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HomeMy WebLinkAbout2023-04-18; City Council; ; Establishment of the Carlsbad Tourism Business Improvement District Under the Property and Business Improvement District Law of 1994CA Review GH Meeting Date: April 18, 2023 To: Mayor and City Council From: Scott Chadwick, City Manager Staff Contact: David Graham, Chief Innovation Officer david.graham@carlsbadca.gov, 442-339-5992 Matt Sanford, Economic Development Manager matt.sanford@carlsbadca.gov, 442-339-5987 Subject: Establishment of the Carlsbad Tourism Business Improvement District Under the Property and Business Improvement District Law of 1994 Districts: All Recommended Action Hold a public hearing and adopt a resolution declaring results of majority protest proceedings and establishing the Carlsbad Tourism Business Improvement District. Executive Summary The City Council is being asked to hold a public hearing and adopt a resolution re-establishing the Carlsbad Tourism Business Improvement District under a different state law, the Property and Business Improvement District Law of 1994. The proposed re-established Carlsbad Tourism Business Improvement District would continue to assess fees from all the hotels, motels, resorts and short-term vacation rentals in the city to pay for tourism promotion encouraging people to visit and stay in Carlsbad. This public hearing is intended to determine if there is a majority protest to the assessments to be collected by the re-established district, as required by state law. A majority protest is defined as written protests received from owners of businesses in the proposed district that would pay 50% or more of the assessments proposed to be levied, with the vote weighted based on the assessment proposed to be levied on each lodging business. If there is no majority protest, the City Council may adopt a resolution establishing the Carlsbad Tourism Business Investment District under the Property and Business Improvement District Law of 1994 (Exhibit 1) and levy the assessment in accordance with the proposed Management District Plan (Attachment A). Explanation & Analysis Background The existing Carlsbad Tourism Business Improvement District was established in 2005 under the state’s Parking and Business Improvement Area Law of 1989. In 2020, the district, through a April 18, 2023 Item #11 Page 1 of 44 petition from the majority of the lodging businesses in Carlsbad (as measured by the revenue they contributed), and subsequent City Council action, raised the assessment from $1 per room night to 2% of the daily room night cost. The increase in the assessment rate increased the district’s budget from approximately $1.5 million to approximately $6.5 million. This larger budget went into effect beginning in fiscal year 2020-2021 and allowed for more robust tourism promotion. The statutory authority for the existing district was adequate in previous years, but now that the district’s assessment, budget and capabilities have grown, and a majority of Carlsbad lodging businesses – which both pay for and benefit from the assessment – have expressed their support to form a new Carlsbad Tourism Business Improvement District, with a more modern authorization structure. At its Jan. 12, 2022, meeting, the existing district’s Advisory Board, made up of representatives of local hotels and resorts, voted to explore options to modernize the district’s operations, including possibly establishing a new district under the Property and Business Improvement District Law of 1994, and disestablishing the existing district. Civitas Advisors, a business improvement district consulting firm was retained to assist with the process and worked with the Advisory Board and city staff to draft a Management District Plan, which was approved by the Advisory Board in July 2022. The Management District Plan also allows for operations that could result in the consolidation of the Carlsbad Golf Lodging Business Improvement District with the proposed Carlsbad Tourism Business Improvement District, which would result in even more operational efficiencies.1 Information about the potential changes, including a summary of the potential changes and a copy of the petition, was sent to all lodging businesses in October 2022. The city received enough petitions in support of the change to allow the City Council to begin the process of establishing a new district. At least 50% of the businesses that are assessed, as measured by revenue generated to the district, must submit petitions to form a new district under the 1994 law, and as of Jan. 31, 2023, the city received petitions in support of the change from 69% of the district’s assessment base. At its Feb. 7, 2023, meeting, the City Council adopted a Resolution of Intention, Resolution No. 2023-04, to establish a new district under the 1994 law, set a public meeting for March 7 and set a public hearing for April 18, 2023. As part of the establishment process, a public meeting was scheduled for March 7 to allow for public testimony on the proposed establishment of the district and the levy of the proposed assessment. At its March 7, 2023, public meeting, the City Council received no comments. Resolution 2023-049 also set a public hearing on April 18, 2023, for the City Council to hear and receive objections and protests, if any, to the establishment of the CTBID and the levy of the proposed assessment. 1 The Carlsbad Golf Lodging Business Improvement District levies an assessment of $2 per occupied room per night for all overnight stays at the properties of the golf tourism businesses that participate in the district. The funds are used to support and promote the local golf tourism industry. April 18, 2023 Item #11 Page 2 of 44 The full analysis of the benefits of transitioning from the statutory authority granted under the state’s Parking and Business Improvement Area Law of 1989 to the authority granted under the Property and Business Improvement District Law of 1994 is provided in the Feb. 7, 2023, staff report (Exhibit 2). Fiscal Analysis There is no immediate fiscal impact to the city by approving the establishment of the new Carlsbad Tourism Business Improvement District. The city will receive a fee of 2% of the amount collected by the district to cover its costs of administration costs, consistent with its current practice. Because the district’s programs are intended to increase visitation to the city, there may be a resulting increase in transient occupancy tax and sales tax collections. Options Staff and the existing Carlsbad Tourism Business Improvement District Advisory Board recommend the City Council adopt the Resolution of Formation to establish the new district, consistent with the petition received by local lodging businesses. Alternatively, the City Council could choose not to adopt the Resolution of Formation. If this option is chosen, the current Carlsbad Tourism Business Improvement District may continue to operate, though assessments would need to be reauthorized on an annual basis. Choosing not to adopt the Resolution of Formation would be counter to the stated preference of most lodging businesses in the city, who petitioned for the change, and may limit the ability to promote tourism in Carlsbad. Next Steps The five-year term of the new Carlsbad Tourism Business Improvement District would begin on July 1, 2023, or as soon as possible thereafter. Once the new Carlsbad Tourism Business Improvement District is formed, future City Council action will be necessary to disestablish the existing district(s), at which point staff will return to City Council to begin that process. In the interim, both the current Carlsbad Tourism Business Improvement District and the Carlsbad Golf Lodging Business Improvement District will continue to operate as authorized by the City Council. Environmental Evaluation This action does not require environmental review because it does not constitute a project within the meaning of the California Environmental Quality Act under California Public Resources Code Section 21065 in that it has no potential to cause either a direct physical change or a reasonably foreseeable indirect physical change in the environment. Exhibits 1.City Council resolution 2.Feb. 7, 2023, City Council staff report (on file in the Office of the City Clerk) April 18, 2023 Item #11 Page 3 of 44 RESOLUTION NO. 2023-118 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD, CALIFORNIA, DECLARING RESULTS OF MAJORITY PROTEST PROCEEDINGS AND ESTABLISHING THE CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT WHEREAS, the City of Carlsbad created the existing Carlsbad Tourism Business Improvement District in 2005 under the Parking and Business Improvement Area Law of 1989, by Resolution No. 2005-281; and WHEREAS, the City and existing Carlsbad Tourism Business Improvement District seek to modernize by forming a new Carlsbad Tourism Business Improvement District pursuant to the Property and Business Improvement District Law of 1994, Streets & Highways Code Section 36600 et seq.; and WHEREAS, the Property and Business Improvement Law of 1994, authorizes the City to establish business improvement districts upon petition by a weighted majority of the business owners located within the boundaries of the district; and WHEREAS, lodging business owners who will pay more than fifty percent (50%) of the proposed assessment, as weighted according to the amount of the assessment to be paid by each petitioner, within the boundaries of the proposed Carlsbad Tourism Business Improvement District (CTBID) have petitioned the City Council to establish the CTBID; and WHEREAS, included with the petitions was a Management District Plan (Plan) summary that describes the proposed assessment to be levied on lodging businesses within the CTBID to pay for marketing and sales promotions, golf-related programs and activities, and grants programs, and other improvements and activities set forth in the Plan; and WHEREAS, the assessed lodging businesses within the CTBID will receive a specific benefit from the activities and improvements set forth in the Plan; and WHEREAS, on February 7, 2023, the City Council adopted Resolution No. 2023-049 "A Resolution of the City Council of Carlsbad, California, Declaring Its Intention to Establish a Carlsbad Tourism Business Improvement District and Fixing the Time and Place of a Public Meeting and a Public Hearing Theron and Giving Notice Thereof'; and WHEREAS, on March 7, 2023, at 5:00 PM at Council Chambers located at 1200 Carlsbad Village Drive, Carlsbad, CA 92008, the City Council held a public meeting regarding the establishment of the Exhibit 1 April 18, 2023 Item #11 Page 4 of 44 CTBID, and the City Council heard and received objections and protests, if any, to the establishment of the CTBID and the levy of the proposed assessment; and WHEREAS, on April 18, 2023, at 5 PM at Council Chambers located at 1200 Carlsbad Village Drive, Carlsbad, CA 92008, the City Council held a public hearing regarding the establishment of the CTBID; and WHEREAS, the public meeting and public hearing to consider the establishment of the CTBID were properly noticed in accordance with Streets and Highways Code Section 36623; and WHEREAS, the City Council heard and received all objections and protests to, and all written and oral testimony about, if any, the establishment of the CTBID and the levy of the proposed assessment during the public hearing on April 18, 2023; and WHEREAS, the City Clerk has determined that there was no majority protest. A majority protest is defined as written protests received from owners of businesses in the proposed CTBID which would pay fifty percent (50%) or more of the assessments proposed to be levied. Protests are weighted based on the assessment proposed to be levied on each lodging business; and WHEREAS, the City bears the burden of proving by a preponderance of the evidence that an assessment imposed for a specific benefit or specific government service is not a tax, that the amount is no more than necessary to cover the costs to the City in providing the specific benefit or specific government service, and that the manner in which those costs are allocated to a payor bear a fair or reasonable relationship to the specific benefits or specific government services received by the payor. NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad, California, as follows: 1. 2. 3. 4. That the above recitations are true and correct. The CTBID is established for a five (5) year term, beginning July 1, 2023, or as soon as possible thereafter, and end five (5) years from its start date. The Plan dated March 14, 2023, is adopted and approved and attached hereto as Attachment A. The activities to be provided to benefit businesses in the CTBID will be funded by the levy of the assessment. The revenue from the assessment levy shall not be used: to provide activities that directly benefit businesses outside the CTBID; to provide activities or improvements outside the CTBID; or for any purpose other than the purposes April 18, 2023 Item #11 Page 5 of 44 specified in this Resolution, the Resolution of Intention, and the Plan. Notwithstanding the foregoing, improvements and activities that must be provided outside the CTBID boundaries to create a specific benefit to the assessed businesses may be provided but shall be limited to marketing or signage pointing to the CTBID. 5.The City Council finds as follows: a)The activities funded by the assessment will provide a specific benefit to assessed businesses within the CTBID that is not provided to those not paying the assessment. b)The assessment is a charge imposed for a specific benefit conferred or privilege granted directly to the payor that is not provided to those not charged, and which does not exceed the reasonable costs to the local government of conferring the benefit or granting the privilege. c)The assessment is a charge imposed for a specific government service or product provided directly to the payor that is not provided to those not charged, and which does not exceed the reasonable costs to the local government of providing the service or product. d)Assessments imposed pursuant to the CTBID are levied solely upon the assessed business, and the business owner is solely responsible for payment of the assessment when due. If the owner chooses to collect any portion of the assessment from a transient, that portion shall be specifically called out and identified for the transient in all communications from the business owner as the "CTBID Assessment" or "Tourism Assessment," as specified in the Plan. 6.The annual assessment rate shall be two percent (2%} of gross short-term room rental revenue. Based on the lack of benefit received, assessments will not be collected on revenue resulting from occupancies of any officer or employee of a foreign government who is exempt by reason of express provision of federal law or international treaty. Lodging businesses may elect to pay an additional one percent (1%) assessment. The funds raised through this additional lodging business assessment shall be used to promote golf-related programs and activities, thereby increasing demand for room night sales for those lodging businesses that opt-in to paying the additional assessment. April 18, 2023 Item #11 Page 6 of 44 7.The assessments levied for the CTBID shall be applied towards marketing and sales promotions, golf-related programs and activities, and grants programs to market Carlsbad lodging businesses as tourist, meeting and event destinations, and other improvements and activities as set forth in the Plan. The proceeds of the additional one percent (1%) assessment will pay for golf-related programs and services specifically tailored only to those paying the additional assessment. Funds remaining at the end of any year may be used in subsequent years in which CTBID assessments are levied as long as they are used consistent with the requirements of this Resolution and the Plan. 8.Assessments levied on lodging businesses pursuant to this Resolution shall be levied on the basis of benefit. Because the services provided are intended to increase the number of room rentals, an assessment based on room rentals is the best measure of benefit. 9.The assessments for the entire CTBID will total approximately $6,800,000 in year one. 10.Bonds shall not be issued to fund the CTBID. 11.The CTBID shall include all lodging businesses, existing and in the future, available for public occupancy located within the boundaries of the City of Carlsbad. A boundary map is attached and incorporated by reference. 12.The assessments shall be used for the purposes set forth above and any funds remaining at the end of any year may be used in subsequent years in which the CTBID assessment is levied, as long as the funds are used consistent with the requirements set forth herein. 13.The assessments to fund the activities and improvements for the CTBID will be collected by the City on a monthly basis, and in accordance with Streets and Highways Code Section 36631. 14.The City Council, through adoption of this Resolution and the Plan, has the right pursuant to Streets and Highways Code Section 36651, to identify the body that shall implement the proposed program, which shall be the Owners' Association of the CTBID as defined in Streets and Highways Code Section 36612. The City Council has determined that Carlsbad Convention and Visitors Bureau, dba Visit Carlsbad, shall be the CTBID Owners' Association. April 18, 2023 Item #11 Page 7 of 44 15.Carlsbad Convention and Visitors Bureau, dba Visit Carlsbad, pursuant to Streets and Highways Code Section 36650, shall cause to be prepared a report for each fiscal year, except the first year, for which assessments are to be levied and collected to pay the costs of the improvement and activities described in the report. The first report shall be due after the first year of operation of the CTBID. 16.The CTBID established pursuant to this resolution will be subject to any amendments to the Property and Business Improvement District Law of 1994. 17.The City Clerk, or designee, is directed to take all necessary actions to complete the establishment of the CTBID and to levy the assessments. 18.This Resolution shall take effect immediately upon its adoption by the City Council. PASSED, APPROVED AND ADOPTED at a Regular Meeting of the City Council of the City of Carlsbad on the 18th day of April, 2023, by the following vote, to wit: AYES: NAYS: ABSTAIN: ABSENT: Blackburn, Bhat-Patel, Acosta, Burkholder, Luna. None. None. None. KEITH BLACKBURN, Mayor lv SHERRY FREISINGER, City Clerk1[ (SEAL) April 18, 2023 Item #11 Page 8 of 44 Prepared pursuant to the Property and Business Improvement District Law of 1994, Streets and Highways Code section 36600 et seq. March 14, 2023 CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT MANAGEMENT DISTRICT PLAN 2023-2028 Attachment A April 18, 2023 Item #11 Page 9 of 44 Contents I. OVERVIEW ......................................................................................................................................... 3 II. BACKGROUND ................................................................................................................................. 5 III. BOUNDARY ....................................................................................................................................... 6 IV. ASSESSMENT BUDGET AND SERVICES ................................................................................ 8 A. Annual Service Plan ............................................................................................................. 8 B. Annual Budget ................................................................................................................... 11 C. California Constitutional Compliance ................................................................................ 11 D. Assessment ......................................................................................................................... 13 E. Penalties and Interest .......................................................................................................... 13 F. Time and Manner for Collecting Assessments ................................................................... 14 V. GOVERNANCE ............................................................................................................................... 15 A. Owners’ Association .......................................................................................................... 15 B. Brown Act and California Public Records Act Compliance .............................................. 15 C. Annual Report .................................................................................................................... 15 APPENDIX 1 – LAW .................................................................................................................................... 16 APPENDIX 2 – ASSESSED BUSINESSES .............................................................................................. 27 Prepared by Civitas (800)999-7781 www.civitasadvisors.com April 18, 2023 Item #11 Page 10 of 44 3 CTBID Management District Plan March 14, 2023 I. OVERVIEW Developed by the City of Carlsbad (City), and Carlsbad hoteliers, the Carlsbad Tourism Business Improvement District (CTBID) is an assessment district designed to provide specific benefits to payors, by funding marketing and sales promotion efforts for assessed businesses. This approach has been used successfully in other destination areas throughout the country to provide the benefit of additional room night sales directly to payors. In 2005, the CTBID was originally formed pursuant to the Parking and Business Improvement Area Law of 1989 (89 Law). This effort seeks to modernize the CTBID by disestablishing the 89 Law District and forming a new District pursuant to the Property and Business Improvement District Law of 1994 (94 Law). Location: The CTBID includes all lodging businesses, existing and in the future, available for public occupancy located within the boundaries of the City of Carlsbad, as shown on the map in Section III. Services: The CTBID is designed to provide specific benefits directly to payors by increasing demand for room night sales. Marketing and sales promotions, golf-related programs and activities, and grants programs will increase demand for overnight tourism and market payors as tourist, meeting and event destinations, thereby increasing demand for room night sales. Budget: The total CTBID annual budget for the initial year of its five (5) year operation is anticipated to be approximately $6,800,000. A similar budget is expected to apply to subsequent years, but this budget is expected to fluctuate as room sales do. Cost: The annual assessment rate is two percent (2%) of gross short-term room rental revenue. Based on the lack of benefit received, assessments will not be collected on revenue resulting from occupancies of any officer or employee of a foreign government who is exempt by reason of express provision of federal law or international treaty. Lodging businesses may elect to pay an additional one percent (1%) assessment. The funds raised through this additional lodging business assessment shall be used to promote golf-related programs and activities, thereby increasing demand for room night sales for those lodging businesses that opt-in to paying the additional assessment. The proceeds of the additional assessment will pay for golf-related programs and services specifically tailored only to those paying the additional assessment. Collection: The City will be responsible for collecting the assessment on a monthly basis (including any delinquencies, penalties and interest) from each lodging business located in the boundaries of the CTBID. The City shall take all reasonable efforts to collect the assessments from each lodging business. Duration: The CTBID will have a five (5) year life, beginning July 1, 2023 or as soon as possible thereafter, and end five (5) years from its start date. Once per year, beginning on the anniversary of CTBID formation, there is a thirty (30) day period in which owners paying fifty percent (50%) or more of the assessment may protest and initiate a City April 18, 2023 Item #11 Page 11 of 44 4 CTBID Management District Plan March 14, 2023 Council hearing on CTBID termination. After five (5) years, the CTBID may be renewed if business owners support continuing the CTBID programs. Management: Carlsbad Convention and Visitors Bureau, dba Visit Carlsbad (VC), will serve as the CTBID’s Owners’ Association. The Owners’ Association is charged with managing funds and implementing programs in accordance with this Plan, and must provide annual reports to the City Council. April 18, 2023 Item #11 Page 12 of 44 5 CTBID Management District Plan March 14, 2023 II. BACKGROUND TBIDs are an evolution of the traditional Business Improvement District. The first TBID was formed in West Hollywood, California in 1989. Since then, over 100 California destinations have followed suit. In recent years, other states have begun adopting the California model – Massachusetts, Montana, South Dakota, Washington, Colorado, Texas and Louisiana have adopted TBID laws. Several other states are in the process of adopting their own legislation. The cities of Wichita, Kansas and Newark, New Jersey used an existing business improvement district law to form a TBID. And, some cities, like Portland, Oregon and Memphis, Tennessee have utilized their home rule powers to create TBIDs without a state law. California’s TBIDs collectively raise over $300 million annually for local destination marketing. With competitors raising their budgets, and increasing rivalry for visitor dollars, it is important that Carlsbad lodging businesses continue to invest in stable, lodging-specific marketing programs. TBIDs utilize the efficiencies of private sector operation in the market-based promotion of tourism districts. TBIDs allow lodging business owners to organize their efforts to increase demand for room night sales. Lodging business owners within the TBID pay an assessment and those funds are used to provide services that increase demand for room night sales. In California, most TBIDs are formed pursuant to the Property and Business Improvement District Law of 1994. This law allows for the creation of a benefit assessment district to raise funds within a specific geographic area. The key difference between TBIDs and other benefit assessment districts is that funds raised are returned to the private non-profit corporation governing the district. There are many benefits to TBIDs: • Funds must be spent on services and improvements that provide a specific benefit only to those who pay; • Funds cannot be diverted to general government programs; • They are customized to fit the needs of payors in each destination; • They allow for a wide range of services; • They are designed, created and governed by those who will pay the assessment; and • They provide a stable, long-term funding source for tourism promotion. April 18, 2023 Item #11 Page 13 of 44 120 100 80 60 40 20 0 Number of Districts Operating in California 109114 101 95 75 61 64 46 38 ;i'sf'I 6 CTBID Management District Plan March 14, 2023 III. BOUNDARY The CTBID will include all lodging businesses, existing and in the future, available for public occupancy located within the boundaries of the City of Carlsbad. Once per year, businesses within the geographic boundaries of the CTBID shall have a thirty (30) day period of opportunity to elect to pay an additional one percent (1%) assessment to specifically fund golf-related programs and services that drive demand for overnight visitation. Businesses shall have thirty (30) days to request to be included in the golf assessment budget of the CTBID and shall pay the additional one percent (1%) assessment for the entirety of the upcoming fiscal year. Requests to be included must be submitted to Visit Carlsbad in writing, identify the business to be included, and be signed by an authorized representative of the business. At the same time, a business which has previously requested to be included in the golf assessment budget of the CTBID may submit a request to be removed for the upcoming fiscal year. After each annual thirty (30) day opt in period, Visit Carlsbad shall include a current listing of all assessed businesses in the annual report submitted to the City required pursuant to Government Code §36650. Lodging business means: any structure, or any portion of any structure, which is occupied or intended or designed for occupancy by transients for dwelling, lodging or sleeping purposes and includes any hotel, inn, tourist home or house, motel, studio hotel, bachelor hotel, lodging house, rooming house, apartment house, dormitory, public or private club, mobile home or house trailer at a fixed location or other similar structure or portion thereof. Lodging business shall also include short term rentals, and private campgrounds where only a site and accompanying facilities are rented. A complete listing of lodging businesses within the CTBID can be found in Appendix 2. April 18, 2023 Item #11 Page 14 of 44 7 CTBID Management District Plan March 14, 2023 April 18, 2023 Item #11 Page 15 of 44 PACIFIC OCE:A/\J Carlsbad City Limits 8 CTBID Management District Plan March 14, 2023 IV. ASSESSMENT BUDGET AND SERVICES A. Annual Service Plan Assessment funds will be spent to provide specific benefits conferred or privileges granted directly to the payors that are not provided to those not charged, and which do not exceed the reasonable cost to the City of conferring the benefits or granting the privileges. The privileges and services provided with the CTBID funds are sales and marketing and grants programs available only to assessed businesses. A service plan assessment budget has been developed to deliver services that benefit the assessed businesses. A detailed annual assessment budget will be developed and approved by VC. The table below illustrates the initial annual assessment budget allocations. The total initial assessment budget is $6,800,000. Initial Annual Assessment Budget $6,800,000 Grants Program, $340,000 , 5% Sales & Marketing, $4,556,000 , 67% Contingency / Reserve , $408,000 , 6.0% Administration & Operations, $272,000 , 4% City Admin Fee, $136,000 , 2.0% Golf- Related Programs and Services , $1,088,000 , 16% Although actual revenues will fluctuate due to market conditions, the proportional allocations of the budget shall remain the same, except with respect to the Golf-Related Programs. The Golf-Related Programs percentage allocation shall be based on actual golf-related assessments. With the exception of Golf-Related Programs and Services, the VC board shall have the authority to adjust budget allocations between the categories by no more than twenty percent (20%) of the total budget per year. Such budget allocation adjustments shall be based on the needs and priorities of assessed lodging businesses in the CTBID, and shall confer a specific benefit to assessed lodging businesses in accordance with this Plan. A description of the proposed improvements and activities for the initial year of operation is below. The same activities are proposed for subsequent years. In the event of a legal challenge against the CTBID, any and all assessment funds may be used for the costs of defending the CTBID. Each budget category includes all costs related to providing that service. For example, the sales and marketing budget includes the cost of staff time dedicated to overseeing and implementing the sales and marketing program. Staff time dedicated purely to administrative tasks is allocated to the administrative portion of the budget. The costs of an individual staff member may be allocated to April 18, 2023 Item #11 Page 16 of 44 9 CTBID Management District Plan March 14, 2023 multiple budget categories. The staffing levels necessary to provide the services below will be determined by the VC on an as- needed basis. Sales & Marketing A sales and marketing program will promote assessed businesses as tourist, meeting, and event destinations. The sales and marketing program will have a central theme of promoting Carlsbad as a desirable place to visit overnight. The program will have the goal of increasing demand for overnight visitation and room night sales at assessed businesses, and may include the following activities: • Internet marketing efforts to increase awareness and optimize internet presence; • Print ads in magazines and newspapers targeted at potential visitors; • Television and Radio ads targeted at potential visitors; • Operation of a visitor’s center; • Development and implementation of a public relations and communications strategy, inclusive of social media outlets and press release distribution designed to increase overnight visitation at assessed businesses; • Attendance of trade shows; • Sales blitzes; • Familiarization tours; • Preparation and production of collateral promotional materials such as brochures, flyers and maps; • Attendance of professional industry conferences and affiliation events; • Lead generation activities, including the Group Incentives Program, designed to attract group events to Carlsbad; • Director of Sales meetings to plan and coordinate group direct promotion efforts; • Director of Marketing and Marketing Manager meetings to plan and coordinate leisure promotion efforts; and • Other Sales & Marketing programs and activities that increase demand for overnight visitation to assessed businesses. Golf-Related Programs & Services For lodging businesses that elect to pay the additional one percent (1%) assessment, golf-related services may include, but are not limited to: • Golf signage, and such equipment related specifically to the promotion of golf to increase demand for overnight visitation to lodging businesses paying the additional assessment; • Joint marketing related to the promotion of golf and golf courses included within the CTBID to increase demand for overnight visitation to lodging businesses that are paying the additional assessment; • Marketing promotion such as radio, TV, or print advertising of golf and golf courses included within the CTBID to increase demand for overnight visitation to lodging businesses paying the additional assessment; • On-line/internet promotions jointly advertising golf and golf courses included within the CTBID to increase demand for overnight visitation to lodging businesses paying the additional assessment; • Marketing and sales staff on time spent on joint marketing efforts to increase demand for overnight visitation to lodging businesses paying the additional assessment; and • Other programs and activities that promote golf-related tourism and confer a specific benefit to the lodging businesses that are paying the additional assessment. April 18, 2023 Item #11 Page 17 of 44 10 CTBID Management District Plan March 14, 2023 A policy relating to the expenditure of monies raised from the additional one percent (1%) assessment shall be developed by the VC Board. Grants Program The grants programs will fund projects and events that increase overnight visitation to assessed businesses, as well as fund programs that alleviate challenges to maximizing occupancy rates. The objectives of the grant program are to: encourage the development of innovative tourism products; promote collaboration within and across sectors of the tourism industry; reach important travel segments such as multicultural, family and senior markets; strengthen the marketing capacity of partnering organizations; and combine the resources of the CTBID and its tourism partners to leverage their collective marketing efforts. Projects and events funded and approved by the CTBID must include a plan for the return on investment (ROI), including but not limited to, the generation of room nights, and must also include a follow-up analysis. Policies relating to projects awarded and contributions from the grants program shall be set by the VC Board annually. Administration and Operations The administration and operations portion of the budget shall be utilized for administrative staffing costs, office costs, advocacy and other general administrative costs such as insurance, legal, and accounting fees. Contingency/Reserve The budget includes a contingency line item to account for uncollected assessments, if any. If there are contingency funds collected, they may be held in a reserve fund or utilized for other program, administration or renewal costs at the discretion of the VC Board. Policies relating to contributions to the reserve fund, the target amount of the reserve fund, and expenditure of monies from the reserve fund shall be set by the VC Board. The reserve fund may be used for the costs of renewing the CTBID. City Administration Fee The City of Carlsbad shall be paid a fee equal to two percent (2%) of the amount of assessment collected to cover its costs of collection and administration. April 18, 2023 Item #11 Page 18 of 44 11 CTBID Management District Plan March 14, 2023 B. Annual Budget The total five (5) year improvement and service plan budget is projected at approximately $6,800,000 annually, or $36,102,124 through 2028 as shown in the table below. A three percent (3%) annual increase in the total budget is shown, to account for estimated increased room night sales as a result of CTBID efforts. This three percent (3%) annual increase is a conservative estimate based on the effects of similarly sized TBID budgets. A similar budget is expected to apply to subsequent years, but this budget is expected to fluctuate as room sales do. Year Sales & Marketing Grants Programs Admin Contingency/ Reserve City Admin Fee Golf-Related Programs & Activities Total FY23/24 $4,556,000 $340,000 $272,000 $408,000 $136,000 $1,088,000 $6,800,000 FY24/25 $4,692,680 $350,200 $280,160 $420,240 $140,080 $1,120,640 $7,004,000 FY25/26 $4,833,460 $360,706 $288,565 $432,847 $144,282 $1,154,259 $7,214,120 FY26/27 $4,978,464 $371,527 $297,222 $445,833 $148,611 $1,188,887 $7,430,544 FY27/28 $5,127,818 $382,673 $306,138 $459,208 $153,069 $1,224,554 $7,653,460 Total $24,188,423 $1,805,106 $1,444,085 $2,166,127 $722,042 $5,776,340 $36,102,124 C. California Constitutional Compliance The CTBID assessment is not a property-based assessment subject to the requirements of Proposition 218. Courts have found Proposition 218 limited the term ‘assessments’ to levies on real property.1 Rather, the CTBID assessment is a business-based assessment, and is subject to Proposition 26. Pursuant to Proposition 26 all levies are a tax unless they fit one of seven exceptions. Two of these exceptions apply to the CTBID, a “specific benefit” and a “specific government service.” Both require that the costs of benefits or services do not exceed the reasonable costs to the City of conferring the benefits or providing the services. 1. Specific Benefit Proposition 26 requires that assessment funds be expended on, “a specific benefit conferred or privilege granted directly to the payor that is not provided to those not charged, and which does not exceed the reasonable costs to the local government of conferring the benefit or granting the privilege.”2 The services in this Plan are designed to provide targeted benefits directly to assessed businesses, and are intended only to provide benefits and services directly to those businesses paying the assessment. These services are tailored not to serve the general public, businesses in general, or parcels of land, but rather to serve the specific businesses within the CTBID. The activities described in this Plan are specifically targeted to increase demand for room night sales for assessed lodging businesses within the boundaries of the CTBID, and are narrowly tailored. CTBID funds will be used exclusively to provide the specific benefit of increased demand for room night sales directly to the assessees. Assessment funds shall not be used to feature non-assessed lodging businesses in CTBID programs, or to directly generate sales for non-assessed businesses. The activities paid for from assessment revenues are business services constituting and providing specific benefits to the assessed businesses. The assessment imposed by this CTBID is for a specific benefit conferred directly to the payors that is not provided to those not charged. The specific benefit conferred directly to the payors is an increase in demand for room night sales. The specific benefit of an increase in demand for room 1 Jarvis v. the City of San Diego 72 Cal App. 4th 230 2 Cal. Const. art XIII C § 1(e)(1) April 18, 2023 Item #11 Page 19 of 44 12 CTBID Management District Plan March 14, 2023 night sales for assessed lodging businesses will be provided only to lodging businesses paying the district assessment, with marketing and sales programs promoting lodging businesses paying the CTBID assessment. The marketing and sales programs will be designed to increase room night sales at each assessed lodging businesses. Because they are necessary to provide the marketing and sales programs that specifically benefit the assessed lodging businesses, the administration and contingency services also provide the specific benefit of increased demand for room night sales to the assessed lodging businesses. The assessment was calculated based on the total cost of the activities to be provided for the benefit of the businesses within the CTBID, with costs allocated based on the proportional benefit conferred to each business. Activities funded by the CTBID are specifically targeted to increase room nights at assessed businesses. All room night sales do not represent the same benefit to the payors. For example, a higher priced room night is of greater benefit than a lower priced room night because the assessee derives greater revenue. To account for this benefit differential and to make sure the benefits are proportional, an assessment formula based on a percentage of revenue has been selected. The proposed formula accurately reflects greater benefit to assessed businesses with higher priced room nights. Although the CTBID, in providing specific benefits to payors, may produce incidental benefits to non-paying businesses, the incidental benefit does not preclude the services from being considered a specific benefit. The legislature has found that, “A specific benefit is not excluded from classification as a ‘specific benefit’ merely because an indirect benefit to a nonpayor occurs incidentally and without cost to the payor as a consequence of providing the specific benefit to the payor.”3 2. Specific Government Service The assessment may also be utilized to provide, “a specific government service or product provided directly to the payor that is not provided to those not charged, and which does not exceed the reasonable costs to the local government of providing the service or product.”4 The legislature has recognized that marketing and promotions services like those to be provided by the CTBID are government services within the meaning of Proposition 265. Further, the legislature has determined that “a specific government service is not excluded from classification as a ‘specific government service’ merely because an indirect benefit to a nonpayor occurs incidentally and without cost to the payor as a consequence of providing the specific government service to the payor.”6 3. Reasonable Cost CTBID services will be implemented carefully to ensure they do not exceed the reasonable cost of such services. The full amount assessed will be used to provide the services described herein. Funds will be managed by the VC, and reports submitted on an annual basis to the City. Only assessed lodging businesses will be featured in marketing materials, receive sales leads generated from CTBID- funded activities, be featured in advertising campaigns, and benefit from other CTBID-funded services. Non-assessed lodging businesses will not receive these, nor any other, CTBID-funded services and benefits. The CTBID-funded programs are all targeted directly at and feature only assessed businesses. It is, however, possible that there will be a spill over benefit to non-assessed businesses. If non-assessed 3 Government Code § 53758(a) 4 Cal. Const. art XIII C § 1(e)(2) 5 Government Code § 53758(b) 6 Government Code § 53758(b) April 18, 2023 Item #11 Page 20 of 44 13 CTBID Management District Plan March 14, 2023 lodging businesses receive incremental room nights, that portion of the promotion or program generating those room nights shall be paid with non-CTBID funds. CTBID funds shall only be spent to benefit the assessed businesses, and shall not be spent on that portion of any program which directly generates incidental room nights for non-assessed businesses. D. Assessment The annual assessment rate is two percent (2%) of gross short-term room rental revenue. Based on the lack of benefit received, assessments will not be collected on revenue resulting from occupancies of any officer or employee of a foreign government who is exempt by reason of express provision of federal law or international treaty. Lodging businesses may elect to pay an additional one percent (1%) assessment. The funds raised through this additional lodging business assessment shall be used to promote golf-related programs and activities, thereby increasing demand for room night sales for lodging businesses that have opted in to paying the additional voluntary assessment. The proceeds of the additional assessment will pay for golf-related programs and services specifically tailored only to those paying the additional assessment. The term “gross room rental revenue” as used herein means: the consideration charged, whether or not received, for the occupancy of space in a lodging business valued in money, whether to be received in money, goods, labor or otherwise, including all receipts, cash, credits and property and services of any kind of nature, without any deduction therefrom whatsoever. Gross room rental revenue shall not include any federal, state or local taxes collected, including but not limited to transient occupancy taxes. The assessment is levied upon and a direct obligation of the assessed lodging business. However, the assessed lodging business may, at its discretion, pass the assessment on to transients. The amount of assessment, if passed on to each transient, shall be disclosed in advance and separately stated from the amount of rent charged and any other applicable taxes, and each transient shall receive a receipt for payment from the business. If the CTBID assessment is identified separately it shall be disclosed as the “CTBID Assessment.” As an alternative, the disclosure may include the amount of the CTBID assessment and the amount of the assessment imposed pursuant to the California Tourism Marketing Act, Government Code §13995 et seq. and shall be disclosed as the “Tourism Assessment.” The assessment is imposed solely upon, and is the sole obligation of the assessed lodging business even if it is passed on to transients. The assessment shall not be considered revenue for calculation of transient occupancy taxes. Bonds shall not be issued. E. Penalties and Interest The CTBID shall reimburse the City of Carlsbad for any costs associated with collecting unpaid assessments. If sums in excess of the delinquent CTBID assessment are sought to be recovered in the same collection action by the City, the CTBID shall bear its pro rata share of such collection costs. Assessed businesses which are delinquent in paying the assessment shall be responsible for paying: 1. Original Delinquency. Any owner of an assessed lodging business who fails to remit any assessment imposed by this Plan within the time required shall pay a penalty of ten percent (10%) of the amount of the assessment in addition to the amount of the assessment. 2. Continued Delinquency. Any owner of an assessed lodging business who fails to remit any delinquent remittance on or before a period of thirty (30) days following the date on which April 18, 2023 Item #11 Page 21 of 44 14 CTBID Management District Plan March 14, 2023 the remittance first became delinquent shall pay a second delinquency penalty of ten percent (10%) of the amount of the assessment in addition to the amount of the assessment and the ten percent (10%) penalty first imposed. 3. Audit Deficiency. If, upon audit by the City, an owner of an assessed lodging business is found to be deficient in their return or remittance, or both, the City shall immediately invoice the owner for the amount of the net deficiency plus a penalty of ten percent (10%) of the net deficiency. If the owner of an assessed lodging business fails or refuses to pay the deficient amount and applicable penalties within fourteen (14) days of the date of the invoice, an additional penalty shall be imposed at the rate of one percent (1%) per day of the net deficiency, not to exceed ten percent (10%). 4. Fraud. If the City determines that the nonpayment of any remittance due under this chapter is due to fraud, a penalty of twenty-five percent (25%) of the amount of the assessment shall be added thereto in addition to the penalties stated in subsections 1 and 2 of this section. 5. Interest. In addition to the penalties imposed, any owner of an assessed lodging business who fails to remit any assessment imposed by this Plan shall pay interest at the rate of one and one- half percent (1.5%) per month or fraction thereof on the amount of the assessment, exclusive of penalties, from the date on which the remittance first became delinquent until paid. 6. Penalties Merged with Assessment. Every penalty imposed and such interest as accrues under the provisions of this section shall become a part of the assessment required to be paid by this Plan. F. Time and Manner for Collecting Assessments The CTBID will have a five (5) year life, beginning July 1, 2023 or as soon as possible thereafter, and end five (5) years from its start date. The City will be responsible for collecting the assessment on a monthly basis (including any delinquencies, penalties and interest) from each assessed lodging business. The City shall take all reasonable efforts to collect the assessments from each assessed lodging business. The City shall forward the assessments collected to the Owners’ Association, except for the additional assessments collected from the additional one percent (1%) assessment for golf- related programs and activities. April 18, 2023 Item #11 Page 22 of 44 15 CTBID Management District Plan March 14, 2023 V. GOVERNANCE A. Owners’ Association The City Council, through adoption of this Management District Plan, has the right, pursuant to Streets and Highways Code §36651, to identify the body that shall implement the proposed program, which shall be the Owners’ Association of the CTBID as defined in Streets and Highways Code §36612. The City Council has determined that the Carlsbad Convention and Visitors Bureau, dba Visit Carlsbad, will serve as the Owners’ Association for the CTBID. The VC Board of Directors shall have seven to nine directors, comprised solely of the owners or representatives of assessed lodging businesses. A minimum of three Directors shall be representatives from the top three CTBID assessment payors (a single payor may represent multiple properties within the CTBID that have common ownership), determined by the assessments paid during the previous fiscal year. The CTBID may form a committee, comprised of those lodging businesses that elect to pay the additional one percent (1%) assessment, to oversee the golf-related programs & services assessment budget. B. Brown Act and California Public Records Act Compliance An Owners’ Association is a private entity and may not be considered a public entity for any purpose, nor may its board members or staff be considered to be public officials for any purpose. The Owners’ Association is, however, subject to government regulations relating to transparency, namely the Ralph M. Brown Act and the California Public Records Act. These regulations are designed to promote public accountability. The Owners’ Association acts as a legislative body under the Ralph M. Brown Act (Government Code §54950 et seq.). Thus, meetings of the VC board and certain committees must be held in compliance with the public notice and other requirements of the Brown Act. The Owners’ Association is also subject to the record keeping and disclosure requirements of the California Public Records Act. Accordingly, the Owners’ Association shall publicly report any action taken and the vote or abstention on that action of each member present for the action. C. Annual Report The VC shall present an annual report at the end of each year of operation to the City Council pursuant to Streets and Highways Code §36650 (see Appendix 1). The annual report shall include: • Any proposed changes in the boundaries of the improvement district or in any benefit zones or classification of businesses within the district. • The improvements and activities to be provided for that fiscal year. • An estimate of the cost of providing the improvements and the activities for that fiscal year. • The method and basis of levying the assessment in sufficient detail to allow each business owner to estimate the amount of the assessment to be levied against his or her business for that fiscal year. • The estimated amount of any surplus or deficit revenues to be carried over from a previous fiscal year. • The estimated amount of any contributions to be made from sources other than assessments levied pursuant to this part. April 18, 2023 Item #11 Page 23 of 44 16 CTBID Management District Plan March 14, 2023 APPENDIX 1 – LAW *** THIS DOCUMENT IS CURRENT THROUGH THE 2022 SUPPLEMENT *** (ALL 2021 LEGISLATION) STREETS AND HIGHWAYS CODE DIVISION 18. PARKING PART 7. PROPERTY AND BUSINESS IMPROVEMENT DISTRICT LAW OF 1994 CHAPTER 1. General Provisions ARTICLE 1. Declarations 36600. Citation of part This part shall be known and may be cited as the “Property and Business Improvement District Law of 1994.” 36601. Legislative findings and declarations; Legislative guidance The Legislature finds and declares all of the following: (a) Businesses located and operating within business districts in some of this state’s communities are economically disadvantaged, are underutilized, and are unable to attract customers due to inadequate facilities, services, and activities in the business districts. (b) It is in the public interest to promote the economic revitalization and physical maintenance of business districts in order to create jobs, attract new businesses, and prevent the erosion of the business districts. (c) It is of particular local benefit to allow business districts to fund business related improvements, maintenance, and activities through the levy of assessments upon the businesses or real property that receive benefits from those improvements. (d) Assessments levied for the purpose of conferring special benefit upon the real property or a specific benefit upon the businesses in a business district are not taxes for the general benefit of a city, even if property, businesses, or persons not assessed receive incidental or collateral effects that benefit them. (e) Property and business improvement districts formed throughout this state have conferred special benefits upon properties and businesses within their districts and have made those properties and businesses more useful by providing the following benefits: (1) Crime reduction. A study by the Rand Corporation has confirmed a 12-percent reduction in the incidence of robbery and an 8-percent reduction in the total incidence of violent crimes within the 30 districts studied. (2) Job creation. (3) Business attraction. (4) Business retention. (5) Economic growth. (6) New investments. (f) With the dissolution of redevelopment agencies throughout the state, property and business improvement districts have become even more important tools with which communities can combat blight, promote economic opportunities, and create a clean and safe environment. (g) Since the enactment of this act, the people of California have adopted Proposition 218, which added Article XIII D to the Constitution in order to place certain requirements and restrictions on the formation of, and activities, expenditures, and assessments by property-based districts. Article XIII D of the Constitution provides that property-based districts may only levy assessments for special benefits. (h) The act amending this section is intended to provide the Legislature’s guidance with regard to this act, its interaction with the provisions of Article XIII D of the Constitution, and the determination of special benefits in property-based districts. (1) The lack of legislative guidance has resulted in uncertainty and inconsistent application of this act, which discourages the use of assessments to fund needed improvements, maintenance, and activities in property-based districts, contributing to blight and other underutilization of property. (2) Activities undertaken for the purpose of conferring special benefits upon property to be assessed inherently produce incidental or collateral effects that benefit property or persons not assessed. Therefore, for special benefits to exist as a separate and distinct category from general benefits, the April 18, 2023 Item #11 Page 24 of 44 17 CTBID Management District Plan March 14, 2023 incidental or collateral effects of those special benefits are inherently part of those special benefits. The mere fact that special benefits produce incidental or collateral effects that benefit property or persons not assessed does not convert any portion of those special benefits or their incidental or collateral effects into general benefits. (3) It is of the utmost importance that property-based districts created under this act have clarity regarding restrictions on assessments they may levy and the proper determination of special benefits. Legislative clarity with regard to this act will provide districts with clear instructions and courts with legislative intent regarding restrictions on property-based assessments, and the manner in which special benefits should be determined. 36602. Purpose of part 36606. “Activities” 36606.5. “Assessment” “Assessment” means a levy for the purpose of acquiring, constructing, installing, or maintaining improvements and providing activities that will provide certain benefits to properties or businesses located within a property and business improvement district. 36607. “Business” “Business” means all types of businesses and includes financial institutions and professions. The purpose of this part is to supplement previously enacted provisions of law that authorize cities to levy assessments within property and business improvement districts, to ensure that those assessments conform to all constitutional requirements and are determined and assessed in accordance with the guidance set forth in this act. This part does not affect or limit any other provisions of law authorizing or providing for the furnishing of improvements or activities or the raising of revenue for these purposes. 36603. Preemption of authority or charter city to adopt ordinances levying assessments Nothing in this part is intended to preempt the authority of a charter city to adopt ordinances providing for a different method of levying assessments for similar or additional purposes from those set forth in this part. A property and business improvement district created pursuant to this part is expressly exempt from the provisions of the Special Assessment Investigation, Limitation and Majority Protest Act of 1931 (Division 4 (commencing with Section 2800)). 36603.5. Part prevails over conflicting provisions Any provision of this part that conflicts with any other provision of law shall prevail over the other provision of law, as to districts created under this part. 36604. Severability This part is intended to be construed liberally and, if any provision is held invalid, the remaining provisions shall remain in full force and effect. Assessments levied under this part are not special taxes. ARTICLE 2. Definitions “Activities” means, but is not limited to, all of the following that benefit businesses or real property in the district: (a) Promotion of public events. (b) Furnishing of music in any public place. (c) Promotion of tourism within the district. (d) Marketing and economic development, including retail retention and recruitment. (e) Providing security, sanitation, graffiti removal, street and sidewalk cleaning, and other municipal services supplemental to those normally provided by the municipality. (f) Other services provided for the purpose of conferring special benefit upon assessed real property or specific benefits upon assessed businesses located in the district. April 18, 2023 Item #11 Page 25 of 44 18 CTBID Management District Plan March 14, 2023 36608. “City” “City” means a city, county, city and county, or an agency or entity created pursuant to Article 1 (commencing with Section 6500) of Chapter 5 of Division 7 of Title 1 of the Government Code, the public member agencies of which includes only cities, counties, or a city and county, or the State of California. 36609. “City council” “City council” means the city council of a city or the board of supervisors of a county, or the agency, commission, or board created pursuant to a joint powers agreement and which is a city within the meaning of this part. 36609.4. “Clerk” “Clerk” means the clerk of the legislative body. 36609.5. “General benefit” 36611. “Management district plan”; “Plan” 36612. “Owners’ association” “Owners’ association” means a private nonprofit entity that is under contract with a city to administer or implement improvements, maintenance, and activities specified in the management district plan. An owners’ association may be an existing nonprofit entity or a newly formed nonprofit entity. An owners’ association is a private entity and may not be considered a public entity for any purpose, nor may its board members or staff be considered to be public officials for any purpose. Notwithstanding this section, an owners’ association shall comply with the Ralph M. Brown Act (Chapter 9 (commencing with Section 54950) of Part 1 of Division 2 of Title 5 of the Government Code), at all times when matters within the subject matter of the district are heard, discussed, or deliberated, and with the California Public Records Act (Division 10 (commencing with Section 7920.000) of Title 1 of the Government Code), for all records relating to activities of the district. 36614. “Property” “Property” means real property situated within a district. “General benefit” means, for purposes of a property-based district, any benefit that is not a “special benefit” as defined in Section 36615.5. 36610. “Improvement” “Improvement” means the acquisition, construction, installation, or maintenance of any tangible property with an estimated useful life of five years or more including, but not limited to, the following: (a) Parking facilities. (b) Benches, booths, kiosks, display cases, pedestrian shelters and signs. (c) Trash receptacles and public restrooms. (d) Lighting and heating facilities. (e) Decorations. (f) Parks. (g) Fountains. (h) Planting areas. (i) Closing, opening, widening, or narrowing of existing streets. (j) Facilities or equipment, or both, to enhance security of persons and property within the district. (k) Ramps, sidewalks, plazas, and pedestrian malls. (l) Rehabilitation or removal of existing structures. “Management district plan” or “plan” means a proposal as defined in Section 36622. April 18, 2023 Item #11 Page 26 of 44 19 CTBID Management District Plan March 14, 2023 36614.5. “Property and business improvement district”; “District” “Property and business improvement district,” or “district,” means a property and business improvement district established pursuant to this part. 36614.6. “Property-based assessment” “Property-based assessment” means any assessment made pursuant to this part upon real property. 36614.7. “Property-based district” “Property-based district” means any district in which a city levies a property-based assessment. 36615. “Property owner”; “Business owner”; “Owner” “Property owner” means any person shown as the owner of land on the last equalized assessment roll or otherwise known to be the owner of land by the city council. “Business owner” means any person recognized by the city as the owner of the business. “Owner” means either a business owner or a property owner. The city council has no obligation to obtain other information as to the ownership of land or businesses, and its determination of ownership shall be final and conclusive for the purposes of this part. Wherever this part requires the signature of the property owner, the signature of the authorized agent of the property owner shall be sufficient. Wherever this part requires the signature of the business owner, the signature of the authorized agent of the business owner shall be sufficient. 36615.5. “Special benefit” “Special benefit” means, for purposes of a property-based district, a particular and distinct benefit over and above general benefits conferred on real property located in a district or to the public at large. Special benefit includes incidental or collateral effects that arise from the improvements, maintenance, or activities of property-based districts even if those incidental or collateral effects benefit property or persons not assessed. Special benefit excludes general enhancement of property value. 36616. “Tenant” “Tenant” means an occupant pursuant to a lease of commercial space or a dwelling unit, other than an owner. ARTICLE 3. Prior Law 36617. Alternate method of financing certain improvements and activities; Effect on other provisions This part provides an alternative method of financing certain improvements and activities. The provisions of this part shall not affect or limit any other provisions of law authorizing or providing for the furnishing of improvements or activities or the raising of revenue for these purposes. Every improvement area established pursuant to the Parking and Business Improvement Area Law of 1989 (Part 6 (commencing with Section 36500) of this division) is valid and effective and is unaffected by this part. CHAPTER 2. Establishment 36620. Establishment of property and business improvement district A property and business improvement district may be established as provided in this chapter. 36620.5. Requirement of consent of city council A county may not form a district within the territorial jurisdiction of a city without the consent of the city council of that city. A city may not form a district within the unincorporated territory of a county without the consent of the board of supervisors of that county. A city may not form a district within the territorial jurisdiction of another city without the consent of the city council of the other city. April 18, 2023 Item #11 Page 27 of 44 20 CTBID Management District Plan March 14, 2023 36621. Initiation of proceedings; Petition of property or business owners in proposed district (a) Upon the submission of a written petition, signed by the property or business owners in the proposed district who will pay more than 50 percent of the assessments proposed to be levied, the city council may initiate proceedings to form a district by the adoption of a resolution expressing its intention to form a district. The amount of assessment attributable to property or a business owned by the same property or business owner that is in excess of 40 percent of the amount of all assessments proposed to be levied, shall not be included in determining whether the petition is signed by property or business owners who will pay more than 50 percent of the total amount of assessments proposed to be levied. (b) The petition of property or business owners required under subdivision (a) shall include a summary of the management district plan. That summary shall include all of the following: (1) A map showing the boundaries of the district. (2) Information specifying where the complete management district plan can be obtained. (3) Information specifying that the complete management district plan shall be furnished upon request. (c) The resolution of intention described in subdivision (a) shall contain all of the following: (1) A brief description of the proposed improvements, maintenance, and activities, the amount of the proposed assessment, a statement as to whether the assessment will be levied on property or businesses within the district, a statement as to whether bonds will be issued, and a description of the exterior boundaries of the proposed district, which may be made by reference to any plan or map that is on file with the clerk. The descriptions and statements do not need to be detailed and shall be sufficient if they enable an owner to generally identify the nature and extent of the improvements, maintenance, and activities, and the location and extent of the proposed district. (2) A time and place for a public hearing on the establishment of the property and business improvement district and the levy of assessments, which shall be consistent with the requirements of Section 36623. 36622. Contents of management district plan The management district plan shall include, but is not limited to, all of the following: (a) If the assessment will be levied on property, a map of the district in sufficient detail to locate each parcel of property and, if businesses are to be assessed, each business within the district. If the assessment will be levied on businesses, a map that identifies the district boundaries in sufficient detail to allow a business owner to reasonably determine whether a business is located within the district boundaries. If the assessment will be levied on property and businesses, a map of the district in sufficient detail to locate each parcel of property and to allow a business owner to reasonably determine whether a business is located within the district boundaries. (b) The name of the proposed district. (c) A description of the boundaries of the district, including the boundaries of benefit zones, proposed for establishment or extension in a manner sufficient to identify the affected property and businesses included, which may be made by reference to any plan or map that is on file with the clerk. The boundaries of a proposed property assessment district shall not overlap with the boundaries of another existing property assessment district created pursuant to this part. This part does not prohibit the boundaries of a district created pursuant to this part to overlap with other assessment districts established pursuant to other provisions of law, including, but not limited to, the Parking and Business Improvement Area Law of 1989 (Part 6 (commencing with Section 36500)). This part does not prohibit the boundaries of a business assessment district created pursuant to this part to overlap with another business assessment district created pursuant to this part. This part does not prohibit the boundaries of a business assessment district created pursuant to this part to overlap with a property assessment district created pursuant to this part. (d) The improvements, maintenance, and activities proposed for each year of operation of the district and the maximum cost thereof. If the improvements, maintenance, and activities proposed for each year of operation are the same, a description of the first year’s proposed improvements, maintenance, and activities and a statement that the same improvements, maintenance, and activities are proposed for subsequent years shall satisfy the requirements of this subdivision. (e) The total annual amount proposed to be expended for improvements, maintenance, or activities, and debt service in each year of operation of the district. If the assessment is levied on businesses, this amount may be estimated based upon the assessment rate. If the total annual amount proposed to be expended in each year of operation of the district is not significantly different, the amount proposed to be expended in the initial April 18, 2023 Item #11 Page 28 of 44 21 CTBID Management District Plan March 14, 2023 year and a statement that a similar amount applies to subsequent years shall satisfy the requirements of this subdivision. (f) The proposed source or sources of financing, including the proposed method and basis of levying the assessment in sufficient detail to allow each property or business owner to calculate the amount of the assessment to be levied against his or her property or business. The plan also shall state whether bonds will be issued to finance improvements. (g) The time and manner of collecting the assessments. (h) The specific number of years in which assessments will be levied. In a new district, the maximum number of years shall be five. Upon renewal, a district shall have a term not to exceed 10 years. Notwithstanding these limitations, a district created pursuant to this part to finance capital improvements with bonds may levy assessments until the maximum maturity of the bonds. The management district plan may set forth specific increases in assessments for each year of operation of the district. (i) The proposed time for implementation and completion of the management district plan. (j) Any proposed rules and regulations to be applicable to the district. (k) (1) A list of the properties or businesses to be assessed, including the assessor’s parcel numbers for properties to be assessed, and a statement of the method or methods by which the expenses of a district will be imposed upon benefited real property or businesses, in proportion to the benefit received by the property or business, to defray the cost thereof. (2) In a property-based district, the proportionate special benefit derived by each identified parcel shall be determined exclusively in relationship to the entirety of the capital cost of a public improvement, the maintenance and operation expenses of a public improvement, or the cost of the activities. An assessment shall not be imposed on any parcel that exceeds the reasonable cost of the proportional special benefit conferred on that parcel. Only special benefits are assessable, and a property-based district shall separate the general benefits, if any, from the special benefits conferred on a parcel. Parcels within a property-based district that are owned or used by any city, public agency, the State of California, or the United States shall not be exempt from assessment unless the governmental entity can demonstrate by clear and convincing evidence that those publicly owned parcels in fact receive no special benefit. The value of any incidental, secondary, or collateral effects that arise from the improvements, maintenance, or activities of a property-based district and that benefit property or persons not assessed shall not be deducted from the entirety of the cost of any special benefit or affect the proportionate special benefit derived by each identified parcel. (l) In a property-based district, the total amount of all special benefits to be conferred upon the properties located within the property-based district. (m) In a property-based district, the total amount of general benefits, if any. (n) In a property-based district, a detailed engineer’s report prepared by a registered professional engineer certified by the State of California supporting all assessments contemplated by the management district plan. (o) Any other item or matter required to be incorporated therein by the city council. 36623. Procedure to levy assessment (a) If a city council proposes to levy a new or increased property assessment, the notice and protest and hearing procedure shall comply with Section 53753 of the Government Code. (b) If a city council proposes to levy a new or increased business assessment, the notice and protest and hearing procedure shall comply with Section 54954.6 of the Government Code, except that notice shall be mailed to the owners of the businesses proposed to be assessed. A protest may be made orally or in writing by any interested person. Every written protest shall be filed with the clerk at or before the time fixed for the public hearing. The city council may waive any irregularity in the form or content of any written protest. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing. Each written protest shall contain a description of the business in which the person subscribing the protest is interested sufficient to identify the business and, if a person subscribing is not shown on the official records of the city as the owner of the business, the protest shall contain or be accompanied by written evidence that the person subscribing is the owner of the business or the authorized representative. A written protest that does not comply with this section shall not be counted in determining a majority protest. If written protests are received from the owners or authorized representatives of businesses in the proposed district that will pay 50 percent or more of the assessments proposed to be levied and protests are not withdrawn so as to reduce the protests to less than 50 percent, no further proceedings to levy the proposed assessment against such April 18, 2023 Item #11 Page 29 of 44 ---- 22 CTBID Management District Plan March 14, 2023 businesses, as contained in the resolution of intention, shall be taken for a period of one year from the date of the finding of a majority protest by the city council. (c) If a city council proposes to conduct a single proceeding to levy both a new or increased property assessment and a new or increased business assessment, the notice and protest and hearing procedure for the property assessment shall comply with subdivision (a), and the notice and protest and hearing procedure for the business assessment shall comply with subdivision (b). If a majority protest is received from either the property or business owners, that respective portion of the assessment shall not be levied. The remaining portion of the assessment may be levied unless the improvement or other special benefit was proposed to be funded by assessing both property and business owners. 36624. Changes to proposed assessments At the conclusion of the public hearing to establish the district, the city council may adopt, revise, change, reduce, or modify the proposed assessment or the type or types of improvements, maintenance, and activities to be funded with the revenues from the assessments. Proposed assessments may only be revised by reducing any or all of them. At the public hearing, the city council may only make changes in, to, or from the boundaries of the proposed property and business improvement district that will exclude territory that will not benefit from the proposed improvements, maintenance, and activities. Any modifications, revisions, reductions, or changes to the proposed assessment district shall be reflected in the notice and map recorded pursuant to Section 36627. 36625. Resolution of formation (a) If the city council, following the public hearing, decides to establish a proposed property and business improvement district, the city council shall adopt a resolution of formation that shall include, but is not limited to, all of the following: (1) A brief description of the proposed improvements, maintenance, and activities, the amount of the proposed assessment, a statement as to whether the assessment will be levied on property, businesses, or both within the district, a statement on whether bonds will be issued, and a description of the exterior boundaries of the proposed district, which may be made by reference to any plan or map that is on file with the clerk. The descriptions and statements need not be detailed and shall be sufficient if they enable an owner to generally identify the nature and extent of the improvements, maintenance, and activities and the location and extent of the proposed district. (2) The number, date of adoption, and title of the resolution of intention. (3) The time and place where the public hearing was held concerning the establishment of the district. (4) A determination regarding any protests received. The city shall not establish the district or levy assessments if a majority protest was received. (5) A statement that the properties, businesses, or properties and businesses in the district established by the resolution shall be subject to any amendments to this part. (6) A statement that the improvements, maintenance, and activities to be conferred on businesses and properties in the district will be funded by the levy of the assessments. The revenue from the levy of assessments within a district shall not be used to provide improvements, maintenance, or activities outside the district or for any purpose other than the purposes specified in the resolution of intention, as modified by the city council at the hearing concerning establishment of the district. Notwithstanding the foregoing, improvements and activities that must be provided outside the district boundaries to create a special or specific benefit to the assessed parcels or businesses may be provided, but shall be limited to marketing or signage pointing to the district. (7) A finding that the property or businesses within the area of the property and business improvement district will be benefited by the improvements, maintenance, and activities funded by the proposed assessments, and, for a property-based district, that property within the district will receive a special benefit. (8) In a property-based district, the total amount of all special benefits to be conferred on the properties within the property-based district. (b) The adoption of the resolution of formation and, if required, recordation of the notice and map pursuant to Section 36627 shall constitute the levy of an assessment in each of the fiscal years referred to in the management district plan. 36627. Notice and assessment diagram April 18, 2023 Item #11 Page 30 of 44 23 CTBID Management District Plan March 14, 2023 Following adoption of the resolution establishing district assessments on properties pursuant to Section 36625, the clerk shall record a notice and an assessment diagram pursuant to Section 3114. No other provision of Division 4.5 (commencing with Section 3100) applies to an assessment district created pursuant to this part. 36628. Establishment of separate benefit zones within district; Categories of businesses The city council may establish one or more separate benefit zones within the district based upon the degree of benefit derived from the improvements or activities to be provided within the benefit zone and may impose a different assessment within each benefit zone. If the assessment is to be levied on businesses, the city council may also define categories of businesses based upon the degree of benefit that each will derive from the improvements or activities to be provided within the district and may impose a different assessment or rate of assessment on each category of business, or on each category of business within each zone. 36628.5. Assessments on businesses or property owners The city council may levy assessments on businesses or on property owners, or a combination of the two, pursuant to this part. The city council shall structure the assessments in whatever manner it determines corresponds with the distribution of benefits from the proposed improvements, maintenance, and activities, provided that any property- based assessment conforms with the requirements set forth in paragraph (2) of subdivision (k) of Section 36622. 36629. Provisions and procedures applicable to benefit zones and business categories All provisions of this part applicable to the establishment, modification, or disestablishment of a property and business improvement district apply to the establishment, modification, or disestablishment of benefit zones or categories of business. The city council shall, to establish, modify, or disestablish a benefit zone or category of business, follow the procedure to establish, modify, or disestablish a property and business improvement district. 36630. Expiration of district; Creation of new district If a property and business improvement district expires due to the time limit set pursuant to subdivision (h) of Section 36622, a new management district plan may be created and the district may be renewed pursuant to this part. CHAPTER 3. Assessments 36631. Time and manner of collection of assessments; Delinquent payments The collection of the assessments levied pursuant to this part shall be made at the time and in the manner set forth by the city council in the resolution levying the assessment. Assessments levied on real property may be collected at the same time and in the same manner as for the ad valorem property tax, and may provide for the same lien priority and penalties for delinquent payment. All delinquent payments for assessments levied pursuant to this part may be charged interest and penalties. 36632. Assessments to be based on estimated benefit; Classification of real property and businesses; Exclusion of residential and agricultural property (a) The assessments levied on real property pursuant to this part shall be levied on the basis of the estimated benefit to the real property within the property and business improvement district. The city council may classify properties for purposes of determining the benefit to property of the improvements and activities provided pursuant to this part. (b) Assessments levied on businesses pursuant to this part shall be levied on the basis of the estimated benefit to the businesses within the property and business improvement district. The city council may classify businesses for purposes of determining the benefit to the businesses of the improvements and activities provided pursuant to this part. (c) Properties zoned solely for residential use, or that are zoned for agricultural use, are conclusively presumed not to benefit from the improvements and service funded through these assessments, and shall not be subject to any assessment pursuant to this part. April 18, 2023 Item #11 Page 31 of 44 24 CTBID Management District Plan March 14, 2023 36633. Time for contesting validity of assessment The validity of an assessment levied under this part shall not be contested in an action or proceeding unless the action or proceeding is commenced within 30 days after the resolution levying the assessment is adopted pursuant to Section 36625. An appeal from a final judgment in an action or proceeding shall be perfected within 30 days after the entry of judgment. 36634. Service contracts authorized to establish levels of city services The city council may execute baseline service contracts that would establish levels of city services that would continue after a property and business improvement district has been formed. 36635. Request to modify management district plan The owners’ association may, at any time, request that the city council modify the management district plan. Any modification of the management district plan shall be made pursuant to this chapter. 36636. Modification of plan by resolution after public hearing; Adoption of resolution of intention (a) Upon the written request of the owners’ association, the city council may modify the management district plan after conducting one public hearing on the proposed modifications. The city council may modify the improvements and activities to be funded with the revenue derived from the levy of the assessments by adopting a resolution determining to make the modifications after holding a public hearing on the proposed modifications. If the modification includes the levy of a new or increased assessment, the city council shall comply with Section 36623. Notice of all other public hearings pursuant to this section shall comply with both of the following: (1) The resolution of intention shall be published in a newspaper of general circulation in the city once at least seven days before the public hearing. (2) A complete copy of the resolution of intention shall be mailed by first class mail, at least 10 days before the public hearing, to each business owner or property owner affected by the proposed modification. (b) The city council shall adopt a resolution of intention which states the proposed modification prior to the public hearing required by this section. The public hearing shall be held not more than 90 days after the adoption of the resolution of intention. 36637. Reflection of modification in notices recorded and maps Any subsequent modification of the resolution shall be reflected in subsequent notices and maps recorded pursuant to Division 4.5 (commencing with Section 3100), in a manner consistent with the provisions of Section 36627. CHAPTER 3.5. Financing 36640. Bonds authorized; Procedure; Restriction on reduction or termination of assessments (a) The city council may, by resolution, determine and declare that bonds shall be issued to finance the estimated cost of some or all of the proposed improvements described in the resolution of formation adopted pursuant to Section 36625, if the resolution of formation adopted pursuant to that section provides for the issuance of bonds, under the Improvement Bond Act of 1915 (Division 10 (commencing with Section 8500)) or in conjunction with Marks-Roos Local Bond Pooling Act of 1985 (Article 4 (commencing with Section 6584) of Chapter 5 of Division 7 of Title 1 of the Government Code). Either act, as the case may be, shall govern the proceedings relating to the issuance of bonds, although proceedings under the Bond Act of 1915 may be modified by the city council as necessary to accommodate assessments levied upon business pursuant to this part. (b) The resolution adopted pursuant to subdivision (a) shall generally describe the proposed improvements specified in the resolution of formation adopted pursuant to Section 36625, set forth the estimated cost of those improvements, specify the number of annual installments and the fiscal years during which they are to April 18, 2023 Item #11 Page 32 of 44 25 CTBID Management District Plan March 14, 2023 be collected. The amount of debt service to retire the bonds shall not exceed the amount of revenue estimated to be raised from assessments over 30 years. (c) Notwithstanding any other provision of this part, assessments levied to pay the principal and interest on any bond issued pursuant to this section shall not be reduced or terminated if doing so would interfere with the timely retirement of the debt. CHAPTER 4. Governance 36650. Report by owners’ association; Approval or modification by city council (a) The owners’ association shall cause to be prepared a report for each fiscal year, except the first year, for which assessments are to be levied and collected to pay the costs of the improvements, maintenance, and activities described in the report. The owners’ association’s first report shall be due after the first year of operation of the district. The report may propose changes, including, but not limited to, the boundaries of the property and business improvement district or any benefit zones within the district, the basis and method of levying the assessments, and any changes in the classification of property, including any categories of business, if a classification is used. (b) The report shall be filed with the clerk and shall refer to the property and business improvement district by name, specify the fiscal year to which the report applies, and, with respect to that fiscal year, shall contain all of the following information: (1) Any proposed changes in the boundaries of the property and business improvement district or in any benefit zones or classification of property or businesses within the district. (2) The improvements, maintenance, and activities to be provided for that fiscal year. (3) An estimate of the cost of providing the improvements, maintenance, and activities for that fiscal year. (4) The method and basis of levying the assessment in sufficient detail to allow each real property or business owner, as appropriate, to estimate the amount of the assessment to be levied against his or her property or business for that fiscal year. (5) The estimated amount of any surplus or deficit revenues to be carried over from a previous fiscal year. (6) The estimated amount of any contributions to be made from sources other than assessments levied pursuant to this part. (c) The city council may approve the report as filed by the owners’ association or may modify any particular contained in the report and approve it as modified. Any modification shall be made pursuant to Sections 36635 and 36636. The city council shall not approve a change in the basis and method of levying assessments that would impair an authorized or executed contract to be paid from the revenues derived from the levy of assessments, including any commitment to pay principal and interest on any bonds issued on behalf of the district. 36651. Designation of owners’ association to provide improvements, maintenance, and activities The management district plan may, but is not required to, state that an owners’ association will provide the improvements, maintenance, and activities described in the management district plan. If the management district plan designates an owners’ association, the city shall contract with the designated nonprofit corporation to provide services. CHAPTER 5. Renewal 36660. Renewal of district; Transfer or refund of remaining revenues; District term limit (a) Any district previously established whose term has expired, or will expire, may be renewed by following the procedures for establishment as provided in this chapter. (b) Upon renewal, any remaining revenues derived from the levy of assessments, or any revenues derived from the sale of assets acquired with the revenues, shall be transferred to the renewed district. If the renewed district includes additional parcels or businesses not included in the prior district, the remaining revenues shall be spent to benefit only the parcels or businesses in the prior district. If the renewed district does not include parcels or businesses included in the prior district, the remaining revenues attributable to these parcels shall be refunded to the owners of these parcels or businesses. April 18, 2023 Item #11 Page 33 of 44 26 CTBID Management District Plan March 14, 2023 (c) Upon renewal, a district shall have a term not to exceed 10 years, or, if the district is authorized to issue bonds, until the maximum maturity of those bonds. There is no requirement that the boundaries, assessments, improvements, or activities of a renewed district be the same as the original or prior district. CHAPTER 6. Disestablishment 36670. Circumstances permitting disestablishment of district; Procedure (a) Any district established or extended pursuant to the provisions of this part, where there is no indebtedness, outstanding and unpaid, incurred to accomplish any of the purposes of the district, may be disestablished by resolution by the city council in either of the following circumstances: (1) If the city council finds there has been misappropriation of funds, malfeasance, or a violation of law in connection with the management of the district, it shall notice a hearing on disestablishment. (2) During the operation of the district, there shall be a 30-day period each year in which assessees may request disestablishment of the district. The first such period shall begin one year after the date of establishment of the district and shall continue for 30 days. The next such 30-day period shall begin two years after the date of the establishment of the district. Each successive year of operation of the district shall have such a 30-day period. Upon the written petition of the owners or authorized representatives of real property or the owners or authorized representatives of businesses in the district who pay 50 percent or more of the assessments levied, the city council shall pass a resolution of intention to disestablish the district. The city council shall notice a hearing on disestablishment. (b) The city council shall adopt a resolution of intention to disestablish the district prior to the public hearing required by this section. The resolution shall state the reason for the disestablishment, shall state the time and place of the public hearing, and shall contain a proposal to dispose of any assets acquired with the revenues of the assessments levied within the property and business improvement district. The notice of the hearing on disestablishment required by this section shall be given by mail to the property owner of each parcel or to the owner of each business subject to assessment in the district, as appropriate. The city shall conduct the public hearing not less than 30 days after mailing the notice to the property or business owners. The public hearing shall be held not more than 60 days after the adoption of the resolution of intention. 36671. Refund of remaining revenues upon disestablishment or expiration without renewal of district; Calculation of refund; Use of outstanding revenue collected after disestablishment of district (a) Upon the disestablishment or expiration without renewal of a district, any remaining revenues, after all outstanding debts are paid, derived from the levy of assessments, or derived from the sale of assets acquired with the revenues, or from bond reserve or construction funds, shall be refunded to the owners of the property or businesses then located and operating within the district in which assessments were levied by applying the same method and basis that was used to calculate the assessments levied in the fiscal year in which the district is disestablished or expires. All outstanding assessment revenue collected after disestablishment shall be spent on improvements and activities specified in the management district plan. (b) If the disestablishment occurs before an assessment is levied for the fiscal year, the method and basis that was used to calculate the assessments levied in the immediate prior fiscal year shall be used to calculate the amount of any refund. April 18, 2023 Item #11 Page 34 of 44 27 CTBID Management District Plan March 14, 2023 APPENDIX 2 – ASSESSED BUSINESSES Lodging Business Address City, State, Zip 129 MAPLE 129 MAPLE AVE CARLSBAD, CA 92008-3264 155 SYCAMORE RENTAL 155 SYCAMORE AVE CARLSBAD, CA 92008-3145 180-190 WALNUT PROPERTIES LLC - 180A 180 WALNUT AVE CARLSBAD, CA 92008-3257 180-190 WALNUT PROPERTIES LLC - 180B 180 WALNUT AVE CARLSBAD, CA 92008-3257 180-190 WALNUT PROPERTIES LLC - 190 190 WALNUT AVE CARLSBAD, CA 92008-3146 224 NORMANDY LANE VACATION RENTAL 224 NORMANDY LN CARLSBAD, CA 92008-2222 226 NORMANDY LANE VACATION RENTAL 226 NORMANDY LN CARLSBAD, CA 92008-2222 2361 BUENA VISTA 2361 BUENA VISTA CIR CARLSBAD, CA 92008-1604 2445 OCEAN STREET LLC - UNIT A 2445 OCEAN ST CARLSBAD, CA 92008-2234 2445 OCEAN STREET LLC - UNIT B 2445 OCEAN ST CARLSBAD, CA 92008-2234 2445 OCEAN STREET LLC - UNIT C 2445 OCEAN ST CARLSBAD, CA 92008-2234 2751 OCEAN ST 2751 OCEAN ST CARLSBAD, CA 92008-2241 3065 OCEAN ST - A 3065 OCEAN ST CARLSBAD, CA 92008-2958 3065 OCEAN ST - B 3065 OCEAN ST CARLSBAD, CA 92008-2958 3065 OCEAN ST - C 3065 OCEAN ST CARLSBAD, CA 92008-2958 3080 LINCOLN UNIT 16 3080 LINCOLN ST CARLSBAD, CA 92008-2929 3287 LINCOLN VACATION RENTAL 3287 LINCOLN ST CARLSBAD, CA 92008-3131 3454 CARLSBAD BLVD 3454 CARLSBAD BLVD CARLSBAD, CA 92008-3225 3570 LLC-UNIT B 3570 CARLSBAD BLVD CARLSBAD, CA 92008-3227 3570 LLC-UNIT E 3570 CARLSBAD BLVD CARLSBAD, CA 92008-3227 365VACATIONS LLC 3492 CARLSBAD BLVD CARLSBAD, CA 92008-3225 3660 CARLSBAD BOULEVARD TRUST 3660 CARLSBAD BLVD CARLSBAD, CA 92008-8208 3662-3664 GARFIELD STREET LLC 3662 GARFIELD ST CARLSBAD, CA 92008-8218 3718 CARLSBAD BLVD 3718 CARLSBAD BLVD CARLSBAD, CA 92008-8211 376 ACACIA AVE 376 ACACIA AVE CARLSBAD, CA 92008-3212 378 ACACIA AVE 378 ACACIA AVE CARLSBAD, CA 92008-3212 3900 GS HOLDINGS LLC 3900 GARFIELD ST CARLSBAD, CA 92008-4035 3915 LINMAR LANE LLC 3915 LINMAR LN CARLSBAD, CA 92008-4125 4020 SYME LLC 4020 SYME DR CARLSBAD, CA 92008-3561 4273 HIGHLAND 4273 HIGHLAND DR CARLSBAD, CA 92008-4224 5185 SHORE DRIVE CARLSBAD 5185 SHORE DR CARLSBAD, CA 92008-4347 5185 SHORE DRIVE CARLSBAD 5185 SHORE DR CARLSBAD, CA 92008-4347 580 LAGUNA LLC 580 LAGUNA DR CARLSBAD, CA 92008-1607 AL AND PAM VACATION RENTAL- 3862 3862 CARLSBAD BLVD CARLSBAD, CA 92008-4008 ALEJANDRO TORREBLANCA 4225 ISLE DR CARLSBAD, CA 92008-3620 ALEKSANDR SERGEYEV-260 TAMARACK 260 TAMARACK AVE CARLSBAD, CA 92008-4061 ANATRA VACANZA 932 ANATRA CT CARLSBAD, CA 92011-4876 ANCHORAGE INVESTMENTS LLC - 4347 4347 HIGHLAND DR CARLSBAD, CA 92008-4226 ANDREW SELNA 230 PACIFIC AVE CARLSBAD, CA 92008-2245 ANTHONY BELTRAN 2003 COSTA DEL MAR RD CARLSBAD, CA 92009-6803 ANTHONY BOUDREAULT-5380 5380 CARLSBAD BLVD CARLSBAD, CA 92008-4308 April 18, 2023 Item #11 Page 35 of 44 28 CTBID Management District Plan March 14, 2023 ANTHONY ROSS 175 CHINQUAPIN AVE CARLSBAD, CA 92008-7463 ANTON VISHNYAK 1045 MAGNOLIA AVE CARLSBAD, CA 92008-2539 AVI BEN-ARI 4108 PARK DR CARLSBAD, CA 92008-3635 BARBARA D POWELL 2955 OCEAN ST CARLSBAD, CA 92008-2954 BARBARA DELANEY 2003 COSTA DEL MAR RD CARLSBAD, CA 92009-6814 BEACH TERRACE INN OCEAN ST CARLSBAD, CA 92008-2241 BEACH VILLAGE RENTAL 3140 LINCOLN ST CARLSBAD, CA 92008-2933 BEACHY GETAWAY 3080 LINCOLN ST CARLSBAD, CA 92008-2929 BEACHY GETAWAY 3080 LINCOLN ST CARLSBAD, CA 92008-2929 BELLA SIRENA CONDO 3080 LINCOLN ST CARLSBAD, CA 92008-2929 BEST WESTERN BEACH VIEW LODGE CARLSBAD BLVD CARLSBAD, CA 92008-2908 BEST WESTERN CARLSBAD BY THE SEA MACADAMIA DR CARLSBAD, CA 92011-3205 BILL DALY UNIT 100B 4016 GARFIELD ST CARLSBAD, CA 92008-7454 BLUE OCEAN DREAMS 331 OAK AVE CARLSBAD, CA 92008-2945 BMILLS AND CO LLC 2639 GARFIELD ST CARLSBAD, CA 92008 BOB AND MONICA FLORA VACATION RENTAL 155 WALNUT AVE CARLSBAD, CA 92008-3147 BOB AND MONICA VACATION RENTAL NO 2 157 WALNUT AVE CARLSBAD, CA 92008-3147 BOB AND SUE CRUM RENTALS - 158 158 ACACIA AVE CARLSBAD, CA 92008-3201 BOB AND SUE CRUM RENTALS - 167 167 REDWOOD AVE CARLSBAD, CA 92008-4052 BRETT TODD 5100 EL ARBOL DR CARLSBAD, CA 92008-4314 BRIDGET O'GARA BLOOM 3245 GARFIELD ST CARLSBAD, CA 92008-3126 BRIGID FREYNE 329 OAK AVE CARLSBAD, CA 92008-2945 BROWN VACATION RENTALS 165 CHINQUAPIN AVE CARLSBAD, CA 92008-7408 BRUCE MADDEN 4485 ADAMS ST CARLSBAD, CA 92008-4206 CACL10 182 CHINQUAPIN AVE CARLSBAD, CA 92008-7448 CANDELARIA CORTEZ 2003 COSTA DEL MAR RD CARLSBAD, CA 92009-6803 CARLSBAD BY THE SEA RESORT PALOMAR AIRPORT RD CARLSBAD, CA 92011-4443 CARLSBAD DREAM UNIT A 3360 CARLSBAD BLVD CARLSBAD, CA 92008-3103 CARLSBAD DREAM UNIT B 3360 CARLSBAD BLVD CARLSBAD, CA 92008-3103 CARLSBAD DREAM UNIT C 3360 CARLSBAD BLVD CARLSBAD, CA 92008-3103 CARLSBAD DREAM UNIT D 3360 CARLSBAD BLVD CARLSBAD, CA 92008-3103 CARLSBAD INN BEACH RESORT CARLSBAD BLVD Carlsbad, CA 92008-2906 CARLSBAD SUITES AVENIDA ENCINAS Carlsbad, CA 92008-4371 CAROLE ANN COLBERT 2005 COSTA DEL MAR RD CARLSBAD, CA 92009-6819 CASA DE CHINQUAPIN 460 CHINQUAPIN AVE CARLSBAD, CA 92008-4103 CASA DE COSTA 2003 COSTA DEL MAR RD CARLSBAD, CA 92009-6802 CASA SUPREMA 3080 LINCOLN ST CARLSBAD, CA 92008-2929 CASAS DE PUESTA DEL SOL 2599 OCEAN ST CARLSBAD, CA 92008-2236 CASAS DE PUESTA DEL SOL LLC 2601 OCEAN ST CARLSBAD, CA 92008-2238 CASSARA CARLSBAD ARMADA DR Carlsbad, CA 92008-4609 CATNAP RENTALS LLC 1186 LARKSPUR LN CARLSBAD, CA 92008-3405 CHERRY KMA LLC 160 CHERRY AVE CARLSBAD, CA 92008-8212 CHRIS MADDOX 4208 HIGHLAND DR CARLSBAD, CA 92008-4223 CHRIS PERSIDOK 234 TAMARACK AVE CARLSBAD, CA 92008-4061 CHRIS WHITMER 367 BEECH AVE CARLSBAD, CA 92008-2204 April 18, 2023 Item #11 Page 36 of 44 29 CTBID Management District Plan March 14, 2023 CHRISTINE WALLACE 3933 SYME DR CARLSBAD, CA 92008-3569 CIMA PROPERTIES 3664 CARLSBAD BLVD CARLSBAD, CA 92008-8208 CK BALE INVESTMENTS LLC 936 ANATRA CT CARLSBAD, CA 92011-4876 CLAIRE KRUGER - 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341 341 OAK AVE CARLSBAD, CA 92008-2945 VW VACATION RENTALS - 355 355 OAK AVE CARLSBAD, CA 92008-2945 WEST INN AND SUITES AVENIDA ENCINAS Carlsbad, CA 92008-4343 WILLIAM AND JULIE LASHER-3760 JEFFERSON 3760 JEFFERSON ST CARLSBAD, CA 92008-3335 WILLIAM AND JULIE LASHER-3762 JEFFERSON 3762 JEFFERSON ST CARLSBAD, CA 92008-3335 WITHALL STVR 3841 MARGARET WAY CARLSBAD, CA 92008-3409 ZIBA 2003 COSTA DEL MAR RD CARLSBAD, CA 92009-6814 April 18, 2023 Item #11 Page 43 of 44 Exhibit 2 Feb. 7, 2023, City Council staff report (on file in the Office of the City Clerk) April 18, 2023 Item #11 Page 44 of 44 TO: CITY CLERK DATE OF PUBLIC HEARING: AFFIDAVIT OF MAILING NOTICE OF PUBLIC HEARING LOCATION: ~00 Carlsbad Village Drive, Carlsbad, CA 92008 D Other: ________________ _ DATE POSTED TO CITY WEBSITE ;;).. I P-::3/ck:>;;;i.-3, DATE NOTICES MAILED TO PROPERTY OWNERS: c?--IJ.;2/d-D-;;)3 NUMBER, MAILED: I declare under penalty of perjury under the laws of the State of California that I ~m employed by the City of Carlsbad and the foregoing is true and correct. DEPARTMENT: ~y CLERK'S OFFICE □OTHER _______ _ j --17/c~ d I CN-1 dl-o:20, Signature Date ------------------------------------------------------------------------------ SENT TO FOR PUBLICATION VIA E-MAIL TO: □ Alone~ □ PUBLICATION DATE: Union Tribune ___ --,,,,,,.::..__ ________ _ I declare under penalty of perjury under the laws of the State of California that I am employed by the City of Carlsbad and the foregoing is true and correct. DEPARTMENT: ~ CLERK'S OFFICE □ OTHER _______ _ a/ay/ 2o:2.~ Signature Date Attachments: 1) Mailing Labels 2) Notice w/ attachments NOTICE OF PUBLIC MEETING AND PUBLIC HEARING CONCERNING THE ESTABLISHMENT OF THE CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT AND LEVY OF AN ASSESSMENT ON CERTAIN LODGING BUSINESSES WITHIN THE CTBID NOTICE IS HEREBY GIVEN that on Feb. 7, 2023, the City Council of the City of Carlsbad (the "City") adopted a Resolution of Intention to establish the Carlsbad Tourism Business Improvement District (the "CTBID") and to levy an assessment on certain lodging businesses within the Carlsbad Tourism Business Improvement District (CTBID}, as set forth in the Resolution of Intention. NOTICE IS HEREBY FURTHER GIVEN that at 5 p.m. on March 7, 2023, at the City of Carlsbad Council Chamber, located at 1200 Carlsbad Village Drive, Carlsbad, Ca lifornia 92008, a public meeting shall be held pursuant to Government Code section 54954.6 to allow public testimony regarding the establishment of the CTBID and the proposed levy of assessments as set forth in the Resolution of Intention. NOTICE IS HEREBY FURTHER GIVEN that at 5 p.m. on April 18, 2023, at the City of Carlsbad Council Chamber, located at 1200 Carlsbad Village Drive, Carlsbad, California 92008, a public hearing has been set, at which time the City Council proposes to establish the CTBID and to levy the proposed assessment as set forth in the Resolution of Intention, and as summarized below. Location: Services: Budget: Cost: Collection: The CTBID would include all lodging businesses, existing and in the future, available for public occupancy located within the boundaries of the City of Carlsbad. The proposed CTBID is designed to provide specific benefits directly to payors by increasing demand for room night sales. Marketing and sales promotions, golf-related programs and activities, and grants programs are intended to increase demand for overnight tourism and to market lodging businesses for tourism, and as a destination for meetings and events, thereby increasing demand for room night sales. The total CTBID annual budget for the initial year of its five (5) year proposed operation is anticipated to be approximately $6,800,000. A similar budget is expected to apply to subsequent years, but the budget would fluctuate depending on room sales. The proposed annual assessment rate is two percent (2%) of gross short-term room rental revenue. However, assessments will not be collected on revenue resulting from occupancies of any officer or employee of a foreign government who is exempt by reason of express provision of federal law or international treaty based on the lack of benefit received. Lodging businesses may elect to pay an additional one percent (1%) assessment. The funds raised through this additional lodging business assessment would be used to promote golf- related programs and activities, thereby increasing demand for room night sales for those lodging businesses that opt-in to paying the additional assessment. The proceeds of the additional assessment would pay for golf-related programs or services specifically tailored only to those paying the additional assessment. Note: This would not be an additional assessment. It would replace the current 2% assessment, meaning the assessment level would remain consistent with the current level already paid by Carlsbad lodging businesses. The City would be responsible for collecting the assessment on a monthly basis (including any delinquencies, penalties, and interest) from each lodging business located in the boundaries of the CTBID. The City would take all reasonable efforts to co llect the assessments from each lodging business. Duration: The proposed term for the CTBID is five (5) year life, beginning July 1, 2023, or as soon as possible thereafter, and end five (5) years from the start date. Once annually, beginning on the anniversary of CTBID formation, there is a thirty (30) day period in which owners paying fifty percent {50%) or more of the assessment may protest and initiate a City Council hearing to terminate the CTBID. After five (5) years, the CTBID may be renewed if business owners support continuing the CTBID and assessments. Management: Carlsbad Convention and Visitors Bureau, doing business as Visit Carlsbad, would serve as the CTBID's Owners' Association. The Owners' Association is charged with managing funds and implementing programs in accordance with the proposed Management District Plan and must provide annual reports to the City Council. Protest: Any owner of a lodging business within the proposed CTBID that would be subject to the assessment may protest the establishment of the CTBID. If written protests are received from the owners of lodging businesses in the proposed CTBID who represent fifty percent {50%) or more of the estimated annual assessments to be levied, the CTBID will not be established, and the assessment will not be imposed. You may mail a written protest to: Office of the City Clerk City of Carlsbad 1200 Carlsbad Village Drive Ca rlsbad, CA 92008 You may also appear at the public meeting or hearing and submit a written protest at that time. Information: The proposed management district plan can be found on t he city's website and will be sent upon request by email to business@carlsbadca.gov. Should you desire addit ional information about t his proposed CTBID or assessment, or have questions, contact: Matt Sanford City of Carlsbad 1635 Faraday Ave Carlsbad, CA. 92008 business@carlsbadca.gov 760-607-2923 Dated: -~F~eb~-~1~6~20~2~3 _____ _ CITY COUNCIL CITY OF CARLSBAD RESOLUTION NO. 2023-049 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD, CALIFORN IA, DECLARING ITS INTENTION TO ESTABLISH THE CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT AND FIXING THE TIME AND PLACE OF A PUBLIC MEETING AND A PUBLIC HEARING THEREON AND GIVING NOTICE THEREOF WHEREAS, the City of Carlsbad created the Carlsbad Tourism Business Improvement District (CTBID) in 2005 under the Parking and Business Improvement Area Law of 1989 by Resolution No. 2005- 281; and WHEREAS, the City and CTBID seek to modernize the CTBID by forming a new District pursuant to the Property and Business Improvement District Law of 1994; and WHEREAS, the Property and Business Improvement Law of 1994, Streets and Highways Code § 36600 et seq., authorizes the City to establish business improvement districts for the purposes of promoting tourism; and WHEREAS, Carlsbad Convention and Visitors Bureau, dba Visit Carlsbad, lodging business owners, and representatives from the City of Carlsbad have met to consider the formation of the CTBID; and WHEREAS, Visit Carlsbad has drafted a Management District Plan (Plan) which sets forth the proposed boundary of the CTBID, a service plan and budget, and a proposed means of governance; and WHEREAS, the proposed CTBID includes lodging businesses in the City of Carlsbad; and WHEREAS, lodging business who will pay more than fifty percent (50%) of the assessment under the CTBID have petitioned the City to establish the CTBID. NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad, California, as follows: 1. That the above recitations are true and correct. 2. That the City Council finds that lodging businesses that will pay more than fifty percent (50%) of the assessment proposed in the Plan have signed and submitted petitions in support of the formation of the CTBID. The City Council accepts the petitions and adopts this Resolution of Intention to establish the CTBID and to levy an assessment on certain lodging businesses within the CTBID boundaries in accordance w ith the Property and Business Improvement District Law of 1994. 3. That the City Council finds that the Plan satisfies all requirements of Streets and Highways Code § 36622. 4. That the City Council declares its intention to establish the CTBID and to levy and collect assessments on lodging businesses within the CTBID boundaries pursuant to the Property and Business Improvement District Law of 1994. 5. That the CTBID shall include all lodging businesses, existing and in the future, located within the boundaries of the City of Carlsbad, as shown in the map attached as Attachment A. 6. That the name of the district shall be Carlsbad Tourism Business Improvement District CTBID. 7. That the annual assessment rate shall be two percent (2%) of gross short-term room rental revenue. Based on the lack of benefit received, assessments will not be collected on revenue resulting from occupancies of any officer or employee of a foreign government who is exempt by reason of express provision of federal law or international treaty. Lodging businesses may elect to pay an additional one percent (1%) assessment. The funds raised through this additional lodging business assessment shall be used to promote golf-related programs and activities, thereby increasing demand for room night sales for those lodging businesses that opt- in to paying the additional assessment. 8. That the assessments levied for the CTBID shall be applied toward sales and marketing promotions, and grants programs to market assessed lodging businesses in CTBID as tourist, meeting, and event destinations to increase demand for overnight tourism, as described in the Plan. The proceeds of the additional one percent (1%) assessment will pay for golf-related programs and services specifically tailored only to those paying the additional assessment. Funds remaining at the end of any year may be used in subsequent years in which CTBID assessments are levied as long as they are used consistent with the requirements of this resolution and the Plan. 9. That the proposed CTBID will have a five (5) year term, beginning July 1, 2023, or as soon as possible thereafter, and end five (5) years from its start date, unless renewed pursuant to Streets and Highways Code § 36660. 10. That bonds shall not be issued. 11. That the time and place for the public meeting to hear testimony on establishing the CTBID and levying assessments are set for March 7, 2023, at 5:00 pm, or as soon thereafter as the matter may be heard, at the Council Chambers located at 1200 Carlsbad Village Drive, Carlsbad, CA 92008. 12. That the time and place for the public hearing to establish the CTBID and the levy of assessments are set for April 18, 2023, at 5:00 pm, or as soon thereafter as the matter may be heard, at the Council Chambers located at 1200 Carlsbad Village Drive, Carlsbad, CA 92008. The City Clerk is directed to provide written notice to the lodging businesses subject to assessment of the date and time of the meeting and hearing, and to provide that notice as required by Streets and Highways Code § 36623, no later than February 28, 2023. 13. That at the public meeting and hearing, the testimony of all interested persons for or against the establishment of the CTBID may be received. If at the conclusion of the public hearing, there are of record written protests by the owners of the lodging businesses within the proposed CTBID that will pay more than fifty percent (50%) of the estimated total assessment of the entire CTBID, no further proceedings to establish the CTBID shall occur for a period of one (1) year. 14. That the complete Management District Plan is on file with the City Clerk and may be reviewed upon request. PASSED, APPROVED AND ADOPTED at a Regular Meeting of the City Council of the City of Carlsbad on the 7th day of February, 2023, by the following vote, to wit: AYES: NAYS: ABSTAIN: ABSENT: Blackburn, Bhat-Patel, Acosta, Burkholder. None. None. None. KEITH BLACKBURN, Mayor ~ 1"-' SHERRY FREISINGER, City Clerk ~v (SEAL) Attachment A District Boundaries . . . I arlsbad TBID \/11/~•l' ' .. .,,(., -" .,.-c.:. ~- \(_ . .{ J t: -,.r;. . F---,., · --<-L x"' V 1) !I\✓'/ it, ~ L /; ,.._ I -(< Ii '"1:~-r 1 ,-7..,.i l. ' ' t .., >- '-> /• -/ ~ l r _/ -' /'--< Carlsbad City Limits ~ ••• • • IVITAS I r-"t I AVERY 5160 : 2445 OCEAN STREET LLC 2445 OCEAN STREET LLC -UNIT C 2715 CARLSBAD BLVD CARLSBAD, CA 92008-2210 3570 LLC 3570 LLC-UNIT B PO BOX 1726 CARLSBAD, CA 92018-0000 365VACATIONS LLC 365VACATIONS LLC 7040 AVENI DA ENCINAS STE 104-553 CARLSBAD, CA 92011-4653 3900 GS HOLDINGS LLC 3900 GS HOLDINGS LLC 402 W ILSHIRE RD OCEANSIDE, CA 92057-2903 4020 SYM E LLC 4020 SYME LLC 23962 PLANT AVE MISSION VIEJO, CA 92691-3722 ALAN WILLSON SEA SLOPE UNIT 3 PO BOX 1781 CARLSBAD, CA 92018-1781 ALEXANDER KNYAZEVSKIY ALEXANDER KNYAZEVSKIY-260 TAMARACK 260 TAMARACK AVE CARLSBAD, CA 92008-4061 AMY SFREDDO VW VACATION RENTALS -355 29250 PASEO SEDANO SAN JUAN CAPISTRANO, CA 92675-5562 I P dt dvery com/ p,tti:;·nb : Easy Peel Address Labels : Bend along line to 0xpose Pop-up Edge 1 Go to avery.corn/templates : Use Avery Template 5160 I 180-190 WALNUT PROPERTIES LLC 180-190 WALNUT PROPERTIES LLC 180-190 WALNUT PROPERTIES 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CA 92011-4900 Etiquettes d ,1d1esse Easy Peel : Repl,ez a la hachure afin de reveler le r-=bord Pop up I Go to avery.co111/te111plates : Uct· Avery Tunplatc ) 16rJ I RENE MANZANARES RENE MANZANARES-UNIT B 147 LAKE ST BRISBANE, CA 94005-0000 RICHARD JOHNS 3080 LINCOLN UNIT 16 6565 BIRCH DR SANTA ROSA, CA 95404-8587 ROBERT SFREDDO ROBERT SFREDDO 2588 EL CAMINO REAL STE F-341 CARLSBAD, CA 92008-1212 ROSS PARKER RP STR JEFFERSON 1861 ALKALI HEATH LN CARLSBAD, CA 92011-4088 RVN INC HYLAND INN 727 S BREA BLVD BREA, CA 92821-5310 SAND INVESTMENTS INC MOTEL 6 NO 1021 1006 CARLSBAD VI LLAGE DR CARLSBAD, CA 92008-1803 SC HOTEL LLC SPRINGHILL SUITES CARLSBAD 42 CORPORATE PARK STE 200 IRVINE, CA 92606-5105 SEASONS VACATION RETREATS LLC SEASONS VACATION RETREATS LLC 1663 CORTE ORCHIDIA CARLSBAD, CA 92011-4066 SHAWN SMITH PATRICK LEE AND ASSOCIATES -UNIT 2 7172 AVIARA DR CARLSBAD, CA 92011-4900 SHAWN SMITH PATRICK LEE AND ASSOCIATES -UNIT 5 7172 AVIARA DR CARLSBAD, CA 92011-4900 Allez a 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Allez a avery ec1/gabarits : Ut1l,sez le Gabarit Avery 5160 1 r--i I AVERY 5160 : TATIANA NOVICK TATIANA NOVICK 347 OAK AVE CARLSBAD, CA 92008-2945 TEDDY JEWELS LLC TANDE HOLDINGS LLC PO BOX 27198 SAN DIEGO, CA 92198-0000 THE EAGLE RAY GROUP LLC THE EAGLE RAY GROUP LLC 3571 FAR WEST BLVD STE 190 AUSTIN, TX 78731-3064 THE WEEKS GROUP LLC 3065 OCEAN ST -C PO BOX 220 DEL MAR, CA 92014-0000 TIMOTHY TABER BELLA SIRENA CONDO 3175 MULBERRY DRS SALEM, OR 97302-5912 TODD RIDDLE TODD RIDDLE 8929 WALKER ST FAIRFAX, VA 22032-1481 TOWER 36 BEACH PROPERTIES LLC-3638 TOWER 36 BEACH PROPERTIES LLC-3638 1641 AMANTE CT CARLSBAD, CA 92011 TRUST CHARLES AND HELEN BARTLEY HELEN BART CO -UPPER UNIT 22 ANTELOPE LN MONTEREY, CA 93940-6301 UNIVERSE AT SEA BREEZE LP OCEAN ELEMENTS AT CARLSBAD -UNIT 2 1875 CENTURY PARK E STE 1800 LOS ANGELES, CA 90067-2337 UNIVERSE AT SEA BREEZE LP OCEAN ELEMENTS AT CARLSBAD -UNIT 4 1875 CENTURY PARK E STE 1800 LOS ANGELES, CA 90067-2337 I Pdt <JV''ry com; patents : Easy Peel 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1 Establishment of the Carlsbad Tourism Business Improvement District Under the Property and Business Improvement District Law of 1994 Matt Sanford, Economic Development Manager April 18, 2023 {city of Carlsbad PROPOSED ACTION Hold a public hearing and adopt a resolution declaring results of majority protest proceedings and establishing the Carlsbad Tourism Business Improvement District ITEM 11: CTBID ESTABLISHMENT {city of Carlsbad TOURISM IN CARLSBAD Hospitality and Tourism is one of Carlsbad’s key industries •$704.4M of economic activity generated •$35.8M in TOT revenue contributed •19,883 jobs in hospitality and food service ITEM 11: CTBID ESTABLISHMENT {city of Carlsbad CTBID ESTABLISHMENT TIMELINE Feb. 7, 2023 City Council adopted Resolution of Intention to establish a new district under ‘94 Law Apr. 18, 2023 Public Hearing and Resolution of Formation of the new district Mar. 7, 2023 Public Meeting to allow public testimony on the establishment of the new district Jul. 1, 2023 New district is established and assessment begins ITEM 11: CTBID ESTABLISHMENT January 2023 70% of Lodging establishments petition to establish the CTBID under ‘94 Law {city of Carlsbad PROPOSED MANAGEMENT DISTRICT PLAN ITEM 11: CTBID ESTABLISHMENT Parameters Boundaries All lodging businesses in the City of Carlsbad Assessment Rate •2% of room rental revenue •Optional: Additional 1% assessment to fund golf-related programs & activities Term 5 years, beginning July 1, 2023 Governance •Carlsbad Convention and Visitors Bureau, dba Visit Carlsbad, will serve as the Owners’ Association for the CTBID. •VC Board of Directors shall have 7-9 directors, comprised solely of the owners or reps paying CTBID assessment •A minimum of 3 Directors shall be representatives from the top three CTBID assessment payors CONSIDERATIONS •Greater efficiency of operations •Consolidates decision-making into one organization •Allows for longer-term planning, staffing and budgeting •Clarifies certain elements, like who is considered a public official •Establishes an overall stronger foundation to support tourism ITEM 11: CTBID ESTABLISHMENT {city of Carlsbad PROPOSED ACTION Hold a public hearing and adopt a resolution declaring results of majority protest proceedings and establishing the Carlsbad Tourism Business Improvement District ITEM 11: CTBID ESTABLISHMENT {city of Carlsbad