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HomeMy WebLinkAboutSP 19G; Car Country Specific Plan Update; Specific Plan (SP) (2)To: Michael Holzmiller Cc: Gary Wayne,Robert Green From: Rich Rudolf Subject: Car Country Specific Plan Updat Date: 7/13/95 Time: 8:35a Gary and Robert committed that, once the Car Country signs portion of the Specific Plan Amendment was completed, they would finish the project by creating the composite Specific Plan, consolidating all the old and new car country provisions into a single, integrated document. The new Specific Plan would supersede all prior documents, be user-friendly, and prevent a repeat of the nightmare we had trying to figure out what the document consists of. Council approved the final sign piece on Tuesday. Could you confirm the ,commitment and give me a tentative date for completion? Thanks! CAR COUNTRY CARLSBAD July 6, Honorable Mayor and Members of the City Council City of Carlsbad Carlsbad, California DEALERS ASSOCIATION Re: SP-19(G) - CAR COUNTRY SPECIFIC PLAN AMENDMENT BOB BAKER CADILLAC 5215 Car Country Drive Carlsbad. California 92008 (619) 431-3150 FAX 431-9819 BOB BAKER CHRYSLER/ PLYMOUTH/VOLKSWAGEN 5500 Paseo Del None Carlsbad, California 92008 (6191 438-2200 FAX 431-0972 BOB BAKER INFINITI 5245 Car Country Drive Carlsbad. California 92008 (619) 431-3100 FAX 431-3120 BOB BAKER JEEP EAGLE/HYUNDAI 5555 Car Country Drive Carlsbad, California 92008 (619) 431-3151 FAX 431-3170 CARLSBAD MITSUBISHI 5515 Car Country Drive Carlsbad, California 92008 (619) 431-3050 FAX 431-3165 DIXON FORD/ISUZU 5555 Paseo Del None Carlsbad, California 92008 (619) 438-9171 FAX (619) 438-95-4 HOEHN ACURA 5556 Paseo Del None Carlsbad. California 92008 (619) 438-9599 FAX 438-8094 HOEHN OLDS/SUZUKI 5566 Paseo Del None Carlsbad, California 92008 (619) 438-3900 FAX Ext. 31 HOEHN MERCEDES BENZ/ PORSCHE/AUDI 5434 Paseo Del None Carlshad. California 92008 (619) 438-4454 FAX 438-0568 LEXL'S CARLSBAD 5444 Paseo Del None Carlsbad. California 92008 (619) 438-2300 FAX 438-8090 NORTH COUNTY LINCOLN/MERCURY 543-1 Paseo Del None Carlsbad. California 92008 (619) 438-5434 FAX 438-0049 RORICK BUCK 5334 Paseo Del None Catlsbad, California 92008 (619) 438-5311 FAX 438-945- TOYOTA CARLSBAD 5424 Paseo Del None Carlsbad. California 92008 |619) -138-2000 FAX 438-1419 WESF.I.OH CHEVROLET 5335 Paseo Del None Carlsbad. California 92008 |6I9I 438-1001 FAX 438-9188 WORTHINGTON DODGE CARLSBAD 5548 Paseo Del None Carlshad. California 92008 (619) 431-1222 FAX 431-1399 JIM FINNEY MAZDA/PONTIAC/GMC 5445 Paseo Del None Carlsbad. California 92008 (619) 438-1021 FAX 438-1368 Dear Mayor and Members of the City Council, The Car Country Carlsbad Dealers Association was before you June 13, 1995 to amend the Car Country Specific Plan. At that meeting, you unanimously approved all the recommendations of both Staff and the Car Country Carlsbad Dealers Association with the exception of building signage entitlement for those dealers adjacent to the freeway. Your direction concerning the exception was for Staff and the Dealers to work together toward an amendment acceptable to both parties. That amendment is attached. After careful consideration and much effort by both parties, the Car Country Dealers Association requests that your approval of the Amendment as proposed by Staff. Thank you for your help and consideration Sincerely, Bill Kornik President-Car Country Carlsbad Dealers Association 06/22/95 11:29 Bob Baker AUTO GROUP IUN HMO 1 UWEUU (WIKtllH Bob Baker Ford 730 Comino Del Rio North ©6192991049 BOB BAKER ENT. (6151)297-51)01 Bob Baker ClwtroU • Gra °OI1 Ancle. AvenitR EICaJon,CA92(EO (« 19)440.0404 Dob Bolter foxuK lOOOArnclcAvstmis H Cajon, CA 92021) (619) 440-5398 Hob (teller Nissan 710 El Oijun Blvd.H oijnn. CA Bob Bnkcr Jeep-Bade 5555 Car Cuunliy Drive Carlsbad, CA 92008 (<JI9)720-53?7 Huh nnV« Clivyflcf • Pljmoollr Bob Biker Volkswagen 5500 Pasco Del None Clrijhail, CA 92IWB Bob Baker Cadillac Bah Buker .Subum 5215C4fCouoiryCrtvc CarlsbiiO, C'A 92008 (A 19) 43 1 -3 1 SO Bob Baker Infinili 5245 Cnr Country Drive CirlsW, CA 9IOOR (619)431-3100 Bull Bjta G«Ron Dolctr Orvrokl Roa Baker Isnzu 2}0 1 Miriam) City BM. NjLinral Cily, CA 92050 |(.-I9)477-2I«3 Del Niirte Cbevralct OliUmoCIlt • lovold 81] Bnwltry Avenue Tlrnwlev, CA 92327 (019) 344-0880 Toyota oflmpcrim Valley 2349 Hijliway 86 Irapsrinl Valley. CA9i251 (619) 353-9300 Bxkrr M«li* S«vicv» 5030 Caminn De LB Siesla SlllKlOl SanDiegn, CA92IOR BemrWav Lesslns « Auto BiiyiD|[ Serrict 5030C«nu'no DC La Siena Suite 101 Sun T>ic£o. ON WlO* (IJlil) 574-6644 Bob Baker FouiidXiou 5030 Camtnc) De La SiEKla Suite .107 Siui Diego, CA 92108 (619)297-1001 Bob Bftkcr & rartnerxhipx REKAB Properties Miramar Properties Snntji Marin Prnperriw riiccMellvn Inxutunof 5030Ciimini3l>LiiSicFi« Suite 307 San Diego, CA 52108 Bob Baker Enterprises, Inc.ms ilOOl 5030CaminoDeUSiesia, Suite 307, San Diego. California 92108 • 619-297-1001 Fax 299-1049 June 22, 1995 Mr. Robert Green, Senior Planner Community Development Services City of Carlsbad 2075 Las Palmas Drive Carlsbad, California 92009-1576 Re: Car Country Carlsbad Specific Flan Amendment Dear Robert, Pursuant to our conversation earlier today, and recognizing the time constraints for the City of Carslbad to adequately prepare for the scheduled continuance on Tuesday June 27, 1995, we respectively request that the item be farther continued to Tuesday July 11,1995. If you have any questions or comments please contact me directly. Thank you for your continued assistance in this matter. Sincere! Joseph Hertel cc: Mr. Bill Kornik, President, Car Country Dealers Association City of Carlsbad Planning Department June 7, 1995 TO: CAR COUNTRY CAR DEALERS FROM: The Planning Department CAR COUNTRY SPECIFIC PLAN AMENDMENT FOR SIGNAGE The City Council will consider the specific plan amendment referenced above at its next meeting, June 13, 1995 at 6:00 pm in the City Council Chambers, 1200 Carlsbad Village Drive. 2O75 Las Palmas Drive • Carlsbad, California 92OO9-1576 • (619) 438-1161 CAR COUNTRY CARLSBAD JU^S 0 1 1995 DEALERS ASSOCIATION BOB BAKER CADILLAC 5215 Car Country Drive Carlsbad. California 92008 (619)431-3150 FAX 431-9819 BOB BAKER CHRYSLER/ PLYMOUTH/VOLKSWAGEN 5500 Pasco Del None Carlsbad. California 92008 (619) 438-2200 FAX 431-0972 BOB BAKER INF1N1TI 5245 Car Country Drive Carlsbad. California 92008 (610) -131-3100 FAX 431-3120 BOB BAKER JEEP EAGLE/HYUNDAI 5555 Car Country Drive Carlsbad, California 92008 (619)431-3151 FAX 431-3170 CARLSBAD MITSUBISHI 5515 Car Country Drive Carlsbad. California 92008 (619) 431-3050 FAX 431-3165 DIXON FORD/ISUZU 5555 Paseo Del None Carlsbad. California 92008 (619) 438-9171 FAX (619) 438-9574 HOEHN ACURA 5556 pjseo Del None Carlsbad. California 92008 (619) 438-9599 FAX 438-8094 HOEHN OLDS/SUZUKI 5566 Paseo Del None Carlsbad. California 92008 (619) 438-3900 FAX Ext. 31 HOEHN MERCEDES BENZ/ PORSCHE/AUDI 5454 Pisco Del None Carlsbad. California 92008 (619) 438-4454 FAX 438-0568 LEXUS CARLSBAD 5444 Paseo Del None Carlsbad. California 92008 (619) 438-2300 FAX 438-8090 NORTH COUNTY LINCOLN/MERCURY 5434 Paseo Del Norte Carlsbad. California 92008 (6191 -138-5434 FAX 438-0049 RORICK BUICK 5334 Paseo Del None Carlsbad. California 92008 (6191 -138-5311 FAX 438-945" TOYOTA CARLSBAD 5424 Pasco Del Norte Carlsbad. California 92008 (619) 438-2000 FAX -138-1419 WESELOH CHEVROLET 5335 Paseo Del Norte Carlsbad, California 92008 (6191 438-1001 FAX 438-9188 WORTHINGTOM DODGE CARLSBAD 5548 Paseo Del None Carlsbad. California 92008 (619)431-1222 FAX 431-1399 JIM FINNEY MAZDA/PONTIAC/GMC 54-15 Paseo Del None Carlsbad. California 92008 (619)438-1021 FAX 438-1368 June 1, Honorable Mayor and Members of the City Council City of Carlsbad Carlsbad, California Re: SP-19(G) - CAR COUNTRY SPECIFIC PLAN AMENDMENT Dear Mayor and Members of the City Council, The Car Country Carlsbad Dealers Association will be before you June 13, 1995 to amend the Car Country Specific Plan. We believe that the amendment as proposed by the Association will help us to retain our competitive edge in very competitive regional market while ensuring that the character of Carlsbad remains the same. By way of introduction, Car Country Carlsbad was started 23 years ago by a few new car dealers. Since then it has grown to 16 separate businesses representing 26 new car and truck franchises. More than half the dealerships are still owned and operated by the original dealers. On average, these businesses have had the same ownership for 11 years, supporting the local community by contributing both to the economy and charities, some of which are listed in the attachment. Clearly we are committed to Carlsbad. While our story is not only important because of our civic contributions, no one can escape the fact that we provide a significant amount of jobs and property and sales tax revenues for the City of Carlsbad. Sales tax revenues alone for 1993, the year for which we have the most current data, was almost three million dollars, or about one third of the City's total sales tax revenues. In 1994 we sold over $380,000,000 worth of cars and services. We also directly employ almost 1,000 people, 80% of whom live within 5 miles of Carlsbad, and our combined annual payroll exceeds 32 million dollars. The competition among car dealers has always been fierce. So fierce in fact that their numbers have declined by 10% within the last 10 years, and the number of dealer principals dropping even more dramatically. This fierce competition though is no longer just between car dealers, it is also between municipalities. That is why Irvine has installed a huge electronic board, why Tustin, which originally built a wall between the freeway and their car dealers, has now installed signs representing every make in the landscape adjacent to the freeway. Competition is why Escondido renamed 9th Avenue to Auto Park Way and installed freeway signs, or why San Diego changed the Mission Center Road off-ramp to Mission Auto Circle Drive, or why National City installed three electronic sign boards, and closer to home, why Vista Ford is not only freeway adjacent and a redevelopment project, but is to receive a 60 foot high electronic sign board. The bottom line is that with the average price of new car about $20,000, for every person that buys somewhere else, Carlsbad loses $200 to another municipality, day after day, and year after year. Honorable Mayor and Members of the City Council June 1, 1995 Page 2 of3 We are not asking for anything so grandiose as those other municipalities have implemented, but we are asking that you carefully consider our amendment as a mechanism to increase the competitive edge of a 23 year old auto park. Please remember that Car Country, and most of the buildings, were designed and built under legislation and market conditions of that generation, and that both the business and the legislation have changed dramatically. All that we are requesting is that the Specific Plan be updated to reflect those changes. The first change requested is an increase in allowable signage for multi-franchise dealerships. Twenty years ago most manufacturers prohibited a dealer from owning multiple franchises, even if the other franchises were located in a different city. Now it is not unusual for a dealer to locate 3 or 4 franchises within the same building. However, one thing the manufacturers have not deviated on, and in fact have become more restrictive in, is their representation with their specific sign requirements. The additional signage requested is necessary to meet these multi-franchise requirements. The second change requested is to allow Car Country Carlsbad to include three directional signs within the auto park. These signs will alleviate the confusion of customers who literally do not know whether a particular franchise is located within the park, a problem that is exacerbated by having a lower original section and the upper expansion area. The third change requested concerns freeway exposure and sign allowance for the three dealerships located adjacent to the freeway (please refer to the attached photographs). We ask that the freeway be treated as a surface street for the purposes of both calculating the sign area allowed and the exposure of fascia signs to the freeway. These three adjacent dealerships have had signs facing the freeway for over twenty years. The Specific Plan as amended 10 years ago prohibits these signs because the "primary view must be from a surface street. Interstate 5 shall not be considered a surface street." If these dealerships were designed today, as opposed to over twenty years ago, they would incorporate some architectural element that was perpendicular to the freeway and upon which they would attach their signs, just like most freeway adjacent users in Carlsbad are doing today. However, the expense associated with doing this is prohibitive, and even the best efforts would result in a design that would appear as an architectural afterthought. Interestingly, Carlsbad does make exceptions to freeway exposure for "Freeway Service Facilities]" that "are covered under a specific plan" and are "within one thousand five hundred feet from the apex of the freeway interchange quadrant" and which include "automobile service stationfs]." Here is where another dramatic shift in the market has occurred, for when was the last time any of you had your car serviced at a gas station? Service stations now sell gas and groceries, while dealerships now provide the majority of service to the motoring public, especially as more and more automobiles are covered by longer and more comprehensive warranties. In 1994, Car Country Carlsbad Dealers provided service to 20,000 customers each month. So here we have a specific plan that is within 1500 feet of a freeway interchange and whose uses cater to the motoring public. Doesn't it seem reasonable that we allow at least the freeway adjacent dealerships in this specific plan to present themselves to the motoring public? Honorable Mayor and Members of the City Council June 1, 1995 Page 2 of 3 We're not legislative experts, but we do know how to sell cars, and that is why we're here. Marketeers like to talk about brand identification, the importance of the product logo, and the impact of repetitive representation, while sign experts and planning staff discuss the importance of scale, compatibility, and conformance. We just know that if we can't get the customer's attention, we'll never get their interest... Thank you for your support. Sincerely, Bill Kornik President-Car Country Carlsbad Dealers Association CAR COUNTRY CARLSBAD CHARITIES AND ORGANIZATIONS SUPPORTED Boys Club of Carlsbad, Oceanside and San Marcos Carlsbad Youth Baseball Carlsbad Bobby Sox Baseball Carlsbad High School, Baseball, Football and Band Valley Jr. High P.T.A. Carlsbad Christmas Bureau United Way Buena Vista Lagoon Foundation Carlsbad Youth Soccer Pop Warner Football Carlsbad Cares (Lego Land) M.A.D.D. Jaycees Santa Margarita YMCA Magdalena Ecke YMCA San Diegito Surf Club Community Hospice Oceanside Historical Society Womens Resource Center Carlsbad Chamber of Commerce Armed Sendees YMCA Columbian Foundation for Retarded Children Soccer Club of Oceanside Coast Volleyball League American Cancer Society Trauma Intervention Society Vista Girls Club Carlsbad Junior Womens Club Palomar Jr. College American Diabetes Association Sisters of the Precious Blood March of Dimes Daughters of St. Paul Oceanside Rotary Lancer Football Oceanside Historical Society North County Concert Association Carlsbad High School Basketball Civitan City of Carlsbad Planning Department PLANNING COMMISSION NOTICE OF DECISION April 25, 1995 Carlsbad Car Country Dealership Association 5030 Camino De La Siesta, Suite 307 San Diego, CA 92108 RE: SP 19(G) - AMENDMENT OF CAR COUNTRY SPECIFIC PLAN SIGN REGULATIONS At the Planning Commission meeting of April 19, 1995, your application was considered. The Commission voted 7-0 to APPROVE your request. Some decisions are final at Planning Commission, and others automatically go forward to City Council. If you have any questions regarding the final dispositions of your application, please call the Planning Department at (619) 438-t161. Sincerely, MICHAEL J. HOLZM1LLER Planning Director MJH:RG:vd Enclosed: Planning Commission Resolution No. 3749 and 3750. 2O75 Las Palmas Drive • Carlsbad, California 92OO9-1576 - (619) 438-1161 March 6, 1995 TO: CITY MANAGER FROM: PRINCIPAL PLANNER, Robert Green CAR COUNTRY SIGNS - EXISTING PROPOSAL TOTAL SIGN AREA Existing: Regulations allow 1.5 square feet of sign area per linear foot of building frontage. This is an aggregate permitted area which can be distributed throughout the lot on fascia, pole and monument signs. Proposed: Regulations will allow 2.0 square feet of sign area per linear foot of building frontage (aggregate). Staff and The Dealers Group jointly formulated and agreed on these proposed regulations to allow for additional franchise signs. DIRECTIONAL SIGNS Existing: Regulations allow directional signs of 100 square feet plus 3 square feet per acre of property within the development (maximum size for any one sign = 150 square feet). Proposed: Regulations will allow the same size signs and also include some design and siting regulations. INDIVIDUAL FREEWAY ORIENTED WALL SIGNS Existing: Regulations do not allow freeway oriented wall signs. (Existing wall signs are old non-conforming signs). Proposed: Staff does not recommend approval of freeway oriented wall signs since they would not conform to: 1. Existing Car Country Specific Plan language; 2. The City Zoning Ordinance; 3. A prior Planning Commission denial of freeway oriented signs outside freeway service facilities. The Dealers Group has requested approval of freeway oriented signs. FREEWAY ORIENTED SIGNS - WHOLE DEVELOPMENT Existing: One freeway oriented sign 35 feet high and 150 square feet in area is permitted for the entire Car Country Site. Proposed: No change is proposed to this requirement. City of Carlsbad Planning Department March 6, 1995 Mr. Joe Hertell Car Country Association 5030 Camino De La Siesta, Suite 307 San Diego, California 92108 SUBJECT: CAR COUNTRY SPECIFIC PLAN AMENDMENT Dear Joe, Thank you for your letter dated March 3, 1995, and I note your request to include permission for freeway oriented signs in the amendment. I shall present this issue to the Planning Commission hearing of April 19, 1995. As we have discussed, however, the Planning Department will be recommending approval of the amendment with the exclusion of freeway oriented signs (except for the existing single freeway pole sign). If you have any questions please contact me directly. Sincerely, ROBERT GREEN Principal Planner RG:kr 2O75 Las Palmas Drive • Carlsbad, California 92OO9-1576 • (619) 438-1161 CARLSBAD ^^-^ CHAMBER OF COMMERCE Comments to the Planning Commission, From the Carlsbad Chamber of Commerce City Issues Committee Re Meeting of April 19 Item ZCA 95-03, City of Carlsbad Local Coastal Program. The Carlsbad Chamber wholeheartedly supports the change in ordinances for the purpose of transferring perm it authority. We are disappointed that this has been delayed to a date UNCERTAIN and request that this be considered no later than the next Planning Commission meeting, in May. This is an important process for many pending projects in Carlsbad. Please resolve any details of implementation as quickly as possible, to allow consideration of this program at the next Planning Commission meeting. Item SDP83-1 I/CUP 94-09. The Carlsbad Chamber of Commerce supports the entire Palomar Place development especially the allowance of a drive-thru for MacDonalds. We have supported this drive thru in the past and are pleased that negotiations and changes now allow its completion. Item SP 19(G) - Original Car Country signage was determined in a different economic and management climate. This is the era of multiple franchises in one site with service to cars accounting for 50% of the business of dealerships. It is with this shift in the marketplace that the Carlsbad Chamber supports the change in code to allow for freeway signage along I -5. As Car Country generates over 30% of all the sales tax in the city (more than all the stores of Plaza Camino Real ~ which has a freeway sign located on Oceanside land) it is imperative for the city to work with the car dealers to optimize their visibility and increase sales. This is a specific site in the city and requires a specific sign code. If potential customers are missing the dealer because of inadequate signs, the city loses sales tax revenue. In a declining tax base, the City must maximize those taxes which can increase. Competition from Car Plazas in Vista and Escondido will cause Carlsbad to lose market share and therefore sales tax revenue. We need to work together to develop a rational plan to compete with other cities in North County for sales tax revenue - begin with enhancing the sign program for Car Country to allow for aesthetically pleasing additional signage. 5411 Avenida Encinas, Suite 100 • P.O. Box 1605 • Carlsbad, California 92008 (619) 931-8400 • Fax (619) 931-9153 REQUEST TO SCHEDULE PROJECT FOR PLANNING COMMISSION DATE: TO: ASSISTANT PLANNING DIRECTOR I have asked the applicant to submit a current radius map and property owners list, two sets of labels and postage. Now, I would like to request that (Project No.) %SP \°\ G\ . , (Project Name) £Af\ ('^urTTK'T JigiKfe be scheduled for a hearing before the Planning Commission on (date) Aff<^ \(=^^ . The Engineer on this project is 'j^siog^ Ki * and Engineering rnnrlitinn*? hiize-hpffn apprnvpH by the Assistant City Engineer. Tl^- Sy2> Project must be heard by final decision maker by (Expiration Date) Copy of check for Department of Fish and Game fee is attached. Copy of the Certificate of Fee Exemption is attached. (Planner's Signature) Sr. Plnr. initial OK to Schedule on APD initials DEPARTMENT OF FISH DEPARTMENT OF FISH & GAME PO BOX 944209 SACRAMENTO CA 94244-2090 CERTIFICATE OF FEE EXEMPTION De Minimis Impact Finding Project Title/Location (include county): Name and Address of Applicant: Project Description: Findings of Exemption (attach as necessary): 1, The City of Carlsbad Planning Department has completed an Environmental Initial Study for the above referenced property, including evaluation of the proposed project's potential for adverse environmental impacts on fish and wildlife resources. 2, Based on the completed Environmental Initial Study, the City of Carlsbad Planning Department finds that the proposed project will not encroach upon wildlife habitat area, will have no potential adverse individual or cumulative effects on wildlife resources, and requires no mitigation measures to be incorporated into the proposed project which would affect fish or wildlife. Certification: I hereby certify that the public agency has made the above finding and that the project will not individually or cumulatively have an adverse effect on wildlife resources, as defined in Section 711.2 of the Fish and Game Code. MICHAEL HOLZMILLER Title: Planning Director Lead Agency: Date: Section 711.4, Fish and Game Code DFG: 1/91 -9^5 City of Carlsbad Planning Department March 1, 1995 Mr. J. Hertell Car Country Association 5030 Camino De La Siesta Suite 307 San Diego CA 92108 SUBJECT: SP 19(G) - CAR COUNTRY SPECIFIC PLAN AMENDMENT Your application has been tentatively scheduled for a hearing by the Planning Commission on April 19,1995. However, for this to occur, you must submit the additional items listed below. If the required items are not received by March 14,1995, your project will be rescheduled for a later hearing. In the event that the scheduled hearing date is the last available date for the City to comply with the Permit Streamlining Act, and the required items listed below have not been submitted, the project will be scheduled for denial. 1. Please submit the following plans. A) 1 copy of your site plans on 24" x 36" sheets of paper folded into 8 1/2" x 11' size. B) One 8 W x 11 * copy of your reduced site plan. These copies must be of a quality which is photographically reproducible. Only essential data should be included on plans. 2. As required by Section 65091 of the California Government code, please submit the following information needed for noticing and sign the enclosed form: A) Owners List - a typewritten list of names and addresses of all property owners within a 600 foot radius of the subject, including the applicant or owner. The list shall include the San Diego County Assessor's parcel number from the latest equalized assessment rolls. B) Mailing Labels - two (2) separate sets of mailing labels of the property owners within a 600 foot radius of the subject property. The list must be typed in all capital letters, left justified, and void of any punctuation. For any address other than a single family residence, an apartment or suite number must be included. DO NOT TYPE ASSESSOR'S PARCEL NUMBER ON LABELS. Do not provide addressed envelopes -PROVIDE LABELS ONLY. C) Radius Map - A map to scale, not less than 1* = 200', showing all tots entirely and partially within 600 feet of the exterior boundaries of the subject property. Each of these lots should be consecutively numbered and correspond with the property owner's list. The scale of the map may be reduced to a scale acceptable to the Planning Director if the required scale is impractical. 2075 Las Palmas Drive • Carlsbad, California 92OO9-1576 • (619)438-1161 t t PROJECT NUMBER DATE Page 2 D) Fee - A fee (check payable to the City of Carlsbad or cash only) shall be paid for covering the cost of mailing notices. Such fee shall equal the current postage rate times the total number of labels. 3. A fee of 326 per label, payable by check or cash, Is required upon submission of the above. 4. Signed certification (attached). Sincerely yours, ROBERT GREEN Principal Planner Attach R3* • t I HEREBY CERTIFY THAT THE PROPERTY OWNERS UST AND LABELS SUBMITTED TO THE CITY OF CARLSBAD ON THIS DATE REPRESENT THE LATEST AVAILABLE INFORMATION FROM THE EQUALIZED ASSESSOR'S ROLES. APPLICATION NAME AND NUMBER APPLICANT OR APPLICANT'S REPRESENTATIVE BY DATE RECEIVED BY DATE March 1st , 1995. TO: CITY MANAGER, RAY PATCHETT. FROM: COMMUNITY DEVELOPMENT DIRECTOR, MARTY ORENYAK. CAR COUNTRY SIGNS. To update you on this item, prior to the submittal of this application staff agreed with the dealers group on the wording of the sign code amendment. After the submittal ,three of the dealers have now requested that provisions for signs on buildings facing the freeway be added. This is an aspect which staff have consistently recommended against (based on prior direction from the Planning Commission and Council). At this point staff are scheduling the application for a planning commission hearing on April 19th. with the recommendation that the section allowing signs on buildings facing the freeway be denied. The rest of the amendment would be recommended for approval. There seems to be some confusion over the status of existing signs facing the freeway. Some of these signs have old permits and staff had not contemplated any enforcement action against them at this point in time. One sign has no permit, and staff will have to pursue action against all illegal signs should the amendment provisions regarding permitting signs facing the freeway be turned down by the commission and council. MARTY ORENYAK. FebruaryS, 1995 . Mr. J. Hertell . Car Country Dealers Association 5030 Camino de la Siesta, Suite 307 San Diego, CA 92108 SUBJECT: SP 19(G) CAR COUNTRY SIGNS SPECIFIC PLAN AMENDMENT Dear Joe, On December 5, 1994, the Planning Department sent you a letter requesting plans showing the proposed location of directory signs in the above project prior to the further City processing of your application. Since that time you have requested that the City suspend further processing until: (1) You can obtain permission from the respective dealers for locating signs on their property; and (2) You have determined whether or not to add freeway signage to the amendment. I am writing to confirm that at this point the City is awaiting your decision on these two issues before proceeding with the application to hearing. I should further remind you that state law requires that an application of this kind shall be determined within 6 months of the acceptance date. Given your submission date of November 29, 1994, this application must be scheduled for a City Council hearing by May 29, 1995. Staff requires at least 10 weeks to notice and prepare an application for a Planning Commission and City Council hearing. This means that the latest we can schedule your project and still comply with state law will be March 16, 1995. I therefore request that you resolve any issues and provide the City with the requested materials by March 2, 1995. This will allow staff time for evaluation and time for you to make any corrections before scheduling. 2O75 Uem Pfllmnsi Drlvo • Carlsbad, California 92OO9-1 576 • (G1 9) 438-1 1 61 % SP 19(G) Car Country Signs February 8, 1995 Page 2 If you need to discuss this time-line, or any of the alternative approaches suggested by staff please contact me at (619) 438-1161 extension 4442. Thanks for your cooperation in this regard. Sincerely, ROBERT GREEN Principal Planner RG:kr City Manager Community Development Director Planning Director STATE OF CALIFORNIA PETE WILSON, Governor GOVERNOR'S OFFICE OF PLANNING AND RESEARCH 1400 TENTH STREET SACRAMENTO, CA 95814 February 3, 1995 ROBERT GREEN CITY OF CARLSBAD 2075 LAS PALMAS DR. CARLSBAD, CA 92008 Subject: CAR COUNTRY SPECIFIC PLAN SIGN REGULATION AMENDMENT SCH #: 95011006 Dear ROBERT GREEN: The State Clearinghouse submitted the above named environmental document to selected state agencies for review. The review period is closed and none of the state agencies have comments. This letter acknowledges that you have complied with the State Clearinghouse review requirements for draft environmental documents, pursuant to the California Environmental Quality Act. Please call Mark Goss at (916) 445-0613 if you have any questions regarding the environmental review process. When contacting the Clearinghouse in this matter, please use the eight-digit State Clearinghouse number so that we may respond promptly. r\ Michael Chiriatti, Jr. Chief, State Clearinghouse January 23, 1995 TO: CITY MANAGER VIA: Community Development Director FROM: PRINCIPAL PLANNER CAR COUNTRY SIGNS In response to your enquiry on Car Country signs, the sign code amendment was submitted on November 29, 1994. The dealers association submitted amendment language which staff had written and agreed with the association. At the last minute, however, the dealers decided to add directional signs to the amendment. At the time of writing, the association representative, Joe Hertel, is seeking approval from individual dealers to locate the directional signs on their property (staff provided plans showing optimum locations for directional signs to the dealers in March, 1993). Once the locations are determined, staff can schedule the application for hearing. ROBERT GREEN Principal Planner c: Planning Director 1/16/95 TO: PLANNING DIRECTOR, MICHAEL HOLZMILLER. FROM: PRINCIPAL PLANNER, ROBERT GREEN. CAR COUNTRY , SIGN AMENDMENT. To update you on the this item , the application was submitted on Nov 29th 1994. I sent an incomplete letter on Dec 5th 1994 requesting more preliminary information on the proposed directional signs including their location (the dealers asked that these be included in the amendment). Hertel, the dealers representative is now working with the dealers to find a location for the signs which is acceptable to them.Once this has been settled the application can be scheduled. CAR COUNTRY CARLSBAD DEALERS ASSOCIATION December 19, 1994 BOB BAKER CADILLAC 5215 Car Country Drive Carlsbad, California 92008 (619) 431-3150 FAX 431-9819 BOB BAKER CHRYSLER/ PLYMOUTH/VOLKSWAGEN 5500 Paseo Del None Carlsbad, California 92008 (619)438-2200 FAX 431-0972 BOB BAKER INFINITI 5245 Car Country Drive Carlsbad, California 92008 (619) 431-3100 FAX 431-3120 BOB BAKER JEEP EAGLE/HYUNDAI 5555 Car Country Drive Carlsbad, California 92008 (619)431-3151 FAX 431-3170 CARLSBAD MITSUBISHI 5515 Car Country Drive Carlsbad, California 92008 (619)431-3050 FAX 431-3165 DIXON FORD/ISUZU 5555 Paseo Del None Carlsbad, California 92008 (619)438-9171 FAX (619) 438-9574 HOEHN ACURA 5556 Paseo Del None Carlsbad, California 92008 (619)438-9599 FAX 438-8094 HOEHN OLDS/SUZUKI 5566 Paseo Del None Carlsbad, California 92008 (619) 438-3900 FAX Ext. 31 HOEHN MERCEDES BENZ/ PORSCHE/AUDI 5454 Paseo Del None Carlsbad, California 92008 (619) 438-4454 FAX 438-0568 LEXUS CARLSBAD 5444 Paseo Del None Carlsbad, California 92008 (619)438-2300 FAX 438-8090 NORTH COUNTY LINCOLN/MERCURY 5434 Paseo Del None Carlsbad, California 92008 (619)438-5434 FAX 438-0049 RORICK BUICK 5334 Paseo Del None Carlsbad, California 92008 (619)438-5311 FAX 438-9457 TOYOTA CARLSBAD 5424 Paseo Del None Carlsbad. California 92008 (619) 438-2000 FAX 438-1419 WESELOH CHEVROLET 5335 Paseo Del None Carlsbad, California 92008 (619) 438-1001 FAX 438-9188 WORTHINGTON DODGE CARLSBAD 5548 Paseo Del None Carlsbad, California 92008 (619) 431-1222 FAX 431-1399 JIM FINNEY MAZDA/PONTIAC/GMC 5445 Paseo Del None Carlsbad, California 92008 (619)438-1021 FAX 438-1368 Mr. Robert Green, Senior Planner Community Development Services City of Carlsbad 2075 Las Palmas Drive Carlsbad, California 92009-1576 Re: Car Country Carlsbad Specific Plan Amendment Dear Robert, Per your request, enclosed please find the Toyota "Dealer Identification Program" and "Image USA" brochures. I have asked a few other manufacturers for their materials, but they have not yet been delivered. However, I have found Toyota to be the most responsive and well organized of the manufacturers that I have dealt with, and thus believe that their materials will be the most comprehensive. If you have any questions or comments please contact me directly. Sincerely Joseph Hertel cc: Mr. Bill Kornik, President, Car Country Dealers Association enc. City of Carlsbad Planning Department December 5, 1994 Mr. Joe Hertel Bob Baker Enterprises, Inc. 5030 Camino de la Siesta, Suite 307 San Diego, CA 92108 SUBJECT: CAR COUNTRY SPECIFIC PLAN - SIGN CODE AMENDMENT SP 19(G) Thank you for applying for Land Use Permits in the City of Carlsbad. The Planning Department has reviewed your Specific Plan Amendment, application no. SP 19(G), as to its completeness for processing. The application is incomplete, as submitted. Attached are two lists. The first list is information which must be submitted to complete your application. This list of items must be submitted directly to your staff planner by appointment. All list items must be submitted simultaneously and a copy of this list must be included with vour submittals. No processing of your application can occur until the application is determined to be complete. The second list is issues of concern to staff. When all required materials are submitted the City has 30 days to make a determination of completeness. If the application is determined to be complete, processing for a decision on the application will be initiated. In addition, please note that you have six months from the date the application was initially filed, November 29, 1994, to either resubmit the application or submit the required information. Failure to resubmit the application or to submit the materials necessary to determine your application complete shall be deemed to constitute withdrawal of the application. If an application is withdrawn or deemed withdrawn, a new application must be submitted. Please contact your staff planner, Robert Green, at (619) 438-1161 extension 4442, if you have any questions or wish to set up a meeting to discuss the application. MICHAEL J. HOLZMILLER Planning Director MJH:RG:vd c: Gary Wayne File Copy Bobbie Hoder Data Entry Bob Wojcik Marjorie/Rich 2O75 Las Palmas Drive • Carlsbad, California 92OO9-1576 • (619)438-1161 LIST OF ITEMS NEEDED TO COMPLETE APPLICATION: No. SP 19(G) - Car Country Specific Plan Amendment PLANNING; 1. A site plan showing the proposed location of all the directional signs shall be submitted. 2. Conceptual plans shall include the following information: a) Provide preliminary information regarding the illumination, size, and appearance of the "dealership" name signs b) Provide preliminary landscaping information (i.e. will there be base planting? How big? Landscape concepts e.g. annual color?) c) Maximum size of "dealership" signs. ENGINEERING; 1. On the site plan, plot the sight distance for vehicles at intersection with new signs or landscaping. ISSUES OF CONCERN PLANNING; 1. In accordance with our discussions the Planning Department recommends that the words "Interstate 5 shall not be considered a surface street" be added to paragraphs B8 and paragraph e of the "franchise and dealership sign" section. 2. The words "signs permitted shall meet the following standards" shall be added as the first sentence of Section "B".