HomeMy WebLinkAbout2013-05-15; Carlsbad Tourism Business Improvement District; Resolution 2013-320
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EXHIBIT 1
1 RESOLUTION NO. 2013-3
2 A RESOLUTION OF THE BOARD OF DIRECTORS OF THE ADVISORY
BOARD OF THE CARLSBAD TOURISM BUSINESS IMPROVEMENT
^ DISTRICT (CTBID) OF THE CITY OF CARLSBAD, CALIFORNIA, TO
4 APPROVE THE ANNUAL REPORT
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, WHEREAS, the CTBID was formed in accordance with the California
o
y Government Code Parking and Business Improvement Area Law of 1989 (Sections
8 36500, et. Seq. of the Streets and Highways Code), and
9 WHEREAS, Section 36533 of the Code requires the CTBID Advisory
10 Board to present an annual report to the City Council's for their review and approval for
each fiscal year for which assessments are to be levied and collected to pay the cost for
the improvements and activities described in the report; and
WHEREAS, an Annual Report has been prepared for the 2013-14 fiscal
year, and
WHEREAS, the Board of Directors of the Carlsbad Tourism Business
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Improvement District wishes to approve the Annual Report; and
18 WHEREAS, the Board of Directors of the Carlsbad Tourism Business
19 Improvement District wishes to submit the report to the City Council for approval; and
NOW, THEREFORE, BE IT RESOLVED by the Board of Directors of the
Carlsbad Tourism Business Improvement District of the City of Carlsbad, California, as
follows:
1. That the above recitations are true and correct.
2. That the Annual Report shown at Exhibit A is approved in its entirety
by the Board of Directors of the Carlsbad Tourism Business Improvement District.
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3. That the approved Annual Report of the Cartsbad Tounsm Business
Improvement Distnct will be presented to the City Council for its approval at a June
2013 meeting.
PASSED, APPROVED AND ADOPTED at a regular meeting ofthe Board of
Directors ofthe Cartsbad Tounsm Business Improvement Distrtct ofthe City of Carlsbad
held on the 15**^ day of May 2013 by the following vote to wit:
AYES:
NOES:
ABSENT:
ATTEST:
EXHIBIT A
Carlsbad Tourism and Business Improvement District (CTBID)
Annual Report
2013-2014
Method of Assessment: The CTBID includes all hotel businesses located
within the CTBID boundaries. The assessment shall be levied on all hotel
businesses, existing and future, within the City of Carlsbad based upon a flat fee
of $1.00 per occupied room per night for all transient occupancies as defined in
section 3.12.020(7) of the Cartsbad Municipal Code. The amount of assessment
shall be separately stated from the amount of the rent and other taxes charged,
and each transient shall receive a receipt for payment from the operator. The
assessment will be remitted monthly, based on $1.00 per occupied room per
night in revenues for the previous month.
Assessment Funding Purpose: To administer marketing and visitor programs
to promote the City of Carlsbad as a tourism visitor destination and to fund
projects, programs, and activities, including appropriate administrative charges,
that benefit hotels within the boundaries of the District.
2013-14 Work Plan: Last fiscal year, the CTBID contracted with Cartsbad
Convention and Visitors Bureau (dba VisitCartsbad) to provide tourtsm marketing
sen/ices for Cartsbad. In addition, $50,000 in grants were awarded to fund
projects and events to increase the overnight stays in Cartsbad hotels.
The CTBID 2013-14 budget includes $750,000 in funding for VisitCarlsbad. The
services provided will focus primarily on driving demand in the leisure market and
secondarily in the meetings market. The majority of this will be done by
interactive marketing. They will also contract with a public relations firm to work
on branding Carisbad. Funding also includes managing the visitor center and
publications. The VisitCarisbad Board will review the CTBID grant applicants
and make the funding recommendations, for which there is $150,000 allocated
this year, to the CTBID Board.
Detail of the 2013-14 budget is shown on the following page.
2013-14 CTBID Budget
EXHIBIT A
Program Areas Description
2010-11
Actuals
2011-12
Actuals
2012-13
Budget
Actuals as of
1/31/2013
Projected
2012-13 Actuals
Recommended
2013-14 Budget
Carryover Fund Balance $65,353 $62,678 $113,074 113,074 113,074 128,724
Revenues:
CTBID Assessment
Interest Earnings
Prior Year refunds
$1 per room night 791,301
761
856,708
1,276
-12,135
900,000 545,764
142
900,000
150
0
925,000
0
Total Estimated Revenues 792,062 845,849 900,000 545,907 900,150 925,000
Expenditures:
2% Admin. Fee - City
CCVB Payment
Staff support
CTBID Grants
Contingency
2% of CTBID assessment revenue, for collection of
CTBID assessment and accounting for CTBID
To operate visitor center, market and promote
Carlsbad
Staff support to the CTBID
Grant program established by CTBID Board
To be determined by the CTBID Board at a later date
15,820
743,434
15,663
19,820
0
17,124
744,576
14,753
19,000
0
19,000
800,000
16,500
50,000
0
10,915
466,669
5,154
20,000
0
18,000
800,000
16,500
50,000
0
18,500
750,000
18,000
150,000
0
Total Expenses 794,737 795,453 885,500 502,738 884,500 936,500
Ending Fund Balance Contingency for Revenue shortfall $62,678 $113,074 $127,574 $156,243 128,724 117,224