HomeMy WebLinkAbout2008-10-14; Carlsbad Tourism Business Improvement District; Resolution 2008-7RESOLUTION NO. 2008-7
RESOLUTION OF THE BOARD OF DIRECTORS OF THE
CARLSBAD TOURISM BUSINESS IMPROVEMENT
DISTRICT, AUTHORIZING REINT REINDERS &
ASSOCIATES, ON BEHALF OF THE CARLSBAD TOURISM
BUSINESS IMPROVEMENT DISTRICT,TO ENTER INTO AN
AGREEMENT FOR PROFESSIONAL SERVICES WITH
MINDGRUVE FOR ADVERTISING SERVICES
WHEREAS, the City Council of the City of Carlsbad adopted Ordinance No. NS-778
enacting Chapter 3.37 of the Carlsbad Municipal Code on November 15, 2005 thereby creating
the Carlsbad Tourism Business Improvement District (CTBID); and
WHEREAS, the primary purpose of the CTBID is to promote tourism and provide
services to visitors to the City of Carlsbad; and
WHEREAS, the City Council has authorized the Board of Directors of the CTBID to
conduct the business of the CTBID in the time, place and manner that best suits the needs of the
Board of Directors of the CTBID, subject to the control of federal, state and local laws governing
the activities of a Business Improvement District; and
WHEREAS, the City Council has provided the Board of Directors with the ability to
contract for services necessary to carry out the purpose of the CTBID; and
WHEREAS, Reint Reinders of Reint Reinders & Associates (RR&A), by virtue of his
extensive experience in the hospitality industry, marketing background, deep understanding of the
tourism industry, and long tenure with several successful hotel operations, was hired by the
CTBID to perform an analysis of tourism marketing in Carlsbad; and
WHEREAS, Reint Reinders has made several recommendations to the CTBID Board,
including the need to develop a comprehensive marketing plan for Carlsbad tourism; and
WHEREAS, Reint Reinders has requested the CTBID Board to allow him to procure the
assistance of Mindgruve in developing a comprehensive marketing plan; and
WHEREAS, Reint Reinders feels that Mindgruve may not be willing to assist RR&A in
developing the proposed marketing plan with being paid for its time; and
WHEREAS, Reint Reinders seeks the CTBID Board's approval to grant RR&A the
discretion to spend an amount, not to exceed $10,000 of the proposed $350,000 marketing
campaign budget, for RR&A to contract with Mindgruve, a marketing company, to assist RR&A
in its development of the marketing plan; and
NOW, THEREFORE, BE IT RESOLVED by the Board of Directors of the Carlsbad
Tourism Business Improvement District, as follows:
1. That the above recitations are true, correct and are incorporated herein.
2. That the CTBID Board authorized Reint Reinders & Associates to spend an amount
not to exceed $10,000 of CTBID funds to hire, if required, Mindgruve, an advertising
company to assist RR&A in the development of a detailed marketing plan for the
CTBID.
PASSED, APPROVED, AND ADOPTED at a regular meeting of the Board of
Directors of the Carlsbad Tourism Business Improvement District on the 14th day of October
2008, by the following vote to wit:
AYES: V
NOES: O
ABSENT: 0
APRIL SHUTE
Chairperson
ATTEST:
LORRAINE WOOD
Pro Tern Clerk of the
Carlsbad Tourism Business Improvement District
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