HomeMy WebLinkAbout2011-05-18; Carlsbad Tourism Business Improvement District; Resolution 2011-31
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RESOLUTION NO. 2011-3
A RESOLUTION OF THE BOARD OF DIRECTORS
BOARD OF THE CARLSBAD TOURISM BUSIN
DISTRICT (CTBID) OF THE CITY OF CARLSB/^^D
APPROVE THE ANNUAL REPORT
OFTHE ADVISORY
ESS IMPROVEMENT
. CALIFORNIA, TO
EXHIBIT 1
WHEREAS, the CTBID was fonned in accordance with the California
Government Code Paricing and Business Improvement IfKrea law ot 1989 (Sections
36500, et. Seq. of the Streets and Highways Code), and
WHEREAS. Section 36533 of the Code requires the CTBID Advisory
Board to present an annual report to the City Council's for their review and approval for
each fiscal year for which assessments are to be levied and collected to pay the cost for
the improvements and activities described in the report; and
WHEREAS, an Annual Report has been prepared for the 2011-12 fiscal
I
year, and
WHEREAS, the Board of Directors of the
Improvement District wishes to approve the Annual Report; and
WHEREAS, the Board of Directors of the | Carlsbad Tourism Business
Improvement District wishes to submit the report to the City Council for approval; and
Carisbad Tourism Business
NOW, THEREFORE. BE IT RESOLVED by
Carlsbad Tourism Business Improvement District of the C
follows:
the Board of Directors of the
ty of Carlsbad, California, as
1. That the above recitations are true and correct.
2. That the Annual Report shown at Exhibit
by the Board of Directors of the Carisbad Tourism Business
A is approved in its entirety
Improvement District.
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3. That the approved Annual Report of the Carisbad Tourism Business
Improvement District will be presented to the City Council for their approval at a June
2011 meeting.
PASSED, APPROVED AND ADOPTED at a regular meeting of the Board of
Directors ofthe Carisbad Tourism Business Improvement District ofthe City of Carlsbad
held on the isth day of Ma^ , 2011 by the following
vote, to wit:
AYES: Board Members Stripe, Stidbeling, McCormick, Becerra
NOES: None
ABSENT: Board Members Canepa, Nayudu, Howard-Jones
TIM STRIPE. Chair
ATTEST:
bRRAtNE \NQ^6
ro Tem Clerk of the
Carisbad Tourism Business Improvement District
III
1
Carlsbad Tourism and Business Improvement DIs
Annual Report
2011-2012
EXHIBIT A
rict (CTBID)
businesses located
levied on all hotel
Method of Assessment: The CTBID includes all hotel
within the CTBID boundaries. The assessment shall be
businesses, existing and future, within the City of Carisbad based upon a flat fee
of $1.00 per occupied room per night for all transient occupancies as defined in
section 3.12.020(7) of the Carlsbad Municipal Code. The amount of assessment
shall be separately stated from the amount of the rent and other taxes charged,
and each transient shall receive a receipt for payment from the operator,
assessment will be remitted monthly, based on $1.00 per
night in revenues for the previous month.
The
occupied room per
Assessment Funding Purpose: To administer mariceting and visitor programs
to promote the City of Carisbad as a tourism visitor destination and to fund
projects, programs, and activities, including appropriate adrninistrative charges,
that benefit hotels within the boundaries of the District.
2011-12 Work Plan: Last fiscal year, the CTBID contracted with Carisbad
Convention and Visitors Bureau (dba VisitCarisbad) to provicJe tourism mariceting
sen/ices for Carisbad.
The CTBID 2011-12 budget includes $744,582 in funding for VisitCarlsbad. The
sen/ices provided will focus primarily on driving demand m the leisure maricet
segment and secondarily In the meetings martcet. The majority of this will be
done through on-line marketing but they will continue to do some print
advertising. Funding also includes managing the visitor center and publications
as well as developing visitor profile infomnation. The VisitCarisbad Board will
also review the CTBID grant applications and make funding |-ecommendations to
the CTBID Board.
Detail ofthe 2011-12 budget is shown on the foilowing page.
2011-12 CTBiD Budget
EXHIBIT A
2009-10 2010-11 Current Projected Recommended
Program Areas Description Actuals Budget 2010-11 Actuals 2010-11 Actuals 2011-12 Budget
Carryover Fund Balance $234,638 $65,353 65,353 65,353 49.199
Revenues:
CTBID Assessment $1 per room night 775.839 800,000 583.732 780,000 780,000
Interest Earnings -472 1,000 98 98 0
Total Estimated Revenues 775,367 801,000 583.830 780,098 780,000
Expenditures:
2% Admin. Fee - City 2% of CTBID assessment revenue, for collection of
CTBID assessment and accounting for CTBID 15,484 16,500 11.646 16,500 16,500
CCVB Payment To operate visitor center, market and promote
Carlsbad 722,892 746,582 564.790 743,432 744.582
RR&A Contract Reint Reinders and Associates Consulting 42,100 0 0 0 0
Staff support Staff support to the CTBID 16,442 16,500 11,614 16,500 16,500
CTBID Grants Grant program established by CTBID Board 12,720 20.000 14.000 19,820 20.000
Mindgruve contract Spring Marketing Campaign 35.168 0 0 0 0
Mindgruve contract Endless Summer Marketing Campaign 99.846 0 0 0 0
Contingency To be determined by the CTBID Board at a later date 0 0 0 0 0
Total Expenses 944,652 799.582 602,050 796,252 797,582
EndingJEund BaJance. ^Contingency for Revenue shortfall ^ $65,353 $66,771 $47,133 49,199 31.617
* The Carisbad Convention and Visitors Bureau is the corporate entity. The Bylaws have been changed during 2009 to an organization
that now has seven Board members and the dba "Visit Cartsbad".