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HomeMy WebLinkAbout2024-06-11; City Council; ; Carlsbad Tourism Business Improvement District Annual ReportCA Review AZ Meeting Date: June 11, 2024 To: Mayor and City Council From: Scott Chadwick, City Manager Staff Contact: Matt Sanford, Economic Development Manager matt.sanford@carlsbadca.gov, 442-339-5987 Subject: Carlsbad Tourism Business Improvement District Annual Report Districts: All Recommended Action Accept and file the Carlsbad Tourism Business Improvement District Annual Report for Fiscal Year 2024-25. Executive Summary Tourism is a crucial driver of Carlsbad's economy, and the Carlsbad Tourism Business Improvement District promotes the city as a destination while supporting tourism growth and industry improvements to enhance its appeal to visitors. The district covers all of the City of Carlsbad, representing 42 hotels and roughly 400 short-term vacation rentals. As approved by the City Council, the district collects an assessment of 2% of the daily room night cost, which is charged to visitors who stay at any lodging establishment in Carlsbad. This provides a roughly $7 million budget for the organization to conduct destination marketing services. State law requires the district to submit an annual report to the City Council. This report, Exhibit 1, provides information on the district’s operations and improvements, budget and assessment estimates for the coming fiscal year. The City Council is being asked to accept this report. The district is governed by what is known as a Management District Plan. The improvements and activities to be carried out by Visit Carlsbad in fiscal year 2024-25, which are detailed in the annual report, are consistent with the plan, and there are no proposed changes. Explanation & Analysis Background The city’s first Tourism Business Improvement District was established in 2005 under California’s Parking and Business Improvement Area Law of 1989. Because of limitations in that law, the City Council approved the establishment of a new Carlsbad Tourism Business Improvement District under the Property and Business Improvement District Law of 1994 (California Streets and Highways Code Section 36600) on April 18, 2023. June 11, 2024 Item #6 Page 1 of 27 The City Council designated the Carlsbad Convention and Visitors Bureau, a 501(c)(6) corporation doing business as Visit Carlsbad, to provide tourism promotion services for the re- established district in the role of the district’s Owners’ Association. The new district and the corresponding assessment began operating on July 1, 2023, as approved in its Management District Plan. Tourism industry Tourism supports more than 19,000 jobs in the city. The industry also generates revenue from sales tax, property tax and, most notably, the transit-occupancy tax, which is the tax on overnight lodging stays in the city. This tax accounts for roughly 15% of the city’s General Fund revenues. While patterns have been inconsistent during the past few years of economic uncertainty, travel has become a higher priority in the minds of consumers, and data show that travelers are continuing to take trips despite rising costs. This is reflected in the hotel performance in Carlsbad from July 1, 2023, through March 31, 2024, showing occupancy up by 5.1% over the same timeframe in the previous year and revenue per available room up by 2.6%.1 District funding Funds collected for the previous district and the recently re-established district must be kept separate under state law. During the new district’s first year, the fiscal year ending June 30, 2024, in addition to receiving the funds it collected from the year’s assessments, Visit Carlsbad received $7.4 million from the previous district. This represented unused funds from the previous district that the organization was subsequently contracted to use on destination marketing services. Visit Carlsbad spent the $7.4 million before using funding collected under the new district, using it to pay for all of its FY 2023-24 operations other than golf-related programs and services and certain group incentive program costs. The majority of the funds from the previous district were used on sales and marketing expenses. The funds from the previous district have been completely spent, though services paid for by those funds are still being rendered. Once those services are complete, the previous district’s Advisory Board will consider a recommendation to formally disestablish the previous district. The previous district could not maintain a contingency or reserve fund because of the limitations of the state law under which it was established. Instead, the city effectively held a reserve for the district, consisting of the assessments collected less the funds sent to Visit Carlsbad. Because it was receiving funding collected under the previous district in addition to its regular assessments, Visit Carlsbad took the prudent step of allocating $1.8 million as a contingency/reserve fund. Fiscal year 2023-24 accomplishments The following is a summary of Visit Carlsbad’s accomplishments in fiscal year 2023-24 (as of March 31, 2024). 1 Hotel performance numbers are not reflected in the monthly Smith Travel Research hotel performance report because Omni La Costa closed 200 rooms for renovations from September 2023 to April 2024. June 11, 2024 Item #6 Page 2 of 27 Goal 1: Enhance the destination and brand • Grew owned media audience by 12.8% • Secured 44 earned media placements covering Carlsbad as a travel destination in outlets with an advertising equivalency of $10.1 million • Launched the Carlsbad Good Ride transportation system in partnership with Circuit, providing over 7,700 riders with free rides in 100% electric vehicles Goal 2: Drive year-round demand • Grew year-over-year hotel occupancy during need periods, the times of the year when lodging businesses are not naturally full, by 5% and revenue per available room by 2.6% (See Footnote 1) • Generated 60,758 incremental trips with fall and spring advertising campaigns using the Datafy advertising platform • Trained 482 travel agents and tour operators from key international markets • Secured 24 million advertising impressions through campaigns targeted to Mexico, Canada and the United Kingdom Goal 3: Grow corporate/meetings business • Supported 79 groups in contracting to hold their conferences in Carlsbad with the Group Incentive Program, generating over 52,000 group room nights and $17 million in group room revenue Goal 4: Grow the organization • Established Visit Carlsbad’s organizational values • Recognized as “Best Place to Work (Small Company)” in the 2024 Carlsbad Business Achievement and Distinction Awards • Earned Carlsbad Green Business Certification and became a Kindness Certified company Fiscal Analysis There is no immediate fiscal impact as a result of this item. The city will continue to receive a fee of 2% of the amount collected by the district to cover administration costs, consistent with current practice. Because the district’s programs are intended to increase tourism visits to the city, there may be a resulting increase in transient occupancy tax and sales tax revenues. Next Steps Visit Carlsbad will continue to act as the Owners’ Association for the district and conduct destination marketing services for Carlsbad. City staff will work with the organization to ensure the tourism industry is supported and able to operate to its full potential. In the first part of fiscal year 2024-25, Visit Carlsbad plans to work with its board of directors, tourism business partners, elected officials and community stakeholders to establish its next three-year strategic plan, covering 2025-2027. The organization will also evolve its destination brand advertising campaign and expand investments into emerging domestic and international target markets. June 11, 2024 Item #6 Page 3 of 27 Environmental Evaluation The recommended action does not require environmental review because it does not constitute a project within the meaning of the California Environmental Quality Act under California Public Resources Code Section 21065 in that it has no potential to cause either a direct physical change in the environment or a reasonably foreseeable indirect physical change in the environment. Exhibits 1. Carlsbad Tourism Business Improvement District Annual Report for FY 2024-25 June 11, 2024 Item #6 Page 4 of 27 July 1, 2024 – June 30, 2025 Carlsbad Tourism Business Improvement District 2024/25 Annual Report Submitted to the City of Carlsbad pursuant to Streets and Highways Code section 36650, for the period from July 1, 2024 through June 30, 2025 08 Fall Exhibit 1 June 11, 2024 Item #6 Page 5 of 27 Contents Boundaries .............................................................................. 3 Improvements and Activities FY 2024/2025 ............................... 4 Cost .......................................................................................... 7 FY 24/25 Projections .......................................................................................................... 7 FY 23/24 Projections .......................................................................................................... 7 Assessment ............................................................................. 8 Assessment ............................................................................................................................ 8 Penalties and Interest ........................................................................................................ 9 Surplus and Other Funding ................................................ 10 Surplus .................................................................................................................................. 10 Other Funding ..................................................................................................................... 10 Appendix – Assessed Businesses ..................................... 11 Prepared by Civitas (800) 999-7781 civitasadvisors.com June 11, 2024 Item #6 Page 6 of 27 Carlsbad Tourism Business Improvement District 2024/25 Annual Report 3 Boundaries There are no proposed changes to the Carlsbad Tourism Business Improvement District (CTBID) boundaries. The CTBID will continue to include all lodging businesses, existing and in the future, available for public occupancy located within the boundaries of the City of Carlsbad. A complete listing of lodging businesses currently assessed within the CTBID can be found in Appendix 1. June 11, 2024 Item #6 Page 7 of 27 Carlsbad Tourism Business Improvement District 2024/25 Annual Report 4 Improvements and Activities FY 2024/2025 Background Visit Carlsbad converted from the Parking and Business Improvement Area Law of 1989 (89 Law) to the Property and Business Improvement District Law of 1994 (94 Law) on July 1, 2023. During the fiscal year ending June 30, 2024, in addition to receiving 94 Law funds, the organization received $7.4M from the City of Carlsbad for funds held by the City under the 89 Law. The 89 Law funds were used by Visit Carlsbad prior to using the 94 Law funds and funded all operations other than golf- related programs and services and certain group incentive program costs in the fiscal year ending June 30, 2024. The majority of the 89 Law funds were used on Sales & Marketing expenses. Visit Carlsbad had not had a “contingency/reserve” prior to the fiscal year ending June 30, 2024. Prior to converting to the 94 Law on July 1, 2023, the City of Carlsbad effectively held a TBID reserve (amounts collected less funds sent to Visit Carlsbad). Due to receiving both 89 Law and 94 Law funds during the fiscal year, Visit Carlsbad took the prudent step to allocate $1.8M to fund the contingency/reserve to a reasonable level. The improvements and activities to be provided for FY 2024/2025 are consistent with the Management District Plan and continue to be executed by the CTBID owners’ association, Carlsbad Convention and Visitors Bureau, dba Visit Carlsbad (Visit Carlsbad). There are no proposed changes. Visit Carlsbad’s first-ever 3-year strategic plan will conclude at the end of calendar year 2024. The first strategic plan centered on building and growing the organization with new funding and fully recovering tourism following the COVID-19 pandemic. Visit Carlsbad will again engage its stakeholders to craft a new strategic plan that will run through the end of 2027. Sales & Marketing A sales and marketing program will promote assessed businesses as tourist, meeting, and event destinations. The sales and marketing program will have a central theme of promoting Carlsbad as a desirable place to visit overnight. The program will have the goal of increasing demand for overnight visitation and room night sales at assessed businesses, and may include the following activities: • Internet marketing efforts to increase awareness and optimize internet presence; • Print and digital ads in magazines and newspapers targeted at potential visitors; • Television and radio ads targeted at potential visitors; June 11, 2024 Item #6 Page 8 of 27 Carlsbad Tourism Business Improvement District 2024/25 Annual Report 5 • Development and implementation of a public relations and communications strategy, inclusive of social media outlets and press release distribution designed to increase overnight visitation at assessed businesses; • Attendance of trade shows; • Sales missions; • Familiarization tours; • Preparation and production of print and electronic collateral promotional materials such as brochures, flyers and maps; • Attendance at professional industry conferences and affiliation events; • Lead generation activities, including a Group Incentive Program, designed to attract group events to Carlsbad; • Director of Sales meetings to plan and coordinate group direct promotion efforts; • Director of Marketing and Marketing Manager meetings to plan and coordinate leisure promotion efforts; and • Other sales & marketing programs and activities that increase demand for overnight visitation to assessed businesses. Golf-Related Programs & Services For lodging businesses that elect to pay the additional one percent (1%) assessment as authorized in the Management District Plan for golf-related services, such services may include, but are not limited to: • Golf signage and such equipment related specifically to the promotion of golf to increase demand for overnight visitation to lodging businesses paying the additional assessment; • Joint marketing related to the promotion of golf and golf courses included within the CTBID to increase demand for overnight visitation to lodging businesses that are paying the additional assessment; • Marketing promotion such as radio, TV, or print advertising of golf and golf courses included within the CTBID to increase demand for overnight visitation to lodging businesses paying the additional assessment; • On-line/internet promotions jointly advertising golf and golf courses included within the CTBID to increase demand for overnight visitation to lodging businesses paying the additional assessment; • Marketing and sales staff time spent on joint marketing efforts to increase demand for overnight visitation to lodging businesses paying the additional assessment; and • Other programs and activities that promote golf-related tourism and confer a specific benefit to the lodging businesses that are paying the additional assessment. June 11, 2024 Item #6 Page 9 of 27 Carlsbad Tourism Business Improvement District 2024/25 Annual Report 6 Grant Program The grant program will fund projects and events that increase overnight visitation to assessed businesses, as well as fund programs that alleviate challenges to maximizing occupancy rates. The objectives of the grant program are to: encourage the development of innovative tourism products; elevate Carlsbad’s brand as a premier destination; promote collaboration within and across sectors of the tourism industry; and reach important travel segments such as multicultural, family and senior markets. Policies relating to the grant program shall be determined by the Visit Carlsbad Board annually. Administration & Operations The administration & operations portion of the budget shall be utilized for administrative staffing costs, office costs, advocacy, and other general administrative costs such as insurance, legal, and accounting fees. Contingency/Reserve Contingency/reserve funds are set aside to cover unexpected costs or opportunities that may arise. Policies relating to contributions to the reserve fund, the target amount of the reserve fund, and expenditure of monies from the reserve fund shall be determined by the Visit Carlsbad Board. The reserve fund may be used for the costs of renewing the CTBID. City Administration Fee The City of Carlsbad shall be paid a fee equal to two percent (2%) of the amount of assessments collected to cover its costs of collection and administration. June 11, 2024 Item #6 Page 10 of 27 Carlsbad Tourism Business Improvement District 2024/25 Annual Report 7 Cost FY 24/25 Projections The cost of providing improvements and activities for FY 24/25 is consistent with the Management District Plan. The anticipated total budget for FY 24/25 is $7,100,000 in anticipated collections and $4,133,000 in carry over from the previous year, for a total estimated assessment budget of $11,233,000. All budget category allocations are within the authorized twenty percent (20%) adjustment of the total budget from the prior year. Category % FY 24/25 Budgeted $ FY 23/24 Carry Over FY 24/25 Total Budget Sales & Marketing 47% $3,337,000 $3,597,000 $ 6,934,000 Golf-Related Programs/Services 16% $1,136,000 $ 536,000 $ 1,672,000 Grants Program 5% $ 355,000 - $ 355,000 Contingency/Reserve 24% $1,704,000 - $ 1,704,000 Admin & Operations 6% $ 426,000 - $ 426,000 City Admin Fee 2% $ 142,000 - $ 142,000 Totals 100.0% $7,100,000 $4,133,000 $11,233,000 FY 23/24 Projections The budgeted FY 23/24 assessment collections are $6,800,000. The FY 23/24 projected assessment collections were slightly higher than budgeted at $7,100,000. Budgeted and projected expenses are shown below with the categorical breakdown. All budget category allocations are within the authorized twenty percent (20%) adjustment of the total budget from the prior year. Category FY 23/24 Budgeted FY 23/24 Projections % $ -/+ Change % $ Spent $ Carryover Sales & Marketing 67% $4,556,000 -10% $ 450,000 $3,597,000 Golf-Related Programs/ Services 16% $1,088,000 - $ 600,000 $ 536,000 Grants Program 5% $ 340,000 -5% - - Contingency/Reserve 6% $ 408,000 +19 $1,775,000 - Admin & Operations 4% $ 272,000 -4% - - City Admin Fee 2% $ 136,000 - $ 142,000 - Total 100% $6,800,000 $2,967,000 $4,133,000 June 11, 2024 Item #6 Page 11 of 27 Carlsbad Tourism Business Improvement District 2024/25 Annual Report 8 Assessment There is no change in the method and basis of levying the assessment. Assessment The annual assessment rate is two percent (2%) of gross short-term room rental revenue. Based on the lack of benefit received, assessments will not be collected on revenue resulting from occupancies of any officer or employee of a foreign government who is exempt by reason of express provision of federal law or international treaty. Lodging businesses may elect to pay an additional one percent (1%) assessment. The funds raised through this additional lodging business assessment shall be used to promote golf-related programs and activities, thereby increasing demand for room night sales for lodging businesses that have opted in to pay the additional voluntary assessment. The proceeds of the additional assessment will pay for golf-related programs and services specifically tailored only to those paying the additional assessment. The following businesses have elected to pay the additional one percent (1%) for fiscal year 2024/25: Carlsbad by the Sea, Cassara Carlsbad, Fairfield Inn and Suites Carlsbad, Hilton Cape Rey – Carlsbad, Hilton Garden Inn Carlsbad Beach, Omni La Costa, Park Hyatt Aviara, Sheraton Carlsbad Resort and Spa, and The Westin Carlsbad Resort and Spa. The term “gross room rental revenue” as used herein means: the consideration charged, whether or not received, for the occupancy of space in a lodging business valued in money, whether to be received in money, goods, labor or otherwise, including all receipts, cash, credits and property and services of any kind of nature, without any deduction therefrom whatsoever. Gross room rental revenue shall not include any federal, state or local taxes collected, including but not limited to transient occupancy taxes. Assessments are levied upon and a direct obligation of the assessed lodging business. However, the assessed lodging business may, at its discretion, pass the assessment on to transients. The amount of assessment, if passed on to each transient, shall be disclosed in advance and separately stated from the amount of rent charged and any other applicable taxes, and each transient shall receive a receipt for payment from the business. If the CTBID assessment is identified separately it shall be disclosed as the “CTBID Assessment.” As an alternative, the disclosure may include the amount of the CTBID assessment and the amount of the assessment imposed pursuant to the California Tourism Marketing Act, Government Code §13995 et seq. and shall be disclosed as the “Tourism Assessment.” The assessment is imposed solely upon and is the sole obligation of the assessed lodging business even if it is passed on to transients. The assessment shall not be considered revenue for calculation of transient occupancy taxes. Bonds shall not be issued. June 11, 2024 Item #6 Page 12 of 27 Carlsbad Tourism Business Improvement District 2024/25 Annual Report 9 Penalties and Interest The CTBID shall reimburse the City of Carlsbad for any costs associated with collecting unpaid assessments. If sums in excess of the delinquent CTBID assessment are sought to be recovered in the same collection action by the City of Carlsbad, the CTBID shall bear its pro rata share of such collection costs. Assessed businesses which are delinquent in paying the assessment shall be responsible for paying: 1. Original Delinquency. Any owner of an assessed lodging business who fails to remit any assessment imposed by the Management District Plan within the time required shall pay a penalty of ten percent (10%) of the amount of the assessment in addition to the amount of the assessment. 2. Continued Delinquency. Any owner of an assessed lodging business who fails to remit any delinquent remittance on or before a period of thirty (30) days following the date on which the remittance first became delinquent shall pay a second delinquency penalty of ten percent (10%) of the amount of the assessment in addition to the amount of the assessment and the ten percent (10%) penalty first imposed. 3. Audit Deficiency. If, upon audit by the City of Carlsbad, an owner of an assessed lodging business is found to be deficient in their return or remittance, or both, the City of Carlsbad shall immediately invoice the owner for the amount of the net deficiency plus a penalty of ten percent (10%) of the net deficiency. If the owner of an assessed lodging business fails or refuses to pay the deficient amount and applicable penalties within fourteen (14) days of the date of the invoice, an additional penalty shall be imposed at the rate of one percent (1%) per day of the net deficiency, not to exceed ten percent (10%). 4. Fraud. If the City of Carlsbad determines that the nonpayment of any remittance due is due to fraud, a penalty of twenty-five percent (25%) of the amount of the assessment shall be added thereto in addition to the penalties stated in subsections 1 and 2 of this section. 5. Interest. In addition to the penalties imposed, any owner of an assessed lodging business who fails to remit any assessment imposed by the Management District Plan shall pay interest at the rate of one and one-half percent (1.5%) per month or fraction thereof on the amount of the assessment, exclusive of penalties, from the date on which the remittance first became delinquent until paid. 6. Penalties Merged with Assessment. Every penalty imposed and such interest as accrues under the provisions of this section shall become a part of the assessment required to be paid in accordance with the Management District Plan. June 11, 2024 Item #6 Page 13 of 27 Carlsbad Tourism Business Improvement District 2024/25 Annual Report 10 Surplus and Other Funding Surplus The estimated amount of surplus to be carried over from the previous year is $4,133,000. Other Funding No contributions were made from sources other than the CTBID assessment. June 11, 2024 Item #6 Page 14 of 27 Carlsbad Tourism Business Improvement District 2024/25 Annual Report 11 Appendix – Assessed Businesses Business Name Address City/State/Zip 129 MAPLE 2715 CARLSBAD BLVD Carlsbad, CA 92008-2210 155 SYCAMORE RENTAL 2715 CARLSBAD BLVD Carlsbad, CA 92008-2210 180-190 WALNUT PROPERTIES LLC - 180A 1641 AMANTE CT Carlsbad, CA 92011-4041 180-190 WALNUT PROPERTIES LLC - 180B 1641 AMANTE CT Carlsbad, CA 92011-4041 180-190 WALNUT PROPERTIES LLC - 190 1641 AMANTE CT Carlsbad, CA 92011-4041 2005 COSTA DEL MAR UNIT 647 2647 GATEWAY RD STE 105- 201 CARLSBAD, CA 92009-1755 224 NORMANDY LANE VACATION RENTAL 800 GRAND AVE STE 110 Carlsbad, CA 92008-1814 226 NORMANDY LANE VACATION RENTAL 800 GRAND AVE 110 Carlsbad, CA 92008-1814 2361 BUENA VISTA 2715 Carlsbad BLVD Carlsbad, CA 92008-2210-San Diego 237 NORMANDY LLC 11 Oceanaire DR Rancho Palos Verdes, CA 90275- 5038-Los Angeles 2445 OCEAN STREET LLC - UNIT A PO BOX 675324 RANCHO SANTA FE, CA 920670000 2445 OCEAN STREET LLC - UNIT B PO Box 675328 Rancho Santa Fe, CA 92067-5328 2445 OCEAN STREET LLC - UNIT C PO Box 675328 Rancho Santa Fe, CA 92067-5328 2680 OCEAN 2680 OCEAN ST Carlsbad, CA 92008-2237 2751 OCEAN ST PO BOX 4248 CARLSBAD, CA 92018 2SEEKPEACEHOUSE 3955 HIBISCUS CIR Carlsbad, CA 92008-4116 3065 OCEAN ST - A PO BOX 220 DEL MAR, CA 920140000 3065 OCEAN ST - B PO BOX 220 DEL MAR, CA 920140000 3065 OCEAN ST - C PO BOX 220 DEL MAR, CA 920140000 3080 LINCOLN UNIT 16 6565 BIRCH DR SANTA ROSA, CA 95404-8587 3287 LINCOLN VACATION RENTAL PO BOX 1426 Carlsbad, CA 92018-1426 3454 CARLSBAD BLVD 2714 ARLAND RD Carlsbad, CA 92008-1501 3510 GARFIELD STREET 28 Centaurus WAY Trabuco Canyon, CA 92679-5115- Orange 3512 GARFIELD STREET 28 Centaurus WAY Trabuco Canyon, CA 92679-5115- Orange 3570 LLC -UNIT C PO BOX 1726 CARLSBAD, CA 920180000 3570 LLC-UNIT A PO Box 1726 Carlsbad, CA 92018-1726 3570 LLC-UNIT B PO BOX 1726 CARLSBAD, CA 920180000 3570 LLC-UNIT D PO BOX 1726 CARLSBAD, CA 920180000 3570 LLC-UNIT E PO BOX 1726 CARLSBAD, CA 920180000 365VACATIONS LLC 7040 AVENIDA ENCINAS STE 104-553 Carlsbad, CA 92011-4653 3660 CARLSBAD BOULEVARD TRUST PO BOX 24785 DENVER, CO 80224 3662-3664 GARFIELD STREET LLC PO BOX 4604 CARLSBAD, CA 920180000 3718 CARLSBAD BLVD 107 Reino RD STE 342 Newbury Park, CA 91320-3710 3722 CARLSBAD BLVD PROPERTY 29991 Via Norte Temecula, CA 92591-1650 376 ACACIA AVE PO BOX 9 CARLSBAD, CA 920180000 378 ACACIA AVE PO BOX 9 CARLSBAD, CA 920180000 3900 GS HOLDINGS LLC 402 Wilshire RD Oceanside, CA 92057-2903-San Diego 3900 GS HOLDINGS LLC - UNIT A 402 Wilshire RD Oceanside, CA 92057-2903 June 11, 2024 Item #6 Page 15 of 27 Carlsbad Tourism Business Improvement District 2024/25 Annual Report 12 3915 LINMAR LANE LLC 1636 Granada AVE San Diego, CA 92102-1436-San Diego 4 LITTLE BROTHERS LLC 50 Regato Rancho Santa Margarita, CA 92688-3003 4020 SYME LLC 23962 Plant AVE Mission Viejo, CA 92691-3722 4273 HIGHLAND PO BOX 976 HANALEI, HI 976140000 434 TAMARAK LLC 4193 Flat Rock DR 100 Riverside, CA 92505-7111 435 TAMARACK AVE 12806 W MAYA WAY PEORIA, AZ 85383-2832 4650 PARK DRIVE LLC 4650 PARK DR Carlsbad, CA 92008-4243 5118 SHORE DRIVE LLC 26932 Oso PKWY Ste 295 Mission Viejo, CA 92691-5899 5185 SHORE DRIVE CARLSBAD 1041 YALE ST SANTA MONICA, CA 90403-4715 5290 EL ARBOR 5280 EL ARBOL DR Carlsbad, CA 92008-4316 5340 CARLSBAD BLVD VACATION RENTAL 5360 LOS ROBLES DR Carlsbad, CA 92008-4330 6479 SURFSIDE LLC 273 N EAST CAPITOL ST SALT LAKE CITY, UT 841030000 A CARLSBAD VACATION RENTAL 2433 JEFFERSON ST Carlsbad, CA 92008-1411 ALEJANDRO TORREBLANCA 4225 ISLE DR Carlsbad, CA 92008-3620 ALEXANDER KNYAZEVSKIY-260 TAMARACK 260 TAMARACK AVE Carlsbad, CA 92008-4061 ANATRA VACANZA 932 ANATRA CT Carlsbad, CA 92011-4876 ANCHORAGE INVESTMENTS LLC - 4347 4367 HIGHLAND DR Carlsbad, CA 92008-4226 ANDRE JACKSON 300 CARLSBAD VILLAGE DR 108A-21 Carlsbad, CA 92008-2990 ANDREW MCLENNAN COSTA BALBOA 3516 Seagate WAY STE 150 Oceanside, CA 92056-2674 ANDREW SELNA - 3481 GARFIELD UNIT B 2977 OCEAN ST Carlsbad, CA 92008-2948 ANDREW SELNA - 3481 GARFIELD UNIT C 2977 OCEAN ST Carlsbad, CA 92008-2948 ANDREW SELNA-240 PACIFIC 2977 OCEAN ST Carlsbad, CA 92008-2948 ANDREW SELNA-3001 OCEAN 2977 OCEAN ST Carlsbad, CA 92008-2948 ANDREW SELNA-3481 GARFIELD UNIT A 2977 OCEAN ST Carlsbad, CA 92008-2948 ANTHONY BOUDREAULT-5380 31947 Lodge House CT Temecula, CA 92592-4003- Riverside ANTHONY ROSS 200 Congress AVE UNIT 35AC Austin, TX 78701-4022 ANTON VISHNYAK 1045 MAGNOLIA AVE Carlsbad, CA 92008-2539 ASAP CALIFORNIA INVESTMENTS LLC 1411 Enchante WAY Oceanside, CA 92056-5675 AVI BEN-ARI 3925 LINMAR LN Carlsbad, CA 92008-4125 BARBARA D POWELL 3965 MONROE ST Carlsbad, CA 92008-2737 BARBARA DELANEY 2647 Gateway RD STE 105- 201 Carlsbad, CA 92009-1755-San Diego BARRY AND GISELLE MATSUI 81272 Merv Griffin WAY La Quinta, CA 92253-8081 BAUERN PROPERTIES 3149 COACHMAN CT OCEANSIDE, CA 92056-3602 BEACH TERRACE INN 2775 OCEAN ST CARLSBAD, CA 92008-2241 BEACHSIDE REALTY SD INC 404 Wisconsin AVE Oceanside, CA 92054-4138 BEACHY GETAWAY 2567 GLASGOW DR Carlsbad, CA 92010-5602 BELLA SIRENA CONDO 3175 MULBERRY DR S SALEM, OR 97302-5912 BEST WESTERN BEACH VIEW LODGE 2775 OCEAN ST CARLSBAD, CA 92008-2241 BEST WESTERN CARLSBAD BY THE SEA 9249 Sierra College BLVD Roseville, CA 95661-5919 BLACKWOODS LLC 5390 CARLSBAD BLVD Carlsbad, CA 92008-4308 BLUE OCEAN DREAMS LLC 331 OAK AVE Carlsbad, CA 92008-2945 BMILLS AND CO LLC 7317 E Greenway RD Scottsdale, AZ 85260-1603 BOB AND MONICA FLORA VACATION RENTAL 157 WALNUT AVE Carlsbad, CA 92008-3147 BOB AND MONICA VACATION RENTAL NO 2 157 WALNUT AVE Carlsbad, CA 92008-3147 BOB AND SUE CRUM RENTALS - 158 167 REDWOOD AVE CARLSBAD, CA 92008-4052 June 11, 2024 Item #6 Page 16 of 27 Carlsbad Tourism Business Improvement District 2024/25 Annual Report 13 BOB AND SUE CRUM RENTALS - 167 167 REDWOOD AVE CARLSBAD, CA 92008-4052 BRIDGET BLOOM 2156 Princeton AVE Los Angeles, CA 90026-1926 BRIGID FREYNE 41460 Royal Dornoch CT Temecula, CA 92591-2057 BROWN VACATION RENTALS 165 CHINQUAPIN AVE Carlsbad, CA 92008-7408 BRUCE MADDEN 28880 Corral Canyon TRL Campo, CA 91906-1200-San Diego CACL10 24 Elizabeth PL Asheville, NC 28801-2264 CALAVO RENTAL LLC 2591 WELLSPRING ST Carlsbad, CA 92010-5604 CANDELARIA CORTEZ 2647 GATEWAY RD STE 105- 201 Carlsbad, CA 92009-1757 CARLSBAD BY THE SEA 10174 Old Grove RD STE 200 San Diego, CA 92131-1652 CARLSBAD DREAM UNIT A 8305 Torrey Park TER San Diego, CA 92129-4623-San Diego CARLSBAD DREAM UNIT B 8305 Torrey Park TER San Diego, CA 92129-4623-San Diego CARLSBAD DREAM UNIT C 8305 Torrey Park TER San Diego, CA 92129-4623-San Diego CARLSBAD DREAM UNIT D 8305 Torrey Park TER San Diego, CA 92129-4623-San Diego CARLSBAD INN BEACH RESORT 5900 PASTEUR CT STE 200 Carlsbad, CA 92008-7336 CARLSBAD RENTAL 7215 WISTERIA WAY Carlsbad, CA 92011-4844 CARLSBAD VILLAGE INN 9666 Businesspark AVE STE 108 San Diego, CA 92131-1646 CAROLE ANN COLBERT 2647 GATEWAY RD STE 105- 201 Carlsbad, CA 92009-1757 CAROLINE SOLOVEI 2647 GATEWAY RD STE 105- 201 Carlsbad, CA 92009-1757 CASA DE CHINQUAPIN 460 CHINQUAPIN AVE Carlsbad, CA 92008-4103 CASA DE COSTA 12512 W Tyler TRL Peoria, AZ 85383-8070-Maricopa CASA DEL OCEANO 1313 CHINQUAPIN AVE Carlsbad, CA 92008-3547 CASA SUPREMA 2121 E PARK AVE GILBERT, AZ 85234-6219 CASAS DE PUESTA DEL SOL PO BOX 4086 CARLSBAD, CA 92018-4086 CASAS DE PUESTA DEL SOL LLC PO BOX 4086 CARLSBAD, CA 92018 CASSARA CARLSBAD 5900 PASTEUR CT STE 200 Carlsbad, CA 92008-7336 CBR HOLDINGS LLC 948 Chelsea DR Fresno, CA 93720-1359 CHATEAU DE CHARPERRY 2421 LA COSTA AVE STE C Carlsbad, CA 92009-7312 CHRIS MADDOX PO BOX 1338 BOISE, ID 83701 CHRIS PERSIDOK 318 Sprucewood DR Encinitas, CA 92024-4131-San Diego CHRISTINE WALLACE 3935 SYME DR Carlsbad, CA 92008-3569 CIMA PROPERTIES 2909 CANDIL PL CARLSBAD, CA 92009-7104 CK BALE INVESTMENTS LLC 936 ANATRA CT Carlsbad, CA 92011-4876 CLAIRE KRUGER - 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