HomeMy WebLinkAbout2023-11-01; Carlsbad Tourism Business Improvement District; ; Update on Services Rendered by Visit CarlsbadMeeting Date:
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Subject:
CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT
Nov. 1, 2023
CTBID Advisory Board Members
Matt Sanford, Economic Development Manager
Matt Sanford, Economic Development Manager
matt.sanford@carlsbadca.gov, 760-607-2923
Update on Services Rendered by Visit Carlsbad
Recommended Action
Receive a progress report from Visit Carlsbad on contract deliverables.
Item Explanation
Since the inception of the Carlsbad Tourism Business Improvement District {CTBID), the CTBID
Advisory Board has contracted with Carlsbad Convention and Visitors Bureau, a 501(c){6)
corporation {dba Visit Carlsbad), to provide tourism promotion services for the CTBID. The
scope of those services has included operation of the visitor center, website development and
administration, group sales, print and internet advertising, public relations and various other
tourism promotion activities identified in the agreement.
On April 18, 2023, the City Council of the City of Carlsbad formed a new Carlsbad Tourism
Business Improvement District (New CTBID) under the Property and Business Improvement
District Law of 1994 (California Streets and Highways Code Sections 36600 et seq.). Visit
Carlsbad was selected as the Owners' Association under the New CTBID and implemented the
New CTBID's management district plan, as of July 1, 2023, when the new assessment also
began.
As a result of the New CTBID's establishment, the current CTBID will wind down operations by
the end of fiscal year 2023-24. To avoid subjecting hotel businesses to double assessments, the
City Council did not levy assessments under the current CTBID for the fiscal year 2023-24.
However, the current CTBID has available funds from prior fiscal year assessments to fund
tourism promotion and visitor services for the benefit of hotel businesses until the New CTBID
receives sufficient assessment revenue to begin providing these services.
Historically, to execute these services, the CTBID Advisory Board has contracted with Visit
Carlsbad to develop a program of work and present it to the CTBID Advisory Board for approval
along with the proposed budget for the work. The budget is then included in the CTBID annual
report and budget. In this case, the program of work was presented and approved in May 2022
for FY 2022-2023.
On June 27, 2023, the CTBID Advisory Board approved an amendment to extend the contract
with Visit Carlsbad to execute the same program of work, until the remaining CTBID funds that
were collected in FY 2022-2023 are fully expended.
Item 1
This report will provide an update on the progress made by Vi sit Carlsbad on the deliverables
set forth in the contract and provide the CTBID Advisory Board with an accounting of funds
expended and services rendered.
Fiscal Impact
None.
Exhibits
None.
Nov. 1, 2023 Item 1 Page 2 of 2