HomeMy WebLinkAbout2008-11-24; Carlsbad Tourism Business Improvement District; Resolution 2008-8EXHIBIT 5
1 RESOLUTION NO. 2008-8
2 RESOLUTION OF THE BOARD OF DIRECTORS OF THE
CARLSBAD TOURISM BUSINESS IMPROVEMENT
DISTRICT, AUTHORIZING THE CHAIRPERSON TO ENTER
4 INTO AN AGREEMENT FOR PROFESSIONAL SERVICES
WITH MINDGRUVE
5
6 WHEREAS, the City Council of the City of Carlsbad adopted Ordinance No. NS-778
7 enacting Chapter 3.37 of the Carlsbad Municipal Code on November 15, 2005 thereby creating
8 the Carlsbad Tourism Business Improvement District (CTBID); and
9 WHEREAS, the primary purpose of the CTBID is to promote tourism and provide
10 services to visitors to the City of Carlsbad; and
11 WHEREAS, the City Council has authorized the Board of Directors of the CTBID to
12 conduct the business of the CTBID in the time, place and manner that best suits the needs of the
13 Board of Directors of the CTBID, subject to the control of federal, state and local laws governing
14 the activities of a Business Improvement District; and
15 WHEREAS, the City Council has provided the Board of Directors with the ability to
16 contract for services necessary to carry out the purpose of the CTBID; and
17 WHEREAS, the CTBID has contracted with Mr. Reint Reinders to provide marketing
18 and other consulting services to the CTBID; and
19 WHEREAS, the CTBID directed Reint Reinders &Associates to develop a detail
20 marketing plan for the 2008-09 fiscal year with the assistance of Mindgruve advertising agency;
21 and
22 WHEREAS, Mindgruve submitted a detailed marketing plan dated November 14, 2008
23 for a total cost of $350,000; and
24 WHEREAS, the CTBID Board has reviewed the plan submitted by Mindgruve and finds
25 that the services to be provided by Mindgruve will be of benefit to the CTBID;
26 NOW, THEREFORE, BE IT RESOLVED by the Board of Directors of the Carlsbad
27 Tourism Business Improvement District, as follows:
28 1. That the above recitations are true and correct.
2. That the CTBID General Counsel is directed to draft the documents necessary to
enter into an agreement with Mindgruve for Board's consideration to provide all, or
part of the services described in the plan dated November 14, 2008, as may be
deemed necessary by the CTBID Board.
3. That $350,000 be appropriated from CTBID reserves to fund the Mindgruve
contract.
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PASSED, APPROVED, AND ADOPTED at a regular meeting of the Board of
Directors of the Carlsbad Tourism Business Improvement District on the A I day of
]N1 QJe*v> l?*V 2008, by the following vote to wit:
AYES:
NOES: /
ABSENT: j
ATTEST:
APRIL SHUTE
Chairperson
LORRAINE/WOOD / J Q
Fro Tern Clem of the vX
Carlsbad Tourism Business Improvement District
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