HomeMy WebLinkAbout2004-09-20; Parks & Recreation Commission; MinutesMinutes of:
Time of Meeting: 530 P.M.
Date of Meeting:
Place of Meeting:
PARKS AND RECREATION COMMISSION
September 20, 2004
City Council Chambers
CALL TO ORDER
Chairman Comstock called the Regular Meeting to order at 5130 p.m.
ROLL CALL
Present:
Absent: Commissioners Pacheco and Lyons
Chairman Comstock, Commissioners Hubbard, and Craig
Staff Members Present:
Ken Price, Recreation Director
Keith Beverly, Senior Management Analyst
Mark Steyaert, Park Development Manager
Bonnie Elliott, Recreation Supervisor
Kevin Granse, Recreation Supervisor, Youth Sports
Gian Lauro, Recreation Area Manager
John Cahill, Municipal Projects Manager
Mark Beasley, Recreation Supervisor
ANNOUNCEMENTS
Bob Wilkinson. 2810 Roosevelt Street, Carlsbad. woke about Maxton Brown Park. He explained that the park was an attractive area of .open space but was overgrown and needed attention. He recommended that the City should clean up the park and open it up to the views
of the lagoon.
APPROVAL OF MINUTES
ACTION:
AYES:
NOES: None
ABSTA1N: None
ABSENT Commissioners Pacheco and Lyons
On motion by Commissioner Hubbard, the Minutes of the Regular
Meeting held on August 16, 2004 were approved.
Chairman Comstock, Commissioners Hubbard. and Craig
PRESENTATIONS
Keith Beverly, Senior Management Analyst, explained that Commissioner's Schutberg's term
had expired. He recapped Commissioner's Schulberg's activities during his tenure and
presented him with a plaque.
Parks and Recreation Commission -2- September 20,2004
PUBLIC OPEN FORUM
None.
APPROVAL OF AGENDA
ACTION:
AYES:
NOES: None
ABSTAIN: None
ABSENT Commissioners Pacheco and Lyons
On motion by Commissioner Craig, the Agenda for September 20,2004,
was approved as corrected.
Chairman Comstock, Commissioners Hubbard, and Craig
CONSENT CALENDAR
1. AB #904-1 SUMMARY REPORT
To accept, approve and file the Summary Report of the August 16,2004 Parks and
Recreation Commission Meeting.
2. AB #904-2 RECEIPT OF DONATIONS To accept hand crafted mementos and the proceeds of their sales to support the Carrillo
Ranch trust fund.
3. AB #904-3 RECEIPT OF CASH DONATIONS The Commission will receive cash donations of $1,708.75 generated through guided tours of Carrillo Ranch.
ACTION:
AYES:
NOES: None
ABSTAIN: None
ABSENT: Commissioners Pacheco and Lyons
On motion by Cornmissioner Craig, AB #904-1, AB #904-2. and
AB #904-3 of the Consent Calendar were approved.
Chairman Comstock, Commissioners Hubbard, and Craig
I
DEPARTMENTAL REPORTS
4. AB #904-4 RECEIPT OF DONATION
Kevin Granse, Recreation Supervisor, Youth Sports, and Gian Lauro, Recreation Area
Manager, gave the presentation on this item. Mr. Granse described the program and explained
how the message was being spread. He outlined how other organizations were being
approached for support. He then recognized the Carlsbad Police Officers Association’s
donation of $1,500 and the Carlsbad Village Optimists Club’s donation of $500.
Parks and Recreation Commission -3- September 20,2004
ACTION:
AYES:
NOES: None
ABSTAIN: None
ABSENT Commissioners Pacheco and Lyons
On motion by Commissioner Craig, AB #904-4, to accept the donations
and recommend acceptance by City Council.
Chairman Comstock, Commissioners Hubbard, and Craig
5. AB #904-5 PARKS AND RECREATION COMMISSION COMMITTEE - ''NAMING RIGHTS
AND SPONSORSHIP"
Keith Beverly explained that since three principal commissioners who served on the Naming
Rights and/or Sponsorships Committee were in attendance, staff recommended that the
commissioners discuss the issues further. He indicated that the committee needed to be more
focused and explained the importance of narrowing down what they wanted to cover. He
suggested that the discussion that evening would help define and focus in on where the
committee wanted to go. Mr. Beverly pointed out that there were two distinct issues:
sponsorship and naming rights.
Mr. Beverly mentioned that he had a PowerPoint presentation that was taken off the Internet
which would provide the commissioners with relevant information, and added that he also had a
video to show. He pointed out that the PowerPoint presentation was contained in the agenda
packet and that it was developed by a public enterprise group whose business was to go into
cities and do what the Parks and Recreation Commission was hoping to accomplish.
Questions and discussion included the following issue:
Reviewing two separate issues: naming rights as a non-commercial way for individuals to participate and separate issues of sponsorship for larger groups
Mr. Beverly pointed out that the final attachment included public sponsorship concepts for Alga
Node Community Park and mentioned some of the sponsorship opportunities that may exist.
He then proceeded to show part of the PowerPoint presentation and the video.
Further questions and discussion included the following issues:
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Keeping with the integrity and character of the City
Importance of having some framework in place if an individual wanted to donate money
Clarification of how the City was currently accepting sponsorship for City events
Taking an inventory of tangible assets and events and categorizing them !n a framewclrk
to be used in the future
Need to define the scope of sponsorship
Policy #48
Clarification of guidelines currently in force for naming rights
Whether naming rights and/or sponsorships should be in perpetuity
Importance of acting as an advisory for Parks and Recreation projects and activities only
Emphasis on non-commercial; no advertising preferred
Importance of focusing on one area, defining it, and determining where the priority
should be
Staff's anticipation of what will occur at Alga Norte park
Importance of consistency
Parks and Recreation Commission -4- Seoteniber 20,2004
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Explanation of how sponsorship opportunities in Carlsbad are communicated to the
public
Separation between sponsorship of recreation programs and naming rights of park
facilities at Alga Norte Park
Recommendation that committee members focus and define what was meant by
sponsorship, both programs and facilities, at the next committee meeting; define naming
rights and what it would entail specific to structures and facilities; and identify and take
inventory of what existed for sponsorships within the realm of City parks, programs and
events
Possibility of working with existing policies on sponsorship and naming rights and adding
to the policies
Need to possibly re-evaluate and amend existing policy on naming and sponsorship
ACT1 ON: On motion by Commissioner Hubbard, AB #904-5, to focus on the issues
discussed at the next Naming Rights and Sponsorship Committee
meeting
Chairman Comstock, Commissioners Hubbard, and Craig AYES:
NOES: None
ABSTAIN: None
ABSENT: Commissioners Pacheco and Lyons
COMMITTEE /COUNCIL REPORTS
None.
AGENDA ITEMS FOR FUTURE COMMISSION MEETJNG
1. Alga Norte Community Park Update
ADJOURNMENT
ACTION:
AYES:
NOES: None
ABSTAlN: None
ABSENT:
On motion by Commissioner Hubbard to adjourn the Regular Meeting at
7:OO p.m.
Chairman Comstock, Commissioners Hubbard, and Craig
Commissioners Pacheco a d Lyons
Respectfully submitted,
Minutes Clerk