HomeMy WebLinkAbout2012-07-09; Carlsbad Tourism Business Improvement District; Resolution 2012-310
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EXHIBIT 1
RESOLUTION NO. 2012-3
RESOLUTION OF THE BOARD OF DIRECTORS OF THE
CARLSBAD TOURISM BUSINESS IMPROVEMENT
DISTRICT, ALLOCATING CTBID GRANT FUNDING FOR
2012-13
WHEREAS, on March 18, 2008, the Board the Carlsbad Tourism Business
Improvement District (CTBID) established a grant program to fund programs and activities that
promote ovemight stays in Carisbad; and
WHEREAS, four organizations submitted applications for CTBID grant funds; and
WHEREAS, the VisitCarisbad Board reviewed the applications and has made tunding
recommendations to the CTBID Board for one organization.
NOW, THEREFORE, BE IT RESOLVED by the Board of Directors ofthe Carisbad
Tourism Business Improvement District, as follows:
1. That the above recitations are tme and correct.
2. That it hereby allocated funding in the amount of $20,000 to the Mercury Insurance
Open for the 2012 Women's Tennis Association Toumament to be held at La Costa
Resort and Spa in accordance with the Grant Guidelines.
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PASSED, APPROVED, AND ADOPTED at a regular meeting of the Board of
Directors ofthe Carisbad Tourism Business Improvement District on the Q'^^day of
(^_\>dJ^ 2012, by the following .vote to wit:
~^AYES:' ^ri^xe, /Kers^^^rra^ m^^c/rm*^/C, ^^arx^p^^Si^'^^^^''^:^
NOES: Nfcvi^
ABSENT: tJtMj^yidvL
Chair
ATTEST:
LORRAINE W0(
Pro Tem GlePK of tfit
Carisbad Tourism Business Improvement District
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EXHIBIT 2
SUMMARY OF CTBID GRANT REQUESTS
2012-13
Grant Program Objectives:
a. Fund projects or events that are going to increase the overnight stays in hotels;
b. Encourage the development of innovative tourism products;
c. Promote collaboration within and across sectors of the tourism industry;
d. Reach Important travel segments such as multicultural, family and senior markets;
e. Strengthen the marketing capacity of our partnering organizations; and
f. Combine the resources of the CTBID and its tourism partners to leverage their collective marketing efforts.
Event Description
Mercury insurance Open- Women's Tennis Association Tournament to be held at the La Costa Resort &
Spa July 14 - 22. 2012. This event will have international television coverage and is anticipated to
attract 30,000 out of town visitors. Grant request is for TV advertising, Hispanic Marketing print and
broadcast and collateral materials and postage. This year they have a new event managing company.
Desert Champions, LLC.
2011-12
Grant
Request
2011-12
Recommended
Funding
Past
Years
Funded
$15,000+ 20,000
ArtSplash - This annual two day event is a festival of arts, food and fun held on Armada Drive in
Carlsbad. The event will take place this year September 22nd & 23rd and is expected to attract 30,000
visitors. This year they are requesting funding to redesign their website.
In Motion, Inc. - The Carlsbad Marathon is to be held January 27, 2013. This event is projected to bring
3,000-4,000 out of town visitors. Grant request is for advertising to nearby markets including Orange,
Los Angeles, Riverside and San Bernardino as well as border cities in AZ and NV. They will also promote
more race related and local activities and attractions to encourage marathoners to spend more time in
Carlsbad.
5,000
$ 10,000 tbd
Carlsbad 5000 - The Carlsbad 5000 is a two day running event that has taken place in Carlsbad for the
past 27 years. It brings more than 20,000 runners, spectators and running fanatics to Carlsbad each
year, Grant money would be used to expand marketing effors to increase the number of participants. $ 20,000 tbd
Total $ 35,000 $ 20,000