HomeMy WebLinkAbout2020-01-14; City Council; ; 2019 Resident Public Opinion Survey results~ CITY COUNCIL
~ Staff Report
Meeting Date:
To:
From:
Staff Contact:
Subject:
Jan. 14,2020
Mayor and City Council
Scott Chadwick, City Manager
Kristina Ray, Communication & Engagement Director
kristina.ray@carlsbadca.gov or 760-434-2957
2019 Resident Public Opinion Survey results
Recommended Action
Receive a report on the city's latest research into the opinions of Carlsbad's residents.
Executive Summary
CA Review ~
As part of a larger effort to understand community values, needs and priorities, the City of Carlsbad has
for many years commissioned an annual professional research study to measure residents' satisfaction
with city services and ask their opinions on city issues. The 2019 study explored a list of key resident
concerns provided by the City Council with the goal of determining their relative level of importance.
Although nearly all the issues mentioned were important to residents, concerns about preserving open
· space, maintaining the community's character as it grows and managing growth overall were the most
important. The results of the resident survey can be generalized to the entire Carlsbad adult population
within a plus or minus 3% margin of error.
Discussion
For nearly 20 years, the City of Carlsbad has conducted an annual resident survey. This information is
used for performance measurement and to help guide City Council policy priorities.
Change to City Council goal-setting
On Jan. 29, 2019, city staff proposed a new approach to City Council goal-setting that included changing
the frequency of the resident survey and City Council goal-setting to every other year, in off-election
years, as well as changing the timing of City Council goal-setting to the fall. The new approach also
provides the option of conducting different types of research to supplement the quantitative survey as
needed to gain a deeper understanding of residents' priorities and concerns. Overall, this approach was
designed to provide the City Council with more robust community feedback, enable the City Council to
focus on longer-term goals and better align City Council goals with the city's budget process. The City
Council approved staff's recommendation of the new approach with a minute motion.
2019 direction
On July 9, 2019, the City Council met to discuss the 2019 goal-setting plan and provide input for the
2019 resident survey. City Council members asked staff to explore a list of issues that constituents had
raised in public comments, emails and discussions over the past year. Specifically, City Council members
expressed interest in knowing to what extent the larger Carlsbad community shares these concerns and
in understanding more about the specific areas of interest within each concern.
The list of topics suggested by the City Council included:
Jan. 14, 2020 Item #8 Page 1 of 50
• Homelessness
• Transit
• Housing
• Airport
• Infill development
• Community Choice Energy
• Climate Action Plan
• Parks, trails and open $pace
• Business development
• Maintaining and growing talent
• Existing City Council goals
In addition tO providing input on the topic areas, City Council members discussed other priorities for the
2019 research project, including:
• Ensure the diversity of the community is represented in the input.
• Find ways to reach people who are busy and wouldn't participate in a telephone survey.
• Include a large sample size (1,000) and the ability to segment data by ZIP codes.
• Combine qualitative methods to get more robust input. Find out what residents would like to
see happen on these issues.
• Ensure a genuine, random sample, conducted by a professional research firm to obtain reliable
information.
• Include open-ended questions.
• Provide an analysis of prior year results.
Research approach
The City of Carlsbad has pre-qualified a variety of research consultants to meet the diverse needs of the
City Council as well as department-specific research needs. One of these firms, Action Research, was
selected for the 2019 resident research project. A full-service research consulting firm based in
Oceanside, Action Research includes specialists in qualitative and quantitative research methods. The
project team assigned to the City of Carlsbad includes staff who formerly ran the social sciences
research lab at California State University, San Marcos, bringing the highest levels of academic rigor to
this project. Action Research used a three-pronged approach to accomplish the research objectives:
• A quantitative citywide telephone survey of residents
A 1,000-person random sample telephone survey was conducted to obtain results generalizable
to the entire Carlsbad adult population within a 3% margin of error at the 95% level of
confidence.
• Qualitative in-person interviews with residents in each council district
The survey was supplemented with in-person one-on-one interviews ("intercept surveys") with
residents representing all four City Council districts. The interviews provided insight into the
issues being studied and revealed other potential areas of concern and interest.
• Qualitative discussions with Spanish-speaking residents, seniors and teens
To help ensure a diverse range of perspectives was explored, targeted outreach was conducted
with Spanish-speaking residents, seniors and teens. Although the qualitative discussions cannot
be generalized to the larger Carlsbad population, they can provide context and a more in-depth
understanding of residents' point of view than a telephone survey.
Jan. 14, 2020 Item #8 Page 2 of 50
• The issues identified by the City Council appear to align with the issues of concern to residents.
No new significant issues were identified.
• Issues related to growth and open space were identified as the most important.
• For the most part, opinions about the importance of the issues did not differ based on age,
gender, length of time living in Carlsbad and location.
Fiscal Analysis
This report is for informational purposes only. If the City Council requests additional research be
conducted, staff would return with a cost estimate and a supplemental budget request.
Next Steps
City staff will share the findings of the 2019 resident research with department staff so they are aware
of resident priorities. The next scheduled resident survey will take place in mid-2021.
Environmental Evaluation (CEQA)
Pursuant to Public Resources Code section 21065, this action does not constitute a "project"
Within the meaning of the California Environmental Quality Act in that it has no potential to cause either
a direct physical change in the environment, or a reasonably foreseeable indirect physical change in the
environment, and, therefore, does not require environmental review.
Exhibits
l. 2019 Resident Research Report
2. Summary of Previous Research
Jan. 14, 2020 Item #8 Page 5 of 50
Exhibit 1
2019 Resident Research:
City of Carlsbad Community Priorities
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action
R E S E A R C H
Jan. 14, 2020 Item #8 Page 6 of 50
Community Input Research
Table of Contents
Tables ............................................................................................................................................................. i
Figures ........................................................................................................................................................... ii
Executive Summary ....................................................................................................................................... 1
Research Goals .............................................................................................................................................. 2
Approaches ..................................................................................................................................... , .............. 2
Citywide Telephone Survey of Residents ........... : ...................................................................................... 3
Results at a Glance ................................................................................................................................. 5
Importance by Topic ............................................................................................................................. 7
In-Person Interviews (lntercepts) ............................................................................................................. 12
Su rvey Topics ·······································:······························································································13
Results ................................................................................................................................................. 13
Interviews of Spanish Speakers ................... : ........................................................................................... 16
Results ................................................................................................................................................. 16
Teen Discussion Group ........................................................................................................................ : ... 17
Results .................... : ............................................................................................................................ 17
Appendix 1: Method and Sampling .............................................................................................................. 18
Telephone Survey .................................................................................................................................... 18
Survey Measures ....................................... , ........................................................................................ 19
Respondent Characteristics ................................................................................................................ 19
In-Person Interviews (lntercepts) ............................. _. ............................. : ................................................ 19 .
Method and Sample ................................ : .......................................................................................... 19
Appendix 2: Other Issues of Concern .......................................................................................................... 20
Appendix 3: Survey Instruments ................................................................................................................. 25
Carlsbad Public Opinion Survey Telephone Script .................................................................................. 25
Carlsbad Public Opinion Survey In-Person Script .................................................................................... 29
Tables
Table 1. Survey Questions by Topic Area ..................................................................................................... .4
Table 2. Sample Demographics by Council District ..................................................................................... 12
Table 3. Topic Areas, Unprompted: What could the city to do improve the quality of life in Carlsbad? .. 13
Table 4. Topic Areas, Ranked by Respondent: What could the city to do improve the quality of life in
Carlsbad? ..................................................................................................................................................... 14
Table 5. Selected Open-ended Resident Comments ................................................................................... 15
Table 6. Percentage of Surveys Completed by Cell and Land line Phone Numbers .................................... 18
Table 7. Percentage of Completed Surveys by ZIP Code ............................................................................. 18
Table 8. Interview Completions by Age ....................................................................................................... 19
i I Pa g e Jan. 14, 2020 Item #8 Page 7 of 50
Figures
Figure 1. Importance Ratings of the 21 Survey Items ................................................................................... 5
Figure 2. Rating Distributions for Importance of Growth .............................. : .............................................. 7
Figure 3. Rating Distributions for the Importance of Business ..................................................................... 8
Figure 4. Rating Distributions for the Importance of Homelessness ............................................................ 8
Figure 5. Rating Distributions for the Importance of Hiking Trails and Parks ............................................... 9
Figure 6. Rating Distributions for Importance of the Environment .............................................................. 9
Figure 7. Rating Distributions for the Importance of Mobility and Transit ................................................. 10
Figure 8. Rating Distribution for Importance of Working with the Airport ................................................. 10
Figure 9. Rating Distributions for the Importance of City Council Goals .................................................... 11
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Community Input Research
Executive Summary
As part of a larger effort to understand community values, needs and priorities, the City of Carlsbad has
for many years commissioned an annual professional research study to measure residents' satisfaction
with city services and ask their opinions on city issues.
The 2019 study explored a list of key resident concerns provided by the City Council with the goal of
determining their relative level of importance and understanding more about the specific areas of
interest within each concern.
In the fall of 2019, Action Research conducted a 1,000 random telephone survey of Carlsbad residents.
This method produced results that can be generalized to the entire Carlsbad adult population within a
plus or minus 3% margin of error.
· The quantitative survey was supplemented with qualitative research, including intercept surveys and
small group discussions. Although nearly all the issues mentioned were important to residents, concern
about preserving open space, maintaining the community's character as it grows and managing growth
overall were the most important overall.
ll Page Jan. 14, 2020 Item #8 Page 9 of 50
Research Goals
For nearly 20 years, the City of Carlsbad has conducted an annual resident survey to gauge levels of
satisfaction with city services and opinions about city issues. This information is used as a performance
measure and to help guide City Council policy priorities.
In 2019, the City Council decided to change the frequency of the survey to every other year, on off-
election years, and to supplement the quantitative survey with qualitative research, such as focus
groups and interviews, to gain a more in depth understanding of resident priorities and concerns.
On July 9, 2019, City Council members asked staff to use the 2019 research to explore a list of issues
constituents have raised in public comments, emails and discussions over the past year. Specifically, City
Council members expressed interest in knowing to what extent the larger Carlsbad community shares
these concerns and in understanding more about the specific areas of interest within each concern.
Approaches
Action Research used a three-pronged approach to accomplish the research objectives:
1. A quantitative citywide telephone survey of residents
A 1,000 person random sample telephone survey was conducted to obtain results generalizable
to the entire Carlsbad adult population within a 3% margin of error. at the 95% level of
confidence.
2. Qualitative in-person interviews with residents in each council district
The survey was supplemented with in person one-on-one interviews with residents representing
all four City Council districts. The interviews provided an opportunity to gain insight into the
issues being studied and identify oth~r potential areas of concern and interest.
3. Qualitative discussions with Spanish speaking residents, seniors and teens
To help ensure a diverse range of perspectives was explored, targeted outreach was conducted
with Spanish speaking residents, seniors, and teens. The discussions were qualitative in nature
and therefore, cannot be generalized to the larger Carlsbad population.
At the end of this report are appendices that shows the telephone and in-person interview survey
instruments and verbatim responses from the open-ended survey questions.
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Community Input Research
Citywide Telephone Survey of Residents
The objective of the survey was to help City Council members identify the issues of greatest concern to
Carlsbad residents, with a focus on the "silent majority." In other words, the City Council wanted to
understand to what extent the concerns frequently brought up by the most engaged community
members are shared by the population at large.
Questionnaire Design
The City Council provided city staff with the following list of topic areas:
• Homelessness
• Transit
• Housing
• Airport
. • . Infill development
• Community Choice Energy
• Climate Action Plan
• Parks, trails and open space
• Business development
• Maintaining/growing talent
• City Council goals
Action Research developed a questionnaire based on these topics. To ensure meaningful feedback,
Action Research worked with city staff to identify attributes and dimensions to the topics that would
. enable the collection of richer data. For example, instead of asking about the importance of
homelessness as an issue, the topic was parsed into two questions: one addressing the availability of
services for people experiencing homelessness and the other about the impacts of homelessness on the
community.
Topics were also written to avoid the use of jargon and break down complex topics not suited to a
telephone interview. Infill development was the only topic dropped from the list due to the difficulty
and time required to explain the concept during a phone intervi'ew.
Residents were asked to rate the level of importance of each issue on a scale of Oto 10. One open-
ended question was included to help identify issues or other feedback not included on the
questionnaire.
The survey items were randomly rotated to reduce order effects bias (a type of bias that results from
the order in which survey items are presented to respondents).
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The 21-item survey topics area are shown in Table 1.
Table 1. Survey Questions by Topic Area
Topic Area Question
Using a scale from Oto 10 where O equals not at all important, and 10 equals extremely important,
how important is it for the city to focus on ...
Airport
Business
Working with the airport to respond to resident concerns?
Creating a healthy business climate?
Helping small businesses succeed?
Bringing in businesses that provide high-paying jobs?
City Co~mcil Goals Building a new city hall and civic center?
Environment
Growth and
Open Space
Homelessness
Parks and Trails
Transit
41 Page
Putting the train tracks below street level in Carlsbad Village?
Improving the beach areas with things like walking paths and better parking?
Maintaining the character of the Village and Barrio neighborhoods in old Carlsbad?
Making Carlsbad Village a vibrant place for the community to gather, shop and dine?
Creating opportunities for residents to buy more of their electricity from renewable
energy sources, such as wind and solar?
Doing more to make Carlsbad a leader in protecting the environment?
Creating more affordable housing?
Maintaining the city's character as it grows?
Managing growth?
Preserving natural open space?
Helping homeless people find the services they need?
Reducing the effects of homelessness on our community?
Creating more parks?
Creating more public hiking trails?
Making it easier to get around the city in ways other than driving a car, such as biking
and walking?
Making public transit a more convenient option for residents?
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Differences and relationships among subgroups
A statistical test (analysis of variance) was conducted to see if residents responded differently based on
the quadrant where they live or their gender. Differences were detected for three of the 21 questions:
• Women gave creating affordable housing an average rating of 7.0 (on a Oto 10 scale) compared
to men who gave it an average rating of 5.6;
• Residents living in ZIP code 92008 gave maintaining the character of the Village/Barrio an
average rating of 8.3 compared to 7.3 in 92009, 8.0 in 92010, and 7.5 in 92011; and
• Residents living in ZIP code 92011 gave working with the airport to respond to resident concerns
an average rating of 6.9 compared to 6.1 in 92008, 6.3 in 92009, and 6.3 in 92010.
Correlation analyses were conducted to identify relationships between a resident's age or length of
residency and their importance ratings for the 21 survey items. No relationships were identified.
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Community Input Research
Table 2. Sample Demographics by Council District
Number of Average Average Age
Completed I Years of of
Council District : Interviews Residency Respondent
1 30 14.3 44.5
2 29 13.1 43 .2
-----
3 37 8.3 44.6
4 28 11.4 46.9
Senior Center 31 19.0 73.5
Survey Topics
Respondents were asked to:
1. Name top-of-mind things for the city to focus on (unprompted, open-ended, and up to three);
2. Rank the issues mentioned in order of importance;
3. State how it affects them and why it is an issue; and
4. State what the city should do about the issue.
Results
Residents were asked, Off the top of your head, what do you think the city should do to improve the
quality of life in Carlsbad? Residents were prompted for up to three responses.
Most residents, 89%, provided one or more responses. Of respondents, 42% provided one response,
31% provided two responses, 16% provided three responses, and 11% did not provide a response.
Unprompted Issues of Concern
All unprompted issues were tallied. The table below displays the top issues by City Council district:,
according to the residents interviewed.
Table 3. Topic Areas, Unprompted: What could the city to do improve the quality of life in Carlsbad?
1
Homelessness
I Affordable Housing
! Traffic
2
Traffic
Council District
3
Traffic
Parks
Affordable Housing
4
Parks
Open Space
Traffic
Affordable Housing
Open Space
Homelessness
Public Transit
Climate-Environment Climate-Environment
. Airport
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Senior Center Respondents
In addition to segmenting responses by City Council district, Action Research tallied responses from
those interviewed at the senior center. The topics. most often mentioned by residents at the senior
center were affordable housing, homelessness, traffic, and public transit.
Prompted Issues of Concern
Next, residents were shown an alphabetical list of topics and asked to select the three for which they
would like the city to focus. After selecting the top three, they were asked to place them in order of
importance. (They were also given the option of listing a different topic of their own.) The table below
shows the list of topic areas as presented to residents and the results of rank ordering by residents.
Table 4. Topic Areas, Ranked by Respondent: What could the city to do improve the quality of life in Carlsbad?
List as Presented to Residents List as. Ranked by Residents ----,
1. Affordable housing 1. Affordable housing
2. Climate/environment 2. Traffic
3. Community character 3. Homelessness
4. Growth 4. Open space
5. Homelessness 5. Parks
' 6. Local economy and jobs 6. Public transit
7. Open space ' 7. Climate/environment
8. Palomar Airport 8. Local economy and jobs
9. Parks 9. Growth
10. Public transit 10. Community character
11. Traffic 11. Palomar Airport
Affordable housing was the most highly ranked concern, with 44 residents stating it was their most
important concern, 17 mentioning it as their second concern and five as their third concern.
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Community Input Research
Open-Ended Responses
The table below displays a sampling of the open-ended comments reported by residents (see
appendices for full list of responses).
Table 5. Selected Open-ended Resident Comments
Topic
Beach Access
Cost of Living
Transit
Comment
The beaches need better parking.
Rent control for seniors in Carlsbad.
It's too expensive. People should be able to afford to live here.
More transit on weekends.
Big problem in Carlsbad -you have to get into your car to go anywhere.
Safe bike travel will reduce car use. Improve public transit.
Other Issues Don't like the air blowers in the morning.
Let mountain bikers in Calavera.
Little things like sitting at a light for a long time when there is no other traffic.
Concerns and Solutions
Residents were asked what the city should do to solve their stated issues. Examples are listed below.
The full list is included in the appendices. The issue is listed first and resident recommendation for
solving the issue (after the arrow).
Open Space
Don't want it to be an outright metropolis. Need views other than brick and mortar.
➔ Preserve current open land.
More natural spaces give the city character.
➔ Continue putting aside land for every portion of land built.
Growth
We create traffic without enough infrastructure to support it.
➔ Stop building tall buildings, apartments.
Too much growth affects the culture of the neighborhoods. It adds to congestion and creates a less rural
feel.
➔ Require bigger lot sizes. Enforce height restrictions in the village.
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Business
Having to go to another city for a job takes taxes away from the city.
➔ Make sure there are enough licensed businesses for every sector of jobs.
My son will be looking for a job. I want job opportunities for the young. Carlsbad shouldn't be just for
the wealthy.
➔ Offer programs to help youth get jobs.
Affordability
I would like my children to be able to live close by. Barrio is disappearing -we need diversity.
➔ Rent control or something to keep us growing but affordable. Welcome those that are low
income. Anytime we develop big we need to build affordable places.
It's a nice place to live, but house prices are horrible.
➔ Programs to help middle-class families to buy homes.
Interviews of Spanish Speakers
Residents whose primary language was Spanish were asked to participate in interviews about city issues,
similar to the questions in the other research. The participants were interviewed at the Pine Avenue
Community Center by a bilingual consultant with expertise in outreach to Spanish speaking residents.
Thirteen Spanish-language interviews were conducted.
Results
Overall, participant responses echoed those of residents in the telephone and intercept interviews. The
responses showed high levels of importance for managing growth, affordable hot,Jsing, environmental
leadership, helping small businesses succeed, improving the beach areas, maintaining the character of
the city and the Village and Barrio areas. There was also a lot of support for creating more parks and
hiking trails and building a new city hall and civic center.
There were a variety of issues mentioned when asked about other issues. Several mentioned parks.
Here are the responses.
People don't feel safe bringing their kids to the park because of the drunk homeless who start preparing
their camps for the night, do inappropriate things, sometimes turn violent.
Dogs ruin parks for toddlers and families with children as owners don't pick up after them and don't
follow the leash rules. There needs to be more enforcement.
Dogs in parks and other public places have become a nuisance because of the smell and irresponsible
owners that let them roam without a leash even when kids are present.
The parks where homeless people hang out are extremely neglected/dirty/without basic supplies.
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Community Input Research
Sharing the road with bicyclists in high traffic roads feels extremely dangerous since bikers tend to go
very slow thus slowing down everybody else until you are able to pass them.
Support small businesses, not large corporations or chains that destroy local business owners.
Teen Discussion Group .
On Sept. 4, 2019, a discussion was held at Pine Avenue Community Center with 16 students from
Calaveras Hills and Valley Middle schools enrolled in the Leadership in Training and Education
afterschool program. The students ranged in age from 11 to 14 years and lived in Carlsbad from one to
13 years.
Students were asked to individually complete a survey similar to the instrument used for other parts of
this research project.
• Favorite thing to do in Carlsbad (ice breaker)
• Select (from a list) the most important three or four items and issues {11 items total, ranging
from protecting the environment, parks, better traffic, to homelessness);
• Select the most important item or issue; and
• Explain why it is important and the City can do to make it better.
Once they had completed their responses, a facilitator led the group through a discussion.
Results
Favorite Things to Do in Carlsbad. Students overwhelmingly stated they like to go to the beach. In
addition, they like to go out to eat, hang out in the Village, hike, bike, go to parks and pools.
Importance of Items and Issues. Protecting the environment, oceans and wildlife, homelessness,
keeping the beachy surf culture and feel of the city, and affordable places to live were selected as
important items or issues.
Here are some open-ended responses about why the issue was important and what should be done.
Protecting the environment is most important to me because the environment influences
lots of things we do.
Do more beach clea~-ups and preserve the land from being destroyed.
We could do more beach clean-Ups and [install] more trash cans around the city.
There are so many homeless people around the parks and such, they can get violent so we
should have shelters for them.
We have to protect the world. We have to be kinder.
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Appendix 1: Method and Sampling
Telephone Survey
Between Aug. 6 and Sept. 10, 2019, 1,000 telephone surveys were conducted. Participants were
required to be 18 years or older and a resident of the City of Carlsbad. The sample size of 1,000 resulted
in a margin of error+/-3% at the 95% confidence level overall. As of June 2018, 54.9% of households
nationwide1 did not have a landline telephone but had at least one cell phone; therefore, a dual-frame
(cell phone and landline phone numbers) sampling method was used. Phone numbers were generated
by a random digit-dial method {local area code and prefixes are identified, and the last four digits of the
phone number are randomly generated). For efficiency due to falling response rates, the sample was
enhanced with the use of listed land line numbers. The distribution of cell and landline phone numbers
is shown in the table below.
Table 6. Percentage of Surveys Completed by Cell and Land line Phone Numbers
Landline
22%
{224)
Listed Landline
23%
{232)
Cell
54%
{544)
Totals
100%
{1,000)
Respondents were asked for their ZIP code to track and present data by area. The percentage of
completed surveys and households by ZIP code2 are displayed in the table below.
Table 7. Percentage of Completed Surveys by ZIP Code
I 92008 92009 92010 92011
I 34% 31% 14% 21% Completed Surveys (335) (314) (144) 207)
28% 37% 13% 23% Households per Census (13,045) (17,204) (6,011) (10,545)
-
The percentage of completed surveys per ZIP code are like estimates from the American Community
Survey. The American Community Survey (ACS) is an annual nationwide survey designed to supplement
the decennial census. The ACS is an ongoing survey by the U.S. Census Bureau conducted every year to
provide up-to-date information about our nation and its people. Although there are more households in
ZIP code 92009, slightly rriore completed surveys were collected in ZIP code 92008 than in 92009.
To explore if survey item rating scores were under or over emphasized due to any disproportionate
sampling by ZIP code or age, a weighting procedure was applied to the data. Weights by ZIP code and
age did not reveal any changes to rating scores; therefore, analyses were conducted without weights.
1 Wireless Substitution: Early Release of Estimates from National Health Interview Survey, July-December 2018
2 U:_S. Census Bureau, 20_13-2_g17 ~merican Community~LJ~ey_5-Year Estimates
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Appendix 2: Other Issues of Concern
Is there an issue that has not been mentioned that you want the City to focus on? Other, not coded.
Responses are presented by ZIP code.
92008
A couple more dining restaurants.
Bathrooms and showers at the beach and also burying power lines.
Better public transportation, no more ugly structures, leave the hills alone, no more concrete trails, open
gorgeous land.
Building code.
Building more pools and I would rate that as a ten on being important.
City is going overboard on bicycle paths, creating more traffic for drivers.
Closer transportation more busways closer.
Continue to be transparent with all decisions.
Creating more enforcement on the lagoons.
Ease up on permits for live music.
Focus on seniors, for example public transit for seniors; any seniors transportation.
General public safety.
Getting rid of the power plant.
Governa·nce.
I want the train tracks put under ground in the Terra Mar neighborhood. Also when the existing power plant is
torn down I want it turned into a park and there already is a park next to it so that existing park should be
expanded. There should be no hotels there we don't need that.
I want to emphasize the climate and transportation for people that have difficulty driving or getting around.
Downtown has to have more parking. It's really difficult.
I would like a detailed report on the council members qualifications, experience in public office, how long have
they lived in Carlsbad, and if they own property.
I would like Carlsbad to adopt a program like Encinitas has where residents are given free house plans to build an
additional unit on the property. This creates more housing.
I would like for the trains to become a quiet zone.
I would like the City to do a fair assessment of what they can and cannot do, given the current legal environment.
Improve the public transportation.
Issues regarding the desalination plant energy and the use of alternative sources of energy.
It's not the business of the City of Carlsbad to manage the electricity.
Keeping Carlsbad a small beach community and retaining a small town feel, unlike some council members who
have a different agenda and want a bigger city. They need to give more funding to fire and police to keep the
community safe.
Let the electric companies run the utilities. Because the city paid for this survey, they should have made the
questions clearer and more detailed in order for the city council to understand and act on the true priorities of
the residents.
Limit building in the Village to 3 stories; build 3 to 5 story parking structure where power plant is with lifeguard
service & ambulance. Give homeless people a camp to help regulate services for them. Veterans Park is a vacant
field that could be used for a park with picnic tables, slides, & other amenities. Build a bridge or tunnel at the
dead end street of Chestnut by the RR tracks to access the beach.
Local resources to education -extending computer hours at learning center, and police activity profiling.
Lowering taxes.
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Community Input Research
92008
More affordable healthcare.
More markets around the village and more dog parks which are more closely located.
New mayor.
No socialism. America should never become socialists.
Noise abatement for the trains.
On removing any council member tied to real estate developers.
Promoting more places that promote fitness, yoga, Pilates or give residents kickbacks or rewards for joining
fitness groups.
Reducing the number of streets and maintaining more public transit options like trolleys. I'd get rid of the cars
and have a nice railway instead.
Regional cooperation; work with other agencies in cooperative manner. Transportation goes beyond city
jurisdiction. Growth, trails, etc.
Remove power plant.
Silencing the trains in some safe fashion . That's one of the major detriments to living near the village and the
coast.
Stop harassing the Camino Hills homeowners.
Take down the power plant.
The City of Carlsbad should rely on its citizens of long standing to determine what the character of Carlsbad is.
Listen to the citizens to tell you what that is. It's changed so much over the last several years.
The city officials don't care about the residents once they get elected.
The city should spend less money buying police cars . They have a lot.
The RV's are parking along the streets and the beach. They take up parking spaces. I don't think that should be
allowed.
The state is issuing high density building code demands that affect the look of Carlsbad. I don't agree with this
approach to city planning.
They need to create a bike path that does not interfere with traffic or business or to look like Encinitas.
They painted the curbs red.
Too many politics not enough action.
Underground distribution lines for electricity.
Underground utilities.
We need the train tracks far safer and less noisy.
What's going on with plans to take down the power plant?
Wish the city would leave the members of Camino Hills alone.
Would like to see the reverse osmosis project expanded where they transform ocean water into drinking water -
the Bud Lewis plant.
21 I Page Jan. 14, 2020 Item #8 Page 29 of 50
92009
Airbnb.
Allow dispensaries.
Animal control.
Become strict on immigration.
Better internet services for homes and businesses.
Better shopping experience. They declined an opportunity to build a mall and that was a real blow.
Build desalinization plants.
Concerning Carlsbad, last week I listened to a series on 5g I don't want it. It causes cancer. Everyone should not
sell it. If they want to contact me the study shows an increased amount of cancer with wifi, it effects the girls but
boys more. Cancer rate increases, above 4g'. Electromagnet radiation is dangerous. Other poisons glyphosate is
the main ingredient in round up, insulin does not work. Concerned about Fluro acid does not belong in the water.
Connectivity of roads.
Creation of towers providing 5g service, discussing it.
Discrimination against people that are disabled.
Do everything they can to reduce the cost of living in Carlsbad.
Do what it's been doing, I don't want it to be turned sick. The homeless situation is not a problem in Carlsbad,
some of them want to be homeless.
Domestic violence.
Don't remove traffic lanes for cars to make bike lanes. Have a law that homeless do not sleep on the street or
parks.
Equal opportunities for im'migrants/migrants. Better beach signs. Directions and maps for visitors and tourism
and even residents who need it. Similar to Laguna Beach inter beach trolley/bus. Like PCH .
Find a better surveyor.
Get rid of plastic waste.
Get rid of public housing.
Gun control.
Having more water to fight fires by building a pipeline going from the ocean to the mountains.
I don't like seeing a lot of illegals. We need to make them citizens. A rental cap. No more population. Homeless
need help.
I get bad very poor cellphone signal where I live. I'd say it's a 3.
I would like to see some information on maintenance in the city, and we need an approval to remove some oak
trees that are not looking any good.
It's ridiculous that I have to pay a fee just to park at the beaches, the tax in Carlsbad is very ridiculous. I don't
think people should pay a fee just to take your family to the beach.
Keep libraries vibrant and fully funded; keep affordable housing within the neighborhood standards and keep the
architecture to the level of the neighborhoods and aesthetically up to standards.
Lower overall government jobs.
Lowering the gas taxes in Carlsbad.
Lowering the height limits of the building to 45 ft tall, keeping the city staff excellent and on the public payroll.
Maintaining the long existing good government and basic services that they have had in the past.
Making sure the streetlights are working.
More soccer fields.
More wheelchair accessibility, especially at the beach or like an elevator. Also maybe downtown where the sign
is at Coyote Bar like a nice sign that says pedestrian only zone like no cars allowed.
My neighborhood is overrun with Coyotes. My address is 2525 Corte Casitas and the coyotes multiply like rabbits.
Need more street maintenance.
22J Page Jan. 14, 2020 Item #8 Page 30 of 50
Community Input Research
92009
No interest in Carlsbad joining a CCA, too risky.
No marijuana sales in Carlsbad.
No more crazy bike lanes. It's ridiculous.
Promoting arts in the community.
Providing no city services to illegal immigrants.
Safe storage ordinance for firearms.
Safety of the citizens of Carlsbad.
Seating and covers for all bus stops.
Sign ordinance.
Taxes.
The Ch53 helicopter noise.
The number one most important issue is the water, worst water, water quality and drinking water.
To continue to keep Carlsbad a safe community.
To make bikers adhere to laws of the road.
To put bike path so they're not on the roads and not to eliminate parking.
Vacation home rentals.
We have plenty of commercial buildings available for a city hall instead of spending tax dollars to build a new city
hall.
92010
A balanced budget. Providing a way to track business to have a way to do more of the things on your list without
raising taxes.
Build more roads.
Do something about the over population of the crows.
Doing whatever we can for climate change so immediate action to help deal with climate change.
Figuring out what to do with the nuclear waste at the power plant.
Get rid of the wires/electrical on Cannon St.
I'm concerned about public transportation, it's lousy. I'm older and it takes 3 or 4 buses and I got to walk close to
a mile to get to the first bus. It's uphill and I'm 80 and have high blood pressure. They could make a new bus
route that goes down Carlsbad Village Dr.
Keep it going the way it is going. They are doing a good job.
Left turn signals on side streets in the village -Harding St, Roosevelt.
Make the mall a better place to go, with more jobs.
Making sure they're legal citizen and more police and no tattoo parlors.
Need to create more stairways from the road to the beach to safely access the beach . Eliminate the RV's that
park along the beach. There should be a designated space for the RV's.
People commuting into Carlsbad to work. They need to create jobs where people can afford to live. But it's not
really the city's job to solve it.
Test the water due to the sewage spills.
The corridor of 78 freeway.
The legislature in Carlsbad needs fresh blood. They keep doing studies and nothing gets done.
They need to pay to rebuilt that had been broken up in Camino Hills homes.
To reduce the cost of living by reducing all public services or to measure if they are necessary.
23 I Page Jan. 14, 2020 Item #8 Page 31 of 50
92011
Air pollution.
Airport noise. Less traffic enforcement for revenue generation. More diversity in destination restaurants, less
cookie cutter chain restaurants.
Ambulance service; the knowledge of the people running the ambulance.
Being friendly to small businesses. More upscale shopping.
Crime, keeping it under control.
Enforcing the municipal codes, and empowering the rangers by modifying the codes, and increasing their
numbers, vehicles, equipment.
Focus on what's realistic. They should focus on diversity training.
Getting residents more involved in areas of concern or need, the high profile issues.
I have lived through 6-9 months of water projects -reclamation plant construction all the way to San Marcos -
with crews working in the middle of the night, sundown to sunup, jack hammering above Costco. Crews at Costco
have also been resurfacing the parking lot. I think they should be more considerate of the residents when doing
night construction. Members of the City Council should be subjected to this noise. They wouldn't put up with it.
I would like for them to do something about the trains blowing their horns in the middle of the night for no
particular reason.
I would like restaurant or shops with ocean view.
I would like to see more handicap parking spaces for Carlsbad Village. I would like better co.ntrol of beach erosion
and better policing of bicyclists breaking the law on PCH. And I would like to see more affordable housing for
seniors and disabled people.
Improving everything.
In Carlsbad and every city all bicycles should have a license. It would give a way to control what streets are
dependent on bicycles. It has been done in other cities.
Keep costs, especially for utilities and sewer down or at least stabilized.
Keep the helicopters flying out further into the ocean instead of over the beach. It is dangerous and noisy.
Less homeless, public transit, better parks, COl"]serve nature.
Less short term rentals.
Making healthcare affordable for all. Quality healthcare. And refund bail.
Matt Hall to quit coming to Lakeshore Gardens.
More pool space for water polo program.
Pay police and firefighters more, find competitive trash services, more community gardens, eliminate tiered
pricing for water services, NO airport expansion.
Poinsettia Lane is an absolute joke. It is under construction but still not completed. Cassia Road is like a freeway
on a two lane highway. It is dangerous. They fly through there.
Poinsettia Ln east and west bound between Blackrail and west of Aviara. The roads go from 2 to 1 in less than
half a mile. The whole survey lacks an important quality. It lacks the details in what they are talking about.
Safety: Assault, drug use and crime.
The apartments of Carlsbad need air conditioning. People with iower income.
The city needs to listen to the views of the citizens rather than pandering to corporate interests. Supporting a
good business environment should not be at the expense of the interests of small businesses. If vibrant village
means more consideration to the artistic and cultural community then I support that. As long as it doesn't have
adverse effects on the coastal environment, I would support the below street level train tracks in the village.
The electric scooter should be kept out of the streets; they are too dangerous.
The rising sea levels and climate change. They are cutting down the cliffs of Leucadia to build a resort spa . The
erosion of our cliffs. With sea levels rising, you don't want to lower the train tracks.
Water quality.
We need more high end restaurants and more dining options. We don't have a good Asian restaurant.
24 I Page Jan. 14, 2020 Item #8 Page 32 of 50
Community Input Research
Appendix 3: Survey Instruments
Carlsbad Public Opinion Survey Telephone Script
INTROl. Hello, my name is ___ and I am calling on behalf of the City of Carlsbad. The City has
hired ISA Research, an independent research agency, to conduct a survey concerning issues in your
community and we would like to get your opinions.
[IF RESPONDENT INDICATES THEY ARE A CITY COUNCIL MEMBER OR CITY STAFF, THANK THEM AND LET
THEM KNOW THIS SURVEY IS MEANT FOR CARLSBAD RESIDENTS WHO ARE NOT CURRENTLY WORKING
FOR THE CITY]
[FOR CELL PHONE SAMPLE RECORDS READ INTR02 AND INTR03]
INTRO2. This sounds like a cell phone. Are you in a place where you can safely talk on your cell phone?
[IF NO: IS THERE A BETTER TIME TO CALL BACK?]
INTRO3. When you are at home, do you get personal calls on a regular phone as well as this cell phone,
do you get all your personal calls on this cell phone, or do you use this phone only for business calls?
1. GET CALLS ON REGULAR PHONE AND THIS CELL PHONE
2 .. GET CALLS ON THIS CELL PHONE ONLY
3. GET ONLY BUSINESS CALLS ON THIS CELL PHONE [TERMINATE]
. 98. DON'T KNOW [TERMINATE]
99. REFUSED [TERMINATE]
INTRO4. We will not ask for your name or any other personal information that can identify you. The
answers you give will be kept strictly confidential. You do not have to answer any questions you do not
want to and you may stop the interview at any time. The survey will only take 5 to 7 minutes to
complete.
[IF NECESSARY: This is not a sales call. The information we report will not identify you in any way. Your
answers will be combined with everyone else's for overall analysis only.]
[IF NECESSARY: I understand that you are busy and that your time is important. When would be a
better time to contact you?]
QUALl. Before we begin, I want to confirm that you live within our study area. Are you currently a
resident of the City of Carlsbad?
1. YES
2. NO [TERMINATE]
98. DON'T KNOW [TERMINATE]
99. REFUSED [TERMINATE]
[IF NO: THANK YOU, BUT WE ARE LOOKING FOR RESIDENTS OF CARLSBAD]
25 I Page Jan. 14, 2020 Item #8 Page 33 of 50
QUAL2. Do you currently work for the City of Carlsbad, or do you serve on any of its elected or
appointed boards?
1. YES [TERMINATE]
2. NO
98. DON'T KNOW [TERMINATE]
99. REFUSED [TERMINATE]
[IF YES: THANK YOU, BUT WE ARE LOOKING FOR RESIDENTS OF CARLSBAD WHO ARE NOT CURRENTLY
WORKING FOR THE CITY]
QUAL3. What is your home ZIP code?
1. 92008
2. 92009
3. 92010
4. 92011
5. ZIP CODE NOT LISTED ______ [TERMINATE]
98. DON'T KNOW [TERMINATE]
99. REFUSED [TERMINATE]
[IF ZIP CODE NOT LISTED: THANK YOU, BUT YOU RESIDE OUTSIDE OF OUR STUDY AREA]
Ql. To begin with, how many years have you lived in the City of Carlsbad?
98. DON'T KNOW
99. REFUSED
26 I Page Jan. 14, 2020 Item #8 Page 34 of 50
Community Input Research
Tl. The City of Carlsbad would like to know your opinion about some issues the community has
brought up recently. The issues range from the environment, homelessness, housing and
growth, to the economy. I am going to read you several questions and ask you to rate their
importance. The city will use the results of this survey to help prioritize the many issues that
come before them, so please give your honest answers to these questions.
Q2. Using a scale from Oto 10 where 0 equals not at all important, and 10 equals extremely
important, how important is it for the city to focus on ... ?
[RANDOMIZE a -u]
a. Making it easier to get around the city in ways other than driving a car, such as biking
and walking?
b. Making public transit a more convenient option for residents?
c. Helping homeless people find the services they need?
d. Reducing the effects of homelessness on our community?
e. Maintaining the city's character as it grows?
f. Managing growth?
g. Creating more affordable housing?
h. Creating more parks?
i. Creating more public hiking trails?
j. Preserving natural open space?
. k. Creating opportunities for residents to buy more of their electricity from renewable
energy sources, such as wind and solar?
T2. Okay, we are halfway through our list of questions. As a reminder, using a scale of Oto 10
where 0 equals not at all important, and 10 equals extremely important, tell me how important
is it for the city to focus on ... ?
I. Doing more to make Carlsbad a leader in protecting the environment?
m. Working with the airport to respond to reside·nt concerns?
n. Creating a healthy business climate?
o. Helping small businesses succeed?
p. Bringing in businesses that provide high-paying jobs?
q. Building a new city hall and civic center?
r. Putting the train tracks below street level in Carlsbad Village?
s. Improving the beach areas with things like walking paths and better parking.
t. Maintaining the character of the Village and Barrio neighborhoods in old Carlsbad?
u. Making Carlsbad Village a vibrant place for the community to gather, shop and.dine.
0 - - - 1 - - - 2 ---3 - - - 4 --- 5 --- 6 - - - 7 ---8 ---9 ---10 - - -DK/REF
27 I Page Jan. 14, 2020 Item #8 Page 35 of 50
Q3. Is there an issue that has not been mentioned here that you want the city to focus on?
[INTERVIEWER: ASK OPEN-ENDED, CODE RESPONSE INTO THE FOLLOWING CATEGORIES -DO NOT
READ LIST]
a. TRAFFIC
b. MORE COMMUNITY EVENTS
c. IMPROVE SCHOOLS
d. INCREASE/IMPROVE POLICE SERVICES
e. STOP BUILDING/STOP GROWTH
f. BETTER ROADS
g. OTHER, SPECIFY:
T3 . Thank you. These final two questions will be used for classification purposes only.
DEMl. In what year were you born?
98. DON'T KNOW
99. REFUSED
DEM2. What gender do you identify as?
1. Male
2. Female
3. S~c~: _____ _
Thank you for your time and participation!
28 I Page Jan. 14, 2020 Item #8 Page 36 of 50
Community Input Research
Carlsbad Public Opinion Survey In-Person Script
Hello, my name is ___ and this is ___ and we are here on behalf of the City of Carlsbad. We
are from Action Research, an independent research agency, to conduct a brief survey about issues in
Carlsbad and we would like to get your opinions. The city will use the results of this survey to help
prioritize the many issues that come before them.
QUALL What is your home ZIP code?
1. 92008
2. 92009
3. 92010
4. 92011
99. DON'T KNOW/REF [TERMINATE]
[IF ZIP CODE NOT LISTED: THANK YOU, BUT YOU RESIDE OUTSIDE OF OUR STUDY AREA]
QUAL2. Do you currently work for the City of Carlsbad, or do you serve on any of its elected or
appointed boards?
1. YES [TERMINATE]
2. NO
99. DON'T KNOW/REF [TERMINATE]
[IF YES: THANK YOU, BUT WE ARE LOOKING FOR RESIDENTS OF CARLSBAD WHO ARE NOT CURRENTLY
WORKING FOR THE CITY]
Ql. To begin, how many years have you lived in the City of Carlsbad?
99. DON'T KNOW/REF
The City of Carlsbad would like to know about the issues most important to you.
Q2. Off the top of your head, what are the top three things you think the city should do to
improve the quality of life in Carlsbad?
29 I Pa ge Jan. 14, 2020 Item #8 Page 37 of 50
Q3. Okay, here is an alphabetical list of some topics community members have brought up
recently. Looking at this list, which are the top three you think the city should focus on? If you
see ones you already mentioned, you can still pick those. Or if you see others you think are
more important, you can pick new ones.
1. Affordable housing
2. Climate/environment
3. Community character
4. Growth
5. Homelessness
6. Local economy and jobs
7. Open space
8. Palomar Airport
9. Parks
10. Public transit
11. Traffic
Please put them in order of importance to you:
1.
2.
3.
Q3_1a. What is it about [#1: ---------'-_.. that makes it a concern for you? How does this issue
affect your life?
Q3 lb. Specifically, what do you want the city to do about [#1: l?
Q3_2a . What is it about [#2: ------~ that makes it a concern for you? How does this issue
affect your life?
30 I Page Jan. 14, 2020 Item #8 Page 38 of 50
Community Input Research
Q3 2b. Specifically, what do you want the city to do about [#2: ]?
Q3_3a. What is it about [#3: -------~ that makes it a concern for you? How does this issue
affect your life?
Q3 3b. Specifically, what do you want the city to do about [#3:
Thank you. These final two questions will be used for classification purposes only.
DEMl. In what year were you born?
98. DON'T KNOW
99. REFUSED
l?
DEM2. To make sure we have included residents from all over the city, using this map, can you show
me about where you live? [OR, Can you tell me what district you live in? OR, What are the nearest cross
streets to your home?]
[WE WILL SHOW TWO DIFFERENT DISTRICT COUNCIL MAPS TO ASSIST RESPONDENTS]
1. District 1
2. District 2
3. District 3
4. District 4
Thank you for your time and participation!
DEM2. INTERVIEWER DOES NOT ASK-RECORD GENDER
1. MALE
2. FEMALE
3. UNSPECIFIED: ------
31 I Page Jan. 14, 2020 Item #8 Page 39 of 50
Exhibit 2
Summary of Recent Resident Surveys
{city of
Carlsbad
Introduction
On July 9, 2019, City Council requested that staff review previous resident surveys to identify topics
similar to the ones explored in the 2019 study, which include:
• Homelessness
• Transit
• Housing
• Airport
• Infill development
• Community Choice Energy
• Climate Action Plan
• Parks, trails and open space
• Business development
• Maintaining/growing talent
• City Council goals
Most of these topics have been included in resident surveys over the past three years. The specific
questions and responses are detailed in this report.
Caveat
It is important to note that results from previous surveys cannot be compared directly to the 2019 study
because of differences in the way questions were worded and the sampling methods used to gather the
data. Instead, this information is meant to provide historical context around the issues covered in the
2019 study.
Summary
Previous surveys have shown the following:
• Issues related to growth and development have consistently ranked among the highest in terms
of importance.
• Maintaining a healthy business climate has also been consistently rated as important by
residents.
• Providing parks and trails have been rated as important in previous surveys, but not as
important as other issues.
• Residents have thought it was important but not "very important" for the city to focus on
making walking and biking easer/safer/more convenient.
• The vast majority of residents have indicated they are satisfied with the city's efforts in the areas
of environmental management, protecting open space, providing access to walking and biking
paths, and supporting a healthy business climate. So, although these issues are important to
the community, residents have in recent years indicated they are satisfied with what the city is
doing.
• When asked about city spending, the majority of residents agreed the city was allocating the
right amount of funding to parks, trails and coastal improvements. However, nearly 40% of
residents through more should be spent on coastal improvements.
• The 2016 survey provides insight into residents perceptions and behaviors related to mobility.
• The 2014 survey provides insights into the types of coastal improvements that were most
important residents at that time.
Summary of Recent Resident Surveys
Jan. 14, 2020
1 Jan. 14, 2020 Item #8 Page 40 of 50
2019 Resident Research:
City of Carlsbad Community Priorities
Kristina Ray, Communication Director
Sarah Lemons, Community Relations Manager
January 14, 2020
Recommended Action
Receive a report on the city's latest research
into the opinions of Carlsbad's residents.
2
Background
3
Quantitative
Resident survey
Focus groups
Online input
Workshops
Ongoing engagement
Qualitative
Background
4
What?
Why?
City Council Direction
•July 9, 2019, City Council meeting
•Identified topics
•Measure level of importance citywide
5
Topics
6
Airport
Business development
Climate Action Plan
Community choice energy
Housing
Homelessness
Infill development
Maintaining/growing talent
Parks, trails and open space
Recent City Council goals
Sustainability
Transit
Our Approach
•Telephone survey of residents citywide
•In-person interviews (“intercepts”) in each district
•Group discussions:
–Seniors
–Teens
–Spanish speaking residents
8
Telephone Survey
9
Methodology
•Random sample of 1,000
•Questionnaire based on topics provided
•Cell phone and landline
•Margin of error +/-3% overall
10
Most Important by Average Rating
12
7.86
7.91
8.12
8.27
8.45
0 1 2 3 4 5 6 7 8 9 10
Healthy business climate
Helping small businesses
Managing growth
Maintaining city’s character
Preserving natural open space
Growth-Related
13 0%20%40%60%80%100%
Affordable housing
Managing growth
City character
Open space
0-3 4-6 7-10
LEGEND
Business
14
0%20%40%60%80%100%
High-paying jobs
Healthy business climate
Helping small business
0-3 4-6 7-10
LEGEND
Homelessness
15
0%20%40%60%80%100%
Homeless services
Effects on community
0-3 4-6 7-10
LEGEND
Hiking Trails and Parks
16
0%20%40%60%80%100%
More trails
More parks
0-3 4-6 7-10
LEGEND
Environment
17
0%20%40%60%80%100%
Renewable energy
Environmental leader
0-3 4-6 7-10
LEGEND
Mobility and Transit
18
0%20%40%60%80%100%
Walking and biking
Public transit
0-3 4-6 7-10
LEGEND
Airport
19
0%20%40%60%80%100%
0-3 4-6 7-10
LEGEND
Work with airport to
address resident concerns
Council Goals
20
0%20%40%60%80%100%
New city hall/civic center
Railroad trench
Improve beach areas
Village as vibrant gathering place
Village and Barrio character
20 0-3 4-6 7-10
LEGEND
Open Ended: Other Concerns?
•Less than half had something to add
–7% were about stopping growth
–7% were about traffic
•No clear theme among other comments
21
In-Person Interviews
22
23
Intercept Survey
•All districts
•Professional interviewers
•5 minute discussion
•Started with open-ended
DISTRICT 1
DISTRICT2
DISTRICT 3
DISTRICT 4
,, .................... --'
Vista
Notto Scale
3 Top of Mind Concerns
•42% provided one
•31% provided two
•16% provided three
•11% could not think of one
24
Prompted Responses
•Top 3 from list
•Why a concern?
•What should the city do about it?
25
Traffic
26
We create traffic without
enough infrastructure to
support it.
Stop building tall
buildings, apartments.
Growth
27
Too much growth affects the
culture of the neighborhoods.
It adds to congestion and
creates a less rural feel.
Require bigger lot sizes.
Enforce height restrictions
in the village.
Other Input
28
Seniors
Affordable housing
Homelessness
Traffic
Public transit
29
30
Teens
Environment
Homelessness
Keep “beachy surf
culture”
Affordable housing
Spanish
31
•Managing growth
•Affordable housing
•Environmental leadership
•Helping small businesses succeed
•Improving beach areas
•Village and Barrio character
Previous Surveys
•Different approach than 2019 survey
•Similar topics explored
•Similar results on importance
•Other aspects of topics explored too
32
Next Steps
•Answer your questions
•Identify any additional future research
areas
•Review with city departments
33
Questions
34
Sample
35
•Length of residency: 1 to 80 years, average 20
years
•Gender 50% -50% split
•54% cell phone, 45% landline
•Language
–English 99%
–Spanish 1%
Age Distribution
Number of Surveys Percentage Respondent Age
18 1.8 18 to 29
142 14.2 30 to 49
282 28.2 50 to 64
492 49.2 65 and above
66 6.6 chose not to answer
36
•Age 18 to 105 years, average 64 years
Completed Surveys by ZIP Code
92008 92009 92010 92011
Completed Surveys 34%
(335)
31%
(314)
14%
(144)
21%
(207)
Households per Census 28%
(13,045)
37%
(17,204)
13%
(6,011)
23%
(10,545)
37