HomeMy WebLinkAbout2024-10-03; Arts Commission; ; TGIF Concerts in the Parks 2024 SeasonOct. 3, 2024 Item #2 Page 1 of 1
Meeting Date: Oct. 3, 2024
To: Arts Commission
From: Thomas Johnston, Programs & Venues Coordinator
Staff Contact: Thomas Johnston, Programs & Venues Coordinator
thomas.johnston@carlsbadca.gov or 442-339-2093
Subject: TGIF Concerts in the Parks 2024 Season
District: All
Recommended Action
Receive a report on the TGIF Concerts in the Parks 2024 season.
Executive Summary
The Library & Cultural Arts Department produced the 2024 TGIF Concerts in the Parks series.
This presentation will provide a report of the concert series including a review of adjustments
made for the 2024 season.
Explanation & Analysis
None.
Fiscal Analysis
No financial impact.
Next Steps
None.
Environmental Evaluation
This item does not require environmental review because it does not constitute a project within
the meaning of the California Environmental Quality Act under California Public Resources Code
Section 21065 in that it has no potential to cause either a direct physical change in the
environment or a reasonably foreseeable indirect physical change in the environment.
Exhibits
None.
ARTS COMMISSION
Staff Report
Thomas Johnston, Program and Venue Coordinator
Library & Cultural Arts Department
Oct. 3, 2024
TGIF 2024
Season Highlights
{'city of
Carlsbad
Cultural Arts
ITEM 2: TGIF 2024
TODAY’S PRESENTATION
•Overview
•City Council Direction
•New enhancements for 2024
•Planning Timeline
•Band Information
•Data Points
•Next Steps
2
(b tyof
Carlsbad
Cu ltural Arts
2024 OVERVIEW
•Nine concerts
•Three community parks
•Enhanced safety measures
•FREE Bike Valet
•Corporate Sponsorships
ITEM 2: TGIF 2024
3
{"city of
Carlsbad
Cultural Arts
CITY COUNCIL DIRECTION
1)Approve recommended schedule and locations, enhanced
safety measures, and a pilot program to solicit event
sponsorships
2)Introduce an ordinance amending Municipal Code Chapter
11.32, Parks and Beaches, regarding security screening
practices
3)Review options and provide direction regarding event
ticketing/reservations
ITEM 2: TGIF 2024
4
{"city of
Carlsbad
Cultural Arts
TGIF 2024 PLANNING TIMELINE
2023
December
•City Council Approves nine concert season, with enhanced safety measures
and consideration of ticketing solutions
•Nine concert schedule approved
March
•Three park locations approved by city council: Stagecoach, Calavera Hills,
Alga Norte
June 21,2024
TGIF starts
2024
January
•Convened safety-team meeting:
outlined tasks and timetables
February
•IT research event ticketing solution
•Recommend vendor to City Council
May
•Interview and hire TGIF crew
•Band line up announced
•Affected Area notices mailed
June
•Special Use permit approved
•Hold TGIF crew orientation & training•Finalize/execute vendor service
agreements
April
•Producer selected
•Secure off-site parking lots
•Post TGIF crew hiring •Initiate service agreement process with
chosen vendors
•Select band line up
ITEM 2: TGIF 2024
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T
{'city of
Carlsbad
Cultural Arts
CONCERT SCHEDULE & LOCATIONS
PARK DISTRICT DATE
STAGECOACH COMMUNITY PARK 4 June 21
STAGECOACH COMMUNITY PARK 4 June 28
STAGECOACH COMMUNITY PARK 4 July 5
STAGECOACH COMMUNITY PARK 4 July 12
CALAVERA HILLS COMMUNITY PARK 2 July 19
CALAVERA HILLS COMMUNITY PARK 2 July 26
CALAVERA HILLS COMMUNITY PARK 2 Aug 2
ALGA NORTE COMMUNITY PARK 2 Aug 8
ALGA NORTE COMMUNITY PARK 2 Aug 16
ITEM 2: TGIF 2024
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{'city of
Carlsbad
Cultural Arts
Enhanced Security Measures
Provide a
controlled event location
1
Screen
attendees for weapons
2
Provide a robust security presence inside the event space and at access points
3
Enhance situational awareness and incident control to include quick response capabilities
4
ITEM 2: TGIF 2024
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{"city of
Carlsbad
Cultural Arts
ITEM 2: TGIF 2024
Enhanced Security & Crowd Management
•Established event perimeters
•Security screen gateways
•Secondary egress gates
•Carlsbad PD Skywatch tower
•Carlsbad Mobile Command Vehicle
•Carlsbad Fire/Life Safety on-site
Calavera Community Park site layout
8
{"city of
Carlsbad
Cultural Arts
Sponsorship Opportunities
•Communication & Engagement in partnership with the Office of
Economic Development & Innovation worked to identify a framework
for corporate sponsorship for TGIF
•A two-tiered giving program was established:
•Title Sponsorship - $10,000
•Event Sponsorship - $5,000
•Two title sponsorships:
•Carlsbad Charitable Foundation & Rincon Homes
ITEM 2: TGIF 2024
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The Logs deliver a high-energy
repertoire of classics, spanning from
Alanis Morissette to Led Zeppelin, with
hits from the Jackson Five, The Who,
and many more, guaranteed to keep
you dancing all night long
Attendance: 3,359
Bike Valet: 84
STAGECOACH COMMUNITY PARK
June 21
ITEM 2: TGIF 2024
10
{"city of
Carlsbad
Cultural Arts
A local Carlsbad band delivering the
timeless hits of the late Jimmy Buffett
alongside yacht rock classics. This
authentic nine-piece ensemble features
live steel pans and conga drums for an
unforgettable musical experience
Attendance: 3,389
Bike Valet: 74
STAGECOACH COMMUNITY PARK
June 28
ITEM 2: TGIF 2024
11
{"city of
Carlsbad
Cultural Arts
Finnegan Blue started in 2015 as an Irish rock
band, later evolving into a fusion of jazz, funk,
and afrobeat. They have since expanded their
sound to cover a wide range of styles,
including American folk, bluegrass,
Americana, New Orleans funk jazz, and
traditional Irish music.
Attendance: 1,865
Bike Valet: 32
STAGECOACH COMMUNITY PARK
July 5
ITEM 2: TGIF 2024
Finnegan Blue 12
{"city of
Carlsbad
Cultural Arts
A San Diego-based swing band, deeply
rooted in the blues, jazz, and swing sounds
of the 1920s, 1930s, and 1940s. They pay
homage to legendary performers like Louis
Armstrong, Fats Waller, and Jellyroll
Morton.
Attendance: 1,756
Bike Valet: 34
STAGECOACH COMMUNITY PARK
July 12
ITEM 2: TGIF 2024
Mad Hat Hucksters
13
{"city of
Carlsbad
Cultural Arts
Kimba Light is a vibrant, high-energy
Afro-Cuban band from San Diego,
California, known for their infectious,
dance-inducing sound. Their music
blends salsa, timba, merengue, bachata,
reggaeton, hip-hop, and funk into an
electrifying fusion.
Attendance: 2,134
Bike Valet: 48
Shuttle Ridership: 170
CALAVERA HILLS COMMUNITY PARK
July 19
ITEM 2: TGIF 2024
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{city of
Carlsbad
Cultural Arts
Performing R&B, soul, and old-school
funk, this band blends soulful melodies
with foot-stomping grooves from Top 40
hits and classics of the 70s, 80s, and 90s.
With a repertoire of over 100 songs, they
deliver a dynamic and nostalgic musical
experience.
Attendance: 3,128
Bike Valet: 99
Shuttle Ridership: 547
CALAVERA HILLS COMMUNITY PARK
July 26
ITEM 2: TGIF 2024
Brothers Igniting A Groove
(B.I.G.)
15
C cityof
Carlsbad
Cultural Arts
Polyester Express is celebrated for their
lively energy and powerful rhythm and
horn sections, staying true to the spirit of
the iconic 1970s era with meticulous
attention to detail. This full-scale dance
and show band takes audiences on a
nostalgic journey through the past while
adding a modern twist.
Attendance: 2,525
Bike Valet: 78
Shuttle Ridership: 293
CALAVERA HILLS COMMUNITY PARK
August 2
ITEM 2: TGIF 2024
16
{"city of
Carlsbad
Cultural Arts
Back to the Garden captures the essence
and artistry of the iconic Laurel Canyon
sound, paying tribute to the legendary
singer-songwriters who emerged from
Southern California.
Attendance: 2,520
Bike Valet: 78
Shuttle Ridership: 318
ALGA NORTE COMMUNITY PARK
August 9
ITEM 2: TGIF 2024
Back to the Garden
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{"city of
Carlsbad
Cultural Arts
Anthony Cullins, also known as 'The Fallbrook
Kid,' is a young guitar prodigy whose talent
far exceeds his years. His diverse musical
influences—spanning R&B, funk, soul, rock,
jazz, and blues—shine through in his unique
improvisational style, which he dubs
'psychedelic soul music.'
Attendance: 1,600
Bike Valet: 54
Shuttle Ridership: 167
ALGA NORTE COMMUNITY PARK
August 16
ITEM 2: TGIF 2024
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{"city of
Carlsbad
Cultural Arts
TGIF BY THE NUMBERS
ATTENDANCE
22,276
2,475AVG.
34% DECREASE
33,689 (2023)
BIKE VALET USERS
371
41.2 AVG.
27% DECREASE
505 (2023)
SHUTTLE RIDERS
1,495
299 AVG.
18 % DECREASE
1,823 (2023)
ITEM 2: TGIF 2024
19
0
0~ >>>
{'city of
Carlsbad
Cultural Arts
NEXT STEPS
•Cultural Arts staff meet with city partners and
contractors to collect feedback and suggest
improvements for next season
•January 2025: Present 2024 season highlights to
city council & propose 2025 – 2027 calendar
•Begin planning process with city partners
ITEM 2: TGIF 2024
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{'city of
Carlsbad
Cultural Arts