HomeMy WebLinkAbout2021-03-16; City Council; ; Mayoral Appointments of Two Members to the Arts Commission Meeting Date: March 16, 2021
To: Mayor and City Council
From: Scott Chadwick, City Manager
Staff Contact: Tammy McMinn, Senior Deputy City Clerk
Tammy.McMinn@carlsbadca.gov or 760-434-2953
Subject: Mayoral Appointments of Two Members to the Arts Commission
District: All
Recommended Action
Adopt resolutions appointing two members to the Arts Commission.
Executive Summary
Commissioner Scott White was initially appointed in December 2013 to fill the unexpired term
of Commissioner Aquallo for a term ending in March 2017. Commissioner White was
reappointed in February 2017 and is not eligible for reappointment. This term will expire in
March 2025.
Commissioner Tina Schmidt was initially appointed in April 2010 to fill the unexpired term of
Commissioner Millsap for a term ending in March 2013. Commissioner Schmidt was
reappointed in February 2013 and February 2017, and is not eligible for reappointment. This
term will also expire in March 2025.
The City Clerk’s office received 13 applications from residents wishing to serve on the Arts
Commission. In accordance with City Council Policy No. 88, Mayor Hall has recommended the
following four residents to advance in the process and interview with the full City Council:
Mayoral recommendation
• Barbara Chung – District 4
• Joan Cumming – District 2
• Joni Miringoff – District 4
• Tracy Mullen – District 4
Exhibit 3 contains applications for all four residents.
Carlsbad Municipal Code Chapter 2.18 states that the Arts Commission shall consist of seven
members, appointed by the Mayor with the approval of the City Council.
March 16, 2021 Item #11 Page 1 of 19
Other members of the Arts Commission are:
Commission member District
Bryan Snyder 1
Emma Jadhav 1
Gita Nassiri 3
Laurenn Barker 3
Michaela Chamberlain 3
Discussion
Members of the Arts Commission are subject to the provisions of the California Political Reform
Act and must file statements of economic interest each year, and complete two hours of ethics
training every two years.
The Maddy Act, California Government Code Sections 54970-54974, requires that on or before
December 31 of each year the legislative body shall prepare a local appointments list that
contains the appointive terms of board and commission members that will expire in the next
calendar year. The name of the incumbent appointee, the date of appointment and the term’s
expiration date is also included on the list. Based on the prepared list, the City Clerk’s Office
accepts applications for any upcoming vacancies. These applications are available on the city’s
website and in the City Clerk’s Office.
Options
None.
Fiscal Analysis
This action has no financial impact.
Next Steps
Following the appointment of two members to the Arts Commission, the City Clerk’s Office will
update the commission roster and coordinate the oaths of office, the filing of the appointees’
statement of economic interest, and ethics training certificate.
Environmental Evaluation (CEQA)
This action does not constitute a “project” within the meaning of the California Environmental
Quality Act under California Public Resources Code Section 21065 in that it has no potential to
cause either a direct physical change in the environment or a reasonably foreseeable indirect
physical change in the environment. Therefore, it does not require environmental review.
Public Notification and Outreach
Public notice of this item was posted in keeping with the Ralph M. Brown Act and it was
available for public viewing and review at least 72 hours before the scheduled meeting date.
March 16, 2021 Item #11 Page 2 of 19
Exhibits
1. City Council resolution appointing one member to the Arts Commission
2. City Council resolution appointing one member to the Arts Commission
3. Applications received from residents advancing to the interview process
March 16, 2021 Item #11 Page 3 of 19
RESOLUTION NO, 2021-062
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD,
CALIFORNIA, APPOINTING ONE MEMBER TO THE ARTS COMMISSION
WHEREAS, Commissioner Scott White was appointed to the Arts Commission in December 2013
to fill the unexpired term of Commissioner Aquallo, for a term ending in March 2017; and
WHEREAS, Commissioner White was reappointed in February 2017; and
WHEREAS, Commissioner White is not eligible for reappointment; and
WHEREAS, a scheduled vacancy on the Arts Commission exists.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad, California, as
follows:
1.The above recitations are true and correct.
2.The following Carlsbad resident is appointed to serve on the Arts Commission, for a term
ending in March 2025, or until a replacement is appointed,
Barbara Chung
PASSED, APPROVED AND ADOPTED at a Regular Meeting of the City Council of the City of
Carlsbad on the 16th day of March, 2021, by the following vote, to wit:
AYES: Hall, Blackburn, Acosta, Bhat-Patel, Schumacher.
NAYS: None.
ABSENT: None.
MATT HALL, Mayor
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BARBARA ENGLESON, City Clerk
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March 16, 2021 Item #11 Page 4 of 19
NAYS: None.
ABSENT: None.
MATT HALL, Mayor
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BARBARA ENGLESON, City Clerk
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RESOLUTION NO, 2021-063
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD,
CALIFORNIA, APPOINTING ONE MEMBER TO THE ARTS COMMISSION
WHEREAS, Commissioner Tina Schmidt was appointed to the Arts Commission in April 2010 to
fill the unexpired term of Commissioner Millsap, for a term ending in March 2013; and
WHEREAS, Commissioner Schmidt was reappointed in February 2013 and February 2017; and
WHEREAS, Commissioner Schmidt is not eligible for reappointment; and
WHEREAS, a scheduled vacancy on the Arts Commission exists.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad, California, as
follows:
1.The above recitations are true and correct.
2.The following Carlsbad resident is appointed to serve on the Arts Commission, for a term
ending in March 2025, or until a replacement is appointed.
Joni Miringoff
PASSED, APPROVED AND ADOPTED at a Regular Meeting of the City Council of the City of
Carlsbad on the 16th day of March, 2021, by the following vote, to wit:
AYES: Hall, Blackburn, Acosta, Bhat-Patel, Schumacher.
March 16, 2021 Item #11 Page 5 of 19
Exhibit 3
March 16, 2021 Item #11 Page 6 of 19
RECE IVED
JAN 2 5 202'1 Boards, Commissions and Committees
Application for Appointment CITY OF CARLSBAD
CITY CLERK'S OFFICE
Arts Commission ✓ Housing Commission Planning Commission
Beach Preservation Committee Library Board of Trustees Senior Commission
Historic Preservation Commission Parks and Recreation Traffic & Mobility
Commission Commission
Tourism Business Improvement Golf Lodging Business Agricultural Mitigation Fee
District Improvement District Committee
Housing Element Advisory
Committee
If applymg for more than one, please md1cate order of preference.
Personal Information
Name Date of Birth: ~
Barbara Chung Required for Voter Registration Verification
Home Address J District Number 4 \/
City Carlsbad ZIP 92009
Home Phone I no longer have a land line Mobile
E-mail
Occupation retired librarian (as of 02/02/2021)
Employer
Employer Address
City ZIP
Work Phone Mobile
Acknowledgements
Yes No
I am a resident of the City of Carlsbad. ✓
I am a registered voter in Carlsbad. ✓
Are you currently or have you ever been an officer of or employed by the City of Carlsbad? If yes, ✓ please explain below.
Are you currently or have you ever been under contract with the City of Carlsbad? If yes, please ✓ explain below.
I am a Citizens Academy graduate. ✓
I am familiar with the responsibilities of the board/commission/committee(s) on which I wish to ✓ serve.
I am willing to be interviewed regarding my qualifications for appointment by the City Council or at ✓ the request of an individual Council member.
I am willing to file financial disclosure statements, if required. ✓
I am willing to complete two hours of state mandated ethics training every two years, if required. ✓
~
March 16, 2021 Item #11 Page 7 of 19
Explanations
As of this date (01/24/2021), I am still employed by the City of Carlsbad as a Senior
Librarian for Children's Services at the Carlsbad City Library on Dove Lane, but my
last day in this position is 02/01/2021.
Please describe your educational background
I have a BA in English and a Master's in Library Science.
Please describe relevant experience
While working as Senior Librarian, I conducted storytimes at 2011's "Experience the World in the Village" event and 2014's pop-up
plaza next to the Carlsbad Village train station. I was instrumental in starting the Local Children's Author Festival which was held
at the Carlsbad City Library on Dove Lane. I also spearheaded several partnerships with the Cultural Arts Department:
participating in the 2018 Carlsbad Art Walk, providing a library presence at TGIF Concerts in the Parks in 2019 and collaborating
on Club Pelican kits last year.
Please describe your current or past community involvement
As an 18 year resident of Carlsbad, I have taken advantage of its many cultural opportunities over the
years: William D. Cannon Art Gallery exhibits, Carlsbad Music Festival performances, TGIF Concerts in
the Parks and New Village Arts productions. I am also a lifetime member of the Carlsbad Friends of the
Library. Now, in my retirement, I want to continue serving my community in support of the Arts.
Please list all service on boards, commissions or committees, private or public agencies,
(including non-profit organizations) ·
I served on the vestry of Saint Andrew's Episcopal Church in Encinitas and am active
in the Episcopal Diocese of San Diego, having been trained to lead Parish
Discernment Committees.
Additional information or comments
Although I have not gone through Citizen's Academy, I learned a lot about city government by teaching the CityStuff curriculum to
students at La Costa Heights Elementary School the past two years. I participated in the Arts & Culture Plan online survey and am
familiar with the comprehensive Master Plan that came out of this important work. The City of Carlsbad's vision for the Arts is
exciting and achievable when we are able to leverage local partnerships and build collaborations within the community. It would
be an honor and privilege to "Support Art as an Essential Component of Daily Life" by serving on the Arts Commission.
Submittal Information
Please select the submit button below to electronically submit application. If you prefer to print, please select "print
form" button, sign and mail to:
City of Carlsbad
City Clerk's Office
1200 Carlsbad Village Drive
Carlsbad, CA 92008.
January 24, 2021 Signature _____________________ Date ________ _
* Only required to sign if submitting paper form; if submitting electronically your submittal via e-mail is considered
acknowledgement.
Clear form Print form Submit form
March 16, 2021 Item #11 Page 8 of 19
-RECEIVED ·-~
I Boards, Commissions and Committees FEB 1 6 2021 Application for Appointment ,-~
e1":s~ CITY OF CARLSBAD -CITY CLERK'S OFFICE
Arts Commission t/ Housing Commission Planning Commission
Beach Preservation Committee Library Board of Trustees Senior Commission
Historic Preservation Commission Parks and Recreation Traffic & Mobility
Commission Commission
Tourism Business Improvement Golf Lodging Business Agricultural Mitigation Fee
District Improvement District Committee
Housing Element Advisory
Committee
If applying for more than one, please indicate order of preference.
Personal Information
Name Date of Birth: ~) Joan Cumming
Required for Voter Registration Verification
Home Address I District Number 2 v
City Carlsbad ZIP 92010
Home Phone Mobile
E-mail
Occupation Retired
Employer N/A
Employer Address NIA
City ZIP
Work Phone Mobile
Acknowledgements
Yes No
I am a resident of the City of Carlsbad. t/
I am a registered voter in Carlsbad. t/
Are you currently or have you ever been an officer of or employed by the City of Carlsbad? If yes, t/ please explain below.
Are you currently or have you ever been under contract with the City of Carlsbad? If yes, please t/ explain below.
I am a Citizens Academy graduate. t/
I am familiar with the responsibilities of the board/commission/committee(s) on which I wish to t/ serve.
I am willing to be interviewed regarding my qualifications for appointment by the City Council or at t/ the request of an individual Council member.
I am willing to file financial disclosure statements, if required. t/
I am willing to complete two hours of state mandated ethics training every two years, if required. t/
March 16, 2021 Item #11 Page 9 of 19
Explanations
I am not personally under contract with the City of Carlsbad, but I serve on the board
of New Village Arts and NVA is working closely with the City on a renovation plan for
the building we currently lease from the City.
Please describe your educational background
I attended Skidmore College in upstate New York and am a graduate of the University
of New Hampshire with a degree in Communications.
Please describe relevant experience
My 40 year career in the arts includes the position of Vice President of Marketing and
Communications for the Los Angeles Opera, Los Angeles Philharmonic, the Music
Center of Los Angeles County, the Autry Museum, the San Diego Symphony and as
Please describe your current or past community involvement
I am currently the President of the Board for New Village Arts in Carlsbad.
Please list all service on boards, commissions or committees, private or public agencies,
(including non-profit organizations) ·
In the past I have served on the boards of the Eagle Rock Community Center in Los
Angeles and the Association of California Symphony Orchestras.
Additional information or comments
When my husband and I moved to Carlsbad in 2015 we not only thought of this
extraordinary city as our retirement home, but also began to investigate ways to
become more involved in the civic life of our new community. I joined the board of
Submittal Information
Please select the submit button below to electronically submit application. If you prefer to print, please select "print
form" button, sign and mail to:
City of Carlsbad
City Clerk's Office
1200 Carlsbad Village Drive
Carlsbad, CA 92008.
* Only requi g paper form; if submitting electronically your submittal via e-mail is considered
acknowledg .
Clear form Print form Submit form
March 16, 2021 Item #11 Page 10 of 19
City of Carlsbad
City Clerk's Office
1200 Carlsbad Village Drive
Carlsbad, CA 92008
To Whom It May Concern:
Joan G. Cumming
Please accept this letter and enclosed form as my application to serve on the City of Carlsbad
Arts Commission.
I have had a home in Carlsbad since 2005 and since 2015 have lived here as a permanent
resident. My 40 year career in the arts has included working for the Los Angeles Opera, the Los
Angeles Philharmonic, The Music Center of Los Angeles County, the Autry Museum, La Jolla
Playhouse and the San Diego Symphony, among others. Now that I am retired, I have turned
my attention and energies to finding ways to volunteer in our community and I currently serve
as the president of the board for New Village Arts.
Clearly the arts have a very important role in our communities as a way to bring people
together; to explore new experiences; to find commonalities; and to share in the joy of
discovery that the arts and artists make possible. I have been very impressed with the wide
range of artistic presentations that the City has provided, and the civic support that all of these
programs enjoy.
It would be my honor and pleasure to serve on the Arts Commission not only to learn more
about the planning for and future of the arts in Carlsbad, but also to offer any help or insights
that my experience may provide.
Enclosed is my CV as the printed application did not include all of the responses I wrote out
online.
Thank you for your consideration, and I look forward to hearing from you.
Sincerely,
March 16, 2021 Item #11 Page 11 of 19
JOAN CUMMING
PROFESSIONAL ACCOMPLISHMENTS
New Media
• Oversaw 61% increase in one year of Face Book followers for The Music Center, and a 12% increase in
engagement on lnstagram
• Was the first performing arts representative to meet directly with iTunes to discuss the LA Philharmonic
providing content to iTunes within 24 hours of a live performance. Was part of the team that negotiated the
contract with Deutsche Grammophon and the musicians and iTunes.
• Created the first RSS feed directly from the LA Phil to subscribers in the form of "Fastnotes." Had 5,000
subscribers the first month.
• Introduced the concept of "interactive" web experience to the LA Philharmonic for the first interactive
exploration of Walt Disney Concert Hall with Frank Gehry as the "host."
• Oversaw the RFP and final design concept and functionality for both the LA Philharmonic and the Hollywood
Bowl websites.
• Oversaw the development of e-marketing materials for the LA Philharmonic and the Hollywood Bowl which
included the LA Phil's first Face Book page, e-marketing plan, outreach to over 150 music websites on a continuing
basis with concert and artist information.
• Was hired by an interactive web agency from Irvine, CA to assist them in marketing their new seat locater
application to venues across the country.
Branding
• Was responsible for the successful communications, marketing, and public relations around the opening of Walt
Disney Concert Hall in Los Angeles. Ticket revenue for the LA Phil increased in one year from $9 million to $18
million.
• Created new brand identity for the LA Phil in anticipation of the opening of Walt Disney Concert Hall
• As independent consultant, delivered a complete brand discovery and application project to the Ordway C~nter
for the Performing Arts in Saint Paul, Minnesota which included core institutional programming recommendations,
key messaging, branding guidelines, and a creative brief for Fallon Worldwide advertising agency in order to
develop a completely new graphic identity.
• Worked with Rogers and Cowen to develop brand recommendations for St. Joseph Ballet, an after school
program for underserved Latino families. Project included brand discovery, advertising, public relations, and
marketing recommendations and planning.
• Developed new brand identity and marketing plan for the Los Angeles Chamber Orchestra which resulted in a
20% increase in ticket sales in the first year.
• In 1995 re-branded the LA Opera to be considered one of the "hip" cool things to do in LA. Was the first arts
organization in California to work with KCRW on-air.
March 16, 2021 Item #11 Page 12 of 19
PROFESSIONAL EXPERIENCE
2015-2019 SAN DIEGO SYMPHONY, San Diego, CA
VICE PRESIDENT OF MARKETING AND COMMUNICATIONS
• Responsible for a staff of 11 people and additional outside consultants that included marketing, public
relations, web development, publications, promotions, customer service, graphic design, box office and
telemarketing campaign.
• Created concepts for direct mail subscription materials including copywriting, design coordination, budget
and placement strategy. Worked with advertising agency in production of digital, online and radio ads and media
placement
• Increased ticket sales revenue by $4 million and paid attendance by 20 %
• Responsible for determining ticket prices, projecting ticket revenue goals, and managing budget of over $1
million.
• Developed enhanced brand identities and implemented new logo across all platforms ..
• Instrumental in the development of public relations and communications plan for the building and fund raising
for the new summer site called "The Shell."
2012-2015 THE MUSIC CENTER OF LOS ANGELES COUNTY, Los Angeles, CA
VICE PRESIDENT, PUBLIC RELATIONS & COMMUNICATIONS
• Responsible for over $3.5 million in ticket sales for Glorya Kaufman Presents Dance at The Music Center as well
as all institutional public relations to support fund raising for the third largest performing arts center in the United
States.
• Developed 50th anniversary marketing campaign which included new logo, graphic identity and support materials
for gala anniversary performance and dinner which netted $5.3 million.
• Organized social media strategy that resulted in 61% increase in Face Book followers and created unique
personality and "voice" for The Music Center
• Oversee department of five which includes website development, marketing strategy, email blasts, database
management, advertising and promotions.
2009-2012 AUTRY NATIONAL CENTER, Los Angeles, CA
SENIOR DIRECTOR, MARKETING AND COMMUNICATIONS
• Responsible for all advertising, marketing, public relations, graphic identity, on-line and social media
communications and strategy for the Autry, a Western history art and cultural center with annual attendance of
over 160,000 visitors and extensive exhibition and programming dedicated to the historic and contemporary West.
• Created new brand identity reflecting the relevance of Western history to present day lives
• Helped to re-focus programming, membership, education and marketing into integrated effort to attract and
engage new visitors
• Developed Board approved brand platform and key programmatic channels as part of the Autry's Vision
Document
• Oversaw public relations plan to re-position the Autry as premier Western History museum on the West Coast
• Led efforts to create positive public relations program as the Autry integrates the Southwest Museum of the
American Indian Collection into the Western Heritage Museum in Griffith Park
• Oversaw development of major new programs such as a Day of the Dead festival, a contemporary concert
series, an Earth Day Festival, and partnership with the Sundance Institute for a Native American Film Festival
• Increased attendance at major American Indian Arts Marketplace by 30%
• Doubled attendance at annual Day of the Cowboy and Cowgirl
March 16, 2021 Item #11 Page 13 of 19
2007-2009 LA JOLLA PLAYHOUSE La Jolla, CA
INTERIM MANAGING DIRECTOR: DIRECTOR, MARKETING AND COMMUNICATIONS
• Responsible for managing LORT theatre, including working with the Board to balance the budget, negotiate
contracts, overseeing staff and creation of strategic plan while the institution conducted national search for
permanent replacement.
• Worked closely with Board to re-define budget priorities after 2008 economic downturn resulting in a budget
surplus at the end of the fiscal year.
• Worked closely with major donors and fund raising department to increase giving and deepen relationships
• Oversaw all aspects of marketing and communications including public relations, advertising, budget
projections, revenue analysis, brand management, web development, publications, retail operations, customer
relationship management, and direct response marketing for a 13M LORT Theatre. Supervise public relations and
marketing staff of five, Box Office staff of eight and a full-time in-house telemarketing
2004 -2005 LA PLACA COHEN New York, NY and Los Angeles, CA
MANAGING DIRECTOR ( worked here between two positions at LA Phil)
• Responsible for opening the Los Angeles office of this 10 year old branding, marketing and advertising company
with an expertise in working with museums throughout the United States, specifically in re-branding and
repositioning.
• Worked with clients such as The Philadelphia Museum of Art, The Art Institute of Chicago, New York Botanical
Garden, Jewish Museum of New York, and the Shakespeare Theatre in Washington, D.C. in developing brand
identity, marketing strategy and audience development.
• Created new areas of expertise for the company including marketing planning and delivering marketing plans to
clients as well as working hands-on with arts organizations on the West Coast such as Center Theatre Group, Dance
at the Music Center, and the Philharmonia Baroque Orchestra.
2000-2007 LOS ANGELES PHILHARMONIC ASSOCIATION Los Angeles, CA
VICE PRESIDENT, MARKETING AND COMMUNICATIONS (2005-2007)
• In addition to being responsible for $52 million in ticket sales for presentations at Walt Disney Concert Hall and
the Hollywood Bowl, this position was focused on creating a new identity for the LA Phil that embraced the use of
new technology and media to link classical music with contemporary life-styles. As Vice President, I worked with
members of the Board to examine variable pricing models, new CRM technology, providing content for iTunes, and
re-designing two websites as well as examining new research methodologies to identify audience characteristic for
future programming.
DIRECTOR OF MARKETING AND COMMUNICATIONS (2000 -2003)
• Responsible for $41 million in revenue, including all ticket sales for the Hollywood Bowl and the Los
Angeles Philharmonic concerts at the Dorothy Chandler Pavilion.
• In two years increased ticket revenue by $3.1 million and 8.2% increase in paid attendance at the
Hollywood Bowl. At the same time, increased revenue for winter Philharmonic concerts by $1.6
million and 6% increase in paid attendance.
• Responsible for a staff of 90 people including marketing, public relations, web development,
publications, promotions, customer service, graphic design, two box offices and two telemarketing
campaigns.
• Responsible for determining ticket prices, projecting ticket revenue goals, and managing budget of
$10 million.
• Developed enhanced brand identities for both the Los Angeles Philharmonic and Hollywood Bowl
based on research. Both campaigns include electronic and print media, direct response, Internet
sales, and extensive promotional campaigns.
• Instrumental in the development of public relations and communications plan for the opening of
Walt Disney Concert Hall in October 2003
March 16, 2021 Item #11 Page 14 of 19
1999-2000 LOS ANGELES MASTER CHORALE Los Angeles, CA
EXECUTIVE DIRECTOR
• Responsible for all aspects of a $2 million choral organization, the largest of its kind in the United States.
• Responsible for developing fund raising strategy and major giving
• Negotiated a four year contract with AGMA.
• Supervised staff of eight, including fundraising, education, production, and marketing managers.
• Worked with the Board of Directors to implement new auditing procedures, update pension plan, and revise
the marketing plan.
1994 -1998 LOS ANGELES OPERA Los Angeles, CA
DIRECTOR OF MARKETING & PUBLIC RELATIONS
• Responsible for all marketing and public relations activities for the L.A. Opera including all advertising, ticket
sales, audience development, subscriber acquisition, all company publications, and local, national, and
international publicity.
• Responsible for developing expense budgets for $2.9 million department; projecting ticket income four to five
years into the future; working with Marketing Committee of the Board; and coordinating with the Development
Department on corporate sponsorships.
• Increased ticket income from $8 million to $11 million in four years.
• Increased subscription base 15% in four years.
• Created concepts for direct mail subscription materials including copywriting, design coordination, budget
and placement strategy. Worked with advertising agency in production of radio ads and media placement.
• Served as liaison with volunteer organization, L.A. Opera League, to assist with fundraising projects and
outreach efforts.
• Supervised primary and external market research; analyzed results and prepared recommendations.
1989 -1994 BOSTON BALLET Boston, MA
ASSOCIATE DIRECTOR OF MARKETING
• Responsible for all marketing activities for Boston Ballet. At that time, Boston Ballet was the third largest ballet
company in the United States with a $15 million annual budget and an audience of 320,000.
• Created budget projections and tracked expenses for the Marketing Department. The department budget was
$2.3 million, including the salaries of 16 people.
• Increased subscription base from 9,000 to 15,000 subscribers.
• Supervised and coordinated activities in the ticket office, telemarketing, and group sales.
• Oversaw the implementation of new ticket selling/data base software, Artsoft.
• Created concepts for all advertising including copywriting, design coordination, budget and placement
strategies. Supervised production and print activities.
1987 -1989 UNH CELEBRITY SERIES University of NH, Durham, NH
DIRECTOR
• Managed all aspects of a professional performing arts series including program development, fundraising, grant
writing, and marketing. The UNH Celebrity Series was the only professional performing arts series in the seacoast
area at that time.
• Developed and managed the budget for booking and presenting such artists as The New York City Opera, the
Field Ballet, The Royal Shakespeare Touring Company, the Orpheus Chamber Ensemble, Richard Goode, Yo Yo Ma,
and others.
• Negotiated contracts with professional booking agents and unions.
• Wrote and edited the Division of Student Affairs Handbook and a quarterly newsletter about the arts at
the university.
March 16, 2021 Item #11 Page 15 of 19
EDUCATION
Graduated magna cum laude from the University of New Hampshire wit h BA in Communications Studies
ADDITIONAL PROFESSIONAL ACTIVITIES
Member Board of Directors, Eagle Rock Arts Center, 2009 -2011
Presenter, National Arts Marketing Project Conference 2006 "Reaching New Audiences"
Presenter, American Symphony Orchestra League 2006 "iTunes and Your Orchestra"
Presenter, workshop on arts marketing, spring 2006, Association of California Symphony Orchestras
Member, Advisory Board, Los Angeles Convention & Visitors Bureau, LA Worldwide Advisory Board, 2002 Member,
Board of Directors, Association California Symphony Orchestras, 1999 -2002
Member, Executive Planning Committee, Symposium on Arts, Culture, Commerce and Media, Los Angeles, CA,
1998
Panelist, Arts Resources grant application process, NH State Council on the Arts, 1994
Member, Arts Marketing Alliance, Boston, MA, 1990 -1994
Certified "Direct Marketer'' from the New England Direct Marketing Association, 1992
March 16, 2021 Item #11 Page 16 of 19
-RECEIVED ......... j Boar_ds, _Commissions and Committees FEB 2 3 2021 1~ Application for Appointment
CITY OF CARLSBAD 11~ -CITY CLERK'S OFFICE
Arts Commission Housing Commission Planning Commission
Beach Preservation Committee Library Board of Trustees Senior Commission
Historic Preservation Commission Parks and Recreation Traffic & Mobility
Commission Commission
Tourism Business Improvement Golf Lodging Business Agricultural Mitigation Fee
District Improvement District Committee
Housing Element Advisory
Committee
If applying for more than one, please indicate order of preference.
Personal Information
Name Da.te of Birth:
0
~r
jC.1...:,,: ffi1.Q\.....,,. <::,~e=-f" Reauired for Voter Reaistration Verification
Home Address I District Number 'i v
City c~ \s.\:> .... ,\ ZIP q~ac,
Home Phone Mobile .
E-mail
Occupation O"\ ~ \~'€_.Tl,-..:) f"-
Employer 11.---e-~lcu.::>•e.,,..,__ ~~~\A,-.
Employer Address 7 ::l;}.O A'-'.)~~ c-. t.rr--L.\..-~ r-, ~;;LO'.:/
City c ... ~\c..\....-. ~ ZIP q :::1.(:) l \
Work Phone Mobile
Acknowledgements
Yes No
I am a resident of the City of Carlsbad. i_/
I am a registered voter in Carlsbad. ._.,/'
Are you currently or have you ever been an officer of or employed by the City of Carlsbad? If yes,
please explain below. ✓
Are you currently or have you ever been under contract with the City of Carlsbad? If yes, please
. .-------explain below.
I am a Citizens Academy graduate. L/"
I am familiar with the responsibilities of the board/commission/committee(s) on which I wish to
serve. ~
I am willing to be interviewed regarding my qualifications for appointment by the City Council or at
the request of an individual Council member. v
I am willing to file financial disclosure statements, if required. .,/
I am willing to complete two hours of state mandated ethics training every two years, if required. i.-/
March 16, 2021 Item #11 Page 17 of 19
!Explanations
Please describe your educational background
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J_. &..._., '.::> ~ <'....,c\\~e._,
Please describe relevant experience
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Please describe your current or past community involvement
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Please list all service on boards, commissions or committees, private or public agencies,
(including non-profit organizations)
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Additional information or comments
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Submittal Information
Please select the submit button below to electronically submit application. If you prefer to print, please select "print
form" button, sign and mail to:
City of Carlsbad
City Clerk's Office
1200 Carlsbad Village Drive
Carlsbad, CA 92008.
* Only required to sign if submitting paper form; if submitting electronically your submittal via e-mail is considered
acknowledgement.
Clear form Print form Submit form
March 16, 2021 Item #11 Page 18 of 19
Boards , Commissions and Committees
Application for Appointment
Arts Commission ✓ Housing Commission
Beach Preservation Committee Library Board of Trustees .
Historic Preservation Commission Parks and Recreation
Commission
Tourism Business Improvement Golf Lodging Business
District Improvement District
Housing Element Advisory
Committee
RECEIVED
FEB -I 2021
CITY OF CARLSBAD
CITY CLERK'S OFFICE
Planning Commission
Senior Commission
Traffic & Mobility
Commission
Agricultural Mitigation Fee
Committee
If app/ymg for more than one, please md1cate order of preference.
Personal Information
Name Date of Birth: ~D Tracy Mullen Reauired for Voter Reaistration Verification
Home Address I District Number 4 v
City Carlsbad ZIP 92009
Home Phone Mobile
E-mail
Occupation Product Manager " ..
Employer Return to Work Partners
Employer Address 2201 E. Willow St, Ste 0189
City Signal Hill ZIP 90755
Work Phone 877-984-7969 (main office) Mobile
Acknowledgements
Yes No
I am a resident of the City of Carlsbad. ✓
I am a registered voter in Carlsbad. ✓
Are you currently or have you ever been an officer of or employed by the City of Carlsbad? If yes, ✓ please explain below.
Are you currently or have you ever been under contract with the City of Carlsbad? If yes, please ✓ explain below.
I am a Citizens Academy graduate. ✓
I am familiar with the responsibilities of the board/commission/committee(s) on which I wish to ✓ serve.
I am willing to be interviewed regarding my qualifications for appointment by the City Council or at ✓ the request of an individual Council member.
I am willing to file financial disclosure statements, if required. ✓
I am willing to complete two hours of state mandated ethics training every two years, if required. ✓
March 16, 2021 Item #11 Page 19 of 19
Explanations
To verify my employment, please call the main office telephone at Return to Work Partners and
ask for Steve Monjares, who is the owner. I am an independent contractor working on a remote
special project, and it is possible that the receptionist will not be familiar with my work.
Please describe your educational background
I have a Bachelor of Arts degree from Vanderbilt University in Nashville, TN.
Please describe relevant experience
I have always had a deep love and appreciation for arts programs and arts education. My children have taken community art classes throughout their lives and we have traveled
extensively, introducing them to a wide variety of performing and fine arts. Art is everywhere! I would like to be part of an organization that brings art to everyone in the community
while supporting the artists who create it.
In terms of my professional experience, I have been a successful Product Manager (for software programs) and Management Consultant, as well as a yoga instructor for over 20
years. I am skilled at multi-tasking, written and verbal communication, and collaborating with diverse stakeholders.
Please describe your current or past community involvement
I am a (recently retired!) military spouse. I have dedicated over 20 years of my life to serving my country. I was active in each community to which I've belonged. In all of
our duty stations throughout the world, I volunteered at my kids' schools, contributed to our squadron spouse organizations, and participated in community life.
My family settled in Carlsbad when my husband retired from the Navy. We have been drawn to this area since we first lived in San Diego from 2001-2002. We could have
settled virtually anywhere in the world, and we decided that Carlsbad would be our forever home. We are so happy to be here!
Please list all service on boards, commissions or committees, private or public agencies,
(including non-profit organizations)
la Costa Canyon High School, Chair, LCC Theatre Hospitality Committee
Meals on Wheels, driver
Cinnamon Trust (UK) -dog walker for Sen for CiUzen cllents
VFA-146 Family Readiness Group
VFA-94 Family Readiness Group
VFA-128 Family Readiness Group
CAG-14 Family Readiness Group
Additional information or comments
Volunteering and the arts are both great passions of mine! I would love to have the
opportunity to combine them both by being a part of the Arts Commission. Thank you for
your consideration.
Submittal Information
Please select the submit button below to electronically submit application. If you prefer to print, please select "print
form" button, sign and mail to:
City of Carlsbad
City Clerk's Office
1200 Carlsbad Village Drive
Carlsbad, CA 92008.
Tracy Mu 11 en Digit~lly signed by T~ac~ Mulle~ • 1 /31 /2 021 Signature Date. 2021.01.3112.10.2s-oaoo Date ________ _
* Only required to sign if submitting paper form; if submitting electronically your submittal via e-mail is considered
acknowledgement.
Clear form Print form Submit form