HomeMy WebLinkAbout2010-05-18; Carlsbad Tourism Business Improvement District; Resolution 2010-3EXHIBIT I
1 RESOLUTION NO. 2010-3
2 A RESOLUTION OF THE BOARD OF DIRECTORS OF THE ADVISORY
BOARD OF THE CARLSBAD TOURISM BUSINESS IMPROVEMENT
^ DISTRICT (CTBID) OF THE CITY OF CARLSBAD, CALIFORNIA, TO
4 APPROVE THE ANNUAL REPORT
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, WHEREAS, the CTBID was fonn^ in accordance with the Califomia o
q Government Code Paricing and Business Improvement Area Law of 1989 (Sections
8 36500, et. Seq. of the Streets and Highways Code), and
9 WHEREAS, Section 36533 of the Code requires the CTBID Advisory
10 Board to present an annual report to the City Council's for their review and approval for
each fiscal year for which assessments are to be levied and collected to pay the cost for
the improvements and activities described in tiie report; and
WHEREAS, an Annual Report has been prepared for the 2010-11 fiscal
year, and
WHEREAS, the Board of Directors of the Carisbad Tourism Business
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Improvement Distri(^ wishes to approve the Annual Report; and
18 WHEREAS, the Board of Directors of the Carisbad Tourism Business
19 Improvement District wishes to submit tiie report to the Gity Council for approval; and
20 NOW, THEREFORE, BE IT RESOLVED by the Board of Directors of the
^1 Carisbad Tourism Business Improvement District of the City of Carisbad, Califomia, as
follows:
1. That the above recitations are true and correct.
2. That the Annual Report shown at Exhibit A is approved in its entirety
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2g by the Board of Directors of the Carisbad Tourism Business Improvement District.
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3. That tiie approved Annual Report of the Carisbad Tourism Business
Improvement District wilt be presented to the City Council for their approval at a June
2010 meeting.
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PASSED, APPROVED AND ADOPTED at a regular meeting of the Board
of Directors of the Carisbad Tourism Business Improvement District of the City of
Carisbad held on the / day of ^v^^ , 2010 by the
following vote, to wit:
^UjLf^j ^CU-MJLIU^ danuLf^j ^X-LOOAJ -^IPUK,^ AYES: - • -/ n
NOES: AfdVe-
ABSENT: 'Qx^<Liy^c^
TIM STRIPE. Vi
ATTEST:
iRRAINEWOi
^ro T^mjcierk
Carisbad Tourisnri
III
mess Improvement District
-2-
%0
EXHIBIT A
Carlsbad Tourism and Business Improvement District (CTBID)
Annual Report
2010-2011
Method of Assessment: The CTBID includes all hotel businesses located
within the CTBID boundaries. The assessment shall be levied on all hotel
businesses, existing and future, within the City of Carisbad based upon a flat fee
of $1.00 per occupied room per night for ail transient occupancies as defined in
section 3.12.020(7) of the Carisbad Municipal Code. The amount of assessment
shall be separately stated from the amount of the rent and other taxes charged,
and each transient shall receive a receipt for payment from the operator. The
assessment will be remitted monthly, based on $1.00 per occupied room per
night In revenues for the previous month.
Assessment Funding Purpose: To administer marketing and visitor programs
to pn^mote the City of Carisbad as a tourism visitor destinatk)n and to fund
pnDjects, programs, and activities, including appropriate administrative charges
that benefit hotels within the boundaries of the District.
2010-11 Work Plan: Last fiscal year, the CTBID contracted with a newly formed
Carisbad Convention and Visitors Bureau (CCVB) to provide tourism mariceting
services for Carisbad. The CCVB had a new name "VisitCarisbad", a new
executive director, new bylaws and a new Board of Directors.
The CTBID 2010-11 budget includes $744,582 in funding for VisitCarisbad. The
sen/ices provided will focus primarily on driving demand in the leisure maricet
segment and secondarily in the meetings market The majority of this will be
done through on-line marketing but they will continue to do some print
advertising. Funding also includes managing the visitor center and publications
as well as developing visitor profile Infonnation. VisitCarisbad will also continue
to contract with San Diego North Convention and Visitors Bureau for meetings
market leads and bookings. This year the VisitCarisbad Board will also review
the CTBID grant applications and make funding recommendations to the CTBID
Board.
Detail ofthe 2010-11 budget is shown on the following page.
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EXHIBIT A
2010-11 CTBID Budget 5/11/2010 12:45
2008-09 2009-10 Current Prelected Recommended
Program Areas Description Actuals Budget 2009-10 Actuals 2009-10 Actuals 2010-11 Budget
Carryover Fund Balance 392,989 234,603 234.603
Revenues:
CTBID Assessment $1 per room night 796,219 775,000 578,753 775.000 800,000
Interest Earnings 15,436 10,000 -1,900 0 1.000
Misc Rev 150.000 0
Total Estimated Revenues 961,665 785,000 576,853 775.000 801,000
Exoendltures:
2% Admin. Fee - City 2% of CTBID assessment revenue, for colleetton of
CTBID assessment and accounting for CTBID 15.956 16,500 11,456 16,500 16,500
CCVB Payment To operate visitor center, market and promote
16,500 16,500
Carlsbad 374.000 722.895 542,169 722,895 744,582
SDNCVB Carisbad Group Sales 110,000
722,895 744,582
RR&A Contract R^nt Reinders and Associates Consulting 118,400 72.000 29,900 52,000 0
Staff support staff support to the CTBID 20,272 16.500 10,286 16,500 1^500
CTBID Grants Grant program established by CTBID Board 16,539 20.000 7,200 12.720 20,000
Mindgruve contract Spring Marketing Campaign 314.832 35,168 35.125 35,168 0
Mindgruve contract Endless Summer Marketing Campaign 150,042 99.958 99,889 99.958 0
Contingency To be determined by the CTBID Board at a later date -0 0 0 0
Total E)qDenses 1.120,041 983,021 736,024 955.741
Ending Fund Balance Contingency for Revenue shortfall 234,603 $36,582 53,862
* The Carlsbad Convention and Visitors Bureau is the corporate entity. The B^aws have been changed during 2009 to an oiganlzatton
that now has seven Board members and Uie dba "Visit Carlsbad".