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Feb 17
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Council Adopt~ Ordinance
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Final public meeting to review recomme_nded maps
Commission adopts final map
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City Council ad.opts ordin.ance amending the c)istrict map
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City Council Redistricting
Public Engagement Work Plan
May 2021
EXHIBIT 2
{city of
Carlsbad
The Carlsbad City Council voted in July 2017 to change the way City Council members are
elected, creating four districts that were to be phased in during the 2018 and 2020 elections.
The districts were drawn based on the 2010 census data. Now that the 2020 census has been
conducted and the data will soon be released, the City of Carlsbad must initiate the proceedings
to reevaluate and redraw its districts.
The state has established detailed requirements for public engagement to support redistricting,
and the City Council h-as indicated interest in going beyond required outreach to ensure the
broadest possible input. The City Council has also decided to form an independent commission
to oversee and make the final decision about district boundaries.
Communication goal
Provide the redistricting commission with input from a broad cross section of Carlsbad
residents for use in determining new City Council distri.ct boundaries.
Communication objectives
• Meet all public engagement and noticing requirements.
• Provide a variety of methods for the public to provide input, including in person {COVID-
19 health restrictions permitting), online, verbally and in writing.
• Create opportunities that will encourage traditionally underrepresented groups to
provide input.
• Show the public how their input influenced decisions about district boundaries.
Audiences
All residents in Carlsbad have an interest in and are affected by decisions about City Council
district boundaries. The following subgroups may have a particular interest, require tailored
engagement approaches or help the city engage others in the process.
• Residents who work during the week
• Residents with small children or other care giving commitments
• Residents with access and functional needs
• Older adult residents
• New and future voters
• Residents who prefer to communicate in a language other than English
• Civic and community groups
• Local media
• Other public agencies within city limits that are also redistricting
July 29, 2021 Item #4 Page 4 of 9
Communication activities
The city's public engagement efforts will include the following activities. Those marked with an
asterisk are required by the state. Timeframes are approximate and based on currently
available information about when census data would be available.
City Council Redistricting
Pi.iblic Engagement
fvlay
Public organizational.
meeting for independent
commission
~ Form
,.;;,.~ commission
Jun Ju l
frY91 2 mapping µJ..1,.1 workshops
4 virtual informational
meetings
Au9 Oct
,8 Communities of 0-e interest input
Website, informational
materials, awareness
building ,#
May -July 2021
Independent commission
Q Publichearing#l
... (pre-map)
4/), City Council
~, ordinance adoption -
Q Publichear[ng#2 ... 4> City Council
~, ordinance
Q Publichearing#.3 ...
Dec l Jan
-introduction
Fel I Mar
Q Publichearing#4 ....
Online map input
(if time allows) -~
Apr
• Promote awareness of the opportunity to be appointed to the independent commission
through all city communication channels, including paid advertising to reach those not
already engaged in city issues.
Website
• Create a webpage dedicated to local redistricting, which will be maintained for at least
10 years.*
• Post an explanation of the redistricting process and the process for giving public
comment.*
• Create links to view the website in the languages specified by the Secretary of State.
• Place links prominently on the city home page and other city website pages so the
redistricting page is easy to find.
City Council Redistricting 2
Public Engagement Plan--------------------------------
July 29, 2021 Item #4 Page 5 of 9
Informational materials
• Create a questions and answers fact sheet, background about redistricting and an
updated video.
Public engagement
• Create an interested persons email and text sign-up on the city's web page.*
• Identify a person for the public to contact for problems, questions or accommodation
requests.
August 2021
Community outreach
· • Promote and host a meeting at the Library Learning Center with Spanish speaking
residents to gather input and engage them in the process.
• Reach out to good government, civil rights, civic engagement and community groups for
assistance in reaching traditionally underrepresented individuals.
• Identify local organizations that may be interested in redistricting and reach out to them
with information and educational materials. Schedule presentations by city staff to take
place in September and October.
• Promote awareness of redistricting through city communication channels, including
citywide enews, social media, NextDoor and printed information available at city
facilities, including library and senior center.
• Create a process for receiving written public comment on redistricting, including a
dedicated webform or email address and a physical address.*
Virtual informational meeting
• Hold four on line public meetings to explain the restricting process and how to provide
input.
• Introduce public engagement site or tool (e.g., Social Pinpoint) to collect input about
communities of interest.
• Provide an opportunity for live questions and answers during the meeting.
• Provide an opportunity for members of the public to provide general input about the
approach to redistricting or any other topics they would like considered by the
independent commission.
Spanish speaking informational meeting
• Work with local groups and networks to encourage attendance at an informational
workshop at the Library Learning Center for those who prefer to speak Spanish.
• Review the importance of broad participation and go over the various ways to provide
input.
• Ask community leaders to share information about redistricting.
City Council Redistricting 3
Public Engagement Plan ___________________________ _
July 29, 2021 Item #4 Page 6 of 9
Communities of interest input
• Gather input from the public about communities of interest, including neighborhood
boundaries. This could include an on line survey with a mapping tool to draw the
boundaries of communities they think should be in the same district and explain why.
• A paper map option will also be available.
• This input will focus only on the geographic boundaries of perceived communities of
interest. The demographer provided mapping tool that includes census data will be
available at a later stage of the process.
Initial census data available (subject to change)
• Promote awareness of data availability.
September 2021
Public hearing #1 *
• Hold a public hearing to gather general input prior to proposed maps being developed.*
• Livestream the meeting.
Adjusted census data available (estimate is late September/early October)
• Promote awareness of data availability.
October 2021
Two in-person mapping workshops
• Hold two in-person mapping workshops (if allowed by COVID-19 health restrictions).
• One meeting will be at the senior center in northern Carlsbad, and one will be at Dove
Library in the south.
• Include an overview of on line mapping tool and other ways to submit proposed maps.
• Provide an opportunity for questions and answers during the meeting.
• Provide an opportunity for members of the public to provide general input about the
approach to redistricting or any other topics they would like considered by the
independent commission.
• Livestream meetings for those who cannot attend in person.
• Record tutorial and share for those unable to attend.
Mapping tool promotion
• Put instructions for mapping too and paper option on city website.
• Raise awareness of mapping tool through city communication channels.
November -December 2021
Release proposed maps (21 days or more after release of census data)*
City Council Redistricting 4
Public Engagement Plan ___________________________ _
July 29, 2021 Item #4 Page 7 of 9
• Post maps created by the city's demographer consultant and share through the city's
communication channels.
• Post maps proposed by the public.
Public hearing #2*
• Hold a public hearing to gather input on maps.
• Livestream the meeting.
January -February 2022
Website*
• Add new maps as they are submitted.
Online map input (if time allows)
• Seek input on final maps under consideration via an online survey.
Public hearing #3*
• Hold a public hearing to gather input on maps.*
• Livestream the meeting and allow public comment in person and via phone.
Public hearing #4*
• Hold a public hearing to gather input on final map.
• Livestream the meeting and allow public comment in person and via phone.
April 2022
Publish map(s)*
• Post final map and raise awareness of its availability for review.
Ordinance updating
Seven days or more after the final map is published, City Council holds a meeting to introduce
an ordinance amending the Carlsbad Municipal Code to reflect the final map selected by the
commission. At the next meeting, City Council adopts the ordinance. Ordinance goes into effect
30 days after adoption.
General activities
To ensure compliance with public engagement requirements and to help ensure a broad cross
section of residents participate in the process, the city will do the following throughout the
redistricting process:
• Hold at least one public hearing on a weekend or after 6 p.m. on a weekday.*
• Hold an informational meeting tailored to each City Council district.
• Maintain and update a calendar of hearing dates on the redistricting web page.*
City Council Redistricting 5
Public Engagement Plan ___________________________ _
July 29, 2021 Item #4 Page 8 of 9
• Post hearing materials online, including notices, agendas, calendars,
recordings/summaries, draft maps considered and final map. Maintain and update a
calendar of hearing dates on the redistricting web page.*
• Ensure all hearing locations are accessible to persons with disabilities.*
• Provide at least five-day on line notice of hearings.*
• Provide live translation at hearings upon request by a member of the public.*
• Record hearings, or prepare a written summary of each public comment and
deliberations of the independent commission.*
• Enable the public to submit written testimony and maps.*
• Add demographic information to local government draft maps.*
• Redistrict based on total population data provided by the California Statewide
Database*
• Maintain a detailed log of all outreach and engagement _activities.
• Gather all input provided and submit to the redistricting commission prior to each
commission meeting.
City Council Redistricting 6
Public Engagement Plan------------------~---------
July 29, 2021 Item #4 Page 9 of 9
NDC Key Guidelines for the Process
□ Clear Mapping Criteria:
□ New emphasis on neighborhoods and communities of . interests
□ Prohibits partisan gerrymandering
□ Important State Requirements
D Must hold a minimum of 4 Public Hearings
Notice Requirements and New Timing
Mandatory Website and Public Outreach Plans
CB Language Requirements
Per the Secretary of State, none for Carlsbad
NDC · The Role of the Commission
□ The Carlsbad City Council voted to use an Independent Redistricting
Commission to create its new map
□ Going forward the City Council will not be involved in the redistricting
process -although they did set some guidelines about Commission
membership and outreach/ public input
□ The Role of the Commission is to:
□ Hear Public Testimony about neighborhoods, communities of
interest and other feedback for map creation
□ Evaluate potential maps submitted by members of -the_public
□ Provide guidance/ feedback to the Demographer about potential
maps
□ Select a Final Map for implementation
NDC Outreach Overview
□ The Carlsbad City Council set forth guidelines for outreach that aims to
provide the Commission with input from ~ broad cross section of
Carlsbad residents for use in determining new City Council district
boundaries.
□ Outreach and public engagement efforts include:
□ Four virtual public informational meetings about redistricting and
communities of interest
□ Four public hearings, as required by law
□ Two community workshops on mapping tools
□ Speakers Bureaus for community groups about the redistricting process
□ Social media, phone and email outreach promoting educational material on
redistricting and encouraging participation by attending public meetings,
drawing maps and sharing input on communities of interest
NDC ''Cotntnunity of Interest'' Defined
□ Elections Code Section 21621(c)(2):
ra To the extent practicable, the geographic integrity of any local
neighborhood or local community of interest shall be respected in a
manner that minimizes its division.
A "community of interest" is a population that shares common social or
economic interests that should be included within a single district for
purposes of its effective and fair representation.
□ Cities should now formally identify
"Section 21621(c)(2) Communities of
Interest'' early in the process.
C.l Communities of interest do not include
relationships with political parties, incumbents,
or political candidates
NDC Public Mapping and Map
Revie"W Tools
■ Different tools for different purposes
■ Different tools for different levels of technical skill and interest
■ Simple "review draft maps" tool
■ Easy-to-use "Draw your neighborhood" tool
■ Paper-and Excel-based simple "Draw a draft map" tools
■ Powerful, data-rich "Draw a draft map" tool
Wliether you .. use the .powerf\it ?nline tp~ppingtool,,~¥f:~l, the :paper
kit; or jµst dra~,on a -11.~pkin, we welcotne your"maps!' . .
NDC Next Steps
□ Four Council requested virtual public meetings are
scheduled:
August 25 - 6 pm
August 26 - 6 pm
· September 1 - 6 pm
September 2 - 6 pm
□ Next Meeting of the Redistricting Commission/
Overview of Online Mapping Tools