HomeMy WebLinkAbout2004-02-18; Library Board of Trustees; MinutesITEM # 2
MINUTES
MEETING OF:
DATE OF MEETING: February 18,2004
TIME OF MEETING: 4:OO PM
PLACE OF MEETING:
LIBRARY BOARD OF TRUSTEES
Library Board Room - 1775 Dove Lane
CALL TO ORDER:
Chair Laurie Page called the meeting to order at 4:03 PM.
ROLL CALL:
Present: Library Board Trustees, Gleason Huss , Page, Swette
and Tarman
Absent: Trustee Kamenjarin
Also Present:Cliff Lange, Library Director
Senior Librarian Chris Pickavet
Media Services Specialist Bill Richmond
Carolyn Hoard, NSDCGS
Vicki Countreman, Friends of the Library Liaison
Naomi Marblestone, League of Women Voters observer
Prior to moving on to the agenda, Chair Page welcomed Ms. Countreman as the newly
appointed board liaison for the Friends of the Library.
APPROVAL OF MINUTES:
The minutes were approved as submitted.
MONTHLY LIBRARY REPORTS:
Trustee Page commented on the drop in volunteer hours over last year's statistics and it
was explained that, the volunteer hours for January at Adult Learning were not available
this month and therefore not included in the report..
Trustee Tarman commented on the new on-line data base report and Library Director
Lange explained that the spread sheet reports on various types of use as we get this
information from the vendor and they utilize several different methods of measurement
at their discretion. He continued that what this reflects is very heavy use both within the
library as well as by remote access. This report will be provided to the Board every six
Library Board of Trustees
Minutes of February 18, 2004 Meeting
Page 2
months to analyze any trends. The Library Director added that these statistics
represent use of library services and are as legitimate as circulation numbers in
calculating library usage.
Trustee Gleason Huss noted that the in-house use at Cole was down again last month
representing nearly a 30% drop over last year and wondered if there was a specific
reason for that. Library Director Lange responded that there was no discernable reason
for the drop.
She also commented on the 400% increase in adult program attendance as an obvious
reflection on the quality of the programs being presented.
STATUS OF NEW LIBRARY CATALOG:
Senior Librarian and Project Manager Chris Pickavet was present to bring the Board up
to date on the installation of the new web-based catalog. She gave them a quick run-
down of the time line involved, beginning three years ago when the staff went through
the process to choose the vendor and then the installation phase that actually began
last spring. Back in August of 2003 she reported to this board that the "go live" date had
been postponed at the request of the City's Information Technology Department so that
they could rework the library's network. Then, the last week in January of this year,
Sirsi, the vendor, began the extraction of information from the old system into the new
database and finished just last week. The library then operated for three days
(February 9, 10,ll) on a backup system while they loaded the data on the new server.
They finished loading the data at 7 AM on February 12th, and then took an additional
two hours to load the data from the three days we were on back up. The new system
was available to the public shortly after we opened at 9 AM on Thursday, February 12'h.
For the first few days the catalog was only available inside the library facilities and
patrons accessing the catalog through the Internet were still on the old system. The IT
Department decided that the system was stable and opened it up to the Internet access
yesterday, February I 7'h. Any patron who tries the old web address is redirected to the
new catalog, and now for the first time the screens in the library look the same as those
that appear at home.
.
She concluded that there are still a few things to be done: new books were uploaded on
February 17"; the acquisitions module still needs to be loaded; and in a few months all
the periodical holdings also will be available.
Library Director Lange commented that the public response has been fairly favorable.
Library Board of Trustees
Minutes of February 18, 2004 Meeting
Page 3
MEDIA SERVICES ANNUAL REPORT:
Media Programming Specialist Bill Richmond distributed an in-depth report on the use
of the Auditorium and Meeting Room at the library and reminded the Board that when
his department first developed the policies and fees for these facilities that were then
approved by the Library Board and the City Council, he was directed to prepare this
report every six months.
The annual report was a comprehensive look at the background for establishing the
service and statistical data for the last calendar year. In 2003 there were 912 events
total, ranging from Girl Scouts of America meetings to live concerts in the auditorium.
Statistics also included the types of organizations using the facility, the types of
programs, number of cancellations for the two facilities, and the staff hours necessary
for these events. His staff is responsible for the staging, audio and technical support for
these programs as well as photo, audio and video duplication of many of the events.
They also maintain a website that contains the current schedule for the facilities,
updated daily, and are responsible for the content of a regularly scheduled program on
KADL, Adelphia Channel 3, for the first and third Wednesdays of each month at 7PM,
The Librarv Hour, featuring events that have taken place in the auditorium and have a
signed release for the use of the footage.
He reminded the board that it was necessary to request a rate increase last August to
keep the fees in line with other City facilities such as the Harding Center and Magee
Park, and the increase was approved by this board and the City Council.
Chair Page asked is the total $17, 200 in cleaning deposits represented revenue or
refunded dollars. Mr. Richmond responded that the majority of the program sponsors
are very responsible and usually get their cleaning deposit refunded.
Trustee Swette asked if the program sponsor was responsible for the promotion and
advertising of their event.
Mr. Richmond responded that promotion is the responsibility of the program originator
/sponsor but that his department has put together guidelines to assist them in the
planning process to include sample press releases and distribution lists. They also
provide a list of alternative facilities when what we have to offer is not suitable for their
particular program or is not available on the dates they require.
Trustee Swette asked how close to full capacity did the total hours reported represent
and it was estimated that based on the number of hours the library is open, 1,482 hours
of use represented a little less than half but as Mr. Richmond pointed out that there are
limitations on the number of hours they can support the service based on staffing and
budget.
Library Board of Trustees Minutes of February 18, 2004 Meeting
Page 4
The Board then watched a short video that contained several clips from programs held
in the auditorium as well as short subject informational clips, Librarv SDotliqht,
promoting different library features and services as public service announcements.
The board was most impressed with the video sampling and asked if the programs
would be available through the library collection.
Mr. Richmond responded that his staff is in the process of converting the videos to DVD
format and they will eventually be available through the library for patrons to check out.
One of the programs was submitted in a National Competition and placed second for
the quality of the production. Most recently they taped The Patriot Act Forum sponsored
by the League of Women Voters and have distributed over fifty copies to all the schools
in Carlsbad as well as at the National Headquarters in Washington, D.C.
Library Director Lange added that the League of Women Voters distributed the videos
and that the night of the event there was an overflow crowd. They are receiving
requests for copies from all over the nation.
Ms. Marblestone, who was attending the meeting as an observer for the League of
Women Voters, volunteered that they had mailed out fifty or sixty copies of the video in
the last week in response to requests.
REVISED “LIBRARY RULES OF CONDUCT”:
Library Director Lange explained that one of the goals they have been working on this
year is the Security Goal which included a security audit, some specific training for the
library staff and review of the “Library Rules of Conduct” outlining the ways in which we
expect the patrons to behave in the library.
The revision is the work of Assistant Library Director Armour and the committee; it has
been reviewed by the City Attorney’s office and is being submitted to the Library Board
today for review, comment and approval. The final version will be posted within the
library and provided as a handout to library patrons. Its purpose is to give the library a
platform to enforce appropriate conduct in the library because if it is not a written policy
it is very difficult to enforce.
By proper motion, the “Library Rules of Conduct” were approved as submitted by a
unanimous vote.
LEARNING CENTER UPDATE:
Library Director Lange reported that the City Council, in closed session, agreed to
accept the donation of the property of the Girls Club and City staff is busy tying up the
loose ends of the transaction. There is an urgency to spend the CDBG money before
the deadline and the Centro will need to be relocated probably no later than November
Library Board of Trustees
Minutes of February 18, 2004 Meeting
Page 5
of this year. Tentative plans are to purchase modular buildings to add to the usable
space on the site, keep the contract with the Head Start Program as a source of
revenue, and relocate and combine the Centro and Adult Learning Program facilities.
Chair Page asked what were the plans for spending the CDBG money and Library
Director Lange responded that the funds could be used to hire a consultant for the
selection of the modular buildings as well as to purchase them and also for design work
and tenant improvements.
Trustee Tarman asked where the Centro collection would be located and Library
Director Lange explained that the collection from Centro will be combined with the
collection from Adult Learning and located within the “great room” of the newer building
along with the computers. The modulars will probably be used for the most part for the
tutors and learners as well as some meeting space. There is also a possibility that Mira
Costa College will contract with the City to use some of the space for their ESL classes,
providing another source of revenue.
Chair Page reminded the director that the Library Board had requested a tour of the site
and Library Director Lange responded that he would arrange that as soon as the
transaction was complete and the property belonged to the City, possibly by the April
Board meeting.
Chair Page also asked when the property acquisition would be announced to the public
and when the move would take place. Library Director Lange responded that at this
point the Board of the Girls Club wanted to keep it more or less confidential. As far as
moving, he said that would depend on what tenant improvements are needed and how
long it will take to purchase the modular buildings through the City’s bid process, but a
liberal guess would be sometime this summer at the earliest. The lease on the Colonial
Mall property currently occupied by Adult Learning ends in November 2004.
Trustee Swette asked if revenue generated from the lease of space in the building
would go into the General Fund or into the Library Budget, and Library Director Lange
responded, the City’s General Fund.
CITY BUDGET UPDATE:
Library Director Lange reviewed the City’s budget policies as established for this year
and reported that he has been working with the Five Year Budget Forecast Team to
analyze the revenue and expenses for the next five years. Initially the team proposed a
2% cut in next year’s budget across all departments and although initially an exercise it
will probably become budget for fiscal year 04-05. To accomplish this task in the library
we cut the acquisitions budget by $120,000 and the remainder was cut from M&O. In
another exercise each department applied a 5% cut. Although it is not anticipated that a
5% would be necessary, it did give the City the opportunity to look at how it would
impact City Services. For the Library it would mean reducing library hours and reducing
Library Board of Trustees
Minutes of February 18, 2004 Meeting
Page 6
the part time staff in addition to the cut to the acquisitions budget. Personnel costs
represent about 65% of the overall budget.
Trustee Swette asked what percent of the acquisitions budget was being cut and Library
Director Lange responded that the total acquisitions budget for this year was $875,000,
so the cut would be less than 15%. He added that the Friends of the Library provide
support and during the last recession in the early 1990’s they augmented the
acquisitions budget as well as supported several programs.
TUTOR.COM;
Library Director Lange explained this was an Internet based homework help center and
we are beneficiaries of a grant from the Institute of Museum and Library Services
(IMLS) to the Serra Cooperative Library System through the efforts of Congressman
Cunningham. We are able to provide this service to our patrons for one year at no cost;
however, because of the transition to our new catalog system we have not been able to
get the link up and operating. Hopefully in early March we will have an icon on the web
page to link the patrons to this service.
POTENTIAL LIBRARY REVENUE ENHANCEMENTS:
Library Director Lange explained there is another City goal to increase revenue to try to
mitigate any negative impact from the State’s budget situation. Several suggestions
have been discussed, including charging for the use of the Internet. This is done in
some libraries in the State, allowing only one hour of free access and then charging for
any time over that. There are no libraries in San Diego that charge for Internet access.
He added that the only way the library could manage that would be to purchase and
install a PC Management System.
Another suggestion was to charge for “Value Added” services, such as in-depth
research and charge a fee. Library Director Lange said this type of service is very
difficult to deal with and the paperwork and accounting portion is not worth the effort.
Library Director Lange also mentioned the possibility of a Rental Collection of Best
Sellers, primarily fiction. Many libraries have done this for years and is one way to deal
with very popular books, such as the Da Vinci Code for example. The library owns
twenty-five copies of the book and there are 200 holds in the queue. For very popular
books they are on a rental shelf, first come - first served, no holds, you just “rent” it off
the shelf.
Trustee Swette asked about increasing fees in the auditorium. Library Director Lange
responded that we increased the fees last year and that we coordinate our fees with
those of Recreation. Recreation may be considering another increase and if so we will
initiate the same.
Library Board of Trustees
Minutes of February 18, 2004 Meeting
Page 7
GRANT PROPOSAL TO IMLS:
Library Director Lange explained that this was the application submitted a year ago and
rejected but they sent back all the peer reviewers' critiques. Joe Matthews, a local
resident and expert on performance measurement for libraries, took into consideration
all their comments and rewrote the proposal, which the City Council approved last week
and was just recently submitted. We should know by June whether or not we will
receive the grant, which would be for a two-year period beginning with October Is', the
beginning of the federal fiscal year.
The City of Carlsbad is particularly interested in performance measurement and trying
to find ways to measure the outcomes of what each department does. The Library
knows all about in-puts and out-puts and circulation and volume of use, which are all
good measurements but do not address the outcomes to the individual or to the
community because the library exists and provides these services. What is it worth?
What is the value of the library? This proposal will try to address that, figure out a way
to measure outcomes of library services. Three other libraries are included as partners
in the study: The San Diego County Public Law Library; Newport Beach Public Library;
and the Cerritos Public Library.
The first year will be devoted to developing a workbook that will then be sent out to
about twenty-five or thirty libraries all over the country to test the process and method
for measuring library outcomes. Mr. Matthews received a letter of support from the
Public Library Association Board of Directors in support of this proposal and is also
getting a letter of support from the California Library Association. This could have a
significant impact on libraries all over the country. Mr. Matthews is a Carlsbad resident
and recently published a book on performance measures for public libraries and is
probably the most qualified individual in the United States to undertake this task in
terms of his knowledge and his understanding of what we are trying to do.
DIRECTOR'S RE PORT:
Librarv Reorganization - Succession Plan Goal - Library Director Lange distributed
a copy of the proposed organization chart as part of the newly submitted succession
plan for the library. Primarily the plan calls for the elimination of the Assistant Library
Director position and upgrading the Principal Librarians to Deputy Library Director
positions. The Learning Center would fall under the supervision of the Deputy Library
Director at the Cole Library. The plan also calls for the addition of a technical support
personlposition due to the major tool the Internet has become along with the rest of the
technology issues.
Li bran/ Mananement Analvst Position - The current Management Assistant has
resigned and we will be initiating a recruitment to fill that position as soon as possible.
Library Board of Trustees
Minutes of February 18, 2004 Meeting
Page 8
CALTAC Workshop on March 27fh - Registration is still open and Trustee Page had
her reservation form with her. Trustee Swette would also like to attend. The Director
will be out of town during that time and will not be attending.
Security Training for Librarv Staff - Tentative plans are to close the libraries from 9
AM to 12 noon on April 27‘h in order to allow all the staff in one place and present the
security training with the security consultant.
Children’ s Garden Proiect at CCL Dove Lane - We have a signed contract and the
design firm will work out the design prepared by our parks’ planner, Scott Bradstreet,
and will submit their final drawings hopefully by the next board meeting.
DAR Veteran’s Bench at the Cole Librarv - The local chapter has purchased and is
donating the bench with a memorial plaque for placement in the front lawn area of the
Cole Library .
“Carlsbad Reads Together” -The event is scheduled for October and we are fairly
confident that the author will be here as well. Promotion of the program will be later in
the year and the celebration will probably include a weeks worth of activities.
Citizen’s Academy presentation - The library is scheduled for next Thursday night
and will present the video of clips from Media Services as well as a live demonstration
of the new catalog.
FRIENDS OF THE LIBRARY:
Ms. Countreman reported there has been no meeting since the last Board Meeting and
therefore has nothing to report.
GENEALOGICAL SOCIETY:
Ms. Hoard referred the board to the newsletter for upcoming events but did remind all of
the upcoming training on the new computer system.
PUBLIC COMMENT:
None
LIBRARY BOARD COMMENTS:
Chair Page asked who determines how the $2500 donation from Ms. Hallman will be
used?
Library Board of Trustees
Minutes of February 18, 2004 Meeting
Page 9
Library Director Lange responded that in the note that accompanied the check from Ms.
Hallman, she directed him to “use it wherever you think ‘I and he talked with members of
the staff and they decided to purchase books with the money and place a memorial
plate inside the covers as donated by Ms. Hallman in memory of George and Margaret
Brownley.
Chair Page had copies of two flyers about library programs that had not been included
in their packet and she had picked them up at the Cole Library. She asked that this
information be sent to members of the board in a timely fashion.
Chair Page also referenced e-mail dated today and received from absent Trustee
Kamenjarin asking that a discussion be added to the agenda. Due to the Brown Act no
Board discussion can occur on items not on the agenda and therefore the discussion
will be added to the agenda for the next regular meeting and discussed at that time.
Chair Page asked if there could be a Coffee Cart at the library and Library Director
Lange responded that the library had done this once before. The concessionaire could
not make enough money to sustain the operation.
Trustee Gleason Huss commented that she has been asking for over three years now
to get shelves installed inside the individual toilet stalls in the ladies public restrooms to
provide a place to put your purse and books when using the facility.
Library Director Lange said he knows that the work order had been submitted but he
would check on it again.
ADJOURNMENT:
By proper motion, the meeting was adjourned at 553 PM.
Respectfully s mitted, Y
Cissie SQxton
Administrative Secretary
Monthly LIBRARY Reports
for
JANUARY 2004
Adult Learning . ..
1.
2.
3.
On January 22, Coordinator Lynda Jones and Centro Supervisor Lizeth Simonson spoke
to a meeting of the English Language Advisory Council (ELAC) at Magnolia Elementary
School. This is a group of 12 parents whose home language is Spanish and whose
children are learning English. Lizeth and Lynda shared information about the services at
the Centro and the Adult Learning Program.
On January 14, the Board of Directors of the Carlsbad Girls Club visited the Adult
Learning Program. Library Director Cliff Lange and Coordinator Lynda Jones gave them
a tour and introduced them to adult and high school learners and volunteer tutors. Cliff
and Lynda then met with the Board about the library’s plans for a Learning Center.
On January 14, seventeen volunteers who tutor in the high school tutoring program met
with Judy Gaitan, special education teacher at Carlsbad High School, and Shirley Wong,
speech therapist from the high school. The group discussed tutoring methodology and
exchanged tips. Ms. Wong shared insights about particular students; half of the high
school students in the reading program also meet with Ms. Wong for language
processing therapy.
CCL, Dove Lane ...
5.
6.
7.
A staff committee is planning for Library sponsorship of a citywide reading program to be
called “Carlsbad Reads Together.” The program, designed to promote reading and
Library visibility and to forge community partnerships, will take place next October. After
surveying Library users and discussing appropriate titles, the team selected Tortilla
Curtain by T.C. Boyle. The author‘s representatives were contacted and the author is
willing to visit Carlsbad during the event to discuss his work.
Staff training was intensive during January. All Circulation staff received six hours of
training on the Library’s new automated system. All-told, more than 1400 hours of
training have been logged by staff systemwide in preparation for the new system.
Demonstrations of the Library’s new automation system were provided by a number of
public services staff to library support groups and city staff in advance of the move to this
system in early February.
The annual Whale Art Contest drew nearly 700entries from children in grades 1-8 by the
end of January. Children used many different art forms and materials. Helgren’s sport
fishing of Oceanside once again donated free whale watching trips to the individual
winners, and two class trips as grand prizes.
Georgina Cole ...
8. January was a busy month for volunteers. The Children’s Division at Cole, Teen
Services at Dove and Volunteer Services reaped the benefit of end of the semester
community service requirements for high school students. The Homework Zone
Monthly Library Reports for January 2004
continues to be busy. A new Homework Zone Leader was placed at Centro. Computer
Tutors gained 2 new volunteers.
9. Cole Children's Department received nearly 500 works of art from local school children
for their annual Whale Art Contest. The paintings, sketches, drawings of all media line
the walls of the Children's room and decorate the glass windowpanes of the atrium.
10. Susan Gutierrez, Historian for the Carlsbad History Room is digitizing original
documents such as letters, notes, etc to secure the content in case the original formats
are destroyed by some force of nature. The digital images will be stored off site with
other city documents. The Local History Room received several notable donations this
month. Lucia Kelly Sipple donated 14 photographs including aerials of Carlsbad circa
1963. She also donated some of her father's (Allan 0. Kelly) papetwork and letters of
local interest. Lucia also invited Susan to come to her home and review more original
paperwork and photos from her father. The Weible family donated a handheld viewer
made by the Carlsbad Hotel as a promotional give away with photos of Billboards in
Carlsbad. Susan also made contact with Elena Gastelem, granddaughter of one of the
original Mexican American Families. They have agreed to do an oral history and look
through family papers and photos.
11. Senior Genealogy Librarian Mary Van Orsdol spoke to the Daughters of the American
Revolution de Anza Chapter about the Genealogy Collection, the Library's online
databases and demonstrated the new Library Catalog.
CARLSBAD CITY LIBRARY
MONTHLY USAGE STATISTICS
CCL, Dove Lane
Reference questions
Circulation
People count
In-House Use of Materials
Georgina Cole Library
Reference questions
Circulation
People count
In-House Use of Materials
Centro
Reference questions
Circulation
People count
In-House Use of Materials
Libraw- Sponsored Programs
Adult programs
Adult program attendance
Young Adult programs
Young Adult program attendance
Children’s programs
Children’s program attendance
Facility Meeting Room Use
Events booked
Event attendance
Volunteer Hours
Total hours: * does not include Adult Learning
JAN 03
7,592
72,705
40,7 12
13,631
6,155
38,549
24,693
10,214
209
826
1,639
141
31
350
3
16
87
2,78 1
69
2,999
821.5
JAN 04
7,468
74,176
39,184
17,673
7,280
36,483
29,246
6,026
194
768
1,766
151
35
1,497
5
88
88
3,302
71
‘3,940
296.5*
T- 1 CIH I
ITEM # 5
January 1- December 31,2003 Facts at a Glance: Summary of Report Findings
Event Summary :
There were a total of 912 events sponsored by all organizations during 2003.
The Auditorium was used for approximately 40% of the bookings; the Meeting Room was used
for over 57% of the events
54% of all events were sponsored by the Library
Of the 499 Library sponsored programs: o . . . 84 were sponsored by the Children's Department
167 were sponsored by the Arts Office
88 were sponsored by Programs and Exhibits
Attendance Summary:
0 There were a total of 44,506 attendees at all events held during 2003.
60% of the total attended events were sponsored by the Library
o Of the 27,052 attendees at Library events:
8,200 attended Children's Department events
8,410 attended Arts Office events
7,984 attended Programs and Exhibits events .
Event Cancellation Summary:
0 There were a total of 255 booking terminations from 2003.
0 There was an overall cancellation rate of 22%
0 The greatest number of cancellations were by Library programs with a total of 140
40 reservations were canceled by the Arts Office, a 19% cancellation rate
80 reservations were canceled by the Children's Department, a 48% cancellation rate
'
o
o
Time Summary:
0 Total hours the Auditorium was reserved during 2003.
1,482 hours and 45 minutes.
o The average amount of time spent by Media Services staff setting-up and breaking down the
Auditorium before and after an event: 87 minutes.
,->
o Total hours the Meeting Room was reserved during 2003.
1,783 hours.
0 The average amount of time spent by Media Services staff setting up and breaking down the
Meeting Room before and after an event: 60 minutes
Financial Summary:
A total of $50,327.50 in revenue was collected from 2003.
o $17,200 in Cleaning Deposits
o $33,127.50 in Room Fees, Equipment Rental, AV Tech charges, and Video Production
Greatest Period of Activity
The first half of 2003 saw the greatest amount of activity:
o 512events
o 24,872 attendees
o $23,980.25 in financial revenue
DRAFT
CARLSBAD CITY LIBRARY
RULES OF CONDUCT
To keep the Library safe and pleasant for everyone, the following activities
and behaviors are PROHIBITED:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
Smoking in the Library (Carlsbad Municipal Code 6.14.030).
Soliciting or panhandling either inside the Library or on surrounding City
property [California Penal Code 647(c)].
Assault on patrons or staff (California Penal Code 242)
Threatening, disturbing, offending, intimidating, or harassing others,
including staff [California Penal Code 602.1 (b)].
Entering the Library with and/or riding bikes, skates, scooters, or
skateboards (Carlsbad Municipal Code 10.58.030).
Theft, abuse, vandalism, or mutilation of library facilities, equipment, or
materials (California Penal Code 490.5 & 594).
Misusing restrooms for purposes of bathing or washing clothes.
Being in the Library without wearing shoes and a shirt.
Leaving children unattended by a parent or authorized adult.
Bringing animals into the Library except those certified to assist a patron
with a disability.
Lying on the floor or sleeping.
Bringing luggage, bedrolls, or large containers unrelated to Library use.
Any items not prohibited should not block aisles or seating areas.
Food or drink in the Library.
Use of cell phones that disturbs others.
Bodily hygiene that is offensive and disturbing to others.
Persons who violate these rules will be asked to stop such actions and may be
asked to leave the Library. Persistent, violations of these rules may also result
in suspension of Library privileges. Suspensions will be for a definite time
period, not to exceed 12 months. The length of a suspension will be
determined by the Library Director or other designated staff and will apply at
all Library facilities. Police will be called if needed to enforce criminal or
legal violations..
ITEM # 8
Budget Policies
Fiscal Year 2004-05
Goals:
Nolayoffs.
0 No noticeable cuts in current services and service levels.
0 Annual balanced budget and a long-term plan for remaining in balance.
Identify new revenue generation opportunities.
0 No new programs.
Policies for FY 2004-05
o No ongoing money will be allocated through the goals or other processes except
for new facilities shown in the CIP.
o Any one-time money for Goals greater than $10,000 will be considered for
funding from the fund balance, if necessary.
0 Positions
o No new positions.
o Carefully review vacant positions before filling them.
o Key safety personnel will be filled. For all others, evaluate whether you will be
able to continue to fund it in the future. Leave vacant if possible.
o Fitling of any vacant position will require MSA Director approval (use staffing
analysis form).
o The MSA director will communicate approvals to the Leadership Team
0 Block Budgets <
o Block budgets will be set based on the anticipated needs of each MSA to
continue to fund services at their current levels in FY 05. The budget goal team
will initially determine these amounts. They may be further adjusted during the
budget review process this year.
o The block budgets will be considered set for FY 05 and will be adjusted annually
thereafter based on the five-year General fund projections.
Contingency Accounts
o Any unspent funds at the end of each fiscal year will continue to be carried over
into the following year.
o Contingency accounts now held by the departments will not be adjusted. Keep in
mind that these funds should only be used to pay for one-time events or
purchases or to fund an unanticipated spike in expenses.
Capital Projects - Phasing for capital projects should be considered when possible to
minimize operating cost impacts to the General fund. The facilities will continue to be evaluated
on a year-by-year basis (will require rescheduling of the capital program).
Capital outlay- Any capital outlay up to $10,000 will be funded through the block. Requests
over that amount can be submitted for additional funding.
Generally, be prudent in your spending. Money saved this year may help to balance your
budget next year, Think about ways to save. Review travel budgets and other amounts spent
on discretionary items (food, supplies, etc.).
Warning: If the State takes more money from cities than the $1.5 million already
identified, these policies may be adjusted and budgets will need to be amended!
I
a.
Proposal to Create a Library Scorecard
to Communicate the Value of the Public Library
Using Outcome-based Performance Measures
Submitted to
The Institute of Museum and Library Services
For a National Leadership Grants for Libraries Program
Research and Demonstration Grant
Submitted by
The Carlsbad City Library
In Partnership with:
The Cerritos Library
The Newport Beach Public Library
The San Diego County Public Law Library
January 30,2004
1
Abstract
Need: For the past several years, considerable attention has been focused on developing outcome-based
measures of library services. Yet, despite all of these projects, frustratian persists among Public Library
Directors, Library Board members, members of Ci Councils and other library decision makers. What IS the
value of the public library3 What performance measures should a library be collecting and communicating to
decision makers and other stakeholder$?
The purpose of this project is to obtain the readtion of decision makers about the utility of the Balanced
Scorecard concept and to work with a number of libraries to develop a process to create the scorecard add
choose the most appropriate set of petformane measures for each specific library. The development of a
Library Scorecard continues the IMLS focus on outcome-based evaluation.
Project Objectives: The objectives of this project are to:
Assess the resources required for a library to create and implement a Library Scorecard
Discover some of the reasons why some citizens do not use the library
Determine if there are unique problems that occur as the size of the library increases during the
process to create a Library Scorecard
Assess the utility of the Library Scorecard for the library director and other members of the library
management team as they seek to communicate the value of the public library
Assess the utility of the Library Scorecard from the perspective of the library’s stakeholders (library
decision makers, library patrons, and other interested individuals) Create a workbook that would document the process to create a Library Scorecard.
Project Activities: The activities of the project will include: Working with staff of each library to develop a Library Scorecard that reflects the vision and strategies
of the library. Share a draft of the Library Scorecard with library staksholders to obtain their reactions add fine-tune
the scorecard. Produce a Devdoping a Library Scorecard Workbook.
0 Test the Developing a Libwry Scorecard Wolkbook in twenty-four (24) small, medium and large public
libraries across the US.
Evaluate the utility of the Library Scorecard among library directors, library staff members and
stakeholders.
Project Leaders: Dr. Cliff Lange, Director of the Carlsbad City Library, will be the Project Manager and handle
administrative oversight of the project. Joe Matthews, Project Director, will be responsible for assisting each
library in developing their own Library Scorecard as well as producing the planned workbook pertaining to the
development of a Library Scorecard.
Anticipated Results: It is anticipated that library stakeholders will have a better sense of the direction and
accomplishments of the public library and will welcome the use of the Library Scorecard. Evaluation: Surveys
will be conducted of library staff and stakeholders to determine their views of the value of a Library Scorecad.
Dissemination. Project information will be disseminated primarily through the production of the Developing a
Library scorecard Workbook. This workbook will provide a recommended process for any library to develop a
Library Scorecard as well as document any lessons learned as a result of this project. It is anticipated that this
workbook will be made available for downloading from a Web site as well as published so that it can be
distributed widely. It is also anticipated that some of the library directors and the consultant will prepare papers
for submittal to library and information science journals and speak at library conferences about the utility of a
Library Scorecard. %stainability. Ultimately, the interest in and the adoption of a Library Scorecard will
indicate the sustainability of this proposed project.
i
Media Services Division
Annual Report 2003
Submitted February 2084
ciali
January 1 - December 31,2003 Facts at a Glance: Summary of Report Findings
Event Summary:
o There were a total of 91 2 events sponsored by all organizations during 2003.
a The Auditorium was used for approximately 40% of the bookings; the Meeting Room was used
for over 57% of the events
o 54% of all events were sponsored by the Library
Of the 499 Library sponsored programs: o
m
84 were sponsored by the Children’s Department
167 were sponsored by the Arts Off ice
88 were sponsored by Programs and Exhibits
Attendance Summary: o There were a total of 44,506 attendees at all events held during 2003.
o 60% of the total attended events were sponsored by the Library
o Of the 27,052 attendees at Library events: 8,200 attended Children’s Department events
8,410 attended Arts Office events
7,984 attended Programs and Exhibits events
Event Cancellation Summary:
o There were a total of 255 booking terminations from 2003.
o There was an overall cancellation rate of 22%
o The greatest number of cancellations were by Library programs with a total of 140 40 reservations were canceled by the Arts Office, a 19% cancellation rate
80 reservations were canceled by the Children’s Department, a 48% cancellation rate
o
o
Time Summary:
o Total hours the Auditorium was reserved during 2003. 1,482 hours and 45 minutes.
o The average amount of time spent by Media Services staff setting-up and breaking down the
Auditorium before and after an event: 87 minutes.
Total hours the Meeting Room was reserved during 2003.
1,783 hours.
o The average amount of time spent by Media Services staff setting up and breaking down the
Meeting Room before and after an event: 60 minutes
Financial Summary:
o A total of $50,327.50 in revenue was collected from 2003.
o $17,200 in Cleaning Deposits
o $33,127.50 in Room Fees, Equipment Rental, AV Tech charges, and Video Production
Greatest Period of Activity
The first half of 2003 saw the greatest amount of activity:
o 512 events
o 24,872 attendees
o $23,980.25 in financial revenue
1
Carlsbad City Library:
Auditorium and Meeting Room Usage Report
January 1,2003 through December 31,2003
Establishment of Services
A staff committee charged with developing “Facilities Use Polices and Procedures” was
established in January 1999. The committee conducted a countywide survey, talked with
several managers of similar facilities, and reviewed existing City policies. From that information
and much discussion, the committee proposed policies that were further reviewed and modified
by the City Attorney, Library Administration and Library Board. The City Council approved the
final policies and procedures that are currently in use on December 14, 1999, with an actual
start-up date on January 15, 2000.
As defined by the policies and procedures, each organization that wishes to use the meeting
room and auditorium facilities at the Library are classified into the appropriate group so that
priority and use fees can be determined. The group categories in priority order are:
0
0
0
0 Non-Carlsbad ResidenVNon-Profit or Resident Religious/Political, such as Palomar
0
0
Library-Sponsored Programs, such as author lectures, art exhibits and children’s story-
time
City Department-Sponsored Programs, such as Human Resources training
Carlsbad ResidenVNon-Profit, such as homeowner associations and Rotary clubs
College or the Carlsbad Democratic Committee
Carlsbad ResidenVCommercial For-Profit, such as local real estate agencies
Non-Carlsbad ResidenVCommercial For-Profit or Non-Resident Religious/Political, such
as a travel agency located in Oceanside or the Vista Christian Science Church
Because of the demand for the limited amount of space available, Library and City sponsored
programs are given first priority for all dates and times when booking events.
Fees for use of the rooms were also established as part of the original policies and procedures.
Charges are determined by the organizations’ classification and the corresponding space and
services requested. With the exception of the Library and City Department sponsored
programs, which pay nothing for use of the facilities, all groups are required to submit a $200
refundable cleaning deposit. In addition, non-Carlsbad resident groups and all commercial for-
profit groups are required to pay a nominal fee for their use of either the Meeting room or the
Auditorium and related services in one-hour increments. Effective August 1, 2003, a fee
The fees for use of the equipment available in both rooms include $20 for Digital Video Projectors, $10
for VCR/Monitors, $5 for Overhead/Slide Projectors, and $20 per hour for an AV technician to be present
during the event.
2
or Resident Religious/
Political
Resident;.Commercial " ~
Report Findings
24
Use of Facilities by Organization Type
One of the intentions of the committee when developing the policies for the Auditorium and
Meeting Room was to accommodate and encourage Library-sponsored groups and programs
for the benefit of the local community. As shown in the chart below, this objective has been
accomplished in that the Library sponsored the majority of all events held.
0 12%
e:
0 5% 53%
I3 Library Sponsored
0 City Dept. Sponsored
fH Resident, Non-Profit
0 Non-Resident, Non-Profit or Resident Religious/Political
0 Non-Resident, Commercial or Non-Resident Religious/Political
Resident, Commercial
Number of Events
There were a total of 912 events held at the Library's facilities for CY-2003. The Auditorium
was used for approximately 40% of the bookings, while the Meeting Room was used over 57%
of the time.
TOTALS
Library Sponsored
City Dept. Sponsored
Non-Resident, Non-Profit
Commercial or Non-
Resident Religious/ 1 Political ' 163
TOTALS 912
3
El Non-Resident, Commercial or Non-
Resident, Commercial For-Profit
Non-Resident, Non-Profit or
Resident Religious/Pditical
Program Attendance
1/02 - 6/02 7/02-12/02 01/03-6/03 7/03-1 a03
1,160 1,872 2,447 1,100
2,152 2,704 3,406 2,332
691 329 1,249 . 483
There were a total of 44,506 attendees for all events held in the Auditorium and Meeting
Room in CY-2003.
Resident, Non-Profit 1,286
Program Attendance
for All Groups )I I
7103-1 2/03 I I
I I
I I
I I
1,726 2,314 2,829
I
I 01 103-6/03 I
0 City Dept. Sponsored
I I
0 579 71 8 576
7102-1 2/02 I I
I I
I I
H Library Sponsored 18,305 12,344 14.738
I
I
I 1102 - 6/02
12,314
I
I I
0 5,000 10,000 15,OOO 20,000
While the Library and City Department-sponsored programs accounted for 60% of the overall
attendance, the other groups that use the facilities provided the remaining 40% with a combined
total of 44,506 guests. The following groups and events rated the highest turnouts:
Of the 5,143 attendees at Resident, Non-Profit programs, events sponsored by the
Carlsbad Library Foundation (590), the Girl Scouts-Carlsbad Service Unit (567) and the
National Charity League-Surf Cities Chapter (376) had the largest audiences.
Of the 1,732 attendees at Non-Resident, Non-Profit or Resident Religious/Political
programs, CHEP: California Home Education Programs (769), Shining Stars Theatrical
Company (92).
Of the 5,738 attendees at Resident, Commercial For-Profit events, children’s acting
classes/performances by Mary Beach Productions (2,176) and student recitals by
California Music Studios (680) had the most guests.
Of the 3,547 attendees at Non-Resident, Commercial and Religious/Political events,
Devine School for Guitar (556), and College Planning Specialist, Inc. (404) had the
largest audiences.
Greatest Number of Events: Library-Sponsored Programs
4
Of the events sponsored by the Library, three divisions used the facilities the most: the Arts
Office, the Children’s Division, and the Programs and Exhibits Office.
1 Children’s
~ Programs
~ and
Exhi bits
1/02 - 6/02 7/02-12/02 01103-6/03 7103-12/03
The total number of events for these three departments combined account for roughly 54% of all
Library programs, with 499 of the total 912 programs.
Sample programs sponsored by the Arts Off ice include the ir2nd Sunday at 7:OO” series featuring
performances by local musicians, “Opera Previews” with lectures on various composers and
their works, “Artist’s Lectures” including art exhibitions, and Gallery Education Workshops. The
Arts Office has sponsored the most events with a total of 167 programs during CY-2003, of
which 34 were in the Auditorium, 117 were held in the Meeting Room, and 16 in the Courtyard.
The Library’s Programs and Exhibits Office offers such adult library programming as: the
Carlsbad Film Series, the Fall, Winter and Spring Concert Series, and play-reading
performances by local acting groups. The Programs and Exhibits Office has sponsored the
second most events with a total of 88 events, of which 73 were held in the Auditorium, and 15 in
the Meeting Room.
Among popular and recurrent programs offered by the Children’s Division are several weekly
“Storytime” events catering to different age groups, talent shows featuring local children, and
educaiionai muiticultural programs. The Chiidren’s Division has sponsored the fourth most
events ai the Library with a toid of 84 during C‘f-2003. Of those events, 26 iniere held in the
Auditorium, 56 have been held in the Meeting Room, and 2 in the Courtyard.
5
Highest Program Attendance: Library-Sponsored Programs
Programs sponsored by the Library saw the largest audiences at their events during CY-2003
with a total attendance of 44,506.
The three divisions within the Library-sponsored programs that saw the greatest amount of
attendance were:
0 The Arts Office with a total of 8,410 attendees
0 The Children’s Department with a total of 8,200 attendees
0 The Programs and Exhibits Office with a total of 7,984 attendees
The combined attendance at events sponsored by these three departments account for a little
over 60% of all the attendance at Library sponsored programs, with 27,052 of the total 44,506
attendees.
25,000
20,000
15,000
10,000
5,000
0
1/02 - 6/02 7/02-12/02 01103-6/03 07/03-12/03 TOTALS
6
Event Cancel latio ns
There were a total of 255 booking terminations by all groups that occurred during CY-2003,
an overall cancellation rate of 22%.
0 Library-sponsored programs had the greatest number of cancellations with a total of
140. The Arts Office and the Children's Department combined are responsible for over
67% of the events canceled by the Library.
0 As the chart below shows, the Arts Office had a total of 40 cancellations (over 19% of
the total) and the Children's Department had a total of 80 cancellations (almost 48% of
the total). Based on the total bookings placed by each, both fulfilled and canceled, the
Arts Office cancels an average of 1 out of every 2 reservations, and the Children's
Department cancels an average of 1 out of every 3.
70 -
60
v) 50 C 0
m .- c - - 8 40-
C J
5
*- 30 b n
20-
10-
n- "
0 Arts Off ice c 10 Children's
-
t ~ I" 0 Library Admin
El Media Services
-
0 Programs and Exhibits
JB Reference --
1/03-6/03 7103-1 2/03
23 17
65 15
0 0
0 0 1
0 8 0
5 2 2
6 2 1
~- ~~~ ~~
8
14
1
3
1
5
~
0 City Department-sponsored programs were canceled a total of 7 times
Resident, Non-Profit Groups had a total of 30 canceled events
0 Non-Resident, Non-Profit or Resident Religious/Political groups canceled a total of 10
events
0 Resident, Commercial For-Profit groups had a total of 40 cancellations
Non-Resident, Commercial or Non-Resident Religious/Political groups canceled a total
of 28 events
7
Time Summary
882 hours,
25 minutes
Total Number of Reserved Hours
As shown in the tables below, the Auditorium and the Meeting Room have been reserved for a
total of 3,394 hours, 45minutes for the all of the events that took place for CY-2003.
600 hours , 1482 hours,
30 minutes 55 minutes
These tables also show the average amount of time that the Media Services staff spends setting
up and breaking down the rooms per event for all users of the space. Please note that at least
one member of Media Services is, required to be present at the library for the entire event,
regardless if the organization has fairly straightforward arrangements and has no need for
assistance from an AV technician.
Total Number of Actual Event Hours
Average Set-Up and Breakdown Time per
Event
I Auditorium [ 1/03-6/03 [ 7103-12/03 I TOTALS 1
&
628 hours 397 hours 1025 hours
1 hour, 1 hour, 1 hour, 22 minutes 20 minutes 16 minutes
Meeting Room
Total Number of Reserved Hours
1103-6/03 7103-1 2/03 TOTALS
942 hours 841 hours 1783 hours
Total Number of Actual Event Hours 663 hours, 591 hours, 1255 hours,
30 minutes 45 minutes 45 minutes
I Average Set-Up and I I I I
Breakdown Time per Event
1 hour,
3 minutes 1 hour 58 minutes
I Production Room I 1/03-6103 I 7103-12/03 I TOTALS I
Total Number of Reserved Hours 224 hours 71 1 hours 935 hours I 28 I 134 I 162 I Number of Total Events I I I I I As might be expected, there is much more to event management than jus. setting up chairs in a
room. The numbers above do not include the amount of time spent by the Media Services
Off ice performing the following tasks related to the administration of the facilities:
o Providing timely information to library staff and patrons who are interested in using the
space (phone calls, E-mails, faxes, packet mailings, updating the Media Services and
City Web sites at least twice per week, preparing and printing calendars and event
schedules for the notebook at the Information Desk)
o Processing the necessary paperwork to actually book an event (reviewing an
application, entering the detailed information into a shared database, invoicing patrons
and sending confirmations for the bookings, canceling reservations)
Managing all of the financial transactions for the use of the facilities (accepting payments
and processing refunds, balancing accounts with the Finance Department)
8
Financial Summary
DCleaning Deposits
I Room Fees/ Equipment Rental /
Technician Charges
As noted in “Establishment of Services’’ section of this report, the Library, City Department and
Resident Non-Profit groups are not charged a fee for use of the Meeting Room or the
Auditorium facilities while all other categories do pay a use charge for the use of the space. In
addition, with the exception of the Library and City Department programs, organizations are
required to submit a refundable $200 cleaning deposit prior to their event date. These groups
also pay nominal fees for the use of such equipment as digital video projectors or computers.
Among the wide range of added support services made possible by the well-designed multi-use
facility and skilled division staff includes the audio or video recording of in-house events on a fee
recovery basis.
1103-6/03 7103-1 2/03 Totals:
$1 1,200.00 $7,800.00 19,000.00
$10,530.00 $14,580.25 $25,110.25 -
Financial Summary:
Use of Auditorium and
Meeting Room
Cleaning and Darnage Depasi ts: Because the majority of the outside organizations that use
our facilities have recurrent bookings, we do not automatically refund the $200 cleaning deposit
immediately after the completion of an event. Instead, the deposit is allowed to roll forward so
that it satisfies the requirement for future bookings. As the above graph and data table shows,
the number of cleaning deposits paid appears to have been higher during the first half of CY-
2003. Although many of the groups now hsve the refundable cleaning deposit on record, the
dollar amount still increased as a result of new organizations’ continual interest in the facility.
Room Fees/ Equipment Rental/ Technician Charges: While the requests for added event
services such as video/audio recording was slightly higher in the second half of CY-2003. In
alignment with this increase Media Services also saw an increase in the number of bookings for
organizations during the second half of CY-2003. These services resulted in a greater amount
of revenue. This category also shows the proceeds of charges for staff to provide technical
assistance for Auditorium events that take place after normal Library hours.
9
Media Services Division: Other Responsibilities .
Under the management of a Library Programming Specialist, the Media Services Division is
staffed by 3.1 FTE employees, which consist of full-time employees and remaining hourly
employees. The majority of the part-time staff provides technical assistance to patrons using
the meeting facilities, particularly on the weekends, but has also been available to assist with
use and maintenance of the specialized equipment in the rooms as well as providing a variety of
video and audio production services.
In addition to managing and supporting events occurring over 67 hours per week, the Media
Services Division is responsible for a number of other additional services on a day-to-day basis,
including
o Photography:
Media Services is asked on a regular basis to photograph official city business, Library
programs, and community events. These requests are varied in content, but include
such events as proclamations made by the City Council on Thursday evenings, Friends
of the Library Volunteer Appreciation luncheons, the Adult Learning Annual Celebration
for recent graduates, the City-employee appreciation celebrations, and portraits of the
City of Carlsbad and its distinguishing markers and signs.
o Video Media Duplication:
Requests are received on a regular basis for Media Services to make duplicate copies of
local meetings. These requests are most often received from the City Council, the City
Clerk’s Office, the City Manager’s Office and the City Attorney’s Office. in addition,
Media Services makes copies of programs that were produced at the Library (see Video
Production) so that participants and interested audience members can purchase the
tape at cost for their own home enjoyment. This service is particularly popular with the
parents and family members of the children who perform in the Children’s Department
annual Multicultural productions.
o CD and Audio Production:
Media Services is often asked to produce sound recordings - typically a CD - of the
various local musicians who perform at events in the Auditorium. These are most often
for those who have been sponsored by the Arts Office or the Programs and exhibits
Off ice. These projects include adult contemporary music (The Peter Pupping Quartet
February 2003 and When Pigs Fly June 2003) and blues (Bayou Brothers April 2003)
Additionally, Media Services has produced “talking book” recordings for the blind and
physically handicapped (“Seekers of the Spring”).
o Audio Media Duplication:
Requests are received on a regular basis for Media Services to make duplicate copies of
audiotaped meetings. These requests are most often received from the City Council, the
City Clerk’s Office, the City Manager’s Office and the City Attorney’s Office, usually for
use in a lawsuit. In addition, requests are received from the Police Department and
other local law enforcement agencies to make duplicate copies of interrogations and
witness interviews.
10
Staff Time
(hours)
Staff Time Needed to Complete Work Order
Requests FY 02-03
2
11
The production room in the Ruby G. Schulman Auditorium at the Carlsbad City Library
The Library’s Media Services Division manages the Schulman Auditorium providing a full
range of onsite event support services including:
3 Video Production Services:
0 Pre-Production
Part of successfully producing a videotaped event is meeting in advance with the
program sponsors and thoroughly discussing expectations, identifying the best
production methods, and planning for the appropriate equipment and staffing. While
this requires an investment of time by all parties, it is helpful in establishing
everyone’s responsibilities and helps reduce the possibility of frustration on the
actual date of the event. In some circumstances, programs are sponsored through
funds available from the Carlsbad Community Cable TV Foundation and require a
grant application to be submitted. For these, Media Services develops financial data
for the proposal and assists in planning the necessary technical production details.
Production
Media Services video records library-sponsored events that are then made available
to the participants. These videotapes include Children’s Department productions
(“Underwater Treasure Adventure,” January 2003) Programs and Exhibits events
(Winter Jazz Series 2003: “Jose Serrano & Orchestra” February 2003 and “Sue
Palmer and her Motel Swing Orchestra” March 2003’) and various performing artists
and other presenters. Media Services has been active in video recording many
Library auditorium programs for the benefit of the community. These programs are
produced by Media Services and staff sponsors. Completed programs are shown in
coordination with Aldelphia Cablevision on the local community cable access station,
KADL channel 3.
12
Examples of programs that have aired this FY on
television include theatrical performances Geared
toward teens and young adults (“Muther’s
Children” concert September 2003), concerts by
local musicians (“Calvin Price” November 2003 and
the “North County All-stars March 2003), a non-
partisan public forum (“The Patriot Act” November
2003) and lectures by local experts in their fields
(“Off to the Races” October 2003). Auditorium
events are also videotaped by Media Services for
use in presentations, applying for awards, or as an
event record. For example, Media Services staff, in
cooperation with the production team at Adelphia
Cable, produced a live cablecast of the Student
Recognition Ceremony from the Ruby G. Schulman
Auditorium on November 13, 2003. The Adult
Learning Division’s annual celebration for recent
graduates of the literacy program is yet another
example of an event that Media Services received a
request to videotape.
Post-Production
Once events are videotaped, the footage must be edited and formatted to produce a
quality product. Part of this process involves digitizing the video so that the images
and sound can be edited using the specialized software on the Media Services
computers. Once assembled, the selection of the best shots from multiple cameras
and the improvement of visual and/or sound quality can be realized. Background
music, graphics, or other special visual and sound effects are incorporated, and the
title and the list of credits at the end of the piece are added during the final editing
process. Once the piece has been fully edited, it is sometimes converted into a
short multimedia computer file, such as .avi or mpeg. These are sometimes used as
event promotional trailers.
For programs that will air on the local cable community access channel, productions
need to be edited to fit a prescribed time limit. When that happens, Media Services
must identify and eliminate non-essential portions of the video without altering the
fundamental content or performance.
13
The “Carlsbad City Library Hour”
In line with one of the Library Media Division’s goals is managing the production of the
“Carlsbad City Library Hour,” airing on the first and third Wednesdays of every month from 7-8
pm on KDCl Adelphia Community Channel 3. The “Library Hour” presents events taking place in
the Schulman Auditorium, as well as public service announcements aimed at raising awareness
of the Library’s wide range of services. This has been an important opportunity for the Library
and its programs to be enjoyed by wider audiences: KDCI Adelphia Channel 3 has a potential
viewership of over 65,000 homes in Carlsbad and surrounding areas.
A number of the “Carlsbad City Library Hour” programs showcase a behind-the-scenes look at
Library resources and services. Currently hosted by Media Services’ hourly off ice clerk Melinda
Peterson, who has worked for Entertainment Tonight, CBS, Fox and ABC-TV News, the initial
segment included an informative tour of the Children’s Library and its resources (June 2003).
Additional programs aired have included, for example, an informational piece on the Library’s
audio collection in conjunction with “Music Americana.” This Carlsbad City Library Hour included
a bibliography compiled by Media Services comprised of bluegrass music resources (CD’s,
books and videos) in the Library’s collections for viewers interested in obtaining more Library
information.
Award Winning Program
Some events that were recorded and produced by the Media Services Division this FY have
included the big band music of the North
County All-stars (April 2003) and the Latin jazz
music of Jose Serrano (May 2003). In
September, Media Services was recognized for
the 30-minute video it produced of the North
County All-stars, a jazz combo of mostly-retired
professional musicians, performing in the Ruby
G. Schulman Auditorium. The video earned
second place in the National Association of
Telecommunications Officers and Advisors
(NATOA) awards in the performing arts
category for operating budgets under $300,000.
It also received an honorable mention in the
Senior category. NATOA judges base their
decisions on excellence in contentlcreativity,
technical and engineering production elements,
and overall impression.
North County All-stars
?I 1 8/04
1 January 19, 2003 1 February 16,2003 1 January 23,2003 1
ki ra
Videos of Auditorium Programs - Completed
N.C. All-stars Carof Tico March 2003
Jose Serrano Carol Tico May 2003 -
Treasure Hunter John June 2003
Quartarone
1 July 2003
I
1 Auaust 2003
July. 20, 2003
1 April 2003
I
Teen Services Darin September 2003
*SL Williamson
"Off to The Carol Tic0 October 2003
Races"
Movie Niaht *SL Carol Tic0 1 October 2003
Summer John June2003 .
Reading Quartarone
Proaram *SL
ISept. 21, 2003 1 August 2003
Calvin Price Carol Tico November 2003
Steinway Piano Cliff Lange November 2003 I 1 Sent. 25.2003
*s L I
"Pat riot Act" Cliff Lanae f November 2003
31 18/04
Auditorium Video Productions - in Development
Winter 2004
~~
Auditorium Video Productions - Possibilities
Festival
High School Music Colleen Finnegan PBD
Ensembles I TBD
TBD Gallery Lectures Colleen Finnegan PBD -
Library Storytime ,fohn Quartarone TED TBD
31 1 s/o-l Auditorium Video Productions - Scheduled and Confirmed
Col teen
Finnegan
- string ensemble
Friends Book Store
*SL
Children’s
February
2004
*SL
Art’s Office:
*SL
Reference:
*SL
Richard Lederer “Have
Yourself a Punny Little C h r i s t ma s, ” p I u s h o I ida y
music
Mirage Band WJS
Yavaz - WJS
Opera-
Jirina Markova-
Krvsti kova
Art’s office
Auditorium
Proarams *SL
Arthur Wood January 2004 March 2004
John January 2004 April 2004
Qua rta ro ne
Colleen February 2004
Finnegan
Calk March 2004
Ahrens
Carol Tico December 14 December 2004
Carol Tico January 25 April, 2004
Carol Tico February 27 May, 2004
Colleen January 29,
Finnegan 2004
July, 2004
I June, 2004
Future Auditorium Programs
Library auditorium programs are schecluled on an ongoing basis. To check the
most u D- t o-d a te s c he tJ u I e