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HomeMy WebLinkAboutSP 19; CITY OF CARLSBAD CAR COUNTRY; Specific Plan (SP)0 CITY OF CARLSBAD PLANNING DEPARTMENT/RECORDS MANAGEMENT DOCUMENT MANAGEMENT SYSTEM SCANNED/IMAGED SHEET The following documents are scanned and indexed into the Document Management System: INITIAL DOCUMENT(S) IMAGED BY IMAGED DATE IMAGED OCT 16 2006 CITY OF CARLSBAD PLANNING DEPARTMENT ADDED DOCUMENT(S) IMAGED BY IMAGED DATE PAGE Revised March 30,2001 CALIF 1A COASTAL ZONE CONSERVON COMMISSLGN APPLICATION FOR PEPWIT NOTE: ALL QUESTIONS MUST BE ANSWERED COLETELY USING COILETE SENTENCES TO EXPLAIN ANSWERS. NO ONE WORD ANSWERS TO QUESTIONS WILL BE ACCEPTED SECTION I: APPLICANT I. Name, address, and telephone number of applicant: TRI-CITY AUTO DEALERS , through their Trustees, 810 Mission, P. 0.. Box 240 - FEIST, VETTER, KNAUF AND LOY, Oceanside, Cal. 92054 (714 )722-1914 - (zip code) (area code) • -.. 2. Name, address and telephone number of'applicant's representative, • jf .ny:. JOHN NAMAUX -.. . 1393 Basswood, Carlsbad, California 92008 = (714 ) 729-5648 (zip code) (area code) SECTION II: SUMMARY OF WORK PROPOSED AND PROJECT LOCATION 3. Brief (one ortwo sentence) description of work proposed: Development of an auto center consisting of six dealers having nine major lines of automobiles. The auto center will be the relocation of existing businesses from Oceansideto Carlsbad. - 4. Brief description of project location (city or countyr. -nearest road etc.): Property is east of Interstate 5; hounded on the north by Cannon Road and on the south by Palomar Airport Road. The entire project is in the City of Carlsbad. TO BE FILLED IN BY THE COMMISSION: - . - Application Number Date Filed Filing. Fee Public Hearing Date (Not less than 21 days nor more than 90 days after filing) - a 5. Describe (a) ignations of t1iepropers1iown on any applicable city or county general plans, and (b) the present Zoningof the. property. Explain whether the proposed project is consistent with local plans andtoning. •:... . - Project is already zoned C-2 and the proposed Project is consistent with the genera plan of the City of Carlsbad A specific plan has been approv ed by the Cit 6. Attach to this application adequate illustrations (such as a U.S. Geological Survey 7½-minute quadrangle map and a detailed project iitap) to show: (a) the proposed development in relation to nearby areas, and, as appropriate, to the line of mean high tide, th inland boundary of the 'permit area, anynearby beaches 1 any nearby public recreational areas, any nearby marshes, and any other major features of the natural topography or any major buildings; and (b) •precisely what development is proposed. • . S • 7. Does the proposed development consist only of.a repa' o improve- ment to an existing structure at acost not in excess of $25,000? if so, please explain briefly and indicate how the, cost of the repair or improvement was computed:,.-•.. :J:. .: No. This ispropos ed as completely new structures fàrthe • retailing of automobiles. 8. If-not a repairorimprovernent to''-'an'- existir strUtur,'js the •.cost of the proposed development. less than .510,000?.. If so, pleas explain briefly-and indicate how the cost of the, development was computed: : •. ± :' No. This is proposed as completely new structures for the retailing of automobiles. 9. Attdh to this application ufficintdocumeita it show a'oli- • cant's, interest in the property '(such as coflies Of de-66,, title reo parcel map, etc..), and any easements-or other restrictions affectinc the property. ' •Copyof title report.attached-.- . . ' • 10.. The parcel Assessor's (s) of property on which the work I. proposed are Parcel (s) number 09000-827-010-47 -2- • .• 16. Would the development have the-potential for adversely affecting - water quality, existing areas 'of open water free of visible struc- tures, existing and potential commercial and sport fisheries, or - agxicultural uses of land which are existing on November 8, 1972? If so,lease explain. No. Water areas are considerably west of project. There are adjacent lands east of the development which are used for agriculture, however, this development will not adversely affect that use in anyway. - 17. Would the project increase access to publicly-owned or publicly- used beaches, to recreation areas, or to natural reserves? Please explain. No. The beaches, recreation .aréa's and natural 'reserves are too far removed from this area to have any affect on access'tosuch areas. 18. Would the development affect any area that could be used for public recreation or as a wildlife preserve? Would the development affect : any area of historic or archeological importance? Please explain. No. Please see environmental statement attached. 19. What provisions have 'been made in the project for treatment of- solid and liquid.wastes, and for their disposition and management, • so that adverse effects upon coastal, zone resources will be minimize. Solid and lIquid wastes will 'be controlled by the City of Carlsbad. Sewer ser'rice is available with treatment and disposal a part of the Encina water' pollution control facility. 20.. Describe any provisions in the project to ensure that alterations to existing land forms and'vegetation, and construction of struc- tures, will cause minirumi adverse effect to scenic resources and - - minimum danger of floods, landslides, erosion, siltation, or failure in the event of earthquake. . The matter is treated in detail in the environmental statement attached. 'lb • .. I 8ll.__List ..thei nm adess of each owner property adjacnt to the site of the proposed development. Mr. and Ns. Paul Ecke, $r., Saxony Road,Encinitas, California I I SECTION III: DI'AILED DESCRIPTION 0F PROPOSED WORK,•___ 2''Dos th vLopment iWmlvE didging-fiIiingri or '-otherytise er- ing-any Day,.estuary.,. salt rrtarsh, -river I - If so, please explain. No. Project is not in any way related to or otherwise affect or alter bay, estuary, salt marsh, river mouth, slough or lagoon. :.13.."WOtI.ld the development. reduce the-.size ofany beach or other area usable for public recreation' If so, please explain.. No. Project is east of 1-5 and is not related or even close to beàches. 14. Would the development reduce or Impose' réstrlc€ions upon: public - access. to tidal and submerged lands,beache or the line .of'mean high tide where there is no beach If so, please explain.., No. 'Prolect is east of 1-5: between I-S'and the beach 'there-is 'presently considerble residential and M-1 development. .1 15. Would the development substantially interfere with or detract from the line of sight to'ard the sea fr'om the'state highway nearest the coast? If so, please explain. ' No. Proposed project is east of 1-5 and .will not block any views toward the sea from said highway. •INSTRUCTIONS TO APPLICAN• C. Complete Parts A,B,C,D and E. 2. Filing Fee $100.00 plus $5.00 for each - additional lot or parcel. 3. Make check payable to City of Carlsbad. 4. Information to be type written. APPLI TION FOR CHANGE OF - and PTION OF A 'EFCFFC PLAN t-' I A a Submitted to the Carlsbad City Planning Commission Date Received- Date of Hearing 22 s j 1C17 PART A------------------------GENERAL INFORMATION Name of Applicant JOHN J. MAMAUX for Telephone ­ _729 .59648 TRI-CITY AUTO DEALERS Applicant's Mailing Address 1393 Basswood Ave., Carlsbad, Cal. 92008 Location of Property by Street SE_ Corner _Cannon _Road _and _Interstate _5, PART B-------------------LEGAL DESCRIPTION OF PROPERTY Attach to this application one copy of a complete legal description of the property for which a change of zone and adoption of a specific plan is requested PART C-------------------------------REQUEST Change of Zone from 2 A-loc' to Commercial PARTD---------------------------------MAP Attach to this application IM COPIES of a map prepared by a registered civil engineer, architect or licensed land surveyor which shows the exact boundaries, dimensions and bearing of each line of the property for which a reclassification and a specific plan is requested; names and widths of bordering streets-; location and width of alleys and/or easements. PART E------------------------APPLICANT'S STATEMENT (Attach separate sheet if area for statement is not sufficient) 1. Does public necessity require the proposed change? Is there a real need in the community for more of the types of uses permitted by the Zone requested than can be accommodated in the areas already zoned for such uses? Yes,,there- js a, deftnjte need, as commercial activity js existent at this time, 2. Is the property involved in the proposed reclassification more suitable for the purposes permitted in the proposed zone than for the purposes permitted in the present classification? - Yes,, Freeway Location and proximity to high traffic flows dictates a more suitable need for the commercial activity proposed STATE OCALIFORNiA—CALIFORNIACOAS1 ZONE _CONSERVATION COMMISSION RONALD REAGAN, Governor ' SAN DIEGO COAST REGIONAL COMMIWN 6154 MISSION GORGE ROAD, SUITE 220 SAN DIEGO, CALIFORNIA 92120—TE L.(714) 280-6992 DEVELOPMENT PERMIT Control No: FO9 MALCOLM A. LOVE Chairman WILLIAM A. CRAVEN Vice Chairman JEFFERY D. FRAUTSCHV Representative to the California Coastal Zone Conservation Commission THOMAS A. CRANDALL Executive Director Date: June 15, 1973 Applicant: i City Auto Dealers Agent: John Mamaux P. 0. Box 240 1393 Basswood Oceanside, CA 92054 Carlsbad, CA 92008 Project Address : East of 1-5; bounded on north by Cannon Road and on south by Palomar Airport 2oad You are hereby granted a development permit. This permit is issued after a hearing before the San Diego Coast Regional Commission (a copy of the Regional Commission's resolution of approval, vote, and other language, drawings and provisions is included herewith). This permit is limited to development described below and subject to the terms, conditions, and provisions, hereinafter stated: A. DEVELOPMENT: An auto center consisting of six dealers having nine major lines of automobiles. B. TERMS AND CONDITIONS: 1. That the applicant agrees to adhere strictly to the current plans for the project as submitted to the Commission. 2. That the applicant agrees to notify the Commission of any substantial changes in the project. 3. That the applicant will meet all the local code requirements and ordinances. 4. That the applicant agrees to conform to the permit rules and regulations of the California Coastal Zone Conservation Commission. 5. That the applicant agrees that the Commission staff may make site inspections of the project during construction and upon completion. Terms and conditions are to run with the land. These terms and conditions shall be perpetual and it is the intention of the parties to bind all future owners and possessors of the subject property except in the following particulars: None - C. STANDARD PROVISIONS (1) STRICT COMPLIANCE: Permittee is under obligation to conform strictly to permit under penalties established by California Coastal Zone Conservation Act of 1972. (2) TIMELY DEVELOPMENT AND NOTICE OF COMPLETION: Permittee shall commence development in a timely manner and complete in a reasonable time. Upon completion of the development, Permittee shall promptly file with Commission a Notice of Completion." (3) ASSIGNABILITY OF PERMIT: This permit is not assignable unless the Permittee's obligations under the permit are assumed by assignee in writing, and a copy of assumption agreement de- livered to Regional Commission. • (4) APPEAL: Unless appealed to the State Commission within ten (10) days following final action by the San Diego Coast Regional Commission, all terms and conditions shall be final. (5) DISCLAIMER: This permit is in no way intended to effect the rights and obligations heretofore existing under private agree-c • inents nor to effect the existing regulations of other public bodies. (6) PERNITTEE TO RETURN COPY: This permit s1all not be valid unless•• within ten (10) days Perniittee returns a signed copy acknowledging contents to San Diego Coast Regional Commission. If you have any question on any of these matters, please contact the staff of the Regional Commission. Very truly yours, Thomas A. Crandall, Executive Director San Die ast Regional Commission By c2. Directions to Permittee: Perinittee is to execute below and return one copy of this permit to the San Diego Coast Regional Commission. I have read and understand the terms, conditions, limitations, and provisions of this permit and agree to abide by them. Control No. q • Date Signed by Permittee • 7c2 -2- 1200 ELM AVENUE CARLSBAD, CALIFORNIA 92008 PLANNING DEPARTMENT • Citp of Carldab TELEPHONE: (714) 729-1181 L7 Tom Crandall, Executive Director San Diego Coast Regional Commission 1600 Pacific Highway, Room 355 San Diego, California, 92101 Dear Tom: The applicant i,/-fL7TY/)O7Z) has requested a letter from this Department to the San Diego Coast Regional Commission stating the City's "approval-in-concept" for his project known as PLAZA E L IET The Project at this time is ministerial in nature, and, if all City codes and conditions are met at time of plan check, a permit will be issued. ( As background information, we are enclosing staff reports, resolutions, environmental impact statements, etc. for any discretionary actions that were taken by the City regarding this project. These actions included: 1. Pre-annexational zone change from (county) to (city). Approved by City Council on (Case Number- Zone Zone Change from - to C - by City Council on if/I '/7 (Case No. _. 3. Master plan establishing densities of dwelling units per acre. Approved by City Council on , and being (Case No.*). Specific Plan approved by City Council on f4/7 _(Case No. P-f9_). Tentative Map approved by City Council on 4114.172-_(Case No.CT 72--3). F(&1-'c- MPF' pF 5 k'Et }(/t/ 6. Conditional Use Permit to allow Approved by Planning Commission on (Case No. 7. Variance to allow . Approved by Planning Commission on --(Case No If we can be of any further assistance, just call this office at (714)729 -l 18 1,ext.25. I (I C71 MICHAEL C. ZANDER- Assistant Planner .4 . SECTION IV: OTHER PL1ITS OR APPROVALS NEEDED 23:. List all permits, permissions, or approvals required from public -agencies for this project, and indicate whether these permits, permissions, or approvals have been (a) applid for and (b) granted. I ("Public agencies" includes cities, counties, regional agencies, L redevelopment agencies, etc., and also includas the State Lands I Commission, the Army Corps of Engineers, and the appropriate Regional Water Quality Control Board.) City of Carlsbad has approved all required zone caes.,.specific_... plans, architectural controls, tentative map, final subdivision map, grading plans and street improvement permits; only permits remaining to be acquired will be building permits, for each dealership. SECTION V: PROJECT'S CONSISTENCY WITH THE CALIFORNIA COASTAL ZONE CONSERVATION ACT OF 1972 22. The California Coastal Zone Conservation Act of 1972 states, in Section 27402, that no permit shall be issued unless the regional commission has first found both of the following: (a) Thatthe developmentwill not have any substantial adverse environmental or ecological effect, and (b) That the development is consistent with the following find- ings, declarations, and objectives: • (1) "The California coastal zone is a distinct and valuable natural resource belonging to all the people and exist- ing as a delicately balanced eco-system; ...the per- manent protection of the remaining natural and scenic resources of the coastal zone is a paramount concern to present and future residents of the state and nation; . .in order to promote the public safety, health and welfare, and to protect public and private property, wildlife, marine fisheries, and other ocean resources, and the natural environment, it is neces- sary to preserve the ecological - balance of the coastal zone and prevent its further deterioration and destruc- tion; ...it is the policy of the state to preserve, protect, and, whore possible, to restore the resQurces of the coastal zone for the enjoyment of the current and succeeding generations...." (2) "(a) The maintenance, restoration, and enhancement of the overall quality of the coastal zone en- vironment, including, but not limited to, its amenities and aesthetic values. -5.- . - -.---=---,-"------- -'- continued existence optimum populations - of all species of li\ing organisms. (c) The' orderly, balanced utilization, and preserva- tion, consistent with sound conservation principles, • ' / ... of all living and nonliving coastal zone resources: "(d) Avoidance of irreversible and irretrievable com- .•. ' .mitments of coastal zone resources." 1se whether the- project is- consistentwith these r.e- • quirements : additional paper if necessay. Project has be' een approved by the City and all items above were considered. Please see letter from City regarding approvals attached. SECTION VI: ENVIRONMENTAL IZIP?CT STATE SENT 23 .''as an environmental impact statemen,t. been .prepared ór the project? If so, attach a copy to this application.':,. If not, please so • •. • • ...,..H Yes, environmental report is attached. SECTION VII 'ADDITIONAL INPORI1AT ION REGARflING PROPOSED WOR -K X you feel you Vould like to provide more information in'.brder to describe your proposed development in' greater detail, please do so and attach it to •this application and title it acáordingly. SECTION VIII: cERTIrIC'TroN .24. 'I hereby, certify that to the best of my knowledge the information in • this application and all attached exhibits is full, complete, and correct, and I understand that any misstatement' or omission of the requested information or of any information suhsedu'ent1y requested, • :" shall be grounds for denying the permit, for susendind or revoking 'a permit issued on the basis of these or subsequent representaiion, or for the seeking -of such other and -further relief as may seem, proper to 'the Commission. •.. '. •' : • Sicmat'ure of. licnt c ...c'r- -6- . . . . . • . - ,,.. . . , UOO ELM AVENUE CAR LSBAD, CALIFORNIA 92008 PLANNING DEPARTMENT El Citp of Carldab November 9, 1971 S TELEPHONE: (74) 7291181 Mr. John Mamaux 1393 Basswood Carlsbad, CA 92008 Dear Mr. Mamaux: Your application -of October 20, 1971, for a change of zone and adoption of a master plan was incomplete in that it lacked a legal description of the property. In order for your request to have been heard by the Planning Commission on November 23, 1971, it was necessary to publish legal notice in the Carlsbad Journal on November 11, 1971. We were unable to publish this notice due to the lack of a legal description of the property. Therefore, the public hearing before the Carlsbad Planning Commission has been rescheduled for December14, 1971. Upon receipt of the legal description, we will submit a notice to the newspaper to be published on December 2, 1971. If approved by the Planning Commission on December 14, 1971, the application will be scheduled for public hearing before the City Council on January 4, 1971. Sincerely, Donald A. Agatep tv Associate Planner DAA:sll CC., Mr. Paul Ecke do Bruce Stallard 1222 India San Diego, Calif. 0 FIFTY-ACRE DEVELOPMENT TRI-CITY AUTOMOBILE DEALERS ASSOCIATION CARLSBAD, CALIF. Following is an outline of the proposed 50acre automotive center develop- ment by Tr-City Automobile Dealers Association to be located at the east side of Interstate 5 at the Cannon Road off-ramp, and a brief summary of the restrictions we would like to adhere to for architecture, landscaping, signing and lighting. There will be seven (7) to eight (8) auto dealerships comprising approxi- mately óO% of the project, commercial development of approximately 309/o and street improvements of approximately 10%. The development has been designed to take full advantage of the natural terrain and exposure of the hillside adjoining the freeway. This has been accomplished by a new concept in displaying and selling automobiles by isolating the sales operation from the administrative and service complexes in separate more attractive buildings and the utilization of interior sales boulevards within each complex. These boulevards will also help eliminate heavy traffic and conjestion in the main street through the development. It is also our intention to have a center landscaped parkway with left turn lanes into each improvement. ARCHITECTURAL RESTRICTIONS: It is the owners' intent that all of the buildings developed, whether commercial or automotive, shall adhere to strict architectural criteria and that they complement each other in their design and usage of materials, whether spanish, contemporary, etc. There will be minimum front setbacks established for all buildings and we would like to recommend 100 ft. from the center line of the street, 4, I Honorable Mayor and City Council . May 18, 1971 • Page 2) the proposed road at no expense to. the land owners. Said construction will include all utilities (water, sewer, gas, electric and telephone) as well as street lights, storm faci- lities, curbs, gutters, sidewalk, and all appurtenances normally included in City requirements for road improvements in 'subdivisions; (a) Recognizing that the City's participating will require long-range budget considerations, it is understood that the road development can be accomplished over a period of several years. Actual engineering design cannot begin until the precise location of the road is determined. Rest assured- that the Association will pursue the development of the Specific Plan in a diligent manner; 3. Change of the name of Cannon Drive to a name advantageous to the Auto Center Complex. This name change will necessitate the California Division of Highways' changing the Freeway road designation signs to provide some additional advertising for the Center; 4. Permission to erect a sign acknowledging that the site will be the future location of the Auto Center; 5. Cooperating with the Auto Center development to place, by ordinance, certain restrictions on signs, decorated lighting, and other site development concepts that will insure the community that this development will ' -be constructed and main- tamed with the highest and best aesthetic sense. - Please be advised that we are available to meet with City officials at any time to discuss this matter. We would like to further thank Mayor Dunne and each Councilman, as well as City Manager Jack Arnold, Planning Director Joe Olinghouse, Assistant Planning Director Bob Johnston, and City Manager Hunter Cook. Your continued cooperation and as- sistance will make this project a reality. JJM/tc •' Very truly yours, ) "-•_/ THE TRI-CITY AUTOMOBILE ASSOCIATION John J. Mamaux, Project DEALERS Manager QUALITY ORIGINAL (S) A G R E E M E N T 1. THIS Ac1-ZF:fr1I;NT is enLered into between the TRI-CITY AUTO DEALERS' ASSOCIATION and VINCE DIXON FORD, INC., V. R. DIXON and RICHARD C. APODAC. 2. The ASSOCIATION is developing an auto center complex in Carlsbad, California, on lots 2 - 11 of Carlsbad Tract No. 72-3. DIXON and APODAC have taken title to lot 10 and have leased it to VINCE DIXON FORD, INC. All lots in the Center are subject to conditions and restrictions including architectural controls exercised by an architectural committee. Controls include provisions governing signs. 3. The ASSOCIATION, acting in its capacity as an Architectural Control Committee, agrees to permit a temporary variance on signs for lot 10 of Carlsbad Tract No. 72-3 from the requirements set forth in conditions and restrictions and Section XII of the architectural controls applicable to lots 2 through 11 of said Tract. 4. The variance and terms thereof are as follows: a) One pole sign conforming to Carlsbad's sign ordinanwhi,i permits a particular sign for a commercial -right center sign/is one which will be temporarily available to DIXON FORD and which will revert to the ASSOCIATION when (06fiftruction on a second dealership in the Auto Center i or when the ASSOCIATION notifies DIXON FORD that it will utilize the Center sign for Center purposes, which- ever occurs first. LAW OFIC'$ 0 pEigr, vrrr )NAU' AND LOY POUT orper LmX 240 lJlO MISSION AVI.NUI Hl,Ir c'. OcANIIJ, CALrOHA 1 . I S b) Other pole signs not to exceed which conform to C arl sb ad!s sign ordinance governing indivi- dual business establishments within a commercial center may be erected. These signs, if nonconforming to Section XII of the architectural standards, may rema u onstruction CO MPFTE(I on a second dealer site is eee~'-c unti - the ASSOCIATION, [or good cause, determines the variance shall terminate. 5. DIXON, APODAC and DIXON FORD understand that signs approved under this Agreement may have to be replaced totally when other dealerships are constructed. Dated: 3 2) , 1973. Dated: 1973. TR UO4EALERS' CI I V. R. Dixon Bv ( LAW OPIC-L O' ri wr vL-:rrtn KNAU1 AN; tQY p'o'i r ''r 11 1cL ;inx z.tc 1310 ?lI13I0N AVr.NUr SUITE 300 0CtANSI0. CALIFORNIA .Wuc1 the uses permitt ' by the proposed zone be trimental in any way to surrounding proper No. 4. What were the original deed restrictions, if any, concerning the type and class of uses permitted on the property involved? Give the expiration date of these restrictions. None. The following spaces are for signatures of owners whose properties lie within a radius of 300 feet of the property proposed to be reclassified and who approve of the change (attach extra sheets if necessary). No. on Map Name Address Lot Block Tract • We, the undersigned propery owners herewith request that our respective properties which are included in the reclassification petitioned for, be reclassified and ror the reasons above enumerated.(This space is for signatures of owners of property actually included in the proposed reclassification. Attach extra sheets if necessary.) No. on Nap Name Address Lot Block Tract OWNER'S AFFIDAVIT STATE OF CALIFORNIA) COUNTY OF SAN DIEGO) SS CITY OFc,69y9 ) T - M g being duly sworn, depose and say that I (we) am (are) the owner(s) of part (or all) of the property involved and this application has been prepared in compliance with the requirements of the City Planning Commission as printed herein and that the foregoing information thoroughly and completely, to the best of my (our) ability, presents an argument in behalf of the application herewith submitted and that the statements and information above referred to are in all respects true and correct to the best of my (our) knowledge and belef. Telephone Number Signed Nailing Address:/33 Subscribed and sworn to before me this 20th day of October 19 71 Filing Clerk or Notaryüblic iV This is to certify that the foregoing application has been inspected by me and found t o be complete and acceptable for filing with the City Planning Commission. - OFFICIAL SEAL NOTARY PUBLIC CALIFORNIA AURORA E. CUNEY ~! PRINCIPLE OFFICE IN SAN DIEGO COUNTY MY COMMISSION EXPIRES APRIL 22, 1975 Ret No._________________________ By For the City Planning ommfksion -3- q 790 South Main, P.O. Box 708, Logan, Utah 84321 801-753-2224 * *INTEGRATED SYSTEMS ENGINEERING T\ . MEDIA&MANAGENIE RE?RLSET\S 5545 NALIN PLACE LOS ANGELES, CL\ORI 90024 TELEPHONE IBEL AIR) 23 - 42-0036 A "Traveling and Changin message display, added to an existing scoreboard make sports and special events more enjoyable at Utah State University, Utah. 2. Advertising specials and merchandising ideas are di- rected to people in position to respond. 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