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Home My WebLink About2021-01-28; North Coastal Cities' Bikeshare Pilot ProJect Update (Districts - All); Gomez, PazTo the members of the: Cl1Y COUNCIL Date 1/ES/~ CA ✓ CC ✓ CM J/._ ACM ✓ DCM (3) V Jan. 28,2021 Council Memorandum To: Honorable Mayor Hall and Members of the City Council From: Paz Gomez, Deputy City Manager, Public Works {cityof Carlsbad Memo ID #2021023 Via: Geoff Patnoe, Assistant City Manager @ Re: North Coastal Cities' Bikeshare Pilot ProJect Update (Districts -All) This memorandum provides an update on the north coastal cities' regional partnership in which the cities of Encinitas, Solana Beach and Del Mar planned to launch an electric bikeshare system as a pilot proj_ect, which was discussed in the Council Memorandum on micromobility dated Oct. 15, 2020 (Attachment A). Background On May 7, 2019, staff presented to City Council an update on the efforts of north coastal cities and other agencies, including the Cities of Carlsbad, Oceanside, En~initas, Solana Beach and Del Mar; North County Transit District (NCTD); San Diego Association of Governments (SAN DAG); and Marine Corps Base Camp Pendleton, to implement a multi-agency electric bikeshare system. City Council decided not to participate in the bikeshare pilot project at that time, but requested that staff monitor the activities during the pilot year and report back with data periodically. The three cities that initially decided to participate in the bikeshare pilot project were the Cities of Encinitas, Solana Beach and Del Mar. The City of Oceanside also declined to participate in the bikeshare pilot project but indicated they would reconsider their decision after reviewing the first-year results. Marine Corps Base Camp Pendleton, NCTD and SANDAG remained involved in reviewing the progress of the three cities but were not signatories in the bikeshare pilot project contract. Discussion As discussed in the attached Oct. 15, 2020, memorandum, the vendor for the bikeshare system pilot, Gotcha, was unable to fulfill the partnership's order of 500 electric bicycles (e-bikes) due to disruptions in the international supply chain. The three cities then terminated the vendor's contract. Subsequently, the cities of Solana Beach and Del Mar decided not to participate in the partnership any longer arid the City of Encinitas remained as the sole north county city to pursue the bikeshare pilot program. Public Works Branch Transportation Department 1635 Faraday Avenue I Carlsbad, CA 92008 I 760-602-2730 t Council Memo -North Coastal Cities' Bikeshare Pilot Project Update (Districts -All) Jan.28,2021 Page 2 The City of Encinitas has selected BCycle as the new vendor to provide an initial order of 100 e-bikes to establish an e-bike pilot program within their city. BCycle is owned by Trek Bicycle and a subsidiary of Encinitas-based Electra Bicycle Company. The system in Encinitas will consist of docked e-bikes, which offers the benefit of automatic charging at the dock stations and will minimize the potential for bicycles to be cluttered on sidewalks. The system will be similar to the e-bike share system currently being implemented in the City of Santa Barbara, which is shown in Attachment B. The roll-out of thee-bike pilot program in the City of Encinitas is anticipated to be in the second quarter of 2021. Next Steps Staff will continue to actively participate in discussions with other north coastal cities regarding the future of bikeshare in north county, monitor the data from the City of Encinitas' pilot e-bike program and report to City Council occasionally. The City of Encinitas' vendor, BCycle, has indicated that they will evaluate the success of the e-bike program in Encinitas and may expand if there is mutual interest from other north county cities. The City of Oceanside has expressed interest in joining thee-bike program if the Encinitas program proves to be successful. Should City Council wish to participate in a bikeshare program, City Council will need to direct staff at a future City Council Meeting. Attachments: A. Council Memorandum dated Oct. 15, 2020 B. BCycle Presentation dated Nov. 24, 2020 cc: Scott Chadwick, City Manager Celia Brewer, City Attorney Gary Barberio, Deputy City Manager, Community Services Laura Rocha, Deputy City Manager, Administrative Services Neil Gallucci, Police Chief David Graham, Chief Innovation Officer Robby Contreras, Assistant City Attorney Matt Sanford, Economic Development Manager Jeff Murphy, Community Development Director Tom Frank, Transportation Director Nathan Schmidt, Transportation Planning and Mobility Manager 2 Ta the members of the: CITY COUNCIL Date 10/, sL~ CA _1.._ cc _i_ CM _:L_ ACM _t_ DCM (3) ..!_ ATTACHMENT A Oct. 15, 2020 To: From: Via: Re: Council Memorandum Honorable Mayor Hall and Members of the City Council Paz Gomez, Deputy City Manager, Pub~orks Geoff Patnoe, Assistant City Manager ~ North Coastal Cities' Bikeshare Pilot Project Update {city of Carlsbad· Memo ID #2020224 This memorandum provides an update on the north coastal cities' regional partnership (partnership) in which the Cities of Encinitas, Solana Beach and Del Mar planned to launch an electric bikeshare system as a pilot project, which was discussed in Council Memo ID# 2019091 dated Aug. 9, 2019 (Attachment A). Background On May 7, 2019, staff presented to City Council an update on the efforts of north coastal·cities and other agencies, including the Cities of Carlsbad, Oceanside, Encinitas, Solana Beach and Del Mar; North County Transit District (NCTD); San Diego Association of Governments (SAN DAG); and Marine Corps Base Camp Pendleton, to implement a multi-agency electric bikeshare system. City Council decided not to participate in the bikeshare pilot project at that time but requested that staff monitor the three cities' activities during the pilot year and report back with data periodically. The three cities that decided to participate in the pilot project are the Cities of Encinitas, Solana Beach and Del Mar. The City of Oceanside also declined to participate in the pilot project but indicate.d they would reconsider their decision after reviewing the first-year results. Marine Corps Base Camp Pendleton, NCTD and SAN DAG remained involved ,in reviewing the progress · of the three cities but did not sign the bikeshare pilot project contract. Discussion The vendor selected for the bikeshare system pilot project, Gotcha, recently informed the three north coastal cities that they are unable to fulfill the partnership's order of 500 electric bicycles (e-bikes) due to newly imposed tariffs placed on Chinese imports and shipping disruptions due to the COVID-19 pandemic. The combination of these various factors has resulted in severe impacts to Gotcha's finances and disruptions in the manufacturing supply chain. Accordingly, the current contract with Gotcha will be terminated due to their inability to fulfill the partnership's order. The Cities of Encinitas, Del Mar and Solana Beach have indicated that they will continue to pursue implementation of a bikeshare program in North County. The partnership is currently Public Works Branch Transportation Department 1635 Faraday Ave I Carlsbad, CA 92008 I 760-(;i02-273ot Council Memo -North Coastal Cities' Bikeshare Pilot Project Update Oct. 15, 2020 Page 2 worki,ng with SAN DAG to contact the other bikeshare vendors that had previously submitted responses to the program's original request for information (RFI) to determine if the order for 500 e-bikes can be fulfilled by a new vendor. Next steps City staff will continue discussions with the other north coastal cities to receive updates regarding the future of bikeshare in North County and will report to City Council as needed. Attachment: A. Council Memo ID# 2019091 dated Aug. 9, 2019 cc: Scott Chadwick, City Manager Celia Brewer, City Attorney Gary Barberio, Deputy City Manager, Community Services Laura Rocha, Deputy City Manager, Administrative Services David Graham, Chief Innovation Officer Neil Gallucci, Police Chief Robby Contreras, Assistant City Attorney Jeff Murphy, Community Development Director Tom Frank, Transportation Director Nathan Schmidt, Transportation Planning and Mobility Manager 2 To the members of the: P,t\l'f'. ~OUNCIL Date~,CA ✓ cc ✓ CM ...,/CQO v DCM (3)✓ --- August 9, 2019 ATTACHMENT A Coun cil Memorandum To: Honorable Mayor Hall and Members of the City Council From: Paz Gomez, Deputy City Manager, Public Works Via: Elaine Lu key, Chief Operations Officer Re: North Coastal Cities' Bikeshare Pilot Project Update {cityof Carlsbad Memo ID# 2019091 This memorandum provides an update on the efforts of the cities of Encinitas, Solana Beach and Del Mar to launch the vendor Gotcha's bikeshare·system as a pilot project. Background On May 7, 2019, staff presented to City Council an update on the efforts of the north coastal cities and other agencies, including San Diego Association of Governments (SAN DAG), to implement a multi-city bikeshare system. City Council decided not to participate in the bikeshare pilot project at that time, but requested that staff monitor the three other cities' activities during the pilot year and report back with data periodically. Discussion The vendor selected for the bikeshare system pilot project, Gotcha, has temporarily suspended the project's launch. Newly.imposed tariffs have resulted in a breakdown in communications between Gotcha and its suppliers in China. SAN DAG and City of Encinitas staff informed city staff that the tariff issue has increased costs at several levels for parts destined for the United States. These changes have impacted the supply chain, the original schedule of equipment deliveries and system cost estimates. The City of Encinitas' Mayor Blakespear issued the following statement in her weekly newsletter: "China trade war hits Encinitas If you thought the t_rade war with China hadn't hit home yet, think again. This week I received some unsettling news -the exciting new bike share program that was supposed to be up and running this summer is suspended indefinitely because of tariffs on bicycle parts made in China. The City of Encinitas had chosen Gotcha, a "micro-mobility'' company that was going to provide 300-400 bikes for the cities of Encinitas, Del Mar and Solana Beach, along with virtual and actual hubs and the technology to provide rentals and keep track of every bike. We chose this company in part because of their successful focus on customer Public Works Branch Faraday Center i635 Faraday Ave I Carlsbad, CA 92008 I _760-602-2730 Honorable ~ayor Hall and Members of the City Council Aug.9,2019 Page 2 service, high quality equipment and a clutter-free-approach to managing public streets in other cities. Now because of the newly imposed tariffs and a resultant breakdown in communications between Gotcha and their suppliers in China, we're not sure when our bike share will roll out. It certainly won't be this summer. This is a major disappointment that is directly linked to the U.S. President's trade war. I'll keep you in the loop about further developments. An article about the trade war and its effects is here at CNN." Here is the link to the newsletter: http://catherineblakespear.com/8-4-19-tragedy-as-leucadia-bluff-collapses-and-china-trade- war-affects-encinitas/ Gotcha's leadership will be meeting with leadership of each of the three affected citi_es on Sept. 7, 2019, to provide more details. City of Encinitas staff indicated that they are continuing to work with Gotcha on necessary elements of the system roll-out, with the assumption that the launch will eventually occur. Next steps City staff will continue to monitor the progress of the Gotcha bikeshare system launch and report to City Council as needed. cc: Scott Chadwick, City Manager Celia Brewer, City Attorney Gary Barberio, Deputy City Manager, Community Services Debbie Fountain, Community & Economic Development Director Sean Haeri, Transportation Director Amanda Guy, Deputy City Attorney Christie Marcella, Economic Development Manager John l<im, Acting City Traffic Engineer 2 ATTACHMENT B NORTH COUNTY COASTAL BIKE SHARE MEETING INTRODUCING BCYCLE November 24 th, 2020 WHO WE ARE BONTRAGER @:ycle BETTER THAN ANYONE WE KNOW THIS BUSINESS @:ycle ~ycle TREK TMVEL dreambikes BCYCLE EXPERIENCE • Established 2008 Launched 50+ systems 2010 • JS' U.S. large-scale bike share syst~r:'1 In JS' in U.S. to fully integrate w/trans1t in LA JS' full-scale e-bike conversion • own & operate: • Madison, WI • Broward County, FL • Greenville, SC • Santa Barbara, CA • Operate Aventura, FL a II m a @=:ycle Find add ress or place l_lllhd I 'Jt\, .. ti r, rrt• R,Jfh,111 ! r ,i t llt1.J f I ~r,, '. _;;"J.t · ~J \ • l• ,1,,11. L THE BESTE-BIKE SYSTEM ON THE MARKET @ BOSCH @:ycle Copyright BCycle 2019 I\H Rights Reserved E-BIKES HAVE CHANGED THE GAME Average Trips/Bike/Day: E-Bike vs. Classic ---------------mil◄ tii • 1111-----------------@:ycle ■ Ebikes ■ Classic Bikes 4.2x Higher ridership on E-bikes across BCycle systems E-BIKES HAVE CHANGED THE GAME MADISON BCYCLE CASE STUDY TOTAL TRIPS UP 2.7X: @=ycle TRIPS/BIKE/DAY: Copyright BCyc!e 2019 All Rights Reserved THE 3.0 CONNECTED DOCK @:ycle EXAMPLE STATIONS @=:ycle • Provide Order, Predictability & Reliability for the user • Compact footprint • Flexible installation • Multiple means of access • Increase Ridership through densification and expansion • Comparatively Low-Cost Solution f 1~ . ,j EXAMPLE STATIONS @=:ycle 3.0 DOCK CHECKOUT ..... RFID CARD/FOB IN-APP @:ycle @:ycle Downtown: Local businesses and dining -Entertainment Bike infrastructure: -Bike lanes and bike paths -Key points of origin and destination · -Expand access to programs: -Bike share for all -Become a transportation alternative @:ycle Copyright BCydP. 2018 AH Rights Re-se1ved WE HAVE THE EXPERIENCE IN DEVELOPING AFFORDABLE SYSTEMS -Fare structure goals: -More people on bikes, more often -Provide affordable transportation for residents -Create program sustainability through tourism revenue MEMBERS WALK-UP ' ANNUAL $150 MONTHLY $30 SINGLE USE EXTENDED Unlimited 3G-Unlimited 3G-$5/30 minutes 11 $40/5 hours minutes trips minutes trips $3/30 minutes $3/30 minutes Daily max $75 11 Daily max$75 after pt 30 after pt 30 @::ycle WE UNDERSTAND RIDER/USER EXPECTATIONS Identify the usage patterns of residents -Walk-up usage driven by visitors, tourists and fun seekers -More efficient way to navigate the communities Madison BCycle: @::ycle Bike Trips by User Type Casual User 23% Monthly Pass 21% Cor,yright BCycle 2018 Al! Rights Res~rved Copyrighl BCyc!e 2018 /\I! Rights Rest!rveti WE KNOW HOW TO DEVELOP LOCAL PARTNERSHIPS Local business: -Retail & Dining: 60% of our users in Madison said they are more likely to visit a business that is close to a BCycle station -Bike shops: E-bike share drives e-bike sales -Co-marketing & sponsorship: -Bike & station branding -Festivals Guest amenities -Local organizations: -Cycling advocacy support -Best in class industry support -Trek's global supply chain -Bosch USA -Electra Bicycles in Encinitas @:ycle Co1;yright BCyde 2018 A!! Right:, Reserved WE HAVE THE KNOWLEDGE AND EXPERIENCE TO LAUNCH BIKE SHARE SUCCESSFULLY AND ON TIME -BCycle leadership directly involved to launch & hire locally for key program staff roles -5 month from decision to launch -Requires an expedited site approval process with City @:ycle Month Milestone 2 Site selection & permitting Conduct interviews for General Manager & Ops Manager Secure office/workshop/warehouse Hire General Manager & Ops Manager Finalize system branding Finalize site permits Submit final station configurations 3 Office & vehicle buildout Hire & train service technicians Begin bike build Admin system set-up: payment gateway, website, mobile opp 4 Launch website & customer service support Station installation & technician training Pre-launch membership drive 5 System launch Copydghi BCyde 2013 Al! Rights Reserved WE TAKE CARE OF OUR CUSTOMERS WE BUILD ONtY PRODUCTS WE LOVE, ' . · PROVID ~NCREDIBLE HOSPITApTY TO OUR CUSTOME;RS, AND CHANGE ._THE WORLD BY \ \ GETTING 'M~RE _PEOPLE ON BIKES. TiHE BIKE IS JUST THE BEGINNING Thank you! Lee P. Jones Director of Business Development BCycle LLC M: 920.650.4035 E: leeJones@trekbikes.com