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HomeMy WebLinkAbout2023-01-11; Carlsbad Tourism Business Improvement District; Resolution 2023-003DocuSign Envelope ID: C78955BA-DCB3-4B8D-A18E-F4C06D8CE6AA RESOLUTION NO. 2023-003 A RESOLUTION OF THE ADVISORY BOARD OF THE CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT APPROVING A GRANT PROPOSAL FROM BIKE MS: BAY TO BAY AND ALLOCATING $21,875 OF CTBID GRANT FUNDING FOR FY2022-23 TO BIKE MS: BAY TO BAY WHEREAS, on March 18, 2008, the Advisory Board the Carlsbad Tourism Business Improvement District (CTBID) established a grant program to fund programs and activities that promote overnight stays in Carlsbad; and WHEREAS, on October 12, 2022, the Advisory Board updated its Grant Policy to further support tourism and tourism-related events in Carlsbad; and WHEREAS, organizers of Bike MS: Bay to Bay submitted a grant application (Attachment A to this resolution), which was deemed to be complete and to meet the requirements of the Grant Policy; and WHEREAS, per the Grant Policy, the Visit Carlsbad Board reviewed the application and made a funding recommendation to the CTBID Advisory Board; and WHEREAS the CTBID Advisory Board at its January 11, 2023 meeting, reviewed, discussed, and approved the grant application. NOW, THEREFORE, BE IT RESOLVED by the Advisory Board of the Carlsbad Tourism Business Improvement District, as follows: 1.That the above recitations are true and correct. 2.That the Advisory Board approves the grant proposal from the organizers of Bike MS: Bay to Bay and allocates grant funding in the amount of $21,875 to Bike MS: Bay to Bay in accordance with grant policy guidelines. DocuSign Envelope ID: C78955BA-DCB3-488D-A 18E-F4C06D8CE6AA PASSED, APPROVED, AND ADOPTED at a regular meeting of the Advisory Board of the Carlsbad Tourism Business Improvement District on the 11th day of January 2022, by the following vote to wit: AVES: Stripe, Canepa, Rauch, Chapin NAYS: None ABSENT: Mason, Zupanski, Becerra ABSTAIN: None TIM STRIPE, Chair SHERRY FREISINGER, City Clerk (SEAL) Exhibit 2 -Attachment A CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT Grant Application -FY 2022-2023 Use this form to apply for a CTBID grant to fund a program or event. (city ofCarlsbad NOTE: CTB/0 grants to fund destination transportation services will have a separate application and defined call for applications. To express interest or to ask a question, email business@carlsbadca.gov Applicant Information Name of proposed program/event:_B_ik_e_M_S_: _B_a_y_to_B_a_y ________________ _ Name of Applicant/Organization: National Multiple Sclerosis Society Address: 10089 Willow Creek Rd, Ste 250, San Diego, CA 92131 Contact Name: Lina Aguilon Title: Director; Bike MS-----=------------ Em a i I: lina.aguilon@nmss.org Phone: 619.363.4695 Federal Tax ID # or Social Security #: 13-5661935 Amount of Grant Request: $25,000 Program/Event Description (Use up to five additional pages if necessary for the following answers): Proposed Date or timeframe of event: October 14 -15, 2023 Is the date firm? Yes----- Describe your program or event: Include potential alignment with key experience pillars, whether the event is a new event and if there is potential to establish as a marquis recurring event for Carlsbad. The National Multiple Sclerosis Society hosts an annual two-day cycling_ event called Bike MS: Bay to Bay. Hosting1 ,500 participants along California's beautiful south coast, Bike MS has a huge presence in the City of Carlsbad, where the event starts and finishes on both days. Bike MS has helped raise over $2.5 million for the National MS Society for research and services. These funds provide services (support groups, financial aid, etc) and medications for those affected by multiple sclerosis, as well as fund research to help find a cure. for the disease. Describe how the program/event will benefit tourism in Carlsbad: Every year, Bike MS: Bay to Bay recruits over 1,500 participants, friends, families, spectators and volunteers to our local Carlsbad area, rallying behind and supporting participants riding to find a cure for MS. This directly impacts the economy of the City of Carlsbad through hotel accommodations, restaurant/food and beverage revenue and local shopping. In 2022, Bike MS helped generate over $215,000 in city-wide revenue for local a11d city businesses. Our supporters, KTLA, Monster Energy, BJs Restaurant and Brewhouse, Disney, FedEx, Ace Relocation and many more help showcase Carlsbad as a great city for future events. Projected number of out-of-town visitors:_1-',_7_00 _______ _ Projected number of hotel room nights utilized:_4_0_0 ______ _ CTBI D Grant Guidelines & Application -FY 2022-2023 Describe the estimat~d media coverage of the event: Bike MS: Bay to Bay is fortunate to have News Station KTLA as a long time partner of the event. They provide PSAs, promos and human interest stories starting 3-4 months prior to the ride and all the way up to the ride during and after the event. In addition, to stories in their newscasts, they post on KTLA and personal social media pages. We also have a large social spend to advertise on Facebook and lnstagram. A billboard will also be used to promote the ride our of the Irvine Auto Center. Experience with Proposed Program/Event Has the program/event taken place before in Carlsbad? If so, how many times has it taken place? Yes, it has taken place in Carlsbad 11 years now and the ride just completed it's 4oth year. Describe program/event history, compliance, success, etc.: This event has been highly successful and we hosted the 4oth anniversary of the ride this year, raising $2.5 million for the MS Society to help us get closer to a cure for multiple sclerosis. We have been incredibly compliant with all city regulations working with the permitting agencies and law enforcement to put on a safe, fun and well regulated event. Every year we have more cyclists join the movement as we cycle from Irvine, to Carlsbad and San Diego over two days. 80% of our ridership lives outside of the San Diego County territory. Financial Capabilities/Budget CTB/0 Grants cannot make up more than 25% of overall event revenue. Describe other funding sources and levels including committed-funds and potential matching funds: Our sponsorship revenue in 2022 was $87,500. We are working diligently with our partners to have them return for the 2023 season. In addition, our event is funded through participant fundraising; there is a $400 fund raising minimum to ride in the event and a registration fee of $20-$80. Our participants raise the bulk of our funding through their fund raising efforts. Currently, we do not have any expected matching funds for the ride. Describe how CTBID grant funds would be used: (See list of funding limitations) If funded, we'd invest the grant in our marketing and media efforts to increase exposure of our ride. Not only will it expand our audience reach but we can use the funds to market the ride outside of San Diego County where we know there lots of cyclists that can potentially ride Bike MS: Bay to Bay. We will use campaigns such as billboards, OTT (or streaming servies), social media campaigns, direct mail/mass distribution and traditional methods such as radio or television buys. Applicant Background This applicant is a (an): X Non-Profit For-Profit __ Local Public Agency __ Individual __ Other Years in Business: ____ Number of Employees: _____ Number of Volunteers: _____ _ Are there other organizations, agencies, or businesses partnered on this application? If so, list them: n/a Carlsbad Tourism Business Improvement District 1635 Faraday Ave. • Carlsbad, CA 92008 • 442-339-5987 • business@carlsbadca.gov • carlsbadca.gov CTBID Grant Guidelines & Application -FY 2022-2023 Marketing Materials Requirement CTBID grant recipients will be required to recognize on all printed material that grant program is funded in part by the CTBID. The applicant acknowledges and agrees to adhere to the marketing requirements described above. _x __ l acknowledge marketing requirements Reporting Requirements Depending on the grant amount and type of program/event, a report on how granted funds were spent, event budget, number of room nights generated, proof of meeting marketing requirements, and/or a media coverage recap may be required to be filed with the CTBID within 30 days of the event conclusion. Proof of program expenses (i.e. receipts) are required to be held for two years during which time the CTBID reserves the right to audit the records. CTBID staff will provide the applicant with any necessary reporting requirements prior to the distribution of funds. As noted in the CTBID grant guidelines, should a grant-funded event fail to take place, or miss its target by more than 50%, the grant recipient may be required to return a 'portion of or all granted funds to the CTBID. The applicant acknowledges and agrees to adhere to the reporting requirements described above. _x __ l acknowledge reporting requirements Certification I, the undersigned, do hereby attest that the above information is true and correct to the best of my knowledge and that if awarded funds, all marketing and reporting requirements will be met. Authorized Signature: ______________ _ Name: Lina Aguilon Title: Director, Bike MS Date: 12/14/2022 Submittal Information To submit your application, email a completed copy, including attachments to business@carlsbadca.gov with the subject: CTBID Grant Application. Allow two business days to acknowledge submittal. CTBID Staff will keep applicants informed of progress during consideration. If you have questions about the application, please email business@carlsbadca.gov. Carlsbad Tourism Business Improvement District 1635 Faraday Ave. • Carlsbad, CA 92008 • 442-339-5987 • business@carlsbadca.gov • carlsbadca.gov Here are some pieces to help support our application. Marketing Timeline: Launch Email & SMS March 2,.2023 Price Increase Email #1 April 16, 2023 Price Increase Email #2 June 11, 2023 Price Increase Email #3 August 20, 2023 Price Increase Email #4 September 25, 2023 Newsletter 1 June 18, 2023 News letter 2 July 16, 2023 Newsletter 3 August 13, 2023 Newsletter 4 September 24, 2023 Billboard September 14 -October 14, 2023 KTLA July-October 2023 Travel section of our website Website Link: https://mssociety.donordrive.com/index.cfm?fuseaction=cms.page&id=3923&eventID=1152#accordion- tab-5-active Lodging: Friday Night Hotel-DoubleTree by Hilton Hotel Irvine-Spectrum Room Rate: $149.00 To Make Reservations: Click here. Friday Night Hotel-Courtyard by Marriott Irvine Spectrum Room Rate $209.00 Reservations: Call 1-844-610-7857 (mention you are with Bike MS for the special rate) Saturday Host Hotel-Westin/Sheraton Carlsbad Resort and Spa Room Rate: $239 per night 2 Bedroom Suite Rate: $339 Address: 5420 Grand Pacific Dr, Carlsbad, CA 92008 Reservations: Call 760-827-4179 (reservations for the event can only be made by calling this number) Saturday Night Hotel -Hampton Inn; Carlsbad Room Rate: $209 (King Rooms) Go to the website Hampton Inn Carlsbad, CA Hotel Select date and click Special Rate and enter 'NMS' in the group code field The discounted rate will appear. Reserve before Oct 1st for the discount. Sponsor List on the website Link: https://mssociety.donord rive.com/index.cfm ?fuseaction=cms. page&id=3926&eventl D=1152 Local Sponsors Local sponsors ensure we can bring a well-supported, mission-driven ride to our local MS community. Local Presenting Sponsor Gold Sponsors { City of Carlsbad California Local Billboard at the Irvine Auto Center From: ~ To: Subject: Danya Martin-Voelker l _Ind_ClubK_Welcome to Bike MS, Paul Monday, July 25, 2022 10:25:47 AM Date: view as web page I unsubscribe from emails 7 Welcome, Paul Bike MS Cyclists III Thank you for registering for Bike MS: PGA TOUR Cycle to the Shore! Bike MS raises more money than any other cycling event for any other cause. You are changing the world for people living with MS, one mile at a time. Event Details Stay connected to your local event page for the latest ride information including logistics and fundraising tools. Go to Your Event Page Start Fundraising You have made such a difference for people affected by MS, so set your fundraising goal high and go for Club K again! Start a Facebook Fundraiser to share why Bike MS matters to you and collect donations directly through your Face book page. Club K fund raisers lead the way in helping those affected by MS live their best lives. Go to Your Fundraising Center Grab the App The Bike MS app is a great tool to have at your disposal for all things Bike MS. Each feature in the app is there to make your Bike MS experience easier. Access event information, request donations through social media, follow your fund raising progress, and track your miles. There's even a mobile check deposit feature! You ca n grab a snap of your check and upload the image into the app . . The Bike MS app is a one-stop shop for everything Bike MS. Make your ride even better and download it today! Download the Bike MS App I Ride With MS The I Ride w ith MS program, sponsored by Primal, celebrates the resilience of Bike MS cyclists who live with MS. If you know a cyclist living with.MS, tell them aboutthe I Ride with MS program. They'll enjoy special day-of-event benefits and a complimentary I Ride with MS j ersey. I I Ride With MS Program Questions? Contact your local Bike MS staff or fundraisingsupport@nmss.org. We'll see you at Bike MS: PGA TOUR Cycle to the Shore! Bike MS: PGA TOUR Cycle to the Shore October 22 -23 [I] PREMIER NATIONAL SPONSOR: rimal [I] NATIONAL SPONSOR: TITLE SPONSOR: GA TOUR [I] About Bike MS I Get Involved I Donate I COVID-19 @] @] ~ [g] DONATE NOW National MS Society I Legal Notice/Privacy Policy I Email Preferences I Unsubscribe National Multiple Sclerosis Society I 733 Third Avenue, New York, NY 10017 United States Contact us at nationalMSsociety.org or 1-800-344-4867 This message was sent to paul.mackay@comcast.net. To ensure that you continue to receive our emails, please add us to your address book. From: ~ To: Danya MartJo·Yoelker Subject: l _See what's in store for this year's Bike MS: Twin Cities Ride Monday, November 14, 2022 3:31:39 PM Date: I Caution: This is an external email. Please take care when clicking links or opening attachments. Report suspicious emails using the Phish Alert Report button. view as web page I unsubscribe from emails bike MS I j 2023 Bike MS Shirts & More Drum roll, please! Your 2023 Bike MS T-shirt is here and is ready for its close up. Check it out along with our other 2023 prizes. 2023 Bike MS participant t-sii,rt __ _ 11 Shirt & Prizes Ride Details Get the latest event updates including information on packet pick-up, routes and maps and support for first time riders. Event Details Your Bike MS Mobile App Everything Bike MS at the tip of your finger! With the Bike MS mobile app, you can connect with donors, access mobile check capture and stay current on all things Bike MS: Twin Cities Ride·. Track your physical activity and earn badges for your fundraising progress! Download the app today to make your Bike MS experience 13 smooth ride. Get the Bike MS App Stay in Shape With VeloPro Keep your body in tune, just like your bike! Check out our training program powered by VeloPro and get a custom training plan that will help you achieve your goals. VeloPro is an adaptive Al-driven platform that adjusts and customizes your training plan based on your goals, cycling.experience, current fitness an.d schedule. VeloPro is for any level of rider and will help you be your best! Train With VeloPro I Fundraising& Facebook Use the power of social media to take your fundraising to the next level! Connecting with friends and family through social media will broaden your reach and help deliver your message. Facebook Fund raisers linked from your Fund raising Center are one of the best and easiest ways to kick off your fundraising. This will allow you to see donations in real- time and count towards your fundraising total. You'll reach your goal in no time! How To Set Up Your Facebook Fundraiser I Ride With MS Program Any Bike MS cyclist living with MS can join the I Ride with MS program to enjoy special day-of-event benefits and receive a complimentary "I Ride with MS" jersey, courtesy of Primal Wear®. Learn More I Ride With MS Spotlight .@tailiagott via lnstagram, I Ride With MS cyclist "As I experience and move through life with MS, time goes by in increments of infusions, MRls and neurology checkups. Not a single day has gone by since my diagnosis without a symptom or other reminder that this disease is real and ever present in my body. Bike MS is an amazing fundraising event, and I am eternally grateful for the research and advancement that it supports ... I am doing this ride because I love biking and because I am able to, which says a lot." -@tailiagott via lnstagram, I Ride With MS cyclist Bike MS: Twin Cities Ride May13 111 PREMIER NATIONAL SPONSOR: rimal NATIONAL SPONSOR: About Bike MS I Get Involved I Donate I COVID-i9 National MS Society I Legal Notice/Privacy Policy I Email Preferences I Unsubscribe National Multiple Sclerosis Society I 733 Third Avenue, New York, NY 10017 United States Contact us at nationalMSsociety.org or 1-800-344-4867 This message was sent to anderson.sarah6l 7@.gmail.com. To ensure that you continue to receive our emails, please add us to your address book. From: ~ To: Danya Martin-Voelker Subject: NYR_Bike MS registration is now open! Tuesday, August 9, 2022 1:46:37 PM Date: view as web page I unsubscribe from emails bike MS Pump up those tires, John · Bike MS Cyclists Ill The open roads are calling-Bike MS: Oat's How We Roll registration is open! Answer the call and register now for t he lowest price of the season! Join Us at Bike MS 2023! ' Bike MS: Oat's How We Roll is just around the corner, down that hill, then a sharp left and you can't miss it. Need additional directions? We've got you covered. Training tips? We've got you covered. Fundraising support? We've ... well, you get it. Clip in and hit the open roads-it's almost time for our best event yet. Bike MS: Oat's How We Roll March25-26 PREMIER NATIONAL SPONSOR: ;primal l 111 NATIONAL SPONSOR: About Bike MS I Get Involved I Donate I COVID-19 [Q] ~ [Q] @] DONATE NOW National MS Society I Legal Notice/Privacy Policy I Email Preferences I Unsubscribe National Multiple Sclerosis Society I 733 Third Avenue, New York, NY 10017 United States Contact us at nationalMSsociety.org or l-800-344-4867 This message was sent to johnfog60@gmail.com. To ensure that you continue to receive our emails, please add us to your address book.