HomeMy WebLinkAbout2024-02-06; City Council; ; Strategic Plan UpdateCA Review __AF__
Meeting Date: Feb. 6, 2024
To: Mayor and City Council
From: Scott Chadwick, City Manager
Staff Contact: Jason Haber, Intergovernmental Affairs Director
Jason.haber@carlsbadca.gov, 442-339-2958
Subject: Strategic Plan Update
Districts: All
Recommended Action
Receive an update on progress made toward the goals of the Carlsbad Strategic Plan 2023-
2027, an update on city finances and an overview of strategic actions planned to occur through
Fiscal Year 2024-2025 and provide feedback to staff.
Executive Summary
This item presents a progress report on the goals and objectives of the city’s 5-year strategic
plan, an update on current and forecasted city finances, and a summary of the strategic actions
planned to occur over the coming year. This item provides an opportunity for the City Council
to provide feedback that will inform the development of the city’s Fiscal Year 2024-2025 budget
and the work plan that supports the 5-year Strategic Plan.
Explanation & Analysis
On October 11, 2022, City Council adopted Resolution No. 2022-245, adopting the Carlsbad
Strategic Plan 2023-2027 (Exhibit 1). The plan’s purpose is to:
1. Establish a common vision that will help align city policies, day-to-day operations, and
resources with the community’s most important values, needs and aspirations.
2. Build momentum for major goals by maintaining a focused effort over multiple years.
3. Identify agreed upon priorities, timelines and performance measures.
In consideration of the core values that make up the Carlsbad Community Vision, the City
Council identified five areas of focus for its Strategic Plan:
• Community Character: Maintain Carlsbad’s unique community character
• Quality of Life & Safety: Prioritize the safety and well-being of the community
• Sustainability & Natural Environment: Protect the environment and natural resources
• Economic Vitality: Foster a healthy economy
• Organizational Excellence & Fiscal Health: Be a model for effective and efficient local
government
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The strategic plan includes high-level goals, strategic objectives, priority projects and service
commitments that support the Carlsbad Community Vision. Specific work plans and resource
allocations are developed each year and included in the city’s annual budget.
The 2023-2024 Strategic Actions Update, provided as Exhibit 2, details how city staff have
implemented the City Council’s policy direction and provides a summary of the strategic actions
planned to occur over the coming year.
Staff continuously monitor the city’s progress toward achieving the adopted goals and have
developed a dashboard to track and display the city’s progress, with a focus on key
performance indicators. This dashboard can be accessed through the city website at
carlsbadca.gov/city-hall/city-council/strategic-plan.
The Strategic Plan is intended to enable the city to maintain a consistent focus to build the
momentum needed to achieve results. However, the city operates in a dynamic environment
and must take into account unanticipated needs, changing economic conditions, community
priorities and emergencies, all of which could require a change in focus or the reallocation of
resources.
The City Council may direct staff to reprioritize elements of the Strategic Plan at any time during
the five-year implementation period, with the understanding that city staff will inform the City
Council of how any updates could affect the achievement of the five priority goals.
This item provides the City Council with an opportunity to review the plan’s progress and
provide direction on any adjustments and refinements regarding the strategic actions planned
to occur over the coming year. City staff will propose an annual work plan and fiscal year 2024-
2025 budget later this year that will advance the goals and objectives of the 5-year Strategic
Plan, consistent with the City Council’s direction.
Community Engagement
Nearly 1,700 people participated in the public input process leading up to the City Council’s
adoption of the Carlsbad Strategic Plan. City staff designed and implemented a public
involvement strategy with three main ways to engage with community members, an online
survey, an online idea wall and a virtual workshop.
This strategy generated 1,544 survey responses and 800 idea wall comments and attracted 95
workshop participants. Community input was compiled, analyzed, and presented to the City
Council in the 5-Year Strategic Plan Public Input Report, which is included as an appendix to the
strategic plan.
Fiscal Analysis
An accelerated economic recovery from the COVID-19 pandemic coupled with unprecedented
inflation sustained by consumer demand contributed to the city’s General Fund ending fiscal
year 2022-23 with a healthful surplus. The combined impact of budget reduction efforts in fiscal
year 2023 and 2024 and the larger-than-anticipated surplus in fiscal year 2023 positively
impacted the General Fund’s 10-year forecast. The projected deficit is now not anticipated to
occur until fiscal year 2028-29, three years later than the timing projected last year.
However, the city is still facing economic uncertainty, most notably from extreme inflationary
increases since 2021 that have added pressure to the budget. The city’s progress on the various
Feb. 6, 2024 Item #11 Page 2 of 71
goals, objectives, projects and services outlined in the strategic plan will continue to be subject
to the actual amount of funds available and appropriations authorized by the City Council each
year in the annual budget.
Next Steps
Staff will present the preliminary fiscal year 2024-2025 budget to the City Council for its review
on May 21, 2024.
Environmental Evaluation
In keeping with Public Resources Code Section 21065, this action does not constitute a project
within the meaning of the California Environmental Quality Act in that it has no potential to
cause either a direct physical change in the environment or a reasonably foreseeable indirect
physical change in the environment and therefore does not require environmental review.
Exhibits
1. Carlsbad Strategic Plan 2023-2027
2. 2023-2024 Strategic Actions Update
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Exhibit 1
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1
TABLE OF CONTENTS
INTRODUCTIO N 2
ABOUT THIS PLAN 2
STRATEGIC PLANNING PROCESS 3
PLAN STRUCTURE 4
SUCCESSFUL IMPLEMENTATION 5
TRANSPARENCY & ACCOUNTABILITY 6
CARLSBAD COMMUNITY VISION 7
CORE SERVICES 8
2023 -2027 STRATEGIC GOALS 9
GO AL 1: CO MMU N IT Y CH AR ACTE R
GO AL 2 : Q U AL ITY O F L IFE AN D SAFE TY
GO AL 3 : SU ST AIN AB IL IT Y AND T HE N ATU R AL E N V IRO N ME NT
GO AL 4 : E CO NO MIC V IT AL ITY
GO AL 5 : O R GAN IZ AT IO N AL EX CE L LE N CE AND FISCAL H E AL T H
APPENDICES 22
COMMUNITY INPUT REPORT
EXISTING POLICIES & PLANS
ONGOING CAPITAL PROJECTS
DEPARTMENT OVERVIEWS
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INTRODUCTION
The City of Carlsbad is ideally situated in north San Diego County, where a great climate, beautiful beaches and
lagoons, and abundant natural open space combine with world-class resorts, a thriving and diverse business
community, and well planned neighborhoods to create the ideal California experience.
Covering nearly 40 square miles and home to about 115,000 residents, the City of Carlsbad is governed by a five-
person City Council who, along with a dedicated workforce led by a professional City Manager, work toward one
key purpose: To enhance the lives of all who live, work and play in our city by setting the standard for providing
top quality, efficient local government services.
ABOUT THIS PLAN
The purpose of this strategic plan is to focus city
resources to fulfil the Carlsbad community’s vision for
the future. For many years, the Carlsbad City Council
engaged in an annual goal-setting process to identify
high priority projects and initiatives toward this end. In
2021, the City Council decided to instead create a 5-
Year Strategic Plan to accomplish several important
objectives:
Focus
The City Council understands that if everything is a priority, then nothing is.
Choosing five goals for a five-year period allows resources to be focused,
increasing results.
Momentum
Provide clear and consistent policy direction to city staff, enabling the
momentum needed to achieve major goals important to the Carlsbad
community.
Alignment
Create better alignment between City Council policy direction and the
operational realities of day to day city operations.
Connection
Connect everything the city does to the fulfilment of the community’s vision,
from core services to major construction projects to aspirational policy goals.
Accountability
Identify key indicators of success that are measurable and transparent.
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STRATEGIC PLANNING PROCESS
The City of Carlsbad engaged The Centre for Organization Effectiveness to assist with the development of the
strategic plan. To create the plan, the city took an inclusive approach by inviting a wide range of stakeholders to
provide input at multiple milestones during the process.
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PLAN STRUCTURE
The 5-Year Strategic Plan includes high level goals, objectives, projects and service commitments that support the
Carlsbad Community Vision. Specific work plans and resource allocations are developed each year and included in
the city’s annual budget.
Aspirational statement that
supports one or more of the
community values in the
Carlsbad Community Vision
Capital Improvement Program
(major construction) projects
that support goals
Major initiatives/areas of
focus to achieve the goal
Day to day city services that will
continue to be provided at a
high level to achieve the goal
Indicators of success. Things
that can be measured to show
progress
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5
SUCCESSFUL IMPLEMENTATION
This success of this strategic plan depends on everyone involved understanding their roles in realizing the city’s
goals over the next five years.
City Council
Provides policy direction, allocates sufficient resources, and limits competing direction
that could divert attention from the five goals. Adopts annual budget and work plan
that supports 5-Year Strategic Plan.
Boards, Commissions & Committees
Understand the five goals of the strategic plan and create and implement annual work
plans to support them.
City Manager
Aligns and deploys resources to achieve the goals of the strategic plan. Ensures all city
employees understand how their work supports the 5-Year Strategic Plan. Notifies City
Council if adjustments are needed due to unforeseen events and resource constraints.
Informs the City Council if new direction could interfere with achieving the goals of the
5-Year Strategic Plan. Tracks and reports status of key performance indicators and
makes operational adjustments as needed to ensure measures will be achieved.
City workforce
Understands how their day to day work supports the 5-Year Strategic Plan. Alerts
supervisors of opportunities to increase alignment with the plan goals and potential
roadblocks so they can be overcome.
Community members
Learn about the 5-Year Strategic Plan and provide ongoing feedback that will help
ensure the five goals are achieved. Engage in the annual budget process to monitor
progress and help guide short term priorities for alignment with five goals.
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TRANSPARENCY & ACCOUNTABILITY
Alignment with the City Council 5-Year Strategic Plan will become an integral part of everything the city does,
highlighted through the following:
Public dashboard
City staff will develop a digital dashboard to track and display progress on strategic
plan goals, with a focus on key performance indicators. This dashboard will be
available on an ongoing basis and highlighted during the annual budget process.
Annual budget process
During the annual budget process, the City Council will have an opportunity to review
the plan’s progress and provide direction on any adjustments and refinements desired,
keeping in mind the importance of remaining focused and building momentum around
the goals identified in the plan. City staff will propose a work plan and budget each
year that focuses on the goals of the 5-Year Strategic Plan.
Goal visibility
City staff will highlight strategic plan goals in staff reports and presentations to the City
Council and its boards, commissions and committees. This will help reinforce
alignment between the day to day work and the 5-Year Strategic Plan and
demonstrate to the public how city resources are supporting the plan.
Adaptation
The 5-Year Strategic Plan is intended to provide consistent focus on five key goals to
build the momentum needed to achieve results. However, the city operates in a
dynamic environment and must take into account unanticipated needs, changing
community priorities and emergencies, all of which could require a different allocation
of resources. As such, the City Council may direct staff to update its strategic plan
during the five-year implementation period, with the understanding that city staff will
inform the City Council of how any updates could affect the achievement of the five
priority goals.
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CARLSBAD COMMUNITY VISION
Carlsbad is guided by nine core values that make up the community’s vision for the future. These values were
identified over 10 years ago through a collaborative process with the community and have been reaffirmed over
the years through regular check-ins and ongoing community engagement.
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CORE SERVICES
The city fulfills its purpose and supports the Community Vison every day
through the collective work and contributions of the city workforce who
focus on the core services and functions of municipal government. Even
with the best strategic plan, the City of Carlsbad would not be the city it is
today without a firm commitment to providing these core services at a
very high level of quality. And, from a resource perspective, these
ongoing services represent the vast majority of the city’s annual budget.
Without this attention to high quality work and dedicated employees,
those who live, work, and play in Carlsbad would not be able to enjoy the
parks, trails, open space, libraries, arts, clean and safe water, well-maintained streets, and the peace of mind
knowing they are safe.
This plan is focused on achieving five goals over the next five years, and those goals are described in the pages
ahead. Ongoing core services and major projects that support the goals are included in each section, along with
new initiatives. By including new and ongoing work, this plan helps connect everything the city does, creating more
alignment and enabling momentum to build around those things most important to the community.
Even with the best strategic plan, the
City of Carlsbad would not be the city
it is today without a firm
commitment to providing the highest
level of service
Even with the best strategic plan, the
City of Carlsbad would not be the city
it is today without a firm
commitment to providing the highest
level of service
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2023 -2027 STRATEGIC GOALS
The Carlsbad City Council has endorsed the Strategic Goals, Objectives, Capital Improvement
Projects and Core Services to be prioritized over the next five years. Progress on specific
projects and objectives, ongoing service levels, and a variety of Key Performance Indicators, will
be tracked and reported on to demonstrate achievement of the Strategic Goals.
In 5 years …
Even though the city has grown and changed, residents agree that it still has the small-
town beach community character and connectedness that made them want to live here
in the first place. Diverse community members of all ages enjoy participating in the wide
array of programs and events offered by the city, where they run into neighbors, meet
new friends and, mostly importantly, feel welcome and included.
Key performance indicators _____________________________________________________________
Resident responses to survey questions related to community character
Participation in civic engagement opportunities
Participation in city library, arts and recreation programs and events
Number of volunteer hours
Strategic objectives _______________________________________________________________________
1 Work with the community to develop a new approach to maintain quality of life while
managing growth in Carlsbad, consistent with state law.
2 Develop objective design standards for multifamily housing throughout the city.
3 Create opportunities for more affordable housing in Carlsbad by implementing the policies and
programs in the 2021-2029 Housing Element.
4
Work with the San Diego Association of Governments and the North County Transit District to
prioritize, determine costs, and work with state and federal representatives to seek funding for
preliminary design and technical studies for lowering the railroad tracks in the Village.
5 Develop, implement and promote programs that enhance wellness, socialization, inclusion and
active living.
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6 Implement the policies and programs in the following city plans based on annual budget
appropriations by the City Council:
Age-Friendly Action Plan
Arts & Culture Master Plan
Carlsbad General Plan
Local Coastal Program
Homeless Goal Work Plan
Parks & Recreation Master Plan
Library Strategic Plan
Trails Master Plan
Village and Barrio Master Plan
Homeless Response Plan
Priority Projects __________________________________________________________
The city expects to complete the following work on Capital Improvement projects to support this goal through
2027:
• Complete design work for the Monroe Street Pool Renovation and Replacement Project
• Complete design and permitting for the South Carlsbad Boulevard Realignment between Manzano Drive
and Island Way
• Complete conceptual design for the South Carlsbad Coastline Project
• Complete plans, specifications, bidding and construction of Veterans Memorial Park
• Complete conceptual design/master plan and permitting for Robertson Ranch Community Park
• Complete conceptual design/master plan for Business Park Recreational Facility (Zone 5 Park)
• Complete design and construction of a community garden at Stagecoach Community Park
• Complete the installation of additional pedestrian lighting throughout the Village as part of the Carlsbad
Village Lighting Study
• Complete a feasibility study to make Tyler Street in the Barrio one-way
• Complete construction of five new traffic circles and other traffic calming measures in two other
intersections in the Barrio
• Complete a feasibility study for turning part of Grand Avenue into a pedestrian only “Grand Promenade”
• Enhance existing crosswalks on Carlsbad Boulevard between Mountain View Drive and Tamarack Avenue
• Begin construction of walking, biking and traffic improvements (includes a roundabout at the intersection
of Cannon Road and Carlsbad Boulevard), and a new blufftop gathering area in the Terramar area
• Implement a new intelligent parking program in the Village
• Initiate the installation of new pedestrian lighting along main sidewalks in the Barrio
• Enhance bike lanes by adding green paint to conflict areas at various locations citywide including Carlsbad
Boulevard, La Costa Avenue, Cannon Road and Jefferson Street
• Audio-visual upgrade/replacement for Schulman Auditorium and Cannon Gallery
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Core services _____________________________________________________________________________
The city will maintain the following high levels of service annually in support of this goal:
• Maintain 432 acres of community parks and special use areas, and 51 miles of open space trails
• Provide a diverse array of affordable recreation, library and arts programs, classes and events for all ages
• Operate four community centers and a senior center, open a total of approximately 17,000 hours annually
• Operate two aquatic centers with programming for all ages and abilities
• Host special events throughout the year to bring the community together
• Maintain three library locations, open a total of 7,600 hours annually
• Circulate over 800,000 library materials annually
• Manage a rental assistance program serving 600 lower income households
• Provide 35,000 meals via the senior nutrition program annually
• Address approximately 1,200 code enforcement cases annually, including those related to public safety
• Process an average of 4,500 building permits and conduct over 18,000 building inspections each year
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In 5 years …
The City of Carlsbad remains one of the safest cities in the region due to new investments in fire and emergency
medical services and a well-equipped and highly trained Police Department that enjoys excellent relationships with
the community. Critical infrastructure like roads and pipes are well-maintained, while parks, community centers,
libraries and other facilities reflect the community’s high standards.
Key performance indicators _____________________________________________________________
Resident responses to survey questions related to safety, quality of life, city services and amenities
Carlsbad crime statistics
Emergency response times
Condition of city assets like roads, parks and buildings
Indicators to be identified in an updated Homeless Response Plan that show progress addressing
homelessness, such as:
o Number of persons placed in temporary or permanent housing
o Number of persons who received services
Strategic objectives _______________________________________________________________________
1 Enhance the quality of life for everyone in Carlsbad by adopting and implementing an updated
Homeless Response Plan that addresses the complex needs of individuals experiencing, or at
risk of experiencing homelessness in a compassionate and effective manner and reduces the
impacts of homelessness on the community.
2 Foster strong relationships between community members and members of the Police
Department, including the formation of a community-police engagement commission.
3 Bring Fire Department up to Standards of Cover to ensure the city is prepared to meet the
community’s changing fire and emergency medical needs.
4 Manage, maintain and enhance the city’s roadway to provide a safe, efficient and cost-effective
multi-modal transportation system.
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5 Implement the policies and programs in the following city plans based on annual budget
appropriations by the City Council:
Age-Friendly Action Plan
Asset Management Master Plan
Carlsbad General Plan
Community Development Block
Drainage Master Plan
Grant Consolidated Plan
Fire Department Standards of
Coverage
Homelessness Goal Work Plan
Homeless Response Plan
Parks & Recreation Department Master Plan
Public Housing Authority Plan
Recycled Water Master Plan
San Diego County Multi-Jurisdictional Hazard
Mitigation Plan
SCADA Master Plan
Urban Water Management Plan
Wastewater Master Plan
Water Master Plan
Priority projects __________________________________________________________________________
The city expects to complete the following work on Capital Improvement projects to support this goal through
2027:
• Complete Palomar Airport Road and College Boulevard Improvements
• Complete traffic calming project on Tamarack Avenue from Skyline Avenue to Adams Street
• Complete traffic calming projects at various locations in the city including Victoria Avenue, Monroe Street,
Highland Drive, Nueva Castilla, Celinda Drive, Circulo Sequoia, Park Drive, Hummingbird Road and Black
Rail Road per the Carlsbad Residential Traffic Management Program
• Complete El Camino Real widening from
o Poinsettia Lane to Camino Vida Roble
o Arenal Road to La Costa Avenue
o Sunny Creek Road to Jackspar Drive
• Complete reconfiguration of right turn lane from northbound El Camino Real to eastbound Alga Road.
• Initiate construction to repair and upgrade beach access stairs and upper sidewalk between Pine and
Tamarack avenues
• Initiate projects as part of the Utility Undergrounding Program, in coordination with San Diego Gas &
Electric and other utility providers
• Complete Avenida Encinas Coastal Rail Trail and pedestrian improvements
• Complete design of Carlsbad Boulevard and Tamarack Avenue pedestrian improvements
• Initiate project to improve Americans with Disabilities Act beach access from Pine to Tamarack avenues
• Complete Avenida Encinas and Palomar Airport Road pedestrian improvements
• Initiate design of Carlsbad Boulevard pedestrian lighting improvements between Tamarack Avenue and
State Street, in coordination with SDG&E
• Complete design of La Costa Avenue traffic improvements
• Complete Melrose Drive right turn lane to westbound Palomar Airport Road
• Complete traffic signal modifications at Maverick Way and Camino De Los Coches
• Evaluate new intersection control at Camino De Los Coches and La Costa Avenue
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• Complete improvements to Christiansen Way
• Complete design of Valley Street traffic calming between Magnolia and Chestnut avenues
• Complete design of Chestnut Avenue complete street improvements between Valley Street and Pio Pico
Drive
• Complete design of Chestnut Avenue complete street improvements between I-5 and the railroad tracks
• Complete design of street improvements for State Street and Grand Avenue
• Complete construction of Fire Station 2
• Complete construction of temporary Fire Station 7
• Identify site and complete preliminary design for permanent Fire Station 7
• Complete the design of new walking, biking and traffic improvements on Valley Street between Magnolia
and Chestnut avenues
• Begin construction of walking, biking and traffic improvements on Kelly and Park drives by Kelly
Elementary School and initiate Safe Routes to School program
• Complete Local Roadway Safety Plan and start implementation
• Complete construction of retaining wall, drainage and street improvements on Park Drive from Bayshore
Drive to just west of Marina Drive
• Work to expand homeless shelter capacity at La Posada de Guadalupe
Core services _____________________________________________________________________________
The city will maintain the following high levels of service annually in support of this goal:
• Respond to approximately 100,000 police calls for service annually with a response time for priority one
calls that is lower than the national average of six minutes
• Maintain a 24/7 dispatch center that answers approximately 36,000 9-1-1 calls annually
• Complete investigations for violent crimes, property crimes, fraud and financial crimes, auto theft,
juvenile crime, elder abuse and child abuse
• Provide canine units, bicycle patrol, crisis negotiations, bilingual services, and mental health assistance
teams
• Participate in regional task forces that focus on narcotics and gangs
• Provide school resource officers to middle and high schools
• Provide rangers to protect safety in parks, on beaches and city trails
• Maintain a SWAT capability that assists with high-risk situations
• Support public safety at approximately 30 special events annually
• Inform the community about crime prevention, fire prevention and traffic safety including educating the
public on e-bike safety
• Respond to about 14,000 Fire Department incidents and transport about 6,500 patients to local hospitals
for care
• Perform over 350 beach rescues annually while also providing about 25,000 actions aimed at preventing
beach emergencies to the more than 750,000 visitors to Carlsbad beaches
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• Conduct over 3,500 fire inspections to limit the community’s risk through preventive actions
• Complete over 750 plan reviews for fire prevention
• Supply and maintain 4,441 fire hydrants citywide
• Provide homeless response services including social worker and housing placement services, hotel
vouchers, and encampment cleanups
• Maintain over 450 city-owned fleet vehicles so city services run seamlessly
• Repair over 30,000 square feet of sidewalk and asphalt annually
• Maintain 350 miles of streets
• Maintain 342 acres of community parks and special use areas
• Provide 4.8 billion gallons of drinking water to more than 30,000 homes and businesses each year with
455 miles of pipeline, 17 pressure zones, 71 pressure regulating stations, three pumping stations, 14,369
valves and over 30,000 potable meters
• Manage the recycled water system’s three storage tanks, four pump stations, three pressure reducing
stations, five pressure zones, 95 miles of pipelines, 815 valves, 961 meters and water recycling plant
• Manage a sewage collection system that includes 11 wastewater lift stations and wet wells, 265 miles of
mainlines and 6,056 access holes
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In 5 years …
Thanks to the city’s strategic approach to environmental sustainability, Carlsbad is seen as a model for how to
leverage partnerships and innovation to achieve climate and environmental goals. City residents and businesses
feel supported in their own environmental sustainability efforts, whether it’s complying with new mandates or
taking advantage of opportunities to go above and beyond. As a result, the city has met or exceeded goals for
eliminating greenhouse gas emissions, reducing what goes to landfills, keeping creeks, lagoons and the ocean
clean, and protecting native habitat and natural open space.
Key performance indicators _____________________________________________________________
Greenhouse gas emissions
Lagoon and ocean water quality
Reduction in materials going to the landfill
Community compliance with environmental regulations
Acres of habitat managed, restored and preserved
Percentage of the city fleet powered by hybrid or electric vehicle technology
Percentage of energy for city operations using clean sources
Strategic objectives _______________________________________________________________________
1 Research and evaluate a Climate Adaptation/Sustainability Plan to address the impacts of climate
change, including but not limited to extreme heat, drought, erosion, flooding and wildfire.
2 Transform roadways and implement programs that provide options to move around Carlsbad,
such as walking and biking, that reduce the city’s greenhouse gas emissions.
3 Increase citywide electric vehicle charging infrastructure and transition all passenger fleet vehicle
purchases after FY 2022-23 to be electric vehicles, with the exception of public safety vehicle
purchases, which will be electric where feasible.
4 Seek grant funding to develop a Sea Level Rise Adaptation Plan (following Coastal Commission
approval of the 2021 comprehensive update to the city’s Local Coastal Program).
5 Develop partnerships with nonprofit, academic and other non-governmental organizations to
leverage environmental sustainability efforts and programs.
6 Implement the policies and programs in the following city plans based on annual budget
appropriations by the City Council:
Carlsbad General Plan
Climate Action Plan
Community Forest Management Plan
Habitat Management Plan
Integrated Pest Management Plan
Jurisdictional Urban Runoff
Management Plan
Local Coastal Program
Sustainable Materials Management and
Implementation Plan
Sustainable Mobility Plan
Water Quality Improvement Plan
Preserve Management Plan
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Priority projects __________________________________________________________________________
The city expects to complete the following work on Capital Improvement projects to support this goal through
2027:
• Meet implementation goals for the Sustainable Mobility Plan
• Complete Maerkle Reservoir Solar Project
• Complete Trash Amendment Compliance Program improvements
• Complete preliminary design and permitting for the South Carlsbad Boulevard Realignment between
Manzano Drive to Island Way
Core services _____________________________________________________________________________
The city will maintain the following high levels of service annually in support of this goal:
• Oversee the management of a 6,200 acre preserve system that protects native species and habitats
• Protect, manage and maintain urban forests and undeveloped open space
• Protect creeks, lagoons, and ocean by implementing the storm water permit, preventing sanitary sewer
overflows, and preserving and restoring natural open space
• Ensure areas of open space and the natural environment support sustainable access to recreation and
active, healthy lifestyles
• Implement waste reduction and waste diversion programs
• Remove approximately 1,000 tons of debris that otherwise would pollute the city’s storm drain system
• Ensure permit compliance through inspections of construction projects and the storm drain system
• Meet all stormwater regulatory requirements with zero violations
• Oversee contracted trash and recycling services for over 30,000 households and over 1,700 businesses in
Carlsbad and ensure compliance with organics waste requirements
• Secure final approvals from the California Coastal Commission and implement updated Local Coastal
Program
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In 5 years …
The City of Carlsbad has a strong and diverse economy that combines a thriving small business community with
leading industries of the future. Smart, talented professionals want to work here, and entrepreneurial leaders
want to invest in their own startup ventures. Those looking to grow their skills will find opportunities for workforce
development in Carlsbad. Carlsbad has excellent relationships with key industries, business organizations, other
cities in the region, and academic institutions. By achieving this goal, the city as a whole is financially stable and
more residents have the jobs they want right in their own backyards.
Key performance indicators _____________________________________________________________
Ratings from local businesses through a scientific survey
Carlsbad unemployment rate
Size of Carlsbad’s GDP
Sales and hotel tax revenue
Indicators to be identified in a new Economic Development Strategic Plan
Strategic objectives _______________________________________________________________________
1 Create a strategic approach for a vibrant economy that includes talent & workforce strategies,
small business assistance, inclusive growth & diverse business support, key industry cluster
development, and fostering an ecosystem for startups & entrepreneurs to thrive.
2 Provide resources to grow and support key industries in Carlsbad’s economy.
3 Support the long-term viability of Small Businesses, Startups & Entrepreneurs in partnership with
local and regional collaborators.
4 Implement the policies and programs in the Carlsbad General Plan and Economic Development
Strategic Plan based on annual budget appropriations by the City Council.
Core services _____________________________________________________________________________
The city will maintain the following high levels of service annually in support of this goal:
• Support more than 25 business expansion, attraction, and retention projects in Carlsbad’s key industries.
• Manage lamp post banner program to beautify seven retail, commercial, and community areas in the city
to help create a sense of place and support small businesses.
• Connect talent to local business through the Life in Action campaign featuring more than 240 local
companies, and generating around 45,000 views.
• Develop a talent recruitment program that directly connects at least 175 job seekers with local Carlsbad
companies.
• Maintain partnerships with local and regional business support organizations, bringing collaborative
operations to Carlsbad.
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In 5 years …
Following the creation of a 5-Year-Strategic Plan, the City Council, the community and city employees have
remained aligned around common goals. This sustained focus has not only generated measurable results, it has
translated into operational efficiencies and cost savings. The very best in their fields want to work for the City of
Carlsbad because of the culture that has been created around innovation, inclusivity and engagement. The city’s
financial health has been maintained while meeting or even exceeding the community’s high expectations for
service delivery. Investments in technology have led to enhanced efficiency, transparency, accountability and
value.
Key performance indicators _____________________________________________________________
General fund balance and reserves
City credit rating
Pension funding
Customer satisfaction
Internal operation standards and measurements
Information Technology incidents and outages
Strategic objectives _______________________________________________________________________
1 Develop and implement a performance tracking, management and reporting program for the 5-
Year Strategic Plan.
2 Foster a culture of continuous improvement that equips the organization to deliver excellent
service to the community.
3 Maintain the city’s fiscal health and sustainability.
4 Model trust, ethics and civility.
5 Attract and retain a talented, diverse and engaged workforce.
6 Achieve CalPERS funded status of 80% or greater (Council Policy No. 86) in
each of the next five years.
7 Implement the policies and programs in the following city plans based on annual budget
appropriations by the City Council:
Annual City Budget
Capital Improvement Program
City Council Code of Ethics
Connected Carlsbad
Diversity, Equity & Inclusion Work Plan
Real Estate Strategic Plan
Strategic Digital Transformation Investment Plan
Feb. 6, 2024 Item #11 Page 23 of 71
20
Priority projects __________________________________________________________________________
By 2027, the city will accomplish the following in support of this goal as resources allow:
• Complete Fleet Maintenance Facility refurbishment
• Complete design and construction of the Orion Center (centralized public works yard)
• Complete conceptual design for new City Hall and Civic Center
• Complete the Police & Fire Headquarters Renovation including the Emergency Operations Center
Reconfiguration
• Initiate design for construction of a new public works storage facility
• Complete feasibility study to identify the need and location for Fire Administration offices
• Research, evaluate and implement a Section 115 Pension Trust
• Core System Consolidation
• Expansion of the Digital Information Network
• Implementation of an Enterprise Asset Management System
• Implementation of cutting edge Computer Aided Dispatch system with a real time crime center
• Implement new tools for citywide project management
• Build a data driven decision making platform and training program
Core services _____________________________________________________________________________
The city will maintain the following high levels of service annually in support of this goal:
• Prepare a realistic and fiscally sound annual city budget each year that follows all best practices
• Monitor the city’s fiscal health and provide regular reports to the City Council and the public
• Process over 40,000 outgoing payments to vendors and service providers annually
• Issue over 10,000 business licenses annually
• Issue over 41,000 payments to employees annually
• Respond to approximately 600 public records act requests
• Conduct biennial review and re-affirm policy commitment to Code of Ethics
• Operate a fraud and abuse reporting system for employees
• Handle scheduling, public noticing and other support for over 170 public meetings
• Maintain the city’s website, which includes about 1,000 pages of information about city programs and
services
• Create ongoing opportunities for community engagement
• Ensure Carlsbad’s interests are represented with our state and federal lawmakers and oversee regional
collaboration efforts, such as participation in the Clean Energy Alliance, SANDAG, and NCTD
• Process approximately 6,000 job applications and support leadership in onboarding new staff
• Oversee learning and development opportunities for staff as well as ensure completion of mandatory
training
Feb. 6, 2024 Item #11 Page 24 of 71
21
• Deliver technology services to city users including thousands of endpoint devices
• Support digital network services to city staff and guests over a 200 Gb backbone
• Manage the city’s cybersecurity risk with cutting edge technology, processes and policies
• Provide effective project management of technology service implementations
• Maintain portfolio of over 200 business applications used to facilitate effective service delivery by city
staff
• Manage the city’s real estate and properties to maximize taxpayer value
Feb. 6, 2024 Item #11 Page 25 of 71
22
APPENDICES
Feb. 6, 2024 Item #11 Page 26 of 71
23
COMMUNITY INPUT REPORT
For more information on the Community Input Report, please visit the city website:
www.carlsbadca.gov/input
Feb. 6, 2024 Item #11 Page 27 of 71
24
EXISTING POLICIES & PLANS
The City of Carlsbad has a number of policies and plans already in place. Some are required by regulations; others
address a previous City Council goal or best practice in the industry. Each plan contains existing actions and
timelines, which are not repeated in this strategic plan. Instead, they are referenced below and in each goal
section so the reader can gain a fuller appreciation for the breadth of work taking place to support the five key
goals of this strategic plan.
RELATED GOALS
Last
update
Next
update
Age-Friendly Action Plan 2021 2026
Annual Operating Budget 2022 Annual
Arts & Culture Master Plan 2018 2028
Asset Management Master Plan 2019 N/A
Capital Improvement Program 2022 Annual
City Council Code of Ethics 2021 Annual
City Council Homelessness Goal Work Plan 2022 Annual
Continuity of Operations Plan 2021 2026
Climate Action Plan 2020 2024
Community Development Block Grant Plan 2020 2025
Community Forest Management Plan 2019 N/A
Connected Carlsbad 2020 N/A
Department of Homeland Security Community
Resilience Indicator Analysis (2020)
2020 N/A
Diversity, Equity & Inclusion Workplan 2022 2024
Drainage Master Plan 2008 2024
Fire Safety Regulations 2019 2025
Carlsbad General Plan 2015 2023
Growth Management Plan 1986 2023
Habitat Management Plan 2004 N/A
Homeless Response Plan 2017 2022
Housing Element 2021 2029
HUD Consolidated Five Year Plan 2020 2025
Integrated Pest Management Plan 2017 N/A
Jurisdictional Runoff Management Plan 2021 2025
Library Strategic Plan 2016 2023
Parks & Recreation Department Master Plan 2015 2023
Preserve Management Plan 2022 2027
Public Housing Authority Administrative Plan 2016 N/A
Real Estate Strategic Plan 2017 2022
Recycled Water Master Plan 2019 2026
San Diego County Multi-Jurisdictional Hazard
Mitigation Plan
2017 2022
Feb. 6, 2024 Item #11 Page 28 of 71
25
RELATED GOALS
Last
update
Next
update
SCADA Master Plan 2019 N/A
Local Coastal Program, Sea Level Rise Analysis 2021 TBD
Standards of Cover (Fire Department) 2020 N/A
Strategic Digital Transformation Investment Plan 2022 Annual
Sustainable Materials Management Plan 2019 Annual
Sustainable Mobility Plan 2021 2023
Trails Master Plan 2019 N/A
Urban Water Management Plan 2020 2025
Village & Barrio Master Plan 2021 2023
Wastewater Master Plan 2019 2024
Water Master Plan 2019 2024
Carlsbad Watershed Management Area Water
Quality Improvement Plan
2021 2025
Feb. 6, 2024 Item #11 Page 29 of 71
26
Feb. 6, 2024 Item #11 Page 30 of 71
27
Feb. 6, 2024 Item #11 Page 31 of 71
DEPARTMENT OVERVIEWS
28
Feb. 6, 2024 Item #11 Page 32 of 71
Department overviews
City departments do work every day that supports the overall city mission and the City
Council’s 5-Year Strategic Plan. The following pages provide an overview of some of the
key functions of city departments, key activities, staffing and budgets, based on fiscal year
2022-23.
29
Feb. 6, 2024 Item #11 Page 33 of 71
AT A GLANCE
Human Resources Finance Information Technology Internal Auditor
Full-time staff
87
$26.2 million
ANNUAL BUDGET
Administrative services includes departments that handle the day-to-
day business functions of the city.
As a steward of the city’s assets and liabilities, the Finance Department
sets and implements a strategic financial management plan, ensuring
the city makes sound financial decisions.
The Information Technology Department supports the technology
needs of all city departments to help them meet their goals, builds
technology infrastructure and ensures the public has access to digital
city systems, such as online permitting and public records. The Human
Resources Department helps ensure the city can provide the highest
level of service to the public by recruiting and training a nimble,
talented and professional workforce.
Manage annual budget
$342.2M
10,000
Computer help desk
requests fulfilled
6,000
Job applications processed
Budget Excellence Award
Excellence in Financial
Reporting Award
Government Finance
Officers Association
#1
40,000
Vendor payments
processed
151
Workforce trainings
Administrative Services
1635 Faraday Ave. | Carlsbad, CA 92008 | 442-339-2440
Administrative Services
30
Feb. 6, 2024 Item #11 Page 34 of 71
Community Development
Building permits valued
at more than $132M
Professional staff
696 Carlsbad Planning
Commission
Advised by
52
$10.4 million
ANNUAL BUDGET
1,131
Engineering permits
1,200
Code enforcement
cases
Residential housing units
approved, including 116
low-income units
4,500
18,000 Building
inspections
Planning Permits Code enforcement Building inspections
Community Development oversees the delivery of land
development programs and services complying with adopted codes
and engineering standards, maintains and updates the city’s land
use regulations and ensures new growth and development
complies with established regulations, provides guidance and
reviews projects for conformance with state and local building
standards, and helps maintain safe and healthy living and working
conditions for the members of the community through code
enforcement
Community Development
1635 Faraday Ave. | Carlsbad, CA 92008 | 442-339-2710 | building@carlsbadca.gov
AT A GLANCE 31
Feb. 6, 2024 Item #11 Page 35 of 71
Oversee private development
project construction
Employees
16
$3.3 million
ANNUAL BUDGET
TYPES OF
CAPITAL IMPROVEMENT PROJECTS
Transportation
The Construction Management & Inspection Department ensures
safe construction of Capital Improvement Program and private
development projects in compliance with legal, regulatory and
contractual requirements.
Parks
Construction Management & Inspection
1635 Faraday Ave. | Carlsbad, CA 92008 | 442-339-2780 | cmi@carlsbadca.gov
Facilities
Water
Sewer and
drainage
Manage city
construction projects
AT A GLANCE
Construction Management &
Inspection
32
Feb. 6, 2024 Item #11 Page 36 of 71
Professional staff
17
$5.1 million
ANNUAL BUDGET
6,200
Acres of open
space preserved
30,000
1,700
households
businesses
Surpassed the Climate Action
Plan’s 2020 target to reduce
greenhouse gas emissions
4% below 2012 levels
Manage trash and
recycling services contract
Environmental Sustainability
1635 Faraday Ave. | Carlsbad, CA 92008 | 442-339-2729 | environmental@carlsbadca.gov
The Environmental Sustainability Department is responsible for environmental regulation compliance review and
monitoring, implementing the Climate Action Plan, assembling and conserving a citywide habitat preserve system,
executing the waste reduction and recycling program, protecting creeks, lagoons, and ocean, and ensuring the use
of open space and the natural environment support access to recreation and active, healthy lifestyles.
Trash & recycling Habitat preservation Climate Action Plan Clean oceans & lagoons
AT A GLANCE
Environmental Sustainability
33
Feb. 6, 2024 Item #11 Page 37 of 71
Fire Operations Emergency Medical Fire Prevention Emergency Preparedness Lifeguard
Beach rescues
Fire inspections
Professional staff
3,500
350
123
$37.8 million
ANNUAL BUDGET
14,000
Respond to
The Fire Department enhances the quality of life for all who live,
work, and play in the city through excellence in emergency and
support services.
Fire Administration provides leadership, strategic planning, and
organizational support across all department programs.
Emergency Operations is an all-hazard first responder agency
safeguarding lives, property, and the environment.
Community Risk Reduction & Resiliency mitigates all types of
hazardous conditions and ensures incident response readiness.
6,500
Hospital transports
Fire Department
City Hall | 1200 Carlsbad Village Drive | Carlsbad, CA 92008
6
Fire stations
Incidents
AT A GLANCE
Fire Department
34
Feb. 6, 2024 Item #11 Page 38 of 71
Facility maintenance Vehicle maintenance
Professional staff
35
$15.6 million
ANNUAL BUDGET
450
City-owned fleet
vehicles
The Fleet & Facilities Department maintains city-owned
vehicles and facilities. The city’s fleet consists of 456 vehicles
and equipment necessary to complete the city’s mission of
delivering quality and efficient services. The fleet
maintenance and replacement programs enable
departments to achieve their operational mission in a safe,
efficient manner.
Fleet & Facilities Department
405 Oak Ave. | Carlsbad, CA 92008 | 760-434-2980
Facility maintenance
jobs completed
1,539
Named Top 50 Leading Fleets
nationwide by Government Fleet
magazine and the American Public
Works Association
Custodian services
at all city facilities
Transforming city
fleet through electric
and hybrid vehicles
AT A GLANCE
Fleet & Facilities
35
Feb. 6, 2024 Item #11 Page 39 of 71
Housing assistance
Affordable units
in progress
Households provided
rental assistance Professional staff
550
200
CARLSBAD HOUSING
COMMISSION
Advised by
16
$11 million*
ANNUAL BUDGET
2,800
Affordable housing
units built
Formed
July 2021
▶Preserve and increase availability of affordable housing
units in the community
▶Provide rental assistance and homeownership opportunities
to lower income households
▶Devote local resources to prevent and reduce homelessness
▶Maintain quality of life of residents and reduce the impact of
homelessness on the community
▶Create critical services for people in need
▶Distribute grants that enhance the community
$52 M
SI
N
C
E
1
9
9
3
Invested in affordable
housing
15%
of new units set aside as
affordable *$7 million from federal funding
Homeless services Affordable housing Community assistance
AT A GLANCE
Housing & Homeless Services
Housing & Homeless Services
City Hall | 1200 Carlsbad Village Drive | Carlsbad, CA 92008 | 442-339-2810 | housing@carlsbadca.gov
36
Feb. 6, 2024 Item #11 Page 40 of 71
Economic growth Business attraction Partnerships Data-driven decision
Professional staff
25
Golf Lodging Business
Improvement District
9
$2.5 million
ANNUAL BUDGET
240
Business expansion,
attraction and
retention projects
175
45,000
Tourism Business
Improvement District
Companies
featured
views
Job seekers connected
with local companies
Innovation & Economic Development
1635 Faraday Ave. | Carlsbad, CA 92008 | 442-339-2222 | business@carlsbadca.gov
GIS
Mapping
AT A GLANCE
Innovation & Economic
Development
37
Feb. 6, 2024 Item #11 Page 41 of 71
Visual and performing arts Circulation services Digital initiatives Adult & teen services
Full-time staff
51
$14.1 million
ANNUAL BUDGET
The Library & Cultural Arts Department provides community members
with access to high quality resources and services to inform and enrich
individual and community life. With three locations, the library provides
services such as administration, digital initiatives and special projects,
circulation services, adult and teen services, genealogy and Carlsbad
history services, children’s services, collections and technical services,
outreach, literacy and bilingual services and is the community destination
for information, enjoyment of reading, lifelong learning and cultural
enrichment.
The Cultural Arts Office plans, promotes and carries out visual and
performing arts programs, arts education activities, temporary and
permanent public art and other cultural offerings to promote a thriving,
diverse and creative city.
85 Bilingual program
offerings
Arts Commission
Library Board of Trustees
Historic Preservation
Commission
Advised by
Library materials
circulated
800,000
110,000
Sessions on public
computers
Cannon art
gallery exhibits
4 TGIF
Concerts in
the Park
9
Library & Cultural Arts
1200 Carlsbad Village Drive | Carlsbad, CA 92008 | 442-339-2049 | librarian@carlsbadca.gov
AT A GLANCE
Library & Cultural Arts
38
Feb. 6, 2024 Item #11 Page 42 of 71
Parks & trails Aquatics Sports Classes & camps Senior services
Recreation programs
Full-time staff
3,270
59
$21.2 million
ANNUAL BUDGET
339
Acres of community
parks and special-use
areas
The Parks & Recreation Department provides community members
with access to indoor and outdoor recreational opportunities and
conserves open space for resident and visitor use. Through the
services provided by the department, community members have
access to 41 community parks and special use areas and over 51
miles of open space trails, as well as a variety of programs and
services that support health and wellness.
67+
Miles of trails
Parks & Recreation Commission,
Beach Preservation Commission
Senior Commission
Advised by
Aquatic programs Community centers
open 17,000 hours a
year
35,000 senior
nutrition program
meals
Two pools
715
AT A GLANCE
Parks & Recreation
Parks & Recreation
1200 Carlsbad Village Drive | Carlsbad, CA 92008 | 442-339-2826 | parksandrec@carlsbadca.gov
39
Feb. 6, 2024 Item #11 Page 43 of 71
Patrol Investigations Homeless Outreach SWAT Crime Prevention
Minutes of response time
for highest priority calls
Dispatch center Full-time staff
24/7 5.2 187
$51.2 million
ANNUAL BUDGET
100,000
Calls for service
The Carlsbad Police Department is a full-service police
department that prides itself on its strong partnership with the
community and high service levels. These field services include
patrol, traffic, canines, lagoon patrol, and police rangers to
respond to emergencies and non-emergencies as well as
professionals that make up the following expert teams: Crime
Suppression Team, Homeless Outreach Team, SWAT Team, Crisis
Negotiation Team, Investigations Division, Family Services,
Communications and Records. Through the hard work and
dedication of the men and women of the Police Department,
and the support of council members and the community, the city
continues to be a safe community to live, work and play.
School crossing
guards
Police Department
2560 Orion Way | Carlsbad, CA 92010 | 442-339-2100 | police@carlsbadca.gov
36Park ranger
program
AT A GLANCE
Police Department
40
Feb. 6, 2024 Item #11 Page 44 of 71
Office of the
City Council
Email updates to
community
Public records
requests fulfilled
Professional staff
600
550
34
$8.5 million
ANNUAL BUDGET
170
Public meetings
The City of Carlsbad follows a council-manager form of government,
in which elected City Council members provide direction on the
policies and regulations that govern the operations of the city. The
Policy & Leadership branch includes the following areas:
•Office of the City Council
•Office of the City Treasurer (elected)
•Office of the City Manager
•Office of the City Attorney
•Office of the City Clerk (elected)
•Communication & Engagement
The Office of the City Manager handles administration and oversight
of the city organization, including hiring the city workforce,
supervising city departments and ensuring the City Council’s policy
priorities are met.
Legislative affairs
Office of the
City Manager
Office of the
City Attorney
Office of the
City Clerk
Communication
& Engagement
Policy & Leadership
City Hall | 1200 Carlsbad Village Drive | Carlsbad, CA 92008 | 442-339-2820 | manager@carlsbadca.gov
AT A GLANCE
Policy & Leadership
41
Feb. 6, 2024 Item #11 Page 45 of 71
Transportation and Streets and Storm Drains Traffic Transportation Planning
Drainage Engineering and Mobility
Streetlight and electrical
maintenance repairs
Employees272
TRAFFIC & MOBILITY
COMMISSION
Advised by
43
$13.1 million
ANNUAL BUDGET
350
Miles of streets maintained
The Transportation Department is responsible for maintaining
and improving the city’s road infrastructure to keep people
moving; enhancing mobility and safety citywide through
ongoing transportation planning, streets and traffic engineering,
streets maintenance and signal operations; providing
maintenance and posting of street signs, street legends, striping,
graffiti and trash removal, pothole and sidewalk repairs. The
department also maintains storm drain infrastructure such as
gutters and pipes under city streets.
Traffic signals operated
and maintained
1801,000
Tons of debris removed
from streets
AT A GLANCE
Transportation
42
Feb. 6, 2024 Item #11 Page 46 of 71
Water services Wastewater services Drainage system
Average water use
down since 2008
Gallons of safe water
provided Professional staff
4.8 billion
48%
64
$77.9 million
ANNUAL BUDGET
30,405
Homes and businesses
served
The Utilities Department provides safe and reliable water and
wastewater services while protecting the natural environment and
meeting regulatory requirements. The department provides
community members with access to safe drinking water,
wastewater collections, and recycled water for a greener Carlsbad.
The Utilities Department also promotes water conservation and
access to diversified and local water sources to supplement
imported water.
MAINTAINED
434 miles of water pipelines
265 miles of sewer pipelines
83 miles of recycled pipeline
Meets all state and
federal drinking water
quality standards
Utilities Department
5950 El Camino Real | Carlsbad, CA 92008 | 442-339-2722 | water@carlsbadca.gov
AT A GLANCE
Utilities
43
Feb. 6, 2024 Item #11 Page 47 of 71
Faffordable
STRATEGIC PLAN
ACTIONS UPDATE
2023-2024
Exhibit 2
Feb. 6, 2024 Item #11 Page 48 of 71
2
On Oct. 11, 2022, the City Council approved a five-year Carlsbad Strategic Plan to focus city resources
toward fulfilling the Carlsbad community’s vision for the future. The plan includes high level goals,
objectives, projects, and service commitments. The five goals in the plan are:
• Community character
• Quality of life and safety
• Sustainability and the natural environment
• Economic vitality
• Organizational excellence and fiscal health
The resources to implement the 5-year Strategic Plan are approved each year through the annual city
budget process.
The Strategic Plan Actions Update 2023-2024 provides the activities, tasks, and steps taken to further
the Strategic Plan Objectives, which support the Strategic Plan Goals.
Feb. 6, 2024 Item #11 Page 49 of 71
3
Significant actions have been taken to implement the 5-Year Strategic Plan and progress has been made
on all its objectives.
28 Total Strategic Objectives
5 Completed Objectives
116 Total Strategic Actions
43 Completed Strategic Actions
This update provides information on the Strategic Plan Objectives and the strategic actions that have
been taken to support them.
The status of the objectives is listed by:
• In Progress – Strategic actions to achieve the objective have started and are underway.
• Complete – All required strategic actions to achieve this objective are complete.
The status of the strategic actions is listed by:
• In Progress – The strategic action has started, and progress is being made on it.
• Complete – The strategic action has been completed.
A Strategic Plan implementation updated will be provided annually. In addition, the public can see its
status on the Strategic Plan Dashboard at https://www.carlsbadca.gov/StrategicDashboard.
Feb. 6, 2024 Item #11 Page 50 of 71
4
Community Character
Objective
Objective
Status Strategic Action Action
Status
Objective 1.1: Work with
the community to develop
a new approach to
maintain quality of life
while managing growth in
Carlsbad, consistent with
state law.
In Progress
City Council received recommendations from the
Carlsbad Tomorrow Citizen's Committee on the update
to the Growth Management Plan on July 18, 2023.
Staff will return to the City Council with a scope of
work to implement in spring 2024.
In Progress
Objective 1.2: Develop
objective design standards
for multifamily housing
throughout the city.
Complete
City Council adopted the objective design standards
for multifamily housing citywide and Village & Barrio
Master Plan on Aug. 29, 2023.
Complete
Objective 1.3: Create
opportunities for more
affordable housing in
Carlsbad by implementing
the policies and programs
in the 2021-2029 Housing
Element.
In Progress
City Council adopted comprehensive amendments to
Inclusionary Housing Policy and in-lieu fee on March
22, 2022.
Complete
City Council adopted the Housing Rezone Program to
accommodate the city's regional share of housing on
Jan. 30, 2024.
Complete
City Council adopted the Zoning Code Amendments to
increase allowances for supportive housing, low
barrier navigation centers, and emergency shelters on
May 23, 2023.
Complete
City Council approved the Pre-Approved Accessory
Dwelling Unit (ADU) Plans on May 23, 2023. This
provided building permit ready ADU plans.
Complete
Feb. 6, 2024 Item #11 Page 51 of 71
5
Community Character
Objective
Objective
Status Strategic Action Action
Status
Objective 1.4: Work with
the San Diego Association
of Governments (SANDAG)
and the North County
Transit District (NCTD) to
prioritize, determine costs,
and work with state and
federal representatives to
seek funding for
preliminary design and
technical studies for
lowering the railroad
tracks in the Village.
In Progress
Develop a draft memorandum of understanding to
memorialize the roles and responsibilities of the city,
SANDAG and NCTD in a joint effort to secure outside
project funding. The draft memorandum will be
presented to the City Council for approval in spring
2024.
The City Council appropriated $5.22 million in FY 2023-
2024 to fund a local match toward grant opportunities
to advance the project’s preliminary engineering and
environmental clearance phase.
In Progress
Work with SANDAG and NCTD to gain a collective
understanding of the practical fundamentals of
implementing a railroad trenching project in Carlsbad.
Staff have participated in workshops to develop
expertise in project funding, environmental review,
permitting, structural and architectural design,
construction phasing, right of way acquisition, utility
relocation, facility maintenance, impact mitigation and
community outreach.
SANDAG, NCTD and city staff will tour trench projects
completed in the region in Spring 2024.
In Progress
Objective 1.5: Develop,
implement, and promote
programs that enhance
wellness, socialization,
inclusion, and active living.
In Progress
The Parks & Recreation Department and the Library &
Cultural Arts Department continue to develop and
conduct programs to achieve this goal.
In collaboration with various partners, the city
provides diverse and inclusive offerings to meet the
needs of the community.
Nearly 4,000 programs were offered by the Parks &
Recreation and Library & Cultural Arts departments in
FY 2022-2023.
In Progress
City Council approved the Parks & Recreation Master
Plan on Sept. 26, 2023.
This plan included an overview of community needs
and an analysis of how the Parks & Recreation
Department can meet the needs of the community
through programming. This will serve as a guide for
program development and improvement.
Complete
Feb. 6, 2024 Item #11 Page 52 of 71
6
Community Character
Objective
Objective
Status Strategic Action Action
Status
Objective 1.6: Implement
the policies and programs
in the following city plans
based on annual budget
appropriations by the City
Council:
• Age-Friendly
Action Plan
• Arts & Culture
Master Plan
• Carlsbad General
Plan
• Local Coastal
Program
• Homeless Goal
Work Plan
• Parks & Recreation
Master Plan
• Trails Master Plan
• Village and Barrio
Master Plan
• Homeless
Response Plan
Objective continued on the
next page.
In Progress
The nine plans associated with this objective have
different reporting and update requirements. The City
Council receives reports and acts on each plan based
on its respective requirements.
The strategic actions listed under this objective include
any plans that may have been updated since the
adoption of the 5-year Strategic Plan. It also includes
examples of activities within the plans that further the
objective.
In Progress
City Council approved the Age-Friendly Carlsbad
Action Plan on Dec. 7, 2021.
The five goals of the plan related to outdoor buildings
and spaces, social & civic participation, housing, health
and wellness and mobility were pursued through a
multi-departmental effort.
Some of the activities under the plan include offering a
transportation program for meals shopping and
medical appointments. A congregate home meal
deliver program is ongoing.
The city provided intergenerational programs such as
Teens Teach Tech. Senior services were conducted
including Silver Paddles Pickleball, alignment of mind,
body and nature and community builder’s meetings.
The volunteer program supports social and civic
participation.
The next update to the plan is anticipated to occur in
2026.
In Progress
The Arts & Culture Master Plan outlines the city’s role
as a provider, partner, connector, and leader in arts
and culture.
Some of the activities associated with the
implementation of the plan include community arts
grants, gallery exhibits, arts education, public art
projects, TGIF concerts and year-round performances.
The plan was approved in 2018 and sets a 10-year
vision for arts and culture in Carlsbad.
In Progress
Feb. 6, 2024 Item #11 Page 53 of 71
7
Community Character
Objective
Objective
Status Strategic Action Action
Status
Objective 1.6 cont’d:
Implement the policies
and programs in the
following city plans based
on annual budget
appropriations by the City
Council:
• Age-Friendly
Action Plan
• Arts & Culture
Master Plan
• Carlsbad General
Plan
• Local Coastal
Program
• Homeless Goal
Work Plan
• Parks & Recreation
Master Plan
• Trails Master Plan
• Village and Barrio
Master Plan
• Homeless
Response Plan
City Council approved the Parks & Recreation Master
Plan Update on September 26, 2023.
Some of the accomplishments that have been made in
implementing the plan include:
• Completed construction plans for Stagecoach
Community Garden.
• Completed construction plans for Veterans
Memorial Park.
• Initiated community engagement and
conceptual design of Veterans Memorial Park.
• Made progress on construction plans for
Monroe Street Pool.
• Made progress on beach access repairs and
upgrades.
• Invested in upgrading aging infrastructure.
• Explored partnerships with individual
volunteers.
The department continued to integrate Commission
for the Accreditation of Parks & Recreation Agencies
best practices, ensuring diverse offerings and equity of
access.
In Progress
City Council approved the Trails Master Plan on Aug.
27, 2019.
The Trails Master Plan is being implemented including
trail development, trail operations and maintenance
and the trails volunteer program.
Village H South Trail Phase 1 was completed.
City staff ensured access to and maintained 51 miles of
open space trails.
An average of 1,200 volunteer hours per year were
utilized for monitoring and maintenance tasks.
In Progress
Feb. 6, 2024 Item #11 Page 54 of 71
8
Quality of Life & Safety
Objective
Objective
Status
Strategic Action Action
Status
Objective 2.1: Enhance
the quality of life for
everyone in Carlsbad by
adopting and
implementing an updated
Homeless Response Plan
that addresses the
complex needs of
individuals experiencing,
or at risk of experiencing
homelessness in a
compassionate and
effective manner and
reduces the impacts of
homelessness on the
community.
Complete
City Council adopted the Homeless Action Plan on Feb.
7, 2023.
The plan includes the programs and initiatives the city
will carry out over the next five years and the
measures that will be used to track progress. The plan
focuses on three key areas:
• Shelter and housing
• Outreach and access to services
• Public safety
The city has secured a $2 million grant from the
County of San Diego to help expand La Posada de
Guadalupe shelter. An annual Housing and Urban
Development Continuum of Care grant has been
secured to expand the rapid re-housing program. $2.4
million from the State of California’s Encampment
Resolution Fund is going to be used to address
homelessness in impacted areas.
The next report on plan implementation will be
presented to the City Council in June 2024.
Complete
Objective 2.2: Foster
strong relationships
between community
members and members of
the Police Department,
including the formation of
a community-police
engagement commission.
Complete
City Council established the Community-Police
Engagement Commission on Dec. 6, 2022.
The Commission held their first meeting on July 10,
2023. A calendar of meetings for 2024 has been set.
The Commission is developing an annual workplan.
Complete
Feb. 6, 2024 Item #11 Page 55 of 71
9
Quality of Life & Safety
Objective
Objective
Status
Strategic Action Action
Status
Objective 2.3: Bring Fire
Department up to
Standards of Cover to
ensure the city is prepared
to meet the community’s
changing fire and
emergency medical needs.
Objective continued on the
next page.
In Progress
Completed staffing for temporary Fire Station 7 in
January 2023.
Complete
Completed construction of Fire Station 2 in October
2022.
Complete
Completed construction of Temporary Fire Station 7 in
January 2023.
Complete
Establish a permanent Fire Station 7 in the area of
Cannon Road, west of the I-5. In Progress
Added 12 full-time EMT positions in October 2022.
Complete
Deployed fourth person on ladder truck in January
2023.
Complete
Procured a fire engine in February 2022.
Complete
Launched real-time fire operations intelligence system
in Oct. 2023.
Complete
Created lithium-ion battery educational outreach
program at Carlsbad Unified schools in Oct. 2023.
Complete
Officially designated at Cal Office of Emergency
Services as Regional Task Force 13 in Oct. 2023.
Complete
Launched FireSafe Carlsbad, a commercial kitchen fire
safety program in January 2024.
Complete
Provide training on various health and safety topics to
city staff and community organizations.
In Progress
Launch a new referral program that improves
healthcare access for the homeless population.
In Progress
Deploy new regional Evacuation Management
Planning System.
In Progress
Adopt citywide fire hazard severity zone map.
In Progress
Finalize the Public Safety Element of the city’s General
Plan.
Complete
Update the Local Agency Formation Commission
Municipal Service Review.
In Progress
Feb. 6, 2024 Item #11 Page 56 of 71
10
Quality of Life & Safety
Objective
Objective
Status
Strategic Action Action
Status
Objective 2.3 cont’d: Bring
Fire Department up to
Standards of Cover to
ensure the city is prepared
to meet the community’s
changing fire and
emergency medical needs.
Update Insurance Services Office classification.
In Progress
Utilize opioid settlement funds to support community
health.
In Progress
Implemented administrative realignment strategies to
improve effectiveness and efficiency across the
department in Oct. 2023.
Complete
Objective 2.4: Manage,
maintain, and enhance the
city’s roadway to provide a
safe, efficient, and cost-
effective multi-modal
transportation system.
In Progress
City Council adopted the Sustainable Mobility Plan on
Jan. 12, 2021.
Council approved a contract to initiate the Sustainable
Mobility Plan Implementation Plan, Multimodal
Transportation Impact Fee Study and Vehicle Miles
Traveled Mitigation Program.
The focus is currently on completing the goals of the
high priority Capital Improvement Projects.
Staff will use the annual Active Transportation
Monitoring Report and bi-annual Transportation
Demand Management survey reports to monitor
changes in multimodal transportation use throughout
the city.
Examples of projects that have been completed to
support this objective include:
• Traffic calming on Tamarack Avenue from
Skyline Avenue. to Adams Street.
• Citywide green paint enhancement of bike
lanes.
The Safer Streets Together plan was adopted in
September 2022. It included significant efforts on
education, engineering, and enforcement to improve
safety for all modes of transportation. Activities
associated with that plan continue and support this
objective.
In Progress
Feb. 6, 2024 Item #11 Page 57 of 71
11
Quality of Life & Safety
Objective
Objective
Status
Strategic Action Action
Status
Objective 2.5: Implement
the policies and programs
in the following city plans
based on annual budget
appropriations by the City
Council:
• Age-Friendly
Action Plan
• Asset
Management
Master Plan
• Carlsbad General
Plan
• Community
Development
Block Grant
Consolidated Plan
• Drainage Master
Plan
• Fire Department
Standards of
Coverage
• Homeless Action
Plan
• Parks & Recreation
Department
Master Plan
• Public Housing
Authority Plan
• Recycled Water
Master Plan
• San Diego County
Multi-
Jurisdictional
Hazard
• Mitigation Plan
• SCADA Master
Plan
• Urban Water
Management Plan
• Wastewater
Master Plan
• Water Master Plan
Objective continued on the
next page.
In Progress
The 16 plans associated with this objective have
different reporting and update requirements. The City
Council receives reports and acts on each plan based
on its respective requirements.
The strategic actions listed under this objective include
any plans that may have been updated since the
adoption of the 5-Year Strategic Plan. It also includes
examples of activities within the plans that further the
objective.
In Progress
Continue to implement the 2019 SCADA (Supervisory
Control And Data Acquisition) Master Plan.
Fully integrated the SCADA system to support utility-
wide business intelligence to optimize operations and
provide flexibility for future growth and adaptability as
a smart utility.
In Progress
Continue to implement the 2019 Recycled Water
Master Plan for the expansion of the recycled water
system to serve more customers.
In Progress
Continue to implement the 2020 Urban Water
Management Plan.
Submitted the Jurisdictional Runoff Management Plan
Annual Report in January 2023.
An update is planned for FY 2024-2025 to forecast five-
year water demand and supplies for Carlsbad
Municipal Water District.
In Progress
A Wastewater Master Plan update is planned for FY
2024-2025. Staff are working on a request for
proposals. The department intends to award a
contract in FY 2023-2024 and begin work.
Identify capacity needs to support development.
Identify opportunities to increase the resiliency of the
potable water system.
In Progress
A Water Master Plan update is planned for FY 2024-
2025. Staff are working on a request for proposals. The
department intends to award a contract in FY 2023-
2024.
Identify capacity needs to support development.
In Progress
Continue to implement the 2019 Asset Management
Master Plan. In Progress
City Council approved the Parks & Recreation Master
Plan on September 26, 2023.
Parks & Recreation Master Plan updates for Strategic
Actions include parks; maintenance and operations;
In Progress
Feb. 6, 2024 Item #11 Page 58 of 71
12
Quality of Life & Safety
Objective
Objective
Status
Strategic Action Action
Status
Objective cont’d 2.5:
Implement the policies
and programs in the
following city plans based
on annual budget
appropriations by the City
Council:
• Age-Friendly
Action Plan
• Asset
Management
Master Plan
• Carlsbad General
Plan
• Community
Development
Block Grant
Consolidated Plan
• Drainage Master
Plan
• Fire Department
Standards of
Coverage
• Homeless Action
Plan
• Parks & Recreation
Department
Master Plan
• Public Housing
Authority Plan
• Recycled Water
Master Plan
• San Diego County
Multi-
Jurisdictional
Hazard
• Mitigation Plan
• SCADA Master
Plan
• Urban Water
Management Plan
• Wastewater
Master Plan
• Water Master Plan
programs, events and facilities; funding and marketing.
Contributed to compilation of citywide facilities
security needs.
Coordinated with the Police Department on
enforcement of parks and facilities regulations to
facilitate positive user experiences.
Encouraged community participation in reporting
maintenance or safety concerns.
Prioritized staff time and resources to address critical
maintenance needs and concerns.
Identified potential grant opportunities and developed
grant proposals to secure funding.
Implemented fee study findings to ensure fees are
competitive to those of surrounding cities for similar
offerings.
Reviewed athletic field use fees competitive to the
market.
City Council approved an update to the General Plan
on September 22, 2015.
City Council approved stronger enforcement remedies
for noncompliance and received a presentation of the
Codes Case Processing and Prioritization Guide on
September 27, 2022.
In Progress
City Council adopted comprehensive amendments to
the city's General Plan Safety Element on January 30,
2024.
Complete
City Council adopted the Public Housing Authority Plan
on July 1, 2023.
As a Public Housing Agency, the city administers the
Housing Choice Voucher program, a federally funded
rental assistance program that helps pay rent for
qualified low-income residents.
Complete
Feb. 6, 2024 Item #11 Page 59 of 71
13
Sustainability & the
Natural Environment
Objective
Objective
Status
Strategic Action Action
Status
Objective 3.1: Research
and evaluate a Climate
Adaptation/Sustainability
Plan to address the
impacts of climate change,
including but not limited
to extreme heat, drought,
erosion, flooding, and
wildfire.
In Progress
Initial research was conducted to define and explain
the differences between a comprehensive Climate
Adaptation Plan and the city’s Climate Action Plan.
A high-level review of other jurisdictional adaptation
plans was conducted, and federal and state guidance
documents were evaluated to determine plan
components and applicability to the city.
Research is continuing as next steps are being
determined.
In Progress
Objective 3.2: Transform
roadways and implement
programs that provide
options to move around
Carlsbad, such as walking
and biking, that reduce the
city’s greenhouse gas
emissions.
In Progress
City Council adopted the Sustainable Mobility Plan on
January 12, 2021.
Staff is actively working with our partners at NCTD and
SANDAG to implement mobility related services in
Carlsbad.
The installation of green paint at 37 locations and the
completion of the East/West Corridors resurfacing and
restriping of over 16 miles of improved bike lanes,
including green paint applications, are examples of
projects supporting this objective.
Staff will utilize the annual Active Transportation
Monitoring Report and bi-annual Transportation
Demand Management survey reports to monitor
changes in multi-modal transportation use throughout
the city.
In Progress
Objective 3.3: Increase
citywide electric vehicle
charging infrastructure
and transition all
passenger fleet vehicle
purchases after FY 2022-
2023 to be electric
vehicles, with the
exception of public safety
vehicle purchases, which
will be electric where
feasible.
In Progress
Add EV charging capacity at Fire Station 2 by the end
of 2024.
In Progress
Installed Level 2 EV charging capacity at Fleet in August
2023.
Complete
Add Level 3 EV charging capacity at Fleet by the end of
2024.
In Progress
Expand EV charging capacity at State Street in 2024.
In Progress
Feb. 6, 2024 Item #11 Page 60 of 71
14
Sustainability & the
Natural Environment
Objective
Objective
Status
Strategic Action Action
Status
Objective 3.4: Seek grant
funding to develop a Sea
Level Rise Adaptation Plan
(following Coastal
Commission approval of
the 2021 comprehensive
update to the city’s Local
Coastal Program).
In Progress
Coastal Commission approval of the 2021 Local Coastal
Program (LCP).
Approval of the LCP is required before further actions
can be taken. The Coastal Commission has not
provided a timeline for review and approval.
In Progress
Objective 3.5: Develop
partnerships with
nonprofit, academic and
other non-governmental
organizations to leverage
environmental
sustainability efforts and
programs
In Progress
Joined the San Diego Regional Climate Collaborative
Advisory Board.
Complete
Member of the Carlsbad Chamber of Commerce Green
Business Committee Member.
Complete
Joined the California Green Business Network Board of
Directors in 2023.
Complete
Joined the Alliance of Regional Collaboratives for
Climate Adaptation Advisory Board in 2022.
Complete
Feb. 6, 2024 Item #11 Page 61 of 71
15
Sustainability & the
Natural Environment
Objective
Objective
Status
Strategic Action Action
Status
Objective 3.6: Implement
the policies and programs
in the following city plans
based on annual budget
appropriations by the City
Council:
• Carlsbad General
Plan
• Climate Action
Plan
• Community Forest
Management Plan
• Habitat
Management Plan
• Integrated Pest
Management Plan
• Jurisdictional
Urban Runoff
Management Plan
• Local Coastal
Program
Objective continued on the
next page.
In Progress
The 11 plans associated with this objective have
different reporting and update requirements. The City
Council receives reports and acts on each plan based
on its respective requirements.
The strategic actions listed under this objective include
any plans that may have been updated since the
adoption of the 5-year Strategic Plan. It also includes
examples of activities within the plans that further the
objective.
In Progress
City Council adopted the first Climate Action Plan on
Sept. 22, 2015, and amended it in May 2020.
Staff are working on a comprehensive update to the
Climate Action Plan estimated to be completed by
summer 2024.
Present an annual report for the existing Climate
Action Plan in spring 2024.
In Progress
Jurisdictional Urban Runoff Management Plan was
certified on March 23, 2021.
Submitted the Jurisdictional Runoff Management Plan
Annual Report in January 2024.
In Progress
City Council adopted the Sustainable Materials
Management and Implementation Plan on Sept. 20,
2021.
Provided 2,605 technical assistance site visits to
businesses for new organics and single use plastics
requirements on compliance with SB 1383 and single-
use plastics ordinances since July 1, 2022.
Provided 714 technical assistance site visits to
multifamily properties for new organics requirements
since July 1, 2022.
In Progress
The Water Quality Improvement Plan was certified on
Aug. 24, 2021, and accepted by the San Diego Regional
Water Quality Control Board on Dec. 13, 2021.
Staff submitted the Water Quality Improvement Plan
Annual Report in January 2024.
In Progress
City Council approved the Community Forest In Progress
Feb. 6, 2024 Item #11 Page 62 of 71
16
Sustainability & the
Natural Environment
Objective
Objective
Status
Strategic Action Action
Status
Objective 3.6 cont’d:
Implement the policies
and programs in the
following city plans based
on annual budget
appropriations by the City
Council:
• Carlsbad General
Plan
• Climate Action
Plan
• Community Forest
Management Plan
• Habitat
Management Plan
• Integrated Pest
Management Plan
• Jurisdictional
Urban Runoff
Management Plan
• Local Coastal
Program
Management Plan on Sept. 24, 2019.
Staff are continuing to implement Community Forest
Management Plan Measures which include:
• Street Trees
• Community Forest Operations
• Urban Forest Interface
• Heritage Tree Program
• Emergency Operations
• Community Greenwaste
• Wood & Tree Recycling Program
Add an average of 500 trees per year to the city's
inventory through 2026 to sustain a healthy
community forest.
Retained Carlsbad’s designation as a Tree City USA
from National Arbor Day Foundation for 19
consecutive years.
City Council approved the Integrated Pest
Management Plan on Dec. 5, 2017.
Staff are continuing to implement the Integrated Pest
Management Plan Measures.
Apply limited pesticides in an environmentally
conscientious manner.
Incorporate environmentally friendly practices into
parks designs and operations.
In Progress
City Council approved the Preserve Management Plan
on Dec. 7, 2021.
Staff are continuing to implement the Preserve
Management Plan Measures which include:
• Field activities
• Management and implementation strategies
Monitor and maintain nearly 630 acres of healthy
natural habitat.
In Progress
Feb. 6, 2024 Item #11 Page 63 of 71
17
Economic Vitality
Objective
Objective
Status
Strategic Action Action
Status
Objective 4.1: Create a
strategic approach for a
vibrant economy that
includes talent &
workforce strategies, small
business assistance,
inclusive growth & diverse
business support, key
industry cluster
development, and
fostering an ecosystem for
startups & entrepreneurs
to thrive.
Complete
City Council adopted the Economic Development
Strategic Plan on Jan. 10, 2023.
31 Economic Development strategic actions were
started in FY 2023-2024 and 39 strategic actions are
proposed to be undertaken in FY 2024-2025 should
funding be approved by the City Council during the
annual budget process. Complete
Objective 4.2: Provide
resources to grow and
support key industries in
Carlsbad’s economy.
In Progress
Use business data and recent business surveys to
assess and engage with industry clusters to develop
support for their expansion, attraction, and retention.
Launched the Biennial Business Survey which is
estimated to be completed by the end of spring 2024.
In Progress
Promote the city’s business locator website to
businesses looking to move to Carlsbad, developers,
brokers, and investors.
Promotion in Life in Action newsletter and social
media.
In Progress
Continually review the planning application and
permitting procedures to identify process
improvements.
Complete
Enhance the Welcome to Carlsbad Program for new
businesses by providing information and resources on
the pre-application program, permitting process, and
business resources.
Complete
Continue to support Carlsbad business organizations
that maintain the tourism economy in Carlsbad.
Regular meetings with Visit Carlsbad and hoteliers, re-
establishment of the Carlsbad Tourism Business
Improvement District under different state law.
Complete
Feb. 6, 2024 Item #11 Page 64 of 71
18
Economic Vitality
Objective
Objective
Status
Strategic Action Action
Status
Objective 4.3: Support the
long-term viability of
Small Businesses, Startups
& Entrepreneurs in
partnership with local and
regional collaborators.
In Progress
Host industry advisory groups with leaders in key
business clusters, with a specific emphasis on the
innovation economy. Holding monthly industry
discussions.
In Progress
Partner with business organizations to develop a shop
local initiative to encourage patronage at Carlsbad
businesses. A resource and marketing kit for
businesses to demonstrate the importance and impact
of shopping local is being created.
In Progress
Utilize partnership with Innovate78 to connect
Carlsbad businesses with regional resources.
Continuing collaboration with North County cities.
In Progress
Create Small Business and Entrepreneur Symposium
on basic and critical issues for small business owners.
Topics may include marketing, social media, finance,
human resources, access to capital, technology, and
more.
In Progress
Expand partnerships with entrepreneur support
organizations and regional business partners.
Partnered with Connect, Startup San Diego, and San
Diego Sport Innovators to connect entrepreneurs and
startups with resources, networks, and capital.
In Progress
Objective 4.4: Implement
the policies and programs
in the Carlsbad General
Plan and Economic
Development Strategic
Plan based on annual
budget appropriations by
the City Council.
Objective continued on the
next page.
In Progress
Enhance Life in Action tools to assist in talent
attraction for Carlsbad businesses in key industries.
Transition the Life in Action Recruiter platform from a
pilot to an ongoing resource for Carlsbad businesses.
The Life in Action Recruiter pilot connected 40
companies with 400 employees. Funding proposal
would go from pilot to long-term with two times the
participation.
In Progress
Enhance and promote educational workshops
provided by Library & Cultural Arts, Parks and
Recreation and other resources that provide skill
development to Carlsbad’s workforce.
In Progress
Enhance the Welcome to Carlsbad Program for new
businesses. Provide information and resources on the
pre-application program, permitting process, and
business resources.
In Progress
Added more minor permits to online permit portal.
Added Pool & Commercial Solar in 2023. Four to six
new permits will be added in 2024, including EV
In Progress
Feb. 6, 2024 Item #11 Page 65 of 71
19
Economic Vitality
Objective
Objective
Status
Strategic Action Action
Status
Objective 4.4 cont’d:
Implement the policies
and programs in the
Carlsbad General Plan and
Economic Development
Strategic Plan based on
annual budget
appropriations by the City
Council.
Charger. Staff are looking to add online inspections
request in 2024.
Explore and implement technology that streamlines
the development process (intake to closeout). Looking
to add inspections request online in 2024.
In Progress
Used technology to increase communication with
Community Development customers. Developing a
new automated email to planning customers in 2024.
In Progress
SolarAPP+ city's first fully automated online permit
went live in September 2024.
Complete
Updated online permit portal to allow uploads of
photos on residential solar projects in June 2023.
Complete
Updated online permit portal for 24/7 plan check
status on building permits in December 2022.
Complete
Created a digital kiosk at Faraday Center for Paperless
check-in in November 2022.
Complete
Developed permit automation for minor building
permits that are issued when permit fees paid in May
2022.
Complete
Automated emails for updating Community
Development customers on permit status and issuance
in April 2022.
Complete
First roll out for select minor permits on the online
permit portal in February 2022.
Complete
Offer online appointments to Community
Development customers via city website for the Online
system (QLess) in January 2022.
Complete
Feb. 6, 2024 Item #11 Page 66 of 71
20
Organizational Excellence
& Fiscal Health
Objective
Objective
Status
Strategic Action Action
Status
Objective 5.1: Develop
and implement a
performance tracking,
management, and
reporting program for the
5-Year Strategic Plan.
Complete
Strategic Plan Dashboard was publicly launched on July
26, 2023, achieving this objective.
The dashboard data is updated monthly. Staff will
regularly review it to ensure it is providing timely and
valuable information to the public.
Complete
Objective 5.2: Foster a
culture of continuous
improvement that equips
the organization to deliver
excellent service to the
community.
Objective continued on the
next page.
In Progress
Developed in-house capacity to design, build and
perform analysis for city data visualization dashboards
to inform departments operations, increase the city’s
operational efficiency and improve outcomes for the
community.
Developed six live data dashboards in-house. Four
additional dashboards will be completed in 2024.
In Progress
Conduct business process improvement, digitization,
and automation for internal processes and forms
saving thousands of hours of staff time. Completed
examples include:
• Credit card reconciliation
• Digital intake for CIP projects
• Eliminating duplicate keying
• Telecommute approval
• Discretionary leave
• Computer loan program
There are two projects in process and five others in the
queue that will reduce staff time, avoids costs, and
provide insights to reduce risk and liability.
A new online application and digital processing project
for boards, commissions, and committees will launch
in Spring 2024.
In Progress
Developed internal capacity for conducting research
studies and survey analysis, implemented a systematic
process for collecting, analyzing, and interpreting data
to provide insights for city leadership, department
staff, and the business community, to the identification
of organizational strengths, and areas for continuous
In Progress
Feb. 6, 2024 Item #11 Page 67 of 71
21
Organizational Excellence
& Fiscal Health
Objective
Objective
Status
Strategic Action Action
Status
Objective 5.2 cont’d:
Foster a culture of
continuous improvement
that equips the
organization to deliver
excellent service to the
community.
improvement.
Conducted 13 survey analysis and reports with a
minimum estimated cost-savings of $110,000.
Developed an analytical data training program for city
staff to upskill talent and built in data-informed
decision-making capacity citywide.
Conducted 80 hours of data training for city staff,
saving the $60,000 by using in-house trainers rather
than outside vendors.
Complete
The consolidation of core systems for departments are
underway. This will enhance system capability, drive
efficiency, improve accuracy, and enhance
transparency.
Responses to request for proposals have been
reviewed and staff from multiple departments are
involved in the selection of a proposed vendor.
In Progress
Objective 5.3: Maintain
the city’s fiscal health and
sustainability
In Progress
City Council adopted Policy No. 95 - Cost Recovery on
March 14, 2023.
It will be implemented over a three-fiscal year period
and managed on an ongoing basis.
In Progress
Implementing a new software solution to continue
timely and accurate vendor payments with enhanced
internal controls.
In Progress
The external financial statement audit was conducted
between April 2023 - January 2024.
Final report will be presented to City Council on Feb.
27, 2024.
In Progress
Refunding of Outstanding Bonds for Reassessment
District No. 2012-1 was completed in August 2022.
Complete
Objective 5.4: Model
trust, ethics, and civility.
In Progress
Annual review and approval of the City Council Code of
Ethics.
The next review by the City Council is expected to
occur in the summer of 2024.
In Progress
Feb. 6, 2024 Item #11 Page 68 of 71
22
Organizational Excellence
& Fiscal Health
Objective
Objective
Status
Strategic Action Action
Status
Objective 5.5: Attract and
retain a talented, diverse,
and engaged workforce.
In Progress
Human Resources broadened recruitment advertising
to over 600 websites to boost inclusivity which
resulted in 5,000 job applications.
There were 84 full-time positions out of 204 available
positions filled by the promotion of existing full-time
employees.
Provided 230 in-person and online trainings.
These actions led to a low vacancy rate of 5.2%.
In Progress
Objective 5.6: Achieve
CalPERS funded status of
80% or greater (Council
Policy No. 86) in each of
the next five years.
In Progress
Section 115 Pension Trust was adopted for
establishment on Sept. 12, 2023.
Management and reporting of the trust will continue
on an ongoing basis.
In Progress
Objective 5.7: Implement
the policies and programs
in the following city plans
based on annual budget
appropriations by the City
Council:
• Annual City
Budget
• Capital
Improvement
Program
• City Council Code
of Ethics
• Connected
Carlsbad
• Diversity, Equity &
Inclusion Work
Plan
• Real Estate
Strategic Plan
• Strategic Digital
Transformation
Investment Plan
(SDTIP)
Objective continued on the
next page.
In Progress
The seven plans associated with this objective have
different reporting and update requirements. The City
Council receives reports and acts on each plan based
on its respective requirements.
The strategic actions listed under this objective include
any plans that may have been updated since the
adoption of the 5-year Strategic Plan. It also includes
examples of activities within the plans that further the
objective.
In Progress
The FY 2023-2024 budget was adopted by City Council
on June 18, 2023
FY 2024-2025 budget development is currently in
progress from January-June 2024.
Complete
Approximately two-thirds of the Diversity, Equity &
Inclusion Work Plan goals have been completed or are
in progress.
The DEI Work Plan will be reviewed in March 2024 to
assess new goals or to revise or modify goals not
completed.
In Progress
Complete an ambulance fee study to assess and adjust
ambulance transport fees. In Progress
Participated in Ground Emergency Medical In Progress
Feb. 6, 2024 Item #11 Page 69 of 71
23
Organizational Excellence
& Fiscal Health
Objective
Objective
Status
Strategic Action Action
Status
Objective 5.7 cont’d:
Implement the policies
and programs in the
following city plans based
on annual budget
appropriations by the City
Council:
• Annual City
Budget
• Capital
Improvement
Program
• City Council Code
of Ethics
• Connected
Carlsbad
• Diversity, Equity &
Inclusion Work
Plan
• Real Estate
Strategic Plan
• Strategic Digital
Transformation
Investment Plan
(SDTIP)
Objective continued on the
next page.
Transportation reimbursement program, generating
supplemental ambulance revenue of $1 million.
Deliver a digital dashboard to communicate the
achievement of the Standards of Cover.
In Progress
Real Estate Strategic Plan was adopted in October
2017.
The plan addressed 23 city properties. Staff are
currently managing 9 property leases, 11 large cell
wireless communication facility licenses, and 5 Master
license agreements for 166 Small Cell sites in the
public right of way, generating total annual revenue of
$1,640,334 in calendar year 2023. A five-year update
to the Real Estate Strategic Plan is underway.
In Progress
Rebuild City Hall and the Cole Library.
City Council selected the existing City Hall site as the
site for a new City Hall in August 2022.
The next step is to complete Surplus Land Act process
for the Farmers Property.
In Progress
Orion Center and Storage Facility.
The next step will be to develop a request for
proposals.
In Progress
Renovate Police & Fire Headquarters.
In Progress
Reconfigure the Emergency Operations Center.
Bid and award completed.
Construction started.
In Progress
Refurbish Fleet Maintenance Facility.
Design awarded, completed, and submitted for
permitting.
In Progress
Connected Carlsbad
The City Council adopted Connected Carlsbad: An
Complete
Feb. 6, 2024 Item #11 Page 70 of 71
24
Organizational Excellence
& Fiscal Health
Objective
Objective
Status
Strategic Action Action
Status
Objective 5.7 cont’d:
Implement the policies
and programs in the
following city plans based
on annual budget
appropriations by the City
Council:
• Annual City
Budget
• Capital
Improvement
Program
• City Council Code
of Ethics
• Connected
Carlsbad
• Diversity, Equity &
Inclusion Work
Plan
• Real Estate
Strategic Plan
• Strategic Digital
Transformation
Investment Plan
(SDTIP)
Inclusive Civic Innovation Roadmap on Jan. 14, 2020.
In included 28 projects and initiatives to move the city
forward on five goals:
• Pursue Communitywide Digital Transformation
• Build Capacity for Data-Driven Decision
Making
• Foster a Vibrant Civic Engagement Culture
• Enhance Accessibility and Transparency
• Promote Security and Sustainability through
Connectivity
The roadmap focused time and resources investment
in data, technology, and performance management. Of
the 28 projects identified in the roadmap 90% have
been completed and the remainder are underway.
In 2021, the roadmap became the principles for the
city’s Strategic Digital Transformation Investment
Program
Connected Carlsbad was completed upon the adoption
of the 2021-2022 SDTIP and any ongoing projects are
now furthered through that process.
Strategic Digital Transformation Investment Program
SDTIP is the annual funding strategy for data and
technology that is a part of the annual budget process
and a comprehensive approach to planning for funding
and digital transformation citywide. The FY 2023-2024
SDTIP that was approved by the City Council
represents a $33.7 million investment over the next
five years. The City Council reviews, revises, and
approves the SDTIP during the annual budget process.
A few examples of significant projects underway
include:
• Consolidation & replacement of core systems
• Replacement of the police dispatch system
• Traffic fiber network
The following projects are complete:
• Enterprise digital asset management
• Parks artifacts management software upgrade
• Regulatory water usage analytics
• Strategic plan dashboard
In Progress
Feb. 6, 2024 Item #11 Page 71 of 71
Strategic Plan Update
Jason Haber, Intergovernmental Affairs Director
Zach Korach, Finance Director
David Graham, Chief Innovation Officer
City Manager Office, Finance, Innovation & Economic Development
February 6, 2024
RECOMMENDED ACTION
Receive an update on progress made toward the
goals of the Carlsbad Strategic Plan 2023-2027, an update on city finances and an overview of
strategic actions planned to occur through Fiscal
Year 2024-2025 and provide feedback to staff.
ITEM 11: STRATEGIC PLAN UPDATE
ITEM 11: STRATEGIC PLAN UPDATE
KEY BUDGET DATES
May 21
Preliminary budget
Capital Improvement Program
Strategic Digital Investment Program
Master fee schedule
June 18
Public hearing to adopt budget
and master fee schedule
July 1
New fiscal year begins
Community
budget workshop
May 23
4
ITEM 11: STRATEGIC PLAN UPDATE
FISCAL CONDITION
PANDEMIC UNCERTAINTY INFLATION SUPPLY
CHAIN
ISSUES
GEOPOLITICAL
CONFLICT
ITEM 11: STRATEGIC PLAN UPDATE
6
$3.5 M
-3.8 M
-$5 M
$800,000
FY 25-26
FY 26-27
FY 24-25FY 23-24
JUNE 2022 FORECAST
FY 22-23
$460,000
$9.4 M
$5.8 M
7
$8.5 M
$13.2 M
-$4.2 M
FY 25-26 FY 26-27FY 24-25FY 23-24 FY 27-28
$1.9 M
FY 28-29
OCT 2023 FORECAST
BUDGET NEXT STEPS
•Strong fiscal condition to weather economic
uncertainty
•FY 2024-25 budget development
•City Council approval in June 2024
ITEM 11: STRATEGIC PLAN UPDATE
61%
39%
Strategic Actions
In Progress Completed
9
STRATEGIC PLAN UPDATE
ITEM 11: STRATEGIC PLAN UPDATE
5 Objectives Complete
23 Objectives In Progress
116 Strategic Actions
14%
68%
19%
Priority Projects
Complete Ongoing Not Started
10
STRATEGIC PLAN UPDATE
ITEM 11: STRATEGIC PLAN UPDATE
5 Objectives Complete
23 Objectives In Progress
116 Strategic Actions
88 Priority Projects
11
12
COMMUNITY CHARACTER
ITEM 11: STRATEGIC PLAN UPDATE
1 Objective Complete
5 Objectives In Progress
14 Strategic Actions
Maintain Carlsbad’s unique community character and
connectedness
4%
74%
22%
Priority Projects
Complete In Progress Not Started
13
OBJECTIVE 1.1
Status: In Progress
July 18, 2023 | Carlsbad Tomorrow Citizens Committee recommendations on Growth Management Plan Update.
ITEM 11: STRATEGIC PLAN UPDATE
Work with the community to develop a new approach to
maintain quality of life while managing growth in Carlsbad,
consistent with state law.
Next Steps: Staff will present a scope of work in Spring.
14
OBJECTIVE 1.2
Status: Complete
Aug. 29, 2023 | Objective design standards for multifamily housing and Village & Barrio Master Plan.
ITEM 11: STRATEGIC PLAN UPDATE
Develop objective design standards for multifamily housing
throughout the city.
Next Steps: Continue to implement objective design
standards for projects.
15
OBJECTIVE 1.3
Status: In Progress
May 23, 2023 | Zoning Code Amendments
May 23, 2023 | Pre-Approved ADU Plans
Jan. 30, 2023 | Housing Rezone Program
ITEM 11: STRATEGIC PLAN UPDATE
Create opportunities for more affordable housing in Carlsbad
by implementing the policies and programs in the 2021-2029
Housing Element.
Next Steps: Continue to implement the 2021-2029
Housing Element.
16
OBJECTIVE 1.4
Status: In Progress
Workshops with SANDAG and NCTD
Spring 2024 | Touring trench projects
ITEM 11: STRATEGIC PLAN UPDATE
Work with the San Diego Association SANDAG and NCTD to
prioritize, determine costs, and work with state and federal
representatives to seek funding for preliminary design and
technical studies for lowering the railroad tracks in the Village.
Next Steps: Present a three-party MOU to City Council.
17
OBJECTIVE 1.5
Status: In Progress
4,000 programs offered by Parks & Recreation and Library and Cultural Arts.
ITEM 11: STRATEGIC PLAN UPDATE
Develop, implement, and promote programs that enhance
wellness, socialization, inclusion, and active living.
Next Steps: Continue programs in FY 2023-2024.
Request funding for programs in FY 2024-2025.
18
OBJECTIVE 1.6
Status: In Progress
Nine plans being implemented.
Sept. 26, 2024 | Parks & Recreation Master Plan Update.
ITEM 11: STRATEGIC PLAN UPDATE
Implement the policies and programs in the following city
plans based on annual budget appropriations by the City
Council.
Next Steps: Continue to implement in FY 2023-2024.
Implement plans based on FY 2024-2025 budget approval.
19
20
QUALITY OF LIFE & SAFETY
ITEM 11: STRATEGIC PLAN UPDATE
2 Objective Complete
3 Objectives In Progress
33 Strategic Actions
Prioritize the safety and well-being of the community.
16%
59%
25%
Priority Projects
Complete In Progress Not Started
21
OBJECTIVE 2.1
Status: Complete
Feb. 7, 2023 | Adopted the Homeless Action Plan.
ITEM 11: STRATEGIC PLAN UPDATE
Enhance the quality of life for everyone in Carlsbad by
adopting and implementing an updated Homeless Response
Plan that addresses the complex needs of individuals
experiencing, or at risk of experiencing homelessness in a
compassionate and effective manner and reduces the impacts
of homelessness on the community.
Next Steps: June 2024, staff will present a report on plan
implementation to City Council.
22
OBJECTIVE 2.2
Status: Complete
Dec 6, 2022 |Established the Community-Police
Engagement Commission.
ITEM 11: STRATEGIC PLAN UPDATE
Foster strong relationships between community members and
members of the Police Department, including the formation
of a community-police engagement commission.
Next Steps: Develop an annual workplan.
23
OBJECTIVE 2.3
Status: In Progress
Completed 12 actions associated with bringing the department up to Standards of Cover.
ITEM 11: STRATEGIC PLAN UPDATE
Bring Fire Department up to Standards of Cover to ensure the
city is prepared to meet the community’s changing fire and
emergency medical needs.
Next Steps: Staff will complete actions in progress.
Fire Operations Intelligence System is used to
strategically improve operations.
24
OBJECTIVE 2.4
Status: In Progress
2022-2023 Safer Streets Together Plan.
Implement the Sustainable Mobility Plan.
ITEM 11: STRATEGIC PLAN UPDATE
Manage, maintain, and enhance the city’s roadway to provide
a safe, efficient, and cost- effective multi-modal
transportation system.
Next Steps: Monitor and adjust multimodal
transportation based on Annual Active Transportation
Monitoring Report and bi-annual Transportation
Demand Management survey.
25
OBJECTIVE 2.5
Status: In Progress
Sixteen plans are being implemented.
ITEM 11: STRATEGIC PLAN UPDATE
Implement the policies and programs in the following city
plans based on annual budget appropriations by the City
Council.
Next Steps: Continue to implement in FY 2023-2024.
Implement plans based on FY 2024-2025 budget approval.
26
27
SUSTAINABILITY & THE NATURAL
ENVIRONMENT
ITEM 11: STRATEGIC PLAN UPDATE
0 Objectives Complete
6 Objectives In Progress
18 Strategic Actions
Protect the environment and natural resources.
29%
57%
14%
Priority Projects
Complete In Progress Not Started
28
OBJECTIVE 3.1
Status: In Progress
Conducted review of other adaptation plans.
Federal and state guidance documents evaluated to determine plan components and applicability to the city.
ITEM 11: STRATEGIC PLAN UPDATE
Research and evaluate a Climate Adaptation/Sustainability
Plan to address the impacts of climate change, including but
not limited to extreme heat, drought, erosion, flooding and
wildfire.
Next Steps: Continue research and determine future
actions.
29
OBJECTIVE 3.2
Status: In Progress
Implement the Sustainable Mobility Plan.
ITEM 11: STRATEGIC PLAN UPDATE
Transform roadways and implement programs that provide
options to move around Carlsbad, such as walking and biking,
that reduce the city’s greenhouse gas emissions.
Next Steps: Staff will use the annual Active Transportation
Monitoring Report and bi-annual Transportation Demand
Management survey to monitor changes in multi-modal
transportation use throughout the city.
30
OBJECTIVE 3.3
Status: In Progress
November 2023 | Added EV charging Capacity at Fire Station 2.
August 2023 | Installed Level 2 EV charging capacity at Fleet.
City fleet has 96 hybrid or electric vehicles.
ITEM 11: STRATEGIC PLAN UPDATE
Increase citywide electric vehicle charging infrastructure and
transition all passenger fleet vehicle purchases after FY 2022-
23 to be electric vehicles, with the exception of public safety
vehicle purchases, which will be electric where feasible.
Next Steps:
Add Level 3 EV charging at Fleet by the end of 2024 and expand
EV charging at the State Street lot in 2024.
31
OBJECTIVE 3.4
Status: In Progress
Coastal Commission review and approval of the 2021
Local Coastal Program.
ITEM 11: STRATEGIC PLAN UPDATE
Seek grant funding to develop a Sea Level Rise Adaptation
Plan.
Next Steps: Approval of the LCP is required before further
actions can be taken.
32
OBJECTIVE 3.5
Status: In Progress
Carlsbad Chamber of Commerce Green Business Committee Member.
San Diego Regional Climate Collaborative Advisory Board.
Alliance of Regional Collaboratives for Climate Adaptation Advisory Board.
California Green Business Network Board.
ITEM 11: STRATEGIC PLAN UPDATE
Develop partnerships with nonprofit, academic and other
non-governmental organizations to leverage environmental
sustainability efforts and programs.
Next Steps: Continue to collaborate and build relationships
with these organizations and others.
33
OBJECTIVE 3.6
Status: In Progress
Eleven plans being implemented.
Two plans submitted annual reports in January 2024.
ITEM 11: STRATEGIC PLAN UPDATE
Implement the policies and programs in the following city
plans based on annual budget appropriations by the City
Council.
Next Steps: Continue to implement in FY 2023-2024.
Implement plans based on FY 2024-2025 budget approval.
Present annual reports. City Council consider Climate Action Plan
update in Summer 2024.
34
35
ECONOMIC VITALITY
ITEM 11: STRATEGIC PLAN UPDATE
1 Objective Complete
3 Objectives In Progress
25 Strategic Actions
Foster a healthy local economy.
75%
25%
Priority Projects
Complete In Progress
36
OBJECTIVE 4.1
Status: Complete
Jan. 10, 2023 | Economic Development Strategic Plan.
31 Strategic Actions in FY 2023-2024.
39 Strategic Actions proposed for FY 2024-2025.
ITEM 11: STRATEGIC PLAN UPDATE
Create a strategic approach for a vibrant economy to thrive.
Next Steps: Present the Jan. 30, 2024, Economic
Development FY 2024-2025 budget recommendation
to City Council.
Next Steps: Use business data and recent business surveys
to assess and engage with industry clusters to develop
support for their expansion, attraction, and retention.
37
OBJECTIVE 4.2
Status: In Progress
Launched Biennial Business Survey.
Review planning and permitting for process improvements.
Tourism BID converted to PBID.
ITEM 11: STRATEGIC PLAN UPDATE
Provide resources to grow and support key industries in
Carlsbad’s economy.
38
OBJECTIVE 4.3
Status: In Progress
Partnership with Innovate78 to connect Carlsbad
businesses with regional resources.
Partnerships with Connect, Startup San Diego, and San Diego Sport Innovators.
ITEM 11: STRATEGIC PLAN UPDATE
Support the long-term viability of Small Businesses, Startups
& Entrepreneurs in partnership with local and regional
collaborators.
Next Steps: Shop local program, host monthly industry
discussions, key cluster tours, and continue Innovate78.
39
OBJECTIVE 4.4 ITEM 11: STRATEGIC PLAN UPDATE
Implement the policies and programs in the Carlsbad General
Plan and Economic Development Strategic Plan based on
annual budget appropriations by the City Council.
Next Steps: Continue to implement in FY 2023-2024.
Implement plans based on FY 2024-2025 budget approval.
Status: In Progress
Enhanced Life in Action with Recruiter connecting 40 companies with 400 job-seekers.
Launched Welcome to Carlsbad program for businesses
Made more online permitting options available.
41
ORGANIZATIONAL EFFICIENCY &
FISCAL HEALTH
ITEM 11: STRATEGIC PLAN UPDATE
1 Objective Complete
6 Objectives In Progress
26 Strategic Actions
Be a model for effective and efficient local government.
93%
7%
Priority Projects
In Progress Not Started
42
OBJECTIVE 5.1
Status: Complete
July 26, 2023 | Launched the Strategic Plan Dashboard.
ITEM 11: STRATEGIC PLAN UPDATE
Develop and implement a performance tracking,
management, and reporting program for the 5-Year Strategic
Plan.
Next Steps: Dashboard is updated monthly.
Strategic Plan Working Group will continue meeting.
Strategic Actions will be added to the dashboard in
March 2024.
43
OBJECTIVE 5.2
Status: In Progress
6 live dashboards developed in-house.
13 surveys and analysis completed.
80 hours of data training for city staff.
ITEM 11: STRATEGIC PLAN UPDATE
Foster a culture of continuous improvement that equips the
organization to deliver excellent service to the community.
Next Steps: Developing 4 more dashboards.
New online board, commission, committee application.
Select vendor for consolidation of core systems.
44
OBJECTIVE 5.3 ITEM 11: STRATEGIC PLAN UPDATE
Maintain the city’s fiscal health and sustainability.
Next Steps: Staff will present a final report of external
financial statement audit in February 2024.
Status: In Progress
Adopted Cost Recovery Policy No. 95.
Conducted external financial statement audit.
New software solution for vendor payments.
45
OBJECTIVE 5.4
Status: In Progress
Annual review and approval of City Council Code of
Ethics.
ITEM 11: STRATEGIC PLAN UPDATE
Model trust, ethics, and civility.
Next Steps: City Council review Summer 2024.
46
OBJECTIVE 5.5
Status: In Progress
Advertised on over 600 websites to boost inclusivity
which resulted in 5,000 job applications.
84 full-time positions out of 204 available filled by
promotions.
Provided 230 in-person and online trainings.
5.2% vacancy rate.
ITEM 11: STRATEGIC PLAN UPDATE
Attract and retain a talented, diverse, and engaged workforce.
Next Steps: Continuous improvement to support the
city workforce.
47
OBJECTIVE 5.6
Status: In Progress
September 12, 2023 | Adoption of Section 115 Pension
Trust.
ITEM 11: STRATEGIC PLAN UPDATE
Achieve CalPERS funded status of 80% or greater (Council
Policy No. 86) in each of the next five years.
Next Steps: Staff will manage and report on the trust.
48
OBJECTIVE 5.7
Status: In Progress
Seven plans are being implemented.
ITEM 11: STRATEGIC PLAN UPDATE
Implement the policies and programs in the following city
plans based on annual budget appropriations by the City
Council.
Next Steps: Continue to implement in FY 2023-2024.
Implement plans based on FY 2024-2025 budget approval.
STRATEGIC PLAN DASHBOARD
STRATEGIC PLAN DASHBOARD
STRATEGIC PLAN DASHBOARD
STRATEGIC PLAN DASHBOARD
53
STRATEGIC PLAN UPDATE
ITEM 11: STRATEGIC PLAN UPDATE
5 Objectives Complete
23 Objectives In Progress
116 Strategic Actions
88 Priority Projects
61%
39%
Strategic Actions
In Progress Completed
RECOMMENDED ACTION
Receive an update on progress made toward the
goals of the Carlsbad Strategic Plan 2023-2027, an update on city finances and an overview of
strategic actions planned to occur through Fiscal
Year 2024-2025 and provide feedback to staff.
ITEM 11: STRATEGIC PLAN UPDATE