HomeMy WebLinkAbout2021-07-07; Carlsbad Tourism Business Improvement District; ; Visit Carlsbad Annual ReportCARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT
Staff Report
Meeting Date: July 7, 2021
Subject: Visit Carlsbad Annual Report
Recommended Action
Accept report from Visit Carlsbad for period ending June 30, 2021.
Item Explanation
The CTBID contracts with Visit Carlsbad to provide various tourism services. The contract requires Visit
Carlsbad "To provide periodic updates at the CTBID's request and a year-end report on the program of
work deliverables which shall include an accounting of funds spent by program in a format approved by
the CTBID Board. Allocation of the unspent funds shall be determined by the CTBID Board". Attached is
the year-end report for the fiscal year ending June 30, 2021. (Exhibit 1)
The FY 2020-21 Profit and Loss for Visit Carlsbad submitted with the year-end report shows that Visit
Carlsbad's spent a total of $564,425 of the total $800,000 budgeted. This decrease in spending was
due to the decision by the Visit Carlsbad board to decrease spending and hold off on hiring staff for due
to COVID-19. The contract states that "installments will be adjusted based on the approved actual
expenses from the prior month". The disbursements to Visit Carlsbad from the CTBID for FY 2020-21
were $533,333. As shown in the attached report. there was $31,092 in unreimbursed funds at the end
of the year. These funds will be disbursed in FY 2021-22 to fully reimburse Visit Carlsbad for their FY
2020-21 expenses.
Fiscal Impact
None.
Environmental Impact
This action does not qualify as a project under the California Environment Quality Act ("CEQA") and will
not have a physical adverse effect on the environment. (CEQA Regulation 15378(b).
Exhibits
1. Report from Visit Carlsbad for period ending June 30, 2021
EXHIBIT 1
VISIT CARLSBAD //5-ti Budget vs. Actuals lbw carlsbad July 2020 - June 2021
n Ac-ru Budget Difference I
Income
701 CTBID Revenues 533,333.00 800,000.00 -266,667.00
Total 700 Public Sources $ 533,333.00 $ 800,000.00 -$ 266,667.00
Total Income $ 533,333.00 $ 300,000.00 -$ 266,667.00
Expenses
435 Workers Compensation 2,041.00 0.00 2,041.00
800 Labor Expenses
802 Salaries - Direct Labor
802.2 Visitor Services Manager 7,997.08 39,566.00 -31,568.92
802.3 Visitor Services Coordinator 1,799.91 11,459.00 -9,659.09
802.4 Volunteer - Paid 0.00 1,195.00 -1,195.00
802.5 Marketing Director 93,000.00 93,000.00 0.00
806.2 Salaries - Group 0.00 86,909.00 -86,909.00
Total 802 Salaries - Direct Labor $ 104,837.99 $ 232,129.00 -$ 127,291.01
803 Employee Benefits 13,259.00 0.00 13,259.00
803.1 Employee Paid Benefit 0.00 42,000.00 -42,000.00
Total 803 Employee Benefits $ 13,259.00 $ 42,000.00 -$ 28,741.00
806 Payroll Tax Expense 8,463.00 20,000.00 -11,537.00
Total 800 Labor Expenses $ 126,559.99 $ 294,129.00 -$ 167,569.01
804 Workmans Comp -1,602.00 4,000.00 -5,602.00
808 Group Sales Bonus 0.00 10,000.00 -10,000.00
900 Promotional Programs
902 Research 6,700.00 10,000.00 -3,300.00
903 OutsideServices 0.00 0.00 0.00
901.1 Spring Ad Campaign 20,527.00
903.1 Interactive Marketing 296,225.00 250,000.00 46,225.00
Total 903 OutsideServices $ 321,850.00 $ 250,000.00 $ 71,850.00
904 Travel & Entertainment 138.45 6,000.00 -5,861.55
905 Dues & Subscriptions 10,726.67 10,000.00 726.67
906 Collateral Prod. & Fulfillment 0.00 2,000.00 -2,000.00
907 Public Relations Events 0.00 10,000.00 -10,000.00
Total 900 Promotional Programs $ 332,715.12 $ 288,000.00 $ 44,715.12
908 Group Direct Services
908.1 Technology 0.00 9,000.00 -9,000.00
908.10 Coronavirus Recovery Marketing 0.00 40,000,00 -40,000.00
908.3 Memembership/Dues 0.00 2,621.00 -2,621.00
908.4 Group Incentive 9,000.00 50,000.00 -41,000.00
908.5 Sponsorship/Partnerships 15,141.48 20,000.00 -4,858.52
908.6 Marketing/Advertising 0.00 5,000.00 -5,000.00
908.7 FAMs 0.00 0.00 0.00
EXHIBIT 1
908.7.1 Site Inspections 0.00 5,000.00 -5,000.00
Total 908.7 FAMs $ 0.00 $ 5,000.00 -$ 5,000.00
908.8 Travel & Entertainment 0.00 9,500.00 -9,500.00
908.9 Tradeshows -8,500.00 35,000.00 -43,500.00
Total 908 Group Direct Services $ 15,641.48 $ 176,121.00 -$ 160,479.52
950 General Administration Expenses
951 Bank Service Charges 0.00 500.00 -500.00
952 Equipment Rental & Replacement 3,393.78 1,000.00 2,393.78
953 Facility Repairs & Maintenance 0.00 500.00 -500.00
954 General Liabilty Insurance 970.00 1,000.00 -30.00
956 Office Supplies 225.00 2,000.00 -1,775,00
957 Postage 7.20 100.00 -92.80
958 Taxes - General 120.64 150.00 -29.36
959 Telephone 4,907.74 10,000.00 -5,092.26
960 Professional Services 76,968.00 6,000.00 70,968.00
961 Volunteer Program 25.09 500.00 -474.91
962 Miscellaneous Expenses 1,436.83 1,000.00 436.83
963 Utilities 1,185.51 3,000.00 -1,814.49
964 Computer Expense 269.00 2,000.00 -1,731.00
Total 950 General Administration Expenses $ 89,508.79 $ 27,750.00 $ 61,758.79
Total Expenses $ 564,425.38 $ 800,000.00 -$ 235,574.62
Net Operating Income -$ 31,092.38 -$ 800,000.00 $ 768,907.62