HomeMy WebLinkAbout2023-11-01; Carlsbad Golf Lodging Business Improvement District; Resolution 2023-016RESOLUTION NO. 2023-016
A RESOLUTION OF THE ADVISORY BOARD OF THE CARLSBAD GOLF LODGING
BUSINESS IMPROVEMENT DISTRICT (CGLBID), APPROVING A
REIMBURSEMENT REQUEST FROM THE CASSARA FOR GOLF-RELATED
EXPENSES AND AUTHORIZING STAFF TO PROCESS PAYMENT
WHEREAS, at its Nov. 27, 2012, meeting, the Carlsbad City Council adopted Ordinance No. CS-
194 forming the Carlsbad Golf Lodging Business Improvement District (CGLBID); and
WHEREAS, members of the CGLBID are assessed $2 per occupied room night, which is
remitted to the city monthly through the current Transient Occupancy Tax collection process; and
WHEREAS, the proceeds of the assessment must be used to promote golf-related tourism
within the boundaries of the CGLBID; and
WHEREAS, each assessed hotel determines how to spend the funds collected by its respective
property, provided expenditures are for approved golf-related expenses; and
WHEREAS, reimbursement of these expenses may be made quarterly upon approval of the
CGLBID Advisory Board, up to the amount collected per property minus administrative fees; and
WHEREAS, staff has reviewed the reimbursement request in Attachment A and is
recommending the Advisory Board approve this reimbursement and authorize staff to pay the
request up to the amount available.
NOW, THEREFORE, BE IT RESOLVED by the Advisory Board of the Carlsbad Golf Lodging
Business Improvement District, as follows:
1.The above recitations are true and correct.
2.The CGLBID Board approves the November 1, 2023, reimbursement request from Cassara
(Attachment A) and authorizes staff to pay $11,708 to Cassara.
PASSED, APPROVED AND ADOPTED at a Special Meeting of the Advisory Board of the
Carlsbad Golf Lodging Business Improvement District on the 1st day of November 2023, by the
following vote, to wit:
AYES:
NAYS:
ABSENT:
ABSTAIN:
Canepa, Eding, Stull
None
None
Stripe
BILL CANEPA,l vice Chair
SHERRY FREISINGER, City Clerk
{SEAL)
Attachment A Request for Reimbursement
Carlsbad Golf Lodging Business Improvement District (CGLBID)
Hotel:
Grand Pacific
Palisades Hotel
(Cassara)
Request Amount: $46,152.30
Amount Collected minus 4% Admin Fee
Date Paid: 2Q23
Request Description
(attach supporting
documentation, i.e.,
receipts):
Paid For: See Attached Sheets
Grand Pacific Palisades Hotel -Paid By: Cassara--=--c�-'------------
Please see attached spreadsheet with all supporting invoices
This is where the reimbursement check will be mailed:
NAME OF PAYEE: Grand Pacific Palisades Hotel -Cassara
STREET ADDRESS: 5805 Armada Drive
CITY, STATE & ZIP: Carlsbad, CA 92008
PREPARED BY: : Kristin Dolloff DATE: 6/20/23 '------'--'.:...:c::....;_.:....:....::_�:...;_c__---------_=-c...---'-'-----'------
TITLE: _Assistant Controller ______ _
For OFFICE USE ONLY
Approved By BID Manager: Date: -----------
Approved by CGLBID Board O DATE __ �Agenda Bill No'-. ___ ,Resolution No. __ _
2023 Q2 GOLF BID The Cassara
Golf BIO Month Vendor Description Golf 81d Quarter Invoice n Invoice Amount Golf Bid Amount
March Rollover Hilton M�rdl Rollover Hilton
March Rollover INNsight
April Hilton
April Hilton April Hilton
AprO Hilton
Aprll Expedia Travel Ads
April Expedia Travel Ads
April LOCALE Magazine April Yelp for Business
April Travel Media April AAA April dairvoyot
April Clalrvoyix
April Google
April Chemistry PR
April Wedding Pro April INNsight April sandiego.com April San Diego Ma&azine
April San Diego Magazine
April Eii:pcess Graphics
April Express Grap hies April Express Graphics
April The Hotel Network April TravekHck Media Solutions April Traveldk..k Media Solutions April TravekJtdc Media Solutions April TravekUclc Media SoluttOns
April Box
April VERB
April Kimberly Motos UC May Hilton
May Hilton May Hilton
May Hilton May LOCALE Magazine
May Expedia Travel Ads May Expedia Travel Ads
May flcpedta Travel Ads May Google
May AAA May INNsight
May Chemistry PR May Carlsbad Maguine
May Traveldick Medi.a Solutions May Silndlego.com
May San Diego Magazine May San Diego Magazine
May The Hotel Network May Yelp for Business
May Ctairvoyix May Travel Media
June Hlfton June Google
June AAA June Expedia Travel Ads
June LOCALE Magazine
June The Hotel Network
June Tra'Jelclick Media Solutions
June Yelp for Business
June Travel Media
June sandiego.com
June Inside Golf Medla
June OlemistryPR
June 2Q23
Hilton Central Reservation,, Cornmiss10ns
Hilton Website/GOS/TA Bookings (OS/TAC Summa,y) SEM Google Ad Mana,ement
Hilton Website/GOS/TA Bookings (OS/TAC Summary)
HIiton Onhne Ttilvel Agency Ma rein BookWlgs,
Hilton Centttll Reservations Commissions
HOton Revenue Management Services and Package Makltenance
Sponsored Ustin,: Ads
Sponsored Usting Ads
Digital Marketing, Monthly Rotating Banner, Leader�rd, lnsta Story
Sponsored Listing Muketing Third Party Marketing and Reputation Management
AAA Website Sponsorshfp Usting
Hilton Email Marketing Database Fees
One Column Tile Email DepJoyment
SEM Google Ads Budget Spend
Pubtic Relations Company
The Knot Wedding Listing
SEM Google Ad Management Website Ad Package
Digital Marketing SD Magazine -Summer Escapes Full Page Digital Marketing SO Magazine -Sponsored Story In Stream Post Reel U/G
Weddine Brochures
Tri-Fold Welcome Brochures
Property Flyers
Website layered Marketing Platform -Package Promotion and Comms
Agency360 Sub.scriptk:in Marketing Q2 Revenue Strategy360 and Demand 360 Subscription Marketing
Ql Revenue Strat�360 and Demand 360 Subscription Marketing
GOS Campai1ns on Galileo and Sabre Box Digital Asset Management Platform Annual Subs.c.ription
Graphk: Design• Marketinc Artwork
Photography Event Space and Website
Hilton Website/GOS/TA Bookings (OS/TAC Summary) Hilton Online Travel Agency Margin Bookings
Hilton Central Reservations Commissions Hilton Revenue Management Sen,lces and Package Maintenance
Digital Marketing lnsta Story, Promoted FB, Dedicated Ema fl Newsletter
Sponsored Us ting Ads
Sponsored Listing Ads Q2 HMton Co-Op San Ofego Campaign
SEM Google Ads Budget Spend A.AA Website Sponsorship Usting
SEM Google Ad Management Public Relations Company
Print and Digital Marketine Ads Car1sbad Magazine -Sept/Oct22 Payment GOS Campaigns on Galileo and Sabre
Website Ad Package Digital Marbting SO Magazine -lightbox
Digital Marketing SO Macazine -Sponsorship Best of North County Website Layered Marketing Platform -Package PromotK>n and Comms
Sponsored Ustina Marketing One C:Olumn TIie Email Deployment
Third Party Marketing and Reputation Manaeement Hilton Online Travel Agency Margin Bookings� MTD, partial submission
S£M Gooe,le Ads Budget Spend AAA Website Sponsorship listing
Sponsored Listing Ads
0J<al Marketina €blast lndusion, lnsta Post, Promoted FB, Rotatin& Banner
Website Layered Marketing Platform -Package Promotion and Comms
GOS Campaigns on Galileo and Sab.re
Sponsored listing Marketing
Third Party Marketing and Reputation Management
Website Ad Package
Cassara Insider Newsletter Monthly Features+ SD Magazine Sponsor Post
Publie Relations Company
Wages and Salaries
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