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HomeMy WebLinkAbout1980-09-02; City Council; 6352; Proposed Bus Shelter ProgramCITY OF CARLSBAD AGENDA E!lll NO. INITIAL ~t _i/ --=ui::;.._;:3"--"'-S,._;:_o<...,__ __________ D e pt. H d. Bl-\ .¥fr DATE: September 2, 1980 Cty. Atty._Vf_f3______ ~~~-"'---------~ DEPARTMENT: Planning Cty. Mgr. ----"---------------------- S LJ BJ EC T : PROPOSED BUS St.ELTER PROGRAM STATEMENT OF THE MATTER The North County Transit District proposes to implement a bus shelter program in the City of Carlsbad. The attached staff report addresses three issues for City Council consideration: The issues associated with the proposed bus shelter program are: 1) Whether the City wishes to allow the type of advertising which is proposed on the bus shelters and whether it is consistent iv~ :h City goals and policies; 2) Whether the proposed shelter locations are sufficient to provide convenient access and service without conflicting with other City programs; and 3) Whether the type of advertising on the shelters are allowed under the provi- sions of Section 21.41.100 (Bench Advertising) of the Zoning Ordin?nce. EXHIBITS 1. Exhibit 'A', d~ted August 18, 1980 2. Section 21.41.lOC (BP.nch Advertising) 3. Letter from NCTD, dated August 11, 1980 4. Memo from Jack Henthorn, 1ated August 22, 1980 RECOMMENDATION It is recommended that the City Council: 1) Determine whether the proposed advertisements for the bus shelters are appro- priate in the City of Carlsbad, 2) Adopt the recommendation of the Housing and Redevelopment Director to deny the proposed bus shelter program in and around the redevelopment area, 3) Consider whether bus shelters are consistent with the provisions of Section 21.41.100 of the Zoning Ordinance, and if so, then refer this item to the Planning Commission for conditional approval. If the City Council feels the bus shelters are not consistent with Section 21.41.100, then direct staff to prepare a Zone Code Amendmen~. NOTE: City Attorney believes an amendment to zoning ordinance is required if Council desires to allow the bus shelter advertising sign. Council Action: 9-2-80 Council continued the matter to the first meeting in October to allow time for Council Members to further investigate the matter. I STAFF REPORT DATE: September 2, 1980 TO: City Council and City Manag,~r FROM: Planning Department SUBJECT: Proposed Bus Shelter Program The North County Transit District proposes to implement a bus shelter program in the City of Carlsbad. Th~ intent of NCTD is to implement a regional wide bus shelter program in North San Diego County. The Convenience and Safety Corpora- tion (CSC) of Los Angeles has been contracted by NCTD to provide and maintain the bus shelters. The proposed bus shelter locations are indicated on the attached letter from NCTD dated August 11, 1980. A total of 18 shelters would be installed through three phases which are based on existing and projected user demand. Representatives from NCTD and CSC will present the program at the City Council meeting and an actual bus shelter will be on display before the meeting. As proposed, the bus shelters would contain a two faced advertising panel. The issues associated with the proposed bus shelter program are: 1) Whether the City wishes to allow the type of advertising which is proposed on the bus shelters and whether it is consistent with City goals and policies; 2) Whether the proposed shelter locations are suffi- cient to provide convenient access and service without conflicting with other City programs; and 3) Whether the type of advertising on the shelters are allowed under the provisions of Section 21.41.100 (Bench Advertising) of the Zoning Ordi- nance. ADVERTISING As proposed, each bus shelter will have a 17.5 square feet, double-faced advertisement panel oriented 90 degrees to the street. The panel would be highly visible to passing cars and pedestrians. Representatives from CSC indicate that revenue generated from the advertising would be partially used for maintenance of the shelters. The issue is whether allowing this ty~~ of off-premise advertising is desirable and whether it is consistent with the City's goals and policies relating to the aesthetic and visual environment of Carlsbad. An apparent trade off for the advertisements is installation and maintenance of the shelters. If the City council feels that bus shelters are desired in Carlsbad, but does not wish to allow advertising as a trade off, alternative methods exist to obtain the shelters. For example, assessment districts could be formed or the City Council could allocate money from the General Fund. The Council may even wish to assess the real need for providing bus shelters in the City given Carlsbad's climate. BUS SHELTER LOCATIONS As mentioned, the proposed bus shelter locations are indi- cated on the attached letter from NCTD. Staff's primary concern is the location of the proposed bus shelters in the redevelopment area of downtown Carlsbad. The Housing and Redevelopment Director has indicated his opposition to the proposed bus shelter program in the redevelopment area as indicated in his attached memorandum. His two primary concerns are the advertising panels and the design of the structures. He feels the proposed method of advertising is not appropriate in the redevelopment area and that the contemporary design is not in keeping with the rustic charac- ter envisional fo,: downtown Carlsbad. ZONING ORDINANCE -Section 21.41.100 (Bench Advertising) If the City Council agrees with the concept of bus shelter advertisements as proposed by NCTD, then the Council must next determine whether such advertising is allowed under the provisions of Section 21.41.100 of the Zoning Ordinance. This section provides for advertising on public bus benches if certain conditions can be satisfied (see attached Section 21.41.100). If the Council feels that the proposed bus shelter advertisements fall under this section, then a conditional approval by the Planning cc--~ission is required. If, however, the Council feels such advertisement does not fall under this section, then a Zone Code Amendment would be required prior to approval of the program. RECOMMENDATION It is recommended that the City Council: l) Determine whether the proposed advertisements for the bus shelters are appropriate in the City of Carlsbad, 2) Adopt the recommendation of tne Housing and Rede- velopment Director to deny the proposed bus shelter program in and around the redevelopment area, -2-3 3) Consider whether bus shelters are consistent with the provisions of Section 21.41.100 of the Zoning Ordinance, and if so, then refer this item to the Planning Commission for conditonal approval. If the City Council feels the bus shelters are not consistent with Section 21.41.100, then direct staff to prepare a. Zone Code Amendment. JCH:JH:ls -3-I{ ROOF TO HOLD IN EXCESS OF 1.5 TON \ TELEPHONE BOOTH ..._ 6 FLUORESCENT LAMPS EACH LIGHT PANEL / 1/4" WHT. PLEXI-GLASS ILLUMINATED ADVERTISEMENT FILM 1/4" TEMPERED SAFET GLASS ADVERTISEMENT DISPLAY / PANELS EACH SIDE / UNDERGROUND ELECTRICAL FEED (1 , I STREET NAME r I (/4' 3/B"TEMPERED GLASS SAFETY GLASS PANELS I t; '/ \ BENCH / TO ACCOMMODA rt 5 ADULTS / II I \ \ I~ ■1 CONCRETE PAD • • ( 21.41.100 Conditions for bench advertising. Any- thing contained in this chapter to the contrary notwith- standing, the placement of benches with advertising messages on them may be conditionally allowed by the plan- ning commission, and in the event of a disp~te by the.city council. Permits for the placement of such benches shall be s·Jbject to such conditions as are imposed by the planning commission or council in their sole discretion, and in every case shall be subject to the following conditions and restrictions: (1) The permit shall allow the placement of such a bench in one specific place within the city and no other; (2) The permittee shall furnish proof that the city is named as an additional insured on a policy of liability insurance in the amount of not less than ten thousand dollars covering liability arising in connection with such bench or benches; (3) Either the city planning commission or council may demand the immediate removal of such bench or benches at any time, in its sole discretion, without liability to the permittee; (4) In the e~ent of such a demand for removal and the failure of permittee to immediately remove, the city may itself remove-the benches in quesion, without liability to the permi ttee; ~· (5) A permit fee of five dollars per bench per year permitted shall be paid to the city. (Ord. 9386 §2(part), 1974; Ord. 9224 §1 (part), 1969: Ord. 9060 §2609). 413-1 (Carlsbad 1/15/77) August 11, 1980 Mr. Bill Hoffman City of Carlsbad 1200 Elm Avenue Carlsbad, California Dear Mr. Hoffman: RECEIVED CITY OF CARLSBAD Planning D.::;~::irtment Upon reviewing passenger cmmts and transfer pofots throughout the NCID system, we recarm=nd installing shelters at the following locations in the City of Carlsbad: LOCATION '@rand & Washington: SE El Camino & Costa Del :Mar: SW,NE Tamarack & Pio Pico: SE, NE El Camino & Alga: NE, SW El Camino & Chestnut: NE, SW El Camino & Levante: NE, NW Carlsbad & Cypress: NE, SW Carlsbad & Oak: SE Carlsbad & Ocean: NW Carlsbad & Tamarack: NE, SW NO. OF SHELTERS 2 2 2 2 2 2 2 1 1 2 PHASE I I II III II II III III III II These sites represent all three phases of this program. Depending upon the success of Phase I, the other two phases will be implemented in a longer tiroo frmre. p~ Plill.L W. PRICE Manager of Planning and Marketing PWP/po M E M O R A N D U M DATE: August 22, 1980 ~ TO: Bill Hofman; Associate Planner FROM: Jack E. Henthorn; Housing and Redevelopment Directo 1 · SUBJ: BUS SHELTERS 1 As requested the proposed bus shelter project has been reviewed in relation- ship to the Village Design Manual. It is concluded that the ~ct-panel , shelters are not compatible with the character envisioned in and near the proposed locations. Specific areas of concern are addressed below: Physical Design The lexan/anodized metal, contemporary construction of the shelters does not appear compatible with the more rustir, character exhibited through out the redevelopment area. Lighting in the shelter ad area does not appear to be effectively shielded to prevent glar0 from affecting adjacent uses-epecially motels and apautments. Placement The location cho!-en for placement of shelters along Carlsbad Boulevard are questionaole due to lack of public improvements/adequate right-of-way. Specific problems are noted below: Carlsbad and Cypress NE-No GUFb, gutter, sidewalk SW-Right·-of-way too narrow-shelter would block sidewalk Carlsbad and Oak SE-No sidewalk Streetscape Master Plan This recently completed document calls for relocation of the transfer point from its current location to the east side of the tracks. $30,000, in Block Grant funding has been set aside for relocating and improving the main transfer point. 1 t It does not appear as though the ad-shelters would be compatible with the overall design for the "depot" area, which is envisioned as being designed around architecture of the Santa Fe Railroad Depot. In addition, the Carlsbad Boulevard area is envisioned a~ being improved and upgraded through provision of additional streetscape amenity including landscaping and street furniture. The style of shelters proposed does not appear compatable with this type of effect. Further, the area in envisioned as serving the tourist trade while recognizing local heritage. Given the existence of Magee Park and the style of the emerging commercial development across the Boulevard, it does not appear as though the ad-shelter design is appropriate. ~ Conclusion Bus shelters aee a desireable feature in the overall streetscape improvement for the Village Area. However, the ad-shelter concept is not compatible with the proposed village character. JEH:al