HomeMy WebLinkAbout2015-11-18; Library Board of Trustees; MinutesMEETING OF:
DATE OF MEETING:
PLACE OF MEETING:
MINUTES
LIBRARY BOARD OF TRUSTEES
Wednesday, Nov. 18, 2015
Dove Library Boardroom
1775 Dove Lane, Carlsbad CA 92011
ITEM #3A
CALL TO ORDER:
Chair Hulsart called the meeting to order at 4:00 p.m.
ROLL CALL:
Present: Trustees Bradley, Hulsart, and Parsons
Absent: Trustee Benson and Hinman
Staff Present: Heather Pizzuto, Library & Cultural Arts Director
Suzanne Smithson, Deputy Library Director
Diane Bednarski, Deputy Library Director
Glynn Birdwell, Principal Librarian
Debbie Jo McCool, Associate Analyst
Keith Gemmell, Library Programs & Venues Coordinator
Devin Castel, Senior Business Systems Specialist
Nancy Blake, Temporary Office Assistant
APPROVAL OF MINUTES:
ACTION: The Board, by proper motion (Parsons/Bradley) approved the minutes of the
Oct. 21, 2015 meeting.
MONTHLY LIBRARY REPORTS:
The Board received the October 2015 Monthly Library Reports with Chair Hulsart expressing
interest in item #5 regarding "Handling Uncomfortable Interactions" training and wishing to
discuss it further at a future meeting. Trustee Bradley commented on item #20 regarding the
award of three scholarships made available to the Carlsbad City Library for community
members applying to participate in the Career Online High School. Trustee Parsons commented
on item #25 regarding the Osher Institute classes at the Library Learning Center. Deputy Library
Director Suzanne Smithson reviewed items of interest on the Sept. 2015 Library Board
Statistics. In particular changing use patterns related to the Cole Library closure for remodeling
were highlighted.
Naming Opportunities Presentation- Consultant David Baker
The Board received a presentation from Consultant David Baker of Giving Design Group on
potential Dove Library naming opportunities. Mr. Baker explained in detail the process of
Library Board of Trustees
Minutes of the Nov. 18, 2015 Meeting
Page 2 of 3
evaluating the space and the recommended value associated with each based on the market,
project costs and square footage. He responded to a variety of questions from both the Library
Board and guests from the Carlsbad Library & Arts Foundation. Trustees expressed the desire to
hold on any action until a subsequent meeting when absent Trustees would have the
opportunity to express any questions.
CAPITAL IMPROVEMENT PROGRAM PROJECTS UPDATE:
The Capital Improvements projects agenda item was continued to the December meeting.
TECHNOLOGY UPDATE:
Senior Business Systems Specialist Devin Castel updated the Board on the following:
• Quarterly Technology Report statistics were presented for the period of July through
September, reflecting the Cole Library closure for construction beginning Sept. 1. This
included discussion of both wired and wireless public internet activity as well as self -
check kiosks. Session use increased at the Library Learning Center, particularly use of
the early literacy stations. The Dove and Cole Libraries both experienced increases in
wireless sessions.
• The replacement of RFID technology continued, will all staff stations deployed at the
Learning Center and the security gates installed. Staff plans on deploying self -check
kiosks for public use in the next few weeks and work continues on the new credit card
payment configuration partnering with several vendors.
2016 Library Board of Trustees Calendar -
The 2016 Library Board of Trustees Calendar agenda item was continued to the December
meeting.
DIRECTOR'S REPORT:
Library & Cultural Arts Director Heather Pizzuto brought the Board up-to-date on the following
items:
• Interviewing has begun for the Genealogy and Local History Division senior librarian
position. Seven candidates were interviewed and a second round of interviews will
occur sometime between the Thanksgiving and Christmas holidays.
• A request for proposals for staffing and succession planning assistance had been posted
with staff receiving two proposals. Staff is in discussion with one respondent at this
time. The project will be scheduled into the work plan for 2016.
• On Oct. 27 an annual staff day was dedicated to teambuilding and bringing the staff up-
to-date on current projects. Another event is anticipated to be held sometime during
the Dove closure.
Library Board of Trustees
Minutes of the Nov. 18, 2015 Meeting
Page 3 of 3
• Recently several staff members attended the California Library Association Conference.
Staff will present highlights of the conference at a later meeting.
• On Nov. 23, a citywide technology project will roll out to the public which allows the
community to view city documents using new software. This web -based application is
available through the city's public records access site.
• On Nov. 4, Library & Cultural Arts Director Heather Pizzuto participated with the Mayor
in the Newcomers Club in celebration of their 50th Anniversary, presenting information
about library services.
FOUNDATION REPORT:
Representative Parsons reported that the Foundation Board discussed the cancellation of the
Foundation's insurance policy on the grand piano as replacement is covered under the City's
current policy. The Foundation is still pursuing a new web designer. The Board discussed the
City's naming rights policy and donor recognition, in advance of attending today's meeting.
FRIENDS OF THE LIBRARY REPORT:
Representative Hulsart reported that the Friends of the Library Bookstore Holiday Boutique
begins Dec. 7.
NSDC GENEALOGICAL SOCIETY REPORT:
Board Liaison Cindy Goodger shared recent and upcoming activities of the North San Diego
County Genealogical Society.
LIBRARY BOARD COMMENTS/ANNOUNCEMENTS:
Library & Cultural Arts Director Heather Pizzuto distributed updated contact information for the
Trustees. Chair Hulsart recognized Carlsbad Library Arts Foundation members who attended
the meeting.
PUBLIC COMMENTS:
None
ADJOURNMENT:
By proper motion (Parsons/Bradley) and vote the meeting was adjourned at 5:37 p.m.
Respecfully submitted,
Nancy Blake
Temporary Office Assistant
Monthly LIBRARY Reports
for
OCTOBER 2015
ITEM #4
Systemwide ...
1. All Library & Cultural Arts staff were invited to attend an update and development session
on the morning of Tuesday, Oct. 27. Special guest speakers included the Interim City
Manager Kathy Dodson and redesign project architect Jonathan Hartman from Group4
Architecture. Libraries were closed until 1:00 p.m. to allow all staff to join the event.
2. Staff continued to work with the RFID vendors through a variety of issues regarding the
implementation of the self -check system at the Learning Center. This multi -faceted process
will help staff to be prepared for installing the new system in the remodeled Cole Library.
3. The Cover to Cover Reading Club, an annual reading incentive program sponsored by In-N-
Out, began at the two open library locations. From Oct. 3 to Nov. 14, children between the
ages of 4 and 12 can participate in this program. For each five books that a child reads, they
will earn a certificate for a free hamburger or cheeseburger.
4. Teen Read Week was celebrated Oct. 18 -24 at both the Dove Lane Library and the Learning
Center. Teens at Dove wrote book reviews and received a chocolate bar reward. At the
Learning Center staff created a display with this year's theme "Get Away @ Your Library."
The display featured books that are set in different countries in several different genres.
5. Staff from all divisions and locations have the opportunity to participate in a variety of
training sessions during the Cole closure. Training Coordinator Amy Jordan scheduled and
worked with staff to develop and present many sessions in October on such topics as
accountability, using eBooks, handling uncomfortable interactions, writing incident reports,
and preparing for service model changes. She has also publicized and made available
webinars for group viewing and discussion.
CCL, Dove Lane ...
6. The new business mid -weekday workshop series, Let's Do Lunch, continued on Wednesday,
Oct. 28, with a well -attended session on social media marketing for small businesses. The
workshop was led by Cyndi Darlington, President of Darlington Marketing, and offered
participants a chance to see what online marketing tools are available, which platforms
appeal to certain demographics as well as tips on how to best craft marketing messages.
7. The library hosted its monthly Author Talk series on Saturday, Oct. 24, featuring Ingrid
Croce (widow of legendary singer Jim Croce) and her husband Jimmy Rock as they spoke
about their book, I Got a Name: The Jim Croce Story. To an audience of nearly 100 people,
Ingrid shared stories about how she met Jim Croce, their life together, overcoming several
personal life trials and how she overcame adversity to become a successful business
woman.
1
Monthly Library Reports for October 2015
8. One hundred and fifteen music lovers enjoyed a Saturday evening concert at the Schulman
Auditorium featuring San Diego popular jazz musicians The Danny Green Trio on Oct. 17.
The band performed a mix of original music as well as standards to an enthusiastic crowd
who also enjoyed meeting the musicians after the performance.
9. A new six -part lecture series called "Good Life" about health and wellness began during the
month of October. The first event was a huge success with nearly 100 attendees present
for a lecture on arthritic healing through herbs and stem cell repair led by quadruple
certified Dr. Alexandra Bunyak, M.D. Other lectures held during October featured a lecture
on home safety for aged living led by Fritzi Gros-Dailion and a lecture on interpreting
dreams led by Dr. Patricia Ariadne, Ph.D., MFT. The series continues in November with three
more lectures.
10. Two programs for teens had a great turnout: Pizza and a Movie on Oct. 22 showed the
inspirational sports film, McFarland USA, and a pumpkin carving program on Oct. 26
brought in teens carving both spooky and funny creations.
11. The Patchwork Players shared their favorite "Slightly Spooky Stories" to a group of 40
listeners in the Children's Garden on Oct. 29. Having the program after dark with special
lighting in the Gazebo added to the spine -tingling atmosphere.
Georgina Cole ...
12. The Cole Library Book Clubs moved to the Learning Center during the renovations but have
not lost attendance. The Tuesday Evening Book Club read and discussed Rebecca by
Daphne du Maurier. There were 15 people present and it was a wonderful discussion that
touched on du Maurier's character development and her ability to describe place and time
and give the reader the feeling that she is there. The Thursday Afternoon Book Club
discussed Magician's Assistant by Ann Patchett. Sixteen members attended and all enjoyed
this well researched book.
13. The Ask a Genealogist program, led by Cole genealogy staff and held at the Carlsbad City
Library on Dove Lane has proven to be popular while Cole's physical materials are
unavailable. Thirty-two people took advantage of the division's offer of assistance and kept
the genealogy staff busy, using 52 computer hours this month. Patrons who are new to
genealogy and the Carlsbad collection and those who are experiencing "brick walls" have
been primary visitors.
14. Genealogy Focus On classes continue to be held using genealogical resources available
online. The Focus On "Ancestry Card Catalog" class was held the Dove Adult Computer Lab
with near capacity attendance of seven.
15. The regular workshops sponsored by the Society and the Genealogy division continue to be
held at Council Chambers, the Faraday building, and the Library Learning Center.
2
Monthly Library Reports for October 2015
16. The Cole Baby Rhyme Time programs which are being offered both outdoors in the Pine
Avenue Community Park and indoors at the Senior Center have been well attended. The
unintended outdoor session has been particularly popular with double the attendance of
the indoor session. Several of the parents have asked if staff could continue holding an
outdoor session of Baby Rhyme Time when Cole reopens; staff is evaluating many options
to fulfill this request.
17. Cole Children's Tuesday Afternoon Adventures have continued at the Learning Center.
October programs included: Fire Prevention Week with the Carlsbad Fire Department was
held on Oct. 6 and kids learned about fire safety from their favorite firefighters from the
Carlsbad Fire Department; Forensic fun attendees experienced crime scene investigation
and forensic science with an actual fingerprint and evidence specialist from the Carlsbad
Police Department; Slightly Scary Story Craft was held on Oct. 27 with reading of scary
stories, playing a Trick -or -Treat game and learning to make spider webs on black paper.
Learning Center ...
18. On Oct. 29, the Learning Center celebrated the "Day of the Dead" with children of all ages
learning about this traditional Latin American holiday and creating their own sugar skull.
Forty-five children and adults attended this program.
19. Literacy Services hosted its annual "Each One Reach One" open house on Oct. 8. Guests
enjoyed food and beverages while learning about literacy services at the library.
20. Staff submitted a successful application to participate in the California State Library's Career
Online High School pilot program. The Library will receive three scholarships from the state
and will purchase three matching scholarships. Training will begin In November and the
program will launch soon after training is complete.
Outreach and Community Connections...
21. The Library's homebound delivery program currently has 12 volunteers who donate their
time to select and deliver library materials 21 homebound patrons.
22. Genealogy librarian Amy Davis sat on a panel at the first annual Genealogy Day at Balboa
Park on Oct. 10. She and her fellow panel members shared the offerings and resources of
their particular facilities at two sessions. Each session had approximately 40 attendees.
23. Cole Children's librarian Missy Shaw and technician Laurie Clarke were invited to present a
Halloween Storytime at the pumpkin patch at the Carlsbad Strawberry Fields location on
Oct. 18. They read scary stories, played games, and shared a simple spooky craft.
24. Dove Children's staff conducted six La Costa Meadows first grade library tours and two
Carrillo Elementary third grade tours.
25. The Osher Institute started two new classes at the Learning Center on Oct. 23, one on
modern political philosophers and one on art history. The classes will continue every Friday
until Nov. 20.
3
LIBRARY BOARD STATISTICS
October 2015
Reference, Circulation, Visitors
Reference Questions
Oct-14
Sep-15 .,a
Oct-15 .a
1
Dove Library
12,095
13,488
12,906
2
Cole Library
10,633
0
0
3
Library Learning Center
837_
2,814
2,824
4 I Total
23,565
16,302
15,730
Circulation
Oct-14
Sep-15 c"
Oct-15 "
5
Dove Library
68,173
70,220
70,909
0
6
Cole Library
35,616
0
7
Library Learning Center
1,631
6,204
6,525
8
9
eAudiobook Downloads
eBook Downloads
938
2,911
1,410
3,408
792
1,423
3,312
10
eMagazine Downloads 2
660
897
111 Total
109,929
82,034
83,066
People Count
Oct-14
Sep-15 .4
Oct-15 '�
12
Dove Library
37,550
39,002
39,458
13
Cole Library
26,460
0
0
14
Library Learning Center
5,893
13,072
15,367
151
Total' 69,9031 52,0741 54,825
Programs and Technology
Library -Sponsored Programs
Oct-14
Sep-15 ,4
Oct-15 ,c
16
Pre -School Programs
62
58
2,031
71
3,002
17
Attendance
3,748
18
School Aged Children's Programs
32
26
38
919
19
Attendance
856
837
zo
Young Adult Programs
7
3
4
70
21
Attendance
128
28
22
Adult Programs
50
35
987
35
1,262
23
Attendance
1,303
Technology Usage
Oct-14
Sep-15 e`'
Oct-15 ''
24
Computer Use
10,688
8,180
7,628
25
WiFi Use 1
-
7,198
7,255
26
Webpage Views3
-
41,655
38,454
27
Database Usage
7,252
5,072
5,304
Facility Meeting Room Use
Oct-14
Sep-15 4
Oct-15 .
28
Events
99
77
100
5,798
29_Attendance
5,451
5,368
Volunteer Hours
Oct-14
Sep-15 `'
Oct-15 '''
3olTotal
Hours
1,578
1,233
1,335
1. WiFi Usage reported beginning January 2015
2. Zinio downloadable magazines launched August 2014
3. Collecting method changed Sept 2014
"4. Cole Library closed Sept. 1, 2015 for CIP modernization project; Genealogy staff relocated to Dove,
Other staff to LLC. (Expected period: Sept. 2015 - Jan. 2016)
ITEM #5
GIVING DESIGN
Forging cameetains. Building 499nPiP4.
Dove Library Naming Opportunities
Market Valuation Report
November 2015
This work was commissioned to meet the requirements of the City of Carlsbad's Naming
Rights Policy. The results will provide the Carlsbad Library & Arts Foundation with a framework
for major gift cultivation and solicitation. The opportunities presented are tied primarily to
major spaces, rooms and features. With the exception of a few strategic "furniture
groupings," this focus intentionally excludes the naming of individual furniture/fixture items.
While a revaluation of past opportunities was beyond the scope of this commissioned work,
the review of the past naming opportunities revealed four (4) spaces that Giving Design
believes should be reconsidered as part of this effort. Those areas include: Children's Library,
Great Hall, Children's Storytime Circle and Auditorium Stage.
Suggested Naming Opportunities are based on a thorough review of:
* All Architect and Library Provided Renovation Program Planning Documents and
Drawings
0 National Chart of Standards for a $6,400,000 capital campaign (attachment A)
0 Cost per Square Analysis - Insured Value and Improved Value
0 Recent Local and Regional Campaign Naming Opportunities1
0 Similar Library Campaign Naming Opportunities Across the Country2
0 Past Carlsbad City Library Naming Opportunities
Three assumptions were also considered:
' The naming opportunities are permanent i.e. for the life of the building;
0 The foundation will encourage and allow multi -year pledges to secure the level of
funding sought for the opportunities; and
0 The naming opportunities will persist as a major gift opportunity beyond the life of any
organized campaign around the Dove renovations.
' Reviewed naming opportunities for the following projects:
0 San Diego Central Library
0 UC San Diego Geisel Library Revitalization Initiative
0 San Diego Parks and Recreation Campaign
O Ronald McDonald House Charities of San Diego
O Helen Woodward Animal Center (Rancho Santa Fe)
0 St. Elizabeth Seton Catholic Church (Carlsbad)
• Army & Navy Academy Duffield Sports Center (Carlsbad)
2Similar library campaigns:
b Gwinnett County Public Library (Suburban Atlanta)
• St. Louis County Library
i Hyrum Library & Museum (Utah)
O Fargo Public Library
National Chart of Standards
$6.4 Million Capital Campaign
Campaign
Investment
Level
$1,280,000
$640,000
$320,000
$160,000
$96,000
$64,000
$32,000
$16,000
$8,000
Small Gifts
Totals
Larger Lead Gift Results
Number of Number of
Gifts Prospects
Required Required
1
1
2
3
5
10
15
20
40
Many
4
4
8
9
15
30
45
40
80
Many
Smaller Lead Gift Results
Campaign
Investment
Level
$640,000
$320,000
$160,000
$96,000
$64,000
$32,000
$16,000
$8,000
$4,800
Small Gifts
Total
Number of Number of
Gifts Prospects
Required Required
1
2
3
6
12
25
50
75
100
Many
4
8
12
18
36
75
150
150
200
Many
Attachment A
Total Giving
At This Level
$1,280,000
$640,000
$640,000
$480,000
$480,000
$640,000
$480,000
$320,000
$320,000
$1,120,000
$6,400,000
Total Giving
At This Level
$640,000
$640,000
$480,000
$576,000
$768,000
$800,000
$800,000
$600,000
$480,000
$616,000
$6,400,000
Carlsbad City Library I Proposed Naming Opportunities
Dove Library
Total
Standing
Naming
Inventory
Value of
Standing
Naming
Inventory
Family & Corporate Legacy Gifts
1
Grande Courtyard & Entrance
$1,000,000
$1,000,000
2
The Great Hall
$1,000,000
$1,000,000
3
Children's Library
$1,000,000
$1,000,000
Prominent First Level & Outdoor Spaces
4
Community Living Room
$400,000
$400,000
5
Large Study Room
$60,000
$60,000
6
Small Study Room
$40,000
$40,000
7
Marketplace
$20,000
$20,000
8
Conversational Groupings (2 avail.)
$15,000
ea
$30,000
9
Community Patio & Hearth (West Patio)
$350,000
$350,000
10
Reading Wall/Hearth
$100,000
$100,000
11
Fireplace
$100,000
$100,000
12
Schulman Auditorium Stage
$150,000
$150,000
13
Children's Storytime Circle
$100,000
$100,000
14
Memorial Tree-Scape
$15,000
$15,000
Prominent Second Level Spaces
15
Teen Space
$250,000
$250,000
16
Teen Team Rooms (2 available)
$15,000
ea
$30,000
17
Teen Tech Grouping
$15,000
$15,000
18
Teen Den
$8,000
$8,000
19
Study Alcoves (2 available)
$5,000
ea
$10,000
20
Tech Lab
$100,000
$100,000
21
Large Group Study Room
$30,000
$30,000
22
General Access Computer Grouping
$15,000
$15,000
$4,823,000
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PC Management Sessions
Carlsbad City Library - Technology Report
July - September 2015
ITEM #7
Quarterly Comparison
Year Comparison
Location
Total
Computers
Apr -Jun 2015
Jul -Sep 2015
Change
Jul -Sep 2014
Jul -Sep 2015
Change
Dove Adult Lab
20
4,130
4,963
20%
5,633
4,963
-12%
Dove Express
2
906
898
-1%
1,157
898
-22%
Dove Walk-up
15
8,135
8,696
7%
9,774
8,696
-11%
Dove Children's
7
886
834
-6%
637
834
31%
Cole Adult
14
7,061
5,020
-29%
8,704
5,020
-42%
Cole Express
1
760
485
-36%
934
485
-48%
Cole Children's
8
1,064
590
-45%
1,328
590
-56%
Learning Center Children's Lab
7
933
1,171
26%
1,146
1,171
2%
Learning Center Adult Lab
7
1,347
2,121
57%
1,335
2,121
59%
Learning Center Training Lab
8
0
926
na
0
926
na
Total
89
25,222
25,704
2%
30,648
25,704
-16%
Cole Library closed 9/1/15. LLC training lab open to the public 9/1/15.
Wireless User Sessions
Quarterly Comparison
Year Comparison
Location
Apr -Jun 2015
Jul -Sep 2015
Change
Jul -Sep 2014
Jul -Sep 2015
Change
Dove
13,169
16,122
22%
12,915
16,122
25%
Cole
8,038
5,807
-28%
8,000
5,807
-27%
Library Learning Center
1,553
2,404
55%
1,267
2,404
90%
Total
22,760
24,333
7%
22,182
24,333
10%
Combined Wireless and Wired Internet Sessions
Quarterly Comparison
Year Comparison
Location
Apr -Jun 2015
Jul -Sep 2015
Change
Jul -Sep 2014
Jul -Sep 2015
Change
All Library Locations
47,982
50,037
4%
52,830
50,037
-5%
Early Literacy Stations - User Sessions
Quarter y Comparison
Year Comparison
Location
Total
Computers
Apr -Jun 2015
Jul -Sep 2015
Change
Jul -Sep 2014
Jul -Sep 2015
Change
Dove
4
1,214
1,501
24%
1,300
1,501
15%
Cole
1
557
667
20%
438
667
52%
Library Learning Center
2
425
426
0%
387
426
10%
Total
7
2,196
2,594
18%
2,125
2,594
22%
Self -Check vs Staffed User Sessions
Quarterly Comparison
Year Comparison
Apr -Jun 2015
Jul -Sep 2015
Change
Jul -Sep 2014
Jul -Sep 2015
Change
Self -Check
Staffed Station
Self -Check
Staffed
Station
Self -Check
Staffed
Station
Self -Check
Staffed
Station
60%
40%
63%
37%
3%
61%
39%
63%
37%
2%
Self -Check vs Staffed Item Transactions
Quarterly Comparison
Year Comparison
Apr -Jun 2015
Jul -Sep 2015
Change
Jul -Sep 2014
Jul -Sep 2015
Change
Self -Check
Staffed Station
Self -Check
Staffed
Station
Self -Check
Staffed
Station
Self -Check
Staffed
Station
58%
42%
61%
39%
3%
59%
41%
61%
39%
2%
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