HomeMy WebLinkAbout2009-05-20; Library Board of Trustees; MinutesApproved:ITEM #3
corrected MINUTES
MEETING OF: LIBRARY BOARD OF TRUSTEES
DATE OF MEETING: Wednesday, May 20, 2009
PLACE OF MEETING: Community Room - Georgina Cole Library
1250 Carlsbad Village Drive
CALL TO ORDER:
Chair Bill Kamenjarin called the meeting to order at 4:00 PM.
ROLL CALL:
Present: Library Board Trustees Benson, Bradley and Kamenjarin
Absent: Library Board Trustees Lignante and Swette
Also Present: Heather Pizzuto, Library Director
Dave Curtis, Deputy Library Director
Suzanne Smithson, Deputy Library Director
Carol Naegele, Principal Librarian
Cheryl Mast, Library Management Analyst
Jessica Padilla Bowen, Library Community Coordinator
Devin Castel, Library Business Systems Specialist
Marg Kealey, NSDCGS Liaison
Carolyn Taylor, League of Women Voters observer
APPROVAL OF MINUTES:
On a motion by Trustees Bradley/Benson, the minutes of the regular meeting held April
15, 2009 were unanimously approved as submitted.
MONTHLY LIBRARY REPORTS:
Trustee Kamenjarin asked if the atrium work at the Cole had been completed and
Deputy Library Director Smithson responded that the construction portion had been
completed and that the Carlsbad Arboretum Society is working with Parks to select
some additional plants for the perimeter.
Trustee Bradley expressed an interest in becoming actively involved in that project and
intends to contact the Arboretum Foundation.
Trustee Kamenjarin commented on the continued inaccuracy of the door counters and
Business Systems Specialist Devin Castel responded that the counters are easily
Library Board of Trustees Page 2
Minutes of May 20, 2009 Meeting
knocked out of alignment so that the counters are not registering correctly and staff only
just realized that when there is direct sunlight coming through the doors, the beam for
the counter cannot register anything at all. Library Director Pizzuto added that we will
continue to have an issue with the inconsistency until the Library can replace the
counters, and funds for that purpose are in the FY2009-10 Library budget.
TECHNOLOGY REPORT:
Business Systems Specialist Devin Castel provided an overview of the highlights of the
Library's technology usage report for the first quarter of the calendar year.
The Trustees had several questions with regard to the bandwidth and the impact on
Internet access and speed when the usage is at 80% and more. Business Systems
Specialist Castel responded that looking at the top Internet categories used by the
Library patrons there has been a steady increase in social networking and streaming
MP3s and media, and although the Library has recently increased the bandwidth, it will
most likely need to be increased again.
The Trustees also expressed concern over the high demand for available computers,
especially at the Cole Library and Library Director Pizzuto responded that the usage
statistics are in line with current library trends and the demand will probably continue to
increase in the future. She added that opening the Learning Center and relocating
computer classes previously taught at Cole to the Learning Center was helping to
absorb some of the demand but it may be necessary to look at expanding the open-
hours of the Learning Center to meet the need in the future.
Library Director Pizzuto stated that the Library is initiating a pilot program at the Cole
location, funded by the Friends of the Library, offering a laptop computer that can be
checked-out for use inside the facility but that will access the wireless network, which
does not impact network bandwidth.
The Board also had several questions about the costs related to increased bandwidth
and any limits to what we could provide.
SUMMER READING PROGRAM:
Senior Librarians Barbara Chung and Marsha Weeks provided the Board with an
overview of the themes for this year's Summer Reading Program which has been
expanded to include opportunities systemwide for adults and infants to participate and
receive reading incentives.
Deputy Library Director Smithson explained that the staff is creating lists of favorite
books from staff and patrons that will then be incorporated into bookmarks available at
the public desks. She distributed the nomination forms for the Board to recommend
Library Board of Trustees Page 3
Minutes of May 20, 2009 Meeting
their favorite books and explained that this is an expansion of last summer's very
successful "Hot Picks and Cool Reads" promotion.
Principal Librarian Carol Naegele added that the learners in the Library's Literacy
Program at the Learning Center will be participating in the Summer Reading Program
this year for the first time.
BUDGET FOR FY2009-10:
Library Director Pizzuto presented the Board with the Library's final budget submittal for
FY2009-10 explaining that this represented the budget that had been through the
internal review by the Leadership Team and the City Manager's office and will be
presented to the City Council as part of the overall City budget.
Library Management Analyst Cheryl Mast reviewed the changes from the preliminary
budget previously presented to the Board and explained the areas that were affected by
the 2.7% reduction.
Library Director Pizzuto added that the majority of the reductions would not directly and
significantly affect services and that while the Library would experience some reduction
in staffing, we would also be looking at maximizing our part-time staffing.
The Board expressed concern over the reduction in the materials budget and Library
Director Pizzuto responded that the Library had requested funds from the Friends of the
Library to offset some of the reduction while choosing to eliminate some standing
orders, such as print copies of out-of-state telephone books, and items used
infrequently that contain information obtainable elsewhere.
Trustee Kamenjarin asked what impact the reduction in the collection might have on the
public and Library Director Pizzuto responded that possibly a longer wait for items on
hold or new popular items as the Library would order fewer copies of the same title.
By proper motion (Kamenjarin/Benson) the Board unanimously approved the revised
budget for submittal to the City Council for approval.
PROPOSED CHANGES TO LIBRARY FINES & FEES:
Library Director Pizzuto explained that annually as part of the budget process, the
Library considers whether fines and fees are set at the correct level and every two
years conducts a fairly intensive review. She added that this year the Library had a
goal to explore revenue generating opportunities which caused us to look at not only
the market but also the concept of how the Library targets revenue or cost recovery
opportunities.
Library Board of Trustees Page 4
Minutes of May 20, 2009 Meeting
The Library Board was then presented with a schedule of fee increases for meeting
facilities as well as specific Library services and asked for Board approval of what will
be submitted for Council approval. Although presented as one agenda item, the Board
chose to move on them as separate items.
After much discussion, the Board unanimously approved the increased fees for Library
meeting facilities.
The Board was initially opposed to all three suggested increases in the Library Services
area but after receiving an in-depth explanation on the service, the actual costs to the
Library, fees charged by neighboring libraries and utilization statistics on the Inter-
Library Loan service, they approved that fee increase as proposed (from $2 - $5.)
The Trustees expressed concern over the Library Borrowing - Audio visual Insurance
Fee increase and why a fee is charged at all.
Library Director Pizzuto responded that it is an insurance fee which limits patrons'
responsibility for replacement costs should an item be damaged or lost. She explained
that this is a benefit to the patron and traditionally the fee goes back to a time when
videos were substantially more expensive to replace. She added that last year at this
time the Library had submitted a proposal to eliminate the insurance fee and initiate an
extended-use fee in its place but the proposal was rejected administratively.
Library Director Pizzuto directed the Board's attention to the explanation of the
proposed fee increase on the schedule, as a method to collect some of the additional
costs arising out of the use of debit and credit cards for Library transactions at the
service desks and self-check machines.
Trustee Kamenjarin stated that San Diego County Libraries do not have a fee for video
check-out and Library Director Pizzuto explained that the County has suspended their
fee for video check-out but has not dropped it entirely, and a survey of libraries within
the regional network indicates that several libraries charge a similar fee.
Trustee Kamenjarin suggested that to charge the fee is philosophically wrong and
hypocritical because the reality is that we are charging this as alleged insurance fees to
insure a product that now costs maybe 20% of what it did when this policy was
instituted. He suggested that the Library increase the overdue fee for videos instead.
Both Trustees Kamenjarin and Bradley voted no on the motion to approve this fee.
Trustees Kamenjarin and Bradley expressed concern over the Library Book Reserve
Fee stating the fee appeared to be punitive in nature.f note that this item is incorrectly
titled and has since been revised in the budget document. The actual fee is for failing to
pick up an item on hold (reserve).]
Library Board of Trustees Page 5
Minutes of May 20, 2009 Meeting
Trustee Bradley expressed concern over charging a fee when the failure to pick up the
item was due to unforeseen circumstances and Library Director Pizzuto explained that
the patron has several options when requesting a "hold" on materials, such as a
vacation extension and specifying the most convenient location for pick up.
Library Director Pizzuto explained that this adjustment is actually to offset the labor in
retrieving the items and notifying the patron unnecessarily. This increase would not
cover all costs for these activities.
Trustee Kamenjarin responded that the Library is a service organization and that is
what people love about our Library.
Both Trustees Benson and Bradley asked how often items are not picked up on time
and Library Management Analyst Mast responded that the average number of items on
hold and not picked up is 750 per month.
Trustee Kamenjarin expressed his concern that patrons would be irate with this
increase and the circulation staff would experience the brunt of it.
Trustee Kamenjarin asked who was responsible for recommending fee increases and
Library Director Pizzuto responded that the Library is responsible for analyzing its own
fines and fees, doing its own market survey and submitting those to the City. She
added that we ask for the Board's approval in concept but ultimately it is the City
Council who makes the decision.
Trustee Benson asked if the proposed increases had to be submitted with the budget
and if so when, as he would like to table any vote until he could hear from other
segments both outside the Library and from Library staff.
Library Director Pizzuto explained that the City Council will see the budget at the June
2nd Council Meeting, followed by a public workshop on June 4th and adoption of the final
budget on June 16 , all of which are before the next regularly scheduled Library Board
meeting.
A motion to approve the Book Reserve fee (for non-pick up) did not receive a second
and no further action was initiated on this particular fee.
STRATEGIC INITIATIVES:
Library Director Pizzuto explained that working with what was now the proposed budget
for next fiscal year, the Library took another look at the strategic directions and
analyzed the costs and staffing ability to accomplish each. The revised list which was
included in the agenda packet represents the work that can be accomplished with
available resources in the next fiscal year.
Library Board of Trustees Page 6
Minutes of May 20, 2009 Meeting
Library Director Pizzuto pointed out some of the examples of the changes and
answered questions from the Board. Of particular interest to the Board was the pilot
program for providing a laptop computer which can be checked out for use within the
building at the Cole Library.
CARLSBAD READS TOGETHER RECAP:
Library Community Coordinator Jessica Padilla Bowen referenced the report attached
to the agenda packet adding that there were more than 100 evaluations returned.
The Board was complimentary on all the elements of the program and offered several
suggestions for the future. Community Coordinator Padilla Bowen advised that the
committee has already begun plans for the 2010 program with the focus on either a
local author or a classic.
DIRECTOR'S REPORT:
Library Ordinance Revisions - The final revisions for the ordinance have been made
by the City Attorney's office and the revised ordinance is scheduled to be introduced at
the City Council meeting on June 2nd with adoption the week following.
Annual Literacy Learner Celebration- Board invitations should have already been
received for the June 7th event being held at the Senior Center.
Principal Librarian position - Following the approval to fill the position, an internal
recruitment was initiated followed by the external recruitment which closes mid-June.
The Library does not anticipate having the position filled until August.
New book drop island at Dove Lane - The project has been completed and the book
drops installed together with new signage directing the patrons to the new location.
Hourly Employee Recognition event - This annual event held last month was well
attended and included a first-time recognition of a 30 year hourly employee.
Video theft update - The individual was charged with the theft and pled guilty to a
misdemeanor charge. The case is therefore concluded and restitution was not included
as part of the sentencing. The Library has suspended this individual's library privileges.
FOUNDATION REPORT:
Library Director Pizzuto reported that the major topic on the agenda at the last meeting
was a report from the CPA who conducts their annual audit on the ability to disburse
funds from the endowment accounts. Following the review of their investment policies,
she reported that their policies and practices were very solid. The CPA recommended
that the Foundation seek legal advice on management of endowment funds to include
Library Board of Trustees Page 7
Minutes of May 20, 2009 Meeting _
seeking approval from the donor to make disbursements if the market rate falls below
the original value of the gift.
Also discussed at the meeting were preliminary figures from the Castles of Carlsbad
tour but final numbers will not be available until the next meeting.
FRIENDS OF THE LIBRARY REPORT:
Library Director Pizzuto reported there had been no meeting since this board last met
but that the Friends' next meeting was scheduled for tomorrow at which time they would
be reviewing the Library's funding requests.
NSDC GENEALOGICAL SOCIETY:
Society liaison to the Board, Marge Kealey, reported on upcoming programs and
announced that the summer schedule of beginner and refresher genealogy classes has
not been released.
LIBRARY BOARD COMMENTS:
Trustee Kamenjarin asked if all the comments from the evaluation forms from the
Carlsbad Reads Together events had been collected into a single document, and if so,
could the Board have a copy.
Library Trustee Bradley commented on the letter she received from a learner in the
Library's literacy program inviting her to attend their annual celebration event.
PUBLIC COMMENT:
None present.
ADJOURNMENT:
By proper motion, (Benson/Bradley) the meeting was adjourned at 5:54 p.m.
Cissie Sexton
Administrative Secretary
ITEM #4
Monthly LIBRARY Reports
for
APRIL 2009
Systemwide ...
1. On April 19, the Library partnered with the Museum of Making Music for a concert in
the Schulman Auditorium featuring jazz musicians the Kendra Shank Quartet. More
than 200 people attended.
2. Fourteen people attended the April poetry reading featuring local poets Charlene
Baldridge and Lenny Lianne at the Georgina Cole Library.
Carlsbad Reads
3. The Library promoted its fifth community-wide "Carlsbad Reads Together" program
during the month of April. Library book clubs read and discussed Firoozeh Dumas'
memoir, Funny in Farsi. Programs, workshops, and movies all focused around the
themes in the book. Ms. Dumas came to Carlsbad on April 23 and spoke in the
afternoon at the Cole Library and in the evening at the Carlsbad City Library on
Dove Lane.
4. As Funny in Farsi has not yet been translated into Spanish, the Learning Center
hosted a Spanish language book discussion of Julia Alvarez's book, How the
Garcia Girls Lost Their Accents - a book with similar themes. Two learners in the
literacy program provided materials for the downstairs display case featuring
beautiful books, artwork, clothing, and handicrafts from their native Iran.
5. Cole Children's Services presented a Persian-themed Culture Craft in which
children created Persian tiles.
Dia de los Ninos/Dia de los Libros
6. Cole Children's Services celebrated Dia de los Ninos with Patchwork Players
presenting stories from Latin America. The Learning Center celebrated with a craft
program and free book giveaway. The event was very well attended by children of
all ages and their families. At Dove, on April 30, Children were invited to dress as
their favorite book character, but although only two children did, all 23 adults and
children enjoyed stories, a craft and refreshments.
7. All three Library sites implemented the City's computerized cashiering system
during April. Each week a different library location went "live." Staff from the
City's Finance Department and Library Administration were on site to assist with the
implementations. This new system allows for fines and fees to be paid via
credit/debit cards in addition to cash or check.
8. The Volunteer Appreciation Event on April 2 was a great success with more than
one hundred Library volunteers attending and being recognized for their selfless
service to the community. Also in attendance were honored guests including the
Monthly Library Reports for April 2009
Mayor, Council Members Ann Kulchin and Keith Blackburn, the City Manager, and
Library Board Trustees. Volunteers from all programs (homework zone, literacy,
homebound, circulation, graphics, etc.) enjoyed a nice dinner, words of
appreciation, and a series of short films presented by film critic, Dan Bennett.
9. On April 13, 11 library staff members attended Shelter Worker Training, The Red
Cross provided great information on how emergency shelter locations are chosen
and how a shelter is run. Should there be a need in the City, staff from all around
the organization, including the Library, will be well prepared to provide help.
CCL, Dove Lane...
10. April's Pizza and a Movie Evening was held on April 9. 21 teens attended and
enjoyed the 2007 action thriller, The Bourne Ultimatum.
11. 2009's first Rock the Library Concert, organized by Teen Services Librarian Darin
Williamson, was held on April 16 in the Ruby G. Schulman Auditorium. The
featured band, Bigg Nife, was one of the winning bands at the annual City of
Carlsbad Battle of the Bands.
12. Childrens celebrated National Library Week with a "Book Swap" and held "Bingo for
Books" to mark TV Turnoff Week. There was a full house for "Bingo for Books" on
April 21, 42 adults and children. Every child won a book.
Georgina Cole ...
13. Extensive work was completed to repair drainage issues in the Cole Library atrium.
Lighting, seating, and additional plants will complete the project in the next few
months. The Library will continue to work with the Parks Department and the
Carlsbad Arboretum Foundation for support and advice regarding plant material
and with the Friends of the Library for seating and tables.
14. The Cultural Arts Office coordinated the pouring of concrete foundations in the
grass median between Carlsbad Village Drive and the Cole Library parking lot.
These will be the future home of City-owned sculptural pieces by Benbow Bullock
that will be installed in June. The foundations were created in such a way that the
sculptures can be changed in the future.
15. Noah Tafolla, creator of the local PBS program "Wonderland," used many photos
from the Carlsbad History Room collection to create his most recent San Diego
County neighborhood program on Carlsbad. The program continues to be re-
broadcast and the schedule is available on the PBS website. The Library is in the
process of acquiring copies of the program to add to our collection.
16. The History Room acquired an extensive collection of Allan O. Kelly papers and
books. Mr. Kelly was influential in the early growth of Carlsbad. Library
Technicians Amy Davis and Aspen Hill are sorting and processing the materials.
Monthly Library Reports for April 2009
17. Children's Services celebrated Earth Day with a storycraft program which featured
stories and information about recycling and an earth-themed picture frame craft as
well as the Solana Center presenting an "EcoKid Workshop" where kids in grades
K-5 learned about protecting oceans and wildlife.
Learning Center...
18. The 2009 Adult Learner Leadership Institute (ALLI) had its fourth session on April
18th at the Learning Center. The ALLI participants put their new public speaking
skills to use by preparing a 3 to 5 minute videotaped talk on a topic of their choice.
Feedback was provided to each participant during a practice session before they
were videotaped. The Institute will be complete by the end of May with graduation
set for May 30.
19. During April learners in the literacy program met 35 of their goals. Some
examples: many read entire books, several checked out items from the Library, two
obtained their first library cards, one got a job, one learned how to write a check,
and one learned how to write in cursive, two learned how to read a map, and one
passed her citizenship exam.
CARLSBAD CITY LIBRARY
MONTHLY USAGE STATISTICS - APRIL 2009
CCL Dove Lane
Reference questions
Circulation
People count
In-House Use of Materials
Cole Library
Reference questions
Circulation
People count
In-House Use of Materials
Learning Center (began Aug 2008; formerly Centro/ALP)
Reference questions
Circulation
People count
In-House Use of Materials
Library-Sponsored Programs
Adult programs
Adult program attendance
Young Adult programs
Young Adult program attendance
Children's programs
Children's program attendance
Computer Users
All Facilities
E-Mail Notification
New Users
Outbound Notices (Hold, Overdue 1 & 2)
New Users Cumulative Total (Began August 2005)
Telephone Notification
New Users
New Users Cumulative Total (Began December 2005)
Facility Meeting Room Use
Events booked
Event attendance
Events cancelled
Volunteer Hours
Total hours
Apr-08
13,205
72,755
33,586
12,380
7,440
33,017
16,432**
9,080
285/57
1,401/122
2,872/*
262/*
28
411
10
236
128
3,123
13,316
794
7,962
27,073
300
8,004
90
3,564
22
1,379.25
Mar-09
16,296
82,328
37,914
9,078
9,170
35,733
17,810**
6,907
1,052
2,229
5,526
828
23
566
12
112
94
2,605
15,828
958
10,021
36,503
414
11,165
102
3,902
21
1,702.9
Apr-09
15,604
80,538
35,272
8,403
8,678
33,304
17,527**
5,914
946
1,547
4,530**
497
37
505
11
117
114
3,076
13,786
842
9,849
37,345
327
11,492
96
3,897
18
1,593.7
* Not reported.
** Door counter not working properly.
ITEM # 5
CARLSBAD
CITY LIBRARY
Technology Report
January - March 2009
The data in this report is intended to provide an overview of pub he
use of Information Technology in the Carlsbad City Library. Thus
reports covers the months of January to March 2009.
Contents
Public Computer Sessions
Public Computer Utilization
Website
Top Internet Categories
Monthly Wireless Use
Public Bandwidth Utilization
Pg-2
Pg-2
Pg-2
Pg-3
Pg-3
Pg-3
Carlsbad City Library - Technology Report
1 January - March 2009
PC Management Sessions
Location Computers Sessions Computers Sessions
Oct - Dec Oct - Dec Jan - Mar Jan - Mar
2008 2008 2009 2009
Dove Adult Lab
Dove Career Center
Dove E-mail
Dove Walk-up
Dove Children's
Cole Adult
Cole E-mail
Cole Children's
Learning Center Children's Lab
Learning Center Adult Lab
•SjjF-3fr3if*?.- (
2 "' ' •'
4 ';, •- '; v " .
12 '. - ; r ' • _
9 ,
n
i • . '
8;, ,' " . -
7
7
SAW "'
729
.5,569
10,360
1,403
9,070
1,335
2,197
1,022
1,377
20
3
4
4
9
12
1
8
7
7
8,900
927
7,294
6,328
1,614
10,495
1,559
2,712
1,104
1,698
PC Utilization Average
Computer Type Computers I (ili/ation Computers I'tilization
Oct- Dec Oct- Dec Jan - Mar Jan - Mar
2008 2008 2009 2009
Dove Adult Lab
Dove Career Center
Dove E-mail
Dove Walk-up
Dove Children's Lab
Cole Adult Lab
Cole E-mail
Cole Children's
Learning Center Children's Lab
Learning Center Adult Lab
12-:" :" >
2 .
4
12 :
9
11
1
8
7
7
60%
46%
27%
66%
16%
75%
26%
29%
58%
40%
20
3
4
4
9
12
1
8
7
7
64%
58%
37%
78%
20%
82%
34%
36%
30%
49%
Carlsbadlibrary.org/Arts/Media Usage Statistics
Location
Oct - Dec
2008
Page Views
Jan - Mar
2009
Carlsbadlibrary.org
Arts
Media Services
164,6*89
10,617
4,135
219,240
14,907
5,225
Carlsbad City Library - Technology Report
January - March 2009
Top Public Internet Categories
October - December 2008 January - March 2009
-Category Percentage of use Category Percentage of use
Web Advertisements
Social Networking
Search Engines/Portals
Reference
Streaming Media/MP3s
E-mail
Computers/Internet
Business/Economy
Shopping
Arts/Entertainment
15%
11%
10%
7%
7%
6% -
4%
4%
4%
4%
Web Advertise-
ments
Social Networking
Search Engines/
Portals
Streaming Media/
MP3s
Reference
E-mail
Computers/Internet
Business/Economy
Arts/Entertainment
Shopping
15%
13%
10%
10%
7%
6%
4%
4%
3%
3%
Wireless Location Totals |
Location lasers ^ ^ J^^ ^^^H
Cole
Dove
2,171 ., 2,610
1,629 2,053
Dove Public Bandwidth Utilization
*Not including wireless
November 2008 - March 2009
April 2008 - March 2009
5/20/2009
PC Utilization Average
1Computer Type Computers Utilization Computers Utilization I
Get- Dec Oct- Dec Jan - Mar Jan - Mar 1
2(108 2008 2009 2009 1
Dove Adult Lab
Dove Career Center
Dove E-mail
Dove Walk-up
Dove Children's Lab
Cole Adult Lab
Cole E-mail
Cole Children's
Learning Center Children's Lab
Learning Center Adult Lab
iiv*£ ' :1
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7 -'.-
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°SjJ ;•;£?;- ' >• -*1 '
so%
*6%
27%
66%
16%
75%
26%
29%
58%
40%
20
3
4
4
9
12
1
8
7
7
64%
58%
37%
78%
20%
82%
34%
36%
30%
49%
I Utilization Average
Computer Type Computers Utilization Computers Utilization
Oct- Dec Oct- Dec Jan - Mat Jan - Mar
2008 2008 2009 2009
Dove Adult Lab >
Dove Career Center '
Dove E-mail
Dove Walk-up '
Dove Children's Lab
Cole Adult Lab =•
3ole E-mail
Cole Children's
^earning Center Children's Lab
^earning Center Adult Lab
12
2 • .
4
12 ;' •"'•'
9
11 :
1
8
7
7 :
60%
46%
27%
56%
16%
75%
26%
29%
58%
40%
20
3
4
4
9
12
1
8
7
7
64%
58%
37%
78%
20%
82%
34%
36%
30%
49%
5/20/2009
Top Public Internet Categories
1October - December 2008 January - March 2009 1
Category Percentage of use Category Percentage of use 1
WebAdveitiJeiBeats "*••
, * ',£_ ' *:t""f^- , "' *sociaimtwokpv -;;g
Search Engines/Portals
Reference,,/* " ', ,}-' ' :„; -
: ,iju" ,. ."».-,;'1(./-^ ;
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E-mail
Computers^l^et * , '-
- "-' ' -"' r tC _*~* i- * " -' ^
Busme^i<^S(w«y * ,'"
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15%::'-:' " ''
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^^,.'
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^<v-., ,
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Web Advertisements
Social Networking
Search Engines/Portals
Streaming Media/MP3s
Reference
E-mail
Computers/Internet
Business/Economy
Arts/Entertainment
Shopping
15%
13%
10%
10%
7%
6%
4%
4%
3%
3%
Top Public Internet Categories
1October - December 2008 January - March 2009 1
Category Percentage of use Category Percentage of use 1
Web Advertisements
Social Networking
Search Engines/Portals
Reference
Streaming Med}a/MP!|5>
E-mail , , ,
Computers/Internet
Business/Economy
Shopping
Arts/Entertainment
i5^' :
11%
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-• ' ,"•
7%
7%
6% : ,
4%
4% -
4%
4%
Web Advertisements
Social Networking
Search Engines/Portals
Streaming Media/MP3^>
Reference
E-mail
Computers/Internet
Business/Economy
Arts/Entertainment
Shopping
15%
13%
10%
10%
7%
6%
4%
4%
3%
3%
ITEM # 7
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ITEM # 8
Library Fee Changes for Fiscal Year 2009-10
Fee
Library Borrowing - Audio visual Insurance fee - per Video/DVD
Positions the Library to absorb additional costs for introduction of
debit/credit payment which may be a critical factor in receiving approval to
proceed, while also remaining within the market among libraries for this
service. Gamble is that authorize.net may be rejected, in which case, pull
fee increase proposal and replace with alternate proposal to create
extended use fee of $2 per day and eliminate insurance fee
Library Interlibrary Loan
Purpose is to partially subsidize costs, no less a commitment to providing
universal access to materials without regard to the jurisdiction where
they're located
Library Book Reserve Fee (per item)
Fee for non-pick up of "holds"; entirely convenience, keeps materials
available rather than on hold shelves
Current
Amount
$ 0.75
$ 2.00
$ 0.50
Proposed
Amount
$ 1.00
$ 5.00
$ 1.00
Library Board Agenda for May 20, 2009
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Schedule A
CLASSIFICATION OF APPLICANTS
Each application will be reviewed by the Department staff and classified into a category depending on the
type of organization and the intended use. The Department activities have first priority for the use of the
facilities. The classifications are listed in order or priority with classification "A" first, classification "B"
second, etc.
The City attempts to accommodate all groups; however, there is a limited number of facilities.
Unfortunately, the demand exceeds the supply. For that reason, a priority classification system for use
was established.
CATEGORY
A.
B.
C.
D.
E.
F.
G
DESCRIPTION
Carlsbad Parks and Recreation activities;
Co-sponsored activities; other City
departments
Carlsbad resident: not-for-profit civic, not-
for-profit social organizations (non-paid
management - no voting board member
can be paid); any organization sponsoring
a public forum or candidates night; public
education
Carlsbad resident: not-for-profit civic, not-
for-profit social organizations (paid
management); private educational
institutions
Non-resident: not-for-profit educational, not
for profit civic and not-for profit social
organizations; resident private parties; and
locally organized groups whose normal
place of meeting is located in the City of
Carlsbad.
Carlsbad resident: commercial, business,
profit making organization, non-resident
private party activities
Non-resident: commercial, business,
political, profit making and religious
organizations
Senior Athletics: Any senior athletic group
that is 55+
EXAMPLES
Friends of the Library, Carlsbad Book
Fair, Recreation and Lap Swim, Swim
Lessons, Masters Swim Program
Carlsbad Rotary, La Costa Youth
Organization, Carlsbad Softball
Association, Carlsbad Youth Baseball,
Boy Scouts, Carlsbad Homeowner's
Associations, Carlsbad Unified School
District
Boy's and Girl's Club, Property
Management Associations
North County AA, YMCA, resident
religious and political groups, Mira
Costa
Carlsbad Inn, non-resident parties,
weddings or receptions
Trade shows, company training,
meetings, seminars, scuba shops,
commercials or photo shoots
North County Senior Softball League
ITEM # 9
CARLSBAD *l
CITY LIBRARY
Strategic Directions 2009-10
Position the Library as an active leader in the areas of learning, cultural arts, and enjoyment of reading.
Major Initiative
Increase support of cultural events and creative programs.
• Streamline program support including staffing, graphics production and contracting process.
Position the Library as an active partner with other agencies in the areas of economic development
and public safety.
Major Initiative
Collaborate with organizations that support local businesses and building job skills for youth and adults
(such as the Chamber of Commerce and the Economic Development Department).
• Partner with internal and external organizations to market existing business and employment
resources.
Offer convenient and responsive library service.
Major Initiative
Improve in-library access to computers.
• Pilot in-library laptop borrowing at Cole Library.
Offer personalized and flexible library service.
Major Initiative
Offer customized user accounts, profiles.
• Implement select features in catalog upgrade to enhance individual usability.
Promote and celebrate books and reading.
Major Initiative
Optimize programs to encompass childhood, family and adult literacy.
• Provide systemwide staffing support of Learning Center services and programs.
Develop and diversify library collections to sustain/satisfy a broadening range of residents' needs and
interests.
Major Initiative
Offer new media and formats.
• Pursue downloadable audio books and e-books.
MAY 2009
Build community by connecting Carlsbad residents with the City, the Library, and one another.
Major Initiative
Increase marketing and promotion of Library brand and services.
• Increase marketing of under-recognized services and resources; target market to specific user
groups.
Major Initiative
Engage community virtually using current web technology (Web 2.0/3.0).
• Complete move to SharePoint, allowing for enriched personalized website experience.
Perform as an information access point and information outlet for the City.
Major Initiative
Increase our role as the City's research resource
• Design an internal campaign to engage and educate City staff about resources and tools at the
Library, and how to use them.
Update technology infrastructure.
Major Initiative
Develop seamless integration of different systems to support user.
• Explore next generation library automation solutions.
Develop and retain effective Library staff.
Major Initiative
Create depth in existing employee pool.
• Implement standardized recruiting, hiring and training employment process for hourly staff.
Diversify fiscal support sources.
Major Initiative
Explore fundraising options, including community/corporate partnerships.
• TBD by Fiscal Year's End
Realign budget with priorities identified each year.
Major Initiative
Annual strategic direction review institutionalized.
• Implement annual review of Strategies and Initiatives, aligned with budget calendar.
MAY 2009
ITEM # 10
VCARLSBAD
CITY LIBRARY
Community Services Program Review Worksheet
Program Title: Carlsbad Reads Together 2009 featuring Firoozeh Dumas' Funny in Farsi
"Where Did I Come From and How Did I Get Here?" - March 28
Book Discussions: April 1, 2, 7, 9, 21 and 27
Film Series featuring movies about the American immigrant experience: April 1, 8, 15, 22 and 29.
Early Immigrants to Carlsbad program - April 4
Evening of Persian Music and Dance -April 18 at 7pm
Firoozeh Dumas Author Visit - Thursday, April 23 at 3 p.m. (Cole) and 8 p.m. (Schulman Auditorium)
Memoir writing program - April 25
Did the program meet the proposed objectives? icKaHtnreaH
The objective of the program was to encourage people who live m, work m and visit Car *ad to read
and discuss the same book at the same time. Yes, the proposed objective was met More than 800 people
of all ages attended our various events throughout the month of April and circulation was high ^forth
books. Discussions were lively, with attendees sharing on the themes of immigration, family, memoirs,
and cultural perceptions.
Measurable outcomes:
. More than 800 people attended the various Carlsbad Reads Together events.
. As of May 4, Funny in Farsi was checked out approximately 344 times and Laughing Without
An Accent (Dumas' second book) was checked out 61 times.
. Borders Books & Music Carlsbad reported strong sales in their store for Funny m Farsi
. The program grew with one additional film screened at the Library Learning Center for the first
. Partnership with the Persian Cultural Center included a full-page ad in their bi-monthly
newsletter! inclusion on email blasts; assistance coordinating an evening of Persian music, dance
and food; and loan of display materials for Dove Library.
. Thus far, we have received 1 05 evaluation forms from participants. Comments are very positive.
Resources used:
• We had a Carlsbad Reads Together committee of 10 staff members and three Friends of the
Library representatives who met regularly to choose the book and plan events.
• Media Services provided technical support for the author talks, films and evening of music and
dance. They also filmed the Auditorium talk for archival use.
• Jason Medina and Jessica Padilla Bowen worked on graphics and marketing materials for the
program. Reference staff wrote content for the Resource Guide.
• Jessica wrote and sent out press releases for the program and coordinated overall publicity.
Marketing efforts:
• Ad in Winter Community Services Guide .
• Resource guides distributed at the Library locations and Borders
• Bi-monthly calendar of events
• Film posters, author event posters/fliers
• Web site included program info, event info, author info and resource guide
• Resource guides distributed through Persian Cultural Center
• Four ads in North County Times the first week of April
• Press releases distributed to local outlets
• Email invites sent to Persian and/or multicultural groups at UCSD/MiraCosta
Suggestions for change:
Outreach:
• Will continue to work on having more students and young people participate.
• Research hanging Carlsbad Reads banners throughout the City (depending on funding).
For Books:
• Go back to including a sticker to designate the Carlsbad Reads books as that year's selection
(similar to books with "Oprah Book Club" stickers).
Opportunities for future collaboration:
• Keep Cal State San Marcos in mind as a possible partner. They were unable to provide question
moderator this year.
• Library will consider applying for National Endowment for the Arts' "The Big Read" grant for
April 2011 (to be submitted in 2010). Grant must be matched.
Other comments:
Several evaluation forms suggested a local author for Carlsbad Reads Together 2010. Selection
committee is reviewing several books by local authors. Selection will be made in the fall.
Program review submitted by: Jessica Padilla Bowen Date: May 12, 2009