HomeMy WebLinkAbout2004-12-15; Library Board of Trustees; MinutesApproved:
/- /+e26
MINUTE
1 lTEM#2 I
MEETING OF:
DATE OF MEETING: December 15,2004
TIME OF MEETING: 4:OO PM
PLACE OF MEETING:
LIBRARY BOARD OF TRUSTEES
Community Room - Georgina Cole Library
1250 Carlsbad Village Drive
CALL TO ORDER:
Chair Rob Swette called the meeting to order at 4:02 PM.
ROLL CALL:
Present: Library Board Trustees, Kamenjarin, Lignante, Page, Swette, and
Tarman
Absent: None
Also Present: Cliff Lange, Library Director
Geoff Armour, Assistant Library Director
Heather Pizzuto, Principal Librarian, Dove Lane
Chris Holt, Principal Librarian, Cole
Cheryl Mast, Library Management Analyst
Vickie Countreman, Friends of the Carlsbad Library
Carolyn Hoard, NSDCGS
Jane Schatt, League of Women Voters observer
Joe Matthews,
APPROVAL OF MINUTES:
The minutes of the November 17,2004 meeting were approved as submitted.
MONTHLY LIBRARY REPORTS:
Library Director asked the board to make a correction under item 11 as the IMLS grant was
not funded through the California State Library as reported.
Chair Swette commented that staff should be commended on all the good work being
accomplished, such as the Adult Learning efforts to get their learners registered to vote.
Library Board of Trustees Minutes of December 15, 2004 Meeting
Page 2
LIBRARY STRATEGIC PLAN:
Scorecard for Results - Library Director Lange introduced Joe Matthews, consultant and
author of the grant application to the Institute of Museum and Library Services (IMLS)
recently awarded to the Carlsbad City Library.
Information on the grant and the project were included in the agenda packet for the
November meeting and the Board agreed at that time it would be beneficial to have Mr.
Matthews attend the next regular meeting to discuss the project in more detail and answer
any questions.
Mr. Matthews gave the board a brief overview of the application process for this grant as well
as some information on the Institute of Museum and Library Services, and the monies set
aside for Research and Demonstration grants. Of the total ten grants awarded this year, the
Carlsbad City Library grant was the only one awarded to a Public Library, the other nine were
awarded to library schools and academic libraries.
Mr. Matthews also informed the board of his background and experience with libraries and
performance measurements for organizational readiness.
He explained the process, which includes three other public libraries, Cerritos, Newport
Beach Public and Chula Vista, and the timeline for each library involved to develop its own
library scorecard. Near the end of the process, the final draft of the scorecard will be
presented to the Library Board for comment.
During the second year of the grant, the draft manual (workbook) describing the steps for the
process will be distributed to a number of volunteer libraries as a test group to see if it works
for them. Input from those libraries will be evaluated together with responses to
questionnaires sent to various stakeholders, e.g., City Council Members, City Administration,
Library Board Trustees, in determining the value of the scorecard.
He explained that the team of Library staff first developed Mission and Vision Statements and
then developed what strategies would make the Library more effective, which led to the
development of a strategy map to reach the goals set.
Draft Timeline - Library Director Lange explained that Chair Swette following the Board’s
decision to begin work on a new strategic plan prepared the timeline included in the packet.
Also included were copies of two presentations made by Joan Frye Williams at the
conference at Cerritos Public Library, and the Board has discussed contracting with Ms.
Williams to lead a strategic planning workshop for the Library.
Chair Swette reminded the Board that they made the decision to begin the work on a new
strategic plan and complete the task within a year. The timeline chart was developed to try to
establish some basic elements in plan-development and identify desired participants in each
phase. The final product would be a document that would clearly state the goals for the
Library Board of Trustees
Minutes of December 15. 2004 Meetina Page 3
Library and give the Library Board an instrument to use as they lobby the City Council and
the community for support for those goals.
Library Director Lange had the opportunity to speak with Ms. Williams at the CLA Convention
and she expressed interest in facilitating a workshop for the Carlsbad City Library but no
specific dates were discussed.
Trustees Tarman and Kamenjarin both expressed reluctance at the Board’s involvement in
the preliminary development of the strategic plan and suggested the Library staff develop a
rough draft and then involve the Library Board for contributions to the final product.
There was a great deal of discussion over the changing world and the library of the future; the
necessity to keep up with the changes and focus on not only providing library services in the
right manner, but also that the services we provide are the right ones.
LIBRARY RANKINGS WITHIN THE STATE:
Library Director Lange explained that this is the performance measure the Library has used in
the past several years and it is based on the data that is collected and published by the
California Sate Library and the rankings are grouped relative to population served.
He explained that this data is based on inputs and outputs, not outcomes. Input measures
are budget, people, facilities; output measures are basically counts of how much something is
used, e.g., circulation statistics, door counts, and program attendance. Outcomes focus on
the impact the Library has on the community.
The Board discussed the value of the statistical report and if it identified areas where we
could improve.
Library Director Lange responded that statistics do not always portray a true picture. For
instance, in the category for library attendance the Carlsbad City Library ranks sixth but we
don’t have several branches and it does not include remote access patrons. The scorecard
for outcome measurement will tell us more and will be of more value.
CARLSBAD LIBRARY LEARNING CENTER:
Assistant Library Director Armour had the architects rendering of the revised plan for the
remodel of the building. Still anticipated to be a two-year project, this proposal has not been
presented to the City Manager and Council. The cost estimate for the project is $1.9 million
to complete the two-story project with modular buildings for Headstart.
He explained that in looking at the available resources for the project, we are somewhere
between $600,000 to $800,000 short. The Library is applying for a 2005-06 Community
Library Board of Trustees
Minutes of December 15, 2004 Meeting
Page 4
Development Block Grant (CDBG) of $222,000 but there is considerable competition within
the community for the CDBG funds.
Trustee Tarman asked for an accounting of the initial CDBG money, and Assistant Library
Director Armour explained that $275,000 was used for the purchase of the Eureka property
and approximately $1 00,000 will cover the architect costs. The remaining balance of
$383,000 will be used towards the purchase of the modular buildings at an estimated total
cost of $525,000.
Trustee Kamenjarin asked if there was a contingency plan if the current proposal is rejected
by the City Council and Assistant Library Director Armour explained that the combined
programs from Centro and Adult Learning could operate in the existing space.
Library Director Lange explained that the plans for the Learning Center include the
development of a much larger program, not just combining the services of the Centro and
Adult Learning.
Trustee Kamenjarin asked about any negative impact to the neighbors to the east with the
construction of a second story and Assistant Library Director Armour explained that part of
the Conditional Use Permit (CUP) process includes noticing all the neighborhood with
information on the project and the date and time of the Planning Commission meeting when
the project will appear on the agenda.
Library Director Lange reported that the Carlsbad Library Foundation has adopted the
Learning Center as a project and is planning a capital campaign to raise $1 million dollars.
Assistant Library Director Armour explained that other elements of this project are the
relocation of the modular currently occupied by the Centro and the possible relocation of the
Adult Learning Program that is currently in a leased space.
Chair Swette asked for some particulars on “Plan B”, the one-story remodel option.
Assistant Library Director Armour responded that the current available resources are
probably sufficient to cover the costs for remodeling the existing building.
Chair Swette then asked if it would be worth waiting to construct the second story.
Library Director Lange explained that there were several drawbacks to waiting. Undoubtedly
construction costs would increase and it would probably require vacating the building during
the construction, which would mean additional costs for relocating the program to an
unknown location. And, the current cost estimate for the two-story option is less than a half
million dollars more than the one-story option with modular buildings.
Library Board of Trustees
Minutes of December 15,2004 Meeting Page 5
Trustee Tarman asked about the possible relocation of Adult Learning and Assistant Library
Director Armour responded that a preliminary discussion raised the possibility that the Library
could assume the lease on the modular building currently occupied by the Recreation
program “Stay and Play”, and by amending the CUP application for the relocation of the
Centro, move the “Stay and Play” modular building adjacent to the new location for the
Centro. The lease amount on that modular building is $1,000 a month and the current lease
for Adult Learning is about $25,000 annually.
LIBRARY BOARD REPRESENTATION ON THE FRIENDS OF THE LIBRARY BOARD:
Chair Swette reminded the board that this item was tabled at last months meeting. In the
meanwhile, the By-Laws Review Committee for the Friends is recommending eliminating the
position. In the past a member of the Library Board sat on the Friends’ Board to insure good
communication between the two but in the recent past, the Friends’ liaison to the Library
Board has accomplished that goal.
DIRECTOR’S REPORT:
Library Director Lange updated the Board on the following issues:
Libraw Recruitments - Currently the Library is recruiting for the positions of Community
Coordinator, Deputy Library Director, and Library Assistant. Human Resources received 139
applications for the Community Coordinator position that have been narrowed down to fifteen
finalists who have been asked to submit portfolios of their work. The oral board is scheduled
for the week of January 6,2005.
The Deputy Library Director for the Cole Library recruitment closed today at 4 PM and there
are over twenty applicants for that position.
The Library Assistant recruitment is an “open until filled” position; however they have already
had one review of existing applications and anticipate another review of applications prior to
the initial oral board in January.
Cole Landscape project - Final plans were approved by the Engineering Department and
the project should go out to bid within the next couple of weeks. Project includes replacing
the dry streambed with planting, replacing the decomposed granite walkway with concrete
and replacing the damaged tables and chairs.
Cole HVAC - This project is still in the design phase and funding for the project is in the
budget for FYO5-06. It is anticipated that the Library will have to be closed for a minimum of
4 weeks once the construction begins.
Libraw Technolow Goal - The team is still working on the telephone notification capability,
as there is a problem with the hardware. Two bids were received for the PCIPrinVCopy
management contract and the team has determined they need some additional information
Library Board of Trustees
Minutes of December 15, 2004 Meeting
Page 6
before awarding the contract. The projected date for releasing a Request for Proposals
(RFP) for the RFlD and self-check technology is January of 2005.
Speculative booking of facilities issue - Following inquiries from this Board on the impact
the speculative booking has on the overall usage of the facilities, Library Administration is
conducting an in-depth study of the statistics and circumstances resulting in cancellations.
Initial information reveals that the speculative booking by the Library and Arts office is
necessary for programs that involve outside artists, performers and presenters as the
schedule is dependant on their availability. Typically the alternative dates are cancelled as
soon as a firm date is booked with the presenter. There are no records on file that captured
requests for dates that were later canceled but this will be information available in the future.
This is an ongoing study in Administration to determine if there is significant negative impact.
Dove Lane Children’s Garden project - The project is finally ready to go to bid with an
estimated cost of $66,700 but the add alternates raise the estimate to $1 00,000.
Trustee Kamenjarin asked what percent of the garden will be grass and Deputy Director
Pizzuto responded that approximately half the garden would remain turf of some sort.
Chair Swette asked about the funding since the initial donation for this project from the
Friends of the Library was only $45,000 and Library Director Lange responded that the
Library would cover the balance of the funding in order to make the area more usable for
programs, etc. The initial design did not take into consideration the way in which the building
was situated on the lot and the positioning of the sun. The space has been unusable for
weeks at a time as a result.
FRIENDS OF THE LIBRARY:
Liaison Vickie Countreman confirmed the information regarding eliminating a position on the
Board for a Library Trustee and that the Friends’ By-Laws Committee would present their
recommendations to the Board for approval in January of 2005. She reported the attendance
at the two-day silent auction in December was disappointing due to inclement weather and
the net proceeds have not been determined. She was pleased to report that the City of
Carlsbad 2005 Calendar and Community Guide has a featured article about the Friends of
the Library and the bookstore.
GENEALOGICAL SOCIETY:
Liaison Hoard reported that the Society had recently donated over $18,000 to the Library for
the purchase of City Directories of the United States, Segment 7 (through 1860), which is a
6,292 microfiche set containing city directories from the collection of the American
Antiquarian Society in Worcester, Massachusetts. The City Council accepted the donation at
the Council Meeting on December 14,2004.
Library Board of Trustees
Minutes of December 15. 2004 Meetina Page 7
LIBRARY BOARD COMMENTS:
Trustee Kamenjarin took this opportunity to express gratitude to retiring Assistant Library
Director Armour and Principal Librarian Holt for their years of service and the great job they
each performed.
He also asked Chair Swette to write letters to retiring Council Member Finnila thanking her for
her support and also to newly elected Council Member Sigafoose to welcome her and solicit
her support for the Library.
Library Director Lange responded that he had already had a briefing with Council Member
Sigafoose to familiarize her with the Library and Library programs and plans to schedule a
tour of the Library facilities for her after the holidays.
PUBLIC COMMENT:
None present.
ADJOURNMENT:
By proper motion, the meeting was adjourned at 519 PM.
Respectfully su bqitted,
Cissie Seflon
Administrative Secretary
Staff Reports for the ’
Meeting of: byl~/b+
Monthly LIBRARY Reports
for
NOVEMBER 2004
Adult Learning . . .
1. On November 12, the 106 public library literacy programs in California celebrated the 20th
anniversary of California Library Literacy Services. In San Jose, Coordinator Lynda Jones
attended a full day of workshops and meetings. That evening she and Library Director Cliff
Lange attended a gala dinner and program, honoring learners and others who have
contributed to the 20-year success.
2. Staff member Bob Steuernagel arranged for a slide to be shown during Adelphia’s cable
channel continuous community calendar. The slide advises potential learners and tutors to
call the Adult Learning Program.
3. The evening Writing Group is reading the novel To Kill a Mockingbird. This is the first time a
group book discussion has happened at the Adult Learning Program. Learners are very
engaged, they keep their dictionaries handy, and they are having lively discussions each
week.
4. City facilities manager Cynthia Haas sought to renew the Adult Learning Program’s lease in
November. The new building owner denied the request and offered only a month-to-month
lease.
5. The new building owner contacted the City and required that the library begin paying for the
utilities associated with the 4 suites the Adult Learning Program rents.
6. The City Council accepted and allocated the first installment, $10,000, of the library’s 2004-
2005 State literacy grant. The library was notified that the second installment will be
$1 7,934.
7. Seven adult learners voted for the first time in the November Presidential election. One is a
new citizen (received her citizenship after studying with her tutor). The others were born in
the United States or had been citizens for up to 30 years, without having the confidence to
vote. The oldest is 66 years old, and their average age is 54.
Centro de Inf ormacion . . .
8. On November 9th, Andres Santamaria, Assistant Principal at Valley Junior High, invited
Lizeth Simonson to attend the English Learner Advisor Committee (ELAC) meeting. During
this meeting, Lizeth spoke to the audience about library services, the Adult Literacy Program,
and promoted the homework assistance program. Handouts about the programs and the
children’s calendar were distributed to parents in attendance.
9. On November 19th, Lizeth attended a meeting of the Hispanic Network at the Barrio Museum
in Carlsbad. The Network is composed of Hispanic community members and service
providers and meets twice a year to network about the needs and resources for Hispanic
youth and their families in North San Diego county. During the meeting flyers and brochures
from other community organizations and copies of the Hispanic Network Directory were
distributed among the attendees.
IO. On November 16th, a group of 40 bilingual first grade children from Capri Elementary School
in Carlsbad visited the Dove Library. Lizeth showed the students, parents, and teachers the
Monthly Library Reports for November 2004
location of various materials in the juvenile section and read a story in Spanish to the
children. At the end, the group enjoyed a piece of Mexican sweet bread in the children’s
garden. The children took home library information and the children’s calendar in both
English and Spanish for their parents.
CCL, Dove Lane ...
11. In November, the Library embarked on a major new project, developing a Balanced
Scorecard as a method of measuring the outcomes of library services and portraying the
value of the library to stakeholders. This project, which will span two years, is funded by a
grant from the Institute of Museum and Library Services (IMLS) through the California State
Library. Selected staff from many divisions will dedicate a large amount of time to this
project.
12. During Children’s Book Week, November 14-20, children from 3-14 years were invited to
participate in a Book Swap by bringing gently used books of their own to trade for others.
Special guest “Hedgie,” a (hedgehog) character featured in the children’s series by Jan Brett,
visited with the kids. Children’s Services at Dove Lane also offered the annual In-‘n-Out
reading program, which rewards kids with a free burger for reading library books. Almost 500
children at the Dove Lane library participated between October and November.
13. Heather Pizzuto (Public Services) and Allyson Goodwin (Children’s) joined Library Director
Lange in attending the California Library Association conference in San Jose, November 12-
15. Human Resources staff also conducted major recruiting there for several key positions.
Georgina Cole . . .
November 15 to 17. With multiple lectures each day, Karen learned about new tools to use,
and proximity, directory and metasearch search engines. Other lectures focused on the
Search/Retrieve Web service that allows multiple search engines, databases and library
catalogs to be accessed simultaneously.
14. Karen Maynor attended the annual Internet Librarian Conference in Monterey, CA.
15. Two Genealogy programs were presented by staff members Mary Van Orsdol, Senior
Genealogy Librarian and Library Technician, Judy Michaels. Mary spoke to the North San
Diego County Genealogy Society’s Computer Group (94 people in attendance) on
AncestryPlus and HeritageQuest. Judy discussed researching federal records at the National
Archives with an audience of 87 people. The Beginning Genealogy Class, taught by
Margaret Read 3 nights in November had 13 students.
16. Chris Holt, Principal Librarian announced her retirement from the City of Carlsbad effective
December 30th. Recruitment began in November to replace her with a position upgraded to
Deputy Director. It is expected that her successor will be chosen in January. Chris Holt
served the Carlsbad City Library as a fulltime employee for 28 years. Previous to that she
was a Carlsbad Library volunteer eventually being hired as an hourly employee.
CARLSBAD CITY LIBRARY
MONTHLY USAGE STATISTICS
Dove Library
Reference questions
Circulation
People count
In-House Use of Materials
Cole Library
Reference questions
Circulation
People count
In-House Use of Materials
Centro/ALP
Reference questions
Circulation
In-House Use of Materials
People count
Library-Sponsored Programs
Adult programs
Adult program attendance
Young Adult programs
Young Adult program attendance
Children's programs
Children's program attendance
Computer Use
All Facilities
Facility MeetinE Room Use
Events booked
Event attendance
Events cancelled
Volunteer Hours
Total hours:
NOV-03
6,528
67,343
33,702
13,566
6,523
33,152
22,984
5,996
237*
986*
120*
1,589"
26
1,154
4
52
81
2,629
***
97
3,929 ***
NOV-04
10,754
7 1,209
34,709
12,332
5,378
36,073
20,068
6,002
20514
88811 18
1881""
1,872/**
18
3 13
4
17
51
1,372
8,460
97
2,755
31
749.5 83 1.75
* Centro numbers only. ** Data not reported. *** Not reported last year
v) u
Ju v)w aa OL '0"
v) U
L
v)
a ws La
BT
L 0
Q,
e
3 a)
m
-(3 m %
m a
L
t
a- I
>* t U
m a I
U m -(3 2i I
13
I c U m a) m
U a- CL m Q m I v,
3 Q W U m a v, - L
a- v, 0 I
t t
a-
> m L 3 a) m CL 2
rn rn
>
m L
L U
m V
(u
L
L 0 CI m 0
S
S
+J
8-
v) m x m a, V v) 3 m S 0 n m S m m 0 U 1,
- 0 c -0 L m V aJ L
m V a, L
(u x L m m
v)
b
In
a,
4-J
I
3
0 V rn
a,
I
0 W m a) L
a,
II
\ v) U s i! I L
aJ U m V CA G
Q a, U 0 L a, I
7 a, m n a, T3
> a, 0 L r H n n
cn
I-
N
L m
v) S
8 L v, a, L m CI
a, II 3 v, m E"
3 v, rn a,
a, L v, L II v, m 0 II V m Ir
0 CI v, E a, I a, V (u V a a,
CI L
S v, v, a V V 3 v,
L m L
CIS U
m S 0
V 3 U 0
S
m- u
L II
H
(u S CIS
Q 0 - Q 0 m- +J S a, U H
a, > a;, n > (u n cvi
m v) L
a)
v) II
(u Cn L
0 CI II m v) T3 L m
a) V
II E 8 II
m V
(u I
in
S m m 0 U v)
L B- 3
U L
E 5 II L
v) v)
(u L
I 0 V m U a) L
m m 0 L
,v,
S 0 S 0 0 U v, S
M- a) SL 0
a, >
-
2i
a) L U
U
a)
m-
n n
0 l-l od
cn a,
n
a- cn c 0 Q cn
>r
CU
a
I
t
t
a-
.h cn a, - 2
Q 0 I:
v)
-0 E
&l3
II 0
*-' a, 2 3 ICIT m a tn
m - t
0
h cn tn a, c> 0
f?
The attached material
was created by Joan
Fry Williams for the
Get Real! Conference
at the Cerritos Library
in September of this
year and attended by
Rob Swette.
Presented by Joan Frye Williams (joan@jfwilliams.com)
Get Reall Ccnference
Cerritcs. September 2004
Public Values
Walkabout
Presented by
Joan Fiye Williams
clioinstitute nmannn-rnc-
We Started with
Public Values: Quality of Life
Now Add
Public Values: Senrice
6 Welcoming
Comfortable * Easy to navigate
a successful
rt Efficient
h Up-to-date
* Convenient
B. Fun
w-
This material has been created for the Get Real! Conference, supported by the US. lnstifute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. 1
Presented by Joan Frye Williams (joan@j%illiams.com)
Welcoming Senrice
e Well marked
0 Viewsin * Physically accessible
* Multilingual
9% Staff reflect the community
4 Invite new customers in
d Recognizeretumbg
customers
Camfortable Sewice
4) clean
FP Fullspectnunlighting
Q Generous aisle space
e variety of seating
a Viewsout
IP Quiet and lively zones
Foodanddrink
~
Easy to Navigate Service
0 Simple on the surface
a Obvious starting place
L Situational signage
ip Merchandised floor plan * Visible products
Uncluttered environment
gd Emily identified Staff
This material has been created for the Get Real! Conference, supported by the U.S. Institute of Museum and Library Services
under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. 2
Presented by Joan Frye Williams (joan@jfwilliams.com)
Successful Service
8 Well attended destination
p1 Well maintained facilities
ti Satisfiedvisitors I & 4 committedstaff I
t)r Great place to work * Exhatouches
Efficient Service
P Staff as facilitators,
not gatekeepers
Changing exterior
Mainstream technologies
Up-to-date d&or
Roving customer savice
Consistent brand
TEh-saW staff
This material has been created for the Get Real! Conference, supported by the U.S. lnstitute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. 3
Presented by Joan Frye Williams (joan@jfwilliams.com)
Convenient Service
I * Consistent hours I
I 9 Credit and debit cards I
Fun Seniice
playful environment
u Upbeat staff attitude
Focus on benefits, not
restrictions
x Spontaneity
-e Humor
e Treats and giveaways I
Your Walkabout Assignment
Follow your group leader to
your assigned site
Work in pairs
Observe and make notes
Return here to compare notes, discuss, and draw conclusions
Entire group reconvenes to
discuss your findings at I1:45
This material has been created for the Get Real! Conference, suppoded by the US. Institute of Museum and Library Services
under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. 4
Presented by Joan Frye Williams (joan@jfwilliams.com)
I
Marginalized or Mainstream?
The Library's Place in
Community Life
Presented by Joan Frye Williams
Get Real Conference 5 clioinstitute cerritos. September 2004 n-u- .h.-
Reality Check
9 We are not the sole judges of the
value of what our libraries provide.
I Q Libraries have serious competition.
!
R Ignoring these facts can lead to
decline, maybe even extinction.
I
I J
Images of the Library from
7th Grade
This material has been created for the Get Real! Conference, supported by the U.S. Institute of Museum and Library Services
under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. 1
Presented by Joan Frye Williams (joan@j fivilliams.com)
Your Challenge:
Discovering and ArZjculating
Today’s Public Values
Public Values: Quality of Life
Expectations and Opportunities:
Cast of Living
Bargains on &&& goods
and services
40 Value reminders: “You just
saved . . .”
8 Volume purchase discounts
(L Limitdpredictable
exposure to fines and fees
bi Consumer assistance
This material has been created for tbe Get Real! Conference, supported by the US. Institute of Museum and Library Services
under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. 2
Presented by Joan Frye Williams Goan@jfwilliams.com)
Expectations and Opportunities:
Jobs
Liirary as employer,
especially for youth
Rewarding volunteer
opportusities
Literacy services
Small business
services
Workplace outreach
Expectations and Opportunities:
Transportation
Expectations and Opportunities: I Education
Priority for services to children and youth
Reading activisd
advocacyfleadaship
Curriculum-related
collections, textbooks
Tutoring, homework hc
Private study space
:lp
This material has been created for the Get Real! Conference, supported by the US. lnstitute of Museum and Library Sewices
under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. 3
Presented by Joan Frye Williams (joan@jfwilliams.com)
Expectations and Opportunities: Health Care
I
Expectations and Opportunities:
Cri me/Safety
dr Wellmaintained
building and grounds
.CI Exteriorlighting
-~r “Drive up” visibility
Well populated area
c Adult supervision, not
law enforcement
r; After school programs
Expectations and Qpportunities:
AFts
E Reinforcementof
current arts events
‘e’ Showcase for local
P Hands-onarts
artists and performers
opportunities for
children and youth
0 Art in public places
This material has been created for the Get Real! Conference, supported by the U.S. institute of Museum and Library Services
under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. 4
Presented by Joan Frye Williams (joan@jfwilliams.com)
.
I I Expectations and Opportunities:
Recreation
Reinforcement of current
recreational events
g. Mind -k body connections
integrated with menu of
otha recreational offerings
.i" Library participation m
sports-oriented fundraisers
J Libraryactivities
Expectations and Opportunities: I Climate
c Outdoor programs and
b Outdoorseating
services
Microclimate modifiers
- tree, sunshades, fans,
misters, fountains,
heaters
1) Colddrinks
Warning: Library Traditions
May Conflict with
Community Expectations and
Public Values
This material has been created for the Get Real! Conference, supported by the US. lnstitute of Museum and Library Services
under the provisions of fhe Library Services and Technology Act, administered in California by the State Librarian. 5
Presented by Joan Frye Williams (joan@jfwilliams.com)
Moving Forward
a Acknowledge the power of 7* grade images
e, Advocate m terms of your listeners’ concems, not
*. Leverage existing assets
P Think big and plan for success
ib Respect the competition
Q Laughalot
the library’s
$: speakup
Don’t Forget Why
You’re Doing This
This material has been created for the Get Real! Conference, supported by the US. Institute of Museum and Library Services
under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. 6
ITEM ## 5
BENCHMARK 2001 2002 2003
gTH OR HIGHER qTH 2NU 1 bT
Library Department
2004
1 st
State Library Ranking
The Outcome
Top quality Library services.
The Measurement
The Library Development Services Bureau ol rhe California State Library collects
statistical data annually from all California libraries. There are 13 basic ratings
based on this data that appear annually in CALIFORNIA LIBRARY STATISTICS
covering data from the previous fiscal year. The State uses seven population
categories for public library rankings. Carlsbad is one of 31 libraries in the
60,000 to 100,000 population category.
What the Data Means
Measurements used in this rating system are basic to all public libraries and,
when related to per capita levels of activity, are an accurate way to compare the
Carlsbad City Library to other top quality libraries in California. High index
ratings are an indicator of excellence and establish benchmarks for both internal
and external comparisons.
Departments Involved
Library
Benchmark
The Carlsbad City Library will be ranked above the 90th percentile among public
libraries in the state in cities of 60,000 to 100,000 population. For 2004, the 90th
percentile equates to a ranking of third or better.
Results
The benchmark was achieved by reaching an averaged ranking of first. Carlsbad
remained in first place, which is the same ranking as last year among the 32 city
libraries in California in the 60,000 - 100,000 population category.
Analysis
Carlsbad was ranked against 31 other libraries in 13 measurement categories.
Compared to the previous year, Carlsbad improved its ranking in 3 categories
(Audio Materials, Periodicals, and Reference Questions per Capita). Carlsbad
dropped slightly in 3 categories (Circulation per Capita, Library Attendance, and
Children’s Program Attendance) and stayed the same in all the others. The table
below shows how Carlsbad ranks with the top rated public libraries in California
in the key measurement categories:
Audio materials
Microforms 1 2 13 8 7
1 3 2 5 6 4
Videos 3 1 5 7 6 2
Action Plan
Staff will continue to analyze collection use, patron suggestions, and phasing of
new technologies to see if they lead to any changes in the Library’s performance.
Staff will also analyze the value of tracking and measuring categories, such as
collection holdings, that are more connected to multiple branches in larger
geographical areas. These may not be as valid as per capita measures as
indicators of quality or performance. Future measurements may also need a
weighting system, so that emphasis can be placed on categories that are more
significant than others.
Periodicals 2 4 6 11 3 5