HomeMy WebLinkAboutPS 98-135; La Costa Towne Center; Sign Permits/Programs (PS) (2)city of
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January 26, 1999
Mr. John Hayada
Ultraneon Sign Company
5458 Complex Street, Ste 401
San Diego, CA 92123
Re: PS 98-135 - LA COSTA TOWNE CENTER SIGN PROGRAM
Dear Mr. Hayada:
Thank you for submitting the additional items requested in regard to your proposed
amendment to the La Costa Towne Center Sign Program. In order to recommend
approval of the proposed sign program, the following items will need to be addressed:
1. Provide a site plan (drawn at 1” = 20 scale minimum) which indicates the
following:
a.
b.
Show the lineal feet of buildina frontaqe facing the two public streets.
Show the lineal feet of building lease space (at the entrances to the lease
spaces).
Typically, the maximum amount of total sign area for the center shall not exceed
1.5 square feet per lineal foot of building frontage facing the street. However, due
to the unique circumstances and layout of the center, staff may consider using
the frontage of building lease space to determine the allowable sign area.
2. Prepare exhibits which show the proposed sign locations for each building.
Include complete elevations for Vons, Shops “A”, Shops “B” (including the bank),
Shops “C”, and the bank/offices at the south end of the site. Provide a summary
of all of the proposed signage. Include the proposed square footage of all wall
signs, under canopy signs, and monument signs. Directional signage is not
counted toward the allowable sign area for the center.
3. Define the sign criteria for the existing signs on Vons and the bank. Although
these are identified as “no change”, some criteria must be established in the
event of a tenant change. In addition, the existing signage must be included in
the proposed sign area.
4. Staff will not suooort the proposal for identification of Vons and/or Major Tenant
on any of the entry monuments. However, staff is supportive of center
identification at each of the five locations shown. Also, please check the
proposed sign shown as “C-3 & C-4”. The site plan indicates that this sign is
located at the entrance which has a median, however, the median is not shown
on the photo. Is this the wrong photo or are you proposing additional signs at this
location? Additional signage facing El Camino Real will not be supported.
2075 La Palmas Dr. - Carlsbad, CA 92009-1576 - (760) 438-i 161 - FAX (760) 438-0894 a9
PS 98-135 LA COSTPi-rOWNE CENTER SIGN PROGRAM ---
January 26,1999
5.
6.
7.
8.
9.
10.
11.
The proposed cabinets “Type A” appear to extend below the fascia element.
The previous sign program limited the cabinet height to 14 inches. Please clarify
the dimension at the narrowest point and include the remaining clear distance
from bottom of sign to the paving below.
Show the clear distance below the proposed under canopy sign “Type B”.
Include the sign criteria for second story tenants.
Include in the sign criteria that each tenant (other than major) may have only one
business identification sign for each lease space. Currently, several of the
tenants have two signs (Karate, Cleaners, and Chiropractic). Indicate that
duplicate signs will be removed upon implementation of the new sign program.
Include in the sign criteria that each business may have only one additional
identification sign facing El Camino Real (Type”H” and “HH”).
Staff is supportive of the interior directional signage proposed as type “F” and “E-
l”. Sign “E-2” requires further evaluation of the proposed placement. Submit a
detailed site plan showing the proposed distances from curbs.
I have included a redlined set of the proposed sign criteria with some additional
comments. Please return the redlined set with your resubmittal.
If you have any questions or wish to schedule a meeting to discuss this in more detail,
please call me at (760) 438-l 161 extension 4325.
Sincerely,
-jffmh~rn ye,,dy,
Barbara Kennedy, AICP
Assistant Planner
BK:eh
c: Chris DeCerbo