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HomeMy WebLinkAbout2022-10-11; City Council; ; Carlsbad Strategic Plan 2023-2027CA Review CKM Meeting Date: Oct. 11, 2022 To: Mayor and City Council From: Scott Chadwick, City Manager Staff Contact: Jason Haber, Director of Intergovernmental Affairs jason.haber@carlsbadca.gov, 442-339-2958 Subject: Carlsbad Strategic Plan 2023-2027 District: All Recommended Action Adopt a resolution approving the Carlsbad Strategic Plan 2023-2027. Summary The City Council has developed a five-year strategic plan with policy goals to reflect the most important priorities of the community. These goals help staff work to realize the Carlsbad Community Vision, a set of nine core values community members said were important to Carlsbad's future. The City Council is now being asked to take the final step in the strategic planning process: approving the Carlsbad Strategic Plan 2023-2027 (Attachment A to Exhibit 1). Staff will then incorporate the plan’s strategic objectives, capital improvement projects and core services into the city’s annual budget and the work plans of city departments. Discussion The City Council held a special meeting on Dec. 13, 2021, to begin development of a five-year strategic plan. The purpose of this plan is threefold: 1.Establish a common vision that will help align city policies, day-to-day operations, and resources with the community’s most important values, needs and aspirations. 2.Build momentum for major goals by maintaining a focused effort over multiple years. 3.Identify agreed upon priorities, timelines and performance measures. Oct. 11, 2022 Item #10 Page 1 of 49 Starting with a discussion of the nine core values that make up the Carlsbad Community Vision, the City Council identified five areas of focus for its strategic plan: • Community Character: Maintain Carlsbad’s unique community character • Quality of Life & Safety: Prioritize the safety and well-being of the community • Sustainability & Natural Environment: Protect the environment and natural resources • Economic Vitality: Foster a healthy economy • Organizational Excellence & Fiscal Health: Be a model for effective and efficient local government In January and February 2022, the project team gathered input from the community and worked with other City of Carlsbad staff to begin the work of identifying specific goals, objectives, projects, and services to support the five themes. Staff designed and implemented a public involvement strategy with three main ways to engage with community members: 1. Online survey 2. Online idea wall 3. Virtual workshop Nearly 1,700 people participated in the public input process, generating 1,544 survey responses and 800 idea wall comments, and with 95 workshop participants. Community input was compiled, analyzed and presented to the City Council in the 5-Year Strategic Plan Public Input Report, which is included as an appendix to the strategic plan. The City Council held a second meeting to continue the planning process on March 16, 2022, including a review and discussion of the community’s input, and provided feedback on the plan’s progress to date. Then, on April 20, 2022, staff provided the City Council with a detailed report on city finances and financial projections over the next 10 years, as well as the results of research into potential local revenue enhancement measures that could fund essential municipal services and facilities. City staff highlighted several steps taken in recent years to support the city’s ongoing fiscal sustainability. While Carlsbad’s economic recovery has been strong, it was noted that the long- term financial forecast shows a potential future gap in funding in FY 25-26. The report detailed how cities have several options to consider in determining how best to close an anticipated funding gap, including postponing major new projects, finding more efficient ways to deliver services, eliminating services that aren’t core to the city’s mission and expanding the revenue base. The City Council decided to accept the report and take no further action while staff continue to monitor, assess and report on the ongoing economic recovery from the COVID-19 pandemic, as well as other economic trends impacting city finances. On April 20, April 26, and May 3, 2022, the City Council reviewed the status of 168 Capital Improvement Program projects that are currently prioritized to be advanced or completed over the next five years. The City Council considered a variety of factors influencing the projects’ schedule and funding status, including staffing availability and expertise, funding source restrictions and conditions, and other factors outside the city’s control. The feedback and direction provided by the City Council has been incorporated into the strategic plan. Oct. 11, 2022 Item #10 Page 2 of 49 The final step in the strategic planning process is to approve the Carlsbad Strategic Plan 2023- 2027, so implementation of the plan’s strategic objectives, capital improvement projects and core services can be programmed into the city’s annual budget and departmental work plans. Fiscal Analysis Beginning in March 2021, and throughout the strategic planning process, staff have informed the City Council that, assuming current service levels and sources of revenue, the city’s ongoing expenditures are forecasted to exceed ongoing revenues in FY 25-26. Identifying a potential future funding gap serves as an early indicator that spending needs to be modified, new revenues brought in, or both, in order to maintain long term fiscal sustainability. While the proposed 5-Year Strategic Plan is both ambitious and aspirational, it has also been reviewed by city staff to ensure it is realistically achievable assuming current staffing and resourcing levels. However, with growing economic uncertainty driven by continued rising inflation, ongoing pandemic impacts and other factors outside the city’s control, the city’s progress on the various goals, objectives, projects and services outlined in the strategic plan will be subject to the actual amount of funds available and appropriations authorized by the City Council each year in the annual budget. Next Steps The City Council will have an opportunity to review the plan’s progress and provide direction on any adjustments and refinements desired during the annual budget process. City staff will propose a work plan and budget each year that focuses on the goals of the 5-Year Strategic Plan. City staff will develop a digital dashboard to track and display progress on strategic plan goals, projects and services, with a focus on key performance indicators. This dashboard will be available on an ongoing basis and highlighted during the annual budget process. Environmental Evaluation This action does not constitute a project within the meaning of the California Environmental Quality Act under California Public Resources Code Section 21065 in that it has no potential to cause either a direct physical change in the environment or a reasonably foreseeable indirect physical change in the environment and therefore does not require environmental review. Public Notification This item was noticed in keeping with the Ralph M. Brown Act and it was available for public viewing and review at least 72 hours before the scheduled meeting date. Exhibits 1. City Council resolution Oct. 11, 2022 Item #10 Page 3 of 49 RESOLUTION NO. 2022-245 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD, CALIFORNIA, ADOPTING THE CARLSBAD STRATEGIC PLAN 2023-2027 WHEREAS, on December 13, 2021, the City Council of the City of Carlsbad, California held a special meeting to begin the process of developing a 5-Year Strategic Plan and identified the plan's areas of focus to include: Community character Quality of life and safety Sustainability and the natural environment Economic vitality Organizational excellence and fiscal health; and WHEREAS, on March 16, 2022, the City Council held a strategic planning workshop and reviewed input gathered from the community in the 5-Year Strategic Plan Public Input Report; and WHEREAS, on April 20, 2022, the City Council received a report on city finances and financial projections over the next 10 years, as well as the results of research regarding potential local revenue enhancement measures to fund essential municipal services and facilities; and WHEREAS, on April 20, April 26, and May 3, 2022, the City Council reviewed a list of 168 Capital Improvement Program projects that are currently prioritized to be advanced or completed over the next five years; and WHEREAS, the 5-Year Strategic Plan identifies the City Council's goals and objectives to be accomplished during the 2023-2027 timeframe; and WHEREAS, the 5-Year Strategic Plan identifies the work the city expects to complete on capital improvement projects during the 2023-2027 timeframe; and WHEREAS, the 5-Year Strategic Plan identifies the core services the city expects to maintain during the 2023-2027 timeframe; and WHEREAS, the 5-Year Strategic Plan will serve as a guide to city staff in preparing the city's annual budget and department workplans during the 2023-2027 timeframe. Exhibit 1 Oct. 11, 2022 Item #10 Page 4 of 49 NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad, California, as follows: 1.That the above recitations are true and correct. 2.That the Carlsbad Strategic Plan 2023-2027 shown in Attachment A is hereby approved and adopted. PASSED, APPROVED AND ADOPTED at a Regular Meeting of the City Council of the City of Carlsbad on the 11th day of October, 2022, by the following vote, to wit: AYES: NAYS: ABSENT: Blackburn, Bhat-Patel, Acosta, Norby. None. Hall. � MATT HALL, Mayor r FAVIOLA MEDINA, City Clerk Services Manager (SEAL) Oct. 11, 2022 Item #10 Page 5 of 49 1 TABLE OF CONTENTS INTRODUCTION 2 ABOUT THIS PLAN 2 STRATEGIC PLANNING PROCESS 3 PLAN STRUCTURE 4 SUCCESSFUL IMPLEMENTATION 5 TRANSPARENCY & ACCOUNTABILITY 6 CARLSBAD COMMUNITY VISION 7 CORE SERVICES 8 2023-2027 STRATEGIC GOALS 9 GOAL 1: COMMUNITY CHARACTER GOAL 2 : QUALITY OF LIFE AND SAFETY GOAL 3 : SUSTAINABILITY AND THE NATURAL ENVIRONMENT GOAL 4 : ECONOMIC VITALITY GOAL 5 : ORGANIZATIONAL EXCELLENCE AND FISCAL HEALTH APPENDICES 22 COMMUNITY INPUT REPORT EXISTING POLICIES & PLANS ONGOING CAPITAL PROJECTS DEPARTMENT OVERVIEWS 2 INTRODUCTION The City of Carlsbad is ideally situated in north San Diego County, where a great climate, beautiful beaches and lagoons, and abundant natural open space combine with world-class resorts, a thriving and diverse business community, and well planned neighborhoods to create the ideal California experience. Covering nearly 40 square miles and home to about 115,000 residents, the City of Carlsbad is governed by a five- person City Council who, along with a dedicated workforce led by a professional City Manager, work toward one key purpose: To enhance the lives of all who live, work and play in our city by setting the standard for providing top quality, efficient local government services. ABOUT THIS PLAN The purpose of this strategic plan is to focus city resources to fulfil the Carlsbad community’s vision for the future. For many years, the Carlsbad City Council engaged in an annual goal-setting process to identify high priority projects and initiatives toward this end. In 2021, the City Council decided to instead create a 5- Year Strategic Plan to accomplish several important objectives: Focus The City Council understands that if everything is a priority, then nothing is. Choosing five goals for a five-year period allows resources to be focused, increasing results. Momentum Provide clear and consistent policy direction to city staff, enabling the momentum needed to achieve major goals important to the Carlsbad community. Alignment Create better alignment between City Council policy direction and the operational realities of day to day city operations. Connection Connect everything the city does to the fulfilment of the community’s vision, from core services to major construction projects to aspirational policy goals. Accountability Identify key indicators of success that are measurable and transparent. 3 STRATEGIC PLANNING PROCESS The City of Carlsbad engaged The Centre for Organization Effectiveness to assist with the development of the strategic plan. To create the plan, the city took an inclusive approach by inviting a wide range of stakeholders to provide input at multiple milestones during the process. 4 PLAN STRUCTURE The 5-Year Strategic Plan includes high level goals, objectives, projects and service commitments that support the Carlsbad Community Vision. Specific work plans and resource allocations are developed each year and included in the city’s annual budget. Aspirational statement that supports one or more of the community values in the Carlsbad Community Vision Capital Improvement Program (major construction) projects that support goals Major initiatives/areas of focus to achieve the goal Day to day city services that will continue to be provided at a high level to achieve the goal Indicators of success. Things that can be measured to show progress 5 SUCCESSFUL IMPLEMENTATION This success of this strategic plan depends on everyone involved understanding their roles in realizing the city’s goals over the next five years. City Council Provides policy direction, allocates sufficient resources, and limits competing direction that could divert attention from the five goals. Adopts annual budget and work plan that supports 5-Year Strategic Plan. Boards, Commissions & Committees Understand the five goals of the strategic plan and create and implement annual work plans to support them. City Manager Aligns and deploys resources to achieve the goals of the strategic plan. Ensures all city employees understand how their work supports the 5-Year Strategic Plan. Notifies City Council if adjustments are needed due to unforeseen events and resource constraints. Informs the City Council if new direction could interfere with achieving the goals of the 5-Year Strategic Plan. Tracks and reports status of key performance indicators and makes operational adjustments as needed to ensure measures will be achieved. City workforce Understands how their day to day work supports the 5-Year Strategic Plan. Alerts supervisors of opportunities to increase alignment with the plan goals and potential roadblocks so they can be overcome. Community members Learn about the 5-Year Strategic Plan and provide ongoing feedback that will help ensure the five goals are achieved. Engage in the annual budget process to monitor progress and help guide short term priorities for alignment with five goals. 6 TRANSPARENCY & ACCOUNTABILITY Alignment with the City Council 5-Year Strategic Plan will become an integral part of everything the city does, highlighted through the following: Public dashboard City staff will develop a digital dashboard to track and display progress on strategic plan goals, with a focus on key performance indicators. This dashboard will be available on an ongoing basis and highlighted during the annual budget process. Annual budget process During the annual budget process, the City Council will have an opportunity to review the plan’s progress and provide direction on any adjustments and refinements desired, keeping in mind the importance of remaining focused and building momentum around the goals identified in the plan. City staff will propose a work plan and budget each year that focuses on the goals of the 5-Year Strategic Plan. Goal visibility City staff will highlight strategic plan goals in staff reports and presentations to the City Council and its boards, commissions and committees. This will help reinforce alignment between the day to day work and the 5-Year Strategic Plan and demonstrate to the public how city resources are supporting the plan. Adaptation The 5-Year Strategic Plan is intended to provide consistent focus on five key goals to build the momentum needed to achieve results. However, the city operates in a dynamic environment and must take into account unanticipated needs, changing community priorities and emergencies, all of which could require a different allocation of resources. As such, the City Council may direct staff to update its strategic plan during the five-year implementation period, with the understanding that city staff will inform the City Council of how any updates could affect the achievement of the five priority goals. 7 CARLSBAD COMMUNITY VISION Carlsbad is guided by nine core values that make up the community’s vision for the future. These values were identified over 10 years ago through a collaborative process with the community and have been reaffirmed over the years through regular check-ins and ongoing community engagement. 8 CORE SERVICES The city fulfills its purpose and supports the Community Vison every day through the collective work and contributions of the city workforce who focus on the core services and functions of municipal government. Even with the best strategic plan, the City of Carlsbad would not be the city it is today without a firm commitment to providing these core services at a very high level of quality. And, from a resource perspective, these ongoing services represent the vast majority of the city’s annual budget. Without this attention to high quality work and dedicated employees, those who live, work, and play in Carlsbad would not be able to enjoy the parks, trails, open space, libraries, arts, clean and safe water, well-maintained streets, and the peace of mind knowing they are safe. This plan is focused on achieving five goals over the next five years, and those goals are described in the pages ahead. Ongoing core services and major projects that support the goals are included in each section, along with new initiatives. By including new and ongoing work, this plan helps connect everything the city does, creating more alignment and enabling momentum to build around those things most important to the community. Even with the best strategic plan, the City of Carlsbad would not be the city it is today without a firm commitment to providing the highest level of service Even with the best strategic plan, the City of Carlsbad would not be the city it is today without a firm commitment to providing the highest level of service 9 2023-2027 STRATEGIC GOALS The Carlsbad City Council has endorsed the Strategic Goals, Objectives, Capital Improvement Projects and Core Services to be prioritized over the next five years. Progress on specific projects and objectives, ongoing service levels, and a variety of Key Performance Indicators, will be tracked and reported on to demonstrate achievement of the Strategic Goals. In 5 years … Even though the city has grown and changed, residents agree that it still has the small- town beach community character and connectedness that made them want to live here in the first place. Diverse community members of all ages enjoy participating in the wide array of programs and events offered by the city, where they run into neighbors, meet new friends and, mostly importantly, feel welcome and included. Key performance indicators _____________________________________________________________  Resident responses to survey questions related to community character  Participation in civic engagement opportunities  Participation in city library, arts and recreation programs and events  Number of volunteer hours Strategic objectives _______________________________________________________________________ 1 Work with the community to develop a new approach to maintain quality of life while managing growth in Carlsbad, consistent with state law. 2 Develop objective design standards for multifamily housing throughout the city. 3 Create opportunities for more affordable housing in Carlsbad by implementing the policies and programs in the 2021-2029 Housing Element. 4 Work with the San Diego Association of Governments (SANDAG) and the North County Transit District (NCTD) to prioritize, determine costs, and work with state and federal representatives to seek funding for preliminary design and technical studies for lowering the railroad tracks in the Village. 5 Develop, implement and promote programs that enhance wellness, socialization, inclusion and active living. 10 6 Implement the policies and programs in the following city plans based on annual budget appropriations by the City Council: Age-Friendly Action Plan Arts & Culture Master Plan Carlsbad General Plan Local Coastal Program Homeless Goal Work Plan Parks & Recreation Master Plan Library Strategic Plan Trails Master Plan Village and Barrio Master Plan Homeless Response Plan Priority Projects __________________________________________________________ The city expects to complete the following work on Capital Improvement projects to support this goal through 2027: • Complete design work for the Monroe Street Pool Renovation and Replacement Project • Complete design and permitting for the South Carlsbad Boulevard Realignment between Manzano Drive and Island Way • Complete conceptual design for the South Carlsbad Coastline Project • Complete plans, specifications, bidding and construction of Veterans Memorial Park • Complete conceptual design/master plan and permitting for Robertson Ranch Community Park • Complete conceptual design/master plan for Business Park Recreational Facility (Zone 5 Park) • Complete design and construction of a community garden at Stagecoach Community Park • Complete the installation of additional pedestrian lighting throughout the Village as part of the Carlsbad Village Lighting Study • Complete a feasibility study to make Tyler Street in the Barrio one-way • Complete construction of five new traffic circles and other traffic calming measures in two other intersections in the Barrio • Complete a feasibility study for turning part of Grand Avenue into a pedestrian only “Grand Promenade” • Enhance existing crosswalks on Carlsbad Boulevard between Mountain View Drive and Tamarack Avenue • Begin construction of walking, biking and traffic improvements (includes a roundabout at the intersection of Cannon Road and Carlsbad Boulevard), and a new blufftop gathering area in the Terramar area • Implement a new intelligent parking program in the Village • Initiate the installation of new pedestrian lighting along main sidewalks in the Barrio • Enhance bike lanes by adding green paint to conflict areas at various locations citywide including Carlsbad Boulevard, La Costa Avenue, Cannon Road and Jefferson Street • Audio-visual upgrade/replacement for Schulman Auditorium and Cannon Gallery 11 Core services _____________________________________________________________________________ The city will maintain the following high levels of service annually in support of this goal: • Maintain 432 acres of community parks and special use areas, and 51 miles of open space trails • Provide a diverse array of affordable recreation, library and arts programs, classes and events for all ages • Operate four community centers and a senior center, open a total of approximately 17,000 hours annually • Operate two aquatic centers with programming for all ages and abilities • Host special events throughout the year to bring the community together • Maintain three library locations, open a total of 7,600 hours annually • Circulate over 800,000 library materials annually • Manage a rental assistance program serving 600 lower income households • Provide 35,000 meals via the senior nutrition program annually • Address approximately 1,200 code enforcement cases annually, including those related to public safety • Process an average of 4,500 building permits and conduct over 18,000 building inspections each year 12 In 5 years … The City of Carlsbad remains one of the safest cities in the region due to new investments in fire and emergency medical services and a well-equipped and highly trained Police Department that enjoys excellent relationships with the community. Critical infrastructure like roads and pipes are well-maintained, while parks, community centers, libraries and other facilities reflect the community’s high standards. Key performance indicators _____________________________________________________________  Resident responses to survey questions related to safety, quality of life, city services and amenities  Carlsbad crime statistics  Emergency response times  Condition of city assets like roads, parks and buildings  Indicators to be identified in an updated Homeless Response Plan that show progress addressing homelessness, such as: o Number of persons placed in temporary or permanent housing o Number of persons who received services Strategic objectives _______________________________________________________________________ 1 Enhance the quality of life for everyone in Carlsbad by adopting and implementing an updated Homeless Response Plan that addresses the complex needs of individuals experiencing, or at risk of experiencing homelessness in a compassionate and effective manner and reduces the impacts of homelessness on the community. 2 Foster strong relationships between community members and members of the Police Department, including the formation of a community-police engagement commission. 3 Bring Fire Department up to Standards of Cover to ensure the city is prepared to meet the community’s changing fire and emergency medical needs. 4 Manage, maintain and enhance the city’s roadway to provide a safe, efficient and cost-effective multi-modal transportation system. 13 5 Implement the policies and programs in the following city plans based on annual budget appropriations by the City Council: Age-Friendly Action Plan Asset Management Master Plan Carlsbad General Plan Community Development Block Drainage Master Plan Grant Consolidated Plan Fire Department Standards of Coverage Homelessness Goal Work Plan Homeless Response Plan Parks & Recreation Department Master Plan Public Housing Authority Plan Recycled Water Master Plan San Diego County Multi-Jurisdictional Hazard Mitigation Plan SCADA Master Plan Urban Water Management Plan Wastewater Master Plan Water Master Plan Priority projects __________________________________________________________________________ The city expects to complete the following work on Capital Improvement projects to support this goal through 2027: • Complete Palomar Airport Road and College Boulevard Improvements • Complete traffic calming project on Tamarack Avenue from Skyline Avenue to Adams Street • Complete traffic calming projects at various locations in the city including Victoria Avenue, Monroe Street, Highland Drive, Nueva Castilla, Celinda Drive, Circulo Sequoia, Park Drive, Hummingbird Road and Black Rail Road per the Carlsbad Residential Traffic Management Program • Complete El Camino Real widening from o Poinsettia Lane to Camino Vida Roble o Arenal Road to La Costa Avenue o Sunny Creek Road to Jackspar Drive • Complete reconfiguration of right turn lane from northbound El Camino Real to eastbound Alga Road. • Initiate construction to repair and upgrade beach access stairs and upper sidewalk between Pine and Tamarack avenues • Initiate projects as part of the Utility Undergrounding Program, in coordination with San Diego Gas & Electric (SDG&E) and other utility providers • Complete Avenida Encinas Coastal Rail Trail and pedestrian improvements • Complete design of Carlsbad Boulevard and Tamarack Avenue pedestrian improvements • Initiate project to improve Americans with Disabilities Act (ADA) beach access from Pine to Tamarack avenues • Complete Avenida Encinas and Palomar Airport Road pedestrian improvements • Initiate design of Carlsbad Boulevard pedestrian lighting improvements between Tamarack Avenue and State Street, in coordination with SDG&E • Complete design of La Costa Avenue traffic improvements • Complete Melrose Drive right turn lane to westbound Palomar Airport Road • Complete traffic signal modifications at Maverick Way and Camino De Los Coches 14 • Evaluate new intersection control at Camino De Los Coches and La Costa Avenue • Complete improvements to Christiansen Way • Complete design of Valley Street traffic calming between Magnolia and Chestnut avenues • Complete design of Chestnut Avenue complete street improvements between Valley Street and Pio Pico Drive • Complete design of Chestnut Avenue complete street improvements between I-5 and the railroad tracks • Complete design of street improvements for State Street and Grand Avenue • Complete construction of Fire Station 2 • Complete construction of temporary Fire Station 7 • Identify site and complete preliminary design for permanent Fire Station 7 • Complete the design of new walking, biking and traffic improvements on Valley Street between Magnolia and Chestnut avenues • Begin construction of walking, biking and traffic improvements on Kelly and Park drives by Kelly Elementary School and initiate Safe Routes to School program • Complete Local Roadway Safety Plan and start implementation • Complete construction of retaining wall, drainage and street improvements on Park Drive from Bayshore Drive to just west of Marina Drive • Work to expand homeless shelter capacity at La Posada de Guadalupe Core services _____________________________________________________________________________ The city will maintain the following high levels of service annually in support of this goal: • Respond to approximately 100,000 police calls for service annually with a response time for priority one calls that is lower than the national average of six minutes • Maintain a 24/7 dispatch center that answers approximately 36,000 9-1-1 calls annually • Complete investigations for violent crimes, property crimes, fraud and financial crimes, auto theft, juvenile crime, elder abuse and child abuse • Provide canine units, bicycle patrol, crisis negotiations, bilingual services, and mental health assistance teams • Participate in regional task forces that focus on narcotics and gangs • Provide school resource officers to middle and high schools • Provide rangers to protect safety in parks, on beaches and city trails • Maintain a SWAT capability that assists with high-risk situations • Support public safety at approximately 30 special events annually • Inform the community about crime prevention, fire prevention and traffic safety including educating the public on e-bike safety • Respond to about 14,000 Fire Department incidents and transport about 6,500 patients to local hospitals for care 15 • Perform over 350 beach rescues annually while also providing about 25,000 actions aimed at preventing beach emergencies to the more than 750,000 visitors to Carlsbad beaches • Conduct over 3,500 fire inspections to limit the community’s risk through preventive actions • Complete over 750 plan reviews for fire prevention • Supply and maintain 4,441 fire hydrants citywide • Provide homeless response services including social worker and housing placement services, hotel vouchers, and encampment cleanups • Maintain over 450 city-owned fleet vehicles so city services run seamlessly • Repair over 30,000 square feet of sidewalk and asphalt annually • Maintain 350 miles of streets • Maintain 342 acres of community parks and special use areas • Provide 4.8 billion gallons of drinking water to more than 30,000 homes and businesses each year with 455 miles of pipeline, 17 pressure zones, 71 pressure regulating stations, three pumping stations, 14,369 valves and over 30,000 potable meters • Manage the recycled water system’s three storage tanks, four pump stations, three pressure reducing stations, five pressure zones, 95 miles of pipelines, 815 valves, 961 meters and water recycling plant • Manage a sewage collection system that includes 11 wastewater lift stations and wet wells, 265 miles of mainlines and 6,056 access holes 16 In 5 years … Thanks to the city’s strategic approach to environmental sustainability, Carlsbad is seen as a model for how to leverage partnerships and innovation to achieve climate and environmental goals. City residents and businesses feel supported in their own environmental sustainability efforts, whether it’s complying with new mandates or taking advantage of opportunities to go above and beyond. As a result, the city has met or exceeded goals for eliminating greenhouse gas emissions, reducing what goes to landfills, keeping creeks, lagoons and the ocean clean, and protecting native habitat and natural open space. Key performance indicators _____________________________________________________________  Greenhouse gas emissions  Lagoon and ocean water quality  Reduction in materials going to the landfill  Community compliance with environmental regulations  Acres of habitat managed, restored and preserved  Percentage of the city fleet powered by hybrid or electric vehicle technology  Percentage of energy for city operations using clean sources Strategic objectives _______________________________________________________________________ 1 Research and evaluate a Climate Adaptation/Sustainability Plan to address the impacts of climate change, including but not limited to extreme heat, drought, erosion, flooding and wildfire. 2 Transform roadways and implement programs that provide options to move around Carlsbad, such as walking and biking, that reduce the city’s greenhouse gas emissions. 3 Increase citywide electric vehicle charging infrastructure and transition all passenger fleet vehicle purchases after FY 2022-23 to be electric vehicles, with the exception of public safety vehicle purchases, which will be electric where feasible. 4 Seek grant funding to develop a Sea Level Rise Adaptation Plan (following Coastal Commission approval of the 2021 comprehensive update to the city’s Local Coastal Program). 5 Develop partnerships with nonprofit, academic and other non-governmental organizations to leverage environmental sustainability efforts and programs. 6 Implement the policies and programs in the following city plans based on annual budget appropriations by the City Council: Carlsbad General Plan Climate Action Plan Community Forest Management Plan Habitat Management Plan Integrated Pest Management Plan Jurisdictional Urban Runoff Management Plan Local Coastal Program Sustainable Materials Management and Implementation Plan Sustainable Mobility Plan Water Quality Improvement Plan Preserve Management Plan 17 Priority projects __________________________________________________________________________ The city expects to complete the following work on Capital Improvement projects to support this goal through 2027: • Meet implementation goals for the Sustainable Mobility Plan • Complete Maerkle Reservoir Solar Project • Complete Trash Amendment Compliance Program improvements • Complete preliminary design and permitting for the South Carlsbad Boulevard Realignment between Manzano Drive to Island Way Core services _____________________________________________________________________________ The city will maintain the following high levels of service annually in support of this goal: • Oversee the management of a 6,200 acre preserve system that protects native species and habitats • Protect, manage and maintain urban forests and undeveloped open space • Protect creeks, lagoons, and ocean by implementing the storm water permit, preventing sanitary sewer overflows, and preserving and restoring natural open space • Ensure areas of open space and the natural environment support sustainable access to recreation and active, healthy lifestyles • Implement waste reduction and waste diversion programs • Remove approximately 1,000 tons of debris that otherwise would pollute the city’s storm drain system • Ensure permit compliance through inspections of construction projects and the storm drain system • Meet all stormwater regulatory requirements with zero violations • Oversee contracted trash and recycling services for over 30,000 households and over 1,700 businesses in Carlsbad and ensure compliance with organics waste requirements • Secure final approvals from the California Coastal Commission and implement updated Local Coastal Program 18 In 5 years … The City of Carlsbad has a strong and diverse economy that combines a thriving small business community with leading industries of the future. Smart, talented professionals want to work here, and entrepreneurial leaders want to invest in their own startup ventures. Those looking to grow their skills will find opportunities for workforce development in Carlsbad. Carlsbad has excellent relationships with key industries, business organizations, other cities in the region, and academic institutions. By achieving this goal, the city as a whole is financially stable and more residents have the jobs they want right in their own backyards. Key performance indicators _____________________________________________________________  Ratings from local businesses through a scientific survey  Carlsbad unemployment rate  Size of Carlsbad’s GDP  Sales and hotel tax revenue  Indicators to be identified in a new Economic Development Strategic Plan Strategic objectives _______________________________________________________________________ 1 Create a strategic approach for a vibrant economy that includes talent & workforce strategies, small business assistance, inclusive growth & diverse business support, key industry cluster development, and fostering an ecosystem for startups & entrepreneurs to thrive. 2 Provide resources to grow and support key industries in Carlsbad’s economy. 3 Support the long-term viability of Small Businesses, Startups & Entrepreneurs in partnership with local and regional collaborators. 4 Implement the policies and programs in the Carlsbad General Plan and Economic Development Strategic Plan based on annual budget appropriations by the City Council. Core services _____________________________________________________________________________ The city will maintain the following high levels of service annually in support of this goal: • Support more than 25 business expansion, attraction, and retention projects in Carlsbad’s key industries. • Manage lamp post banner program to beautify seven retail, commercial, and community areas in the city to help create a sense of place and support small businesses. • Connect talent to local business through the Life in Action campaign featuring more than 240 local companies, and generating around 45,000 views. • Develop a talent recruitment program that directly connects at least 175 job seekers with local Carlsbad companies. • Maintain partnerships with local and regional business support organizations, bringing collaborative operations to Carlsbad. 19 In 5 years … Following the creation of a 5-Year-Strategic Plan, the City Council, the community and city employees have remained aligned around common goals. This sustained focus has not only generated measurable results, it has translated into operational efficiencies and cost savings. The very best in their fields want to work for the City of Carlsbad because of the culture that has been created around innovation, inclusivity and engagement. The city’s financial health has been maintained while meeting or even exceeding the community’s high expectations for service delivery. Investments in technology have led to enhanced efficiency, transparency, accountability and value. Key performance indicators _____________________________________________________________  General fund balance and reserves  City credit rating  Pension funding  Customer satisfaction  Internal operation standards and measurements  Information Technology incidents and outages Strategic objectives _______________________________________________________________________ 1 Develop and implement a performance tracking, management and reporting program for the 5- Year Strategic Plan. 2 Foster a culture of continuous improvement that equips the organization to deliver excellent service to the community. 3 Maintain the city’s fiscal health and sustainability. 4 Model trust, ethics and civility. 5 Attract and retain a talented, diverse and engaged workforce. 6 Achieve CalPERS funded status of 80% or greater (Council Policy No. 86) in each of the next five years. 7 Implement the policies and programs in the following city plans based on annual budget appropriations by the City Council: Annual City Budget Capital Improvement Program City Council Code of Ethics Connected Carlsbad Diversity, Equity & Inclusion Work Plan Real Estate Strategic Plan Strategic Digital Transformation Investment Plan 20 Priority projects __________________________________________________________________________ By 2027, the city will accomplish the following in support of this goal as resources allow: • Complete Fleet Maintenance Facility refurbishment • Complete design and construction of the Orion Center (centralized public works yard) • Complete conceptual design for new City Hall and Civic Center • Complete the Police & Fire Headquarters Renovation including the Emergency Operations Center Reconfiguration • Initiate design for construction of a new public works storage facility • Complete feasibility study to identify the need and location for Fire Administration offices • Research, evaluate and implement a Section 115 Pension Trust • Core System Consolidation • Expansion of the Digital Information Network • Implementation of an Enterprise Asset Management System • Implementation of cutting edge Computer Aided Dispatch system with a real time crime center • Implement new tools for citywide project management • Build a data driven decision making platform and training program Core services _____________________________________________________________________________ The city will maintain the following high levels of service annually in support of this goal: • Prepare a realistic and fiscally sound annual city budget each year that follows all best practices • Monitor the city’s fiscal health and provide regular reports to the City Council and the public • Process over 40,000 outgoing payments to vendors and service providers annually • Issue over 10,000 business licenses annually • Issue over 41,000 payments to employees annually • Respond to approximately 600 public records act requests • Conduct biennial review and re-affirm policy commitment to Code of Ethics • Operate a fraud and abuse reporting system for employees • Handle scheduling, public noticing and other support for over 170 public meetings • Maintain the city’s website, which includes about 1,000 pages of information about city programs and services • Create ongoing opportunities for community engagement • Ensure Carlsbad’s interests are represented with our state and federal lawmakers and oversee regional collaboration efforts, such as participation in the Clean Energy Alliance, SANDAG, and NCTD • Process approximately 6,000 job applications and support leadership in onboarding new staff • Oversee learning and development opportunities for staff as well as ensure completion of mandatory training 21 • Deliver technology services to city users including thousands of endpoint devices • Support digital network services to city staff and guests over a 200 Gb backbone • Manage the city’s cybersecurity risk with cutting edge technology, processes and policies • Provide effective project management of technology service implementations • Maintain portfolio of over 200 business applications used to facilitate effective service delivery by city staff • Manage the city’s real estate and properties to maximize taxpayer value 22 APPENDICES 23 COMMUNITY INPUT REPORT For more information on the Community Input Report, please visit the city website: www.carlsbadca.gov/input 24 EXISTING POLICIES & PLANS The City of Carlsbad has a number of policies and plans already in place. Some are required by regulations; others address a previous City Council goal or best practice in the industry. Each plan contains existing actions and timelines, which are not repeated in this strategic plan. Instead, they are referenced below and in each goal section so the reader can gain a fuller appreciation for the breadth of work taking place to support the five key goals of this strategic plan. RELATED GOALS Last update Next update Age-Friendly Action Plan 2021 2026 Annual Operating Budget 2022 Annual Arts & Culture Master Plan 2018 2028 Asset Management Master Plan 2019 N/A Capital Improvement Program 2022 Annual City Council Code of Ethics 2021 Annual City Council Homelessness Goal Work Plan 2022 Annual Continuity of Operations Plan 2021 2026 Climate Action Plan 2020 2024 Community Development Block Grant Plan 2020 2025 Community Forest Management Plan 2019 N/A Connected Carlsbad 2020 N/A Department of Homeland Security Community Resilience Indicator Analysis (2020) 2020 N/A Diversity, Equity & Inclusion Workplan 2022 2024 Drainage Master Plan 2008 2024 Fire Safety Regulations 2019 2025 Carlsbad General Plan 2015 2023 Growth Management Plan 1986 2023 Habitat Management Plan 2004 N/A Homeless Response Plan 2017 2022 Housing Element 2021 2029 HUD Consolidated Five Year Plan 2020 2025 Integrated Pest Management Plan 2017 N/A Jurisdictional Runoff Management Plan 2021 2025 Library Strategic Plan 2016 2023 Parks & Recreation Department Master Plan 2015 2023 Preserve Management Plan 2022 2027 Public Housing Authority Administrative Plan 2016 N/A Real Estate Strategic Plan 2017 2022 Recycled Water Master Plan 2019 2026 San Diego County Multi-Jurisdictional Hazard Mitigation Plan 2017 2022 25 RELATED GOALS Last update Next update SCADA Master Plan 2019 N/A Local Coastal Program, Sea Level Rise Analysis 2021 TBD Standards of Cover (Fire Department) 2020 N/A Strategic Digital Transformation Investment Plan 2022 Annual Sustainable Materials Management Plan 2019 Annual Sustainable Mobility Plan 2021 2023 Trails Master Plan 2019 N/A Urban Water Management Plan 2020 2025 Village & Barrio Master Plan 2021 2023 Wastewater Master Plan 2019 2024 Water Master Plan 2019 2024 Carlsbad Watershed Management Area Water Quality Improvement Plan 2021 2025 26 27 Department Overviews Department overviews City departments do work every day that supports the overall city mission and the City Council’s 5-Year Strategic Plan. The following pages provide an overview of some of the key functions of city departments, key activities, staffing and budgets, based on fiscal year 2022-23. AT A GLANCE Human Resources Finance Information Technology Internal Auditor Full-time staff 87 $26.2 million ANNUAL BUDGET Administrative services includes departments that handle the day-to- day business functions of the city. As a steward of the city’s assets and liabilities, the Finance Department sets and implements a strategic financial management plan, ensuring the city makes sound financial decisions. The Information Technology Department supports the technology needs of all city departments to help them meet their goals, builds technology infrastructure and ensures the public has access to digital city systems, such as online permitting and public records. The Human Resources Department helps ensure the city can provide the highest level of service to the public by recruiting and training a nimble, talented and professional workforce. Manage annual budget $342.2M 10,000 Computer help desk requests fulfilled 6,000 Job applications processed Budget Excellence Award Excellence in Financial Reporting Award Government Finance Officers Association #1 40,000 Vendor payments processed 151 Workforce trainings Administrative Services 1635 Faraday Ave. | Carlsbad, CA 92008 | 442-339-2440 Administrative Services Community Development Building permits valued at more than $132M Professional staff 696 Carlsbad Planning Commission Advised by 52 $10.4 million ANNUAL BUDGET 1,131 Engineering permits 1,200 Code enforcement cases Residential housing units approved, including 116 low-income units 4,500 18,000 Building inspections Planning Permits Code enforcement Building inspections Community Development oversees the delivery of land development programs and services complying with adopted codes and engineering standards, maintains and updates the city’s land use regulations and ensures new growth and development complies with established regulations, provides guidance and reviews projects for conformance with state and local building standards, and helps maintain safe and healthy living and working conditions for the members of the community through code enforcement Community Development 1635 Faraday Ave. | Carlsbad, CA 92008 | 442-339-2710 | building@carlsbadca.gov AT A GLANCE Oversee private development project construction Employees 16 $3.3 million ANNUAL BUDGET TYPES OF CAPITAL IMPROVEMENT PROJECTS Transportation The Construction Management & Inspection Department ensures safe construction of Capital Improvement Program and private development projects in compliance with legal, regulatory and contractual requirements. Parks Construction Management & Inspection 1635 Faraday Ave. | Carlsbad, CA 92008 | 442-339-2780 | cmi@carlsbadca.gov Facilities Water Sewer and drainage Manage city construction projects AT A GLANCE Construction Management & Inspection Professional staff 17 $5.1 million ANNUAL BUDGET 6,200 Acres of open space preserved 30,000 1,700 households businesses Surpassed the Climate Action Plan’s 2020 target to reduce greenhouse gas emissions 4% below 2012 levels Manage trash and recycling services contract Environmental Sustainability 1635 Faraday Ave. | Carlsbad, CA 92008 | 442-339-2729 | environmental@carlsbadca.gov The Environmental Sustainability Department is responsible for environmental regulation compliance review and monitoring, implementing the Climate Action Plan, assembling and conserving a citywide habitat preserve system, executing the waste reduction and recycling program, protecting creeks, lagoons, and ocean, and ensuring the use of open space and the natural environment support access to recreation and active, healthy lifestyles. Trash & recycling Habitat preservation Climate Action Plan Clean oceans & lagoons AT A GLANCE Environmental Sustainability Fire Operations Emergency Medical Fire Prevention Emergency Preparedness Lifeguard Beach rescues Fire inspections Professional staff 3,500 350 123 $37.8 million ANNUAL BUDGET 14,000 Respond to The Fire Department enhances the quality of life for all who live, work, and play in the city through excellence in emergency and support services. Fire Administration provides leadership, strategic planning, and organizational support across all department programs. Emergency Operations is an all-hazard first responder agency safeguarding lives, property, and the environment. Community Risk Reduction & Resiliency mitigates all types of hazardous conditions and ensures incident response readiness. 6,500 Hospital transports Fire Department City Hall | 1200 Carlsbad Village Drive | Carlsbad, CA 92008 6 Fire stations Incidents AT A GLANCE Fire Department Facility maintenance Vehicle maintenance Professional staff 35 $15.6 million ANNUAL BUDGET 450 City-owned fleet vehicles The Fleet & Facilities Department maintains city-owned vehicles and facilities. The city’s fleet consists of 456 vehicles and equipment necessary to complete the city’s mission of delivering quality and efficient services. The fleet maintenance and replacement programs enable departments to achieve their operational mission in a safe, efficient manner. Fleet & Facilities Department 405 Oak Ave. | Carlsbad, CA 92008 | 760-434-2980 Facility maintenance jobs completed 1,539 Named Top 50 Leading Fleets nationwide by Government Fleet magazine and the American Public Works Association Custodian services at all city facilities Transforming city fleet through electric and hybrid vehicles AT A GLANCE Fleet & Facilities Housing assistance Affordable units in progress Households provided rental assistance Professional staff 550 200 CARLSBAD HOUSING COMMISSION Advised by 16 $11 million* ANNUAL BUDGET 2,800 Affordable housing units built Formed July 2021 ▶Preserve and increase availability of affordable housing units in the community ▶Provide rental assistance and homeownership opportunities to lower income households ▶Devote local resources to prevent and reduce homelessness ▶Maintain quality of life of residents and reduce the impact of homelessness on the community ▶Create critical services for people in need ▶Distribute grants that enhance the community $52 M SINCE 1993Invested in affordable housing 15% of new units set aside as affordable *$7 million from federal funding Homeless services Affordable housing Community assistance AT A GLANCE Housing & Homeless Services Housing & Homeless Services City Hall | 1200 Carlsbad Village Drive | Carlsbad, CA 92008 | 442-339-2810 | housing@carlsbadca.gov Economic growth Business attraction Partnerships Data-driven decision Professional staff 25 Golf Lodging Business Improvement District 9 $2.5 million ANNUAL BUDGET 240 Business expansion, attraction and retention projects 175 45,000 Tourism Business Improvement District Companies featured views Job seekers connected with local companies Innovation & Economic Development 1635 Faraday Ave. | Carlsbad, CA 92008 | 442-339-2222 | business@carlsbadca.gov GIS Mapping AT A GLANCE Innovation & Economic Development Visual and performing arts Circulation services Digital initiatives Adult & teen services Full-time staff 51 $14.1 million ANNUAL BUDGET The Library & Cultural Arts Department provides community members with access to high quality resources and services to inform and enrich individual and community life. With three locations, the library provides services such as administration, digital initiatives and special projects, circulation services, adult and teen services, genealogy and Carlsbad history services, children’s services, collections and technical services, outreach, literacy and bilingual services and is the community destination for information, enjoyment of reading, lifelong learning and cultural enrichment. The Cultural Arts Office plans, promotes and carries out visual and performing arts programs, arts education activities, temporary and permanent public art and other cultural offerings to promote a thriving, diverse and creative city. 85 Bilingual program offerings Arts Commission Library Board of Trustees Historic Preservation Commission Advised by Library materials circulated 800,000 110,000 Sessions on public computers Cannon art gallery exhibits 4 TGIF Concerts in the Park 9 Library & Cultural Arts 1200 Carlsbad Village Drive | Carlsbad, CA 92008 | 442-339-2049 | librarian@carlsbadca.gov AT A GLANCE Library & Cultural Arts Parks & trails Aquatics Sports Classes &camps Senior services Recreation programs Full-time staff 3,270 59 $21.2 million ANNUAL BUDGET 339 Acres of community parks and special-use areas The Parks &Recreation Department provides community members with access to indoor and outdoor recreational opportunities and conserves open space for resident and visitor use. Through the services provided by the department, community members have access to 41 community parks and special use areas and over 51 miles of open space trails, as well as a variety of programs and services that support health and wellness. 67+ Miles of trails Parks & Recreation Commission, Beach Preservation Commission Senior Commission Advised by Aquatic programs Community centers open 17,000 hours a year 35,000 senior nutrition program meals Two pools 715 AT A GLANCE Parks & Recreation Parks & Recreation 1200 Carlsbad Village Drive | Carlsbad, CA 92008 | 442-339-2826 | parksandrec@carlsbadca.gov Patrol Investigations Homeless Outreach SWAT Crime Prevention Minutes of response time for highest priority calls Dispatch center Full-time staff 24/7 5.2 187 $51.2 million ANNUAL BUDGET 100,000 Calls for service The Carlsbad Police Department is a full-service police department that prides itself on its strong partnership with the community and high service levels. These field services include patrol, traffic, canines, lagoon patrol, and police rangers to respond to emergencies and non-emergencies as well as professionals that make up the following expert teams: Crime Suppression Team, Homeless Outreach Team, SWAT Team, Crisis Negotiation Team, Investigations Division, Family Services, Communications and Records. Through the hard work and dedication of the men and women of the Police Department, and the support of council members and the community, the city continues to be a safe community to live, work and play. School crossing guards Police Department 2560 Orion Way | Carlsbad, CA 92010 | 442-339-2100 | police@carlsbadca.gov 36Park ranger program AT A GLANCE Police Department Office of the City Council Email updates to community Public records requests fulfilled Professional staff 600 550 34 $8.5 million ANNUAL BUDGET 170 Public meetings The City of Carlsbad follows a council-manager form of government, in which elected City Council members provide direction on the policies and regulations that govern the operations of the city. The Policy & Leadership branch includes the following areas: •Office of the City Council •Office of the City Treasurer (elected) •Office of the City Manager •Office of the City Attorney •Office of the City Clerk (elected) •Communication & Engagement The Office of the City Manager handles administration and oversight of the city organization, including hiring the city workforce, supervising city departments and ensuring the City Council’s policy priorities are met. Legislative affairs Office of the City Manager Office of the City Attorney Office of the City Clerk Communication & Engagement Policy & Leadership City Hall | 1200 Carlsbad Village Drive | Carlsbad, CA 92008 | 442-339-2820 | manager@carlsbadca.gov AT A GLANCE Policy & Leadership Transportation and Streets and Storm Drains Traffic Transportation Planning Drainage Engineering and Mobility Streetlight and electrical maintenance repairs Employees272 TRAFFIC & MOBILITY COMMISSION Advised by 43 $13.1 million ANNUAL BUDGET 350 Miles of streets maintained The Transportation Department is responsible for maintaining and improving the city’s road infrastructure to keep people moving; enhancing mobility and safety citywide through ongoing transportation planning, streets and traffic engineering, streets maintenance and signal operations; providing maintenance and posting of street signs, street legends, striping, graffiti and trash removal, pothole and sidewalk repairs. The department also maintains storm drain infrastructure such as gutters and pipes under city streets. Traffic signals operated and maintained 1801,000 Tons of debris removed from streets AT A GLANCE Transportation Water services Wastewater services Drainage system Average water use down since 2008 Gallons of safe water provided Professional staff 4.8 billion 48% 64 $77.9 million ANNUAL BUDGET 30,405 Homes and businesses served The Utilities Department provides safe and reliable water and wastewater services while protecting the natural environment and meeting regulatory requirements. The department provides community members with access to safe drinking water, wastewater collections, and recycled water for a greener Carlsbad. The Utilities Department also promotes water conservation and access to diversified and local water sources to supplement imported water. MAINTAINED 434 miles of water pipelines 265 miles of sewer pipelines 83 miles of recycled pipeline Meets all state and federal drinking water quality standards Utilities Department 5950 El Camino Real | Carlsbad, CA 92008 | 442-339-2722 | water@carlsbadca.gov AT A GLANCE Utilities