71 + 10 + 40 Apr . - 1994 Apr. 1995 % Chanae PEOPLE COUNT (Daily Average) Centro Main Library Branch 104 1,891 776 2,771 + 21 -2 +5 86 1,935 73 8 2,759 TOTAL : --- ATTENDANCE AT PROGRAMS Centro Genealoq ~ Adult Main Children's Main Branch + 58 +s + 127 - 39 + 72 377 220 225 476 292 ' 239 210 99 785 169 1,502 1,590 .. -..* +6 TOTAL : INTERLIBRARY LOANS 126 121 366 57 113 113 325 75 - 10 -7 - 11 + 32 Requests by Carlsbad Received by Carlsbad Requests of Carlsbad Filled by Carlsbad NEW REGISTRATIONS - 49 - 12 - 19 21 888 308 Centro Main Library Branch 41 1,010 379 - 15 1,430 1,217 TOTAL : - 31 1,358 1,957 ITEMS ADDED - 15 555 654 ITEMS WITHDRAWN 2