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Home My WebLink About2023-01-11; Carlsbad Golf Lodging Business Improvement District; Resolution 2023-004DocuSign Envelope ID: 22F79F0F-3A99-463C-B31 0-AC8FBBA6A5CD RESOLUTION NO. 2023-004 A RESOLUTION OF THE ADVISORY BOARD OF THE CARLSBAD GOLF LODGING BUSINESS IMPROVEMENT DISTRICT (CGLBID), APPROVING THE CAPE REY HILTON REIMBURSEMENT REQUEST WHEREAS, at its Nov. 27, 2012 meeting, the Carlsbad City Council adopted Ordinance No. CS- 194 forming the Carlsbad Golf Lodging Business Improvement District (CGLBID); and WHEREAS, members of the district are assessed $2 per occupied room night, which is remitted to the city monthly through the current Transient Occupancy Tax collection process; and WHEREAS, the proceeds of the additional assessment must be used to promote golf-related tourism within the boundaries of the CGLBID; and WHEREAS, each assessed hotel determines how to spend the funds collected by its respective property, provided expenditures are for approved golf-related expenses; and WHEREAS, reimbursement of these expenses may be made quarterly upon approval of the CGLBID Advisory Board up to the amount collected per property minus administrative fees; and WHEREAS, staff has reviewed the reimbursement request in Attachment A and is recommending the advisory board approve this reimbursement and authorize staff to pay the request up to the amount available. NOW, THEREFORE, BE IT RESOLVED by the Advisory Board of the Carlsbad Golf Lodging Business Improvement District, as follows: 1.The above recitations are true and correct. 2.The CGLBID Board approves the Jan. 11, 2023 reimbursement request from Cape Rey Hilton (Attachment A) and authorizes staff to pay $5,912 to Cape Rey Hilton. OocuSign Envelope ID: 22F79F0F-3A99-463C-B31 0-AC8FBBA6A5CD PASSED, APPROVED AND ADOPTED at a Regular Meeting of the Advisory Board of the Carlsbad Golf Lodging Business Improvement District on the 11th day January 2023, by the following vote, to wit: AYES: NAYS: Stripe, Rauch, Stull None ABSENT: Canepa, Mason ABSTAIN: None TIM STRIPE, Chair SHERRY FREISINGER, City Clerk (SEAL) DocuSign Envelope ID: 22F79F0F-3A99-463C-B31 0-AC8FBBA6A5CD Request for Reimbursement Exhibit 3 -Attachment A Carlsbad Golf Lodging Business Improvement District (CGLBID) Hotel: Carlsbad Beach a Hilton Resort & S a Request Amount: $5,911.79 Paid For: Golf Marketing Initiatives Q4 - Dec. only 2022 Date Paid: Dec. 2022 --------Paid By: _C____,ap_e_R_e�y�C_a_r_ls_b_ad_B_ea_c_h ___ _ Request Description (attach supporting documentation, i.e., receipts): JOB 1 Email Campaigns Using Cendyn/Guestfolio - Marketing emails that include promotion of Golf Packages here at Cape Rey at The Crossings at Carlsbad are deployed with 1his email platform. Dec. fees = $150.00 + Mgmt. hours for content creation = $98.64 Total $248.64 JOB 2 Golf Social Media Posts - Approx. 40% of total content from Social Fisch our Social Media Agency is golf related. Dec. billing@ $2,900 per month x 40% = $800.00 +Mgmt. hours for content per month by Barbara Pape, lvlwketing Manager = $98.64 Total: $898.64 JOB 3 Golf Digital Media Ad Campaigns, Verb Interactive (Digital Ad Agency) Media Spend - Dec.= $1,619.00 +Mgmt. hours for content per month by Barbara Pape, Marketing Manager = $49.32 Total $1,668.32 JOB 4 Golf Promotion/On Hold Voice Messaging -Spectrio Voice Messaging System Subscription Costs - Dec.= $122.68 + mgmt. hours for golf updates = $49.32 Total: $172.00 JOB 5 Golf campaign with Hilton Amplify program, paid search and paid social - Digiital Media Campaign promoting golf packages. Dec = $2,266.59 + hours content and campaign management by Barbara Pape = $197.28 Total: $2,463.87 JOB 6 Goff Package for The Crossings at Carlsbad on caperey.com continues at new rate in Dec. + Mgmt. hours for content and updating websites and new golf vouchers by Barbara Pape Total $65.76 JOB 7 Stay to Play Ad Package ·in PassPort to San Diego Digital and Print campaign promoting golf for 2023 +Mgmt.hours for proofing digital and newsletter content by Barbara Pape = $197.28 Total $197.28 JOB 8 Golf Moose Digital Golf pkg. campaign launchMgmt. hours for providing content and direction by Barbara Pape = $197.28 Total $197.28 Grand Total $5,911.79 DocuSign Envelope ID: 22F79F0F-3A99-463C-831 0-ACBFBBA6A5CD Financial Status Report This is where the reimbursement check will be mailed: NAME OF PAYEE: STREET ADDRESS: CITY, STATE & ZIP: PREPARED BY: TITLE: For OFFICE USE ONLY Approved By BID Manager: Approved by CGLBID Board Wave Crest Oceanfront LLC OBA Cape Rey Carlsbad Beach, Wave Crest Oceanfront LLC OBA Cape Rey Carlsbad Beach, a Hilton Resort & Spa Spa 1 Ponto Road1 Ponto Road C lsbad, CA 92011Carlsbad, CA 2 11 , Area Dir. of Sales & Marketing _______ _ Date: ------------ D DATE ___ -'Agenda Bill No.,_. ___ Resolution No. __ _ 2 DocuSign Envelope ID: 22F79FOF-3A99-463C-B310-AC8FBBA6A5CD lCENDYN' Bill To Cape Rey Carlsbad, A Hilton Resort 1 Ponto Rd Carlsbad 92011 United States Due on receipt GF-ESSENTIALS Guestfolio CRM Essentials Monthly Fee 10/1/2022 -12/31/2022 Central Dynamics LLC 980 N Federal Hwy, Ste 200 Boca Raton FL 33432 United States REMIT US FUNDS TO LOCKBOX: Central Dynamics LLC DEPT LA23832 Pasadena, CA USA 91185-3832 Property Cape Rey Carlsbad, A HIiton Resort 1 Ponto Rd Carlsbad 92011 United States 3 $150,00 JBT:��i:<H�.:p)J}\:. $450.00 ·.- ,,, _ _.-,:; . Robin Deyo 0% Invoice #INV669204 01-0ct-2022 is'iil'.iI�m;: oni·Q�tJ::�:1f 6fiJJ1;: $0.00 $450.00 State AVATAX $450.00 0% $0.00 PLEASE NOTE REMIT TO ABOVE FOR CHECK PAYMENTS BANKING INSTRUCTION FOR WIRE/ACH: Account Name: Central Dynamics LLC dba Cendyn Bank Name: Silicon Valley Bank Bank Address; 3003 Tasman Dr, Santa Clara, CA, USA 95054 Account Number: 3302772388 ABA Number: 121140399 Swift/BIC Code Number: SVBKUS6S Please Include the Invoice number when paying to Insure proper credit Pay by credit card at www.cendyn.com/payment-gateway II I I I Ill llll llll 111111111111111 INV669204 Subtotal Tax $450.00 $0.00 .. ··:$450.00i 1 of 1 DocuSign Envelope ID: 22F79F0F-3A99-463C-831 0-AC8FBBA6A5CD Billed To Rob Stirling Cape Rey Carlsbad Beach, a Hilton Resort and Spa 1 Ponto Road Carlsbad, California 92011 United States Description Social Media Management December 2022 Date of Issue 01/03/2023 Due Date 01/18/2023 Social Fisch Inc 8589994229 Invoice Number CR1222 Rate $2,000.00 8306 Wilshire Blvd #232 Beverly Hills, California 90211 United States Amount Due (USO) $2,000.00 Qty 1 Line Total $2,000.00 Subtotal 2,000.00 Tax Total Amount Paid ., �--... -·· Amount Due (USO) �c. 202--2., '600 -I- �) 0.00 2,000.00 0.00 $2,000.00 DocuSign Envelope ID: 22F79FOF-3A99-463C-B310-AC8FBBA6A5CD Invoice To: VERB Interactive Inc. 1656 Barrington Street, 5th Floor Halifax, Nova Scotia B3J OC2 Canada Cape Rey Carlsbad Beach, A Hilton Resort and Spa 1 Ponto Rd Carlsbad CA 92011 T: 902-444-7656 E: accounting@verbinteractive.com Web: www.verbinteractive.com GST/HST No: 863211777 RT0001 Date Invoice# 12/01/2022 37167 Description Amount December Digital Media -Google: Cape Rey Golf December Digital Media Management: Cape Rey Golf We appreciate your business! 1,433.00 186.00 HST 15% 0.00 Total Amount Due USD 1,619.00 Payment Terms: Due Upon Receipt DocuSign Envelope ID: 22F79F0F-3A99-463C-B310-AC8FBBA6A5CD spectrio PO Box 890271 Charlotte NC 28289-0271 United States (800) 584-4653www.spectrio.comTax ID# 85-3825945 BIIITo Cape Rey Carlsbad - A Hilton Resort 1 Ponto Road Carlsbad CA 92011 United States Due on Receipt 12/1/2022 Monthly Invoice for On Hold Marketing Message Service Address: - OHC25556 - Cape Rey Carlsbad Beach - A Hilton Resort & Spa 1 Ponto Road, Carlsbad, CA 92011 Service Dates: 12/1/2022 - 12131/2022 Service Fee Per Invoice Service Address: - OHC25556 - Cape Rey Carlsbad Beach - A Hilton Resort & Spa 1 Ponto Road, Carlsbad, CA 92011 Service Dates: 12/1/2022 - 12/31/2022 Payment Details: Please Make Checks Payable To: Remittance Address: Payment Via Webportal: Payment Via Phone: l NV #1427327 Acct OHC25556 Spectrlo, LLC PO Box 890271 Charlotte, NC 28289-0271 www.Spectrlo.com/Client-Center (800) 584-4653 X 2910 Ship To $107.69 SUBX-47381 $14.99 SUBX-147665 Subtotal S&H Cost S&H Discount Tax Total(%) ;·rotiil\ WiFI Marketing, Dfgital Signage, In-Store Music, or On Hold Messaging and Marketing Visit spectrio.com/free-gift to get started. Invoice #1427327 Acct OHC25556 12/1/2022 $107.69 $14,99 $122.68 $0.00 $0.00 . '.$1:ii:i,a • Amount Applied $0.00 1 of 2 0 u I!) <( <O <( CD CD lL co � 6 C') CD (.) C') <O st d, O> <( C') u.. 0 lL O> t-lL N N g Q) C. 0 � C: w C: O> ui :::, (J 0 0 Hotel Code Hotel Name Keyword Impressions Cost Clicks SANRSHF SANRSHF SANRSHF SANRSHF SANRSHF SANRSHF SANRSHF SANRSHF SANRSHF SANRSHF SANRSHF Cape Rey Carlsbad Beach a Hilton Resort and Spa golf trip packages 3219 $ 460.04 147 Cape Rey Carlsbad Beach a Hilton Resort and Spa golf resort 3275 $ 357.55 121 Cape Rey Carlsbad Beach a Hilton Resort and Spa golf resort packages 1852 $ 347.39 113 Cape Rey Carlsbad Beach a Hilton Resort and Spa The Crossings at Carlsbad 1974 $ 176.49 82 Cape Rey Carlsbad Beach a Hilton Resort and Spa golf vacations 2187 $ 274.63 79 Cape Rey Carlsbad Beach a Hilton Resort and Spa stay and play golf packages 1332 $ 155.98 53 Cape Rey Carlsbad Beach a Hilton Resort and Spa carlsbad golf resorts 659 $ 152.34 51 Cape Rey Carlsbad Beach a Hilton Resort and Spa golf vacation packages 1067 $ 148.89 48 Cape Rey Carlsbad Beach a Hilton Resort and Spa luxury golf resorts 695 $ 113.62 32 Cape Rey Carlsbad Beach a Hilton Resort and Spa golf packages 641 $ 57.91 19 Cape Rey Carlsbad Beach a Hilton Resort and Spa golf resorts near me 155 $ 21.75 9 DfQ,. 2tY2-Z , -;) fo&, 59 ./ ff t_cro� AMPLWY pr2oG/LA fv1 Cf /tlD 98t!2C{{) CTR 5% 4% 6% 4% 4% 4% 8% 5% 5% 3% 6% C��boAA i 5' I(') i 17> ico· i:::i [gi 1< l(t)0 "O (ti q N N "TI -.J <O STAY TO PLAY -CARLSBAC� )> GOLF G:ETAWAY FOR TWCf PLAY AT THE CROSSINGS 1; CARLSBAD � "TI (ll (ll Stay to Play in a gol,fer's paradise, Carlsbad, C� 0, 0 Awaken to coastal breezes and spend the afte 0 enjoying the panoramic layout of The Crossinf Carlsbad, a challenging hilltop course located mile from the coast and a short 10 minute dr1vi Cape Rey Carlsbad Beach. Check out the cow One Night Stay 1,vith One Round of Golf for Tv•.io Guests, or Stay Two Nights ·•..vith li1vo Days of Golf. RATES STARTING AT $359 PER NIGHT Package Details ilv�ibhilitv- P;:;rk--;:;rn:, ;:w;:;il:;;hlt:1 -thrn1 ,nh M;::irrh 1 A ?O??. OocuSign Envelope ID: 22F79FOF-3A99-463C-B310-AC8FBBA6A5CD beautiful !Jlerlence lclstHwy. Carlsbad 11e from. center of Id plenty I are just cenic golf 0for year- I private 11ingwlll ~ venues eject will amazing 73 -kom your lions, res- :rurnlshed tion rent- Ito urban ria~help ·town San OocuSign Envelope ID: 22F79F0F-3A99-463C-B310-AC8FBBA6ASCD RE: Golt Moose -Stay & Play PROOF - mark@goifmoose.comTo O Barbara PapeJ (D '{ou replied to this message on 12/12/2022 3:06 PM. Thanks, Mark Reynolds � Ci\l·)E RE·r '15) C � � �. �' ! �' �,, 1 � � � •C H '"\\\E CHOSS!No.s-.... -; �� I� RI. � Et/• Cl Golf Moose I LiveDiscounts Calendar: Click here to schedule a call Phone: 559-325-0644 Website: golfmoose.com