HomeMy WebLinkAbout1999-02-17; Library Board of Trustees; MinutesMINUTES
MEETING OF:
DATE OF MEETING: FEBRUARY 17,1999
TIME OF MEETING: 330 PM
PLACE OF MEETING:
LIBRARY BOARD OF TRUSTEES
Council Conference Room
CALL TO ORDER:
Chair Seena Trigas called the meeting to order at 3:35 PM.
I.
ROLL CALL:
Present: Library Board Trustees Baron. Gleeson Huss, Tarman and Trigas.
Absent: None
Also Present: Geoff Amour, Assistant Library Director
Dana Hartshorn, Library Management Analyst
Mig Chaney, League of Women Voters
Carol Baird, President of NSDCGS
Sal Savastio, Friend’s Liaison
Lynda Jones, Adult Learning Program Coordinator
Judy Gayton, Special Education Teacher, Carlsbad High School
Allison and Josh
APPROVAL OF MINUTES:
The minutes of the January 16, 1999, meeting were approved with one abstention.
MONTHLY LIBRARY DIVISION HEADS REPORTS:
Library Division Reports were received without comment.
LIBRARY BOARD COMMENTS:
Trustee Baron reported that she had attended the Gallery Committee meeting as the
representative for this board. She reviewed the exhibition schedule for the Gallery
beginning in July of 1999 or as soon as the new building is open and extending through
August of 2000. The initial exhibition will be early California artists and there is planned
a Gallery arts and crafts sale exhibition from November 22, 1999 - January 5, 2000.
The Arts office has already begun soliciting work from various artists for this November
exhibition. Also planned is an “arts cart” which will have similar items for sale whenever
the Gallery is open.
Library Board of Trustees Minutes of February 17. 1998 Meetins Page 2
In addition to the $10 million goal set by the new Friend’s Foundation, some of which
will be to support the Gallery, other fund raising events were discussed. There are
tentative plans for a fund raising Gala to be held one week prior to the grand opening of
the new library building. In addition there will be opportunities for donations of various
levels with various amounts of recognition whether it’s on a donor wall or a permanent
plaque somewhere.
Trustee Baron concluded her report by saying she was very excited about the
committee as well as the future plans for the Gallery.
Trustee Tarman reported that the next Foundation meeting is scheduled for tomorrow.
Currently they are working on a case/position statement and coordinating their fund
raising efforts with the Gallery committee so that neither one is stepping on the toes of
the other. Trustee Tarman also commented that the Foundation was discussing
different ways in which to recognize donors. The plan for the Foundation is to crate an
endowment with the $10 million.
Chair Trigas asked if alt the necessary documents had been filed with the State.
Trustee Tarman replied that they were and that the by laws had been drawn up for
approval at the meeting tomorrow.
ECONOMIC DEVELOPMENT REPORT ON DEMOGRAPHICS OF CITY:
Assistant Library Director, Geoff Amour, introduced Cynthia Haas, Economic
Development Manager for the City of Carlsbad. Ms Haas explained that she had a
large report on demographic trends within the City from which she had selected items
which she thought would be of interest to this Board.
The report was for the most part based on numbers from 1997 data, which is the latest
information available. The presentation provided information on the population as a
whole as well as by age group and ethnicity; residential growth and new home buyers
profiles; Carlsbad household income, and average household incomes in surrounding
areas; school district ranking and school attendance; industrial/commercial growth in
the City; and total employment numbers as well as employees for each industry and
their average wage.
It has been forecast by SANDAG that by 2020 - 2030 Hispanics will represent the
majority in the State of California. Predominately because of our housing market, we
don’t see that change in our city. The ethnicrty ratio has remained about the same in
the City for the past five years.
Trustee Gleason Huss asked how that compared to the rest of north county. Ms. Haas
replied that if you looked at Oceanside, Vista and San Marcos you would see a more
Library Board of Trustees
Minutes of Februarv 17. 1998 Meetina
Page 3
diverse population but a much greater lower socio-economic segment. There is a
strong correlation between income levels and ethnicity.
Growth in the City for 1998 is primarily in the Southeast and Southwest quadrants. The
quadrants are defined by Palomar Airport Road for north and south and El Camino Real
for east and west. The residential growth information is based on actual building permits
issued. Most of the homes are over 3000 square feet and very few multifamily homes.
Construction litigation over the last several years has caused a drastic decrease of
multifamily projects nationwide.
In 1997 the population was a little over 70,000. Based on 2.5-3 persons per dwelling
unit under construction, this year it is anticipated that the population will reach the
neighborhood of 77-78,000 people.
Assistant Library Director Geoff Armour asked what was the projected population at
build-out and if the breakdown would be 50-50 between north and south Carlsbad.
Ms. Haas responded that at total build-out the estimated number is 135,000 and each
quadrant is fairly well balanced in terms of the number of dwelling units.
l ChairTrigas asked if there was still land for building in the north. Ms. Haas responded
that open land is available in the northeast quadrant east of Calavera Hills and then
south towards Palomar Airport Road. There is development currently in that quadrant
but not reflected on the charts as the permits for dwelling units have not been pulled to
date. Ms. Haas said the cap is about 54,000 dwelling units at build-out. Presently the
. City has a little over 30,000 dwelling units.
Trustee Baron asked if there were any anticipated multifamily dwelling units planned.
Ms. Haas said there were some planned in the Rancho Canillo and Aviara
developments. The project in Aviara will be luxury apartments that will rent for $2,000
and up. Ms. Haas pointed out that the City does have an affordable housing
requirement but sometimes they end up as for sale units. The developer decides on
the product to meet the affordable requirement but they are required to build the
affordable units within the City of Carlsbad.
The chart depicting population and age demonstrated that 77% of the population is
under the age of 55. Ms. Haas continued that many people believe that people behave
according to their age but a bigger influence is the era in which they grew up and what
was happening during that time. She had divided the population into cohorts according
to their birth years and provided extensive information on the trends for each group.
The data reflected by the graphs for the school district ranking is based on the STAR
results. Chair Trigas pointed out that all students who had been enrolled for a year
Library Board of Trustees
Minutes of February 17, 1998 Meetinq
Page 4
were tested whether they had English skills or not. The test was not aligned with
California curriculum. She continued that this year they are adding on an addendum
working towards aligning it.
Trustee Tarman submitted that the Carrillo Ranch development, because of the cost of
those homes, will increase the socio-economic balance in San Marcos and result in
higher test scores. Ms. Hass pointed out that this development will only have
approximately 1300 homes.
It is anticipated that at build-out 28% of the children will attend school outside the
Carlsbad Unified School District.
Employment statistics indicate that in 1997 there were a little more than 40,000 people
employed in the City and growing steadily. Nearly 70% of the residents of the City of
Carlsbad leave the City to work elsewhere while 70% of the 40,000 who are employed
here are entering the City from somewhere else.
Industrial and commercial growth in the last two years has increased by a little over 5
million square feet. For about every 300 square feet of industriakommerciai
development you add one employee. Based on the growth in 1997 and last year, it is
probable that the industrial corridor area will be filled and employ and additional 15 -
17 thousand people.
Carlsbad has the second highest number of people employed in the key industries in
San Diego County.
Trustee Baron asked if Ms. Haas had extrapolated any trends from all the
demographics collected which would be of significance to this Board.
Ms. Haas responded that the cohort information was probably the most telling. It
shows Carlsbad tends to have a large number of people who are very well educated
Anything that has to do with education and children will be more and more important to
the residents as will the use of technology.
Trustee Baron felt that this information would be extremely useful in long range
planning. She felt that indicators point to the younger population as being more likely to
vote on increased taxes or bonds to develop services. Also, having the information will
assist this board to focus on those who would be most likely to support a major upgrade
to the Cole Library.
Ms. Haas reported that in a recent report to the City Council, The 2004 Report, which
was a projection for the next five years, they ended with four issues on which to focus:
traffic, schools, internal work force issues; and technology and use of information.
Library Board of Trustees
Minutes of February 17, 1998 Meeting Page 5
Chair Trigas asked if we have information specifically for the northern quadrants, such
as the majority age of the population in the community surrounding the Cole Library.
Ms. Haas said the only statistics available are from 1990 and would certainly not be
applicable, but that for the most part the northern part of the City as a whole is less
affluent than the rest. Chair Trigas asked if this could impact on the type of library
service we would provide.
Ms! Haas said that the data collected in the 2000 census, which would probably not be
available until 2002, will contain a lot of the information in which Chair Trigas was
interested.
Ms. Haas concluded her presentation and promised to provide copies of the charts for
the Board.
ADULT LEARNING PROGRAM:
Assistant Library Director, Geoff Armour, reminded the Board that almost every month
some member of the Board has questions about the Adult Learning Program Report.
For that reason, Adult Learning Program (ALP) Coordinator, Lynda Jones, was invited
to make a presentation to the Board on the new test program at Adult Learning.
Lynda introduced Judy Gaiton, Special Education teacher at Carlsbad High School, and
two of her students, Allison and Josh, who are participants in the program. Lynda
explained that for a long time she had been interested in addressing a need in North
County for outside of school resources to help youth who are not performing at grade
level and falling behind. The only resources available have been private tutors which
can be very costly, averaging $35 - $40 an hour.
Judy Gaiton explained that she has been a special education teacher for sixteen years,
and the first week of September 1998, she called the Adult Learning Program to ask
about the cuniculum in us8. For the most part, the students have been working on
reading since the first grade and have not been able to exceed third or fourth grade
level. Ms. Gaiton explained that her call to ALP was prompted when parents expressed
intentions of placing their child in the Adult Learning Program at the library once the
child reaches 18 years. Her intention was to order the program and books in use by the
ALP but due to the shortness of time, she asked if instead she could bring the students
over to the spaces and use the program at the ALP.
Ms. Gaiton went on to say that in the long run it was a better choice because the
students are treated like adults and they act like adults. The environment is different
from the school campus and the program itself is working. The participants have added
confidence and improved self esteem, and some of them have committed to return to
the ALP to complete the program after graduation.
Library Board of Trustees
Minutes of February 17, 1998 Mec:,ng Page 6
Each of the learners shared their personal experiences and successes as a result of
their participation in this program and curriculum.
Currently there are fifteen students in the program at ALP.
Chair Trigas asked if these students were a self-contained class. Allison volunteered
that she takes two regular classes and the rest of the day is self-contained.
Trustee Tarman wanted to know how many hours each week do they spend in the ALP.
Ms. Gaiton responded that originally they came every day but currently they spend 6
hours one week and four the next.
.-
Lynda then pointed out the issue the library will have to face in the future is whether to
continue the program. There is progress for these students and the pragram is a huge
success but she needs to be concerned about her adult population. The adult learners
need to continue to feel that they are indeed coming to an adult place of learning and
that the presence of these students does not interfere. Space will be a critical issue in
terms of demand for both adults and young people and having too many people there
at the same time.
Chair Trigas asked about restrictions on any state grant money we receive for adult
literacy. Lynda explained that the larger share of operating money comes from the
City and can be used for any purposes; however, state funds, which are matching
funds, are for out of school children, 16 and older and adults.
Chair Trigas then asked if this program continued to grow, were there separate grants
available for this type of program. Lynda replied that regrettably there are none; federal
grants are available for K-3 grades only.
Assistant Library Oiredor Geoff Amour asked if this pilot program is recognized by the
school as a possible on-going cooperative effort and is the Carfsbad Unified School
District aware of the program. He also wondered if there was a similar program offered
anywhere el- in the county.
Lynda said she was not aware of any similar programs. The few that she knew of were
after school tutoring programs. This is the only program that she knows of where the
school staff is involved during school hours for school credits toward graduation.
Trustee Tarman said that there are programs coming out now because there is a big
push for literacy nation wide.
Library Board of trustees
Minutes of February 17. 1998 Meeting Page 7
Chair Trigas suggested that we apply for a grant as a model program. Lynda
expressed her concerns over grant money which would be temporary money and the
requirements for measurable successes on standardized tests.
Chair Trigas also expressed her concerns about making this a legitimate program
working through the city, the funding source and the school district.
COLE LIBRARY PUBLIC MEETING PLANS:
Assistant Library Director, Geoff Armour, explained the meeting plans to gather input on
the survey for renovations and improvement to the Cole Library. The architects will be
on hand as will the City Traffic engineer. The meeting will be an open meeting, no
agenda, with displays of the alternatives. The meeting was planned at the direction of
the Council and we anticipate returning to Council in April with the results.
NEW LIBRARY PROGRESS UPDATE:
Assistant Library Director Geoff Armour reported that the building is still on track and
the shelving contract has been approved by Council and awarded. He offered to
schedule another tour before the March Board meeting.
DIRECTOR’S REPORT
In the absence of the director, Assistant Library Director, Geoff Amour, made reports
on the following items:
Prop L - Geoff reported that he has received various telephone calls from the
newspaper reporters asking questions regarding setting up a trust fund with money
from Prop L.
Friend’s Book Sale - The Friend’s book sale is scheduled for this Saturday.
Relocation Plan - The City leadership team has met to form a reuse plan for city
facilities. Most of the people in City Hall, with the exception of the City Council, City
Manager and City Attorney, will be moving to the new building on Faraday Street.
Other facilities in the plan include the Community Development building on Las Palmas
Street, part of the Senior Center, Magee House, and the Greenwood House.
Armour continued, Pine school is being shifted to Jefferson School and the City IS
planning a community center after acquiring the Pine site. This impacts on the library
as they are asking for space requirements for the Centro. Harding Recreation
Complex, the municipal water district, and the facility at Oak street are also potential
reuse sites.
Library Board of Trustees
Minutes of f ebruary 17, 1998 Meeting Page 8
Public Information Officer - The council has approved a Public Information Officer
and a recruitment will take place shortly. Library Director Cliff Lange has offered to
oversee the position.
SERRA ADVISORY BOARD:
No report as this Board does not have a representative at this time.
FRIENDS OF THE LIBRARY:
*I
No report.
GENEALOGICAL SOCIETV:
The society has scheduled a yard sale for the first Saturday in May, on the lawn of the
library.
PUBLIC COMMENT:
None.
ADJOURNMENT
By proper motion, the Regular Meeting of February 17, 1999, was adjourned at 525
PM.
Respecfful ly submitted,
Cissie +-ton ’
Administrative Secretary
ITEM # 3
ADULT LEARNING PROGRAM
Monthly Report: January 1999
1. Computer Lab
During January, volunteer Randy Scott completed conversion of all 6 computers in the computer
lab to Windows platform, or operating system. This year-and-a-half effort involved major
challenges, such as taking DOS-based programs that were not designed to function on a network
and creating the means to have them function on a Windows-based network. Meanwhile, the lab
had to continue operating so learners and tutors could have their lessons-and all of Randy’s
work had to be done during hours that learners and tutors were not using it. The next step will be
to link the computer lab with the Adult Learning Program’s master Novell server, which will
control both the instructional and the administrative computers, while keeping their access
separate. Eventually, the Novell server will be linked to the Citywide computer network.
2. Emblem Club Award
On January 6, the Oceanside Emblem Club presented its fifth annual Literacy Award to an adult
learner in this program. The award acknowledges the dedication to learning and achievements of
the learner and provides $500 toward hrther education at a college or trade school. This year’s
recipient is Ann Marie Smith, a grandmother who will be pursuing college courses related to
nutrition and its effect on mental health.
3. Facilitv Maintenance
I On January 13, a new heating and air conditioning unit was installed on the roof of the building,
restoring ventilation, heat, and air conditioning to the office area after a 3-month hiatus.
4. Carlsbad HiFh School Coooerative Prowarn
The first semester of the cooperative literacy program for Carlsbad High School special
education students ended on January 29. Among other visitors observing the class during the
semester was a special education teacher fkom Australia on January 5. On January 20, Carlsbad
High School special education teacher Judy Gaitan met with the staff from the Adult Learning
Program to plan the second semester’s instruction. The number of students will increase from 7
to 15, with half coming one day and half the next. Skill development will continue to emphasize
phonics, with the addition of small group and individual work on vocabulary, spelling, sentence
construction, comprehension, critical thinking, keyboarding, and word processing. The Adult
Learning Program is doing most of the curriculum development. Instruction is done by one
Adult Learning Program staff member and one volunteer, and the high school is providing one
special education teacher. and 3 teaching aides.
5. Tutor Training
On January 22-23, three new tutors were trained. The program continues to have a waiting list of
learners (currently 2 1). Some of the State Library literacy grant, accepted on January 5 by the
City Council, will need to be used to recruit volunteer tutors.
CARLSBAD CITY LIBRARY
CENTRO DE INFORMACION
Monthly Report
January 1999
1.- Adult Prowamminp. On January 14, in conjunction with the Carlsbad Fire
Department Station 1, the Centro de Informacion conducted an adult educational
presentation at the Senior Center Auditorium. Sgt. Terreto spoke to the audience about
.basic first aid and fire safety rules to prevent fires at home. During the presentation a
video was shown and handouts were distributed to the audience. Also, several smoke
detectors were distributed to the audience at no cost.
On January 7, Centro Supervisor Lizeth Simonson attended several Head Start
classroom parents’ meetings to promote the ongoing reading programs at the Carlsbad
libraries and to encourage parents to accompany their children to any of the libraries to
read with the children or to check out books. The January children’s calendar, in English
and Spanish, was distributed to the parents.
2.- Children’s Prowammin% The “Food for Thought” reading program sponsored by
In-N-Out Burger ended with 95 children enrolled in the program. On January 19 a new
reading program, “Rewards for Reading,” began at the Main Library and the Centro de
Infonnacion. This program is sponsored by the Serra Cooperative Library System,
Television’s NBC 7/39, San Diego Teachers Credit Union, Qualcomm and Subway. From
January 19 to March 26 Centro staff will be enrolling children in the new reading program
in which children and their parents will color a reading log to keep track of the time they
spend reading together. Every time a family brings a complete reading log to the Centro,
a prize will be awarded.
Regular bilingual storycraft programs continued during the month of January.
3.- Carlsbad Youth Enrichment Services. On January 20, Centro Supervisor Lizeth
Simonson attended a meeting of the Carlsbad Youth Enrichment Services (Y.E.S.) at the
Barrio Museum in Carlsbad. Lizeth is a member of a sub-committee that is working on
the long-range goal of creating a community park for the north-west quadrant of the city.
During this meeting the sub-committee discussed the formation of a plan for Y.E.S. to
initiate and maintain interaction with City officials regarding the City’s acquisition of Pine
School property for a future community park.
4.- Staff DeveloDment Committee. As member of the Staff Development Committee,
Centro Supervisor Lizeth Simonson attended the January meeting. The committee is
working on several projects for the library. Among these are the revision and completion
of the employee manual, the implementation of stafF badges for all library staff, scheduling
and conducting city tours for new and current employees, as well as planning for the
Hourly Employee Recognition Celebration.
CHILDREN’S SERVICES DIVISION
JANUARY 1999
, MONTHLY STATEMENT
January was declared Whale Month for the Children’s Library and it was
indeed a “Whale of a Month.” Children’s Staff answered over 2,400
questions, presented 20 programs and had an attendance of nearly 1000.
Staff presented programs to preschoolers as well as school age chldren. On
many occasions students attended with their parents or grandparents.
Programs included storyhours, Storycraft, Prime Time Club, Whale Art
Contest, Sea World Program and Whale Art Awards.
The Whale Art Contest attracted 539 entries from la - 6* grade. The entries
were judged in several categories. For example: the use of color, originality,
realism, and style were just a few of the areas the judges rated. The type of
art work was varied, ranging from pictures to clay models, to Legos, to
mobiles, to name a few. All of the entries were judged by Studio Design
Group who have done this job for Children’s for the past three years. There
were eighteen top winners picked from first through sixth grade. In addition,
there were --one honorable mention awards handed out.
Helgren’s Sportfishing of Oceanside sponsored the program this year and
awarded all the prize winners with a fiee whale watching pass. Two whale
watching trips were also awarded by Helgren’s in the “Big Trip Raffle”. The
winners of the rame were two Carlsbad elementary school students. Their
fellow class members were included in the win. Many thanks to Children’s
staff who managed the Herculean task of hanging the art work in just two
days to be ready for the judges.
The Sea World Program was a smashing success. Parents and children found
it to be fbn and educational. The audience enjoyed the opportunity to handle
the baleen, sharks teeth and rib bones. Great amazement was displayed at the
size of these creatures when the instructor blew up a killer whale and a gray
whale in front of their eyes.
Computer use for students is extremely active. There have been well over
200 students using the Internet, Word Processors and CD-ROMs.
COLLECTION DEVELOPMENT AND ACQUISITIONS
STATISTICS REPORT
January 1999
Current Month
Items Received BLT Direct PMSC
---_______ ---------- _________
_-___-_------- ---__-__-_ __--__-_-_ _________
Books - Adult
Main 430 149
Branch 149 1
Centro 0 0
subtotal 579 150
Books - Children
Main
Branch
Centro
sub to tal
264 201
167 73
0 13
431 287
Current
Fiscal
Year -_-
Total to Date -- --------___
57 9 4,098
150 1,212
70
729 5,380
-
.-
Previous
Fiscal
Year
to Date
3,693
741
66
4,500
465 1,541 1,387
240 1,219 582
13 154 144
718 2,914 2,412
Audio - Adult 139 47 186 1,207 940
Audio - Children 0 19 19 165 291
Video 44 35 12 1 200 947 745
Total Received 1,193 538 121 1,852 10,613 8,888
Orders 83 64 1
Requests (items) 1,171 8,523
494
7,460
Direct-ordered Videos Cataloged at PMSC
Current Previous
cur rent Fi’s cal Fiscal
month Year to Date Year to Date ____-_--_-_-----_--- --------- - - -
videos 39 163 145
Gifts
B & T = Baker 6 Taylor
PMSC = Professional Media Services Corporation
Research activity:
Reference questions
Registered researchers
Computer users
Circula tion
Inhouse usage
Holdmgs:
Genealogy Non-Ckc
Genealogy Circ
Microfilm
Micro fiche
CD
Genealogy & Local History Division
Fiscal Year 1998/1999 Statistics
January 1999
January 1999
1,530
866
246
166
1,784
,idded
January 1999
108
-3
7
682
1
January 1998
1,357
86 1
267
21 3
nla
Added
FY1998/99
to date
41 6
-26
21
2,834
2
,ictix-ities with the Pu'orth San Diego County Genealogy Society:
January 1999 January 1998
Volunteer hours 51 52
Programs 3 3
Program attendance 153 184
NSDCGS donations not available $69 1.35
Donated books 35 43
Fl'1998/'99
to date
9,298
5,415
1,409
934
11,925
,idded
FY1997/98
626
-35
117
4,757
28
Total 1999
to date
51
3
153
not availalbe
35
E3'199-' 98
14,737
10,711
1,411
1,850
5,136
To tal
18,090
876
7,415
1 17,837
240
Total 1998
538
. 40
1,705
$1 4,209.00
260
Dtsmbutlon of researchers:
Carlsbad
San Diego County
Los Angeles County
Orange County
Riverside County
San Bernardino County
Other California Counties
Alabama
Alaska
Arizona
Arkansas
Colorado
Connecticut
Delaware
FI o rida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
Washington, D. C.
West Virginia
Wisconsin
Wyoming
Guam
c
January, 1999 Fy1998/99
176 1,037
528 3,316
20 153
68 351
50 306
1 12
4 43
0 1
0 0
3 30
0 2
0 0
0 0
0 1
1 1
0 0
0 2
0 0
1 6
2 2
0 1
1 2
0 3
0 0
2 6
0 2
0 1
0 1
0 1
3 6
0 0
0 0
0 6
0 0
0 0
0 0
1 4
1 1
0 7
0 2
1 7
0 3
0 0
0 0
0 0
0 0
0 7
0 7
0 1
1 4
1 3
0 1
0 1
0 12
0 1
0 0
FY1997/ 98
1,787
7,230
204
631
52
133
1
2
100
2
3
3
0
15
1
0
3
5
1
1
2
1
3
2
1
5
4
1
8
1
30
26
2
2
1
10
2
7
3
10
6
1
3
2
4
6
9
0
6
19
1
1
0
2
1
348
Er.g I a nd
Germany
Ireland
Mexico
Total
1
0
0
0
866
5
2
2
2
5,364
2
0
0
5
10,711
LA COSTA BRANCH LIBRARY
MONTHLY REPORT
JANUARY 1999
JANUARY CIRCULA TlON
Branch circulation totaled 22,668 items for the month. Of this total, 11,179 adult
items, 9,185 children’s items, 2,266 video tapes and 38 CD ROMS were checked
out by patrons. This was an average of 907 each day or 86 each hour. This was a daily increase of 3% over January, 1998.
USERS
This month’s user count was 18,841. An average Of 754 people used the branch
each day at the average rate of 71 each hour. This compared equally to the daily usage of January, 1998.
NEW STAFF
Library Technician Mark Whitehead began reference training at the Branch after
being hired and receiving some training at the Main Library. He has been filling in
both at reference and in the children’s area. Kyle Van Buskirk will begin as page
the first week of February. Kyle is a college graduate working toward graduate school and a career in writing. His hours will give the branch close to 50 hours of
paging each week. The overcrowded shelf conditions and heavy circulation have
made increasing demands on page staff.
NEW MAIN AND COLE LIBRARIES
Shelving proposals for the new main library were received January 18.
Evaluations were done and a recommendation made to award Yamada
Enterprises the contract.
Jan Thompson, representative from AS1 Sign Systems met with Cliff Lange,
Geoff Armour and Chris Holt to discuss shelving signage. She was given a sign
schedule and shelving layout to use in preparing a presentation comparing the
tile and paperflex systems. The date for her presentation is still pending.
Architects, Rich Caldwell and Brad Miller met with Chris Hott about the installation
of the time capsule. It will be located under the oak tree in the courtyard and
designated with an engraved granite plaque. Letters requesting items to be
incapsulated will be sent out to the community in early spring. \
G i3
FY
Publishing Fonn Count This month 28,199 Last month 58,459 JAN FEB MAR APR MAY JUN
Calendar YI'D ( 1/99-Now) 28,199 Fiscal Yl'D (7/98-Now) 2x).201
0 GRAND TOTAL
99-00
Thlr Month pTGl
Modla Graphlu
REFERENCE ACTIVITIES for JANUARY, 1999
Reference Questions totaled 5,620 during the month of January,
a decrease of 1122 over last year. Reserves totaled 2361, an
increase of 150.
Online Searches totaled 992, an increase of 438 over last year.
This figure includes Public Internet Access sign-ups, which totaled
962 during the month of January.
Interlibrary Loans totaled 11 3 items received and 91 items were
sent to other libraries.
Also in January, there were 404 questions answered at the
Information Desk.
During the month of December, there were: 2 Internet Classes
and 2 Library Skills Classes.
The Reference Selection Committee met on January 7: $411 was
spent on updates and $1415 was spent on new titles.
Char Kennedy attended Auditorium Policy Committee Meetings
on January 7, 14, and 28. Char also went to National City Public
Library on January 14, representing Carlsbad at the Serra Reference
and Colllections Meeting.
Callie Ahrens attended a Staff Development Meeting on January
21, an Investment in Excellence Board Meeting on January 19, and
she coordinated the Library Staff Meeting on January 28. *
Suzanne Smithson attended a Serra Young Adult Committee
Meeting on January 28 at South Chula Vista Library.
Char Kennedy hired and trained 2 parttime Reference Librarians:
Suman Godbole and Lenore Bouras, and 2 parttime Library Techs:
Mark Whitehead and Susan Gutierrez. Susan Gutierrez will be
working at the Main Library on the Reference Desk and will
coordinate the Carlsbad Journal Newspaper Indexing Project
volunteers. The other three parttimers are being cross-trained to
work as reference desk substitutes at both the Branch and Main
Libraries.
f
Technical Services Report
January 1999
In January, Technical Services staff added 1.309 new print items and 5 12 audiovisual
items to the library's collection. They deleted 1,047 print items and 3 17 audiovisual
items from the database.
Patrons using home computers dialed into the catalog 225 times. These patrons placed
65 holds in the system. In general, patron placed holds continue to be very popular. with
32% of all holds being placed by the patrons themselves without staff help.
During January, representatives fiom Baker & Taylor Corp., our primary supplier of new
materials, came to Carlsbad to meet with Collection Development and Technical Services
staff on special projects relating to the new library. Due to the quantity of children's
books being ordered in a very short time, we will be unable to handle all the cataloging
and physical processing in-house, and therefore we will be outsourcing this work to Baker
& Taylor. Three people from Technical Services, Chris Pickavet, Mary Sasso, and Sam
Richmond, were involved in the meeting. We have outlined our specifications and local
procedures and are currently involved in the technical aspects of giving their staff access
to our database, so that they will be able to check our database and add new items.
Other January meetings attended by Technical Services staff included those of the Serra
Technology and Automation Review Committee (STARC) and the library's internal
Automation Committee. The STARC meeting was held at the National City Public
Library, so that members could tour the library's impressive computer lab. The
Automation Committee is working on details relating to our new main lib& and is now
meeting monthly.
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- ITEM # 7
City of Carlsbad
February 9, 1999
Dear Resident:
You are invited to an informal community discussion about plans for a
possible remodel or rebuilding of the existing main library on Carlsbad
Village Drive. As a resident of the area, we value your opinions and would
like your comments on significant changes that could occur in your
neighborhood as a result of this project.
A major study has been completed on how best to enhance and possibly
expand the existing 32 year old library. Two of the planned alternatives
would have an impact on your area, including two years of construction and
the formation of cul-de-sacs where Laguna Drive and Elmwood Avenue now
meet.
The meeting will be held on Thursday, February 25, 1999 fkom 4:30 to 7:30
p.m. at the Carlsbad Senior Center, located at 799 Pine Avenue. Feel free to
drop in at any time during the three hour period. This will be an open-house
style meeting with displays and city staff available to offer explanations for
the different alternatives and their llkely impacts on the neighborhood. City
staff as well as the architects will be on hand to answer questions about
street improvements, traffic circulation, access issues and any other concerns
residents may have.
Parking is free, children are welcome, and refreshments will be served. We
hope to see you there..
Library Director
1250 Carlsbad Village Drive Carlsbad, CA 92008-1991 (760) 434-2870 FAX (760) 729-2050 @
__
DRAFT DRAFT DRAFT
PUBLIC MEETING
ON THE
FUTURE OF THE COLE LIBRARY
ON THURSDAY, FEBRARY 25,1999
OPEN HOUSE fROM 430 - 730 P.M.
CARLSBAD SENIOR CENTER
799 PINE AVENUE
CiTy STAff ANd PROJECT ARCkiTECTS Will
bE ON kANd TO ANSWER QUESTiONS ANd
EXPlAiN TkE FOUR diffEREM AlTERNATiVES AS TO:
PROJECT COSTS
STREET IMPROVEMENTS
TRAFFIC CIRCULATION
BUILDING ACCESS
.P[EASE COME TO ViEW ThE buildiruc, AITERNATiVES FOR TkE COlE
Libwy ANd GiVE YOUR COMMENTS Ad SUqqESTiONS TO YOUR
CiTy COUNCilMEMbERs ANd CiTy STAFF.
DRAFT DRAFT DRAFT
c ITEM ## 8
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City of Carlsbad
Cohort Analysis
Definition: Birth Cohort
A group of people born during a given time period who share the
same historic environment and consequently similar life
experiences. They are bound by the events of their formative
years (17-21) as enter economic adulthood. Because birth cohorts
are influence by historic, social and political events they often share
similar values and attitudes toward jobs, money and savings, as
well as tolerance to diversity, permissiveness and other behaviors.
These values and behaviors are carried with these birth cohorts
throughout their lifetime, generally unchanged.
1.
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2.
a
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Pepression Cohort (19 12 - 1922)
Approximately 6% of Carlsbad's population
Entered economic adulthood and started families in near dead
economy.
Compulsive Savers with few debts (60% have debts 62000
including mortgage).
Low Risk Takers.
Want to leave a legacy for their children and heirs.
World War II Cohort (1922-1927)
Approximately 4% of Carlsbad's population.
Remember depression years, but too young to have been
greatly affected by economy.
War years gave this group a common enemy and shared
experiences as a significant number of men (16 million) were
sent to war.
Less interest in leaving a legacy for their children, in fact, often
see their children (baby boomers) as better off than they
were/a re.
Post War Cohort !I928 - 1945)
Approximately 13% of Carlsbad's population . Benefited from a long period of economic prosperity after WWII.
a Grew up during the 50's with an expectation of good times and
relative social tranquillity.
Global unrest, threat of nuclear power and the Cold War
generated a desire to alleviate uncertainty in everyday life.
They enjoy feelings of security, and familiarity. They tend to be
more resistant to change than other cohorts.
4.
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Babv Boom Cohort (19 46 - 1964)
Approximately 32% of Carlsbad’s population.
Baby Boom I(1946-1955) - came of age during Kennedy
administration, Vietnam War, Civil Rights movement, and a
period of economic expansion.
Baby Boom /I (79564964) - came of age after the Vietnam
War, during Watergate, the oil embargo, and a contracting
economy. Referred to as the “Me Generation”, highly interested
in the self help/improvement movement. Use debt as a means
of maintaining lifestyle.
More likely to have dependent children at home than other
cohorts.
Highest household incomes of all cohorts (in peak earning
years). 4 out of 5 women in the workforce.
Less content with the status quo and more likely to distrust the
political process and question the decisions of politicians.
notorious for buying on credit, taking on loans and forgoing
savings.
Most educated group (Women’s movement + Vietnam War).
Primary focus is on education of their children. Desire for their
children to be at least as educated as they are.
More likely to be high tech consumers, because of economic
status.
Healthier than prior generations.
Generation “X” Cohort (1 965-1 977)
Approximately 20% of Carlsbad’s population.
Came of age as children of divorce, blended families, dual
working parents and daycare, they were the unsupervised latch
key kids of the 1980’s.
Grew up during the time of a depressed economy, corporate
downsizing, restricted job market, growing environmental
concerns.
Grown up with rapid technology changeslcomfortable using
technology.
Less optimistic about their future and believe they may never
reach the same economic status as their parents.
Understand that economic success will depend on their ability
to change with technology.
More concerned with obtaining a job were they can be
challenged and appreciated and have an impact than on job
security and high wages and benefits.
Cautious with respect to personal relationships and place a
greater emphasis on family, commitment and the pursuit of their
personal interests.
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6. Echo Boom (19 78 - Present)
0 Approximately 25% of Carlsbad’s Population
0 Children of Baby Boomers and Older Generation Xers.
0 Growing up with high-tech electronics, computers and the
internet as a part of their daily life at school and home.
0 Use of the internet for children in this cohort group grew by 63%
during 1998 to 63 million.
0 This groups sees that their is an 80% chance that they will be
able to work at home as adults.