HomeMy WebLinkAbout2024-03-19; Economic Development Subcommittee; ; Economic Development Strategic Plan – FY 2024-25 Economic Development Strategic ActionsMeeting Date: March 19, 2024
To: Economic Development Subcommittee
From: David Graham, Chief Innovation Officer
Staff Contact: David Graham, Chief Innovation Officer
david.graham@carlsbadca.gov, 442-339-5992
Matt Sanford, Economic Development Manager
matt.sanford@carlsbadca.gov, 442-339-5987
Subject: Economic Development Strategic Plan – FY 2024-25 Economic
Development Strategic Actions
Recommended Action
Receive an update on the implementation of the Economic Development Strategic Plan. Discuss the
proposed Economic Development Strategic Actions - fiscal year 2024-25 and make a
recommendation for City Council consideration during the fiscal year 2024-25 budget process.
Executive Summary
The Economic Development Strategic Plan is a roadmap that guides the City’s economic
development activities over a five-year period beginning in 2023. The Economic Development
Strategic Actions Plan is the annual implementation of the tactical steps to achieve the goals and
objectives of the Economic Development Strategic Plan and outlines the tactical actions that are
taken to achieve its goals and objectives.
The strategic actions are updated annually and presented to the Economic Development
Subcommittee for their input and recommendation to the City Council. The strategic actions for
fiscal year 2024-25 were presented to the subcommittee at its January 30, 2024, special meeting.
The information related to the Economic Development Strategic Plan that was considered on
January 30, 2024, is included as Exhibit 1.
The subcommittee provided input related to the strategic actions ahead of making a final
recommendation. During the discussion on the Economic Development Strategic Plan, the
subcommittee provided input that has been evaluated or incorporated for consideration in this item.
The subcommittee also heard from a Carlsbad business organization about their concerns regarding
service level reductions due to the potential reduction of staff and restructuring of the Innovation &
Economic Development Department. In addition to the input, the subcommittee voted to direct staff
to return at a future meeting with a discussion to address parking, a pilot program with North
ECONOMIC DEVELOPMENT SUBCOMMITTEE
March 19, 2024 Item #2 Page 1 of 20
County Transit District called Carlsbad Commuter, and information regarding what neighboring cities
are doing related to mobility using a trolley or trolley-like solution.
This action will provide a final recommendation from the subcommittee for the fiscal year 2024-25
implementation of the plan including funding and service levels.
Explanation & Analysis
On Jan. 10, 2023, the City Council adopted the Economic Development Strategic Plan which was
consistent with the economic vitality goal of the City Council's five-year Strategic Plan and was one
of the first objectives that was achieved. The Economic Development Strategic Plan, supported by
the fiscal year 2023-24 budget, combines a long-term overarching strategy with adaptable, annually-
reviewed strategic actions.
On January 30, 2024, the Economic Development Subcommittee provided input to staff for the
development of a recommendation to the City Council for the fiscal year 2024-25 budget and
requested additional information before finalizing their recommendation.
Each year, the decision related to the economic development strategic actions recommendation is
made within the context of the city’s current fiscal outlook. For fiscal year 2024-25, recent updates
to the city’s financial outlook have improved from the previous update. An accelerated economic
recovery from the COVID-19 pandemic coupled with unprecedented inflation sustained by consumer
demand contributed to the city’s General Fund ending fiscal year 2022-23 with a healthy surplus.
The combined impact of budget reduction efforts in fiscal year 2022-23 and 2023-24 and the larger-
than-anticipated surplus positively impacted the 10-year forecast for the city’s General Fund. The
projected deficit is now not anticipated to occur until fiscal year 2028-29, three years later than the
timing previously projected.
However, the city is still facing economic uncertainty, most notably from extreme inflationary
increases since 2021 that have added pressure to the budget. As of June 30, 2023, the city's General
Fund had an ending reserve balance of $137 million, nearly $50 million above the city's policy target
of 40% of the General Fund's adopted budget. With this in mind, staff are presenting a reasonable
approach to implementing the City Council-approved Economic Development Strategic Plan that
incorporates the input from the Economic Development Subcommittee to date. While the proposal
represents a reduction in funding from the fiscal year 2023-24 level by $75,000, the strategic actions
proposed for 2024-25 can still be achieved. However, if organizational changes, staff reductions or
other factors impact service levels, then a re-evaluation of the implementation of the Economic
Development Strategic Plan and associated Economic Development Strategic Actions may be
necessary.
Progress on Current Actions
The following are highlights from the second quarter implementation of the Economic Development
Strategic Plan and reflect significant progress:
Cybersecurity Awareness
In conjunction with the San Diego Cyber Center of Excellence and Carlsbad Chamber of Commerce,
the city has continued to support the cybersecurity awareness program for businesses. Now, more
than 60 small businesses have participated in training workshops.
March 19, 2024 Item #2 Page 2 of 20
LIA Recruiter
Life in Action Recruiter is ready to launch with the final details now being complete. It will go live for
Carlsbad companies before the end of March. Currently, signed-up Carlsbad companies will receive
notice on the updated platform, followed by broad promotion to all Carlsbad companies.
Simultaneously, we will begin promoting the platform to candidates and encourage existing
candidates to update their profile information.
Intern Housing
To alleviate a noted burden of finding summer interns who can afford to live in North County during
their internship, in conjunction with the San Diego North Economic Development Council (SDNEDC),
and CSU San Marcos (CSUSM), the City of Carlsbad supported the launch of a new program to allow
employers to use CSUSM student housing for summer interns. The program provides discounted
accommodations for summer interns as well as several enrichment programs designed to engage
interns with local businesses and showcase North County attributes. Interested businesses are
encouraged to connect with SDNEDC to participate.
Business Visits
Staff have organized a series of business visits to increase engagement between businesses, staff,
and city leaders and officials. In February and March, two tours were conducted in the village. As a
result of these tours, four council members, the City Manager, the Chief Innovation Officer, and the
Economic Development Manager participated in different meetings. Attendees heard the direct
perspective of seven unique businesses and received a broad overview of trends in the Village area
from the executive director of the Carlsbad Village Association.
Industry Discussions
Staff have continued to convene industry stakeholders, capturing each of Carlsbad’s key industries
on a rotating basis. Through these convenings, the city aims to develop more cross-pollination within
industries and create a more robust ecosystem of activity. Each month, staff pulls together 10-15
leaders from a key industry, including large companies and small startups, to discuss trends,
challenges, and opportunities.
Dashboard of Economic Indicators
Each quarter, staff presents a quarterly economic scan to the City Council. This scan helps the City
Council understand current economic conditions and trends. However, staff also receives questions
about various aspects of Carlsbad’s economy regularly from businesses and the public.
To keep the City Council, city leaders, staff, and the public better informed, economic development
staff have created a dashboard of economic indicators that will be updated as new data is released.
This will ensure more timely updates as the dashboard will be automatically refreshed as new data is
released.
March 19, 2024 Item #2 Page 3 of 20
Job Postings
In response to a question from the City Council, staff has updated job-posting trend information to
include a comparison with the North County area as well as San Diego as a whole. The trend shows
that Carlsbad’s decline in job postings tracks with the region as a whole. Staff also discussed the jobs
trends with the San Diego Regional Economic Development Corporation who concurred that job
postings are declining in general, but that they were artificially high over the past two years. We are
likely to see trends normalize to a lower posting average on par with pre-pandemic levels.
Commercial Real Estate Trends
The City Council also asked a question regarding trends in commercial real estate. Specifically, it was
asked how Carlsbad’s commercial real estate was doing in comparison with other parts of the
county. In general, trends for net absorption in Carlsbad – the amount of vacant space leased or
purchased, minus the amount of space that was vacated – followed trends around the county.
However, the comparison does not accurately account for the unique attributes of different areas.
For example, Carlsbad’s land zoned for commercial space is largely built out, which means net
March 19, 2024 Item #2 Page 4 of 20
City of Carlsbad Economic Development Dashboard
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Economic Overview-Key Indicators Snapshot
Car ls:JcH.l's ~cu11om y is chc::11<.'lc:l€:c>rizE::-J by its w bustn"°ss c1n<l d i•,Brsit1•. supµurtB:..i by ...i r<m9e of industriBs ctnd favorc:1Ule
economic ,ndicators. I ne c."ty's Gro55 LJornestic Product (GL>PJ shmvs steady growth. dr ven by key sec.tors such as life
scif!nc~s, tP.chnology, sports ·nnovmh,n ,m<l d~si9n,. clP.nntP.t.h, ;rn,rl hospitnrty ,md tourism.
With a healthy employment rate and a skil'ed wor<force, Carlsbad rna·m:ains its econom·c p
hodsf!hok! incomf! :..llr fJA~SP.S the nntionnl nvf!rngf!, rF.flF.cting its high f11Jnlity of life. C:,:,rlsb,K
diverse, 1.-Jith a wide range of ndustries contributing w its economic stability and resilience.
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$17.18 4.2% I $1.45M
04, 2023 01, 2023 04, 2023
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$146,596 28.5 6,667 j
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04, 2D23 2022 2023
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Job Posting Comparison
m m m ~ m m m m m m m m m m m ~ m m m ~
2019 2020 2021 2022 2023
-s.anOieaoCountv -Non:hCounty -cansbad
absorption will likely be less than in areas where new development is still coming online. Another
explanation for differences is the different uses of space. For example, industrial space in Carlsbad
may be used for high-tech or biotech manufacturing, which is a substantially different use than
industrial space in Otay Mesa, which is largely warehousing and distribution. These factors make a
comparative analysis difficult, but the chart below attempts to portray the overall differences in net
absorption compared to North County and the County as a whole.
March 19, 2024 Item #2 Page 5 of 20
Office Net Absorption
1,200,000
1,000,000
800,000
600,000
400,000
200,000
(200,000)
(400,000)
(600,000)
(800,000)
(1,000,000)
Ql Q2 Q3 Q4 Ql Q2 Q3 Q4 Ql Q2 Q3 Q4 Ql Q2 Q3 Q4 Ql Q2 Q3 o•
2019 2020 2021 2022 2023
-San Diego County -NorthCounty -Carlsbad
Retail Net Absorption
800,000
600,000
400,000
200,000
(200,000)
(400,000)
(600,000)
{800,000)
(1,000,000)
Ql Q2 Q3 Q4 Ql Q2 Q3 Q4 Ql Q2 Q3 Q4 Ql Q2 Q3 Q4 Ql Q2 Q3 Q4
2019 2020 2021 2022 2023
-San Oil!'&O County -Norm County -CattSbad
Industrial + Flex Net Absorption
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
(1,000,000)
(2,000,000)
Ql Q2 Q3 Q4 Ql Q2 Q3 Q4 Ql Q2 Q3 Q4 QI Q2 Q3 Q4 Ql Q2 Q3 Q4
2019 2020 2021 2022 2023
--san OieiO County --Nonh County --c.ar1sbad
Carlsbad General Plan Mobility Element and Sustainable Mobility Plan
The city's transportation and mobility team has been active in the development and administration
of programs aimed at mitigating parking and mobility issues, which are covered in the Sustainable
Mobility Plan (SMP). While the Economic Development Strategic Plan highlights the association of
these issues with economic development, the work being done to address parking and mobility
challenges is captured in the SMP and Parking Management Plan (PMP).
The city’s SMP was adopted by City Council in January 2021 and presents recommendations for
reducing vehicle miles traveled, mitigating the impacts of growth and development and shifting how
residents get around the city away from private automobiles towards modes that are more livable,
cleaner, and healthier. Increasing transportation options and improving connectivity within the city
are core values of the SMP and the Carlsbad Community Vision (Envision Carlsbad 2010 and Carlsbad
General Plan, 2015). The General Plan Mobility Element further defines these values with several
goals related to sustainable mobility:
• Keep the City of Carlsbad moving with livable streets that provide a safe, balanced, cost-
effective, multimodal transportation system (vehicles, pedestrians, bikes, transit)
accommodating the mobility needs of all community members, including children, the
elderly, and the disabled. (3-G.1)
• Improve connectivity for residents, visitors, and businesses (3-G.2)
• Manage parking to support all modes of transportation and ensure efficient use of land. (3-
G.4)
The SMP marks a crucial step in realizing the goals outlined in the Mobility Element. It aims to create
a toolkit of new measures geared towards facilitating transit, walking, and cycling for short, everyday
trips across the city, thereby alleviating traffic congestion, enhancing safety, and cutting emissions in
line with the city's Climate Action Plan.
During the SMP outreach, community members highlighted several pressing issues, including the
need for innovative travel options, gap closure projects, and first/last mile services that provide
access between major transit stations and residential and employment areas. Residents of Carlsbad
expressed a strong desire to transition away from single-occupancy vehicles towards alternative
mobility options like on-demand microtransit. This shift is driven by the challenges in accessing
traditional fixed-route transit, underscoring the need for more accessible transportation solutions.
Carlsbad Connector Microtransit Pilot Project
On Aug. 19, 2019, the Carlsbad Connector, an on-demand shuttle service was launched as the first
program of its kind in San Diego County to transport commuters between the Carlsbad Poinsettia
COASTER station and workplaces in Carlsbad with the Palomar Airport Road Business Park. This
program was intended to bolster COASTER ridership by offering a flexible and convenient solution
bridging the gap between the station and the city's primary employment center along Palomar
Airport Road. The program was also a successful example of a public/private partnership between
the City of Carlsbad, NCTD, SANDAG, and Carlsbad employers.
At its peak in February 2020, the Connector transported over 400 riders per week and amassed
more than 10,000 rides over its 12-month lifespan. However, the pilot program was terminated in
July 2022 due to the COVID-19 pandemic.
March 19, 2024 Item #2 Page 6 of 20
Subsequently, NCTD decided against reinstating the Carlsbad Connector service. Instead, it plans to
introduce similar microtransit pilot programs in San Marcos, Vista, Fallbrook, and eastern Oceanside.
Neighboring City Programs: Oceanside “G’Oside” EV Shuttle Program
In the summer of 2023, the City of Oceanside implemented an electric vehicle (EV) microtransit
shuttle program in Downtown Oceanside called “g’Oside.” This program provides two years of
funding from Visit Oceanside and SANDAG. In the program’s first month of operations the service
provided over 6,000 trips within the downtown area. The service has a fare of $3 per passenger
which is capped at $6 for groups of more than two. Other notable data points from this service
include:
• Thursdays and weekends had the highest utilization.
• Top points of service were the Hyatt resorts, beach/pier, and the Paradise by the Sea RV
resort.
• Shuttle utilization in the eastside residential neighborhood was also significant.
Perception of the program is that it is successful but costly, with an average cost of about $50,000
per month. SANDAG is currently funding about 50% of the program cost for the first two years, at
which time the City of Oceanside will evaluate whether or not to continue the program.
Strategic Actions FY 2024-25
At the January 30, 2024, on Special Meeting of the City Council Economic Development
Subcommittee, Subcommittee members requested an update on parking and mobility programs,
given the perception of impacted parking in the Village and other coastal areas, and the impact on
businesses in those areas. Based on input from the Subcommittee, staff followed up with the
Community Development and Transportation departments to fine-tune actions, define deliverables,
and ensure that an item related to parking and its impact on business and commerce was included in
the Economic Development Strategic Plan. The updated Economic Development Strategic Actions
for fiscal year 2024-25 document (Exhibit 2) reflects these updates.
The additional item highlights the critical issue of parking and mobility challenges within Carlsbad,
with a particular focus on the coastal areas, as the upcoming Parking Management Plan (PMP) will
demonstrate. These challenges not only impact the quality of life for residents but also may pose
barriers to the success and viability of Carlsbad small businesses and retailers. The perception of
scarce parking options can deter potential customers, directly affecting the economic vitality and
sustainability of businesses that make up Carlsbad's local economy. Parking and mobility options are
fundamental to ensuring that Carlsbad businesses remain competitive and attractive to both
residents and visitors.
Specifically, the following was added as a strategic action in objective 3.1 - Evaluate opportunities to
improve mobility for visitors, residents, and the workforce:
Action: Use data to identify specific mobility issues and select projects from the City’s
Sustainable Mobility Plan and Parking Management Plan that will result in a higher quality of
life for Carlsbad residents and workers.
Deliverable: Propose actions from the PMP and SMP that will help address parking
challenges experienced by businesses
March 19, 2024 Item #2 Page 7 of 20
The action is proposed to kick off in fiscal year 2025-26, which will be after the updated PMP is
completed and considered by the City Council. Staff will return to the subcommittee during the fiscal
year 2025-26 planning process should there be an associated budget request.
The updated plan contains both actions proposed to be continued from fiscal year 2023-24 into
fiscal year 2024-25, as well as new actions that would be appropriate to start in fiscal year 2024-25.
The combination of actions that were implemented in the first year and new actions proposed for
the second year amount to 39 separate actions that are proposed to be implemented in fiscal year
2024-25. This includes 22 actions that are being continued from year 1, and 17 new actions are being
proposed to start in year 2. There are an additional 24 actions proposed to commence in subsequent
years. The implementation plan could be impacted by a diminished staffing capacity, which could
yield a drop in service levels.
The Economic Development Strategic Plan and the fiscal year 2024-25 Economic Development
Strategic Actions will be implemented through a combination of city staff, professional services
contracts, partnerships with local business organizations, and collaboration with industry cluster
organizations. City staff across multiple departments have a role in implementing the strategic plan.
The City Council decisions over the past four years have significantly supported Carlsbad businesses
and laid a strategy for a vibrant economy into the future. The Economic Development Subcommittee
continues to be an important resource for businesses and business organizations to engage with the
city. After one year of implementation of the plan, it is clear the city is on the right track and should
continue investing in its implementation.
Fiscal Analysis
For fiscal year 2023-24, the Economic Development Subcommittee recommended that $185,000 in
funding be dedicated to the implementation of the Economic Development Strategic Plan, including
$75,000 in one-time funding for the biennial business survey, and $110,000 in ongoing funding for
continuing actions. The City Council approved that recommendation in its entirety. For fiscal year
2024-25, staff are proposing to execute the proposed actions with a consistent level of ongoing
funding ($110,000) from the previous fiscal year. No additional allocation above the current level is
being requested.
Next Steps
Staff will appropriately respond to the discussion and direction by the subcommittee and will
present their recommendation on the Economic Development Strategic Actions – Fiscal Year 2024-
25 to the City Council for their consideration.
Exhibits
1. Jan. 30, 2024 Staff Report - Fiscal Year 2024-25 Economic Development Strategic Actions (on file in
the Office of the City Clerk)
2. Economic Development Strategic Actions – Fiscal Year 2024-25
March 19, 2024 Item #2 Page 8 of 20
Exhibit 1
Jan. 30, 2024 Staff Report - Fiscal Year 2024-25 Economic
Development Strategic Actions
(on file in the Office of the City Clerk)
March 19, 2024 Item #2 Page 9 of 20
ECONOMIC DEVELOPMENT
STRATEGIC ACTIONS
FISCAL YEAR2024-25
YEAR 2
ACTION PLAN
Exhibit 2
March 19, 2024 Item #2 Page 10 of 20
{city of
Carlsbad
__.-:::::::;
About the Strategic Actions Matrix
The Economic Development Strategic Plan is a roadmap that will guide the city’s economic development activities
for the next five years. The Strategy comes at a critical time for the city and the community. Given the economic
uncertainty of the past few years, changing market pressures, international conflict, and shortage of available
workers, it is more important than ever to identify Carlsbad’s economic development strategies and to prepare for
future challenges. The Strategic Plan provides flexible and agile guidance for Carlsbad to address City Council’s goal
of economic vitality: fostering a vibrant community.
This Economic Development Strategic Actions matrix accompanies the Strategic Plan as a guide for the
tactical actions that will build toward achieving the overarching goals and objectives in the Strategic
Plan. The Strategic Actions will allow the city to re-prioritize or realign strategies as economic conditions
change or if priorities shift throughout the tenure of the Strategic Plan.
While the Innovation and Economic Development Department (I&ED) is the lead on these efforts, economic
development is collaborative, and is not limited to one department, group, or organization. The Strategic
Actions document thoughtfully involve multiple city departments, local and regional partners, workforce
and talent, residents, and the broad and diverse businesses that support the community.
As such, the Strategic Actions are intended to assist the city in aligning its program priorities to match the
market opportunities identified in the Strategic Plan. While the Strategic Actions document assigns time
frames to each tactic, it does not make staffing recommendations regarding the implementation of these
programs. I&ED is a small, but mighty department, however, with its limited economic development staff,
it may not be possible to implement all of the proposed actions without additional staff and resources.
The Strategic Actions document assumes that new activities and programs would be phased in over
several years and acknowledges that many of the proposed tactics involve activities that the city is already
undertaking. It also provides an estimate of cost. The cost estimates provided are updated for each fiscal
year, and projected forward for future years. The estimate provided for future years will be updated on
an annual basis to ensure accuracy and adaptability to the current budget conditions, as the specific
implementation time frame approaches.
The City of Carlsbad believes in transparency and accountability, and as such, staff will regularly update
the Economic Development Subcommittee on the progress made on the goals and objectives in the
Strategic Plan and Strategic Actions document.
| 2 | CITY OF CARLSBAD ECONOMIC DEVELOPMENT STRATEGIC ACTIONS - YEAR 2March 19, 2024 Item #2 Page 11 of 20
City of Carlsbad Economic Development
Strategic Plan Goals
GOAL 1: Support Small Businesses,
Startups & Entrepreneurs
Support Small Businesses, Startups &
Entrepreneurs in partnership with local and
regional collaborators, supporting the long-term
viability of entrepreneurs and small businesses in
Carlsbad.
GOAL 2: Develop Workforce
and Attract Talent
Develop and attract workers and talent by
providing skills, resources, and support for current
and future jobs.
GOAL 3: Grow and Support
Key Industries
Grow and support key industries by providing and
creating resources for these industries to thrive in
Carlsbad’s economy.
GOAL 4: Encourage Placemaking
and Engagement
Encourage a sense of connection in our community
by building upon our successes and promoting
access to economic development resources and
opportunities.
CITY OF CARLSBAD ECONOMIC DEVELOPMENT STRATEGIC ACTIONS - YEAR 2 | 3 |
DRAFT
Fiscal Year 2024-25 Budget Considerations
The proposed activities for fiscal year 2024-25 are achievable utilizing the department’s fiscal year
2023-24 budget level.
Due to the current budget mandate, items that were originally slated for fiscal year 2024-25 that
necessitated additional budget beyond fiscal year 2023-24 funding levels were moved to subsequent
years for consideration. As such, the proposed Year 2 Strategic Actions do not contain a funding request
above the department’s fiscal year 2023-24 levels.
Updates to the Strategic Actions Matrix
The five-year implementation timeline means that new actions will be started during each year of the
strategy. Over time, these actions will accumulate to demonstrate expanded impact and programming.
On the matrix presented on the following pages, actions that are “Complete” or “Ongoing” from previous
years are shown in GREEN. “In Progress” and new actions that will commence in fiscal year 2024-25 are
shown in YELLOW.
When combined, between actions that were implemented in the first year, and new actions proposed for
the second year, there are 39 actions that are proposed to be implemented in fiscal year 2024-25.
March 19, 2024 Item #2 Page 12 of 20
CITY OF CARLSBAD ECONOMIC DEVELOPMENT STRATEGIC ACTIONS - YEAR 2 | 4 |
Objective Strategic Action Deliverable Status
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:I&EDPriority:High
Start Year:FY23-24
Cost:Funded
Lead:CD
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:CD & IT
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:CD
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:I&ED & CD
Priority:Medium
Start Year:FY23-24
Cost:Funded
Lead:I&ED
Priority:Medium
Start Year:FY23-24
Cost:Funded
Lead:CD
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:I&ED & CD
Priority:Medium
Start Year:FY23-24
Cost:Funded
Lead:I&ED
Priority:Medium
Start Year:FY25-26
Cost:$100,000
Lead:I&ED & CD
Priority:Low
Start Year:FY25-26
Cost:$5,000
Lead:I&ED
Permit submittal statuses
available to check online
Utilizing Energov, track turnaround
times for planning applications and
permits to identify areas to increase
efficiency.
Complete (ongoing)
CD staff tracks turnaround times.
Example includes enabled streamlined
signage application
Track turnaround times of
permit applications
Objective 1.2: Provide a
positive customer service
experience during the
permitting process.
Not Started
Create a program to give planning and
building staff better insight into
operations in key industries, thereby
giving a better understanding of
development need.
Industry workshops with staff Not Started
Creation of a one stop shop permit
center that allows customers to access
resources related to the permitting
process in one location.
Customer Self Service Portal Complete
Roll out of Energov self service portal
Create an option for applicants to
request project resolution issue
meetings to resolve high priority, time-
sensitive issues with senior level
Development Services staff.
Creation of a project resolution
process
Complete
Evaluate a potential economic
development priority project
designation for planning and
permitting review that could included
expedited review, enhanced
communication and/or other
allowances.
Create priority project criteria;
Identify options to expedite
Promote the pre-application program
to help identify major issues early in
the entitlement process.
Pre-application process
becomes a primary tool for
developers with questions
regarding development projects
Complete (ongoing)
Information included in discussions with
developers and new companies
Enhance the Welcome to Carlsbad
Program for new businesses by
providing information and resources
on the pre-application program,
permitting process, and business
resources.
Ensure new businesses have
access to resources and
information needed to grow
their business
Complete
Available on the city’s business page of
the website
Continue the implementation of the
Customer Self Service program within
the permitting application system,
Energov, to increase the number of
Building, planning, and other
permits available online
In Progress (10% complete)
12 permits now available, goal to have
200 permits available online
Increase the ability for customers to
track the status of their projects
online.
In Progress (25% complete)
Building permits now available, other
permits in development
Objective 1.1: Educate the
public on the permitting
and entitlement process
and provide City staff with
the knowledge and
resources they need to
provide such information
Goal 1: Support Small Businesses, Startups & Entrepreneurs in partnership with local and regional collaborators, supporting the
long-term viability of entrepreneurs and small businesses in Carlsbad.
Celebrate staff’s role in economic
development of Carlsbad and continue
to educate on how their work can lead
to success and economic health in the
Work across City Departments
to ensure staff understands
how their work impacts
Economic Development
Complete (ongoing)
Communications between internal
departments that interact with
businesses to convey economic impact
Resourcing
Continually review the planning
application and permitting procedures
to identify process improvements.
Continuous audit of procedures Complete (ongoing)
System in place. Recent examples
include ADU by-right process,
comprehensive form updates
Objective Strategic Action Deliverable Status
Priority:High
Start Year:FY23-24
Cost:Funded
(Staff time)Lead:I&ED
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:CD
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:CD & IT
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:CD
Priority:High
Start Year:FY23-24
Cost:Funded
(Staff time)
Lead:I&ED & CD
Priority:Medium
Start Year:FY23-24
Cost:Funded
(Staff time)
Lead:I&ED
Priority:Medium
Start Year:FY23-24
Cost:Funded
Lead:CD
Priority:High
Start Year:FY23-24
Cost:Funded
(Staff time)
Lead:I&ED & CD
Priority:Medium
Start Year:FY23-24
Cost:Funded
Lead:CD
Priority:Medium
Start Year:FY25-26
Cost:$100,000
Lead:I&ED & CD
Priority:Low
Start Year:FY25-26
Cost:$5,000
Lead:I&ED
Permit submittal statuses
available to check online
Utilizing Energov, track turnaround
times for planning applications and
permits to identify areas to increase
efficiency.
Complete (ongoing)
CD staff tracks turnaround times and
reports KPIs for plan check review
times.
Track turnaround times of
permit applications
Not Started
Creation of a one stop shop permit
center that allows customers to
access resources related to the
permitting process in one location.
Customer Self Service Portal Complete
Roll out of Energov self service portal
Create an option for applicants to
request project resolution issue
meetings to resolve high priority,
time-sensitive issues with senior
level Development Services staff.
Creation of a project resolution
process
Complete
Evaluate a potential economic
development priority project
designation for planning and
permitting review that could
included expedited review,
enhanced communication and/or
other allowances.
Create priority project criteria
for projects that fall within key
industries and meet certain
defined parameters; Identify
options to expedite pending
available staffing resources
Promote the pre-application
program to help identify major
issues early in the entitlement
process.
Objective 1.2: Provide a
positive customer service
experience during the
permitting process.
Not Started
Create a program to give planning
and building staff better insight into
operations in key industries, thereby
giving a better understanding of
development need.
Industry workshops with staff
Pre-application process
becomes a primary tool for
developers with questions
regarding development
projects
Complete (ongoing)
Information included in discussions
with developers and new companies
(https://www.carlsbadca.gov/home/sh
owpublisheddocument/8210/63770846
9063930000 )
Enhance the Welcome to Carlsbad
Program for new businesses by
providing information and resources
on the pre-application program,
permitting process, and business
resources.
Ensure new businesses have
access to resources and
information needed to grow
their business
Complete
Available on the city’s business page of
the website
Continue the implementation of the
Customer Self Service program
within the permitting application
system, Energov, to increase the
Building, planning, and other
permits available online
In Progress (10% complete)
12 permits now available, goal to
eventually have 200 permits available
online
Increase the ability for customers to
track the status of their projects
online.
In Progress (25% complete)
Building permits now available, other
permits in development
Objective 1.1: Educate the
public on the permitting
and entitlement process
and provide City staff with
the knowledge and
resources they need to
provide such information
Celebrate staff’s role in economic
development of Carlsbad and
continue to educate on how their
work can lead to success and
economic health in the City.
Work across City Departments
to ensure staff understands
how their work impacts
Economic Development
Complete (ongoing)
Communications between internal
departments that interact with
businesses to convey economic impact
Resourcing
Continually review the planning
application and permitting
procedures to identify process
improvements.
Continuous audit of procedures Complete (ongoing)
System in place. Recent examples
include ADU by-right process,
comprehensive form updates
March 19, 2024 Item #2 Page 13 of 20
CITY OF CARLSBAD ECONOMIC DEVELOPMENT STRATEGIC ACTIONS - YEAR 2 | 5 |
DRAFT
Priority:Medium
Start Year:FY25-26
Cost:Funded
Lead:I&ED
Priority:Medium
Start Year:FY23-24
Cost:Funded
(part of $5000 to
pay for costs of
hosting)
Lead:I&ED & Libraries
Priority:Low
Start Year:FY23-24
Cost:Funded
(previously
allocated in ERRI
budget. Ongoing
cost is staff time)
Lead:I&ED
Priority:Medium
Start Year:FY23-24
Cost:Funded
(membership
dues in
organizations)
Lead:I&ED
Priority:Medium
Start Year:FY25-26
Cost:$10,000
Lead:I&ED
Priority:Low
Start Year:FY25-26
Cost:$100,000
Lead:I&ED
Priority:Low
Start Year:FY24-25
Cost:Funded
($10,000
sposorship of
Startup SD)
Lead:I&EDPriority:Low
Start Year:FY24-25
Cost:Funded
Lead:I&ED
Priority:Low
Start Year:FY26-27
Cost:Funded
Lead:CD
Priority:Medium
Start Year:FY25-26
Cost:$10,000
Lead:I&ED
Priority:Medium
Start Year:FY25-26
Cost:$25,000
In Progress (75% complete)
Program being built in conjunction with
Chamber, CVA and Visit Carlsbad
A resource and marketing kit
for businesses to demonstrate
the importance and impact of
shopping local
Continue to host a day of San Diego
Startup Week in Carlsbad to
demonstrate the city's importance
to the startup ecosystem in North
County and the region as a whole.
Host a day of startup week Proposed to Start in 2024
Piloted in 2022 & 2023. Proposing to
make it an on-going activity in 2024.
Objective 1.3: Empower
small businesses and
entrepreneurs with
resources they need to be
successful in Carlsbad
Evaluate potential solutions to give
a clearer understanding of zoning
prior to submittal. (OpenCounter)
Implement a solution to make
zoning and planning
information more accessible
Not Started
Not Started
Create Small Business and
Entrepreneur Symposium on basic
and critical issues for small business
owners. Topics could include
marketing, social media, finance,
human resources, access to capital,
technology, and more.
In Progress (33% complete)
Partnership with SBDC and Carlsbad
Libraries
Position libraries as resource
centers for small businesses to
gain skills and information
needed to run or grow their
operations
Partner with business organizations
to develop a shop local initiative to
encourage patronage at Carlsbad
businesses.
Develop a Small Business Liaison
Program that includes a dedicated
liaison to resolve issues with the
small business and entrepreneur
community.
Identify / add staff person to
manage program
Evaluate signage requirements for
businesses.
Design an engagement
mechanism to hear from
residents and businesses,
pending resource availability
Proposed to Start in 2024
Expand partnerships with
entrepreneur support organizations
and regional business partners to
connect entrepreneurs with
resources, networks, and capital.
Partner with entrepreneur
support organizations for
services
Complete (ongoing)
Partnered with Connect, Startup San
Diego, and San Diego Sport Innovators
to support entrepreneurs and startups
In partnership with the local
business organizations, hold a
Carlsbad Employer Open House to
showcase local businesses and
connect them with potential
Host or support an open-house
event of Carlsbad employers
Not Started
Partner with the Employer
Assistance and Resource Network
on Disability Inclusion (EARN) to
create resources for disabled-
Establish Partnership(s)Not StartedObjective 1.5: Increase
engagement and support
for women, minority,
veteran, disabled-owned
businesses
Through a data driven approach,
consider additional flexibility in the
development code to allow for more
agility as business trends change
Identify outdated planning
practices and codes
In conjunction with regional
partners such as SBA, SCORE, and
SBDC, offer trainings specifically
Establish Partnership(s)Not Started
Not Started
Objective 1.4: Embrace
the changing nature of
work and what that may
look like for Carlsbad
businesses
Objective Strategic Action Deliverable Status
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:I&EDPriority:High
Start Year:FY23-24
Cost:Funded
Lead:CD
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:CD & IT
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:CD
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:I&ED & CD
Priority:Medium
Start Year:FY23-24
Cost:Funded
Lead:I&ED
Priority:Medium
Start Year:FY23-24
Cost:Funded
Lead:CD
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:I&ED & CD
Priority:Medium
Start Year:FY23-24
Cost:Funded
Lead:I&ED
Priority:Medium
Start Year:FY25-26
Cost:$100,000
Lead:I&ED & CD
Priority:Low
Start Year:FY25-26
Cost:$5,000
Lead:I&ED
Permit submittal statuses
available to check online
Utilizing Energov, track turnaround
times for planning applications and
permits to identify areas to increase
efficiency.
Complete (ongoing)
CD staff tracks turnaround times.
Example includes enabled streamlined
signage application
Track turnaround times of
permit applications
Objective 1.2: Provide a
positive customer service
experience during the
permitting process.
Not Started
Create a program to give planning and
building staff better insight into
operations in key industries, thereby
giving a better understanding of
development need.
Industry workshops with staff Not Started
Creation of a one stop shop permit
center that allows customers to access
resources related to the permitting
process in one location.
Customer Self Service Portal Complete
Roll out of Energov self service portal
Create an option for applicants to
request project resolution issue
meetings to resolve high priority, time-
sensitive issues with senior level
Development Services staff.
Creation of a project resolution
process
Complete
Evaluate a potential economic
development priority project
designation for planning and
permitting review that could included
expedited review, enhanced
communication and/or other
allowances.
Create priority project criteria;
Identify options to expedite
Promote the pre-application program
to help identify major issues early in
the entitlement process.
Pre-application process
becomes a primary tool for
developers with questions
regarding development projects
Complete (ongoing)
Information included in discussions with
developers and new companies
Enhance the Welcome to Carlsbad
Program for new businesses by
providing information and resources
on the pre-application program,
permitting process, and business
resources.
Ensure new businesses have
access to resources and
information needed to grow
their business
Complete
Available on the city’s business page of
the website
Continue the implementation of the
Customer Self Service program within
the permitting application system,
Energov, to increase the number of
Building, planning, and other
permits available online
In Progress (10% complete)
12 permits now available, goal to have
200 permits available online
Increase the ability for customers to
track the status of their projects
online.
In Progress (25% complete)
Building permits now available, other
permits in development
Objective 1.1: Educate the
public on the permitting
and entitlement process
and provide City staff with
the knowledge and
resources they need to
provide such information
Goal 1: Support Small Businesses, Startups & Entrepreneurs in partnership with local and regional collaborators, supporting the
long-term viability of entrepreneurs and small businesses in Carlsbad.
Celebrate staff’s role in economic
development of Carlsbad and continue
to educate on how their work can lead
to success and economic health in the
Work across City Departments
to ensure staff understands
how their work impacts
Economic Development
Complete (ongoing)
Communications between internal
departments that interact with
businesses to convey economic impact
Resourcing
Continually review the planning
application and permitting procedures
to identify process improvements.
Continuous audit of procedures Complete (ongoing)
System in place. Recent examples
include ADU by-right process,
comprehensive form updates
Objective 1.2: continued
March 19, 2024 Item #2 Page 14 of 20
CITY OF CARLSBAD ECONOMIC DEVELOPMENT STRATEGIC ACTIONS - YEAR 2 | 6 |
DRAFT
Lead:I&ED
Priority:Medium
Start Year:FY25-26
Cost:$25,000
Lead:I&ED
geared towards supporting women,
minority, veteran, and disabled-
owned businesses.
Celebrate women, minority,
veteran, and disabled-owned
businesses by acknowledging and
creating events around: Women’s
Small Business Month, Veterans
Small Business Week, Black Business
Month, Hispanic Heritage Month,
Creation of events that
promote inclusivity
Not Started
Objective Strategic Action Deliverable Status
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:I&EDPriority:High
Start Year:FY23-24
Cost:Funded
Lead:CD
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:CD & IT
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:CD
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:I&ED & CD
Priority:Medium
Start Year:FY23-24
Cost:Funded
Lead:I&ED
Priority:Medium
Start Year:FY23-24
Cost:Funded
Lead:CD
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:I&ED & CD
Priority:Medium
Start Year:FY23-24
Cost:Funded
Lead:I&ED
Priority:Medium
Start Year:FY25-26
Cost:$100,000
Lead:I&ED & CD
Priority:Low
Start Year:FY25-26
Cost:$5,000
Lead:I&ED
Permit submittal statuses
available to check online
Utilizing Energov, track turnaround
times for planning applications and
permits to identify areas to increase
efficiency.
Complete (ongoing)
CD staff tracks turnaround times.
Example includes enabled streamlined
signage application
Track turnaround times of
permit applications
Objective 1.2: Provide a
positive customer service
experience during the
permitting process.
Not Started
Create a program to give planning and
building staff better insight into
operations in key industries, thereby
giving a better understanding of
development need.
Industry workshops with staff Not Started
Creation of a one stop shop permit
center that allows customers to access
resources related to the permitting
process in one location.
Customer Self Service Portal Complete
Roll out of Energov self service portal
Create an option for applicants to
request project resolution issue
meetings to resolve high priority, time-
sensitive issues with senior level
Development Services staff.
Creation of a project resolution
process
Complete
Evaluate a potential economic
development priority project
designation for planning and
permitting review that could included
expedited review, enhanced
communication and/or other
allowances.
Create priority project criteria;
Identify options to expedite
Promote the pre-application program
to help identify major issues early in
the entitlement process.
Pre-application process
becomes a primary tool for
developers with questions
regarding development projects
Complete (ongoing)
Information included in discussions with
developers and new companies
Enhance the Welcome to Carlsbad
Program for new businesses by
providing information and resources
on the pre-application program,
permitting process, and business
resources.
Ensure new businesses have
access to resources and
information needed to grow
their business
Complete
Available on the city’s business page of
the website
Continue the implementation of the
Customer Self Service program within
the permitting application system,
Energov, to increase the number of
Building, planning, and other
permits available online
In Progress (10% complete)
12 permits now available, goal to have
200 permits available online
Increase the ability for customers to
track the status of their projects
online.
In Progress (25% complete)
Building permits now available, other
permits in development
Objective 1.1: Educate the
public on the permitting
and entitlement process
and provide City staff with
the knowledge and
resources they need to
provide such information
Goal 1: Support Small Businesses, Startups & Entrepreneurs in partnership with local and regional collaborators, supporting the
long-term viability of entrepreneurs and small businesses in Carlsbad.
Celebrate staff’s role in economic
development of Carlsbad and continue
to educate on how their work can lead
to success and economic health in the
Work across City Departments
to ensure staff understands
how their work impacts
Economic Development
Complete (ongoing)
Communications between internal
departments that interact with
businesses to convey economic impact
Resourcing
Continually review the planning
application and permitting procedures
to identify process improvements.
Continuous audit of procedures Complete (ongoing)
System in place. Recent examples
include ADU by-right process,
comprehensive form updates & Libraries
Objective 1.5: continued
March 19, 2024 Item #2 Page 15 of 20
Objective Strategic Action Deliverable Status
Priority:High
Start Year:FY23-24
Cost:Funded
($50,000
contract with
Role Call and
$8,000 contract
with DCI for
website hosting )
Lead:I&ED
Priority:High
Start Year:FY23-24
Cost:Funded
(part of $5000 to
pay for costs of
hosting)Lead:Libraries & I&ED
Priority:Medium
Start Year:FY25-26
Cost:$5,000
Lead:I&ED & Libraries
Medium
Start Year:FY25-26
Cost:Funded
Lead:I&ED
Priority:Medium
Start Year:FY25-26
Cost:Funded
Lead:I&ED
Priority:Medium
Start Year:FY24-25
Cost:Funded
(staff time)
Lead:I&ED
Priority:High
Start Year:FY23-24
Cost:Funded
(Part of $60,000
contract with
Rising Tide)Lead:I&ED
Priority:Medium
Start Year:FY23-24
Cost:Funded
Lead:IT
Priority:Medium
Start Year:FY25-26
Cost:$100,000
Priority:Low
Start Year:FY23-24
Cost:$1M - 3M
Lead:Transport
Objective 2.2: Create a
more connected City and
capitalize on existing
digital tools to promote
digital equity
Support the formation of internship
programs for Carlsbad employers
and reduce the barrier for interns to
participate
Support and facilitate resources to
expand internship programs
Proposed to Start in 2024
Objective 2.1: Enhance
workforce training and
talent attraction
resources to support
Carlsbad’s key industries
by partnering with K-12
school districts, regional
higher educational
institutions, and regional
cities to support talent
development and
linkages with key
industries
Partner with K-12, school districts,
and higher education institutions to
enhance their existing programs
that provide technical and soft skills
to entry level employees.
Create and maintain partnerships Not Started
Facilitate partnerships between
Carlsbad’s businesses and education
partners to identify skills necessary
to obtain employment in high wage
industries.
A better-informed higher
educational system as to the needs
for skills in the workforce
In Progress (50% complete)
Staff regularly conveys skills demand
to higher education partners
Promote the City’s existing digital
tools to connect residents,
businesses, and tourists to resources
the city offers.
Added messaging to outbound
communications
Complete (ongoing )
Resources promoted in economic
development newsletters and social
media communications
Conduct an initial study for outdoor
Wi-Fi at city facilities and other
critical areas for the public.
Enhance and promote educational
workshops provided by the Library,
Parks and Recreation and other
resources that provide skill
development to Carlsbad’s
workforce.
Objective 2.4: Through the
implementation of the
Sustainable Mobility Plan
programs, mindfully create
opportunities to promote
economic vitality by
providing the Carlsbad
workforce with additional
mobility options
Evaluate micro-mobility options to
make Carlsbad more connected and
accessible.
Increased ridership on public
transit and other multi-modal
options
Complete
Feasibility analysis and report
completed. Recommendations
deemed unfeasible to implement at
this time
Evaluate partnership with local
businesses to enhance the current
Down Payment Assistance Program.
Position libraries as resource
centers for small businesses to gain
skills and information needed to
run or grow their operations
Not Started
I&ED H&HS
Objective 2.3: Through the
implementation of the
Housing Element programs,
address housing issues while
promoting economic vitality
by providing the workforce
additional housing
opportunities to be able to
both live and work in
Carlsbad
Lead:
Delivery of skills-based training for
Carlsbad residents
Complete (ongoing)
Piloted the Job-Readiness Room
program and learned key insights into
how to better support skills training.
Ensure adequate wi-fi access is
available at appropriate city
facilities
In Progress (50% complete)
Data gathering, research, and cost
estimation have been completed
Collaborate with regional partners
such as SOCAL, Mira Costa College,
TCI, and local businesses for
workforce training for middle
school, high school, post-secondary
students, and transitioning adults.
Create and maintain partnerships Not Started
Goal 2: Develop and attract workers and talent by providing skills, resources, and support for current and future jobs.
Resourcing
Enhance Life In Action tools to assist
in talent attraction for Carlsbad
businesses in key industries -
transitioning Life in Action Recruiter
tool from a pilot to an ongoing
resource for Carlsbad businesses.
Update interface to be more useful
and intuitive for businesses, allows
for better data gathering on usage
In Progress (90% complete)
Work being done internally with other
departments that interface with
businesses
CITY OF CARLSBAD ECONOMIC DEVELOPMENT STRATEGIC ACTIONS - YEAR 2 | 7 |
March 19, 2024 Item #2 Page 16 of 20
CITY OF CARLSBAD ECONOMIC DEVELOPMENT STRATEGIC ACTIONS - YEAR 2 | 8 |
DRAFT
Objective Strategic Action Deliverable Status
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:Transport
Priority:High
Start Year:FY25-26
Cost:Funded
Lead:Transport
Priority:High
Start Year:FY23-24
Cost:Funded
(Staff time & part
of $75,000
contract with
Zencity)
Lead:I&ED
Priority:High
Start Year:FY23-24
Cost:Funded
($20,000 contract
with SDNEDC &
part of $20,000
contract with
Connect)Lead:I&ED
Priority:Medium
Start Year:FY23-24
Cost:Funded
(staff time)
Lead:I&ED
Priority:Medium
Start Year:FY23-24
Cost:Funded
(Staff time,
$10,000 Contract
with With & Part
of $60,000
contract with
Rising Tide)Lead:I&ED
Priority:Medium
Start Year:FY24-25
Cost:Funded
(staff time)
Lead:I&ED
Priority:High
Start Year:FY24-25
Cost:Funded
(part of $20,000
contract with
Connect)Lead:I&ED
Priority:High
Start Year:FY24-25
Cost:Funded
(staff time)
Proposed to Start in 2024
Objective 3.1: Evaluate
opportunities to improve
mobility for visitors,
residents, and the
workforce.
Host commercial
real estate forums to create
connections with resources.
Recurring forum with commercial
brokers
Proposed to Start in 2024
Promote the city’s business locator
website to businesses looking to
move to Carlsbad, developers,
brokers, and investors.
Increased awareness of tools to
support businesses moving to
Carlsbad
Complete (ongoing)
Messaging included in Economic
Development in newsletter and social
media
Host industry advisory groups with
leaders in key business clusters, with
a specific emphasis on the innovation
economy.
Create an ongoing series of industry
roundtable discussions
Complete (ongoing)
Roundtable series captures all key
industries
Use data to identify specific mobility
issues and select projects from the
City’s Sustainable Mobility Plan and
Parking Management Plant that will
result in a higher quality of life for
Carlsbad residents and workers.
Propose actions from the PMP and
SMP that will help address parking
challenges experienced by
businesses
Support regional innovation
showcases, like "Innovation Day" to
demonstrate Carlsbad's commitment
to fostering innovative firms and
industries.
Support innovation showcases like
"Innovation Day"
Proposed to Start in 2024
This activity has happened in the past
but was not part of the EDSP actions
Objective 3.3: Assist
businesses in growing
industries or sectors, such
as health care, life
sciences, and the
innovation economy,
which are looking to
relocate or expand in
Carlsbad.
Create a form to better track BEAR
projects and their impact on the city.
Develop an intake form and
tracking sheet
Not Started
Objective 3.2: Connect
businesses in key sectors
with data and resources
they need to thrive in
Carlsbad.
Use business data and recent
business survey to assess and engage
with industry clusters to develop
support for their expansion,
attraction, and retention.
Survey businesses biannually and
use data to engage with key
industries
In Progress (50% complete)
Business survey is live, results will be
compiled to capture meaningful data
on key industries
Utilize partnership with Innovate 78
to connect Carlsbad businesses with
regional resources.
Cohesive economic development
and collaboration across North
County
Complete (ongoing)
Regional collaboration pivoting in 2024
to be more resource-driven
Goal 3: Grow and support key industries by providing and creating resources for these industries to thrive in Carlsbad’s economy.
Resourcing
Evaluate micro-mobility and parking
options in the Village and coastline to
make Carlsbad more connected and
accessible.
Provide analysis of mobility and
parking options that enhance
connectivity and accessibility
In Progress (75% complete)
Potential collaboration with the City of
Encinitas. PMP drafted
March 19, 2024 Item #2 Page 17 of 20
CITY OF CARLSBAD ECONOMIC DEVELOPMENT STRATEGIC ACTIONS - YEAR 2 | 9 |
DRAFT
Objective Strategic Action Deliverable Status
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:Transport
Priority:High
Start Year:FY25-26
Cost:Funded
Lead:Transport
Priority:High
Start Year:FY23-24
Cost:Funded
(Staff time & part
of $75,000
contract with
Zencity)
Lead:I&ED
Priority:High
Start Year:FY23-24
Cost:Funded
($20,000 contract
with SDNEDC &
part of $20,000
contract with
Connect)Lead:I&ED
Priority:Medium
Start Year:FY23-24
Cost:Funded
(staff time)
Lead:I&ED
Priority:Medium
Start Year:FY23-24
Cost:Funded
(Staff time,
$10,000 Contract
with With & Part
of $60,000
contract with
Rising Tide)Lead:I&ED
Priority:Medium
Start Year:FY24-25
Cost:Funded
(staff time)
Lead:I&ED
Priority:High
Start Year:FY24-25
Cost:Funded
(part of $20,000
contract with
Connect)Lead:I&ED
Priority:High
Start Year:FY24-25
Cost:Funded
(staff time)
Proposed to Start in 2024
Objective 3.1: Evaluate
opportunities to improve
mobility for visitors,
residents, and the
workforce.
Host commercial
real estate forums to create
connections with resources.
Recurring forum with commercial
brokers
Proposed to Start in 2024
Promote the city’s business locator
website to businesses looking to
move to Carlsbad, developers,
brokers, and investors.
Increased awareness of tools to
support businesses moving to
Carlsbad
Complete (ongoing)
Messaging included in Economic
Development in newsletter and social
media
Host industry advisory groups with
leaders in key business clusters, with
a specific emphasis on the innovation
economy.
Create an ongoing series of industry
roundtable discussions
Complete (ongoing)
Roundtable series captures all key
industries
Use data to identify specific mobility
issues and select projects from the
City’s Sustainable Mobility Plan and
Parking Management Plant that will
result in a higher quality of life for
Carlsbad residents and workers.
Propose actions from the PMP and
SMP that will help address parking
challenges experienced by
businesses
Support regional innovation
showcases, like "Innovation Day" to
demonstrate Carlsbad's commitment
to fostering innovative firms and
industries.
Support innovation showcases like
"Innovation Day"
Proposed to Start in 2024
This activity has happened in the past
but was not part of the EDSP actions
Objective 3.3: Assist
businesses in growing
industries or sectors, such
as health care, life
sciences, and the
innovation economy,
which are looking to
relocate or expand in
Carlsbad.
Create a form to better track BEAR
projects and their impact on the city.
Develop an intake form and
tracking sheet
Not Started
Objective 3.2: Connect
businesses in key sectors
with data and resources
they need to thrive in
Carlsbad.
Use business data and recent
business survey to assess and engage
with industry clusters to develop
support for their expansion,
attraction, and retention.
Survey businesses biannually and
use data to engage with key
industries
In Progress (50% complete)
Business survey is live, results will be
compiled to capture meaningful data
on key industries
Utilize partnership with Innovate 78
to connect Carlsbad businesses with
regional resources.
Cohesive economic development
and collaboration across North
County
Complete (ongoing)
Regional collaboration pivoting in 2024
to be more resource-driven
Goal 3: Grow and support key industries by providing and creating resources for these industries to thrive in Carlsbad’s economy.
Resourcing
Evaluate micro-mobility and parking
options in the Village and coastline to
make Carlsbad more connected and
accessible.
Provide analysis of mobility and
parking options that enhance
connectivity and accessibility
In Progress (75% complete)
Potential collaboration with the City of
Encinitas. PMP drafted
Lead:I&ED
Priority:High
Start Year:FY25-26
Cost:$25,000
Lead:I&ED
Priority:High
Start Year:FY25-26Cost:$25,000
Lead:I&ED
Priority:Low
Start Year:FY23-24
Cost:Funded
(staff time)
Lead:I&ED
Priority:Medium
Start Year:FY25-26
Cost:Funded
Lead:I&ED
Create a site-selection tool to
position Carlsbad for inbound
investment.
Develop a site-selection tool Not Started
Partner with local universities and
colleges to create workforce
development opportunities in the
hospitality, tourism, and
entertainment sectors.
A more robust pipeline of workers
for hospitality and tourism jobs
Not Started
Objective 3.4: Support the
needs of our residents
while balancing the needs
of our businesses in
tourism, hospitality, and
entertainment.
Continue to support Carlsbad
business organizations that maintain
the tourism economy in Carlsbad.
Support for Carlsbad's tourism
sector
Complete (ongoing)
Regular meetings with Visit Carlsbad
and hoteliers, re-establishment of the
CTBID under ’94 law
Update information and mapping of
Carlsbad's key industry clusters and
patent intensity.
Updated key industry cluster and
patent information
Not Started
March 19, 2024 Item #2 Page 18 of 20
Objective Strategic Action Deliverable Status
Priority:Medium
Start Year:FY25-26
Cost:$10,000
Lead:I&ED & Comms
Priority:High
Start Year:FY23-24
Cost:Funded
(Staff time & Part
of $60,000
contract with
Rising Tide)Lead:I&ED & C&E
Priority:Low
Start Year:FY23-24
Cost:Funded
(Staff time & Part
of $60,000
contract with
Rising Tide)Lead:I&ED
Priority:High
Start Year:FY24-25
Cost:Funded
(Staff time & Part
of $60,000
contract with
Rising Tide)
Lead:I&ED
Priority:High
Start Year:FY23-24
Cost:Funded
(Staff time & Part
of $60,000
contract with
Rising Tide)Lead:I&ED
Priority:Low
Start Year:FY26-27
Cost:Funded
Lead:I&ED & IT
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:CD
Priority:High
Start Year:FY25-26
Cost:$5,000
Lead:Comms
Priority:Low
Start Year:FY24-25
Cost:Funded
(staff time)
Lead:I&ED
Priority:High
Start Year:FY23-24
Cost:Funded
(staff time)
Lead:I&ED
Priority:Medium
Start Year:FY26-27
Cost:Funded
Lead:I&ED & Comms
Develop a separate economic
development newsletter focused on
business and workforce
development resources.
Stand-alone business focused
newsletter
Complete (ongoing)
Update Economic Development
website and Doing Business in
Carlsbad website to include links to
programs and regional partners and
resources.
Updates to business-facing web
resources
In Progress (20% complete)
Initial mapping of business resource
pages and data dashboards complete
Development of a spotlight tool for
digital outlets
Develop a business spotlight
program to highlight local
businesses
Complete (ongoing)
Small business spotlight in newsletter
and social media
In Progress (20% complete)
Piloting a new platform that could
present an option for this type of
program
Create a How to do Business Guide
to assist small businesses and
entrepreneurs in opening a business
in Carlsbad.
Creation of resource guide Complete (ongoing)
Available on business page of the city's
website
Develop and promote bulletins and
flow charts for common permitting
application types.
Develop bulletins and flow charts Complete (ongoing)
https://www.carlsbadca.gov/departme
nts/community-
development/departmental-
information-bulletins
Expand the opt-in text messaging
system related to economic
development and other City
activities.
Citywide platform available to
community members
Creation of videos Not Started
Create a digital library of free
business resources.
Creation of digital library Proposed to Start in 2024
Incorporate business and economic
development activities into the
weekly City Manager newsletter,
City calendar, and social media to
foster a sense of pride in local
businesses.
Messaging included in appropriate
outlets
Complete (ongoing)
14 business related items featured in
the city managers update 11 articles
published, 11 newsletters distributed
Objective 4.2: Enhance
placemaking
opportunities to
strengthen the
Partner with local businesses to
participate in and promote the City’s
volunteer program to activate public
spaces and foster a sense of
Increased awareness of tools to
support businesses moving to
Carlsbad
Not Started
Objective 4.1: Build upon
the successes of the
communication efforts in
the City to promote the
City’s economic
development programs.
Develop and promote “how to”
videos for select permitting
processes.
Goal 4: Encourage a sense of connection in our community by building upon our successes and promoting access to economic
development resources and opportunities.
Resourcing
Develop a communications plan
specific towards economic
development efforts and celebrating
the business community with
consistent and cohesive messaging.
Updated communications plan Not Started
CITY OF CARLSBAD ECONOMIC DEVELOPMENT STRATEGIC ACTIONS - YEAR 2 | 10 |
March 19, 2024 Item #2 Page 19 of 20
CITY OF CARLSBAD ECONOMIC DEVELOPMENT STRATEGIC ACTIONS - YEAR 2 | 11 |
DRAFT
Objective Strategic Action Deliverable Status
Priority:Medium
Start Year:FY25-26
Cost:$10,000
Lead:I&ED &
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:I&ED &
Comms
Priority:Low
Start Year:FY23-24
Cost:Funded
Lead:I&ED
Priority:High
Start Year:FY24-25
Cost:Funded
Lead:I&ED
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:I&ED
Priority:Low
Start Year:FY26-27
Cost:Funded
Lead:I&ED & IT
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:CD
Priority:High
Start Year:FY25-26
Cost:$5,000
Lead:Comms
Priority:Low
Start Year:FY24-25
Cost:Funded
Lead:I&ED
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:I&ED
Priority:Medium
Start Year:FY26-27
Cost:Funded
Lead:I&ED &
Comms
Priority:Low
Start Year:FY26-27
Cost:$10,000
Lead:I&ED &
Comms
Priority:High
Start Year:FY23-24
Cost:Funded
Lead:I&ED &
Comms
Develop a separate economic
development newsletter focused on
business and workforce development
resources.
Stand-alone Complete (ongoing)
Update Economic Development
website and Doing Business in
Carlsbad website to include links to
programs and regional partners and
resources.
Updates to business-facing web
resources
In Progress (20% complete)
Initial mapping of business resource
pages and data dashboards complete
Development of a spotlight tool for
digital outlets
Develop a business spotlight program
to highlight local businesses
Complete (ongoing)
Small business spotlight in newsletter
and social media
In Progress (20% complete)
Piloting a new platform that could
present an option for this type of
program
Create a How to do Business Guide to
assist small businesses and
entrepreneurs in opening a business
in Carlsbad.
Creation of resource guide Complete (ongoing)
Available on business page of the city's
website
Develop and promote bulletins and
flow charts for common permitting
application types.
Develop bulletins and flow charts Complete (ongoing)
Expand the opt-in text messaging
system related to economic
development and other City
activities.
Citywide platform available to
community members
Creation of videos Not Started
Create a digital library of free
business resources.
Creation of digital library Not Started
Incorporate business and economic
development activities into the
weekly City Manager newsletter, City
calendar, and social media to foster a
sense of pride in local businesses.
Complete (ongoing)
14 business related items featured in
the city managers update 11 articles
published, 11 newsletters distributed
Objective 4.2: Enhance
placemaking opportunities
to strengthen the
connection between
people and the places
they share.
Partner with local businesses to
participate in and promote the City’s
volunteer program to activate public
spaces and foster a sense of
connection.
Increased awareness of tools to
support businesses moving to
Carlsbad
Not Started
Provide a digital platform for local
businesses to promote their
volunteer opportunities, such as
beach cleanups.
Citywide platform available to
community members
In Progress (20% complete)
Piloting a new platform that could
present an option for this type of
program
Utilize the City’s social media
platforms to showcase Carlsbad’s
sense of place and community.
Increased engagement on social
media platforms that showcase the
city as a desirable destination
Complete (ongoing)
Leverage Life in Action and city-owned
channels to enhance perception of
Carlsbad
Objective 4.1: Build upon
the successes of the
communication efforts in
the City to promote the
City’s economic
development programs.
Develop and promote “how to”
videos for select permitting
processes.
Goal 4: Encourage a sense of connection in our community by building upon our successes and promoting access to economic
development resources and opportunities.
Resourcing
Develop a communications plan
specific towards economic
development efforts and celebrating
the business community with
Updated communications plan Not StartedPriority:Low
Start Year:FY26-27
Cost:$10,000
Lead:I&ED & Comms
Priority:High
Start Year:FY23-24
Cost:Funded
(Staff time & Part
of $60,000
contract with
Rising Tide)
Lead:I&ED & C&E
Priority:Medium
Start Year:FY24-25
Cost:Funded
(staff time)
Lead:I&ED & C&E
Priority:Low
Start Year:FY25-26
Cost:unknown
Lead:Libraries
Priority:Medium
Start Year:FY25-26
Cost:unknown
Lead:Parks & Rec
Priority:High
Start Year:FY23-24
Cost:Funded
($35,000 contract
with CVA)
Lead:I&ED
Partner with local business
organizations to implement
placemaking strategies such as
holiday lighting and a banner
program to enhance the sense of
place and community.
Robust and well maintained
banner program
Complete (ongoing)
Banner program effectively managed
by CVA
Objective 4.3: Leverage
city-owned assets and
right of way to create a
sense of place
Consider expanding the City’s social
media footprint into additional
platforms to target different
segments of the Carlsbad
population.
Exploration of additional platforms
to reach target audiences
Continue to celebrate local artists by
enhancing the City’s Public Art
Collection.
Enhanced public art displays Not Started
Expand the City's parklet program to
create additional green space and
community gathering opportunities.
Enhanced green space that is open
and usable to the public
Not Started
Proposed to Start in 2024
connection between
people and the places
they share.
Provide a digital platform for local
businesses to promote their
volunteer opportunities, such as
beach cleanups.
Citywide platform available to
community members
In Progress (20% complete)
Piloting a new platform that could
present an option for this type of
program
Utilize the City’s social media
platforms to showcase Carlsbad’s
sense of place and community.
Increased engagement on social
media platforms that showcase the
city as a desirable destination
Complete (ongoing)
Leverage Life in Action and city-owned
channels to enhance perception of
Carlsbad
March 19, 2024 Item #2 Page 20 of 20
CARLSBAD BUSINESS ORGANIZATION AND
BUSINESS UPDATES
Recommendation:Receive informational reports from Carlsbad
business organizations, discuss and provide recommendations.
It
e
m
1
INNOVATION & ECONOMIC DEVELOPMENT
{city of
Carlsbad
BUSINESS ORGANIZATION UPDATES
•Carlsbad Chamber of Commerce
•Carlsbad Village Association
•Visit Carlsbad
INNOVATION & ECONOMIC DEVELOPMENT
■ ■ ■
■ ■ ■ ,,,, ... -
{city of
Carlsbad
ECONOMIC DEVELOPMENT STRATEGIC PLAN –
FISCAL YEAR 2024-25 ECONOMIC DEVELOPMENT
STRATEGIC ACTIONS
Recommendation: Receive an update on the implementation of the
Economic Development Strategic Plan. Discuss the proposed Economic
Development Strategic Actions - fiscal year 2024-25 and make a
recommendation for City Council consideration during the fiscal year
2024-25 budget process.It
e
m
2
INNOVATION & ECONOMIC DEVELOPMENT
{city of
Carlsbad
INNOVATION & ECONOMIC DEVELOPMENT
TODAY’S PRESENTATION
•Fiscal forecast
•Focused update on Economic Development Strategic Plan
implementation
•Data in response to Councilmember questions during the
presentation of the Fiscal and Economic Scan at City Council
o Commercial, Retail and Office trends
o Job Posting
•Initial response to subcommittee request for information on:
o Transportation & Mobility
o North County Transit District Carlsbad Connector Pilot
o Parking in the Village
{city of
Carlsbad
5
$3.5 M
-3.8 M
-$5 M
$800,000
FY 25-26
FY 26-27
FY 24-25FY 23-24
JUNE 2022 FORECAST
FY 22-23
$460,000
$16,000,000
$14,000,000
$12,000,000
$10,000,000
$8,000,000
$6,000,000
$4,000,000
$2,000,000
$---
$ (2,000,000)
$ (4,000,000)
$ (6,000,000)
$1.9 M
$9.4 M
$5.8 M
6
$8.5 M
$13.2 M
-$4.2 M
FY 25-26 FY 26-27FY 24-25FY 23-24 FY 27-28
FY 28-29
OCT 2023 FORECAST$16,000,000
$14,000,000
$12,000,000
$10,000,000
$8,000,000
$6,000,000
$4,000,000
$2,000,000
$-
$ (2,000,000)
$ (4,000,000)
$ (6,000,000)
BUDGET NEXT STEPS
•Strong fiscal condition to weather economic
uncertainty
•FY 2024-25 budget development
•City Council approval in June 2024
{ City of
Carlsbad
ECONOMIC DEVELOPMENT
STRATEGIC PLAN
•Supports Strategic Plan Goal -Economic Vitality
•Four Key Goals:
o Support Small Businesses, Startups &
Entrepreneurs
o Develop Workforce and Attract Talent
o Grow and Support Key Industries
o Encourage Placemaking and Engagement
INNOVATION & ECONOMIC DEVELOPMENT
C CityOf
Carlsbad
{city of
Carlsbad
INNOVATION & ECONOMIC DEVELOPMENT
EDSP Program
Dashboard
•17 current economic development programs underway
•Projects span the 4 key pillars for the Economic
Development Strategic Plan
Number of projects by Status
20
15
10
5
0
Total# of projects (all time)
17
• Not Started
In Progress
• Complete
Total # of active projects
16
# of Projects by Schedule Health
15
10
5
0 I I I I . I
Total Projects At Risk
3
• •
• Green
Yellow
• Red
Shortcut
Projects At Ri sk
INNOVATION & ECONOMIC DEVELOPMENT
Summary of Activity
•Hosting Carlsbad industry roundtables for
o Tech
o Life Sciences
o Cleantech
o Sports and Active Lifestyle
•Each industry will be convened three times
per year
EDSP Program Updates
Industry Roundtables
DASHBOARD
Project Information
64%
Percent Complete
In Progress
Status
08/01/23
Start Date
06/28/24
End Date
Tasks by Status
4
V
Not Started
In Progress
• Complete
• Canceled
{city of
Carlsbad
INNOVATION & ECONOMIC DEVELOPMENT
Summary of Activity
•Completed 7 small business visits in Carlsbad
Village
•Heard from small business owners and Carlsbad
Village Association on opportunities and
challenges in the Village
•Small Business Liaison is in the plan for FY 2025-
2026
•Upcoming visits to Vuori, Argonaut
Manufacturing, HME, and MiraCosta TCI
•Co-hosted life sciences roundtable
EDSP Program Updates
Company Tours
DASHBOARD
Project Information
65%
Percent Complete
In Progress
Status
Start Date
End Date
4
Tasks by Status
V
Not Started
In Progress
• Complete
• Canceled
{city of
Carlsbad
INNOVATION & ECONOMIC DEVELOPMENT
Summary of Activity
•Partnered with SBDC for a “Concept to Creation”
series in March
•37 small businesses signed up for the 4-week
series
•Assists small businesses and entrepreneurs to go
from ideation to execution
EDSP Program Updates
Library Business Workshops
DASHBOARD
Project Information
97%
Percent Complete
In Progress
Status
08/15/23
Start Date
04/01/24
End Date
Tasks by Status
5
V
Not Started
In Progress
• Complete
{city of
Carlsbad
INNOVATION & ECONOMIC DEVELOPMENT
Summary of Activity
•Hosted the second cybersecurity awareness
program in conjunction with CCOE and the
Carlsbad Chamber
•The program promotes business and economic
resiliency by helping Carlsbad small businesses be
better prepared and aware of threats online
•More than 60 businesses have participated in the
program so far
EDSP Program Updates
Cybersecurity Awareness Training
DASHBOARD
Project Information
59%
Percent Complete
In Progress
Status
08/15/23
Start Date
10/02/24
End Date
Tasks by Status
8
V
Not Started
In Progress
• Complete
{city of
Carlsbad
INNOVATION & ECONOMIC DEVELOPMENT
Summary of Activity
•The collaboration focuses on mutual support and
shared economic benefit for North County
businesses
•Completed pivot to a more direct-service model
through a partnership with Connect and San
Diego North EDC
•As part of this, Connect is looking to host its
annual summer social and “Cool Companies”
program in Carlsbad
EDSP Program Updates
lnnovate78
DASHBOARD
Project Information
83%
Percent Complete
In Progress
Status
07/01/23
Start Date
06/27/24
End Date
Tasks by Status
2
3
V
Not Started
In Progress
• Complete
{city of
Carlsbad
INNOVATION & ECONOMIC DEVELOPMENT
Summary of Activity
•More than 400 individuals submitted information
to be connected with Carlsbad employers
•New site features ensure easy and secure
usability by Carlsbad businesses.
•Currently moving forward with launching a more
user and business friendly site
EDSP Program Updates
Life in Action Recruiter
DASHBOARD
Project Information
46%
Percent Complete
In Progress
Status
07/01/23
Start Date
01/05/24
End Date
Tasks by Status
10
V
Not Started
In Progress
• Complete
• On Hold
INNOVATION & ECONOMIC DEVELOPMENT
Summary of Activity
•In conjunction with SDNEDC and CSU San Marcos,
created a program to utilize vacant student
housing during summer months for summer
intern housing
•Available to any North County employer
•Reduces the barrier to sourcing interns by
providing lower-cost housing accommodations
•Several enrichment programs will take place to
ensure interns are engaged in North County
EDSP Program Updates
California State 1University
SAN MARCOS
{city of
Carlsbad
INNOVATION & ECONOMIC DEVELOPMENT
Summary of Activity
•All ‘89 Act funds are projected to be expended
and services rendered by March 31
•The CTBID advisory board will consider a
recommendation to disestablish the old district at
their April 10 meeting
•If participating CGLBID properties utilize
remaining funds on qualifying expenses ahead of
the April 10 meeting, that advisory board will
similarly consider a recommendation to
disestablish.
EDSP Program Updates
CTBID Conversion Tracking
DASHBOARD
Project Information
97°/o
Percent Complete
In Progress
Status
05/01/22
Start Date
06/30/28
End Date
Tasks by Status
2
6
V
Not Started
In Progress
• Complete
{city of
Carlsbad
INNOVATION & ECONOMIC DEVELOPMENT
Summary of Activity
•Building a new dashboard to display economic
metrics and data as it becomes available
•Updating data to include comparable analysis of
North County and San Diego Region
•Q2 economic scan presented to the City Council in
February
EDSP Program Updates
Ei2
DASHBOARD
Project Information
60%
Percent Complete
In Progress
Status
01/04/23
Start Date
08/14/24
End Date
Tasks by Status
17
V
Not Started
In Progress
• Complete
{city of
Carlsbad
INNOVATION & ECONOMIC DEVELOPMENT
EDSP Program Updates
Commercial Real Estate Comparison
•Responding to a question from the City Council, staff updated commercial real estate
charts to vacancy levels in comparison to the surrounding North County and San Diego
County regions
1,200,000
1,000,000
800,000
600,000
400,000
200,000
{200,000)
{400,000)
{600,000)
{800,000)
{1,000,000)
2019
Office Net Absorption
2020 2021 2022
-SanDiegoCounty -NorthCountv -cartsbad
Industrial + Flex Net Absorption
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
{1,000,000)
{2,000,000)
2023 2019 2020 2021 2022
--san Diego County --North County --carlsbad
800,000
600,000
400,000
200,000
{200,000)
{400,000)
{600,000)
(800,000)
{1,000,000)
2023
Retail Net Absorption
m m m m m m m m m m ru m m m m m m m m m
2019 2020 2021 2022 2023
-SanOiegoCounty -NorthCounty -cartsbad
{city of
Carlsbad
INNOVATION & ECONOMIC DEVELOPMENT
EDSP Program Updates
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
[200,000)
[400,000)
[600,000)
(800,000)
[1,000,000)
2019
Office Net Absorption
2020 2021
-San Diego Co unty -North County -Carlsbad
202.2. 2.023
{city of
Carlsbad
INNOVATION & ECONOMIC DEVELOPMENT
EDSP Program Updates
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
[1,000,000)
[2,000,000)
2019
lndustria I + Flex Net Absorption
2020 2021 2022
-san Die-go County -North County -carlsl:Jad
2023 {city of
Carlsbad
INNOVATION & ECONOMIC DEVELOPMENT
EDSP Program Updates
800,000
600,000
400,000
200,000
0
[200,000)
[400,000)
[600,000)
[800,000)
[1,000,000)
Reta ii Net Absorptio11
m Q2 m 04 01 02 Q3 o
2.019 202.0 2021 2022
-San Diego County -Nortlh County -Carlsbad
2023
{city of
Carlsbad
INNOVATION & ECONOMIC DEVELOPMENT
Job Posting Comparison
•Responding to a question from the City Council, staff
updated job posting charts to show data in comparison to
the surrounding North County and San Diego County
regions.
•Carlsbad employers have generally been consistent with
job posting trends at the regional and sub-regional level.
•According to the San Diego Regional EDC, job postings
region-wide have been falling but are coming back to pre-
pandemic “normal” levels. The job postings over the past
few years were seen as greatly elevated.
EDSP Program Updates
Job Posting Comparison
50%
40%
30%
20%
10%
0%
-10%
-20%
-30%
-40%
-50%
Ql Q2 Ql Q4 Ql Q2 Ql Q4 Q1 Q2 Q3 Q4 Ql
2019 2020 2021
-s.an Diego County -Nonh County -Car1sbad
Q2 Ql Q4 Ql
2022
Q2 Ql
2023
Q4
{city of
Carlsbad
INNOVATION & ECONOMIC DEVELOPMENT
EDSP Program Updates
50%
40%
30%
20%
10%
0%
-10%
-20%
-30%
-40%
-50%
01 02 03 04 01 02
2019
Job Posting Comparison
Q3 Q4 Q1 Q2 Q3 Q4 01 02
2020 2021 2022
-san Diego County -North County -Carlsbad
03 04 01 02 Q3
2023
Q4
{city of
Carlsbad
INNOVATION & ECONOMIC DEVELOPMENT
Dashboard of Economic Indicators
•A live dashboard for the City Council, staff,
and the public to see and understand trends
•Will be updated automatically as new data is
released
•Will go live on March 21
EDSP Program Updates
City of Carlsbad Economic Development Dashboard
Economic Overview Talent & Workforce Demographics 11 Commercial Real Estate 11 Business Activity & Industry Clusters
Economic Overview -Key Indicators Snapshot
Carlsbad's economy is characterized by its robustness and diversity, supported by a range of industries and favorable
economic indicators. The city's Gross Domestic Product (GDP) shows steady growth, driven by key sectors such as life
sciences, technology, sports innovation and design, cleantech, and hospitality and tourism.
With a healthy employment rate and a skilled workforce, Carlsbad maintains its economic prosperity. The city's median
household income surpasses the national average, reflecting its high quality of life. Carlsbad's business landscape is
diverse, with a wide range of industries contributing to its economic stability and resilience.
This economic dashboard shows key indicators and trends to give readers a better understanding of the city's economic
makeup and track record. The indicators shown below provide a high level overview of Carlsbad's economy. The different
ta bs across the top allow for a deeper dive into workforce dynamics, detailed industry information, and development
trends.
Gross Regional Product
(GRP)
$17.1B
04, 2023
Median Household Income
$146,596
04, 2023
Unemployment Rate
4.2%
04, 2023
Mean Travel Time
28.5
Minutes
2022
Medium Home Value
$1.45M
04, 2023
Total Businesses m Carlsbad
6,667
2023
Total Workforce
91 ,697
Jobs
0 4, 2023
lndustnal Net Absorption SF
Total
97 ,849
0 4, 2023
{city of
Carlsbad
{city of
Carlsbad
Economic Overview
City of Carlsbad Economic Development Dashboard 0
Talent & Workforce Demographics J l .... ___ co_m_m_e_rc_ia_l_Re_a_l _Est_a_te __ __,J I Business Activity & Industry Clusters
Economic Overview -Key Indicators Snapshot
Ca rlsbad 's economy is characterized by its ro bustness and diversity, supported by a range of industries and favo rable
economic indicators. The city's Gross Domestic Product (G DP) shows steady growth, d rive n by key sectors such as life
sciences, technology, sports innovation and design, cleantech, and hospita lity and tourism.
With a hea lthy employment rate and a skilled workforce, Ca rlsbad mainta ins its economic prosperity. The city 's median
household income surpasses the na tional ave rage, re fl ecting its high quality of life. Carlsbad's business la ndscape is
diverse, with a wide range of industries contrib uting to its economic sta bility and resilience.
This economic dashboard shows key indicators and trends to give readers a better understanding of the city's economic
makeup and track record. The indicators shown below provide a high level overview of Carlsbad's economy. The different
tabs across t he top allow for a deeper d ive into workforce dyna mics, detailed industry information, and develo pment
trends.
Gross Regional Product
(GRP)
$17 .18
04, 2023
Median Household Income
$146,596
04, 2023
Unemployment Rate
4.2%
04, 2023
Mean Travel Time
28.5
Minutes
2022
Medium Home Value
$1.45M
04, 2023
Total Businesses in Carlsbad
6,667
2023
Total Workforce
91,697
Jobs
04, 2023
Industrial Net Absorption SF
Total
97,849
04, 2023
Job Postings -Unique
7,752
04, 2023
Leasing Rate (NNN Rent
Overall)
19.49
04, 2023
{city of
Carlsbad
{city of
Carlsbad
Economic Overview
City of Carlsbad Economic Development Dashboard 0
Talent & Workforce Demographics J l .... ___ co_m_m_e_rc_ia_l_Re_a_l _Est_a_te __ __,J I Business Activity & Industry Clusters
Economic Overview -Key Indicators Snapshot
Ca rlsbad 's economy is characterized by its ro bustness and diversity, supported by a range of industries and favo rable
economic indicators. The city's Gross Domestic Product (G DP) shows steady growth, d rive n by key sectors such as life
sciences, technology, sports innovation and design, cleantech, and hospita lity and tourism.
With a hea lthy employment rate and a skilled workforce, Ca rlsbad mainta ins its economic prosperity. The city 's median
household income surpasses the na tional ave rage, re fl ecting its high quality of life. Carlsbad's business la ndscape is
diverse, with a wide range of industries contrib uting to its economic sta bility and resilience.
This economic dashboard shows key indicators and trends to give readers a better understanding of the city's economic
makeup and track record. The indicators shown below provide a high level overview of Carlsbad's economy. The different
tabs across t he top allow for a deeper d ive into workforce dyna mics, detailed industry information, and develo pment
trends.
Gross Regional Product
(GRP)
$17 .18
04, 2023
Median Household Income
$146,596
04, 2023
Unemployment Rate
4.2%
04, 2023
Mean Travel Time
28.5
Minutes
2022
Medium Home Value
$1.45M
04, 2023
Total Businesses in Carlsbad
6,667
2023
Total Workforce
91,697
Jobs
04, 2023
Industrial Net Absorption SF
Total
97,849
04, 2023
Job Postings -Unique
7,752
04, 2023
Leasing Rate (NNN Rent
Overall)
19.49
04, 2023
{city of
Carlsbad
{city of
Carlsbad
Economic Overview
City of Carlsbad Economic Development Dashboard 0
Talent & Workforce Demographics Commercial Real Estate Business Activity & Industry Clusters
Economic Overview -Key Indicators Snapshot
Ca rlsbad 's economy is characterized by its ro bustness and diversity, supported by a range of industries and favo rable
economic indicators. The city's Gross Domestic Product (G DP) shows steady growth, d rive n by key sectors such as life
sciences, technology, sports innovation and design, cleantech, and hospita lity and tourism.
With a hea lthy employment rate and a sk illed workforce, Carlsbad mainta ins its economic prosperity. The city 's median
household income surpasses the na tional ave rage, re fl ecting its high quality of life. Carlsbad's business la ndscape is
diverse, with a wide range of industries contrib uting to its economic stability and resilience.
This economic dashboard shows key indicators and trends to give readers a better understanding of the city's economic
makeup and track record. The indicators shown below provide a high level overview of Carlsbad's economy. The different
tabs across the top allow for a deeper d ive into workforce dyna mics, detailed industry information, and development
trends.
Gross Regional Product
(GRP)
$17 .18
04, 2023
Median Household Income
$146,596
04, 2023
Unemployment Rate
4.2%
04, 2023
Mean Travel Time
28.5
Minutes
2022
Medium Home Value
$1.45M
04, 2023
Total Businesses in Carlsbad
6,667
2023
Total Workforce
91,697
Jobs
04, 2023
Industrial Net Absorption SF
Total
97,849
04, 2023
Job Postings -Unique
7,752
04, 2023
Leasing Rate (NNN Rent
Overall)
19.49
04, 2023
{city of
Carlsbad
{city of
Carlsbad
Economic Overview
City of Carlsbad Economic Development Dashboard 0
Talent & Workforce Demographics J l .... ___ co_m_m_e_rc_ia_l_Re_a_l _Est_a_te __ __,J I Business Activity & Industry Clusters
Economic Overview -Key Indicators Snapshot
Ca rlsbad 's economy is characterized by its ro bustness and diversity, supported by a range of industries and favo rable
economic indicators. The city's Gross Domestic Product (G DP) shows steady growth, d rive n by key sectors such as life
sciences, technology, sports innovation and design, cleantech, and hospita lity and tourism.
With a hea lthy employment rate and a skilled workforce, Ca rlsbad mainta ins its economic prosperity. The city 's median
household income surpasses the na tional ave rage, re fl ecting its high quality of life. Carlsbad's business la ndscape is
diverse, with a wide range of industries contrib uting to its economic sta bility and resilience.
This economic dashboard shows key indicators and trends to give readers a better understanding of the city's economic
makeup and track record. The indicators shown below provide a high level overview of Carlsbad's economy. The different
tabs across t he top allow for a deeper d ive into workforce dyna mics, detailed industry information, and develo pment
trends.
Gross Regional Product
(GRP)
$17 .18
04, 2023
Median Household Income
$146,596
04, 2023
Unemployment Rate
4.2%
04, 2023
Mean Travel Time
28.5
Minutes
2022
Medium Home Value
$1.45M
04, 2023
Total Businesses in Carlsbad
6,667
2023
Total Workforce
91,697
Jobs
04, 2023
Industrial Net Absorption SF
Total
97,849
04, 2023
Job Postings -Unique
7,752
04, 2023
Leasing Rate (NNN Rent
Overall)
19.49
04, 2023
{city of
Carlsbad
{city of
Carlsbad
City of Carlsbad Economic Development Dashboard 0
Economic Overview Talent & Workforce Demographics J l .... ___ co_m_m_e_rc_ia_l_Re_a_l _Est_a_te __ __,J I Business Activity & Industry Clusters
Economic Overview -Key Indicators Snapshot
-----------------------
Ca rlsbad 's economy is characterized by its ro bustness and diversity, supported by a range of industries and favo rable
economic indicators. The city's Gross Domestic Product (G DP) shows steady growth, d rive n by key sectors such as life
sciences, technology, sports innovation and design, cleantech, and hospita lity and tourism.
With a hea lthy employment rate and a skilled workforce, Ca rlsbad mainta ins its economic prosperity. The city 's median
household income surpasses the na tional ave rage, re fl ecting its high quality of life. Carlsbad's business la ndscape is
diverse, with a wide range of industries contrib uting to its economic sta bility and resilience.
This economic dashboard shows key indicators and trends to give readers a better understanding of the city's economic
makeup and track record. The indicators shown below provide a high level overview of Carlsbad's economy. The different
tabs across t he top allow for a deeper d ive into workforce dyna mics, detailed industry information, and develo pment
trends.
Gross Regional Product
(GRP)
$17 .18
04, 2023
Median Household Income
$146,596
04, 2023
Unemployment Rate
4.2%
04, 2023
Mean Travel Time
28.5
Minutes
2022
Medium Home Value
$1.45M
04, 2023
Total Businesses in Carlsbad
6,667
2023
Total Workforce
91,697
Jobs
04, 2023
Industrial Net Absorption SF
Total
97,849
04, 2023
Job Postings -Unique
7,752
04, 2023
Leasing Rate (NNN Rent
Overall)
19.49
04, 2023
{city of
Carlsbad
{city of
Carlsbad
City of Carlsbad Economic Development Dashboard 0
Economic Overview _T_a_le_nt_&_w_o_r_kf_o_rc_e _D_em_o_g_ra_p_hi_cs___, .,__ __ co_m_m_e_rc_ia_l_Re_a_l _Est_a_te __ __,J I Business Activity & Industry Clusters
Economic Overview -Key Indicators Snapshot
-----------------------
Ca rlsbad 's economy is characterized by its ro bustness and diversity, supported by a range of industries and favo rable
economic indicators. The city's Gross Domestic Product (G DP) shows steady growth, d rive n by key sectors such as life
sciences, technology, sports innovation and design, cleantech, and hospita lity and tourism.
With a hea lthy employment rate and a sk illed workforce, Ca rlsbad mainta ins its economic prosperity. The city 's median
household income surpasses the na tional ave rage, re fl ecting its high quality of life. Carlsbad's business la ndscape is
diverse, with a wide range of industries contrib uting to its economic stability and resilience.
This economic dashboard shows key indicators and trends to give readers a better understanding of the city's economic
makeup and track record. The indicators shown below provide a high level overview of Carlsbad's economy. The different
tabs across the top allow for a deeper d ive into workforce dyna mics, detailed industry information, and development
trends.
Gross Regional Product
(GRP)
$17 .18
04, 2023
Median Household Income
$146,596
04, 2023
Unemployment Rate
4.2%
04, 2023
Mean Travel Time
28.5
Minutes
2022
Medium Home Value
$1.45M
04, 2023
Total Businesses in Carlsbad
6,667
2023
Total Workforce
91,697
Jobs
04, 2023
Industrial Net Absorption SF
Total
97,849
04, 2023
Job Postings -Unique
7,752
04, 2023
Leasing Rate (NNN Rent
Overall)
19.49
04, 2023
{city of
Carlsbad
{city of
Carlsbad
Economic Overview
City of Carlsbad Economic Development Dashboard 0
Talent & Workforce Demographics J l .... ___ co_m_m_e_rc_ia_l_Re_a_l _Est_a_te __ __,J I Business Activity & Industry Clusters
Economic Overview -Key Indicators Snapshot
Ca rlsbad 's economy is characterized by its ro bustness and diversity, supported by a range of industries and favo rable
economic indicators. The city's Gross Domestic Product (G DP) shows steady growth, d rive n by key sectors such as life
sciences, technology, sports innovation and design, cleantech, and hospita lity and tourism.
With a hea lthy employment rate and a skilled workforce, Ca rlsbad mainta ins its economic prosperity. The city 's median
household income surpasses the na tional ave rage, re fl ecting its high quality of life. Carlsbad's business la ndscape is
diverse, with a wide range of industries contrib uting to its economic sta bility and resilience.
This economic dashboard shows key indicators and trends to give readers a better understanding of the city's economic
makeup and track record. The indicators shown below provide a high level overview of Carlsbad's economy. The different
tabs across t he top allow for a deeper d ive into workforce dyna mics, detailed industry information, and develo pment
trends.
Gross Regional Product
(GRP)
$17 .18
04, 2023
Median Household Income
$146,596
04, 2023
Unemployment Rate
4.2%
04, 2023
Mean Travel Time
28.5
Minutes
2022
Medium Home Value
$1.45M
04, 2023
Total Businesses in Carlsbad
6,667
2023
04, 2023
Industrial Net Absorption SF
Total
97,849
04, 2023
04, 2023
Leasing Rate (NNN Rent
Overall)
19.49
04, 2023
{city of
Carlsbad
{city of
Carlsbad
Economic Overview
City of Carlsbad Economic Development Dashboard 0
Talent & Workforce Demographics J l .... ___ co_m_m_e_rc_ia_l_Re_a_l _Est_a_te __ __,J I Business Activity & Industry Clusters
Economic Overview -Key Indicators Snapshot
Ca rlsbad 's economy is characterized by its ro bustness and diversity, supported by a range of industries and favo rable
economic indicators. The city's Gross Domestic Product (G DP) shows steady growth, d rive n by key sectors such as life
sciences, technology, sports innovation and design, cleantech, and hospita lity and tourism.
With a hea lthy employment rate and a skilled workforce, Ca rlsbad mainta ins its economic prosperity. The city 's median
household income surpasses the na tional ave rage, re fl ecting its high quality of life. Carlsbad's business la ndscape is
diverse, with a wide range of industries contrib uting to its economic sta b ility and resilience.
This economic dashboard shows key indicators and trends to give readers a better understanding of the city's economic
makeup and track record. The indicators shown below provide a high level overview of Carlsbad's economy. The different
tabs across t he top allow for a deeper d ive into workforce dyna mics, detailed industry information, and develo pment
trends.
Gross Regional Product
(GRP)
$17 .18
04, 2023
Median Household Income
$146,596
04, 2023
Unemployment Rate
4.2%
04, 2023
Mean Travel Time
28.5
Minutes
2022
Medium Home Value
$1.45M
04, 2023
Total Businesses in Carlsbad
6,667
2023
Total Workforce
91,697
Jobs
04, 2023
Industrial Net Absorption SF
Total
97,849
04, 2023
The numbet of distinct job
advertisements availla bte in a
certain area.
See Trend
Leasing Rate (NNN Rent
Overall)
19.49
04, 2023
{city of
Carlsbad
(city of
Carlsbad
City of Carlsbad Economic Development Dashboard
Economic Overview I Talent & Workforce Demographics J l._ __ eo_m_m_er_ci_al_R_ea_l _Est_a_te __ _,J I Business Activity & Industry Clusters
Economic Overview -Key Indicators Snapshot
Carlsbad's economy is characterized by its robustness and diversily, supported by a range of industries and favorable
economic indicators. The city's Gross Domestic Producl (GDP) shows steady growlh, driven by key sectors such as life
sciences, lechnology, sports innovation and design, cleantech, and hospitality and tourism.
With a hea
household
diverse, wil
This econo
makeup an
tabs across
trends.
C
The number of distinct job
advertisements avallable i n a
certa ~n area.
See Trend
, I
intains its economic prosperity. The city's median
uality of life. Carlsbad's business landscape is
tability and resilience.
de, s a better understanding of the city's economic
h level overview of Carlsbad's economy. The different
detailed induslry information, and development
Total Worlcforco
91,697
Jobs
04, 2023
The number of distinct job
advertisements available rn a
certain area.
See Trend
Median Household Income Mean Travel limo Total Businesses in Carlsbad Industrial Not Absorption SF
Total
Leasing Rate (NNN Rent
Overall)
$146,596
04, 2023
28.5
Minutes
2022
6,667
2023
97,849 19.49
04, 2023 04, 2023
{city of
Carlsbad
{city of
Carlsbad
Economic Overview
City of Carlsbad Economic Development Dashboard
I Talent & Workforce Demographics J l._ __ eo_m_m_er_ci_al_R_ea_l _Est_a_te __ _,J I Business Activity & Industry Clusters
Economic Overview -Key Indicators Snapshot
Carlsbad's economy is characterized by its robustness and diversily, supported by a range of industries and favorable
economic indicators. The city's Gross Domestic Producl (GDP) shows steady growlh, driven by key sectors such as life
sciences, lechnology, sports innovation and design, cleantech, and hospitality and tourism.
With a hea
household
diverse, wil
This econo
makeup ar
tabs across
trends.
C
Median Household Income
$146,596
04, 2023
Mean Travel limo
28.5
Minutes
2022
intains its economic prosperity. The city's median
uality of life. Carlsbad's business landscape is
de, s a better understanding of the city's economic
h level overview of Carlsbad's economy. The different
detailed induslry information, and development
Total Worlcforco
91,697
Jobs
04, 2023
The number of distinct job
advertisements available rn a
certain area.
See Trend
Total Businesses in Carlsbad Industrial Not Absorption SF
Total
Leasing Rate (NNN Rent
Overall)
6,667 97,849 19.49
2023 04, 2023 04, 2023
{city of
Carlsbad
{city of
Carlsbad
Economic Overview
City of Carlsbad Economic Development Dashboard
I Talent & Workforce Demographics J l ... ___ eo_m_m_e_rc_ia_l _Re_a_l _Est_a_t_e __ _,J I Business Activity & Industry Clusters
Economic Overview -Key Indicators Snapshot
Ca Job Postings -Unique X
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{city of
Carlsbad
(city of
Carlsbad
Economic Overview
City of Carlsbad Economic Development Dashboard 0
Talent & Workforce Demographic Commercial Real Estate
Commercial rea l estate in Carlsbad, Ca lifornia, reflects a dynamic and d iverse market. The city boasts a strategic
location, excellent infrastructure, and a robust economy, making it an attractive destination for businesses.
Carlsbad offers a range of commercial rea l estate options, incl uding office spaces, retail properties, industrial
fac ilit ies, and mixed-use developments.
The city's commercial real estate market has seen steady growth over the years, with a hea lthy demand for space
from various industries such as technology, and life sc iences. The availability of sk ill ed labor, a supportive
business environment, and proximity to major t ransportation hubs further en hance Carlsbad 's appeal to
businesses looking to establish or expand t heir presence.
r:11 Industrial
Vacancy Rate
7.3%
0 4,2023
Leasing Rate (NNN Rent
Overall)
19.49
0 4, 2023
Rent per SF
$22.32
0 4, 2023
SF Leasing Activity
301,330
0 4, 2023
Net Absorption SF Total Total Available Space Inventory SF
97,849 11.61 % 15.9M
0 4, 2023 0 4,2023 0 4, 2023
Occupancy
92.7%
0 4, 2024
{city of
Carlsbad
(city of
Carlsbad City of Carlsbad Economic Development Dashboard
JI Talent & Workforce Demographics -----------Economic Overview Commercial Real Estate Business Activity & Industry Clusters
Commercial Real Estate
0
Commercial rea l estate in Carlsbad, California, reflects a dynamic and d iverse market. The city boasts a strategic
location, excell ent infrastructure, and a robust economy, making it an attractive destination for businesses.
Carl sbad offers a range of commercial rea l estate options, including office spaces, retail properties, industrial
fac ilit ies, and mixed-use developments.
The city's commercia,1 rea l estate market has seen steady g rowth over the years, with a hea lthy demand for space
from various industries such as technology, and life sc iences. The availability of sk ill ed labor, a supportive
business environment, and p roximity to major transportation hubs further enhance Carlsbad 's appeal t o
businesses looking to establish or expand their presence.
r.11 Industrial
Measure the proportion of
unoccupied rental properties,
offering an indication of the supply
and demand balance in the real
estate market.
See Trend
Leasing Rate (NNN Rent
Overall)
19.49
04, 20 23
Rent per SF
$22.32
04,2023
SF Leasing Activity
301,330
04, 2023
Net Absorption SF Total Total Available Space Inventory SF
97,849 11.61 % 15.9M
04, 2023 04,2023 04,2023
Occupancy
92.7%
04, 2024
{city of
Carlsbad
(city of
Carlsbad City of Carlsbad Economic Development Dashboard
Economic Overview Commercial Real Estate Business Activity & Industry Clusters 11 Talent & Workforce Demographics -------------
Commercial Real Estate
Co Vacancy Rate X
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201901 201903
·!f!· View on Tableau Public
■ Carlsbad
San Diego County
■ Nort County Avg w/o Carlsbad
2020 01 2020 03 2021 01 2021 03 2022 01 2022 03 202301 2023 03 2024 01
(CoStar Group, www.costar.com, 2024)
SJ ... ~□~ ~ Share
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{city of
Carlsbad
NEW DISCUSSION
•Last subcommittee staff received direction to
return with additional information regarding:
o Transportation & Mobility
o North County Transit District Carlsbad
Connector Pilot
o Parking in the Village
INNOVATION & ECONOMIC DEVELOPMENT
FISCAL YEAR
2024-25
(_City of
Carlsbad
(city of
Carlsbad
Mobility
•General Plan Mobility Element (2025)
•Sustainable Mobility Plan (2021)
•Keep the City of Carlsbad moving with livable streets that
provide a safe, balanced, cost-effective, multimodal
transportation system (vehicles, pedestrians, bikes,
transit) accommodating the mobility needs of all
community members, including children, the elderly, and
the disabled. (3-G.1)
•Improve connectivity for residents, visitors, and
businesses (3-G.2)
•Manage parking to support all modes of transportation
and ensure efficient use of land. (3-G.4)
INNOVATION & ECONOMIC DEVELOPMENT
The Mobilicy Elemen, seeks co enhance ••hide
«'a/king, bicycling, and Public transPortation '
syscems ope ions « ,,thin Carlsbad, and •mPro, e
mob,Jny through increased connecr,.,,tYand
inte/1,gent lransPortacion managemenc,
Increasing transPortacion opcions and imPro,,ing
connea,.,icy «'ichm ch, c,cy are core <'a/z,,5 of che Carlsbad Commun;cy \/2sion and
also s11pPor, ocher core t rilues of che t 'is,on,
including s11stainabilicy, access co recreacion
and ac,,,,, healthy hfescy/es, and neighborhoo,1 rctitalitation.
Carlsbad Connector (2019-20)
•Microtransit Pilot at Carlsbad Poinsettia Station
•First microtransit pilot program in San Diego county:
Partnership with SANDAG, NCTD and City of Carlsbad
•Extend the reach of the COASTER for commuters traveling
between Poinsettia Station and Palomar Airport Road
Business park
•Achieved approximately 100 trips per day
•Discontinued due to the COVID-19 Pandemic
INNOVATION & ECONOMIC DEVELOPMENT
North County Microtransit
•Oceanside gO’side Shuttle
•Serves downtown Oceanside and surrounding
neighborhoods
•One year pilot program
•Partnership between Oceanside, Visit Oceanside and
SANDAG
•Operates 7 days a week during May – Nov. / 5 days Off
Season
•Averages 220 – 85 passengers per day
•Encinitas Microtransit Planning Study
•Vista NCTD+ Microtransit Pilot (~2025)
INNOVATION & ECONOMIC DEVELOPMENT
Legend
gO'side Shuttle
A Service Area
SPRINTER
COASTER/Amtrak N
Ci) Station Map Not
to Scale
Village & Barrio Parking Study
•Internal staff reviewing the most recent study
data
•Will agenize it for subcommittee at a future
date
INNOVATION & ECONOMIC DEVELOPMENT
FISCAL YEAR
2024-25
(_City of
Carlsbad
NEW ACTION BASED ON SUBCOMMITTEE FEEDBACK
GOAL 3.1:GROW AND SUPPORT KEY INDUSTRIES
Objective: Evaluate opportunities to improve mobility for visitors, residents, and the workforce:
INNOVATION & ECONOMIC DEVELOPMENT
Action: Use data to identify specific mobility issues and select projects from
the City’s Sustainable Mobility Plan and Parking Management Plan that will
result in a higher quality of life for Carlsbad residents and workers.
Deliverable: Propose actions from the PMP and SMP that will help address
parking challenges experienced by businesses. Provide direction to staff to
coordinate engagement with businesses if there is service level support.
Implementation: Commences in fiscal year 2025-26
{city of
Carlsbad
NEW ACTION BASED ON SUBCOMMITTEE FEEDBACK
INNOVATION & ECONOMIC DEVELOPMENT
Action:
Deliverable:
Implementation: Commences in fiscal year 2024-25
{city of
Carlsbad
FY 2024-2025 STRATEGIC
ACTIONS
•Total actions proposed: 39
•Continuing actions: 22
•New actions: 17
INNOVATION & ECONOMIC DEVELOPMENT
FISCAL YEAR
2024-25
(_City of
Carlsbad
BUDGET CONSIDERATIONS
FY 2024-25 recommendation includes 39 total
actions.
$75,000 less than FY 2023-24
recommendation utilizing ongoing funding of
$110,000 in FY 2024-2025.
Action plan implementation is contingent on a
service level consistent with fiscal year 2023-
2024.
Subcommittee recommendation on the action
plan will be presented to City Council.
INNOVATION & ECONOMIC DEVELOPMENT
{city of
Carlsbad
ECONOMIC DEVELOPMENT STRATEGIC PLAN –
FISCAL YEAR 2024-25 ECONOMIC DEVELOPMENT
STRATEGIC ACTIONS
Recommendation: Receive an update on the implementation of the
Economic Development Strategic Plan. Discuss the proposed Economic
Development Strategic Actions - fiscal year 2024-25 and make a
recommendation for City Council consideration during the fiscal year
2024-25 budget process.It
e
m
2
INNOVATION & ECONOMIC DEVELOPMENT
{city of
Carlsbad