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HomeMy WebLinkAbout2023-09-18; Parks & Recreation Commission; ; 2023-2030 Parks & Recreation Department Master Plan Update Meeting Date: Sept. 18, 2023 To: Parks & Recreation Commission From: Kyle Lancaster, Parks & Recreation Director Staff Contact: Mick Calarco, Recreation Services Manager mick.calarco@carlsbadca.gov, 442-339-2859 Subject: 2023-2030 Parks & Recreation Department Master Plan Update Recommended Action Accept the 2023-2030 Parks & Recreation Department Master Plan Update, and recommend its adoption by City Council. Executive Summary The Parks & Recreation Department is charged with providing parks and recreation programs and services that promote a healthy lifestyle and community connections, two important values in the Carlsbad Community Vision. Parks and recreation offerings also play an important role in maintaining the Carlsbad’s excellent quality of life. To guide the parks and recreation priorities for the next seven years, staff have updated the Parks & Recreation Department Master Plan. The current Parks & Recreation Department Master Plan was approved by the City Council in 2015, providing a road map for investments in parks and recreation services based on the community’s top priorities, demographic make-up, industry trends, market analysis and other factors. The current master plan resulted in several new and expanded parks and recreation projects and programs, representing a total capital investment of over $25 million, including: •A community center, ornamental/community gardens at Pine Avenue Community Park •The city’s first outdoor pickleball courts, an arena sports field, an expanded playground, and a subsequent dog park, parking lot, and restroom at Poinsettia Community Park •An entryway with a fitness circuit and picnic areas at Calavera Hills Community Park •An outlook with picnic areas and a catering facility/restroom at Aviara Community Park •Expanded multigenerational programs •Expanded programs focusing on fitness and wellness, outdoor adventure, environmental education and culinary arts Another key strategy addressed from the 2015 master plan was completion of an additional needs assessment to allow the department to keep pace with the community’s changing needs, priorities and trends. That needs assessment is a part of the 2023-2030 Parks & Recreation Department Master Plan Update (Exhibit 1). Sept. 18, 2023 Item 1 Page 1 of 9 PARKS & RECREATION COMMISSION Staff Report Staff offered multiple ways for members of the public and other stakeholders to provide input in the development of the updated master plan, to help ensure it reflects the community’s most important needs and values. What’s proposed The updated master plan will now serve as a road map for parks and recreation services for the next seven years. A main focus of the updated plan is to maintain the city’s existing parks, programs and facilities at their current high levels of quality and to complete major projects underway. These projects include the construction of Veterans Memorial Park and Robertson Ranch Park, as well as the renovation/replacement of Monroe Street Pool. The updated master plan also proposes that staff seek City Council direction on whether to build additional outdoor pickleball courts at one of the existing parks to address the current demand. The updated master plan reflects the fact the city is not projecting the same level of growth as it has seen in the past, meaning developer fees to fund new amenities will be less. In addition, the city is currently projecting a General Fund structural deficit as soon as fiscal year 2028. As a result, staff is looking for opportunities to reduce ongoing spending and enhance revenues. In terms of funding future parks investments, the updated master plan proposes that staff complete a study to modify developer fees which could be set aside for construction costs. New parks and recreation facilities would also require increased funding for ongoing maintenance and operations. The Parks & Recreation Commission is being asked to accept the 2023-2030 Parks & Recreation Department Master Plan Update, and recommend its adoption by the City Council. Explanation & Analysis Changes since 2015 Although healthy lifestyles and community connection are still important values for Carlsbad residents, several changes have occurred since the current master plan was completed: •The city has made major investments in new and improved parks based on the needs identified in the 2015 master plan. •The city is not projecting the same level of growth as it has seen in the past, meaning developer fees to fund new amenities will be less. •The city is currently projecting a General Fund structural deficit as soon as fiscal year 2028. As a result, the city is looking for opportunities to reduce ongoing spending. New parks and recreation facilities require funding for construction and ongoing maintenance and operations. •The city’s Growth Management Program is undergoing an update. The parks performance standard is expected to remain the same, at 3 acres per 1,000 residents. However, a study is underway that will determine the future development fees that would help fund park projects. Sept. 18, 2023 Item 1 Page 2 of 9 Moving forward Due to the above factors, the 2023-2030 Parks & Recreation Department Master Plan Update focuses on maintaining the high-quality parks and recreation services currently enjoyed by the community and recommends ways to adapt them to reflect current community needs and priorities. Strategies listed for action in the updated master plan are based on several factors: •Carlsbad Community Vision •Carlsbad Strategic Plan (2023-2027) •Carlsbad Capital Improvement Program •Community and stakeholder input •Parks & Recreation staff input •Consulting team expertise and experience In addition to reflecting community priorities, the master plan update considers demographics, industry trends, benchmarking, service areas and existing parks and programs when recommending future investments in parks and recreation. Implementing the identified strategies that require significant capital and/or operating expense will be contingent upon the availability of funding during the term identified. Department vision and mission The Parks & Recreation Department’s Vision and Mission Statements are established as follows: Vision: To strengthen community connectivity through inclusive world class offerings and exceptional customer service. Mission: To promote community health and wellness while building a culture that embraces change and continuous improvement. Site assessments and service areas The consultant assessed the city’s 42 parks (i.e., community parks and special use areas) and made observations regarding park access, visual and aesthetic appeal, and maintenance standards. The parks’ design and maintenance was generally very good, considering how heavily the parks are used. Thirty-one of the parks were rated as excellent, nine were rated as good, and two were rated as fair. No park sites were rated poor, although opportunities for improvement, such as increased shade and seating, were noted at selective special use areas. Service area maps illustrate the geographic distribution of parks, facilities and amenities, and the performance standard for them, based on population density. Service area mapping data allows staff and city leadership to make capital improvement and development decisions based upon citywide need, and parks, facility, and amenity gaps in a specific area. Major asset service area maps included: •Basketball courts •Community parks/special use areas and other parks and recreation properties Sept. 18, 2023 Item 1 Page 3 of 9 Sept. 18, 2023 Item #1 •Dog parks •Multiuse diamond fields •Multiuse rectangular fields •Indoor recreation space •Outdoor pools •Playgrounds •Pickleball courts •Skate parks •Tennis courts Program assessments To fulfill the department's mission of strengthening community health and wellness, identifying core program areas based on current and future community needs is crucial, as is focusing on specific program areas that are important to the community. A program area is considered core if it meets most of the following criteria: •Provided for more than five years or is expected by community based on input results •Accounts for 5% or more of the department’s overall budget •Is offered 3-4 seasons per year •Broad demographic appeal •Skill development tiers are available within the program area's offerings •Full-time staff are responsible for the program area •Facilities are specifically designed to support the program area Staff and its consultant identified core program areas for general recreation and for adults 50+. Strategic Action Plan The 2023-2030 Parks & Recreation Department Master Plan Update provides systemwide recommendations for staff to implement over the short-term (0-3 years), long-term (4-7 years) and on an ongoing basis. The strategies of this action plan are divided into four categories: •Parks •Maintenance and operations •Programs, events, and facilities •Funding and marketing There are multiple strategies detailed per category and per term within the action plan. As noted above, implementing the identified strategies that require significant capital and/or operating expense will be contingent upon the availability of funding during the term identified. Community Engagement The community engagement process for the 2023-2030 Parks & Recreation Department Master Plan Update included thousands of public comments, four community meetings, several focus Sept. 18, 2023 Item 1 Page 4 of 9 groups, an online survey and social media polling, intercept interviews and a scientific survey. Input was gathered in two phases. Qualitative and quantitative input Phase one focused on qualitative input. Qualitative input is, as a rule, highly descriptive but not necessarily representative of the entire population. The project team gathered qualitative input from City of Carlsbad elected and appointed officials, employees, residents, and various community and special interest groups. That input helped inform the questions asked in the second phase, a statistically reliable survey. The survey sample included 400 people chosen at random. Questions answered by all 400 respondents have a margin of error of approximately plus or minus 4.9 percentage points. Effects of the pandemic Outreach for the Parks & Recreation Department Master Plan Update started in February 2020, just prior to the COVID-19 pandemic. Shortly thereafter, the project was put on hold so the city could focus on its public health response. Once the city began to return to in-person services in 2021, staff sought additional community input via virtual workshops and a social media survey. Qualitative and quantitative feedback showed that the pandemic made some residents value parks and recreation services more, but that overall, it didn’t have a significant effect on needs, values and priorities. Quantitative feedback showed that residents generally rated parks and recreation services highly. The following are limited highlights of the scientific survey results: •Among residents who said they had a need for either a neighborhood park or community park, the vast majority (95% or 97%) said that need was being met, either fully, mostly or partially. Sept. 18, 2023 Item 1 Page 5 of 9 0 Qualitative (descriptive) input •••• t~f Focus groups e Quantitative input Intercept surveys Online surveys •✓ 1:, ••• .... Workshops Emams/ web form .lid Scientific survey of all residents .CJ. -..,11 Interviews •91% of residents rate the condition of parks, fields and facilities as good or excellent. •Two thirds of residents said they are very satisfied or satisfied with the value they receive from the city’s Parks & Recreation Department, with 7% saying they were dissatisfied. •When asked how to improve or renovate parks, the top responses were to add more shade, lighting and family picnic areas. •The park facilities most important to residents are community parks, neighborhood parks, off-leash dog parks, outdoor swimming pools and outdoor pickleball courts. •About 60% of residents would like to see the city increase funding for parks and recreation, but 20% or fewer said they’d be interested in funding specific improvements. A complete summary of the community engagement process and public input is available in Chapter 1, Executive Summary, and Chapter 2, Public Input Summary, of the updated master plan. On Aug. 31, 2023, the 2023-2030 Parks & Recreation Department Master Plan Update was posted to the city’s website, sent to interested stakeholders and those who provided input, and shared through the city’s communication channels to raise awareness of its availability. Next Steps Staff will begin implementation of the short term and ongoing strategic action items within the 2023-2030 Parks & Recreation Department Master Plan Update. Exhibits 1.2023-2030 Parks & Recreation Department Master Plan Update 2.Parks & Recreation Department Master Plan Update – Appendices Aug. 2023 3.Correspondence received as of Aug. 31 through Sept. 14 at noon Sept. 18, 2023 Item 1 Page 6 of 9 Exhibit 1 2023-2030 Parks & Recreation Department Master Plan Update (on file in the Office of the City Clerk) Sept. 18, 2023 Item 1 Page 7 of 9 Exhibit 2 Parks & Recreation Department Master Plan Update – Appendices Aug. 2023 (on file in the Office of the City Clerk) Sept. 18, 2023 Item 1 Page 8 of 9 Exhibit 3 Correspondence received as of Aug. 31 through Sept. 14 at noon (on file in the Office of the City Clerk) Sept. 18, 2023 Item 1 Page 9 of 9 Parks & Recreation Department Master Plan Update, 2023-2030 Kyle Lancaster, Parks & Recreation Director Mick Calarco, Recreation Services Manager Neelay Bhatt, Founder and CEO, Next Practice Partners Sept. 18, 2023 – Commission Meeting 1 ( City of Carlsbad RECOMMENDED ACTION Accept the 2023-2030 Parks & Recreation Department Master Plan Update, and recommend its adoption by City Council ITEM NO. 1: MASTER PLAN UPDATE 2 (cityof Carlsbad California 2023 -2030 PARKS & RECREATION DEPARTMENT MASTER PLAN UPDATE ITEM NO. 1: MASTER PLAN UPDATE www.carlsbadparksplan.com Where are we today?Where are we going?How do we get there? 3 ( City of Carlsbad 2015 P&R Department Master Plan Implemented 4 ( City of Carlsbad ITEM NO. 1: MASTER PLAN UPDATE Pine Avenue Community Park (~$11.6M) •Community center, ornamental gardens/plaza and community garden Poinsettia Community Park (~$8.1M) •Playground, arena sports field, pickleball courts, dog park and restroom Aviara Community Park (~$3.8M) •Outlook with covered stage, picnic areas, catering facility and restroom Calavera Hills Community Park (~$1.5M) •Entryway with fitness circuit and picnic areas, and a community garden KEY PARK PROJECTS IMPLEMENTED 5 ITEM NO. 1 - MASTER PLAN UPDATE Completed feasibility studies: multi-gen community center and adventure park Trained staff on cost of service, revenue generation and pricing of programs Developed strategies to increase awareness/participation rates of programs Restructured/expanded identified core program areas for fitness and wellness, outdoor adventure programs, environmental education, culinary arts/dining KEY ACTION ITEMS IMPLEMENTED 6 ( City of Carlsbad ITEM NO. 1: MASTER PLAN UPDATE www.carlsbadparksplan.com WE’VE ARRIVED 7 (cityof Carlsbad California 2023 -2030 PARKS & RECREATION DEPARTMENT MASTER PLAN UPDATE Carlsbad Community Vision 8 ( City of Carlsbad •Seeking input on parks and rec priorities started with the Carlsbad Community Vision - Nine core values important to community, created in 2010 and verified in 2022 via development of city five-year strategic plan ITEM NO. 1: MASTER PLAN UPDATE 9 Small town feel, beach community character and connectedness Enhance Carl.shad's defining attributes-its sma I town feel and beach comm.unitycharact.er. Build on the city's culture of civic engagement, volunleerism and philantluopy. Open space and the naturaJ environment Prioritize protection and enhancement of open space and the n,atural environment. Support and protect Carlsbad's unjque open space arn:I agricultural heritage. Access to recreation and active, heaJthy lifestyles Promote active lifestyles and community health by furthedng access to trajls,. parks. beaches and otherrecreatiorl opportul'lities.. The local economy, business diversity and tourism Strengthen the city's strong and dJverse economy and its JX>Sition as an emp~yment hub in nortih San Djego County. Promote IJusjness divers,ity. increased specia1ty retail and dining opportunities, and Carlsbad's tourism. Walking, biking, public transportation and connectivity Increase llilYel options through enhanced wa1king .. bicyc6ng and public b-ansportation systems.. Enhance mobility through increased connectNity and inteligenl trar1Sportation managemenL Sustainability Build on the city's sustaina:bility injtiatives to emerge asa leader in green development and sustainability. Purs.ue publJc./ private pa,tners.hip~ partic.ularly on s:ustainable water, energy. recyding artd foods. History, the arts and culturaJ resources Emphasize the arts by promoting a multitude of events and productioos year-round, cutting-edge venues to host world- dass performances. and celebrate Carlsbad~ cultural heritage in dedicated facilities and programs. High quality education and community services Support quality. comprehensive education and life-long learning opportunities, provide Musing and community :servic.es for a changing population. and maintain a high standard for citywkle public safety. Neighborhood revitaJization, community design and livability Revitalize nejghborhoods an.d enhance citywide community design and livability_ Promote a greater mix of uses citywide,, more activities along the coa.sdine and link density to public transportation. Revitalize the downtown Vi Dage as a community focal point and a unique and memorable center forvis.ilors, and rejuvenate the historic Barrio neighborhood. (City of Carlsbad ( City of Carlsbad Community Engagement 10 ( City of Carlsbad 49% Male 11 0 Qualitative (descriptive) input -·--1';1 Focus groups • Quantitative in put Intercept survey.s On 1ine, surveys Wo,rkshops Emaills/ welbfo1rm Sci•e nt1if1i c .survey o.f a Ill residents I nte1rviews ( City of Carlsbad 12 PARKS & RECREATION MASTER PLAN 7 • City of Carlsbad @Carlsbadcagov • Dec 8, 2021 You can still sign up for workshops this week to tell us if your parks and recreation priorities changed since COVID. CJ12/9, from 6 to 7 p.m. CJ12/11, from 10 to 11 a.m. carlsbadparksplan.com #carlsbad #getinvolvec City of Carlsbad @cartsbadcagov • Jan 4, 2022 Will you answer t hree questions to help us better understand your most important parks and recreation priorities for the next five years? loom.ly/oPDTBqM #Getlnvolved #Carlsbad #ParksMakeLifeBetter The City of Carlsbad is putting together a statistically reliable survey of the entire Carlsbad community to learn more about parks and recreation priorities Your answers to the few questions in the link below will help make sure we include a wide range of ideas in this upcoming survey Questions We appreciate you taking the time to respond and look forward to hearing from you. You can learn more about the Parks & Recreation Master Plan at carlsbadRarksRlan.com. If you have questions, please contact Mick Calarco, special projects manager, at mick calarco@carlsbadcagov, or 760-434-2859. ''''' 49% Male 1,766 ONLINE SURVEY RESPONDENTS 20+ INTERCEPT SURVEYS STATISTICALLY RELIABLE SURVEY RESPONDENTS 400 WEBSITE COMMENTS 8 4 KEY LEADER & FOCUS GROUP MEETINGS KEY LEADER INTERVIEWS PUBLIC FORUMS 212100+CARLSBADPARKSPLAN.COM PARTICIPANTS 13 {city of Carlsbad Parks & Recreation SkipN~vigai.on ="AA SelecilanguageT DC fi;J ITEM NO. 1: MASTER PLAN UPDATE •Goal for responses: 375 •Actual completed responses received: 400 •Residents randomly selected to receive survey by U.S. mail •Residents returned survey by mail or completed it online •95% level of confidence and +/- 4.5% margin of error Note: Respondents were asked to respond to all questions pertaining to participation based on pre- pandemic conditions when offerings were at full capacity. Some questions had fewer respondents. STATISTICALLY RELIABLE SURVEY 14 HOW HOUSEHOLDS RATE THE OVERALL QUALITY OF THE CITY PARKS & RECREATION DEPARTMENT PROGRAMS THEY’VE PARTICIPATED IN 43% Excellent by percentage of 142 respondents who indicated they had participated, before the start of COVID-19 (excluding “don’t know”) Good 53% Excellent 43% Fair 4% 15 TOP NEEDS FOR RECREATIONAL PROGRAMS 0%20%40%60%80%100% Adult fitness and wellness programs Senior adult and fitness programs Adult sports programs Aquatics programming Cultural arts programs Culinary arts (cooking, baking, etc.) City-sponsored special events Senior trips/other senior programs Adult fitness and wellness programs was recreation need cited by majority of residents 16 HOW WOULD YOU RATE THE PHYSICAL CONDITION OF ALL THE CITY OF CARLSBAD PARKS, RECREATION AND SPORTS FIELDS YOU HAVE VISITED? 43% Excellent by percentage of 342 respondents, 5% margin of error Good 54% Excellent 37% Fair 6% Poor 1% Not provided 2% 17 ( City of Carlsbad HOW WOULD YOU RATE THE PHYSICAL CONDITION OF ALL THE CITY OF CARLSBAD PARKS, RECREATION AND SPORTS FIELDS YOU HAVE VISITED? 43% Excellent by percentage of 342 respondents, 5% margin of error Excellent 37% Good 54% Fair 6%Poor 1%Not Provided 2% 18 174 156 92 87 86 63 Community parks Neighborhood parks Off-leash dog parks Outdoor swimming pools Outdoor pickleball courts Family picnic areas - covered and uncovered FACILITIES/AMENITIES MOST IMPORTANT TO HOUSEHOLDS (SELECT FOUR) Listed in top 4 most often 19 DO YOU OR YOUR HOUSEHOLD HAVE A NEED FOR COMMUNITY PARKS IN CARLSBAD? 76.5% 23.5% Yes No 20 ■ ■ DO YOU OR YOUR HOUSEHOLD HAVE A NEED FOR COMMUNITY PARKS IN CARLSBAD? 82.1% 74.8%77.0%73.2% 17.9% 25.2%23.0%26.8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 92008 (NW)92009 (SE)92010 (NE)92011 (SW) Yes No 21 r r DO YOU OR YOUR HOUSEHOLD HAVE A NEED FOR NEIGHBORHOOD PARKS IN CARLSBAD? 75% 25% Yes No 22 ■ ■ DO YOU OR YOUR HOUSEHOLD HAVE A NEED FOR NEIGHBORHOOD PARKS IN CARLSBAD? 75.8%74.1%77.0%74.2% 24.2%25.9%23.0%25.8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 92008 (NW)92009 (SE)92010 (NE)92011 (SW) Yes No 23 ■ ■ r r r HOW WELL ARE YOUR NEEDS MET?* *Asked only of those who said they had a need. COMMUNITY PARKS NEIGHBORHOOD PARKS 24 ■ Fully met ■ Mostly met ■ Partly met ■ Not met HOW WELL ARE YOUR NEEDS CURRENTLY MET FOR COMMUNITY PARKS? 43.3%48.4% 35.9%45.2% 38.8% 41.1% 46.2%33.9% 16.4%9.5% 10.3%16.1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 92008 (NW)92009 (SE)92010 (NE)92011 (SW) Not met Partly met Mostly met Fully met *Asked only of those who said they had a need. 25 T HOW WELL ARE YOUR NEEDS CURRENTLY MET FOR NEIGHBORHOOD PARKS? 38.3%42.9%27.3%41.0% 40.0%37.4% 40.9% 39.3% 20.0%14.3%27.3%13.1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 92008 (NW)92009 (SE)92010 (NE)92011 (SW) Not met Partly met Mostly met Fully met *Asked only of those who said they had a need. 26 r r PLEASE RATE YOUR LEVEL OF SATISFACTION WITH THE OVERALL VALUE RECEIVED FROM PARKS & RECREATION DEPARTMENT by percentage of 375 respondents 22% 21% 45% 21% 4% 3% 6% Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied Don't know27• • • • • • WOULD YOU OR YOUR HOUSEHOLDS LIKE TO SEE THE CITY PLACE A GREATER EMPHASIS ON PARKS AND RECREATION PROJECTS, PROGRAMS AND SERVICES? by percentage of 331 respondents (excluding “not provided”) 60% INCREASE Increase 60% Maintain 38% Decrease 2% 28 Most Supported Parks & Recreation Improvements by percentage of households 39% 37% 38% 43% 39% 37% 50% 21% 23% 22% 19% 24% 30% 22% 33% 31% 31% 33% 29% 29% 24% 8% 10% 10% 6% 8% 5% 4% 0%10%20%30%40%50%60%70%80%90%100% Outdoor swimming pools Community gardens Senior center (age 50+) Better lighting in parks Ampitheater Family picnic areas (covered and uncovered) More shaded areas in parks Very Supportive Somewhat Supportive Not Sure Not supportive 29 I I I I I I I I I I I I ■ ■ ■ ■ 149 147 142 142 120 112 Outdoor pickleball courts Neighborhood parks Community parks Off-leash dog parks Community gardens Outdoor swimming pools Top Priorities For Investment For Park Facilities (Number below represents the rating out of a possible Key Performance Index of 200) 30 ITEM NO. 1: MASTER PLAN UPDATE •91% rate the conditions for parks, fields and facilities good or excellent •96% of the residents who participate in city recreational programs rate them as good or excellent •Residents’ top needs for park facilities are community/neighborhood parks –Of those who said they have a need for these facilities, only between 3% and 5% said their needs were not currently being met ENGAGEMENT SUMMARY 31 ITEM NO. 1: MASTER PLAN UPDATE •Community/neighborhood parks, off-leash dog parks, outdoor swimming pools and outdoor pickleball courts are residents’ most important amenities •Adult fitness and wellness, senior fitness and trips, aquatics, culinary arts and cultural arts, adult sports are residents’ highest program priorities •About two thirds of residents indicated they are satisfied or very satisfied with the value they receive from city’s Parks & Recreation Department ENGAGEMENT SUMMARY 32 NATIONAL COMPARISON •High levels of community satisfaction and perceived value •Above average visitation to parks, facilities and sports fields •Above average participation in recreation programs and activities ITEM NO. 1: MASTER PLAN UPDATE 33 ( City of Carlsbad Program Assessment 34 ( City of Carlsbad CORE PROGRAM AREAS •To strengthen health and wellness, identifying core program areas based on current and future community needs is crucial, as is focusing on specific program areas important to the community ITEM NO. 1: MASTER PLAN UPDATE 35 ( City of Carlsbad CORE PROGRAM AREAS A program area is considered core if it meets most of these criteria: •Provided for more than five years or is expected by the community •Accounts for 5% or more of the department’s overall budget •Is offered 3-4 seasons per year •Broad demographic appeal •Skill development tiers are available within the program area •Full-time staff are responsible for the program area •Facilities are specifically designed to support the program area ITEM NO. 1: MASTER PLAN UPDATE 36 Recreation Core Program Areas Core Program Areas Aquatics Camps Health & Wellness Learning & Development Parks & Facilities Reservations Special Events & Tours Sports Visual & Performing Arts 37 ( City of Carlsbad Adults 50 + Recreation Core Program Areas Adults 50 + Core Program Areas Clubs & Games Health & Wellness Hybrid & Virtual Classes Learning & Development Special Events & Tours Visual & Performing Arts 38 ( City of Carlsbad Service Area Mapping 39 ( City of Carlsbad SERVICE AREA METHODOLOGY •Developed using population data from Census and ESRI •Document gaps or overlaps in service area of varied parks/amenities ITEM NO. 1: MASTER PLAN UPDATE 40 ( City of Carlsbad ITEM NO. 1: MASTER PLAN UPDATE Asset Service Areas - Dog Parks 41 Dog Parks Performance Standard of 1 Site per 30,000 People ~ I N --- (!) City Parks / SUAs (Weighted) 0 Midden Canyon Community l?ark Poinsettia Community Park Carlsbad, California Parks & Recreation Service Area Map Alga orte Commun~y Park Local Road ~ Medium RoJd Ma']ori.~.QJd "' Freeway ~ City Boundary 0 Sources: Esri, HERE. Garmin. USGS, lntermap, INCREMENT P, NRCan. Esri En,.fnr.Japan, METI, Es,i China (Hong Kong). Esri Korea, Esri (Thailand), NGCC, (c) OpenStreelMap contribulots, and the GIS User Community ( City of Carlsbad ITEM NO. 1: MASTER PLAN UPDATE Asset Service Areas - Pickleball Courts 42 Pickleball Courts Performance Standard of 1 Court per 8,000 People ~ N • City Parks / SUAs (Weighted) 0 Poinsettia Community Park Carlsbad, California Parks & Recreation Service Area Map Local Road "--..., Medium Ro!d Major-.80.!d """" Freeway ~ City Boundary 0 Sources· Esri, HERE. Garmin, USGS, lntermap, INCREMENT P, NRCan, Esri EnciniJapan, METI. Esri China (Hong Kong), Esri Korea, Esri (Thailand), NGCC, (c) OpenStreetMap contributors, and the GIS User Community ( City of Carlsbad ITEM NO. 1: MASTER PLAN UPDATE Asset Service Areas - Tennis Courts 43 Tennis Courts -.--,--,-_ Performan~Standard of 1 Co.,,per 4,000 People C!) City Parks / SUAs (Weighted) 0 1 Poinsettia Community Park Carlsbad, California Parks & Recreation Service Area Map Me~~:: ::1: / MaJor,J~pJ~ ~way "'-' City Boundary G:J Sources: Esri. HERE, Garmin. USGS. lnlermap, INCREMENT P, NRCan. Esri Enc, 1iJapan, METI. Esri China (Hong Kong), Esri Korea. Esri (Thailand), NGCC. (C) OpenStreetMap contributors. and the GIS User Convnunity ( City of Carlsbad ITEM NO. 1: MASTER PLAN UPDATE Asset Service Areas - Outdoor Pools 44 N Monroe Street Pool © City Parks / SUAs (Weighted) 0 Ro Carlsbad, California Parks & Recreation Service Area Map Alga Norte Community Park ... ,. .... Local Road ~ . I Medium Road Major.,J~ol d "-' Freeway ~ City Boundary (iJ Sources· Esri, HERE Garmin, USGS, lntermap, INCREMENT P, NRCan, Esri Encirti.Japan, METI, Esri China (Hong Kong). Esri Korea, Esri (Thailand), NGCC, (c) OpenStreetMap contributors, and the GlS User Community ( City of Carlsbad ITEM NO. 1: MASTER PLAN UPDATE Asset Service Areas - Community Parks / Special Use 45 ' 7 Aviara Community Park , ,, I ' Carlsbad Skate P·ark Carlsbad, California Parks & Recreation Service Area Map E~Fuerte Park/La co'sta Meadows Ell:.m L'.a Costa Canyon Park .. .. ---- (!) City Parks/ SUAs (Weighted) Co ... ' City Parks/ SUAs (Anticipated) 0 Freeway ~ City Boundary 0 Sources: Esri. HERE, Garmin, USGS, lntermap. INCREMENT P, NRCan, Esri Enc ,Japan, METI, Esri China (Hong Kong), Esri Korea. Esri (Thailand), NGCC, (C) OpenS1ree1Map con1,ibu1ors, and lhe GIS User Communitv ( City of Carlsbad ITEM NO. 1: MASTER PLAN UPDATE Asset Service Areas - Community Parks / Special Use - Other Parks and Rec Properties 46 Community Parks I Special Use Areas (SUAs) and Other Parks and Recreation Properties Carlsbad, California Parks & Recreation Service Area Map • City Parks I SUAs (Weighted) :o _' City Parks / SUAs (Anticipated) o City Other Parks and Recreation Properties © State Other Parks and Recreation Properties 0 Er r r.._ijo_ad Freeway ""'- City Boundary GJ Sources-Esri. HERE. Gamin. USGS. lnlemmp, INCREMENT P NRCan Esii Japan. METI, Esri China (Hong Kong), Esri Korea, Esri (Thailand). NGCC, (C) OpenStreetMap con1ntiu1ors. and the GIS User Commundv ( City of Carlsbad Visioning & Strategic Action Plan 47 ( City of Carlsbad DEPARTMENT VISION AND MISSION Vision To strengthen community connectivity through inclusive world-class offerings and exceptional customer service Mission To promote community health and wellness while building a culture that embraces change and continuous improvement ITEM NO. 1: MASTER PLAN UPDATE 48 ( City of Carlsbad STRATEGIC ACTION PLAN FOCUS ITEM NO. 1: MASTER PLAN UPDATE •To maintain high-quality parks and recreation services enjoyed by community and adapt them to reflect current needs and priorities - Accomplishing strategies that require significant capital and/or operating expense will be contingent on availability of funding 49 ( City of Carlsbad FACTORS IN DEVELOPING STRATEGIES ITEM NO. 1: MASTER PLAN UPDATE - Carlsbad Community Vision - Carlsbad Strategic Plan (2023-2027) - Carlsbad Capital Improvement Program - Community and stakeholder input - Parks & Recreation Department staff input - Consulting team expertise and experience 50 ( City of Carlsbad STRATEGY CATEGORIES AND TERMS ITEM NO. 1: MASTER PLAN UPDATE •Categories: - Parks - Maintenance and Operations - Programs, Events and Facilities - Funding and Marketing •Terms: - Short (0-3 years) - Long (4-7 years) - Ongoing 51 ( City of Carlsbad PARKS STRATEGIES – SHORT TERM ITEM NO. 1: MASTER PLAN UPDATE •Seek direction on construction of added outdoor pickleball courts •Complete developer fee study for parks and present the findings •Lead tasks through construction of Veterans Memorial Park •Support tasks through construction of Monroe Street Pool Expansion 52 ( City of Carlsbad PARKS STRATEGIES – LONG TERM ITEM NO. 1: MASTER PLAN UPDATE •Enhance parks amenities, such as shade structures and seating •Lead tasks through construction of Robertson Ranch Park •Support conceptual design for South Carlsbad Coastline Project •Support tasks through construction of ADA Beach Access Ramps 53 ( City of Carlsbad MAINTENANCE & OPERATIONS STRATEGIES – SHORT TERM ITEM NO. 1: MASTER PLAN UPDATE •Invest in upgrading aging infrastructure with operating/CIP budgets •Explore partnering with organizations or individual volunteers 54 ( City of Carlsbad MAINTENANCE & OPERATIONS STRATEGIES – LONG TERM ITEM NO. 1: MASTER PLAN UPDATE •Utilize Better Impact database to enhance volunteer management •Invest in equipment/technology to improve maintenance efficiency 55 ( City of Carlsbad PROGRAMS/EVENTS/FACILITIES STRATEGIES – SHORT TERM ITEM NO. 1: MASTER PLAN UPDATE •Review and prioritize requests for new programs and events •Offer multicultural programs that reflect the community's diversity •Expand training on program development/effective communication •Explore expansion of scholarship program/other financial assistance 56 ( City of Carlsbad PROGRAMS/EVENTS/FACILITIES STRATEGIES – LONG TERM ITEM NO. 1: MASTER PLAN UPDATE •Implement relevant Age Friendly Action Plan recommendations •Expand indoor recreation offerings - growing active adult population •Enhance aquatic offerings at Monroe Street Pool upon expansion 57 ( City of Carlsbad FUNDING AND MARKETING STRATEGIES – SHORT TERM ITEM NO. 1: MASTER PLAN UPDATE •Implement fee study findings to ensure Carlsbad is competitive •Consider corporate partnerships, sponsorships/naming, foundations 58 ( City of Carlsbad FUNDING AND MARKETING STRATEGIES – LONG TERM ITEM NO. 1: MASTER PLAN UPDATE •Consider developing a cost recovery policy for department offerings •Develop a professional photography policy and fee at historic parks 59 ( City of Carlsbad RECOMMENDED ACTION Accept the 2023-2030 Parks & Recreation Department Master Plan Update, and recommend its adoption by City Council ITEM NO. 1: MASTER PLAN UPDATE 60 (cityof Carlsbad California 2023 -2030 PARKS & RECREATION DEPARTMENT MASTER PLAN UPDATE ITEM NO. 1: MASTER PLAN UPDATE www.carlsbadparksplan.com THANK YOU 61 (cityof Carlsbad California 2023 -2030 PARKS & RECREATION DEPARTMENT MASTER PLAN UPDATE ITEM NO. 1: MASTER PLAN UPDATE www.carlsbadparksplan.com 62 ( City of Carlsbad by percentage of respondents (multiple selections could be made) Reasons Preventing Households From Participating in City Parks and Recreation Department Programs More Often I don’t know what is offered Too busy/Not interested Program times are not convenient Use programs of other agencies Programs not offered Fees are too high Classes are full 0%20%40%60%80%100% 34% 25% 15% 10% 10% 9% 9% 63 ( City of Carlsbad PARKS & RECREATION IMPROVEMENTS HOUSEHOLDS ARE MOST WILLING TO FUND 0%20%40%60%80%100% More shaded areas None Amphitheater Better lighting in parks Botanical or ornamental gardens Outdoor pickleball courts Residents are generally not interested in funding improvements to parks and recreation facilities 64 Park Site Assessments 65 ( City of Carlsbad SITE ASSESSMENTS AND RESULTS •Consulting team assessed each community park and special use area •Rated on park access, visual/aesthetic appeal and maintenance standards - 31 sites rated excellent - 9 sites rated good - 2 sites rated fair - 0 sites rated poor ITEM NO. 1: MASTER PLAN UPDATE 66 ( City of Carlsbad ITEM NO. 1: MASTER PLAN UPDATE Asset Service Areas - Skate Park 67 Skate Park Performance Standard of 1 Site per 60,000 People 6 N ,,~~',0.0t v""°•"' Carl sbad C!) City Parks / SUAs (Weighted) o 2Miles Carlsbad, California Parks & Recreation Service Area Map Alga Norte Community Park I Road ~ I Road I r1..~.o.ad ~ Freeway~ City Boundary 0 Sources: Esri, HERE, Garmin, USGS, lntermap, INCREMENT P, NRCan, Esri Encin1Japan, METI, Esri China (Hong Kong), Esri Korea, Esri (Thailand), NGCC, (c) OpenStreetMap contributors, and the GIS User Community ( City of Carlsbad ITEM NO. 1: MASTER PLAN UPDATE Asset Service Areas - Playgrounds 68 Playgrounds Performan~Star.idard of 1 s· =~- 1 © City Parks / SUAs (Weighted) 0 Carlsbad, California Parks & Recreation Service Area Map ""' Freeway ~ City Boundary 0 Sources: Esri, HERE, Garmin, USGS, lntermap, INCREMENT P, NRCan, Esri Enc1niJapan, METI, Esri China (Hong Kong), Esri Korea, Esri (Thailand), NGCC, (c) OpenStreetMap contributors, and the GIS User Community ( City of Carlsbad