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Home My WebLink About2018-07-10; City Council; ; Appoint Two Members to the Beach Preservation Committee€) CITY COUNCIL Staff Report Meeting Date: To: From: Staff Contact: July 10, 2018 Mayor and City Council Kevin Crawford, City Manager Tammy McMinn, Deputy City Clerk Tammy.McMinn@carlsbadca.gov or 760-434-2953 CA Review We,,,, Subject: Appoint Two Members to the Beach Preservation Committee Recommended Action Adopt Resolutions appointing two members to the Beach Preservation Committee. Executive Summary Committee Member Fred Briggs' term expires in June 2018 and he has requested reappointment. Committee Member Norelynn Pion-Goureau resigned her position on May 7, 2018, leaving an unexpired term to be filled through June 2020. Committee Member Briggs was initially appointed in May 2014 to fill the expired term of Committee Member Timberlake. Committee Member Pion-Goureau was initially appointed in August 2012 to fill the expired term of Committee Member Andrews. The City Clerk's office received applications from the following residents wishing to serve on the Beach Preservation Committee (Exhibit 3): • Vonnie Jean Varner • Steven Sobieraj • Catherine Prusia • Kathleen Kooiman • Brian Colby • Thomas Geidner • Tim o'iy,alley • Fred Briggs Discussion Government Code Section §54970-54974, known as the Maddy Act, requires that on or before December 31 of each year the legislative body shall prepare a Local Appointments List which contains the appointive terms of Board and Commission members which will expire in the next calendar year. The name of the incumbent appointee and the date of appointment and the term expiration date is also included on the list. Based on the prepared list, the City Clerk's office accepts applications (available on the City's website and in the City Clerk's office) for any upcoming vacancies. City of Carlsbad Resolution No. 8596 states that the Beach Preservation Committee shall consist of seven members, appointed by the Mayor with the approval of the City Council. Other members of the Beach Preservation Committee are: Greg Lang, Sherman McEachern, Linda Petrucci, John Prietto, and Kathleen Steindlberger. Members of the Beach Preservation Committee are subject to the provisions of the Political Reform Act, and must file a Statement pf Economic Interests. July 10, 2018 Item #14 Page 1 of 21 Fiscal Analysis None. Next Steps The City Clerk's office will update the Committee roster and coordinate the Oath of Office and filing of the appointees Statement of Economic Interest. Environmental Evaluation (CEQA) Pursuant to Public Resources Code Section 21065, this action does not constitute a "project" within the meaning of CEQA in that it has no potential to cause either a direct physical change in the environment, or a reasonably foreseeable indirect physical change in the environment, and therefore does not require environmental review. Public Notification This item was noticed in accordance with the Ralph M. Brown Act and was available for public viewing and review at least 72 hours prior to the scheduled meeting date. Exhibits 1. City Council Resolution. 2. City Council Resolution. 3. Applications received from residents wishing to serve on the Beach Preservation Committee. July 10, 2018 Item #14 Page 2 of 21 RESOLUTION NO. 2018-130 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD, CALIFORNIA, APPOINTING ONE MEMBER TO THE BEACH PRESERVATION COMMITTEE Exhibit 1 WHEREAS, Committee Member Norelynn Pion-Goureau was initially appointed to the Beach Preservation Committee in August 2012, and resigned in May 2018; and WHEREAS, an unscheduled vacancy on the Beach Preservation Committee exists. NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad, California, as follows: 1. That the above recitations are true and correct. 2. That the following Carlsbad resident is hereby appointed to serve on the Beach Preservation Committee, for a term ending in June 2020. Brian Colby PASSED, APPROVED AND ADOPTED at a Regular Meeting of the City Council of the City of Carlsbad on the 10th day of J.!tly, 2018, by the following vote, to wit: AYES: NOES: ABSENT: M. Hall, K. Blackburn, M. Schumacher, C. Schumacher, M. Packard. None. None. ~Q~~ BARBARA ENGLESON, Cit;cre§--..., (SEAL) July 10, 2018 Item #14 Page 3 of 21 RESOLUTION NO. 2018-131 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD, CALIFORNIA, APPOINTING ONE MEMBER TO THE BEACH PRESERVATION COMMITTEE Exhibit 2 WHEREAS, Committee Member Fred Briggs was initially appointed to the Beach Preservation Committee in May 2014; and WHEREAS, Committee Member Briggs is eligible for reappointment; and WHEREAS, a scheduled vacancy on the Beach Preservation Committee exists. NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad, California, as follows: 1. That the above recitations are true and correct. 2. That the following Carlsbad resident is hereby appointed to serve on the Beach Preservation Committee, for a term ending in June 2022. Fred Briggs PASSED, APPROVED AND ADOPTED at a Regular Meeting of the City Council of the City of Carlsbad on the 10th day of :!.!J.!y, 2018, by the following vote, to wit: AYES: NOES: ABSENT: M. Hall, K. Blackburn, M. Schumacher, C. Schumacher, M. Packard. None. None. ~ MJ:i'ii_c Mayor (SEAL) July 10, 2018 Item #14 Page 4 of 21 APPLICATION FOR APPOINTMENT -PAGE 2 Education: Arizona State University 1999-2003 B.S. Kinesiology Earth Science Teacher -Saguaro High School, Scottsdale, AZ 2004 MCAT Instructor, MMEP Program at University of Arizona Medical School, 2005 Hospital Volunteer, Good Samaritan Hospital and Phoenix Children's Hospital Medical Device Sales and Business Development 2005-2017 Care Fusion, Excelsior Medical, Smiths Medical, Boyd Corporation Experience: Real Estate Agent at Sand and Sea Investments 2014-2017, Full Time beginning 2018 Board of Directors, Boys and Girls Club of Carlsbad Carlsbad High Noon Rotary Member C . Carlsbad Citizens Academy Graduate ommunity Activities: My family and I have lived in Carlsbad for the past seven years and have planted roots in that we are never leaving this wonderful city. I have a science related background who can understand technical data and reporting. I have a vested interest in Carlsbad Additional Beaches, Lagoons, and Jetties as I am an avid beachgoer and fisherman. I get so much Information joy out of being able to share these amazing resources with my wife and 4 small children. ~r We take pride in keeping the beaches pristine and safe from all forms of deterioration for omments: our own family and for generations to come. I would be honored to serve on the Carlsbad Beach Preservation Committee. Thank you for your consideration. -Brian Colby July 10, 2018 Item #14 Page 14 of 21 APPL/CATION FOR APPOINTMENT -PAGE 2 Education: Experience: B.A. Communications, California State University Fullerton Geidner Group -Co-owner/Principal -2007 to pres. Marketing, advertising, PR and web development. California Center for Sustainable Energy -Director of Marketing -2003 to 2007 $75 million non-profit. Responsible for community outreach, branding, grant/funding solicitation, program materials, advertising, PR and graphic production. XOR, LLC -President -1994 -2003 Marketing, advertising, PR, web development and e-commerce company. Cetus Inc. -Director of Corporate Communications -1991-1994 Developer & manufacturer of computer telephony and digital print technologies. North Coast Beach Volleyball -President -2013 to pres. 100+ player/members. Organize play and maintain beach volleyball courts at South Carlsbad State Beach (Ponto). Promote free I open access to State beach resources. c . Rancho Carrillo Master Association -President -2017 to pres. A~;v~i~::'ty HOA for 1500+ homes community. Have served on Board of Directors since 2016 and active in community since we purchased in 2008. California Center for Sustainable Energy -Director of Marketing -2003 to 2007 Organized I promoted large community outreach events for energy sustainability. My wife, Linda Geidner, and I love Carlsbad and have been actively involved in the community since moving here in 2008. As a lifelong Southern California resident, I have a deep appreciation for the unique resource our beaches represent. I am involved with the Additional local beach volleyball community, beach cleanups, maintaining VB courts and promoting Information the free, fair and open use of Carlsbad beach resources. I understand the relationship or between the City and California State Parks and look forward to working on the Beach Comments: Preservation Commission to further the City's goals for a well-maintained, first-class oceanfront. As President of a large Carlsbad HOA (Rancho Carrillo), I am also very engaged and knowledgeable about issues that affect our community at large. July 10, 2018 Item #14 Page 16 of 21 THOMAS A. GELDNER PROFESSIONAL PROFILE Versatile senior marketing and communications manager with 30+ years of experience. Effectively anticipates, identifies and solves problems. Delivers programs and projects on-time and on-budget. Excellent media relations, writing, creative and presentation skills. Quick to understand technical concepts and products. Background includes energy, construction, computer technology (hardware, software), internet (e-commerce, web development), sporting goods, nonprofit, and public affairs. SKILLS Broad range of strategic and tactical business skills including: • Product research, design, development, marketing and management. • Public relations, public affairs, cr[sis communications, and advocacy. Corporate spokesperson. • Copywriting, business writing, speeches and presentations. • Strategic business and market planning . Busi.ness development. • Effective team leadership and mentoring. • Project and program management including planning and budgeting. • Advertising design, production & placement for print, direct mail and broadcast. • Market research, focus groups, surveys, demographics and analysis. • Internet/web development and marketing. Clicks, CMS, e-commerce. • Incorporation, trademarks and licensing. ACCOMPLISHMENTS -MARKETING & BUSINESS DEVELOPMENT • Successful marketing and implementation of existing energy programs helped produce. over $12 million in new public program grants. • Built new sportswear company from concept through production and sales. • Increased national sales 50% in one year by reorganizing sales force, adding distributors and opening new major accounts. • Championed successful acquisition of subsidiary firm for telecom company. • Developed and marketed several commercial software packages including one that was top seller in category. Received several national editorial awards. • Developed new product line from concept through design, production and launch. Generated $1.5 million in first year sales, $3 million in second year sales, and over 60% gross margins. • IT Support News (technology magazine) "Top 25 Award" for industry contributions and web development. ACCOMPLISHMENTS -COMMUNICATIONS & MEDIA RELATIONS • Publicity efforts generated features in all major local publications, network affiliates and independents. Personal appearances on KFMB-8, KNSD-7/39, KPBS and KGTV-10. • Produced energy efficiency video. Produced and co-wrote nationally syndicated PBS video. • Developed and marketed "Solar Energy Week" promotion including regional conference, workshops, homes tour, commercial tour and family solar day. • Managed corporate communications efforts for successful $12 million !PO. • Directed major national tournament series with sponsors Anheuser-Busch and Perrier. Finals syndicated on ESPN . • Produced and promoted numerous local media and special events including dedications, presentations, award ceremonies, dinners and networking events. Page 1 of 2 July 10, 2018 Item #14 Page 17 of 21 Thomas A. Geidner cont. EXPERIENCE GELDNER GROUP 2007 -PRESENT OWNER/ PRINCIPAL Marketing, communications and business consulting. Clients have included CDM Smith, Black & Veatch, San Juan Construction, Reyes Construction, TB Pennick, Webcor, Independent Energy Solutions plus several local nonprofit organizations and music groups. CALIFORNIA CENTER FOR SUSTAINABLE ENERGY 2003 -2007 DIRECTOR OF MARKETING Nonprofit 501(c)3 energy services, education and planning organization. Company administers over $65 million annually in public energy efficiency, self-generation and education funds. Responsible for marketing, public relations/affairs, advertising, web development, education and community outreach. Corporate spokesperson with respected expertise on wide range of energy topics including technologies (distributed generation, solar, wind, fuel cells, co-gen, efficiency), regional planning, legislation and regulatory. Led renaming/rebranding efforts. Supervised staff of 4 with total budgets in excess of $1.5 million. Reported to Executive Director. XOR, LLC / GELDNER ASSOCIATES 1994 -2003 PRINCIPAL/ OWNER Marketing, communications, planning, web development and e-commerce company. Developed and operated three commercial websites. Designed, trademarked and marketed sports apparel line. Strategic planning, analysis, advertising, public relations, financial communications, graphic design, packaging and program development services. Clients included Pacific Bell, OCTuS, Multifunction Peripheral Association (MFPA), Almeco, MSR Development, OKBridge.com, Browning, Olympian Sports, Adaptra and Bell Atlantic. OCTUS, INC. 1991 -1994 DIRECTOR OF CORPORATE COMMUNICATIONS Developer and manufacturer of computer-telephone integration (CTI) products. Public company. Responsible for corporate communications including advertising, public relations, technical documentation, trade shows, sales promotions and collateral materials. Matrix-managed two software development projects and OEM integration efforts. Reported to President/CEO. MJB INDUSTRIES / I DIG 1989 -1991 DIRECTOR OF SALES AND MARKETING Sporting goods and sportswear licensing, manufacturing and wholesaling company. Major brands included I Dig Volleyball, Carron and Molten. Responsible for national sales management, international distribution, marketing, trade shows, advertising and public relations. Reported to President/CEO. OTHER EXPERIENCE • Senior marketing manager -Ektelon (racquetball/ tennis products). • Senior product manager -Office Automation Systems/ OASYS (digital print technologies) • Managing partner/ cofounder -Xpert Software (software development). • Incorporated two companies. Registered U.S. trademark. Hold Korean design patent. • Speaker and panelist at conferences and seminars including American Electronics Association, Sporting Goods Manufacturers Association, National Sporting Goods Association plus various energy I environmental conferences and events. • President, Rancho Carrillo Master Association (1500+ homes HOA) Marketing director, West Coast Country Music Association President, North Coast Beach Volleyball EDUCATION CALIFORNIA STATE UNIVERSITY FULLERTON B. A, COMMUNICATIONS Advanced coursework in advertising, broadcasting, retailing, business law and statistics. TECHNICAL SKILLS • Microsoft Excel, Outlook, Word, PowerPoint, Access, Visio and MapPoint. • Adobe Photoshop, Illustrator, InDesign, Acrobat, Dreamweaver, Premiere Pro & others. • Web design and development. E-commerce and content management. Page 2 of 2 July 10, 2018 Item #14 Page 18 of 21