HomeMy WebLinkAboutPS 90-56; Pea Soup Andersen's; Sign Permits/Programs (PS) (9)AMERICAN HOSPITALITY MANAGEMENT INC
June 23, 1992
Mr. Michael Grim
Assistant Planner
City of Carlsbad
Planning Department
2075 Las Palmas Drive
Carlsbad, CA 92009-4859
Re: Pea Soup An&rsen’s Signage
Dear Mike:
Thank you for meeting with me and discussing the signage issues involving
Pea Soup Andersen’s hotel & restaurant complex.
To summarize what we discussed at that meeting, we would like to
accomplish the following in the very near future:
1.
2.
SERVICE STATION
We are planning on bringing in Shell as the dealership for gasoline
products at our service station. Shell would replace our existing
signage at the comer with their own (basically changing the face plates
of the existing sign cans), along with new internally lighted gas price
monument signs to replace the old wooden signs currently in place, under
a separate application to be approved by the City of Carlsbad. Shell
plans some trim painting at the facility, however the basic architechural
style would not be compromised, in fact, considerable landscaping changes
are planned that would dress up this corner allowing for much better
eye appeal.
DIRECTIONAL SIGN
We would like to propose a directional sign to be placed on top of the
old monument base. The sign would be targeted for directional purposes
only, allowing for customers coming off Interstate 5 some reckoning
of how to get to our main entrance on Paseo del Norte. We would
anticipate that this sign would be subtle and on a scale small enough
that it would be able to be read by the passing motorist seeking the
entrance to our facility. This is especially important with the coming road
construction along Palomar Airport Road, it would prove to be at best
difficult for customers to find our main entrance without some type of
directional sign in place.
Corporate Ofice 850 Palomar Airport Rd. Carlsbad, CA 92008 (619) 438-5239 Fax: (619) 931-0499
CWA 33
3.
4.
REMOVAL OF EXISTING SIGNAGE
As we discussed, we have two ('2) "Best Western" logo can signs on the
property that consist of approximately 60 square feet. We have no problem
in removing this signage to allow conformity to square footage allowances.
WALL SIGN
As we discussed at our meeting, the wall sign we have on the west end
of our property is essential to our business. As you saw in the photographs
we showed you, the freeway price sign is realistically visible to only northbound
freeway motorists, southbound motorists can see that sign just from the far
right lane, for approximately 1/10 of a mile when they are perpendicular to it,
as they pass the Palomar Airport Road exit (our exit). For all intents and
purposes, southbound motorists do not see this sign. The wall sign, however, is
mounted higher than the freeway sign, and although it too is difficult to see
due to the plant growth in the freeway median, some of the motorists can
nonetheless see this sign in time to make the Palomar Airport exit.
We discussed the problem with the weeds just off our property along the
freeway, and how their uncontrolled growth has caused problems in the
visibility of our signage. We would like to work with the City and Caltrans
to control this problem. Our landscaping program has been expanded to allow for
considerable clean-up of weeds and uncontrolled plant growth on the other side
of our property line, and perhaps between ourselves, the City and Caltrans
we can come up with installing some ground cover that would eliminate this
unsightly weed problem.
As we started the review of our sign program, Mike, we intend to submit
to the City our proposal for the change in signage at the gas station
in conjunction with our dealership agreement with Shell, followed by
an application for the directional sign described above.
We look forward to worlung with you and the City in accomplishing our
mutual goals.
xc: Mr. Ray Garrison
Code Enforcement