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Home My WebLink About2023-06-27; Carlsbad Tourism Business Improvement District; Resolution 2023-008RESOLUTION NO. 2023-008 A RESOLUTION OF THE ADVISORY BOARD OF THE CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT APPROVING A GRANT FOR THE CARLSBAD VILLAGE ASSOCIATION FOR THE HEARTS OF CARLSBAD PROGRAM AND ALLOCATING $8,750 TO FUND THE GRANT PROPOSALS WHEREAS, on June 28, 2011, the City Council adopted Resolution 2011-150 confirming the Carlsbad Tourism Business Improvement District (CTBID) Advisory Board's powers and duties to contract on behalf of the CTBID for goods and services all for the benefit of the CTBID and its purpose and mission; and WHEREAS, on March 18, 2008, the Advisory Board of the CTBID established a grant program to fund programs and activities that promote overnight stays in Carlsbad; and WHEREAS, the CTBID Advisory Board approved $1.5 million in funding for Fiscal Year 2022- 2023 for grant programs; and WHEREAS, on October 12, 2022, the Advisory Board updated its Grant Policy to further support tourism and tourism-related events in Carlsbad; and WHEREAS, Carlsbad Village Association submitted a grant application (Attachment A) for a the Hearts of Carlsbad Event, which was deemed to be complete and to meet the requirements of the Grant Policy; and WHEREAS, per the Grant Policy, the Visit Carlsbad Board reviewed the application and made a funding recommendation to the CTBID Advisory Board; and WHEREAS the CTBID Advisory Board at its June 27, 2023, meeting, reviewed, discussed and approved the grant application. NOW, THEREFORE, BE IT RESOLVED by the Advisory Board of the Carlsbad Tourism Business Improvement District, as follows: 1.That the above recitations are true and correct. 2. That the Advisory Board approves the grant application from Carlsbad Village Association and allocates grant funding in the amount of $8,750 to Carlsbad Village Association in accordance with grant policy guidelines. PASSED, APPROVED, AND ADOPTED at a Special Meeting of the Carlsbad Tourism Business Improvement Di strict Advisory Board on the 27th day of June 2023, by the following vote to wit: AYES: NAYS: ABSENT: ABSTAIN: Becerra, Canepa, Chapin, Mason None None None ~I r-SHERRY FREISINGER, City Clerk (SEAL) :\,,,,,,,rip•: :11,,,,, ~,, G CA bl.,,,,,, ~ O•" ,.,. 1/1,.,: sc ..... ~·~'1' ~-/ -"""" ·• .. ~~ § !::: i-~ \-y% %0 \. \ _ \Oi ~}~Q~;= \ ···• ..... •-,11""' ......... .t ,,P-41.. .......... •·~,tr-"" 1111,, 11 IFO~ ,,,❖~ l//lfillill\\\11111' CTBID Grant Guidelines & Application -FY 2022-2023 CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT Grant Application - FY 2022-2023 Use this form to apply for a CTBID grant to fund a program or event. Attachment A {City ofCarlsbad NOTE: CTBID grants to fund destination transportation services will have a separate application and defined call for applications. To express interest or to ask a question, email business@carlsbadca.gov Applicant Information Name of Proposed Program/Event:_H_e_a_rt_s_o_f_C_a_rl_sb_a_d_V_i _lla....cgc...e _____________ _ Name of Applicant/Organization: Carlsbad Village Association_____ .;;;.._ _________________ _ Address: 300 Carlsbad Village Dr., Ste. 108A #135 Contact Name: Christine Davis Email: chris@carlsbad-village.com Federal Tax ID# or Social Security#: 33-0468211 Amount of Grant Request: $10,000 This application is for a: Title: Executive Director Phone: 760-644-2121 Total Event Budget: $14,000 _@_Placemaking event _O_arand positioning event _O_Room night-driving event Program/Event Description {Use up to five additional pages if necessary for the following answers): Proposed date or timeframe of event: February 1 0 & 11. 2024 Is the date firm?_Y_e_s ___ _ Describe your program or event: Include potential alignment with key experience pillars, whether the event is a new event and if there is potential to establish as a marquis recurring event for Carlsbad. Now in its third year, this annual event brings hundreds of people to the Village each day for a unique scavenger num. It Is piacemaRlhg at Its Mst. T n,s tree community event was creatM 1n coh)Unctlon w,m.Baffi&Glasswefks;-eewAteWA!s-premier §lass-ble�stttei&.--Tiiis-faffiffy--ffiet:lely-e...em-tAelttEies--R--Saturday and Sunday hunt for custom made glass hearts made specjficaUy for ths event Each heart is stamped and numbered so that it can be registered online. Special stamped hearts make the finderellgl6lefor speclal giveaways and on the spol discounts at locafbuslnesses lnat weeKeii Describe how the program/event will benefit tourism in Carlsbad: In 2023 we worked with Carlsbad Village hotels who promoted the event to their guests as a community activation while staying at the hotel. Cookie gift packs from local business, Carls6aaCooKleCompany, were given to guests upon cfiecKTrfwiffi"a·�a�R- ·cocte-to-the--eventttetaits:-=rtre-trotetretatio11sl!ip and partnersllip was a valuable component-in-™3---and one we-wifl-continue wttft--a-n-d--grow-to attract ttn-d-.P.eA,nd�ei>Satt<r--¥isimi:s.ro.Carlsbad v.lff· �-------------------- cartsbad Tourism Business Improvement District 1635 Faraday Ave. � Carlsbad, CA 92008 • 760-607-2923 fi business@carlsbadca.gov • carlsbadca.gov CTBID Grant Guidelines & Application-FY 2022-2023 Projected number of out-of-town visitors: 1,200 ---------- Pro J e ct ed number of hotel room nights utilized: 1,200 ·--------Describe the estimated media coverage of the event: CVA website biogs {30,000 page views per month), lnstagram and Facebook main feed and stories osts 23K followers , CVA eNewsletter articles 6,200 subscribers per week), Press releases to local media outlets, online and print ca endar listings, window posters/flyers, hotel displays and flyers. Experience with Proposed Program/Event Has the program/event taken place before in Carlsbad? If so, how many times has it token place? 2024 will be the 4th annual event Describe program/event history, compliance, success, etc.: What started as a small outdoor activation during the pandemic has increased from 50 hearts to the proposed 500 hearts in 2024. Last year we recruited over 20 volunteers to help hide the hearts throughout the entire weekend. Due to the demand from this event we feel ,t can grow to It proposed quantity and become a legacy event for Carlsbad Vtllege tor years to come. Financial CapablUties/Budget CTBID Grants cannot make up more than 2596 of overall event revenue. Desc:ribe other funding sources and levels including committed funds and potential matching funds: CVA will supplement all other funding. This Is not a revenue generating event for CVA. This is a free community event. Describe how CTBID grant funds would be used: (See list offunding llmitations) CTBID funds would cover the cost of the glass hearts created by Barrio Glassworks, hotel guest welcome products and targeted marketing expenses. Applicant Background This applicant Is a (an): .®_Non-Profit QFor-Profit Qlocal Public Agency 01ndividual Oother Years in Buslness:_29 ___ Number of Employees:_3 ____ Number of Volunteers:_4_0 ___ _ Carlsbad Tourism Business Improvement District 1635 Faraday Ave. • Carlsbad, CA 92008 760-607-2923 " buslness@carfsbadca.gov 11��1sba��-Roy 4 of 16 June 27, 2023 ge CTBID Grant Guidelines & Application -FY 2022-2023 Are there other organizations, agendes, or businesses partnered on this application? If so, list them: Barrio Glassworks Marketing Materials Requirement CTBID grant recipients will be required to recognize on all printed material that grant program is funded in part by the CTBID. The applicant acknowledges and agrees to adhere to the marketing requirements described above . ..!:Jl_, acknowledge marketing requirements Reporting Requirements Depending on the grant amount and type of program/event, a report on how granted funds were spent, event budget, number of room nights generated, proof of meeting marketing requirements, and/or a media coverage recap m�y be required to be filed with the CTBID within 30 days of the event conclusion. Proof of program expenses (i.e. receipts) are required to be held for two years during which time the CTBID reserves the right to audit the records. CTBID staff will provide the applicant with any necessary reporting requirements prior to the distribution or funds. As noted In the CTBID grant guidelines, should a grant-funded event fall to take place, or miss its target by more than 50%, the grant recipient may be required to return a portion of or all granted funds to the CTBID. The applicant acknowledges and agrees to adhere to the reporting requirements described above . ...m_l acknowledge reporting requirements Certification I, the undersigned, do hereby attest that the above Information is true and correct to the best of my knowledge and that if award fun all keting and reporting requirements will be met. Name:,___!=��!.e.��LL.��--- Title:,_.i.:::::,�-=:-i,,-....:::::.;..:=--===--F-=-..L..1t....i..........::L.M""-'==---'! Date:. _ _...�_.....,._._.0e�,..,..-- Submlttal Information Cleaf Application Print Application Submit Application To submit your application, email a completed copy, Including attachments to business@carisbadca.gov with the subject: CTBID Grant Application. Allow two business days to acknowledge submittal. CTBID Staff will keep applicants informed of progress during consideration. If you have questions about the application, please email buslness@carlsbadca.gov. Carlsbad Tourism Business Improvement District 1635 Faraday Ave. • Carlsbad, CA 92008 � 760-607-2923June 27, 2023 buslness@carlsbadca.gov ,ie�lsbad��5 ot 16 Proposal Budget 4th Annual Hearts of Carlsbad Village Feb. 10 & 11, 2024 (A free, family-friendly placemaking community event) Custom blown glass hearts -500 $20,000.00 Website geocoding map $1,000.00 Digital Marketing Services $1,500.00 Print promotion and advertisement $1,300.00 Hotel promotion program $7,500.00 Staffing $700.00 Management $3,000.00 Total Project Cost $35,000.00 Attachment B Carlsbad Village Association I carlsbad-village.com I (760) 644-2121 I chris@carlsbad-village.com