The URL can be used to link to this page

Home My WebLink About2021-11-18; Independent Redistricting Commission; ; Update on outreach requested through water bill inserts and print adsCA Review CKM Meeting Date: Nov. 18, 2021 To: Independent Redistricting Commission Staff Contact: Kristina Ray, Communication & Engagement Director kristina.ray@carlsbadca.gov, 760-434-2957 Subject: Update on outreach requested through water bill inserts and print ads Recommended Action Receive a staff presentation regarding an update on raising awareness of the redistricting process through water bill inserts and print ads, as directed by the Independent Redistricting Commission. Discussion The Carlsbad City Council directed staff to go beyond state requirements for engaging the community in the redistricting process. Some of these enhanced outreach activities have included: •4 informational meetings •2 mapping workshops •Flyer distribution via local schools and community organizations •Print advertisement for public hearing #1 •Social media •Digital advertising •An informational video To better reach community members who may not utilize digital communication channels, the Independent Redistricting Commission directed staff at its Oct. 28, 2021, meeting to place informational inserts into water bills distributed in the City of Carlsbad and place two ads in the Coast News. City staff will also dedicate the City Matters column in the January/February issue of Carlsbad Magazine to the topic of redistricting. As a result, community members will have an opportunity to see multiple pieces of information about redistricting in a print format over a two-month period of time. Status Three water districts operate in the City of Carlsbad. The Carlsbad Municipal Water District serves approximately 85% of the city. The other two districts are separate government agencies, not controlled by the City of Carlsbad. Nov. 18, 2021 Item #3 Page 1 of 2 City staff has designed the water bill insert and presented it for approval to the Vallecitos and Olivenhain Municipal water districts. The Olivenhain Municipal Water District declined to include the insert in its bills due to concern about creating confusion among customers because the district is also undergoing a redistricting process. Vallecitos has not yet decided. The insert is anticipated to be delivered to Carlsbad Municipal Water District customers at various dates primarily in December and January. City staff has reserved ad space with the Coast News for the Dec. 31, 2021 and Jan. 7, 2022 issues. Budget To accomplish this direction, staff has reallocated approximately $3,700 in funding from the redistricting public outreach budget that had previously been directed toward online and social media advertising and printing flyers for distribution at city facilities. Because of the COVID-19 pandemic, foot traffic at city facilities has been lower than normal, so reducing the number of fliers available is not expected to have a material effect on the overall effectiveness of the public outreach efforts. Likewise, the city will be able to continue digital advertising, just at a lower level of frequency than previously planned. Fiscal Analysis This action has no fiscal impact. Environmental Evaluation In keeping with California Public Resources Code Section 21065, this action does not constitute a “project” within the meaning of the California Environmental Quality Act in that it has no potential to cause either a direct physical change in the environment or a reasonably foreseeable indirect physical change in the environment. Public Notification and Outreach This item was noticed in keeping with the Ralph M. Brown Act and it was available for public viewing and review at least 72 hours before the scheduled meeting date. Exhibits None. Nov. 18, 2021 Item #3 Page 2 of 2 Nov. 18, 2021 City of Carlsbad Redistricting Public Engagement ..,,...------...... ~ .,, _, "' (__ City of Carlsbad 2 Today’s presentation •Update on engagement directives given on 10/28 •Commission feedback on Coast News ad 3 Enhanced outreach activities •4 informational meetings •2 mapping workshops •Flier distribution via local schools and community organizations •Print advertisement for public hearing #1 •Social media •Digital advertising •An informational video 4 Direction from Oct. 28 meeting •Place informational inserts into printed water bills distributed in the City of Carlsbad •Place two ads in Coast News 5 Water bill inserts •Inserts will be distributed to Carlsbad Municipal Water District and Vallecitos Water District customers in December and January •Olivenhain Municipal Water District did not approve insert Customers to receive paper insert = Over 38,000 6 More information Find information and kits to draw a draft map at these locations: Carlisba d City Hall 1200 Carlsbad Village Drive Georgina Co le Library 1250 Carlsbad Village Drive Library Learning Cent er 3368 Eureka Place Carlsbad City Library 177 5 Dove Lane How shou lld these City Council district boundaries change? Get updates • Bytext Text "districts" to 760-302-5500 l'AI\. By email 'Iii' carlsbadca.gov/districts Legend Dbatct7 Dlcton2024 D1rtrlctl --21lll ■=:i,u., let's map CARLSBAD 'S .,---~ City of Carlsbad Redistricting future T<:GETHER / 1 Community input needed , ·-- Redistricting is the process of redrawing the boundaries of election districts based on federal census data to reflect changes in population and to ensure that all districts have about the same number of residents. Redistricting will determine which neighborhoods and communities are grouped together into a district for the purposes of electing a City Council member, starting with the November 2022 election. Tell us about your community and what you'd like to see in the new Carlsbad City Council districts. Send a comment Create or comment on draft district maps Come to a meeting www.carlsbadca.gov/districts I 760-434-2808 I redistriicting@carlsbadca.gov (Cityof Carlsbad 7 Carlsbad Magazine •Article about redistricting to run in January issue •Circulation: 30,000 8 Coast News Ads •Advertisement will run for two weeks leading up to third hearing •Circulation: 4,000 in Carlsbad 9 Coast News publication dates December 2021 / January 2022 SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY 26 I 21 28 129 30 31 1 •= I I =• 2 13 4 Is 6 7 ~ 8 9 10 11 12 13 ~ 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 I 30 31 I 10 City of Carlsbad Redistricting Pubic ea ing Ja in~ 3, 6 p.m. I [Location] e smap CARLS IBAD'S f ur T 1GETHER ; ,I .cars dca. v/d"s ricts An ~ndependent ,commission is choosing a new City Cound~ district map. Tel l us what you rd II i1ke ito see i ni tlhe new ma P~ !Review draft maps online at cad sbad ca.gov/ d ·s td cts L .... ~3 2808 r · stricti @Ca s adca. ov