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Home My WebLink About2023-11-01; Carlsbad Golf Lodging Business Improvement District; Resolution 2023-021RESOLUTION NO. 2023-021 A RESOLUTION OF THE ADVISORY BOARD OF THE CARLSBAD GOLF LODGING BUSINESS IMPROVEMENT DISTRICT {CGLBID), APPROVING A REIMBURSEMENT REQUEST FROM THE OMNI LA COSTA RESORT & SPA FOR GOLF-RELATED EXPENSES AND AUTHORIZING STAFF TO PROCESS PAYMENT WHEREAS, at its Nov. 27, 2012, meeting, the Carlsbad City Council adopted Ordinance No. CS- 194 forming the Carlsbad Golf Lodging Business Improvement District {CGLBID); and WHEREAS, members of the CGLBID are assessed $2 per occupied room night, which is remitted to the city monthly through the current Transient Occupancy Tax collection process; and WHEREAS, the proceeds of the assessment must be used to promote golf-related tourism within the boundaries of the CGLBID; and WHEREAS, each assessed hotel determines how to spend the funds collected by its respective property, provided expenditures are for approved golf-related expenses; and WHEREAS, reimbursement of these expenses may be made quarterly upon approval of the CGLBID Advisory Board, up to the amount collected per property minus administrative fees; and WHEREAS, staff has reviewed the reimbursement request in Attachment A and is recommending the Advisory Board approve this reimbursement and authorize staff to pay the request up to the amount available. NOW, THEREFORE, BE IT RESOLVED by the Advisory Board of the Carlsbad Golf Lodging Business Improvement District, as follows: 1.The above recitations are true and correct. 2.The CGLBID Board approves the November 1, 2023, reimbursement request from Omni La Costa Resort & Spa {Attachment A) and authorizes staff to pay $34,365 to Omni La Costa Resort & Spa. PASSED, APPROVED AND ADOPTED at a Special Meeting of the Advisory Board of the Carlsbad Golf Lodging Business Improvement District on the 1st day of November 2023, by the following vote, to wit: AYES: NAYS: ABSENT: ABSTAIN: Canepa, Eding, Stripe, Stull None None None TIM STRIPE,Chr SHERRY FREISINGER, City Clerk (SEAL) Hotel: Omni La Costa Resort & Spa Request Amount: $172,126.25 Paid For: Attachment A Carlsbad Golf BID ------------ Date Paid: City of Carlsbad 6/23/2023 Paid By: ---------- Request Description (attach supporting documentation, i.e., receipts):Q2 2023 -See detailed backup attached This is where the reimbursement check will be mailed: NAME OF PAYEE: STREET ADDRESS: CITY, STATE &ZIP: Omni La Costa Resort & Spa 2100 Costa Del Mar Road Carlsbad, CA 92009 PR:��RED ___ P_a_u_iG_u_cc_in_i--�-�-F= ___ 0 _61 _23_12_3__ _ TITLE: For OFFICE USE ONLY Approved By BID Manager: Approved by CGLBID Board □ Date: Director Finance Date: Agenda Bill No. Resolution No. ------ CITY OF CARLSBAD GOLF LODGING BID FEE 1330.000.20751.0000 -La Costa � �"'°' Amount Sent for Amount Collected Descri tion STATUS Reference Document Reimbursement & Remitted to City ,:·--_.,,_·_ . ---'---·-d-:.. , -----• . .. � ill\d� -OsdfellOle> """"• 7c ==-�-_-;:.•�'957 - •to -Gdf J_,,li-tlM � arifli'nfS6bsi:rww, ,;_ • rradmiA �-paid -" C -.4.000,00) '� -_,·..,,. -� --·-� --·-_,·. -. - . --:...:. lfe.�1:_ -. .. _.,. ,: .. , ;-:-··.:,. __ ,�1' --Ql Reilnbursement 26,985".36 - r A"" :C-../ . .----�·-'· ---�-.; ·.;-•.-· --� .. --TOtilfot. ... ..2DD ---c~ � U;MT.37 !!"Mine Balance 111!,480,00 .. Digital destination awareness media plan Blue Onion Media I Paid 11Q 60,000.00 TrueTour licensing/application Visiting Media LLC paid 1079-"•15 893.60 Media setup.., destination driver AAA paid 19,;3q4c; 20,000.00 Schedulina and Marketin£ Software Usch•dule paid 2645"1 219.95 Total for AM-2023 � 17,912.50 Media buying PMG Worldwide paid 21QB 5,792.75 Scheduling and Marketing Software Uschedule paid 2661144 219.95 TotalforMavZO:Q 6,012'70 17,607.00 Oiaital destination awareness media olan Blue Onioo Media paid ?<;A 60,000.00 Champions course fenclna and landscapina El Encino Tree Service paid 1,;c;n 25,000.00 Qi Relmblinement 172,126.2$] Total for .tun Z023 IS',000.00 20,482.00 RunnliyBaJance 1.15,19 Omni La Costa 2100 Costa Del Mar Road Carlsbad, CA 92009 Vendor: Advance Billed Media MEDIA -CONSUMER MAGAZINE INVOICE Order Months Invoice Number: 000119 Date : 3/9/2023 Page: 1 of 1 Sales Class: Media -Consumer Magazine Campaign: Editorial Issue Bill Amount Order: 000680 -FY2023 QTR ADVANCE BILL Vendor Total: Total Apr23 Apr23 Please remit to: Blue Onion Media 940 Wadsworth Blvd, Suite 201 Lakewood, CO 80214 Thank you for your business. 60,000.00 60,000.00 60,000.00 Total $60,000.00 W\ VISITING MEDIA BILL TO: Omni La Costa Resort & Spa Michelle Zwirek 2100 Costa del Mar Road Carlsbad, California 92009 United States SHIP TO: Omni La Costa Resort & Spa 2100 Costa Del Mar Rd Carlsbad, California 92009 United States PRODUCT DiscountMiscellaneous 30 Modeling 360° Photograph TrueTour™ Platform License Discount -Miscellaneous PRODUCT DESCRIPTION Wholesale cost for 1,000 sq. ft. of 3D modeling. Includes content capture, creation, engineering and hosting. Wholesale cost for 1 360° photograph. Includes content capture, creation, engineering and hosting. True Tour™ selling enablement platform, single property license To download Visiting Media's W9, visit this link: http:llbjt lyNM-W9 Account Number Billing Number Billing Issue Date Billing Period Billing Due Date Billing Terms Visiting Media LLC LB 1207 PO Box35142 Seattle, Washington 98124-5142 United States 3016 035422 3/1/2023 3/1/2023 -3/31/2023 3/31/2023 NET 30 Amount Due $893 60 QUANTITY 1.00 61.83 22.00 1.00 (7.00) UNIT PRICE TOTAL ($143.70) ($143.70) $10.00 $618.30 $10.00 $220.00 $269.00 $269.00 $10.00 ($70.00) Total $893.60 Amount Paid $0.00 Amount Due $893 60 Questions? Contact Visiting Media LLC at billiog@yisjtjngmedja com or call at +1 503-501-4743. Page 1 of 1 [EXTERNAL] Your Visiting Media LLC receipt [#1079-2615] Visiting Media LLC <receipts+acct_ 1 SuBWYKvGUOMSOir@stripe.com> Fri 4/7/2023 2:07 PM To: Michelle Zwirek <michelle.zwirek@Omnihotels.com> **** ATTENTION: The sender of this message is from outside of the Omni Hotels and Resorts organization. Please do not click links or open attachments unless you recognize the sender and l<now the content is safe. **** Receipt from Visiting Media LLC Receipt #1079-2615 AMOUNT PAID $893.60 DATE PAID Apr 7, 2023, 2:07:35 PM PAYMENT METHOD VISA -3065 SUMMARY 037353 Amount charged $893.60 $893.60 Statement of Account Statement Date: Page 1 ST 05/30/23 Account Number: 26306000 omni.ap@omnihotels.com,kgagne@omnihotels. com PriCode 0 This is a summary of your account listing any invoice amounts still due. Please send the invoice(s) or this statement along with your payment for proper posting. Check your Accounts Payable records to avoid duplicate payments (Match Invoice Numbers). Customer Service: (407) 444-7253 Or Toll -Free (800) 866-5222 (U.S.) or Canada Or Fax (407) 444-7274 Doc Invoice Invoice Description Previous Outstanding Type Number Date Balance Balance Due SC 1953945 04/27/23 26306000 Michelle Zwirek OMNI HOTELS AND RESORTS Set up Fee Total For: 26306000 OMNI HOTELS AND RESORTS TOTAL CURRENT BALANCE DUE We are not a GST Registrant. *Payable in U.S. funds or the Canadian equivalent. 20,000.00 20,000.00 20,000.00 Make your checks payable to AAA and mail to: Reference Your Account Number 26306000 AAA -Mail Stop 2 1000 AAA Drive Heathrow, FL 32746-5063 ... or Fax Credit Card Payments to (407) 444-7274 IF PAYING BY CREDIT CARD, FILL OUT BELOW 0 MasterCard O Visa 0 Discover $ Card# --- CVC (3 digits on back) Exp. Date Print Name Billing Address {if different than above) Signature Avoid Late Fees -Send Payment Promptly Please return full statement with your payment OMNI HOTELS AND RESORTS 4001 MAPLE AVE., SUITE 500 DALLAS TX 75219 INVOICE USchedule, LLC PO Box577 Bothell, WA 98041 Phone: 425.315.9400 USchedule BIii To: Dustin Irwin Omni La Costa Golf Performance Institute 2100 Costa Del Mar Road Carlsbad,CA 92009 AprTI10,2023U6S Scheduler, Events Calendar & Email Marketing Additional Bookable Instructor Additional Location $69.95 $20.00 $10.00 •••Please note -USchedule has a new malllng address for payments and other correspondence. USchedule, LLC PO Box577 Bothell, WA 98041 T E R M S 1.00 7.00 1.00 Subtotal Total Amount Paid Balance Due Due Upon Receipt. Finance charge of 1.5% will be charged on all past due balances. 264561 April 10, 2023 $219.95 $69.95 $140.00 $10.00 $219.95 $219.95 $219.95 $0.00 @PMG Invoice Bill To Omni Hotels Management Corporation 4001 Maple Avenue Suite 500 Dallas TX 75219 United States Activity PMG Worldwide, LLC 2845 West 7th St Fort Worth TX 76107 United States (817)288-4082 AR@pmg.com Media Buying (Progo) -Programmatic -Display (MiQ Digital USA Inc.) Agency Fee (Paid Search) -SEM -PMax (Google, LLC) Agency Fee (Progo) -Programmatic -Display (MiQ Digital USA Inc.) INVOICE# DATE DUE DATE TERMS Dynamic Impression Tracking Fee (Progo) -Programmatic -Display (MiQ Digital USA Inc.) PMG Alli Tech Fee (Paid Search) -SEM -PMax (Google, LLC) PMG Alli Tech Fee (Progo) -Programmatic -Display (MiQ Digital USA Inc.) Search Tech Fee (Paid Search) -SEM -PMax (Google, LLC) Dynamic Display Fee (Progo) -Programmatic -Display (MiQ Digital USA Inc.) Impression Tracking Fee (Progo) -Programmatic -Display (MiQ Digital USA Inc.) Omni Hotels -SANRST Balance Due INV21923 5/31/2023 7/15/2023 Net 45 Amount $4,032.00 $631.37 $403.20 $89.99 $126.27 $80.64 $47.35 $381.85 $0.08 $5,792.75 Please remember to note the invoice number with your payment. Send check and wire payment information to accompany your payment to: AR@pmg.com To pay by wire transfer or ACH, send to: CURRENCY: USO Account Holder Name: PMG Worldwide, LLC Routing Number: 111901014 SWIFT BIC: HIBKUS44 Account Number: 4670153784 Depository Bank Name: Capital One, NA Bank Address: 600 N Pearl St. Suite 2500 Dallas TX 75201 E1n1iiuifillliiiilf1fl1111ihotels.com INV21923 To pay by check, mail to: PMG Worldwide, LLC 2845 West 7th Street Fort Worth, TX 76107 United States 1 of 1 INVOICE USchedule, LLC PO Box 577 Bothell, WA 98041 Phone: 425,315.9400 USchedule Bill To: Dustin Irwin Omnl La Costa Golf Performance Institute 2100 Costa Del Mar Road Carlsbad,CA 92009 � Scheduler, Events Calendar & Email Marketing Additional Bookable Instructor Additional Location $69.95 $20.00 $10.00 •••Please note - USchedule has a new malling address for payments and other correspondence. USchedule, LLC PO Box577 Bothell, WA 98041 T E R M S 1.00 7.00 1.00 Subtotal Total Amount Paid Balance Due Due Upon Receipt Finance charge of 1.5% will be charged on all past due balances. 266844 May 10, 2023 $219.95 $69.95 $140.00 $10.00 $219.95 $219.95 $219.95 $0.00 � (� Blue Onion Media•· ·�� Blue Onion Media· 940 Wadsworth Blvd, Suite 201 • Lakewood, CO 80214 • BOM-Accounting@blueonionmedia.com Omni La Costa Attn: Michelle Zwirek 2100 Costa Del Mar Road Carlsbad, CA 92009 July -September 2023 Media Total MAGAZINE INVOICE Invoice Number : 000258 Date : 6/13/2023 Page: 1 of 1 Please remit to: Blue Onion Media 940 Wadsworth Blvd, Suite 201 Lakewood, CO 80214 Banking Information: Capital One Bank Account# 4670298463 Routing #111901014 Thank you for your business. Total Bill Amount 60,000.00 60,000.00 $60,000.00 EL ENCINO TREE SERVICE INC P.O BOX 3271RAMONA, CA. 92065 OFFICE: (760) 270-1714 VOICE: (760) 215-1150 OMNI & RESORTS LA COSTA 2100 COSTA DEL MAR ROAD CARLSBAD, CA 92009 Item Description GREEN CHAIN LINK FENCE MATERIAL ( 600 FEET) LABOR Unit Price 14500.00 10500.00 Subtotal Total Amount Paid Balance Due INVOICE Invoice# Invoice Date Due Date Quantity 1.00 1.00 1650 06/19/2023 06/26/2023 Amount 14,500.00 10,500.00 25,000.00 25,000.00 0.00 $25,000.00 BUFFALO GROUPE • OMNI HOTELS & RESORTS PAGE l PLAN OVERVIEW Target avid/core, affluent golfers who travel for golf 3x or more per year to drive awareness and bookings across the Omni portfolio. Goals: Elevate Omni Golf by increasing awareness of the Omni golf portfolio Drive bookings ("stays and play") Support new courses and new builds BUFFALO GROUPE • OMNI HOTELS & RESORTS KPls: Exposure: Reach (impressions) among target audience Increase YoY total visitors and drive engagement on www.omnihotels.com/golf PAGE '2 PROPERTY OPPORTUNITY Opportunty to co-op marketing funds to create a larger Golf media buy with endemic publications to increase Omni Golf exposure Proposals from three Golf media outlets were evaluated to formulate a recommendation based on target audience reach, competitive CPMs, varying content and ad units, ratings and rankings, and added value. Potential Partners Reviewed GOLF c;.,1t·1>ig�st Golfweek BUFFALO GROUPE • OMNI HOTELS & RESORTS Current Corproate Media Commitments PAGE 3 BUFFALO GROUPE • OMNI HOTELS & RESORTS PAGE 4 AUDIENCE •Lifestyle focus •Ratings & Rankings moderately influenced by paid media • • • • • • 70% male/30%female Median age: 61 HHI $100K+ (73%, 155 index) 3+ vacations in the past year (41%, 117 index) Golf Travelers Targeting -6.6M Monthly Impressions Tout 22% higher average time spend vs. Golf Digest BUFFALO GROUPE • OMNI HOTELS & RESORTS PAGE 5 GOLF.CON PROPOSAL Element Target Flight Date cpm Reach Investment Targeting 7 P travelers/ 4/70 -7/15 $20 cpm 1,500,000 imps $30,000 High-Impact readers of travel content Display Targeting HHI $750k+ 4/10 -7/15 $75 cpm 800,000 imps $72,000 Dedicated Golflogix Subs who play 7X (monday) Flat fee 53,000 subs $8,000 email golf in l+ state "Trips" Editorial Travel Section 3X articles, continual Bonus TBD $0 Integration placement Total (potential reach) $21 cpm 2,353,000 $50,000 Total (estimated reach) $21.64 2,310,600 $50,000 Flex Ads Production fee for building and serving custom flex $2,000 ads. Can feature video content BUFFALO GROUPE • OfvlNI HOTELS & RESORTS PAGE 6 BUFFALO GROUPE • OMNI HOTELS & RESORTS PAGE 7 AUDIENCE • • • • • • Playing Focus Ratings & Rankings are pure editorial 76.5% male /23.5% female Median age: 61 HHI $lOOK+ (68%) Travel Enthusiast 144 index o 105.3% more likely to have taken golf vacation in last year (index 205) o Spent$7k+l83index o Spent 7-8 nights away 148 index BUFFALO GROUPE • Otv1NI HOTELS & RESORTS PAGE 8 GOLFDIGEST.COtv1 PROPOSAL Element Target Flight Date cpm Reach Investment High-Impact ROS 4/10 -7/31 Display' $30 cpm 1,000,000 imps $30,000 Dedicated Full database lX (monday) Flat fee 600,000 $20,000 email May 16 (prior to PGA) or June 13 (prior to USO) Newsletter Run of Golf 4/10 -7/16 tbd N/A 666,667 $0 Digest Added Newsletter(s) value Total (potential reach) $22cpm 2,266,667 $50,000 Total (estimated reach) $38cpm 1,286,667 $50,000 *High-Impact units can be Super Billboard (edge-to-edge responsive width banner) or Crown (runs above the nav bar) both runs across all pages and can include video. BUFFALO GROUPE • OMNI HOTELS & RESORTS PAGE 9 Golfweek BUFFALO GROUPE • OMNI HOTELS & RESORTS PAGE 10 AUDIENCE • • • • • Avid Golfer Focus Less duplication with GOLF.com/GolfDigest.com Plays golf during travel, 202 index (different base than GOLF/Digest} Ratings & Rankings are pay to play, working one year ahead. The addition of a paid media buy in 2023 would secure a Barton Creek Rater trip in November 2023. Barton Creek could also be pushed to 2024 and then a lower threshold commitment to Golfweek would be required in 2023. Omni courses co-opted a print buy in 2022 and the corporate media buy incorporates those placements, assuming the courses want to continue with that effort. BUFFALO GROUPE • OMNI HOTELS & RESORTS PAGE 11 GOLFWEEK PROPOSAL Element Target Flight Date Reach lnvestmen cpm t 700% SOV Custom Article Promotion via paramount on 4 weeks {TBD) $25.52 737,081 $75,000 Golfweek, USAT Golfers, FB/IG 4/10 -4/30 *Paramount Rotational Takeovers ROS Buffalo recommends $17 1,235,294 $21,000 extending Monday Rewind Newsletter Full database (340k subs) 4XdateTBD Flat 7,360,000 $10,000 Dedicated eblast {l} Full database lX date TBD Flat 200,000 $4,000 Print Spreadvertorial co-op Print Golfweek's Best May $62.50 360,000 $20,000 2X Ultimate Guide December BONUS: Rotational Takeover ROS December $0 300,000 $0 (w/ Ultimate Guide) BONUS: Golf Life Newsletter Full database (730k subs) 2X dateTBD $0 260,000 $0 BONUS: 2X Rater Retreats Frisco+ Barton Creek (Nov) $0 n/a $0 Total (potential reach) $15.89 4,406,375 $70,000 Total (estimated reach minus print) $26.44 1,891,402 $50,000 *Can sub for rotational takeover ($13cpm) if Corporate Golf video is not available or strong. Overall media cost would be reduced. BUFFALO GROUPE • Ofv1NI HOTELS & RESORTS PAGE 12