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HomeMy WebLinkAboutRP 94-06; Carlsbad by the Sea; Redevelopment Permits (RP)r 4 cmr OF CARLSBAD LAND USE REVIEW APPUCATTON FOR PAGE 1 OF 2 1) APPUCATIONS APPUED FOR: (CHECK BOXES) (FOR DEPT USE ONLY) • Master Plan • Specific Plan • Precise Development Plan • Tentative Tract Map • Planned Development Permit Q Non-Residential Planned Development • Condominivim Permit • Special Use Permit Redevelopment Permit • Tentative Parcel Map • Administrative Variance • General Plan Amendment • Local Coastal Plan Amendment • Site Development Plan • Zone Change 53 Condiuonal Use Permit 53 Hillside Development Permit 0 Environmental Impact Assessment • Variance • Planned Industrial Permit 23 Coastal Development Pennit • Planning Commission Detennination • List any other applications not specificed (FOR DEPT USE ONLY) 2) LOCATION OF PROJECT: ON THE WEST SIDE OF CARI .^RAD RI vn. (NORTH. SOUTH EAST. WEST) (NAME OF STREET) BETWEEN CHRISTIANSENWAK ICARLSBAD VILLAGE D RIVE (NAME OF STREET) 3) BRIEF LEGAL DESCRIPTION: (NAME OF STREET) (.qPF ATTACHFn) 4) ASSESSOR PARCEL NO(S). 5) LOCAL FAaUTIES MANAGEMENT ZONE 8) EXISTING ZONING 11) PROPOSED NUMBER OF RESIDENTIAL UNITS 7n^-7^i-ni: 7n^-7^7-is; 7n^-7^s-ns I 6) EXISTING GENERAL PLAN f «| : ; f^LI ' DESIGNATION V R g, R - 59) PROPOSED ZONING SAME N/A 12) PROPOSED NUMBER OF LOTS N/A 7) PROPOSED GENERAL PL^N DESIGNATION 10) GROSS SITE ACREAGE 13) TYPE OF SUBDIVISION SAME 3.5 N/A (RESIDENTIAL COMMERCIAL INDUSTRL\L) 14) NUMBER OF EXISTING RESIDENTIAL UNITS IS) PROPOSED INDUSTRIAL OFFICE/SQUARE FOOTAGE N/A 16) PROPOSED COMMERCIAL SQUARE FOOTAGE NOriE: AP«V068lifKlQ9BCiri^^ REQpaUMQIH^ FRM00016fl/90 CITY OF CARLSBAD LAND USE REVIEW APPUCATION FORM P.\GE 2 OF 2 17) PERCENTAGE OF PROPOSED PROJECT IN OPEN SPACE 18) PROPOSED SEWER USAGE IN EQUIVALENT DWELUNG UNFTS 19) PROPOSED INCREASE IN AVERAGE DAILY TRAFFIC 20) PROJECT NAME: CARI .<^Ran RY THF .^FA 111 5LL BRIEF DESCRIPTION OF PROJECT: THF REDEVELOPMENT AND EXPANSION OF CARLSRAD RY THF SFA. AN FXT sTir iC. PROFFSSTONAL CARE FACILITY. 22) IN THE PROCESS OF REVIEWING THIS APPUCATKSN IT MAY BE NECESSARY FOR MEMBERS OF CITY STAFF, PLANNING COl^^SIONERS. DESIGN AEVIEW BOARD MEMBERS. OR CITY COUNCIL MEMBERS TO INSPECT AND ENTER THE PROPERWHAT IS TME JUBJEci/ OFIHISA'PUCATION. I/WE CONSENT TO ENTRY FOR THIS PURPOSE \yniMpJo M , SIGNATURE 23) OWNER 24) APPUCANT NAME (PRINT OR TfPE) CALIFORNIA LUTHERAN HOMES NAME (PRINT OR TYPE) SAME MAIUNG ADDRESS 2313 SOUTH FREMONT AVENUE MAIUNG ADDRESS CITY AND STATE ZIP TELEPHONE ALHAMBRA CA 918Q3 818/B7Q-561Q cmr AND STATE ZIP TELEPHONE I CERTlfY THAT I AM THE LEGAL OWNER AND THAT ALL THE ABOVE INFORMATTON IS TRUE AND CORRECT •RTfHE BEST OF m KNOWLEDGE. SIGNATURE, I CERTIFY THAT I AM THE CECAL OWNER'S REPRESENTATIVE AND THAT ALL THE ABOVE INFORMATION IS TRUE AND OORRBCT TO THE BEST OF MY KNOWLEDGL/ SIGNATURE DATE FOR u?6 QNLY FEE COMPUTATION: APPUCATION TYPE FEE REQUIRED -CUfi—97-/o ftp 9H-(. ^00- <^>o CO? qfw-io /:^o. oo ^00. oo V 00- oo JULI 9W DATE STAMP APPUCATION RECEIVED RECEIVED BY: TOTAL FEE REQUIRED DATE FEE PAID RECEIPT NO. EXHIBIT "A" LEGAL DESCRIPTION PARCEL A: BLOCK 8 AND 9 OF TOWN OF CAKLSBAD, IN THE CITY OF (CARLSBAD, COUNTY OF SAN DIEGO, STATE OF CALIFORNIA, ACCORDING TO MAP THEREOF NO. 365, FILED IN THE OFFICE OF THE COUNTY RECORDER OF SAN DIEGO COUNTY FEBRUARY 2, 1887; ALSO ALL OF GARFIELD STREET ADJOINING SAID BLOCKS 8 AND 9 AS VACATED AND CLOSED TO PUBLIC USE. TOGETHER WITH THE SOUTHEASTERLY 1/2 OF CEDAR STREET AS STREET IS SHOWN ON SAID MAP ADJOINING SAID LAND ON THE NORTHWEST WHICH UPON CLOSING WOULD REVERT, BY OPERATION OF LAW TO THE ABOVE DESCRIBED LAND. PARCEL B: PARCEL 1 OF PARCEL mP NO. 3488, IN THE CITY OF CARLSBAD, COUNTY OF SAN DIEGO, STATE OF CALIFORNIA, ACCORDING TO MAP ON FILE IN THE OFFICE OF THE COUNTY RECORDER OF SAN DIEGO COUNTY, BEING A DIVISION OF A PORTION OF BLOCK 12 OF THE TOWN OF CARLSBAD, ACCORDING TO MAP THEREOF NO. 535, FILED IN THE OFFICE OF THE COUNTY RECORDER OF SAN DIEGO COUNTY. EXCEPT FROM THE NORTHWESTERLY 125.00 FEET OF THE NORTHEASTERLY 100.00 FEET -MEASURED ALONG THE NORTHEASTERLY AND NORTHWESTERLY LINES- THEREOF, ALL OIL, GAS AND OTHER HYDROCARBONS, WATER -AND STEAM- AND ALL OTHER MINERALS, WHETHER SIMILAR TO THOSE HEREIN SPECIFIED OR NOT, WITHIN OR THAT MAY BE PRODUCED FROM SAID PARCEL, PROVIDED HOWEVER, THAT THE SURFACE OF SAID PARCEL SHALL NEVER BE USED FOR THE EXPLORATION, DEVELOPMENT, EXTRACTION, REMOVAL OR STORAGE OF ANY THEREOF. ALSO EXCEPTING THE SOLE AND EXCLUSIVE RIGHT FROM TIME TO TIME TO DRILL AND MAINTAIN WELLS OR OTHER WORKS INTO OR THROUGH SAID PARCEL BELOW A DEPTH OF 500 FEET AND TO PRODUCE, INJECT, STORE AND REMOVE FROM AND THROUGH SUCH WELLS, OR WORKS, OIL, GAS, WATER AND OTHER SUBSTANCES OF WHATEVER NATURE, INCLUDING THE RIGHT TO PERFORM ANY AND ALL OPERATIONS DEEMED BY GRANTOR NECESSARY OR CONVENIENT FOR THE EXERCISE OF SUCH RIGHTS AS RESERVED BY STANDARD OIL COMPANY OF CALIFORNIA, A DELAWARE CORPORATION, IN DEED RECORDED NOVEMBER 22, 1968 AS DOCUMENT NO. 205029 OF OFFICIAL RECORDS. PARCEL C: LOTS 50, 51, 52 AND THE SOUTH 15 FEET OF LOT 49, IN BLOCK "A" OF MAP NO. 2 OF THE HAYES LAND COMPANY, -INCORPORATED- ADDITION, IN CARLSBAD, COUNTY OF SAN DIEGO, STATE OF CALIFORNIA, ACCORDING TO MAP THEREOF NO. 1221, FILED IN THE OFFICE OF THE COUNTY RECORDER OF SAN DIEGO COUNTY, NOVEMBER 4, 1909. Form Approved By City Council July 2.1991 R6«o # 9M94/KJH PROJECT DESCRIPTION/EXPLANATION PROJECT NAME: CARI .SBAD RY THE SFA APPLICANT NAME: CALIFORNIA LUTHERAN HOMES Please describe fully the proposed project. Include any details necessary to adequately explain the scope ana/or operation of the proposed project. You may also include any background infornnation and supporting statements regarding the reasons for, or appropriateness of, the application. Use an addendum sheet if necessary. Description/Explanation. I ft^ if^ 1* (W^ SEE ATTACHED JUL 1 91994 CITY OF CmiBBM R.V. 4/91 ProjOetcfrm I. INTRODUCTION A. GENERAL PROJECT DESCRIPHON The redevelopment and expansion of an existing professional care facility located in the Village area of Carlsbad. B. APPLICATIONS This submittal Includes applications for: A. Redevelopment Permit (for portion within the Village Redevelopment Zone) B. Conditional Use Permit (for portion within the R-3 Zone) C. Coastal Development Permit (project is within the Coastal Zone) D. Hillside Development Permit (for ocean front parcel with steep topography) E. Street Vacation (Christiarisen Way between Ocean Street and Carlsbad Boulevard) F. Environmental Impact Assessment C. EXiSTING CONDITiONS The Carlsbad bythe Sea Retirement Community and Health Facility is located west of Carlsbad Boulevard and north of Carlsbad Village Drive In Carlsbad, California. The Community and Health facility encompasses three separate parcels: 1) a 2.3-acre rectangular lot surrounded by Ocean Street, Grand Avenue, Carlsbad Boulevard, and Christiansen Way; 2) a 12/)00 s.f. ocean front lot west of Ocean Street and north of Grand Avenue; and 3) a 0.9-acre lot bounded by Carlsbad Boulevard, Grand Avenue, Garfield Sfreet, and existing commercial structures to the south. Parcel 1 - The large 2.3-acre parcel consists of 6 cottages on the westem portion of the site and a large U-shaped structure with 102 living units (licensed for 130) offices, meeting rooms, chapel, dining room facility and lobby on the eastern portion of the site. Site elevations range from approximately 45 feet mean sea level (m.s.l.) on the west to approximately 58 feet m.s.l. on the east. The cottages which were constructed in the mid to late 1950's consist of six multi-unit single-story residences. The multi-story large U-shaped structure was originally buitt In 1929 as a hotel. This building was later converted to a seniors facility in 1957 and then acquired by California Lutheran Homes, (CLH) in 1964. This main structure is constructed partially of unreinforced concrete masonry and currently is not in compliance to local and state seismic codes. In August 1992, CLH advised the City that It would pursue addressing the Issue and Investiage what it would take to comply with the new codes. In view of the estimated significant expense of roughly $1 iX)0,000 to bring the main residential building Into seismic compliance, as well as the likelihood that the building's plumbing, heating, electrical, and cosmetic features would require major upgrading, the cost escalates rapidly and substantially. Adiitionally, the building's rooms are converted hotel rooms that are too few, too small and poorly configured compared with our competitors. The main building is confronted with many accessibility Issues for aging seniors, and the insufficiency of room size and number are rapidly making the Carlsbad campus economically unfeasible. Parcel 2-The beach front property which ranges in elevation from approximately 7 to 44 feet (m.s.l.) currently is utilized as a scenic viewing area. Existing improvements include a concrete stairway, landings and benches. The lot is fenced off and covered with ice-plant. Parcels- The 0.9-acre lot located on the south side of Grand Avenue currently consists of a single story. 59 bed skilled nursing facility (SNF) and small community center, both built in 1974. In addition to the structure on the lot. Improvements include two parking areas and garages at the southwest comer of the lot. Site elevations range form approximately 50 to 57 feet m.s.l. II. DETAILED PROJECT DESCRIPTION The redevelopment of Carisbad by the Sea will consist of new structures on all 3 parcels with a replication of the facade frOQing on Carisbad Boulevard. The proposed redeveloped project will include^?2commercial living units. 33 skilled nursing beds. 2 visitor units, therapy center with pool and exercise facilities, dining facility, subterranean parking for 229 cars, 10 surface parking spaces, a main entry porte-cochere, offices, communlty/multl-purpose room, miscelkar^ous ancillary facilities (such as beauty shop, storage, laundry and maintenance), miscellaneous activity rooms (for crafts, cards, billiards, exercise, library, lounge), a roof garden and beach observation deck, therapeutic gardens and landscaped outdoor spaces, a public pedestrian promenade along Grand Avenue, upgraded public street improvements and increased public paridng. The existing Christiansen Way between Carisbad Boulevard and Ocean Street is proposed for vacation. In Its place will be a short private cul-de-sac accessed from Carisbad Boulevard. This cul-de-sac will serve both Carisbad by the Sea and the Saint Michaels Episcopal Church. Service and loading facilities shall be located on the norfh side of the main building and accessed from this cul-de-sac. Further to the west, a 30' public right of way will be maintained from Ocean Street to intersect with the south end of Garfield Street. Both property owners on the north side of Christiansen Way have reviewed the conceptual plans on numerous occasions and have offered their support of the project, (see attached letters). The architectural program includes structures of various heights and levels with a unifying Mediterranean Mission revival design theme which complements and emulates many of the elements found in the existing facade. This will assure that the character of the existing building will be maintained and preserved. Building heights and setbacks are consistent with City code requirements and adjacent properties. Parcel 1 Includes the primary or core facilities for the project. The structure includes subterranean parking and storage areas across the majority of the site, basement level or back-of-house uses below the eastern portion ofthe site. 2 levels of living units above grade in the westem third (BAOZ). 2 replicated single story octagonal elements anchoring the comers of the front, a 3 level replicated porte-cochere, and 3 levels above grade which will Include lobby, dining, offices, support facilities, a second story skilled nursing facility and various living units. Access to the subterranean parking is on the north side of the site at the end of the shared private street (formerly Christiansen Way). Parcel 2 Includes a 3 level structure with an ocean view terrace (roof deck) for additional outdoor recreational use. This structure has living units and parking all situated low eriough on the beach slope to maintain an open visual corridor to the sea from Ocean Street. No sea-walls are anticipated for this site. Parcel 3 Includes a split level. 3 story structure with subterranean p)ari<ing. Paridng access is from Garfield Street with pedestrian access on Grand Avenue. A therapy center with pool and additional living units are all located above grade on this parcel. III. PROJECT PROGRAM AND DESIGN CONSIDERATIONS Land Use - The basic Intent of this project is to upgrade an antiquated, obsolete and underutilized existing care facility. It Is not the desire of CLH to change the existing land use which they hove maintained for nearly 40 years. However, the standards for providing quality care for the aged has changed significantly since Carisbad by the Sea was created through the conversion of the prior Carlsbad Mineral Springs Hotel. Spatial and support service requirements have increased over the years. Market demands, geriatric medical improvements and an older population which grows larger and more active have also helped to reshape and establish the development program for a renovated Carisbad by the Sea. All current and existing activities will be maintained yet their locatlorTs or relative size will be modified to meet current needs and create a more efficient, comprehensive and visually pleasing overall campus. Efficiency of the site plan to locate activities In correct relationship to one another is a critical factor directing the design of this project. For example, the skilled nursing facility, which is the most service intensive existing use, should be located near the service area and kitchen for it's food service. The dining room, (and kitchen) should be located on the ground floor where It has accessibility to the greatest number of residents. The dining room also has a strong relationship to the lobby. The service area. In turn, should be located nearer Carisbad Boulevard and Christiansen Way, where It has been an accepted neighborhood activity for years. When all these and other factors are assimilated, the conclusion is that the SNF should be located above the kitchen and nearest the eastern side of the site. This Is just one example of how the site plan has evolved to what is submitted today. Historic and Architectural Preservation - Carisbad by the Sea has important roots in the community. The main structure was completed In 1930, and historically significant to the eariy growth of the city and therefore can be used to set a unifying architectural theme for the redevelopment of this facility. A Cultural Resource Survey and Historic Assessment Report has been completed and used to guide the conceptual refinement of the site and building design. (The full report Is attached to this submittal.) It has always been the goal of CLH to retain the existing character of the campus through preservation of the existing facade where possible. (This structure is made of non-conforming unreinforced masonry.) Three issues currently are influencing the ability to fully preserve this facade. They are: 1) the structural retrofiting impacts of cost and existing design integrity; 2) the ability to align existing and new upper floors; and 3) the underutilization of valuable uriDon land due to the abnormally large existing setback from Carisbad Boulevard. Structural Alignment of Existing and New Floors - A continuing care retirement community inherently has some unique functional requirements. A key relationship is one of proximity between building activities. As noted above, the SNF is best located easteriy and above the kitchen and dining facilities. This location is directly adjacent the existing prote-cochere. The structural depth ofthe second and third floors of this existing historic element (porte-cochere), is approximately 12". The new required structural depth for the skilled nursing component, including steel frame structure and mechanical ventilation required of a heatth facility, is over three feet In depth. This difference in floor depth presents serious problems to the alignment of new and existing floors. It is not possible to align the historic buiWing floor line of the rooms or floor above the porte-cochere with the floor ofthe new building and hove adequate ceiling height between the floors in the new building, tf the porte-cochere were to be preserved as-ls, its second and third floors would virtually be unusable. Upon extensive evaluation of these issues it has been determined that effective preservation was not feasible and a program to authentically recreate or replicate these elements would be the best means to retain that existing character. However, it is our full Intention, through the use of similar building materials of stucco and tile roofs, and colors and detailing, including lighting and signage, to be authentic and sympathetic to the architectural style of the original building. The Cultural Resource Survey and Historic Assessment rep>ort will be used to guide this sensitive component. Pt)asing and Resident Relocation - It is unfortunate, but all existing residents will be subject to some Inconvenience due to reconstruction. In order to minimize such inconvenience, the project is proposed to be Implemented In 2 phases. Parcels 1 and 2 will make up the first phase. This will allow the new SNF to be built while maintaining the existing SNF on parcel 3 and therefore permitting the least ambulatory or active residents to be minimally disturtDed. Those residents who currently live on parcel 1 will have a choice to either relocate (temporarily) at another CLH campus or another local facility. CLH is currently securing this alternate local facility. IV. PROJECT BACKGROUND California Lutheran Homes (CLH), founded in 1947, is a nationally accredited non- profit organization providing housing and health care services for more than 1.300 seniors living in Southem California. CLH owns and operates four senior citizen campuses, as well as managing five senior housing communities for other owners. Carlsbad by the Sea has been owned and operated by CLH for over 30 years. Three of CLH's campuses, including Carlsbad by the Sea. are Continuing Care Retirement Communities (CCRC's) which provide a complete continuum of care, (active or ambulatory to bed-ridden) all on one campus. CLH provides facilities for a full continuum of living and various health care services, permitting a resident to remain on the campus for the remainder of his or her Ilfe. CLH Is currently licensed to operate 130 care units at the Carlsbad facility but currently offers only 102. The original configuration ofthe campus Included approximately 105 residential care units in the main building and approximately 19 units in the Cottages to the rear of the site, for a total of 124. Over the years, market demands for Improved and larger accommodations required conversions and modificatlor^ which reduced the density from 124 to the current 102. The campus will continue to provide a complete continuum of care to its residents. It must be noted that the fundamental nature of its operations and use will not change. This Is a specialized tyF>e of care which should be differentiated from a "Seniors Apartment Project." Citv of Carlsbad Oepartment DISCLOSURE STATEMENT APPLICANTT'S STATEMENT OF DISCLOSURE OF CERTAIN OWNERSHIP INTERESTS ON ALL APPLICATIONS-WHK:H WlLL^EGUiRE DISCRETIONARY ACTION ON THE PART OF THE CITY COUNCIL OR ANY APPOINTED BOARD, COMMISSION OR ccMMnrEE. JUL t 9 Wh ^"'^ CITY OF cmiBBm The following information must be disclosed: ^LAM^||f-ia DEWL 1. Applicant List the names and addresses of all persons having a financial interest in the application. CALIFORNIA LUTHERAN HOMES A 5Q1 ic) (3) NOM-PRnFTT nPnAMTTATinM ?31? SOUTH FREMONT AVFNIIF Al HAMBRA CAI TFORMT A QI Rn^ Owner List the names and addresses of all persons having any ownership interest in the property involved. CAI TFORNTA I IITHFRAM HnMFq A 501 (C) (3) NON-PROFTT ORfiAMTZATinM 2312 SOUTH FRFMONT AVFNIIF Al HAMRRA CAI TFORMT A Ql RH^ If any person identified pursuant to (1) or (2) above is a corporation or partnership, iist the names and addresses of ail individuals owning more than 10% of the shares in the corporation or owning any partnership interest in the partnership. If any person identified pursuant to (1) or (2) abovo is a non-profit organization or a trust, list the names and addresses of any person serving as officer or director of the non-profit organization or as trustee or beneficiary of the trust. .SFF ATTArHFD I T T I ARFI FT) MTi;n A^^ FRM00013 8/90 2075 Las Palmas Drive • Carlsbad. California 92009-4859 • (619) 438-1161 Disclosure Statement (Over) Page 2 Have you had more than $250 worth of business transacted with any member of City staff, Boarcs Commissions. Committees and Council within the past twelve months? Yes No _X. If yes, please indicate person(s) Paraon i« d«fin«d M: 'Any individuai. firm, copartnership, joint vcntur*. association, social club, fratarnal organization, corporation, estata. trust, racaivar. syndicata, thia and any othar county, city and county, crty municipality, district or othar poirtical subdivision, or any othar group or combination acting as a unit' (NOTE: Anach additionai pages as necessary.) Print or type name of owner ignature of applicant/date Print or type name of applicant FRM00013 8/90 Califomia Lutheran Homes & Community Services 1994 Board of Directors Bob Chillison, At Large 5870 Green Valley Circle, #325 Culver City, California 90230 310/568-0763 94-96 (1993) Kristen Falde Smith, Vice Chair 11702 Kensington Road Los Alamitos, Califomia 90720 310/493-1146 92-94 (1990) William O. Fisher, Treasurer 5011 Ixworth Place Westminister, California 92683 714/892-0014 94-96 (1990) Ellis Waller 6382 Shields Drive Huntington Beach, California 92647 714/846-7820 93-95 (1993) The Rev. Gary Hunstad 92-94 1108 Diamond (1992) San Diego, Califomia 92109-2642 619/483-2300 Harold Winkler 2400 South Fremont Blvd. Alhambra, Califomia 91803 818/570-5892 93-95 (1993) Larry Liles, Chair 92-94 1625 North Hale Ave (1989) Fullerton, California 92631 714/738-0661 Shirley Lo 93-94 1835 S. Del Mar Ave., # 103 (1993) San Gabriel, California 91776 213/268-8316 Keith Renken 93-95 225 Sharon Road (1993) Arcadia, California 90007 818/445-3556 EX OFHCIO Gary Jackson, Secretary X-Off 6417 Via Canada LC-MS Rancho Palos Verdes, California 90274 310/519-9440 Nuell C Lunde 4872 North Ohio Street Yorba Linda, California 92686 714/777-3178 Dr. Roger H. Rogahn 1340 S. Bonnie Brae Street Los Angeles, California 90006 213/663-8644 X-Off Pacifica X-Off So. Cal West Gary L. Wheeler 435 W. Walnut Pasadena, California 91103 818/584-0854 X-Off (ITEM A) ^1 CITY OF CARLSBAD 1200 CARLSBAD ^LAGE DRIVE CARLSBAD, C^TTIFORNIA 92008 434-2867 ^1^11 REC'D FROM ACCOUNT NO. DESCRIPTION AMOUNT • ' ' ... - , .• ' . "\ •'////^' •/•^'^•/: ,/ .... RECEIPT NO. 15119 NOT VAUb"UNLESS VAL BY TOTAL ® Printed on recycled paper. CASH REGISTER PLEASE NOTE: Time limits on the processing of discretionary projects established by state law do not start until a project application is deemed complete by the City. The City has 30 calendar days from the date of application submittal to determine whether an application is complete or incomplete. Within 30 days of submittal of this application you will receive a letter stating whether this application is complete or incomplete. If it is incomplete, the letter will state what is needed to make this application complete. When the application is complete, the processing period will start upon J^lre ^ate of )MQ completion letter. Applicant Signature: Staff Signature: Date: 7//f/f- To be stapled with receipt to application Copy for file 6ARL5BAD-Br-THE-5EA HISTORICAL A55E55MENT ARCHlTEa MILFORD WAYNE DONALDSON, FAIA 530 SIXTH AVENUE. SUITE 100 SAN DIBGO, CAUFORNIA 92101 (619) 239-7888 CARLSBAD BY THE SEA • HISTORICAL ASSESSMENT October 25, 1995 PLANNING DEPARTMENT • CITY OF CARLSBAD, CALIFORNIA Page 1 of 12 I. HISTORICAL ASSESSMENT Anglo settlement of the Carlsbad area began in the 1870s. In 1881, Captain John A. Frazier arrived in San Diego County, settling on a tract of land in what is now downtown Carlsbad.^^^ By 1884, Frazier^ artesian well had run dry and he began drilling for a new, more permanent water supply.^^' Instead of coming up with good, clear drinl<ing water, at 450 feet Frazier tapped into an underground mineral stream.Believing the water to have healing powers, Frazier built a 510 foot well tower and promoted the water to travelers. "Frazier's Station" soon became a watering stop for the Southern California Railroad.^''^ News of Frazier's discovery spread, and in 1886 businessmen Gerhard Schutte and Samuel Church Smith purchased Frazier's land at $40.00 per acre, with the intention of marketing the water and the land.^^^ "Frazier's Station" was renamed Carlsbad after the Bohemian city where the world-famous spa was located, and the newly organized Carlsbad Land and Mineral Water Company set out to promote the area.^^^ It is Carlsbad, bonny Carlsbad And upon its sparl<ling brinl<, Hygeia sits forever smiling. And she bids you come and drinl<. Are you ailing, are you failing. Have you ills you cannot tell? There is healing past revealing In the waters of the well.^^^ With the convenience of a railroad station just a short distance from the well, the company shipped water from Carlsbad to other parts of the country.^^^ By the mid-1880s, an economic tioom fueled by the arrival of the Santa Fe Railroad and a transcontinental route terminating in San Diego County, also aided the development of the fledgling city. To capitalize on the promotion of Carlsbad as a health resort, the Carlsbad Hotel was built. Southern California's land and economic boom soon went bust, however, and the heavily insured Carlsbad Hotel was mysteriously destroyed by fire.^^' Carlsbad languished, and the use of the mineral spring virtually ceased. In 1914, the South Coast Land Company bought up all remaining lands of the Carlsbad Land and Mineral Company. The company then proceeded to secure a reliable water supply for the area by drilling wells in the San Luis Rey riverbed.Farming, instead of tourism, dominated the city's industry by the 1920s, as Carlsbad became the "Avocado Capital of the Worid."^^^^ Known as "green gold," the avocado aiong with flowers, bulbs and winter vegetables prompted the development of the area in the 1920s.^^^^ The paving of Highway 101 from San Diego to Los Angeles, considered by one local historian to be "the most important Highway event of this [1920s] decade," combined with the construction of a bridge linl<ing west Carlsbad with the highway did much to advance the city's possibilities.^^^^ In the late 1920s, attention was again focused on the mineral springs and the possibility of Carlsbad as a tourist destination. Plans were developed whereby the healing waters of the spring would be piped to a not-yet constructed hotel.^^''' In 1927, the Eastman Hotel Company purchased the mineral springs. President of the company, Charles B. Stanford, and Secretary-Treasurer George A. Eastman then negotiated to acquire the property to the west of Lincoln Street (now Carlsbad Boulevard), between Grand and Cedar Avenues for the construction of a health resort. Before construction on the new hotel could begin, however, the City of Carlsbad had to solve a pressing problem. It was apparent that the city's current system of septic tanl<s and leaching fields Arctiitect Milford Wayne Donaldson, FAIA, Inc. • 530 Sixtti Avenue, Ste 100, San Diego, CA 92101'(SI9)239-7888 IVIarie Burl<e Lia, Attorney At Law • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 Dolores MeWon, Historic Researcti Consultant • 427 "0" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 CARLSBAD BY THE SEA • HISTORICAL ASSESSMENT October 25, 1995 PLANNING DEPARTMENT • CITY OF CARLSBAD, CALIFORNIA Page 2 of 12 would not be enough to accommodate the massive new structure. An organization of local businessmen met and decided that a sewer line and treatment plant would be the answer. By a vote of nearly seven to one, the citizens of Carlsbad authorized the issue of $80,000 in bonds for the formation of the Carlsbad Sanitation District with the purpose of advancing the sewer system to all areas of the city.^^®^ Construction of the California-Carlsbad Mineral Springs Hotel began in the summer of 1929.^^^' Situated on a bluff overlooking the ocean, and fronting Carlsbad Boulevard, the hotel was conceived as a first-class health resort. Funded by a mortgage held by the California Building and Loan Company of Pasadena, the resort was planned to take full advantage of Carlsbad's exemplary climate and healing waters.^^^^ The hotel was to cost an estimated $500,000.^^^^ D.R. Stanford held the title of building contractor, but was in fact the engineer and designer of the building.D.R, brother of Charles Stanford, president of the Eastman Hotel Company, had gained prominence in the field of architecture for his hotel and sanitarium buildings in the Los Angeles area.^^^^ As designed, the substantial brick building measured 200 feet by 270 feet, was two-stories in height and "U" shaped with wings reaching towards the Pacific. The tower over the porte cochere stood three stories tall, the third floor including special apartments and an entrance to the roof garden.Flanking the tower were two single-story octagonal shaped extensions. Of Spanish Revival style, the building's brick facade was "skim" coated with a copper tint. Typical of that architectural style is the building's arched windows and openings, towers, smooth wall coverings, low-pitched roof with little overhang and red tiles. Other Spanish Revival elements included the hotel's elaborated chimney tops, decorative tiles, iron sconces, roofline vents, second floor balconies and low relief decorations in brick. Windows were double sashed wood casement of multiple glazing. Buttresses were positioned along the tower and octagonal wings. A broad driveway led to the porte cochere, where a huge illuminated neon sign on the rooftop, facing both north and south carried the words "The California-Carlsbad". A high- powered beacon was affixed to the tower.'^^^ Ambitious plans included the installation of an electric plant to generate current for the hotel and to be utilized in the new business block which was to be located just across Carlsbad Boulevard from the hotel. Plans also included the construction of a bottling plant for the production and distribution of Carlsbad's famous mineral water.^^''^ In the early years of operation the spring water was piped into the hotel. Frazier's originai well had been cleaned out and a new pipe was installed which ran below ground from the well to the north wing of the structure. As part of the accommodations, this entire north wing was devoted to a bath spa and diagnostic clinic. The facilities included the mineral and ocean baths, Swedish massages, appliances for radiant and heat applications, exercise classes, sun baths, salt glows and nutrition.^^^^ Interior wails were plastered, floors were enhanced by decorative tiles installed as floorboard in the lobby and along the main staircase. Similar tiles were placed as corbelling between the first and second floor facade which faced the interior patio. Neon lights provided illumination around the cornices of the front dining room and lady's lounge.^^®^ In keeping with the Spanish architecture, the hotel was decorated with wrought iron railing, interior and out, wrought iron grilles over some openings and heavy wrought iron lamps on the building's exterior. Wrought iron chandeliers and wall sconces provided light to the building's interior. The Southern Wire and Iron Works of San Diego created and installed much of the omamental iron grille work.^^^^ A large and spacious lobby was decorated with rich furnishings. The focal point of the lobby was the massive fireplace constructed of desert rock with molded metal hood. The lounge and ballroom were also richly appointed, including the ballroom's octagonal-shaped floor covered by maple wood.^^°^ Unusually large and luxuriously furnished hotel bedrooms, one hundred and thirty in all, featured windows to the outdoors where one could partake of the refreshing ocean breezes, and were richly appointed with spacious lounge chairs, tiled showers and tubs, thick carpets and softly tinted walls. All bedrooms had their own telephones.^^^^ Arctiitect l\/lilford Wayne Donaldson, FAIA, Inc. • 530 Sixtti Avenue, Ste 100, San Diego, CA 92101'(619)239-7888 iVIarie Burke Lia. Attorney At Law • 427 "C" Street. Suite 416, San Diego. CA 92101 • (619) 235-9766 Dolores MeWon, Historic Researcti Consultant • 427 "0" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 CARLSBAD BY THE SEA • HISTORICAL ASSESSMENT October 25, 1995 PLANNING DEPARTMENT • CITY OF CARLSBAD, CALIFORNIA Page 3 of 12 In January, 1930, workmen began preparing the grounds for landscaping, with construction ofthe curbs and concrete leading into the hotel to follow soon after. The ninety foot patio area between the two wings of the institution was to be elaborately terraced and landscaped. Typical of the Spanish Revival styling, landscaping was very much an aspect of the hotel's overall design. Newspaper accounts report that Charles Stanford, President of the hotel company was "personally directing the planting of the grounds with the assistance of an experienced landscaper and nurseryman, and the expense will not be spared in converting the grounds into floral beauty." ^^^^ Palms, ranging in height from six to thirty feet were planted throughout the grounds. The lush vegetation also included bougainvillea, roses, lombardies and other trees, shrubs and flowers, with additional color added to the grounds by blooming annuals. The tropical gardens in the patio area ied to the ocean, providing a captivating vista. A miniature golf course, tennis courts and outdoor gymnasium were also planned for the resort.^^^^ While work continued, the City of Carlsbad prepared itself for the "boom" which was expected to follow the hotel's completion. Editorials proclaimed that with the construction of the health resort, Carlsbad may expect to expand and become nationally known as a health and recreation center. Men who are familiar with conditions required for such promotion all pronounce Carlsbad ideally suited for such promotion.^^^^ The hyperbole did not end there, however, as physicians in the Los Angeles area who provided the Carlsbad mineral water to their patients were reported to have; results little short of miraculous in the treatment of serious stomach disorders, and with this fact established throughout the country, Carlsbad's future as a great health and recreational center would be assured.^^'*^ The city, readers were advised, had "clicked with the forces for health, and is now definitely in line for one of the most stupendous health and recreation developments on the Pacific coast."^^^^ This same writer cautioned, however, that the owners of the new California-Carlsbad Mineral Springs health hotel should; carefully avoid any appearance of commercialized healing made notorious by men who are in the business for revenue only and who impose on the credulity of health-seeking people by extravagant claims of their ability.^^^' To insure the professionalism of their resort, the Eastman Hotel Company contracted with Dr. P.M. Seixas of Los Angeles. Seixas, a noted physical trainer, was the host of an exercise program broadcast each morning to the Los Angeles area. He also sen/ed for a number of years as a health trainer at the United States Military Academy at West Point. It was the goal of Seixas to create the "California Health Club" in Carlsbad for the purpose of the "advancement of California as the great health state of the Union."^^''^ At the hotel, Seixas would conduct morning exercises as a part of a health and recreation program to be carried on by the hotel and its health department. Arctiitect IVIilford Wayne Donaldson, FAIA, inc. • 530 Sixtti Avenue, Ste 100, San Diego, CA 92101'(619)239-7888 Marie Burke Lia, Attorney At Law • 427 "0" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 Dolores Mellon. Historic Researcti Consultant • 427 "C" Street, Suite 416, San Diego. CA 92101 • (619) 235-9766 CARLSBAD BY THE SEA • HISTORICAL ASSESSMENT October 25, 1995 PLANNING DEPARTMENT • CITY OF CARLSBAD, CALIFORNIA Page 4 of 12 Operation of the hotel would be handled by the partnership group of Stanford, Eastman and Edward Rush Cooper. Food facilities were to be run by Eastman, with Elizabeth Becker, a noted Hollywood caterer, as active manager.^^^^ Treatments at the hotel included mineral and ocean baths, Swedish and mechanical massage, electro-therapy, physical exercise and diet. Fully appointed laboratory and x-ray departments would be included for use in diagnosis.^"*"' The opening of the hotel was postponed several times, as its construction could not be finalized until the construction of Carlsbad's sewer system.^'*^^ The grand opening of the Carlsbad Mineral Springs Hotel on May 30, 1930, came only a few weeks after the completion of the downtown sewer system.^''^^ This late May opening allowed the hotel owners seven days of finishing touches before the formal dedication to be held on June 7. The week was spent with furnishers and decorators making last minute adjustments and alterations. It also gave the staff of the hotel, dining room and health club a week to fine tune their skills.^"^^ Fifteen hundred invitations were extended for the formal opening. The master of ceremonies was Dr. Seixas, while an after dinner speech was given by Vierling Kersey on behalf of California Governor Young. Festivities included the Verdugo Strollers, and a dance orchestra to provide music in the ballroom. Following a site-inspection of the grounds and facilities, a dinner banquet was held concurrently in the hotel's three dining rooms.^'"*^ To take full advantage of the many health-seekers who were anticipated, the City of Carlsbad planned a golf course and country club, water ways for boating, bathing and fishing, surrounded by a most attractive residential district.^''^^ New developments planned for the area included a regional airport, a new First National Bank Building, an apartment complex to accommodate hotel employees and the expansion of the Red Apple Inn.^"*®^ As with the first Carlsbad Hotel, timing would again prove fateful for the California-Carlsbad Mineral Springs Hotel. The stock market crash of October, 1929, and the ensuing depression would soon impact the fortunes of the new hotel. Plans for the shopping arcade and parking garage across from the hotel were quickly abandoned in the face of economic uncertainty. The landscape plans were simplified, with only a fraction of the original vegetation ever planted. Dr. Seixas soon dropped out of the organization, and the Eastman Hotel Company leased the clinical department of the hotel to Fred W. Mitchell who hired Dr. Priestley Osburn of Hollywood to serve as medical director.'"^^^ Great size carries the distinct disadvantage of fiscal vulnerability. Gigantic investments must be amortized and hefty loans serviced. Ttie Eastman Hotel Group, which had first insisted that they and no other party would operate the hotel, by late 1930 had leased the property to a successful hotelier named Murphy, for a span of fifteen years.^"®^ Murphy expanded the facilities to include a beauty salon, barber shop and news stand.'""^^ Despite the economic uncertainty, the California Mineral Springs Hotel was still host to conventions, banquets and countless dinner dances. With the country's economic condition worsening, however, by the fall of 1931 the hotel was forced into receivership with the California Building and Loan Association. What followed was a series of shaky operations under the controlled supervision of the receiver. Hotel rooms were empty and the spa suffered serious short- comings. The clinic which boasted health and vigor was undermined by a dining room which followed no dietary restrictions or regimen.All three departments operated independently, with little regard for the success of the others. The organization lacked a single supervisor who could oversee the entire operation. The city of Carlsbad suffered similar economic uncertainty. While number of water meters increased from 447 in 1926 to 897 in 1931, and the population rose to 2,600. the city struggled with Arctiitect Milford Wayne Donaldson, FAIA. inc. • 530 Sixtti Avenue, Ste 100, San Diego, CA 92101 •(619)239-7888 Marie Burke Lia, Attorney At Law • 427 "C" Street. Suite 416, San Diego, CA 92101 • (619) 235-9766 Dolores Mellon, Historic Researcti Consultant • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 CARLSBAD BY THE SEA • HISTORICAL ASSESSMENT October 25, 1995 PLANNING DEPARTMENT • CITY OF CARLSBAD, CALIFORNIA Page 5 of 12 unemployment and poverty.^^^' Were it not for the infusion of Public Works Administration funds, the hiring of Carlsbad workers in the Public Works Administration, and the National Youth Administration program, many in Carlsbad would have been unemployed and destitude during this bleak period.^^^^ The hotel continued to flounder, its fortunes tied to those of the city and the nation. By the end of the 1930s, the use of the California-Carlsbad spa ceased and the north wing was converted to hotel rooms.^^^^ The name, perhaps due to the loss of the spa was simplified to the Carlsbad Hotel. Frazier's original well was capped off, and fell into disrepair. It was not until 1939 that the outlook for the Carlsbad Hotel began to improve. To deter the erosion of the beach below the hotel, a sea wall was constructed with a series of stairs and hand rails for access to the beach. The County Board of Supen/isors also elected to close Garfield Street to traffic. Garfield Street ran north to south through the property at the rear of the hotel. This closure allowed the owners of the hotel to develop a portion of the property previously unused, and also made it safer for hotel guests traveling from the hotel to the beach.'^''^ In May, 1939 Oliver M. Morris purchased the hotel.^^^^ Luck, good business savvy and hard work proved a successful combination in Morris.^^^ Morris retained CH. Williams as manager, and made plans to add a coffee shop and cocktail bar.^^^^ Fate would soon step in and take a hand, however, as the war in Europe intensified. By the early 1940s, the United States Government had purchased 132,000 acres of Rancho Santa Margarita with the intention of creating a military base.^^°^ Men and equipment were needed to construct barracks, offices and auxiliary buildings necessary to the base. Hundreds of construction workers, enticed by high wages, swarmed to the area. Once operational. Camp Joseph E. Pendleton became the destination for trainloads of officers and recruits.^^®^ The families of these workers, officers and recruits taxed the meager housing facilities of the Camp's surrounding areas. Once the United States entered the war, all of San Diego experienced a severe housing shortage as military families and workers who manned San Diego's burgeoning aircraft and weapons industries swelled the county's population. Morris was able to fill the hotel to capacity throughout World War II. Many "war" movies were filmed in and around Camp Pendleton, and movie companies chose the Carlsbad Hotel in which to house their stars and staff while filming was undenfl/ay. (Celebrities and officers rubbed shoulders at the Carlsbad Hotel, and the names of many Hollywood movie stars can be found in the hotel's register from these years.('°^ The city of Carlsbad also enjoyed an infusion of resources due to the military's presence. Employment was readily available, and hotels, restaurants, bars, churches and ottier pubiic facilities were filled to capacity. During the war, servicemen and their families from Camps Miramar, Pendleton and Callan indirectly funded much of the new construction which took place in Carlsbad during the war years.^^^^ Despite its international fame, the Carlsbad Hotel continued to be a local attraction. Many Carlsbad events such as Chamber of Commerce dinners, proms, weddings and other local functions continued to be enjoyed at the hotel throughout the 1940s and 1950s. Morris's timing was again to prove impeccable as he sold the hotel in December, 1944, just as the war in Europe was drawing to a close.^^^^ In January, 1945, Spence Reese and Associates took possession of the Carlsbad Hotel.^^^^ It was during Reese's ownership that the hotel began the practice of showcasing the works of local artists. Several times each year the hotel's vast lobby was utilized as a gallery to exhibit these works. The event was free to the public, and all were welcome.^^^ Arctiitect Milford Wayne Donaldson. FAIA, Inc. • 530 Sixtti Avenue, Ste 100, San Diego, CA 92101 •(619)239-7888 Marie Burke Lia, Attorney At Law • 427 "C" Street, Suite 416, San Diego. CA 92101 • (619) 235-9766 Dolores Mellon. Historic Researcti Consultant • 427 "C" Street. Suite 416, San Diego, CA 92101 • (619) 235-9766 CARLSBAD BY THE SEA • HISTORICAL ASSESSMENT October 25, 1995 PLANNING DEPARTMENT • CITY OF CARLSBAD, CALIFORNIA Page 6 of 12 With Robert Fram installed as manager, the hotel operated uneventfully until 1952 when the Califomia Department of Highways relocated the principal north-south artery from Highway 101 to the newly constructed Interstate 5.^^^' Automobile traffic passing the California-Carlsbad dropped off nearly 90% as Highway 101 was utilized for mostly local traffic. In 1953 Spence Reece and Associates sold the property to Albert Mendez. By early 1954, however, Mendez had failed to maintain payments on the hotel due the seller, and Reese petitioned the Superior Court to assign a receiver for the property.^^^^ The hotel closed briefly while the bankruptcy court considered the matter.Once reopened the hotel operated under the supervision of the bankruptcy court until a suitable buyer could be found. Potential buyers were considered, but the hotel's future was uncertain until 1956 when Dr. N. M. Ylvisaker, a Lutheran pastor from San Diego heard of the plight of the Carlsbad landmark.^^^^ Ylvisaker was part of a group of Lutheran ministers who were attempting to establish a home for the elderly in San Diego County.In 1957, the group under the auspices of the Lutheran Social Services of San Diego purchased the Carlsbad Hotel and renamed it "Carlsbad by the Sea." Within the next few years the operation of the retirement home proved to be too large a task for Lutheran Services, who were inexperienced in the running of such a large facility. The Lutheran Social Services of San Diego enlisted the aid of the organization of California Lutheran Homes, which was experienced in the operation of homes for the elderly and nursing faci I ities. In 1964, California Lutheran Homes acquired Carlsbad by the Sea, and continues to operate the faciiity to this date.^^^' Arctiitect Milford Wayne Donaldson, FAIA, Inc. • 530 Sixtti Avenue, Ste 100. San Diego, CA 92101 •(619)239-7888 Marie Burke Lia, Attorney At Law • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 Dolores Mellon. Historic Researcti Consultant • 427 "C" Street. Suite 416, San Diego, CA 92101 • (619) 235-9766 CARLSBAD BY THE SEA • HISTORICAL ASSESSMENT October 25, 1995 PLANNING DEPARTMENT • CITY OF CARLSBAD, CALIFORNIA Page 7 of 12 II. ENDNOTES 1. Homestead Patent; United States Government to John A. Frazier, dated January 20, 1886. Deed Book 6, page 27. Courtesy of the Grigoras Collection. According to Marji Howard-Jones, Frazier was a sea captain. Seekers of the Spring: A Historv of Carlsbad, by Marji Howard-Jones, (Carlsbad: Friends ofthe Carlsbad Library, 1982). 2. San Diego Union. August 6, 1884, p. 3, col. 3. 3. According to a letter written to H. A. Nelson from Professor E. W. Hilgard of the University of California at Berkeley, July 30, 1887; The analysis sent herewith shows the water to be essentially a saline water of slightly purgative and tonic character, depending on its contents of calcium sulphate, magnesium sulphate, iron carbonate. For some purposes the contents of potash salts is aiso important. 4. San Diego Union. June 12, 1885, p. 3, col. 3. 5. Seekers, pp. 41-42. 6. The analysis of the waters at Carlsbad revealed its mineral content to be almost identical to the Number 9 Well at Karlsbad in what is now Czechoslovakia. The Carlsbad Land and Mineral Company was formed in 1886. Its officers included; Gerhard Schutte, President; Henry A. Nelson, Vice-President; Samuel C. Smith, Secretary; D.D. Wadsworth, Treasurer; and John A. Frazier, General Superintendent. 7. "The San Diego Bay Region." by J.D. Steel. "Golden Era Magazine," May, 1887, p. 263. 8. Ray Brandes, San Diego: An Illustrated Histon/. (Los Angeles: Rosebud Books, 1981), p. 77. 9. When the boom went bust, a Mr. C. Place was able to purchase the hotel and surrounding lands at a bargain price. At the time the hotel was destroyed, it had been insured for $10,000. Although arson was suspected, an unidentified "disgruntled employee" was blamed for the act, however charges were never filed. 10. Carlsbad Journal. February 26, 1959, n.p. 11. Iris H.W. Engstrand, San Diego: California's Cornerstone. (Tulsa: Continental Heritage Press, 1980), p. 100. 12. San Diego Union. January 1, 1920, n.p. 13. Raymond G. Starr, San Diego: A Pictorial Histon/. (Norfolk: The Donning Company, 1986), p. 156. Arctiitect Milford Wayne Donaldson, FAIA, Inc. • 530 Sixtti Avenue, Ste 100, San Diego, CA 92101 •(619)239-7888 Marie Burke Lia, Attorney At Law • 427 "C" Street, Suite 416. San Diego. CA 92101 • (619) 235-9766 Dolores Mellon, Historic Researcti Consultant • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 CARLSBAD BY THE SEA • HISTORICAL ASSESSMENT October 25, 1995 PLANNING DEPARTMENT • CITY OF CARLSBAD, CALIFORNIA Page 8 of 12 14. The original Frazier well was located just east of the site of the new hotel. 15. The Eastman Hotel Company had been successful in the construction and management of hotels in and around the Los Angeles area. 16. San Diego Union. June 29, 1929, n.p. 17. San Diego Union. May 29, 1930, n.p. 18. Robert W. Baird, "The First Fifty Years of Carisbad By The Sea," p. 3. An unpublished work, on file, the Carlsbad Historical Society, Carlsbad, California. 19. Carlsbad Journal. March 7, 1930, p. 1, col. 2. 20. San Diego Sun. May 22, 1930, p. 11. col. 1. 21. Ibid. 22. Carlsbad Journal. January 31, 1930, p. 1, col. 6. 23. Ibid. 24. Ibid. 25. Sun, 5/22/30, p. 11, cols. 4-8. 26. Carlsbad Journal. January 3, 1930, p. 1, col. 6. 27. Sun, 5/22/30, p. 11, col. 2. 28. Sun, 5/22/30, p. 11, cols. 4-8. 29. Ibid. 30. Journal. 1/31/30, p. 1, col. 6. 31. Carlsbad Joumal. May 2. 1930, p. 1, col. 5. 32. Ibid. 33. Journal. 1/31/30, p. 1, col. 5. 34. Carlsbad Journal. April 25, 1930, p. 1, col. 6. 35. Ibid. 36. Ibid. 37. Ibid. Arctiitect Milford Wayne Donaldson, FAIA, Inc. • 530 Sixtti Avenue, Ste 100, San Diego, CA 92101 •(619)239-7888 Marie Burke Lia, Attorney At Law • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 Dolores Mellon, Historic Researcti Consultant • 427 "C" Street. Suite 416, San Diego. CA 92101 • (619) 235-9766 CARLSBAD BY THE SEA • HISTORICAL ASSESSMENT October 25, 1995 PLANNING DEPARTMENT • CITY OF CARLSBAD, CALIFORNIA Page 9 of 12 38. Journal. 5/2/30. p. 1. col. 5. 39. Ibid. 40. Ibid. 41. Ibid. 42. Journal. 4/25/30. p. 1, col. 5. 43. Carlsbad Journal. May 30, 1930, p. 1, col. 6. 44. Carlsbad Journal. June 6, 1930, p. 1, col. 2. 45. Oceanside Dailv Blade-Tribune. June 6, 1930, Section B, p. 1, cols. 1-2. 46. Blade. 6/6/30, Sec. B, p. 1, cols. 6-8. 47. Fred W. Mitchell was also owner and publisher of the Carlsbad Journal. 48. Baird, "The First Fifty Years," p. 3. 49. Ibid. 50. "Analysis and Recommendations of and for the California Carlsbad Mineral Springs Hotel Clinic and Baths, Carisbad, California" prepared by Clinton L. Oliver. The Grigoras Collection. 51. Seekers, p. 124. 52. . p. 121. 53. An examination of newspaper adds from late 1939 onward show the hotel advertized as the "Carisbad Hotel," with no mention of the mineral springs or spa. 54. Baird, "The First Fifty Years." p. 5. 55. Morris, originally from Ohio, had been a successful hotelier prior to his purchase of the Carisbad Hotel. 56. According to Barbara Morris, daughter of Oliver Morris, the first few years of the Morris ownership were lean years as the country recovered from the throes of the depression. There was no nepotism at the hotel, as Ms. Morris remembers waitressing, working the hotel's front desk, raking the hotel's beach area, and even carrying sea stones from shores up the cliffs to heip in buiiding the hotel's sea-rock walls. Telephone interview of Barbara Morris conducted by the author on October 12, 1995. 57. Carisbad Journal, June 23, 1938, p. 8, cols. 5-6. 58. Seekers, p. 133. Arctiitect Milford Wayne Donaldson, FAIA. Inc. • 530 Sixtti Avenue. Ste 100. San Diego. CA 92101 •(619)239-7888 Marie Burke Lia, Attorney At Law • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 Dolores Mellon, Historic Researcti Consultant • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 CARLSBAD BY THE SEA • HISTORICAL ASSESSMENT October 25, 1995 PLANNING DEPARTMENT • CITY OF CARLSBAD, CALIFORNIA Page 10 of 12 59. Ibid. 60. Telephone interview of Pam Richardson conducted by the author, October 8, 1995. Ms. Richardson is the grand-daughter of Oliver M. Morris, and has in her possession the hotel's register from the years of the Morris ownership. Guests inciude John Wayne, Bing Crosby, Greta Garbo, Mickey Rooney and many more Hollywood movie stars. Ms. Barbara Morris remembers that many Hollywood stars wouid travel down from Los Angeles to spend weekends at the hotel. John Wayne starred in several movies which were filmed at Camp Pendleton, and was a favorite of Ms. Morris' as he wouid take the young giri "tooling" around town on the back of his motorcycle. 61. Master Sergeant John B. Harmon, Historv of Carisbad, (Carisbad: Friends of the Library, 1960), p. 47. 62. According to Barbara Morris, her father was aware that with the war in Europe drawing to a close, the nearby military bases, and "war" economy wouid slow, thus impacting the occupancy rate ofthe hotel. (Morris interview, 10/12/95). 63. "Carisbad" Verticai Fiie, VF 72.2. On file, the San Diego Historical Society, Balboa Park. 64. Ibid. 65. Ibid. 66. Baird, "The First Fifty Years," p. 8. 67. Carlsbad Journal, April 7, 1955, p. 5, cols. 7-8. 68. Baird, "The First Fifty Years," p. 12. 69. Oceanside Dailv Blade-Tribune. November 25, 1956, p. 5, cols. 1-6. 70. Baird, "The First Fifty Years," pp. 11-15. 71. "Carlsbad" VF 72.2, San Diego Historical Society. Arctiitect Milford Wayne Donaldson, FAIA, Inc. • 530 Sixtti Avenue, Ste 100, San Diego, CA 92101 •(619)239-7888 Marie Burke Lia, Attorney At Law • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 Dolores Mellon, Historic Researcti Consultant • 427 "C" Street, Suite 416, San Diego. CA 92101 • (619) 235-9766 CARLSBAD BY THE SEA • HISTORICAL ASSESSMENT October 25, 1995 PLANNING DEPARTMENT • CITY OF CARLSBAD, CALIFORNIA Page 11 of 12 III. BIBLIOGRAPHY Baird, Robert W. "The First Fifty Years of Carlsbad By The Sea." An unpublished work. On file, the Carlsbad Historical Society, Carlsbad, California. Brandes, Ray San Diego: An Illustrated Historv. LosAngeles: Rosebud Books, 1981. Engstrand, Iris H.W. San Diego: California's Cornerstone. Tulsa: Continental Heritage Press, Inc., 1979. The Carlsbad Journal. January 3, 1930 January 31, 1930 March 7, 1930 April 25, 1930 May 2, 1930 May 30, 1930 June 6, 1930 June 23, 1938 April 7, 1955 February 26, 1959 The Grigoras Collection. Homestead Patent; United States Government to John A. Frazier. Deed Book 6, page 27. The Grigoras Coiiection. Oliver, Clinton L., "Analysis and Recommendations of and for the Califomia Carlsbad Mineral Springs Hotel Clinic and Baths, Carlsbad, California." Harmon, Master Sergeant John B. Histon/ of Carlsbad. Carlsbad: Friends of the Carlsbad Library, 1960. Howard-Jones, Marji. Seekers of the Spring: A Historv of Carlsbad. Carlsbad: Friends of the Carlsbad Library, 1982. McAiester, Virginia and Lee. A Fieid Guide to American Houses. NewYork: Alfred A. Knopf, Inc., 1986. Morris, Barbara. Telephone interview conducted by the author, October 12, 1995. The Oceanside Dailv Blade-Tribune. June 6, 1930 November 25, 1956 Richardson, Pam. Telephone interview conducted by the author, October 8, 1995. San Diego County Assessor's Office. Arctiitect Milford Wayne Donaldson, FAIA, Inc. • 530 Sixtti Avenue, Ste 100. San Diego. CA 92101 •(619)239-7888 Marie Burke Lia. Attorney At Law • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 Dolores Mellon, Historic Researcti Consultant • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 CARLSBAD BY THE SEA • HISTORICAL ASSESSMENT October 25, 1995 PLANNING DEPARTMENT • CITY OF CARLSBAD, CALIFORNIA Page 12 of 12 San Diego Historical Society Vertical File, "Carlsbad", VF 72.2. The San Diego Sun. May 22, 1930 The San Diego Union. August 6, 1884 June 12, 1885 January 1, 1920 June 29, 1929 May 29, 1930 Starr, Raymond G. San Diego: A Pictorial Histon/. Norfolk: The Donning Company, 1986. Steel, J.D. "The San Diego Bay Region." "Golden Era Magazine," May, 1887. Arctiitect Milford Wayne Donaldson. FAIA. Inc. • 530 Sixtti Avenue, Ste 100, San Diego, CA 92101'(619)239-7888 Marie Burke Lia, Attorney At Law • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 Dolores Mellon, Historic Researcti Consultant • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 CARLSBAD BY THE SEA • HISTORICAL ASSESSMENT October 25, 1995 PLANNING DEPARTMENT • CITY OF CARLSBAD. CALIFORNIA : Ho! For Carlsbad! The Pleasure City of the Sunset Seas ! • . . ': —TO WIN- , jHealth, Wealth and Happiness.: ( . : ! , • • ' • • , Secure a Ho ne in the Famous Watering Place —OP TllK— Western Continent. What more powerful Itiduccments can bo u|r«ried tlian Mtacral Wella of Wonderful Medi cinlal Virtues; llegniflccnt Murine and Mountain ticuuery; a ClirnBle of Purputuul Summer: Ilalmy BreczcH from tlio -Oalm Pnclflc; nuiiclics that Make Unuiiuulled OarrluKu Urivcn: Surf Iluthint;, Excelling that ol I.onj{ Beach; LaudB that I'roduco without Irrlgutloa; Soil for Oruutja i Orovcfc aud £vuryCitrou8 fruit. . , Tbe MIoeral Waten: ot Carlshad are similar to thoso of tlio World-Reiiowiied Carlsbad .SnrluKH of Gcrmunv, us vhown by anulysiii of Prof. Iii>i;.ird. AstonluhinK curus have been .elt'ccted lu remarkably briol nerlous. Come and sec for yourselves. Carlsbna Is situated SO miles from Los AnKeles and -in o lies from-Ban Uii-go, iu Suu L)iei;o county, ou the Hue of thu Cullforuia •Southern Balhvay and ou-he I'aeifla Ocean. Choice lots' from $175 to $500. TERMS: Ont -third cash; one-tiurd G raontlia; one-third one year. Carlshad Land And Mineral Water Co., Carlsbad. California. OR • OR HENRY A. NULSOH, DEXTKR. GH.UKRT 4 CO » V Sircui, uiai i'.O.. San Uieso, ' ' Ui Wc&i K'.rst atieat. Loa Au-'oles SAIIUBL (J. S.MITU Secr-larr, msyli ; Figure 1 .The Dailv San Diegan. February 6, 1988. Architect Milford Wayne Donaldson, FAIA, Inc. • 530 Sixtti Avenue, Suite 100, San Diego, CA 92101 •(619)239-7888 Marie Burke Lia, Attorney At Law • 427 "C Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 Dolores Mellon, Historic Researcti Consultant • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 CARLSBAD BY THE SEA • HISTORICAL ASSESSMENT PLANNING DEPARTMENT • CITY OF CARLSBAD, CALIFORNIA October 25, 1995 SPRINGS/. SUPREME HEALTH RESORT QF THE WEST Figure 2.The California-Cartsbad Mineral Springs Arctiitect MiHord Wayne Donaldson, FAIA, Inc. • 530 Sixth Avenue, Suite 100, San Diego, CA 92101 •(619)239-7888 Marie Burke Lia, Attorney At Law • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 Dolores Mellon, Historic Research Consultant • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 CARLSBAD BY THE SEA • HISTORICAL ASSESSMENT October 25, 1995 PLANNING DEPARTMENT • CITY OF CARLSBAD, CALIFORNIA BU I The California-Garlsbad Hotel (with Sanitarium Department) Mineral Springs Resort Carlsbad, Califomia RECREATION - REST - HEALTH Just Opened Everything New Luxurious in Appointments -:- Supreme in Sei'vice To quickly introduce the beauties nnd facilities of the new California - Carlsbad, a very special low schedule of rates will prevail for u limited time. Rooms: Single, $2.00, $2.50, $3.00; Double, $3.50, $4.00, $4.50, $5.00. Dining Service: American, per day, $2.50; European, Club Breakfast 65c to $1.00, Luncheon 85c to $1.00, Dinner $1.25. FURTHER REDUCTIONS TO GUESTS OF TWO WEEKS OR MORE SANITARIUM FEATURES Department under medical supervision—.scientifically equipped diagnostic clinic—non-surgical, mod- ein therai>eutlcs—X-ray and raetrtl)olar in examination room.s—emphasizing mineral water and electri- cal baths—mechanical exercisers—Swedish and mechanical massage—weight correction—supervised diet. Carlsbad Mineral Waters effective In tre.'itment of chronic ailments, especially in relief of llheumatlsm, Indigestion, Colonic, Liver and Kidney disorders. Baths aad Treatments $2.50 to $4.00. ENLIVEN YOUR VACATION with a course in health building on the white sand beach and tropical gardens of the Callfornla-Carlsbad. You will return home rested and revived with pleasant memories of new friendships formed in the socUxl life of Southern California's newest and most luxur- ious resort center. Write for reservations today. EASTMAN HOTEL CO., Operators Carlsbad, California Figure S.Carlsbad Journal. June 13, 1930, page 2, cols. 2-4 Architect Milford Wayne Donaldson, FAIA, Inc. • 530 Sixth Avenue, Suite 100, San Diego, CA 92101 •(619)239-7888 Marie Burke Lia, Attorney At Law • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 Dolores Mellon, Historic Research Consultant • 427 "C" Street. Suite 416, San Diego, CA 92101 • (619) 235-9766 CARLSBAD BY THE SEA • HISTORICAL ASSESSMENT PLANNING DEPARTMENT • CITY OF CARLSBAD, CALIFORNIA October 25, 1995 Opening The California' Carlsbad Mineral Springs Hotel Featuring tlie UNIVERSITY of HEALTH WiI^ Oi^en SATURDAYir. MAY 24th CFor»lu/"^2|^^ tor'y.Bq. HERE'S TO YOUR HEALTH! Wlin the opmlnc tf ihm rBb(ornli*C)irUb*4 MintrftI avrlnia lloltl Clinic <Mk M»y 34, aitdtlu larm^ 4«tliCttiloii l»u wctlu UUf, AiH«rk**« miMl BmUbU cUfn*li« \tg\t»i U itvcn ft new type ic»ort (cftturloH C«MU-fon. Iiuuiy. rcL-i«»tH»nftuu Uaalth. j , Tll* Cttliroriibt-CftjUbMl U convciilriilly lac«l»»J, 90 ntUea Muth ot UM Aniffica on iMituuMius OUMI iMiuUvftrtl. 4U nillc* nuiiU of ti«n l>taKu, ua NsiiiaikNl JlUhway fu. IOI. aiid It »«Uiia* yuu ft rardlftl wckuuitf wltan ' Itn ywur inutur ti*urt. 11 KIW intfy b« xriM-hcU MI IIM tiKnt* Kt JUllWfty. lit* l*ickwick ftU|u 01 coftftt ftlrwikyft. t Tit* ftimiMplrtrft tf TtM C«tll«rnU-CftrU|}ttd wiU IM cti*rifd Willi liu«* plt«llly. Hcmuiy 4»f tivli-WAtUMiti tklll lx IIM tflwiiit u( UM pUcr. TIM IM- ' ul uruunda rtMCli U> ilM M<Mlda • ttm ItuiiairU ybrda ftw»y wh*r* ItriMd wiau ANUd li«»clM« rfford ft ftccludcd r«U»t (ur M-rftn irt;rcaltuu. Ilrrft you may c(U«r irtulcaMua iwUluur vafKMura. rtdliiK UM br*.-«liffra. aUaUii DA IlM rIcan wlUU tmvX, * dip In Ut* auil MUII IM* Juiii|l*«>(f*. bildaiiawa or llp-lidra. Kelp IK-U la tha dUum'r arc ft l««diiiM place lur UM deep wftUr luit wlMia UlC rod MUI IUM cuaiplcU UM ll%licriu«ira pariMlua. Ttift CftUfomlft-CirUbftd U » bcAulWul atructura u/ 130 rouiru pltcti««t In UM center of «n tUUufalely tend •i'Mi*rd irubtlat*! Harden wlicia Iciuiia, mlniaiura guU and ai uul-duur synina.snim wUfi'aiipcrvtkrd plivalcal cul-tuia Mill t« un UM iritaraut ul dailr divt.ral»n. : All ruuiiM IMIC outdoor eipoaura awcpt WUh IM InvltfurMliiiH breexra u( the ftca, tiiilrd and iter-lutiied wiUi tiM Itluun and fraatance ul UM> aMrd<rit«. 'Flic Mlurluiia atiii* MU uf (ioullMfn CalfurnU hava Ui«ir U;» vLttbiMiy fruin UM uiurtMlrucltHl braftira ul L'arbbad. tiid UM euiim*udluu* riMil Hardeiia, |*arlui'* and aulUa ul 'Pia CallfuiiU-CftrUlMd yuu will diuuvrr lu IM Idval lwlll«lii olMtervaiurica. 11M a tUtry ul tiM lictirriM In M.'arlrl and guld. brukt>ii by UM invaakMi ol aiuv liuudi. Uni Ihc billow;* MIIII Ittvciuler, Hrrrii and Indlgu, ftll coniblidna to eliann lha ulwcrvar wlUi lioura uf cvurchaniilnM panoranv*. 'llir pcali of Ca'ftllnft ftiid UM broad cJipanac ul Han Cla* incnia uiftnda Juai Mjova UM liurixuii will enchant yuu with tha iiMiaaly ul iifttun aiid UM nyaU(1ea ol eurulty. You wtll llnd TT» Call lamia'CarUbad ft|>pulnted with an elCKanea that will apt«ftl tu your CILM ul rclliMniriit. '11M nHuni, atnglr or cA Miltt. -•I* ruiiiplrtc In raci; IllUe dclftU ftiid tinr niuniciit yuu *i« aliuwn io your quailaia yuu will fUd yuuraell ylcldin« lo thai \twXU\4 ul relaaaUun only-pOMibte whera avary Item ol «.*ainlurt liAa b«rn ftnlli'lpftlcd and provided. HufUy tintad walla. it:li heaty rarpaia, apftchHM • lu«in«a chulia, uirlluw,^ dUlUbutetl lUuiulnfttwi, cuturlul diapra, ainpla a]oiwi4. tUcd »lMiwcia and luba. CMIIMUC cabliMU* Huffy baUi iowcU. rwum I pliunea. aiiuwwiill* bed lineiM with r^apuiHlUH aprtntf* »ud lialr iHftttr«M|Wtll MU cunlrlbut* io lh* pcrlnrt aetilui lur rai and lecuperallon. | Whlll the pnraeii cftpocl/'ol tho hotal li llniltcd lo ISO rooms. UM lutiby. diidng fooius twU ru.ui. lounifM ftnd ftuanibly ruuHM ftre deklgnrd for eipftnaum. 11M apaclout pnipurtion uf UM tn*in lobby la adequaia fur prrunlluua natherlma. TIM furpliure. lUturca. draitea and UiUrlur deco-ration* am in harouu/ with UM ektfamra ol UM cuUicliuUiution. TlM ail ol UM dccoraiui'a profaaMU la lulUllcd In ,tlM CarUfornhi-Carbbad lobby. A iiMaalka 'Ueplaca •! drscri locti. sumiundcd with palnitinia da* picUiif the roiuanllr huioiy elCalifurnla, iMvelly lUuiniiwieU, ta * mftalcr-placa ol beauty. ftiU bUuda tffUiWftily with UiO'lllo lloura ftjul ruim Uio .* modamUklo !elactrtc*l llalurra. Ihe eolorful drapes ftnd tha maaalr* lobby • luiurva. !• Adlolnlac iha lottby al OIM and It iha wuman'a l«jnca and b«U room where «i(Mn the Intedur ilrcuratura ail luids eapreMlun In Oe^uiy and aplendur.l UM oita«oii-alMped maple flour It d**KlHnrd lor daiulnii. ftnd haro alao oppioprtaia i:oiM-rit« ami uih«'r lurink u| aniuaeineiii wlU ba ftinong Iho dlvejatoiu ol llfa at tlia Cahfuntia'CftiUbad. « ^Opening from llw oppnaite end of Ihe main lobby ar* the three large dining lOouM. one a clrcuUi louiu with kldeaalia laigrly uf glua and ap-..pointed hi harniuiiy with UM tipanisn achriue u( airhiiriiurr. Thit run-iiecia Willi ft ruuHi apMiftlly drkigned and bulli (ur uiiinrr lUiunm. wMh> •till aiwib^r ruoni for -eiiriualve (laiiira or rluba, letlurc luuiu and cun* ' f aniluM hftU. Whllff every poaalbia atlcntluii hat been gUen lo the ronifurt, ri^nvrnl- enca ftlid' eiilerlalnmeiU uf Ihr inw-»'. In »|urM ul a luitiriuu% reiwtrt and pleaaur* hotel, UM Callfuriila-Carliiuid ha* aoiie lurltier. Ii u ilrvuiuig MM wln^ ul tiM lower fhtur lu lu'ullli-buildina. In Una ilciMilinriii »huh la lo ba known %m lha Clinic, or UnUerativ uf llcaiui. llir gueiti urMiiitg io WMcrva or r««iuia hu luiftlUi will IM ImprrMtrd by the tklllliil caia ilMi hae been Alv<» iu the drlalla of HM Clinic Hri%|ee In tlila dr|Mfiiiic-iii will ba Ulutar UM i^rrwiMl aupcrvlaUn ul iHtykU'taits «tf irpulatiou aitd •landing hi their ftWufrMiuii. Under tnelr iliiii-liun UM niul|Hiu-ni lur Una fttt-'ilun hfto bevii aclcvled wllh a view lo uiilUing tu Ihc lull**:.! ritriil UM llMiapeullc pruperiica of UM famuu* CKil^ttad Mineral ttpiiiig wNiria. IlUt waUr whicli IM» brrn uud eatriiUvely fur many yeaiM by i<liysh-i«n> In i^hlurnla* la known lu br rflri'tlvc in UM in-aiinrhi uf hiaiiy chronic dlaorilera. Including Ihe uigaiu ul Ihr Muniuch. hvci. kidneys and bladtiri, ftiul paiikularly cflcLiive ui thc trrAUiKrni uf iitvuntMitMii and cuii^npa-lion. It b italatable fur drinking and la now bring uwd by hundreds ul people a* a apei-'llH; lm rhcuniNiiun and chiunlc imliKCiiUun. Ill the 'lhiul\ Burgery and rftdlcal Uu-raiirulkM will have nu pla einpluycd by llw t'allluritte*t:aiUbatl IUHUMI dritNiiii recuiMMMTiided by UM liuiue pliyklilHii ur ni ca-M-i ul ratirnie rnirri:riit-v a-t drieniilnrd b/ llw ni«.-dk'al Ulivtlur. ahd In auih cniriyeiirln> lh** lec-uiuHirndathHw ul llw (.kiiilly idiyaklaiM will IM* invilrd and iikp«-i-it*il Yuu may be aaauied WIIL'II yuu triilir Thc Callfunilft-CarUtwd Cllniv lh.a >uar pnyakal wrlUra will be i-unM'knUouUy and skillfully cuiieun-ird l»iMKnu-ala will Jiave precedence uvrr preai'riMliun. and wlirii yuu vuii the clinw yuu will-nuickly ulMerve ihat evny |irrparatiun ha^ bren niaile lu drtrr-, inliw llw iwture ol your luniMUinl. ^ml UMI UM* iiirifiud* fur Irralinrfil win be dciilgned to lettuie thc aluggbh wgaiu fui Ihelr natural luiic-lloia and lei.iwlurc do the cuilng. TlwifQliwrftl and oreau liatlM. wllh trfthird ftleiidanti tn bwrdi-diknd mr^hftJiKftl' lUftJMMge. elcrtrkat apidlahcra (ur radiant and heal applua-lluiw. Cftbinei baUia, ftthkllc liralUt •tariclva. aun balln. aall glu«« and CorieCilva dki wtll CWMIIIUIC UM gancial pluna fur hrallh-bulldliig pirvad-- Ing fti l)w Calllomlft Carkbad. Tticae are UM iiMihud* prftcticrd with auc-ceoa al Uw Uatlk Creek Mtnlianuin In Michigan, and UM luiik Crrrk > r««ulpuwnt WIII prcdomliwie In thk InsilluUun. wlUi the addmonai ad-Vftntagg [Of Hdfwral and ocean waleri iiui av^lUble at Ikilllr Cirrk, and on even* ytftr-aruuiid amiable thmalc whkh naluially Inducea thr fust imulsllej lof renewed health and thai la rclaKaliun. Think ol parktwd ll you ftre aluggish or In ill Iwelth. You will find here ft iMven ol health. BIKI enjoy yuur^rll wlille recupcrfttmg. tenter-Iftlnnieni ftitd Iwftlih-tmlldlng under ihe aain* ruurac, al a cual thai will pleftati you. II you ore liiiercaled or driirc deiblk fur your Irlcndi, further uUuriiMUua- wUi be uuaiJully luiukiud. AdUirw The California Carlsbad i Esistman Hotel Co., Operators UNIVERSITY \GF HEALTH FRED W. MITCHELL, Director Figure 4.San Dieqo Sun. May 22, 1930, page 11, cols. 4-8. Architect Milford Wayne Donaldson, FAIA, Inc. • 530 Sixth Avenue, Suite 100, San Diego, CA 92101 •(619)239-7888 Marie Burke Lia, Attorney At Law • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 Dolores Mellon, Historic Research Consultant • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 CARLSBAD BY THE SEA • HISTORICAL ASSESSMENT PLANNING DEPARTMENT • CITY OF CARLSBAD. CALIFORNIA October 25, 1995 CALIFORMA CARLSBAD HOTEL The Only Mineral Springs On the Beach . . . 90 MUen South of Los Angeles on the Coast Hij^hway. "17ACAT10N for a week-end—a week—a * month, or longer at "A Hotel that Is Different" Enropean plan rates $2.00 tip; American plan $4.00 np. Luncheon or Din- ner TRc. Enjoy recreation, health and pleas- nre at this unique hotel where seashore and mineral springs baths combined offer a rare treat. Excellent meals at sensible prices In a lovely dining room. Write or phone direct. Alexander Ballfunfine. Resident Manager Carlsbad, Califomia—Phone Oceanside 750 Figure 5.Carlsbaci Journal. July 19, 1934, page 3, cols. 3-4. Architect Milford Wayne Donaldson, FAIA, Inc. • 530 Sixth Avenue, Suite 100, San Diego. CA 92101 •(619)239-7888 Marie Burke Lia, Attorney At Law • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 Dolores Mellon, Historic Research Consultant • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 CARLSBAD BY THE SEA • HISTORICAL ASSESSMENT PLANNING DEPARTMENT • CITY OF CARLSBAD, CALIFORNIA October 25, 1995 CALIFORNIA CARLSBAD MINERAL SPRINGS HOTEL Always Open For Your Health Mineral Baths and Sweats, Salt Glows, Needle Sprays. Massages and KENNISON HYDROTONE COLONIC IRRIGAtlONS. These treatments bene- ficial for High Blood Pressure, Rheumatism, Sciatica Neuritis, Lumbago and many similar ailments. Expert Attendants Day and Night C. H. WILLIAMS, Manager. Figure B.Carisbad Journal. June 23, 1938, page 8, cols. 5-6. Architect Milford Wayne Donaldson, FAIA, Inc. • 530 Sixth Avenue, Suite 100, San Diego, CA 92101 • (619)239-7888 Marie Burke Lia, Attorney At Law • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 Dolores Mellon, Historic Research Consultant • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 CARLSBAD BY THE SEA • HISTORICAL ASSESSMENT PLANNING DEPARTMENT • CITY OF CARLSBAD, CALIFORNIA October 25, 1995 WANT A DRINK? ANNOUNCING THE RE-OPENING OF THE CARLSBAD HOTEL COCKTAIL LOUNGE &BAR HOTEL BY THE SEA Earl L. Southgate - Manager Figure S.The Carlsbad Journal. April 7, 1955, page 5, cols. 5-6. Architect Milford Wayne Donaldson, FAIA, Inc. • 530 Sixth Avenue, Suite 100, San Diego, CA 92101 '(619)239-7888 Marie Burke Lia, Attorney At Law • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 Dolores Mellon, Historic Research Consultant • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 CARLSBAD BY THE SEA • PLANNING DEPARTMENT HISTORICAL ASSESSMENT . CITY OF CARLSBAD. CALIFORNIA October 25, 1995 CARLSBAD HOTEL COFFEE SHOP DELICIOUS FOODS AT REASONABLE PRICES Cactus Room Figure 7.Carlsbad Journal. July 23, 1942, page 8, cols. 5-6. Architect Milford Wayne Donaldson, FAIA, Inc. • 530 Sixth Avenue, Suite 100, San Diego, CA 92101 •(619)239-7888 Marie Burke Lia, Attorney At Law • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766 Dolores Mellon, Historic Research Consultant • 427 "C" Street, Suite 416, San Diego, CA 92101 • (619) 235-9766