HomeMy WebLinkAbout2009-05-05; Carlsbad Tourism Business Improvement District; Resolution 2009-21 RESOLUTION NO. 2009-2
2 A RESOLUTION OF THE CARLSBAD TOURISM BUSINESS
IMPROVEMENT DISTRICT (CTBID) BOARD OF DIRECTORS
3 AUTHORIZING THE SELECTION MINDGRUVE TO DEVELOP
AND IMPLEMENT AN ENDLESS SUMMER MARKETING
4 CAMPAIGN
5 WHEREAS, the Carlsbad Tourism Business Improvement District (CTBID) was formed by
6 the City Council of the City of Carlsbad, California on November 15, 2005; and
7 WHEREAS, the CTBID Board of Directors has all of the powers, duties and responsibilities
8 provided to it under the Parking and Business Improvement Area Law of 1989, Section 36500 et seq. of
9 the Streets and Highway Code, and Chapter 3.37 of the Carlsbad Municipal Code; and
10 WHEREAS, the powers of the CTBID Board of Directors include the ability to contract for
11 services directly related to tourism promotion and marketing of the City of Carlsbad as a travel
12 destination; and
13 WHEREAS, the CTBID Board of Directors intends to undertake a marketing program designed
14 to increase tourism activities during the 2009 summer months within the City of Carlsbad; and
15 WHEREAS, the CTBID Board of Directors further intends to contract for services to perform a
16 summer marketing campaign; and
17 WHEREAS, Mindgruve has presented the Board with a detailed marketing plan for the summer
18 months for a total cost of $250,000 ; and
19 WHEREAS, sufficient funds are available in the 2008-09 budget.
20 NOW, THEREFORE, BE IT RESOLVED by the Board of Directors of the Carlsbad Tourism
21 Business Improvement District, as follows:
22 1. That the above recitations are true and correct.
2. That the firm Mindgruve is selected to perform the marketing campaign.
3. That the agreement between Mindgruve and the CTBID is hereby approved and the Board
~A Chair is herby authorized and directed to execute said agreement which shall be
acknowledged by the Clerk of the Board.
25 4. That $100,000 be appropriated from the CTBID reserves to fund the project and further
funded by grants from the City Council in a sum of $100,000 and from NRG in the sum of
26 $50,000.
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PASSED, APPROVED, AND ADOPTED at a regular meeting of the Board of
Directors of the Carlsbad Tourism Business Improvement District on the5t^aY ofMay
2009, by the following vote to wit:
AYES: Board Members Sbute, Stripe, Canepa, Howard-Jones, Becerra
NOES: None.
ABSENT: Board Member Cima
ATTEST:
APRIESHUTE
Chairperson
Pro T Clerk of th
Carlsbad Tourism Business Improvement District
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