HomeMy WebLinkAbout1980-09-02; City Council; 6352; Proposed Bus Shelter ProgramCITY OF CARLSBAD
AGENDA E!lll NO.
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DATE: September 2, 1980 Cty. Atty._Vf_f3______ ~~~-"'---------~
DEPARTMENT: Planning Cty. Mgr. ----"----------------------
S LJ BJ EC T : PROPOSED BUS St.ELTER PROGRAM
STATEMENT OF THE MATTER
The North County Transit District proposes to implement a bus shelter program in the
City of Carlsbad. The attached staff report addresses three issues for City Council
consideration:
The issues associated with the proposed bus shelter program are:
1) Whether the City wishes to allow the type of advertising which is proposed
on the bus shelters and whether it is consistent iv~ :h City goals and policies;
2) Whether the proposed shelter locations are sufficient to provide convenient
access and service without conflicting with other City programs; and
3) Whether the type of advertising on the shelters are allowed under the provi-
sions of Section 21.41.100 (Bench Advertising) of the Zoning Ordin?nce.
EXHIBITS
1. Exhibit 'A', d~ted August 18, 1980
2. Section 21.41.lOC (BP.nch Advertising)
3. Letter from NCTD, dated August 11, 1980
4. Memo from Jack Henthorn, 1ated August 22, 1980
RECOMMENDATION
It is recommended that the City Council:
1) Determine whether the proposed advertisements for the bus shelters are appro-
priate in the City of Carlsbad,
2) Adopt the recommendation of the Housing and Redevelopment Director to deny
the proposed bus shelter program in and around the redevelopment area,
3) Consider whether bus shelters are consistent with the provisions of Section
21.41.100 of the Zoning Ordinance, and if so, then refer this item to the
Planning Commission for conditional approval. If the City Council feels the
bus shelters are not consistent with Section 21.41.100, then direct staff to
prepare a Zone Code Amendmen~.
NOTE: City Attorney believes an amendment to zoning ordinance is
required if Council desires to allow the bus shelter advertising
sign.
Council Action:
9-2-80 Council continued the matter to the first meeting in October to allow time for
Council Members to further investigate the matter.
I
STAFF REPORT
DATE: September 2, 1980
TO: City Council and City Manag,~r
FROM: Planning Department
SUBJECT: Proposed Bus Shelter Program
The North County Transit District proposes to implement a
bus shelter program in the City of Carlsbad. Th~ intent of
NCTD is to implement a regional wide bus shelter program in
North San Diego County. The Convenience and Safety Corpora-
tion (CSC) of Los Angeles has been contracted by NCTD to
provide and maintain the bus shelters.
The proposed bus shelter locations are indicated on the
attached letter from NCTD dated August 11, 1980. A total of
18 shelters would be installed through three phases which
are based on existing and projected user demand.
Representatives from NCTD and CSC will present the program
at the City Council meeting and an actual bus shelter will
be on display before the meeting. As proposed, the bus
shelters would contain a two faced advertising panel.
The issues associated with the proposed bus shelter program
are:
1) Whether the City wishes to allow the type of
advertising which is proposed on the bus shelters
and whether it is consistent with City goals and
policies;
2) Whether the proposed shelter locations are suffi-
cient to provide convenient access and service
without conflicting with other City programs; and
3) Whether the type of advertising on the shelters
are allowed under the provisions of Section
21.41.100 (Bench Advertising) of the Zoning Ordi-
nance.
ADVERTISING
As proposed, each bus shelter will have a 17.5 square feet,
double-faced advertisement panel oriented 90 degrees to the
street. The panel would be highly visible to passing cars
and pedestrians. Representatives from CSC indicate that
revenue generated from the advertising would be partially
used for maintenance of the shelters. The issue is whether
allowing this ty~~ of off-premise advertising is desirable
and whether it is consistent with the City's goals and
policies relating to the aesthetic and visual environment of
Carlsbad.
An apparent trade off for the advertisements is installation
and maintenance of the shelters. If the City council feels
that bus shelters are desired in Carlsbad, but does not wish
to allow advertising as a trade off, alternative methods
exist to obtain the shelters. For example, assessment
districts could be formed or the City Council could allocate
money from the General Fund. The Council may even wish to
assess the real need for providing bus shelters in the City
given Carlsbad's climate.
BUS SHELTER LOCATIONS
As mentioned, the proposed bus shelter locations are indi-
cated on the attached letter from NCTD. Staff's primary
concern is the location of the proposed bus shelters in the
redevelopment area of downtown Carlsbad. The Housing and
Redevelopment Director has indicated his opposition to the
proposed bus shelter program in the redevelopment area as
indicated in his attached memorandum. His two primary
concerns are the advertising panels and the design of the
structures. He feels the proposed method of advertising is
not appropriate in the redevelopment area and that the
contemporary design is not in keeping with the rustic charac-
ter envisional fo,: downtown Carlsbad.
ZONING ORDINANCE -Section 21.41.100 (Bench Advertising)
If the City Council agrees with the concept of bus shelter
advertisements as proposed by NCTD, then the Council must
next determine whether such advertising is allowed under the
provisions of Section 21.41.100 of the Zoning Ordinance.
This section provides for advertising on public bus benches
if certain conditions can be satisfied (see attached Section
21.41.100). If the Council feels that the proposed bus
shelter advertisements fall under this section, then a
conditional approval by the Planning cc--~ission is required.
If, however, the Council feels such advertisement does not
fall under this section, then a Zone Code Amendment would be
required prior to approval of the program.
RECOMMENDATION
It is recommended that the City Council:
l) Determine whether the proposed advertisements for
the bus shelters are appropriate in the City of
Carlsbad,
2) Adopt the recommendation of tne Housing and Rede-
velopment Director to deny the proposed bus shelter
program in and around the redevelopment area,
-2-3
3) Consider whether bus shelters are consistent with
the provisions of Section 21.41.100 of the Zoning
Ordinance, and if so, then refer this item to the
Planning Commission for conditonal approval. If
the City Council feels the bus shelters are not
consistent with Section 21.41.100, then direct
staff to prepare a. Zone Code Amendment.
JCH:JH:ls
-3-I{
ROOF TO HOLD IN
EXCESS OF 1.5 TON
\
TELEPHONE BOOTH ..._
6 FLUORESCENT LAMPS
EACH LIGHT PANEL /
1/4" WHT. PLEXI-GLASS
ILLUMINATED
ADVERTISEMENT FILM
1/4" TEMPERED SAFET
GLASS
ADVERTISEMENT DISPLAY /
PANELS EACH SIDE /
UNDERGROUND
ELECTRICAL FEED
(1
,
I
STREET NAME
r
I (/4'
3/B"TEMPERED GLASS
SAFETY GLASS PANELS
I
t;
'/
\
BENCH /
TO ACCOMMODA rt
5 ADULTS
/
II I
\
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I~ ■1
CONCRETE PAD
•
•
(
21.41.100 Conditions for bench advertising. Any-
thing contained in this chapter to the contrary notwith-
standing, the placement of benches with advertising
messages on them may be conditionally allowed by the plan-
ning commission, and in the event of a disp~te by the.city
council. Permits for the placement of such benches shall
be s·Jbject to such conditions as are imposed by the planning
commission or council in their sole discretion, and in
every case shall be subject to the following conditions and
restrictions:
(1) The permit shall allow the placement of such a
bench in one specific place within the city and no other;
(2) The permittee shall furnish proof that the city
is named as an additional insured on a policy of liability
insurance in the amount of not less than ten thousand
dollars covering liability arising in connection with such
bench or benches;
(3) Either the city planning commission or council
may demand the immediate removal of such bench or benches
at any time, in its sole discretion, without liability to
the permittee;
(4) In the e~ent of such a demand for removal and the
failure of permittee to immediately remove, the city may
itself remove-the benches in quesion, without liability
to the permi ttee; ~·
(5) A permit fee of five dollars per bench per year
permitted shall be paid to the city. (Ord. 9386 §2(part),
1974; Ord. 9224 §1 (part), 1969: Ord. 9060 §2609).
413-1 (Carlsbad 1/15/77)
August 11, 1980
Mr. Bill Hoffman
City of Carlsbad
1200 Elm Avenue
Carlsbad, California
Dear Mr. Hoffman:
RECEIVED
CITY OF CARLSBAD
Planning D.::;~::irtment
Upon reviewing passenger cmmts and transfer pofots throughout the
NCID system, we recarm=nd installing shelters at the following
locations in the City of Carlsbad:
LOCATION
'@rand & Washington: SE
El Camino & Costa Del :Mar: SW,NE
Tamarack & Pio Pico: SE, NE
El Camino & Alga: NE, SW
El Camino & Chestnut: NE, SW
El Camino & Levante: NE, NW
Carlsbad & Cypress: NE, SW
Carlsbad & Oak: SE
Carlsbad & Ocean: NW
Carlsbad & Tamarack: NE, SW
NO. OF
SHELTERS
2
2
2
2
2
2
2
1
1
2
PHASE
I
I
II
III
II
II
III
III
III
II
These sites represent all three phases of this program. Depending
upon the success of Phase I, the other two phases will be implemented
in a longer tiroo frmre.
p~
Plill.L W. PRICE
Manager of Planning and Marketing
PWP/po
M E M O R A N D U M
DATE: August 22, 1980 ~ TO: Bill Hofman; Associate Planner
FROM: Jack E. Henthorn; Housing and Redevelopment Directo 1 ·
SUBJ: BUS SHELTERS 1
As requested the proposed bus shelter project has been reviewed in relation-
ship to the Village Design Manual. It is concluded that the ~ct-panel ,
shelters are not compatible with the character envisioned in and near the
proposed locations.
Specific areas of concern are addressed below:
Physical Design
The lexan/anodized metal, contemporary construction of the shelters does
not appear compatible with the more rustir, character exhibited through out
the redevelopment area.
Lighting in the shelter ad area does not appear to be effectively shielded
to prevent glar0 from affecting adjacent uses-epecially motels and apautments.
Placement
The location cho!-en for placement of shelters along Carlsbad Boulevard
are questionaole due to lack of public improvements/adequate right-of-way.
Specific problems are noted below:
Carlsbad and Cypress
NE-No GUFb, gutter, sidewalk
SW-Right·-of-way too narrow-shelter would block sidewalk
Carlsbad and Oak
SE-No sidewalk
Streetscape Master Plan
This recently completed document calls for relocation of the transfer
point from its current location to the east side of the tracks. $30,000,
in Block Grant funding has been set aside for relocating and improving the
main transfer point.
1
t
It does not appear as though the ad-shelters would be compatible with the
overall design for the "depot" area, which is envisioned as being designed
around architecture of the Santa Fe Railroad Depot.
In addition, the Carlsbad Boulevard area is envisioned a~ being improved
and upgraded through provision of additional streetscape amenity including
landscaping and street furniture. The style of shelters proposed does not
appear compatable with this type of effect.
Further, the area in envisioned as serving the tourist trade while recognizing
local heritage. Given the existence of Magee Park and the style of the
emerging commercial development across the Boulevard, it does not appear as
though the ad-shelter design is appropriate.
~
Conclusion
Bus shelters aee a desireable feature in the overall streetscape improvement
for the Village Area. However, the ad-shelter concept is not compatible
with the proposed village character.
JEH:al